Shows
Roots+Rebirth™ with Terri R. BroussardStarting Over, Standing Taller: Cathryn Lavery on Rebuilding Best Self Co. and HerselfTransformation begins with a single step, and sometimes, it's a return to your roots. In this empowering episode of Roots + Rebirth, Terri Broussard welcomes Cathryn Lavery, founder of Best Self Co., for a vulnerable and visionary conversation about building, breaking, and bravely beginning again. Cathryn shares how she went from architect in NYC to entrepreneur in Austin, how a single journal helped her manage undiagnosed ADHD, and how selling (and eventually buying back) her company transformed her inside and out. Through business betrayal, burnout, motherhood, and mindset shifts, Cathryn has reclaimed her joy...
2026-01-2033 min
ERF Plus (Podcast)ERF Plus - Aktuell Ziele statt Vorsätze© Cathryn Lavery / unsplash.com
Gute Vorsätze zum Jahreswechsel wie weniger Süßes, Gewichtsverlust oder mehr Sport überstehen oft nicht einmal den Januar oder auch nur die erste Woche des neuen Jahres. Das liegt daran, dass Vorsätze per se erstmal reine Absichtserklärungen sind. Wenn man seine Neujahrsvorsätze wirklich einhalten will, sollte man daraus messbare Ziele machen.
Wie das geht und was man bei der Zielsetzung beachten sollte, verrät ERF.de-Redakteurin Rebecca Schneebeli im Gespräch mit Miri Langenbach.
(Red.: Rebecca Schneebeli)
Autor: Rebecca Schneebeli
Gerne stellen wir Ihnen unsere Inha...
2026-01-1005 min
ERF Plus - AktuellZiele statt Vorsätze© Cathryn Lavery / unsplash.com
Gute Vorsätze zum Jahreswechsel wie weniger Süßes, Gewichtsverlust oder mehr Sport überstehen oft nicht einmal den Januar oder auch nur die erste Woche des neuen Jahres. Das liegt daran, dass Vorsätze per se erstmal reine Absichtserklärungen sind. Wenn man seine Neujahrsvorsätze wirklich einhalten will, sollte man daraus messbare Ziele machen.
Wie das geht und was man bei der Zielsetzung beachten sollte, verrät ERF.de-Redakteurin Rebecca Schneebeli im Gespräch mit Miri Langenbach.
(Red.: Rebecca Schneebeli)
Autor: Rebecca Schneebeli
Gerne stellen wir Ihnen unsere Inha...
2026-01-1005 min
The ONE ThingShe Turned Her Personal Productivity Journal into a 7-Figure Business w/ Cathryn LaverySo much of life runs on a “default” operating system—school, work, productivity tools, even your phone. But what happens when that default just doesn’t work for you?
In this episode, Jay Papasan sits down with BestSelf Co. founder Cathryn Lavery to talk about being diagnosed with ADHD at 31, realizing she was a “Mac forced to run PC software,” and how she began designing systems that actually matched her brain.
Cathryn shares the INCUP framework (interest, novelty, challenge, urgency, passion) and how she uses gamification, short time frames, and keystone habits to stay focused. You’ll hear...
2025-12-1539 min
Money StoriesCathryn Lavery: 8-Figure E-commerce EmpireCathryn Lavery is the founder and CEO of BestSelf Co., a company that has generated over $50 million in bootstrapped direct-to-consumer sales of productivity and self-improvement products designed to help people become their best selves. Her entrepreneurial journey began with a Kickstarter campaign that raised over $322,000 in 34 days, launching what would become an Inc. 500 company endorsed by Daymond John and mentored by Tony Robbins and Tim Ferriss.A former architect turned entrepreneur, Cathryn has a unique talent for transforming personal challenges into solutions that resonate with thousands. She shares the unvarnished truth about entrepreneurship—from em...
2025-04-221h 06
Cubicle to CEO295. Selling Part of Her Business Led to a 376% Profit Margin IncreaseWhat if cutting 40% of your client base was actually a catalyst for business growth?It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.If you’ve ever w...
2025-04-211h 03
Lazy LeverageRebuilding a Business with AI and Global Talent | Lazy Leverage #52From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS.
