Shows
Benshen Talks S.H.I.T.Turning Financial Fear Into Business Confidence with Catherine Smith LicariMoney can be a source of anxiety and shame for many entrepreneurs, especially those in creative fields. But what if we could change our relationship with finances and empower ourselves to take control of our business's financial health? In this episode, I sit down with Catherine Smith Licari, founder of The Small Business Planner, to discuss how we can overcome the fear and shame associated with money. Catherine shares her journey from the fashion industry to becoming a financial literacy advocate for creative entrepreneurs, offering invaluable insights on building a solid financial foundation for your business.Catherine...2025-06-1038 min
the bossbabe podcastScaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business PlannerWelcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success.From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years...2025-01-301h 17
The C Suite with CatherineOn Bootstrapping for Growth: Danielle Becker of Lefty's Right MindI am always so excited to meet someone I already know and admire through Instagram and that's just what happened with Danielle, the Founder & CEO of Lefty’s Right Mind: a full-service bespoke creative studio brings a client’s vision to life through creative direction, on-site activations and branded product. Through craftsmanship and customization, Lefty’s Right Mind fosters human connection while building brand loyalty and awareness. Today’s episode will include the term Bootstrap - which is the financing of a business through one’s own funds, through the use of revenue, and individual sources of capital sou...2023-10-2550 minThe C Suite with CatherineComing Soon: The Small Business PlannerJoin me for a solo episode today sharing a little bit about the backstory behind the newest resource from Cash Flow for Creatives -- The Small Business Planner: a step-by-step guide to plan and grow the business of your dreams. Click here to access a free chapter excerpt from the upcoming release of The Small Business Planner! (Link: https://www.cashflow-method.com/free-chapter/)2023-10-0914 minThe C Suite with CatherineOn Planning for the Worst-Case Scenario: Small Business Lessons from the Hollywood Writers and Actors StrikeOn Planning for the Worst-Case Scenario: Small Business Lessons from the Hollywood Writers and Actors StrikeThe C-Suite with Catherine is a podcast focusing on on entrepreneurship and small business finance through real career stories. This episode discusses the importance of planning for unexpected periods as an entrepreneur using the Hollywood actors' writers' strike as an example.We'll go over the importance of planning for THREE scenarios in your business:The Expected Case: When things go as planned, understanding your regular income and expenses.The Upside Case: Unexpectedly high demand and...2023-08-0920 minThe C Suite with CatherineOn Money, Fear, and Shame: Welcome to Judgement Free FinanceAre you avoiding your business finance because you dont know where to start? Or, because the entire topic makes your skin crawl? Are you waiting for the other shoe to drop?If you’ve ever asked yourself questions like, “Can I afford to pay all the bills? Why am I always the last person who gets paid? Am I saving enough for taxes? How do I start to feel more proactive in my business?” There's a huge block about money and shame and fear and it's all tied up in worth. Whether we're worthy enough to pay...2023-07-1936 minThe C Suite with CatherineHow to Pay Yourself a Consistent Salary as a Small Business OwnerIs it possible to pay yourself consistently as a small business owner?In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. We also talk about:Finance Definitions: Accounts Payable and Accounts ReceivableMy three step process that you can use to plan to pay yourself a consistent salary How to get ahead of potential cash flow challenges in your businessLearning how to handle and organize the cash flowing in and out of your businessHow you can continue to improve your s...2023-05-2425 minThe C Suite with Catherine5 Steps to Manage 90 Days of Cash FlowAre there simple strategies you can implement to improve your life as a business owner? How can I plan 90 days of cash flow without any stress? Is it possible to pay yourself consistently as a small business owner?In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. We also talk about:Finance Definitions: Accounts Payable and Accounts ReceivableMy five step process that you can use to plan 90 days of small business cash flow without stressHow to get ahead of p...2023-05-0332 minThe C Suite with CatherineQ&A with Catherine on Entrepreneurship, Life, and Lessons LearnedI'm flipping the script today, and answering questions from a variety of people, who play a number of roles in my life. If you want to know what it's REALLY like to be an entrepreneur, the answer is in this episode. If you want to know the biggest mistakes I've made, they're in here.If you want to know my best advice to someone just starting their business, yep, the answer is in here too!This episode is packed with off-the-cuff advice and little nuggets about myself I rarely talk about. 2023-04-2639 minThe C Suite with CatherineGoing from Employee to Entrepreneur: On Profit Margins & Building a Brand from Scratch with Felice Langkamp of MyCashmereFelice Langkamp is the founder and director of My Cashmere, which she founded in February 2022 after spending five years with Tiffany and Co. in e-commerce client development and high jewelry. COVID-19 lockdown conditions inspired her business idea and her entrepreneurial spirit shifted into overdrive as she then set out to become a cashmere expert and create a supply chain to bring her brand to life. Her focus is on creating a sustainable start for her business to have a sustainable future. With a goal of bringing comfort and elegance to every woman’s wardrobe, Felice started her bus...2023-04-191h 05The C Suite with CatherineFrom Academic to Entrepreneur: Financial Operating Model with Kimberly Jenkins, Founder & CEO of the Fashion And Race DatabaseKimberly Jenkins is an educator, researcher, and founder of The Fashion and Race Database. She is also the Founder of Artis Solomon, an education