Shows
Found in AI: AI Search Visibility, SEO, & GEOWhat Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem. If your strategy stops at your own website, you're only giving AI engines one source to work with. Jonathan breaks down the...
2026-03-1727 minFound in AI: AI Search Visibility, SEO, & GEOLinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeSemrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy.In this episode, Cassie breaks down the key findings and what they mean through the lens of the FSA Framework (Freshness, Structure, Authority).What we cover:Why LinkedIn...
2026-03-1210 minFound in AI: AI Search Visibility, SEO, & GEOReddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now.The headline: Reddit isn't disappearing from AI answe...
2026-03-1014 minFound in AI: AI Search Visibility, SEO, & GEOIs Google About to Replace Your Landing Page?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI.The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your web...
2026-03-0511 minFound in AI: AI Search Visibility, SEO, & GEOWhat Is Entity Authority and Why Does It Matter More Than Domain Authority?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority.Lars explains how his entire SEO framework broke between 2022 and 2024, why sites with massive domain ratings started ge...
2026-03-0322 minFound in AI: AI Search Visibility, SEO, & GEOAre Reddit Mentions About to Become Transactions?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks.Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple UX update is actually a major shift: community recommendations are becoming structured, AI-surfaced commerce.In this episode, Cassie explains what this means for brands that...
2026-02-2610 minFound in AI: AI Search Visibility, SEO, & GEOIs YouTube the Missing Piece in Your AI Search Strategy?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.In this episode, you’ll...
2026-02-2419 minFound in AI: AI Search Visibility, SEO, & GEOWhat Does Claude Sonnet 4.6 Actually Change for AI Search Strategy?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade.While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way you should plan your AI search optimization strategy.Rather tha...
2026-02-1912 minFound in AI: AI Search Visibility, SEO, & GEOCan You Rank #1 in ChatGPT?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.Rather than chasing the illusion of ranking, this episode reframes GEO around m...
2026-02-1725 minFound in AI: AI Search Visibility, SEO, & GEOWhat Do Bing’s AI Performance and ChatGPT Ads Mean for Search?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search.Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authori...
2026-02-1212 minFound in AI: AI Search Visibility, SEO, & GEOWhat is an AI Visibility Audit? (And Do You Need One?)Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhat is an AI visibility audit?In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers.Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why most brands don’t have a v...
2026-02-1014 minFound in AI: AI Search Visibility, SEO, & GEOWhat Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhat does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now —...
2026-02-0507 min
Where the Dogwood BloomsThe NCORR DisasterCassie sits down with North Carolina State Auditor Dave Boliek to talk plainly about the North Carolina Office of Recovery and Resiliency — why it was created, and why so many North Carolinians were left frustrated and waiting.They walk through NCORR’s beginnings after Hurricanes Matthew and Florence, when people needed help fast and trusted the state to get it right. Instead, there were leadership shakeups, expensive mistakes, and a sweeping audit that raised some hard questions.Cassie and Auditor Boliek dig into what went wrong — from misused funds to a botched software rollout and a recovery...
2026-02-0458 minFound in AI: AI Search Visibility, SEO, & GEOHow Should Brands Measure Visibility in AI Search?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeDo AI search rankings actually matter?In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter.She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommendations, why rankings are wildly unstable, and wh...
2026-02-0313 minFound in AI: AI Search Visibility, SEO, & GEOCan You Opt Out of AI Search Without Losing Visibility?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe Can you opt out of AI search without losing visibility?In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility.She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into...
2026-01-2909 min
Where the Dogwood BloomsThe Battle of Moores CreekIn this episode, host Cassie visits Moores Creek National Battlefield to sit down with renowned historian Dr. Chris Fonvielle for a deep dive into one of the most pivotal—and often overlooked—battles of the American Revolution.Dr. Fonvielle, a former UNC Wilmington history professor and respected Civil War scholar, shares insights from his latest research, which turns its focus to the Revolutionary War and the decisive Battle of Moores Creek Bridge. Together, they examine the local dynamics between Loyalist and Patriot forces, the strategic decisions that shaped the battle, and its far-reaching consequences for North Carolina—and the...
2026-01-2854 minFound in AI: AI Search Visibility, SEO, & GEOWhat Does Entity Authority Actually Look Like in AI Search?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeHow do AI search engines decide who to trust?In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is forme...