TIMESTAMPS
(00:39) Introduction and Guest Welcome
(01:20) AI in Personal & Professional Life
(06:50) Voice Technology and Content Creation
(10:35) Buying Back the Business
(13:28...
2025-03-1851 min
The Jasmine Star Show$300K in 30 Days? Here’s How Cathryn Lavery Crowdfunded Her Success→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month...
2025-01-2357 minERF Plus - AktuellZiele statt Vorsätze© Cathryn Lavery / Unsplash.com
Gute Vorsätze zum Jahreswechsel wie weniger Süßes, Gewichtsverlust oder mehr Sport überstehen oft nicht einmal den Januar oder auch nur die erste Woche des neuen Jahres. Das liegt daran, dass Vorsätze per se erstmal reine Absichtserklärungen sind. Wenn man seine Neujahrsvorsätze wirklich einhalten will, sollte man daraus messbare Ziele machen.
Wie das geht und was man bei der Zielsetzung beachten sollte, verrät ERF.de-Redakteurin Rebecca Schneebeli im Gespräch mit Saskia Klingelhöfer.
Gerne stellen wir Ihnen unsere Inhalte zur Verfügung. Und würden uns sehr freue...
2025-01-0503 minCubicle to CEOShe Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 FiguresWe’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.Then last year, she was given the once in a lifetime oppor...
2024-10-071h 04
The Nathan Barry ShowI Sold My $5,000,000 Business… Here’s How | 045Thinking about selling your business? Here’s everything you need to know.In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a po...
2024-09-121h 17
Nikonomics - The Economics of Small Business54 - Rebuilding a $8M Business After Buying It Back with Cathryn Lavery🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Cathryn Lavery (https://x.com/cathrynlavery), founder of BestSelf Co. (https://bestself.co), to talk about her incredible journey from architect to e-commerce entrepreneur. Cathryn built a multi-million-dollar business by creating tools that help people become the best versions of themselves. What started as a personal project to manage her ADHD grew into a thriving company with $8.2 million in revenue.
2024-09-0638 min
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Second Act: Selling Your Business and Coming Back for More with Cathryn LaveryIn this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.In this week’s episode we discuss:[02:08] How Cathryn started Best Self Co and how the products have evolved[04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon[07:26] How Cathryn plans to incorporate Amazon going forward[08:37] Cathryn’s pricing strategy for Amazon versus the website[11:05] Why Cathryn recommends skippin...
2024-07-1633 minEtsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Second Act: Selling Your Business and Coming Back for More with Cathryn LaveryIn this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.In this week’s episode we discuss:[02:08] How Cathryn started Best Self Co and how the products have evolved[04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon[07:26] How Cathryn plans to incorporate Amazon going forward[08:37] Cathryn’s pricing strategy for Amazon versus the website[11:05] Why Cathryn recommends skippin...
2024-07-1633 min
eComFuel PodcastPrivate Equity Acquired and Botched Her Business. So She Bought it Back.How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand. Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how...
2024-06-2848 min
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women212: Outward Productivity to Inward Fulfillment with Cathryn LaverySometimes you get to the top and realize you’ve built your own prison. The hard work, late nights, and big numbers can lead to fractured relationships and personal emptiness if it’s built off of outward productivity.Today we’re talking with Cathryn Lavery about shifting from hustling your way to the top to integrating inward fulfillment into your decision-making - something that leads to feeling good about yourself, what you’ve created, and celebrating with the people you love the most.In this episode, you’ll learn:Lessons from Tony RobbinsFro...
2024-06-2549 min
The Mindful FIRE Podcast129: Investing in Yourself: Habits as Compounding Investments with Cathryn LaveryIn this episode: Habits, Personal Development, and Building a Successful Business with Cathryn LaveryEpisode SummaryIn this episode, Adam Coelho interviews Cathryn Lavery, entrepreneur and founder of Best Self Co. They discuss the power of habits, personal development, and the journey of building a successful business. Cathryn shares her story of transitioning from architecture to entrepreneurship, the inspiration behind the Self Journal, and the importance of self-awareness and self-improvement.Guest BioCathryn Lavery is an entrepreneur and the founder of Best Self Co., a company...