consultancy that provides academic and creative solutions for a more intelligent fashion system. In today’s episode, Kim gives a behind-the-scenes look into her transformation from academia to business owner and how she is learning to value her time, work, and services. With a mission of educating people about the sociocultural and historical influences behind why we wear what we wear Kim started her business, The Fashion and Race Database, an online platform fil...2023-04-121h 04The C Suite with CatherineOn Conquering Limiting Beliefs in Entrepreneurship: Assumptions with Katie SchlossKatie’s entire life changed in the blink of an eye when she was diagnosed with a brain tumor five years ago. Not only did she survive the terrifying diagnosis, surgery, and recovery, but she was committed to thriving throughout the entire process. She has since gone on to run the NYC marathon, start a career in publishing, and land an internship at UChicago Medicine where she now works. After college, Katie worked in fashion and beauty PR, however she felt at sea in her roles, struggling to manage the day-to-day requirements of a corporate role due to...2023-04-0547 minThe C Suite with CatherineStaying True to Yourself as a Fashion Designer: Partnerships with Marcelo GiacobbeMarcelo initially started his line back in 2012 when he was looking for a challenge on a personal level. After finishing school, he traveled to Europe where he decided he wanted to do runway shows to showcase his work. He believes the universe heard his calling because when he returned to Argentina, he was selected to participate in a few runway shows. His career catapulted from there. Throughout his career, he has learned so much about business and himself as a person through his many partnerships in the fashion industry. Having partners has taught him the importance of k...2023-03-2943 minThe C Suite with CatherineBuilding a Fashion Brand in the Global Market: Foreign Exchange Rates with Nicola Harlem, Founder of The CuratedWith a mission of bringing luxury fashion to the everyday woman, Nicola started her company, The Curated, as a pregnancy project. It has grown to be a global brand that reaches women all over the world. With a retail store in Australia and a global e-commerce website, The Curated brings the accessibility of high-end fashion to women everywhere. At The Curated, they are focused on sustainable fashion. By creating a customer-centered brand, women are encouraged to upload images and information like their measurements and weight to the website after they make a purchase. This helps better explain h...2023-03-2246 min
The C Suite with CatherineBehind the Scenes of Building a Luxury Fashion Brand: Profit and Loss Statements with Andrew KwonAndrew’s Underwater Garden Collection from his thesis at Parsons got a lot of attention and, in many ways, was the starting point of his career. One dress, in particular, was pulled for the window at Neiman Marcus. While eveningwear was the spotlight of his thesis project, Andrew first focused on his bridal collection after graduation before launching his evening wear collection under his own name in September 2022. His design aesthetic empowers women, highlighting the strength and beauty of nature. Each collection takes cues from Kwon’s surroundings and builds upon this concept with femininity, bridging the ethe...2023-03-1554 minThe C Suite with CatherineBehind the Scenes of Building a Luxury Fashion Brand: Profit and Loss Statements with Andrew KwonAndrew’s Underwater Garden Collection from his thesis at Parsons got a lot of attention and, in many ways, was the starting point of his career. One dress, in particular, was pulled for the window at Neiman Marcus. While eveningwear was the spotlight of his thesis project, Andrew first focused on his bridal collection after graduation before launching his evening wear collection under his own name in September 2022. His design aesthetic empowers women, highlighting the strength and beauty of nature. Each collection takes cues from Kwon’s surroundings and builds upon this concept with femininity, bridging the ethere...2023-03-1554 min
The C Suite with CatherineAccelerating Sales & Brand Growth in Fine Jewelry: Assets with Lauren Grunstein of VerstoloWith a contagious passion for entrepreneurship and innovation, Lauren Grunstein noticed a need for something new in a space that had been steady for far too long. As the Vice President of Sales, PR, and Marketing for Verstolo Fine Jewelry, Lauren shares with us how she creatively uses the company's fine jewelry assets to generate a powerful combination of increased revenue, social-media buzz, and long-term brand loyalty.At Verstolo, they are shaking up the fine jewelry space by offering fine jewelry rental for brides and special occasions. In this episode, Lauren opens up about the behind the...2023-03-0838 min
The C Suite with CatherineWelcome to The C Suite! My Career Story and Introducing Season 1My name is Catherine Smith Licari, and I live in New York City with my husband and our dog, Penny. I was inspired to start this podcast because I have always loved connecting with others and I am deeply passionate about financial literacy for small business owners. I know how frustrating it can be for entrepreneurs who feel like they don’t have a roadmap to success when it comes to learning about finances in business.After graduating in 2011 with a degree in political science and writing, and started my career with an internship at W Magazine. I...2023-03-0808 min
The C Suite with CatherineTRAILERThe C Suite with Catherine is a podcast about entrepreneurship and small business finance through the lens of career stories. Each episode with a guest features a singular finance term with the goal of illuminating financial concepts in a way that speaks to who we are as creatives, not as finance executives.2023-03-0104 min
She Built It® PodcastCash Flow for Creatives with Catherine Smith LicariCatherine Smith Licari is the owner of two successful ecommerce businesses with a focus on eliminating your cash flow stress to grow your brand and team. She has an MBA from Columbia business school and received the Rising Star Award in Retail from The Fashion Group International and was also named Entrepreneur of the Week by Nasdaq.2023-01-1022 min