Shows
Money StoriesCathryn Lavery: 8-Figure E-commerce EmpireCathryn Lavery is the founder and CEO of BestSelf Co., a company that has generated over $50 million in bootstrapped direct-to-consumer sales of productivity and self-improvement products designed to help people become their best selves. Her entrepreneurial journey began with a Kickstarter campaign that raised over $322,000 in 34 days, launching what would become an Inc. 500 company endorsed by Daymond John and mentored by Tony Robbins and Tim Ferriss.A former architect turned entrepreneur, Cathryn has a unique talent for transforming personal challenges into solutions that resonate with thousands. She shares the unvarnished truth about entrepreneurship—from em...2025-04-221h 06
Cubicle to CEO295. Selling Part of Her Business Led to a 376% Profit Margin IncreaseWhat if cutting 40% of your client base was actually a catalyst for business growth?It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.If you’ve ever w...2025-04-211h 03
Lazy LeverageRebuilding a Business with AI and Global Talent | Lazy Leverage #52From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS.
TIMESTAMPS
(00:39) Introduction and Guest Welcome
(01:20) AI in Personal & Professional Life
(06:50) Voice Technology and Content Creation
(10:35) Buying Back the Business
(13:28...2025-03-1851 min
The Jasmine Star Show$300K in 30 Days? Here’s How Cathryn Lavery Crowdfunded Her Success→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month...2025-01-2357 minCubicle to CEOShe Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 FiguresWe’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.Then last year, she was given the once in a lifetime oppor...2024-10-071h 04
The Nathan Barry ShowI Sold My $5,000,000 Business… Here’s How | 045Thinking about selling your business? Here’s everything you need to know.In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a po...2024-09-121h 17
Nikonomics - The Economics of Small Business54 - Rebuilding a $8M Business After Buying It Back with Cathryn Lavery🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Cathryn Lavery (https://x.com/cathrynlavery), founder of BestSelf Co. (https://bestself.co), to talk about her incredible journey from architect to e-commerce entrepreneur. Cathryn built a multi-million-dollar business by creating tools that help people become the best versions of themselves. What started as a personal project to manage her ADHD grew into a thriving company with $8.2 million in revenue. 2024-09-0638 min
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Second Act: Selling Your Business and Coming Back for More with Cathryn LaveryIn this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.In this week’s episode we discuss:[02:08] How Cathryn started Best Self Co and how the products have evolved[04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon[07:26] How Cathryn plans to incorporate Amazon going forward[08:37] Cathryn’s pricing strategy for Amazon versus the website[11:05] Why Cathryn recommends skippin...2024-07-1633 minEtsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Second Act: Selling Your Business and Coming Back for More with Cathryn LaveryIn this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.In this week’s episode we discuss:[02:08] How Cathryn started Best Self Co and how the products have evolved[04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon[07:26] How Cathryn plans to incorporate Amazon going forward[08:37] Cathryn’s pricing strategy for Amazon versus the website[11:05] Why Cathryn recommends skippin...2024-07-1633 min
eComFuelPrivate Equity Acquired and Botched Her Business. So She Bought it Back.How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand. Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how...2024-06-2848 min
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women212: Outward Productivity to Inward Fulfillment with Cathryn LaverySometimes you get to the top and realize you’ve built your own prison. The hard work, late nights, and big numbers can lead to fractured relationships and personal emptiness if it’s built off of outward productivity.Today we’re talking with Cathryn Lavery about shifting from hustling your way to the top to integrating inward fulfillment into your decision-making - something that leads to feeling good about yourself, what you’ve created, and celebrating with the people you love the most.In this episode, you’ll learn:Lessons from Tony RobbinsFro...2024-06-2549 min