2024-05-2852 min
The Kara Goldin Show536 Cathryn Lavery: Founder & CEO of BestSelfIn this captivating episode of The Kara Goldin Show, we sit down with Cathryn Lavery, the innovative Founder and CEO of Best Self. Cathryn shares her entrepreneurial journey, from launching Best Self with a vision to create products that foster personal growth and goal achievement, to propelling the company forward through a highly successful Kickstarter campaign and high-profile endorsements from figures like Daymond John and Tony Robbins. Despite selling the company in 2022, Cathryn’s passion led her to reacquire it in 2024, a testament to her dedication and belief in her mission. She opens up about the challenges she has na...
2024-05-1529 min
Behind Her Empire#259: How Testing Out Countless Side Hustles Helped This Founder Go From Being Broke to Building an 8-Figure Business - Cathryn Lavery, Founder of BestSelf Co.Cathryn Lavery is the founder of BestSelf Co., a productivity tool-based business that sells journals, planners and conversation decks to help people achieve their goals and be their best selves. Cathryn moved to New York City from Ireland with only $758 and after the challenges she faced in her role as an architect and not making a livable wage, she was forced to find other means of income on the side. Despite having 7 years under her belt she realized this line of work was not the path for her. She eventually decided to go off on her o...
2024-04-1558 min
Keith and The Girl comedy talk show3798: Season 2 w/ Bianca Brady and Cathryn LaveryWelcome to Keith and. Bianca Brady and Cathryn Lavery join Keith for his first show in this new world. The trio discusses family, business, news, and Keith’s feelings.
2024-03-1800 min
I Don't Know Anything with Paige Harriman9: I Don't Know Anything about Clearing Your Mental Cache with Cathryn LaveryLife is just one big game of Whac-a-Mole.
2023-12-1549 min
That Moment with Daymond JohnHow Cathryn Lavery Cracked the Code to Customer LoyaltyI've got an incredible interview to share with you all today that you do NOT want to miss! I recently sat down with productivity guru and journaling sensation Cathryn Lavery for a raw, uncensored chat that has never been heard before. As the founder of BestSelf Co and the creator of the wildly popular Self Journal that has taken over social media, Cathryn has built an empire empowering people to unlock their full potential through goal-setting and intentional living. But there's so much more to her story that you likely haven't heard. Trust me when...
2023-12-1228 min
Into The Wild202. Product Lessons from Bootstrapping $45M in Sales with Cathryn Lavery Hey you wild women! In this episode we're joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they've since expanded to even more meaningful products to meet their customers in the places they need support the most. Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn't fit). She also shares about her products and reveals...
2023-09-1940 minI Don't Know Anything with Paige Harriman6: I Don't Know Anything about Choosing the Right Business Partner with Cathryn LaveryWhen Cathryn Lavery founded BestSelf Co, she started a thriving business that would ultimately generate millions in revenue. However, on her journey to success, she found herself tied to a business partnership gone wrong. Very, very wrong. In this episode, she shares her lessons learned after coming out on the other side.
2023-07-021h 07
Soul Searching#215 Cathryn Lavery - Sex Crimes ( Round 2 )feedback @ ryan@soulsearching.in
EPISODE LINKS:
Faculty profile : https://www.pace.edu/profile/cathryn-lavery?dyson
Linkedin : https://www.linkedin.com/in/cathrynlavery
Twitter : https://twitter.com/drcatlavery
PODCAST INFO:
Podcast website: https://anchor.fm/ryandsouza
Apple Podcasts: https://apple.co/3NQhg6S
Spotify: https://spoti.fi/3qJ3tWJ
Amazon Music: https://amzn.to/3P66j2B
Google Podcasts: https://bit.ly/3am7rQc
Gaana: https://bit.ly/3ANS4v1
RSS: https://anchor.fm/s/609210d4/podcast/rss
2023-06-121h 29
Soul Searching#208 Cathryn Lavery | Exploring the Complexities of Peadophiliafeedback @ ryan@soulsearching.in
EPISODE LINKS:
Faculty profile : https://www.pace.edu/profile/cathryn-lavery?dyson
Linkedin : https://www.linkedin.com/in/cathrynlavery
Twitter : https://twitter.com/drcatlavery
PODCAST INFO:
Podcast website: https://anchor.fm/ryandsouza
Apple Podcasts: https://apple.co/3NQhg6S
Spotify: https://spoti.fi/3qJ3tWJ
Amazon Music: https://amzn.to/3P66j2B
Google Podcasts: https://bit.ly/3am7rQc
Gaana: https://bit.ly/3ANS4v1
RSS: https://anchor.fm/s/609210d4/podcast/rss
2023-06-011h 50
The Danny Miranda Podcast#317: Cathryn Lavery – Lessons From Selling BestSelf For MillionsCathryn Lavery is the founder of BestSelf. She came to NYC in 2012 with $758 in her pockets. Now she lives in Austin and sold the company for millions.
