Shows
StudionomicsBuilding Community for RetentionBuilding a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few ways in which studio owners can build community to help increase retention for both newer and more seasoned members alike. In case you’re wondering, we refer to both virtual and brick-and-mortar businesses.
2021-03-0922 min
StudionomicsThe Power of CommunityIn this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication and connectivity helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and sales. With a presence in over 27 countries, Nt and his team have definitely figured it out.
2021-03-0228 min
StudionomicsFeminine Innovation with Laura MunkholmCat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a female entrepreneur in the fit-tech space, how she and her team have tackled this massive undertaking and how the software intends to solve for what until now has been a huge gap in the industry. Thanks Laura!
2021-02-2327 min
StudionomicsLessons from a #bossmom with Maria McBrideIn today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in taking back control of their time while their business runs as smooth as a baby’s bottom.
2021-02-1631 min
StudionomicsThe Power of Your StoryYou've probably heard that "storytelling" is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important "know, like and trust" factor so that prospects become customers and customers become raving fans.
2021-02-0926 min
StudionomicsE-mail is (not) Dead with Barton HaddadCat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to landing more sales.
2021-02-0231 min
Studionomics3 Website Mistakes to Avoid with Connie HolenYour website is your marketing hub -- it needs to shine! On this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We discuss the importance of a functional, up-to-date website, and Connie breaks down the 3 pitfalls most wellness business owners fall into -- and how to avoid them!
2021-01-2635 min
StudionomicsKeeping the ResolutionersJanuary is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new customers into raving fans!
2021-01-1932 min
StudionomicsStepping into Fearless LeadershipMost studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether.. In this episode, Cat & Nicole discuss standing in your power, taking back control of your business, and leading your community with confidence and grace.
2021-01-1221 min
StudionomicsGoals are for SmashingIt’s safe to say that all of us would love to set goals AND achieve them. We all know that it’s important to be working towards something, to have a plan and to stick to it! We also know it’s easier said than done. In this episode, we cover REAL tactics for smashing your goals out of the park so that you can build the studio of your dreams. Bring it on, 2021.
2021-01-0541 min
StudionomicsHow We Do Self CareFor the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this episode will inspire you in your own practice! Happy holidays to all of our listeners and catch you in the new year for more heart-led strategies (and fun times) for your fitness business.
2020-12-2933 min
StudionomicsStudio SpotlightIn this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges brought on by the pandemic. They reveal a few of their secrets that, despite their differences, bring to light one common truth. Tune in to find out what that is!
2020-12-2240 min
StudionomicsPrepping for the New YearPreparing for the “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategies for planning and executing your new year’s plan with focus and grace. We talk about promotions, big-ticket sales, and how to keep your members engaged and getting results!
2020-12-1543 min
StudionomicsTo Royalty or Not to RoyaltyRunning a studio during a pandemic while building a virtual business is by no means an easy feat! On top of that, teachers are not necessarily aware of everything going on behind the scenes. As a studio owner, you must stay in control and bridge the gap between yourself and your team. In this episode, we talk all about how to protect yourself AND keep your teachers happy by focusing on a unique piece of the virtual model: royalties -- whether or not to pay them, and how to do it strategically.
2020-12-0834 min
StudionomicsFacing Pricing PanicMost studio owners know that when capacity and volume decrease, prices need to increase -- that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat about how to communicate them to members, and share some practices to help soothe your soul when fear rears its ugly head.
2020-12-0142 min
StudionomicsHow to Keep Your ClientsRetention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how to effectively communicate with lapsed clients to re-engage your list and win your members back!
2020-11-2422 min
StudionomicsMotivating Your TeamOn today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and heart, it IS possible to lead a team that’s centered, connected, and motivated to give your customers the best possible studio experience.
2020-11-1731 min
StudionomicsStaying Steady During Times of ChangeCat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s uncertainty.
2020-11-1030 min
StudionomicsCoffee TalkWelcome to Studionomics! In this episode, we (Cat & Nicole) chat about our journeys to now. You’ll see ‘behind the curtain,’ and learn about how we got our start in the consulting industry, what we love about our jobs, and why we work so well together. Links: https://blackbirdyogastudio.com/
2020-11-0418 min