The Mindful FIRE Podcast129: Investing in Yourself: Habits as Compounding Investments with Cathryn LaveryIn this episode: Habits, Personal Development, and Building a Successful Business with Cathryn LaveryEpisode SummaryIn this episode, Adam Coelho interviews Cathryn Lavery, entrepreneur and founder of Best Self Co. They discuss the power of habits, personal development, and the journey of building a successful business. Cathryn shares her story of transitioning from architecture to entrepreneurship, the inspiration behind the Self Journal, and the importance of self-awareness and self-improvement.Guest BioCathryn Lavery is an entrepreneur and the founder of Best Self Co., a company...2024-05-2849 min
The Kara Goldin Show536 Cathryn Lavery: Founder & CEO of BestSelfIn this captivating episode of The Kara Goldin Show, we sit down with Cathryn Lavery, the innovative Founder and CEO of Best Self. Cathryn shares her entrepreneurial journey, from launching Best Self with a vision to create products that foster personal growth and goal achievement, to propelling the company forward through a highly successful Kickstarter campaign and high-profile endorsements from figures like Daymond John and Tony Robbins. Despite selling the company in 2022, Cathryn’s passion led her to reacquire it in 2024, a testament to her dedication and belief in her mission. She opens up about the challenges she has na...2024-05-1529 min
Behind Her EmpireHow Testing Out Countless Side Hustles Helped This Founder Go From Being Broke to Building an 8-Figure Business - Cathryn Lavery, Founder of BestSelf Co.Cathryn Lavery is the founder of BestSelf Co., a productivity tool-based business that sells journals, planners and conversation decks to help people achieve their goals and be their best selves. Cathryn moved to New York City from Ireland with only $758 and after the challenges she faced in her role as an architect and not making a livable wage, she was forced to find other means of income on the side. Despite having 7 years under her belt she realized this line of work was not the path for her. She eventually decided to go off on her o...2024-04-1558 min
Keith and The Girl comedy talk show3798: Season 2 w/ Bianca Brady and Cathryn LaveryWelcome to Keith and. Bianca Brady and Cathryn Lavery join Keith for his first show in this new world. The trio discusses family, business, news, and Keith’s feelings.2024-03-1800 min
I Don't Know Anything with Paige Harriman9: I Don't Know Anything about Clearing Your Mental Cache with Cathryn LaveryLife is just one big game of Whac-a-Mole.2023-12-1549 min
That Moment with Daymond JohnHow Cathryn Lavery Cracked the Code to Customer LoyaltyI've got an incredible interview to share with you all today that you do NOT want to miss! I recently sat down with productivity guru and journaling sensation Cathryn Lavery for a raw, uncensored chat that has never been heard before. As the founder of BestSelf Co and the creator of the wildly popular Self Journal that has taken over social media, Cathryn has built an empire empowering people to unlock their full potential through goal-setting and intentional living. But there's so much more to her story that you likely haven't heard. Trust me when...2023-12-1228 min
Into The Wild202. Product Lessons from Bootstrapping $45M in Sales with Cathryn Lavery Hey you wild women! In this episode we’re joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they’ve since expanded to even more meaningful products to meet their customers in the places they need support the most. Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn’t fit). She also shares about her product...2023-09-1940 minI Don't Know Anything with Paige Harriman6: I Don't Know Anything about Choosing the Right Business Partner with Cathryn LaveryWhen Cathryn Lavery founded BestSelf Co, she started a thriving business that would ultimately generate millions in revenue. However, on her journey to success, she found herself tied to a business partnership gone wrong. Very, very wrong. In this episode, she shares her lessons learned after coming out on the other side.2023-07-021h 07
Do The ThingCathryn Lavery: A Closet Design That Cost More Than Her Salary Drove This Former Architect To Do The Thing And Launch A Personal Development Products CompanyLife is like a game, full of ways to level up and improve yourself. But we often forget the path we took to get to where we are today. What if you looked back at what you accomplished along the way?
I got to sit down with Cathryn Lavery—Founder and CEO of BestSelf—to learn the answer. She relocated from Belfast to NYC with dreams of becoming an architect. However, broken promises and a low salary made her rethink her journey. Driven to improve herself, Cathryn launched a business devoted to serving others through personal development. But...2023-06-2950 min
The Danny Miranda Podcast#317: Cathryn Lavery – Lessons From Selling BestSelf For MillionsCathryn Lavery is the founder of BestSelf. She came to NYC in 2012 with $758 in her pockets. Now she lives in Austin and sold the company for millions.