BestSelf sells journals, planners, and conversation decks to help you become all you can be. Use the code MIRANDA at checkout to get 15% off. Cathryn provided me with the code and I don't make any money from it. Just as a thank you for listening!
And in this conversation, we spoke about Cathryn’s growth as an entrepreneur, the importance of going inward, how she builds momentum, her co...
2023-02-151h 09
Fearless FoundersCathryn Lavery: CEO & Founder of BestSelf CoIn 2015, Cathryn Lavery launched a Kickstarter to crowdfund her first BestSelf journal. Just two years later, the company had grown to 8 million. In this refreshingly open and honest conversation, Cathryn and Alexis explore what that journey was like for Cathryn and her company. They touch on how important it is to set clear goals as well as a strategy to achieve them and share tips for pivoting in life and business. Expect also to hear insight into overcoming challenges when you're feeling stuck and Cathryn’s advice on one of the best ways to level up your skills....
2022-07-011h 01
Spicy CurryEpisode 7 - Product Lessons from Bootstrapping $36 Million in eCommerce Sales with Cathryn LaveryEverything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here’s the thing, the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It’s more important to fall in love with your customer rather than falling in love with your product. Cathryn Lavery understands great product design. Her first product, the Better Self Journal, raised $322,000 on Kickstarter and won her the Build a Business Contest from Shopify. Her success (learned partially from f...
2022-06-0957 min
Tropical MBA: Entrepreneurship & Founder LifestyleTMBA 650: DeFi For The Long GameUnless you’ve been living in a cave recently (and if you have, hit us up because we’d love to hear about that), you’ll be aware that crypto has been on a wild (at the time of writing mostly downward) rollercoaster. As we’ve mentioned before, it is a volatile investment, especially when viewed short term.
But today’s show isn’t about that. It’s about how crypto can be - *insert an important ‘health warning’ here: this is not advice, it’s just thoughts and views - a practical way to fund other things, like buying...
2022-05-1943 min
People at WorkOptimizing your employees' hybrid and remote experiences [Recap]It's fair to say that the working world has undergone a ton of changes over the past two years. Amongst the most impactful is definitely the shift to remote and hybrid work. Let's revisit the major learnings from these pivots, and how we can re-imagine the workplace of the future.
Tune in to learn more about what two years of remote work have taught our guests and how to transition to better hybrid collaboration.
In today's episode, we look back on the insight from our expert guests, including:
- Cathryn Lavery, Cofounder and CEO o...
2022-05-0919 min
nakan, LE podcastS04 E06 #82 La FAQ de Greg & Ermanno #002 !
La série des FAQ continue, et on aborde aujourd'hui la question de Marc qui se demande comment gérer au mieux sa consommation calorique
Vous avez une question ? Venez la poser sur Instagram, par email ou laissez un audio !
Photo by Cathryn Lavery on Unsplash
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2022-03-0209 min
Creator ScienceCathryn Lavery – From Kickstarter to global 8-figure e-commerce businessCathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products.Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.In this episode, we talk about Cathryn’s first business...
2022-02-2249 min
The CopDoc Podcast: Aiming for Excellence in LeadershipThe CopDoc Podcast Ep 60 Dr. Cathryn Lavery, Pace UniversityDr. Lavery is Chair and Professor for Pace University’s Criminal Justice & Security. She has two forthcoming books on officer wellness and sociopolitical risks in agencies. She has published in: Frontiers, Journal of Behavioral. Health, and Journal of Law Enforcement. Her research includes officer wellness and resiliency, IPV, sex crimes, humane criminology, social media & violent crime, and human trafficking. Dr: Lavery regularly appears on radio and television news shows for commentary on criminal justice issues. Cathy was previously the Chair of the Criminal Justice Department at Iona College. Dr. Lavery received her Ph.D. in Crim...