2026-01-2713 minFound in AI: AI Search Visibility, SEO, & GEOWhat Do ChatGPT Ads Actually Change for Brands?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeChatGPT ads are officially here, but what do they actually change?In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.In this ep...
2026-01-2209 min
Where the Dogwood BloomsTikTok Influencer: Tevin RobinsonIn this episode, I sit down with Tevin Robinson for a real, no-nonsense conversation about North Carolina, culture, and what happens when you speak your mind online.Tevin is a Wilmington native who’s built a following of more than 100,000 on TikTok simply by telling the truth about this state—where we come from, where we’re headed, and what we risk losing along the way. We talk about Southern hospitality, the influx of transplants, and why preserving genuine Southern traditions matters more than ever in a rapidly modernizing North Carolina.We also pull back the curtain...
2026-01-211h 39Found in AI: AI Search Visibility, SEO, & GEOWhat Is Digital PR and How Does It Build Authority in AI Search?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhy does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers.In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Exp...
2026-01-2023 minFound in AI: AI Search Visibility, SEO, & GEOWhy Are Discovery and Checkout Moving Inside AI Search?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeAre AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway.In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI-driven experiences. Together, these changes show how discovery, evaluation, and purcha...
2026-01-1509 minFound in AI: AI Search Visibility, SEO, & GEOIf No One Clicks Anymore, What Is a Website For?Send a text📬 Do you like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:If AI is now the primary interface for search, what role does the website actually play?We explore what Karl calls the death of the webpage. We cover:Why websites are becoming a referen...
2026-01-1321 minFound in AI: AI Search Visibility, SEO, & GEOWhy Is Reddit Replacing TikTok as a Search Tool for Gen Z?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhy is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not just get inspired—they prioritize context, trust, and lived experience.In this episode of Found in AI, Cassie breaks down recent reporting from The Guardian showing that Reddit has surpassed TikTok as a search destination for Gen Z users in the UK. While it might look like a social m...
2026-01-0806 min
Where the Dogwood BloomsInside the North Carolina GOP with Matt MercerIn this episode, I sit down with Matt Mercer, Communications Director for the North Carolina GOP, to talk about the winding road that took him from journalism into the heart of state politics—and what he’s seeing from the inside now.We talk about his time working alongside Michael Whatley, how he landed in his current role, and what’s actually driving Republican momentum in North Carolina, including rising GOP voter registration and expanding influence across the state.We dig into the tension between grassroots conservatives and establishment Republicans, why unaffiliated voters matter more than eve...
2026-01-071h 02Found in AI: AI Search Visibility, SEO, & GEOHow Should You Plan Your Q1 Content Strategy for AI Search in 2026?Send a text📬 Do you like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow should teams plan their Q1 content strategy for AI search in 2026? By shifting focus away from publishing volume and toward how AI systems evaluate, connect, and reuse content over time.In this episode of Found in AI, Cassie breaks down how AI-driven search is changing what “good planning” actually looks like. If your Q1 plan is still centered on publishing blog posts and hoping for rankings, this epis...
2026-01-0611 minFound in AI: AI Search Visibility, SEO, & GEOWhat Does Google Search Console’s New Beta Reveal About AI Visibility?Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhat does Google Search Console’s new beta reveal about AI visibility? That discovery and authority are no longer defined solely by websites—and Google is beginning to measure visibility the way AI systems already do.In this episode of Found in AI, Cassie breaks down a quiet beta test in Google Search Console that surfaces social channels alongside traditional web metrics. While it may look like a minor reporting...
2026-01-0109 minFound in AI: AI Search Visibility, SEO, & GEOHow Is AI Search Changing What Actually Works in SEO?Send a text📬 Do you like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWhat SEO still works in AI search, and what no longer does? The answer has less to do with rankings and far more to do with trust, authority, and how brands show up across the web.In this episode of Found in AI, Cassie sits down with Pat Reinhart of Conductor to unpack why AI-driven search isn’t just changing SEO—it’s exposing which strategies were never built...
2025-12-3031 minFound in AI: AI Search Visibility, SEO, & GEODoes Domain Authority Still Matter in AI Search? (A 96-Hour Case Study)Send a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhy isn’t domain authority enough in AI search? Because authority in AI-powered systems is continuously reassessed based on freshness, structure, and how closely content matches user intent in the moment.In this episode of Found in AI, Cassie walks through a real-world case study where a single content update—optimized specifically for AI search—displaced legacy SEO publishers in under 96 hours across systems like Google Gemini and Perpl...
2025-12-2317 min