BestSelf sells journals, planners, and conversation decks to help you become all you can be. Use the code MIRANDA at checkout to get 15% off. Cathryn provided me with the code and I don't make any money from it. Just as a thank you for listening!
And in this conversation, we spoke about Cathryn’s growth as an entrepreneur, the importance of going inward, how she builds momentum, her co...2023-02-151h 09
Fearless FoundersCathryn Lavery: CEO & Founder of BestSelf CoIn 2015, Cathryn Lavery launched a Kickstarter to crowdfund her first BestSelf journal. Just two years later, the company had grown to 8 million. In this refreshingly open and honest conversation, Cathryn and Alexis explore what that journey was like for Cathryn and her company. They touch on how important it is to set clear goals as well as a strategy to achieve them and share tips for pivoting in life and business. Expect also to hear insight into overcoming challenges when you're feeling stuck and Cathryn’s advice on one of the best ways to level up your skills....2022-07-011h 01
Spicy CurryEpisode 7 - Product Lessons from Bootstrapping $36 Million in eCommerce Sales with Cathryn LaveryEverything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here’s the thing, the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It’s more important to fall in love with your customer rather than falling in love with your product. Cathryn Lavery understands great product design. Her first product, the Better Self Journal, raised $322,000 on Kickstarter and won her the Build a Business Contest from Shopify. Her success (learned partially from f...2022-06-0957 min
Tropical MBA: Entrepreneurship & Founder LifestyleTMBA 650: DeFi For The Long GameUnless you’ve been living in a cave recently (and if you have, hit us up because we’d love to hear about that), you’ll be aware that crypto has been on a wild (at the time of writing mostly downward) rollercoaster. As we’ve mentioned before, it is a volatile investment, especially when viewed short term.
But today’s show isn’t about that. It’s about how crypto can be - *insert an important ‘health warning’ here: this is not advice, it’s just thoughts and views - a practical way to fund other things, like buying...2022-05-1943 min
People at WorkOptimizing your employees' hybrid and remote experiences [Recap]It's fair to say that the working world has undergone a ton of changes over the past two years. Amongst the most impactful is definitely the shift to remote and hybrid work. Let's revisit the major learnings from these pivots, and how we can re-imagine the workplace of the future.
Tune in to learn more about what two years of remote work have taught our guests and how to transition to better hybrid collaboration.
In today's episode, we look back on the insight from our expert guests, including:
- Cathryn Lavery, Cofounder and CEO o...2022-05-0919 min
nakan, LE podcastS04 E06 #82 La FAQ de Greg & Ermanno #002 !
La série des FAQ continue, et on aborde aujourd'hui la question de Marc qui se demande comment gérer au mieux sa consommation calorique
Vous avez une question ? Venez la poser sur Instagram, par email ou laissez un audio !
Photo by Cathryn Lavery on Unsplash
Écouter l'épisode
Voici cet épisode sur Anchor. Tous les autres vecteurs de diffusion ici.
L'épisode est également disponible sur la chaîne YouTube
https://youtu.be/KkB6KyZYiOg
Un commentaire ?
Vous voulez réagir ? Laissez un commentaire sur Apple Podcast o...2022-03-0209 min
Creator ScienceCathryn Lavery – From Kickstarter to global 8-figure e-commerce businessCathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products.Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.In this episode, we talk about Cathryn’s first business...2022-02-2252 min
The CopDoc Podcast: Aiming for Excellence in LeadershipThe CopDoc Podcast Ep 60 Dr. Cathryn Lavery, Pace UniversityHey there! Send us a message. Who else should we be talking to? What topics are important? Use FanMail to connect! Let us know!Dr. Lavery is Chair and Professor for Pace University’s Criminal Justice & Security. She has two forthcoming books on officer wellness and sociopolitical risks in agencies. She has published in: Frontiers, Journal of Behavioral. Health, and Journal of Law Enforcement. Her research includes officer wellness and resiliency, IPV, sex crimes, humane criminology, social media & violent crime, and human trafficking. Dr: Lavery regularly appears on radio and television news shows for commentary on criminal ju...2022-02-2140 min