2022-02-2140 min
Always Better than Yesterday with Ryan Hartley | A Podcast for Heart Centred LeadersBest SelfBe sure to check out episode 148 with Cathryn Lavery, CEO of Best Self Co and feel free to contact me with your responses to ryanbhartley@gmail.com or @ryanbhartley on IG.
2021-10-1405 min
Always Better than Yesterday with Ryan Hartley | A Podcast for Heart Centred LeadersEp 148 Interview Sessions with Cathryn Lavery CEO of Best Self Co.On episode 148 I am joined by CEO and co-founder of the BestSelf Co Cathryn Lavery. We have an amazing conversation about the heart and mind behind her company and how we can be our best selves and a little bit better everyday.
Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co, they took the company from zero to 8-figures in less than two years. They won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively and...
2021-10-1343 min
Everything Is MarketingCathryn Lavery — Going From 0 to $10M+, Playing Monopoly with Daymond John, & The Kickstarter FormulaOn the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that...
2021-09-141h 23
Capitalism.com with Ryan Daniel MoranIs DeFi The Best Opportunity For Passive Income? w/ Cathryn LaveryYou may know Cathryn Lavery as the highly successful CEO of Best Self Co. but this week we are talking about decentralized finance or DeFi as it is called. DeFi refers to financial services that operate entirely on blockchain networks, rather than through intermediaries like banks. Cathryn explains the exciting possibilities for entrepreneurs within these emerging technologies. To learn more, visit Cathryn Lavery's site here: www.zerotodefi.co
2021-09-0654 min
MindHackHow Founder of BestSelf Co Went From Quitting Her Job to Building a $30 Million Dollar Self-Improvement Empire - Cathryn LaveryToday’s guest is Cathryn Lavery, the founder of Best Self Co, a multi-million dollar company that specializes in selling journals, card decks, and online courses. Best Self creates meaningful products and tools that help you create positive change in your life - so you can show up better for yourself, your connections, and the world.Cathryn originally migrated to the United States as an overworked and underpaid architect and in this episode she shares how she went from quitting her job to starting a company that has in just a few short years, generated over $30m do...
2021-06-2949 min
UnprofessionalFrom Side Hustle to Main Busine$$ with Cathryn LaveryCathryn Lavery is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., they took the company from zero to 8-figures in less than two years. They won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively.As an Irish immigrant with a standing start and zero business experience, she has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life.In this episode of the UNprofessional Podcast:Finding meaning and making moneyHow to l...
2021-05-2050 min
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And BusinessSPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn LaveryHave you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use.Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including:Unveiling Cathryn's remarkable achievement of selling over 1 million journals and planners.Unlocking the three essential keys to crafting a product experience that leaves a lasting impression on...
2021-03-3142 min
Love Intently Podcast with Sophie KwokBecoming Your Best Self to Create a Lasting Impact with Cathryn Lavery, CEO and Founder of BestSelf Co.Cathryn Lavery is an entrepreneur, creator, and designer with a mission to help others make an impact by getting clear on their goals and starting meaningful conversations. In an effort to do so, she founded BestSelf Co. and has helped it scale into a large brand. BestSelf Co. has been featured in GMA, GQ, and O! Magazine. She joined us on the show this week to share a bit with us about her journey and some of the lessons she has learned along the way. Key TopicsThe story of how Cathryn and her pa...
2021-02-051h 03
Capitalism.com with Ryan Daniel MoranLaunch Week: She Sold $323k In 28 DaysToday, Ryan talks with Cathryn Lavery of the Best Self Co. to find out how this super-scrappy founder launched on Kickstarter. While many entrepreneurs seeking funding give Kickstarter a shot and get mediocre results, Cathryn did it the smart way. The result? Not only did she fund her first inventory round, but her second and third, too! If you plan to launch your own product on Kickstarter, listen in and take notes because you'll learn from someone who's learned to navigate all the pitfalls and make crowdfunding work. And if you hadn't even thought about using Kickstarter...
2021-01-1147 min
Founder's StoryHow an Irish Immigrant went from Side Hustle to Millions | Ep. 40 with Cathryn Lavery co-founder and CEO of Best SelfCathryn Lavery is the Co-Founder & CEO of BestSelf Co.—an organization dedicated to helping people become their best selves, fulfill their potential, and lead happier lives. Starting as an Irish immigrant with zero business experience, no personal network, and little resources, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. She is passionate about showing others how to make the change and have the tools to achieve their goals. Please rate, review, subscribe, and share with a friend who will be inspired. Visit KateHancock.com for in...
2020-11-1937 min
The BK Show PodcastLianna Patch — Punchline Conversion CopywritingLianna Patch is the founder of Punchlinecopy.comLinks MentionedTheBKShow.com — Find All Episode Notes HerePunchlineCopy.comParamount Pet Health About Us PageSee Lianna on StageFollow Lianna on TwitterCathryn Lavery's post on partnershipsBenKnegendorf.comLearnWithEzra.com — Grab a ticket to Smart Traffic Live through my partner linkJoin The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube Channel Never miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletter Help the showLeave a review...
2020-10-281h 27
Neville Medhora Talks CopywritingInterview: Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding ProductsWe talk with Cathryn Lavery about eCommerce, Shopify vs Amazon, why journals and other similar products sell so well, how she crowdfunds new products to get validation before launching, and much more! ▶️ Consider subscribing to our channel to get more good stuff like this :)https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07AFollow Cathryn and BestSelfCo:🖥 Website: https://bestself.co🖥 Website: https://www.littlemight.com🌇 Instagram: https...
2020-10-2454 min
The ONE ThingWhy Core Values Supercharge Your GoalsEvery year people set their goals and, without realizing it, they struggle to have a relationship with them.Gary Keller says that the purpose of a goal is not to achieve a result but to appropriate being in the moment; it’s a compass to help you identify how you have to behave today so that you’re in alignment with where you want to go. But before we can find alignment, we have to have clarity on our core values.Cathryn Lavery is the co-found of BestSelf Co., and she joined us at our goal...
2020-10-1232 min
White Collar Week with Jeff GrantWhite Collar Week, Ep. 08: The Academics
White Collar Week with Jeff Grant, A Podcast Serving the White Collar Justice Community. Limited 10 Show Run: Summer 2020
It's the Isolation that Destroys Us. The Solution is in Community.
____________
Podcast Ep. 08: The Academics, with Guests: Cathryn Lavery, Jessica Henry, Jay Kennedy & Erin Harbinson
Today on the podcast we have four criminal justice professors at four different universities around the country. From the University of Minnesota, we have Erin Harbinson. From Montclair State, we have Jessica Henry. Joining us from Michigan State is Jay Kennedy. And from Pace University, we have my friend Cathryn Lavery.
2020-08-131h 19
Writing Your Best SelfHigh-Performance Journaling For Productivity, Clarity, And IdeasWoohoo! Super excited to bring you this episode because we have our very first guest in the house 🙌Cathryn Lavery is the CEO and co-founder of BestSelf Co. As a creative and award-winning entrepreneur, Cathryn is known for creating top-rated planning and productivity tools including the Self Journal, the Weekly Action Pad and a range of Discovery Decks. Cathryn is also an avid journaler and I was super excited to get inside her head and figure out how this high-performer uses journaling for more productivity, clarity and ideas. Tune into thi...
2020-05-2926 min
The Future Belongs to CreatorsQ&A Friday #9In today’s Q&A Friday, we talk about what to expect as a creator when trying to make a living out of it, media consumption, using coaches and therapy to become better leaders, and more!
What is the biggest misconception that creators have about what it takes to make a living?
How many hours a week do you consume media?
Could you both elaborate on how going to therapy has made you a better leader?
Who in your lives have been your biggest supporters both professionally and personally?
Creators of the Day
Little Might - Ca...
2020-05-2230 min
People at Work5 days vs. 5 years of remote workCompanies all over the world have been forced into remote work and a lot of us are still trying to figure out how to make remote work, work.
At Jostle, we made the switch five days ago. We’re in a better position than most to make the switch. Most Jostlers already work remotely occasionally and we use our own internal communication platform so we have the tools in place. But now we’re all isolated in our homes and working hard to try to maintain the culture that we’ve worked so hard to bui...
2020-03-2328 min
Compete Every DayCreating Your Best Life with Best Self CoFounder Cathryn LaveryFind out how you can WIN a free SELF Journal from BestSelf Co. Owning your purpose is what helps you become your best self. Cathryn Lavery, co-founder of BestSelf Co., helps people meet their goals through support, inspiration, and organizational tools. This week, Lavery shares her story of how making major changes in her own life ultimately led to the creation of a successful business and a more holistic worldview. It can be a challenge to reach the goals you set for yourself, especially if you’re not quite sure why you’ve committed to them or...
2020-02-0526 min
Compete Every Day with Jake Thompson | A Show for Driven LeadersCreating Your Best Life with Best Self CoFounder Cathryn LaveryFind out how you can WIN a free SELF Journal from BestSelf Co. Owning your purpose is what helps you become your best self. Cathryn Lavery, co-founder of BestSelf Co., helps people meet their goals through support, inspiration, and organizational tools. This week, Lavery shares her story of how making major changes in her own life ultimately led to the creation of a successful business and a more holistic worldview. It can be a challenge to reach the goals you set for yourself, especially if you’re not quite sure why you’ve committed to them or...
2020-02-0526 min
The Productivity ShowA Maker and Creative Entrepreneur Reveals Her Personal Productivity System (w/ Best Self's Cathryn Lavery) (TPS284)I'm joined this time by Cathryn Lavery. She's the co-founder of the Best Self company that you might recognize as the creator of the Self Planner and Self Journal. Cathryn considers herself a maker and creator so we dove deep into how she approaches the creative process, gets things done and what her personal productivity system is. Thanks to Indeed for supporting The Productivity Show. Get started today at Indeed.com/tps. Thanks also to Freshbooks for supporting The Productivity Show. Freshbooks is offering our listeners a free 30-day trial, no catch and no credit...
2020-01-271h 01
Conscious Creators Show — Make A Life Through Your Art Without Selling Your SoulCathryn Lavery On Being an Immigrant Founder and Her Creators Journey For BestSelf Co. — From Kickstarter to 8-Figures in Less Than 2 YearsWelcome to the Conscious Creators Show; where through intimate and insightful interviews with authors, actors, musicians, entrepreneurs and other podcasters, you'll learn tools and tactics to 10x your creativity and strategies to grow and monetize your audience. On today’s episode, we have Cathryn Lavery, the founder of BestSelf Co. She shares how she started a successful business around becoming your Best Self. Learn how Cathryn transitioned from work in architecture to product design and entrepreneurship and hear about some of her best strategies for managing your time effectively. Actions: Subscribe to the...
2019-12-181h 03
The Round 12 Show: MOTIVATIONAL MASTERYThe Round 12 Show: MOTIVATIONAL MASTERY Episode #51 BEING YOUR BEST SELFWelcome back to The Round 12 MOTIVATIONAL MASTERY Podcast Show! EPISODE #51 BEING YOUR BEST SELF! Being your best SELF is not about being better than someone else… or showing THEM! It’s about finding your best YOU… and feeling strong, elegant and capable of doing those GREAT THINGS you set out to do. So don’t leave your best self-journey to chance. There are plenty of people out there who will try and knock you off course and stifle your dreams – because your drive says something about their lack of it. Stay-Ready to kick-start or accelerate your best self-journey. Because when you STAY-RE...
2019-10-2722 min
Minds of EcommerceUtilizing User-Generated Content to Disarm Customer Objections - With Cathryn LaveryCathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.
2019-09-0423 min
Stay Grounded with Raj Jana70. Cathryn Lavery: Transitioning from Employee to Multi-Millionaire Founder“If everyone did the same thing as everyone else, then no one would be creating an impact.” It was 2011 when Cathryn Lavery moved from Ireland to New York City to take up a graduate job as an architect. Despite dabbling with an Ebay store while at school, there was no question of her not following a traditional career path. And anyway, she didn’t know any entrepreneurs to guide her.But life had other plans.When Cathryn landed in NYC, her employer announced a 25% cut in her pay. Cathryn wasn’t ready...
2019-04-0150 min
2X eCommerce PodcastSE4 EP13: From Zero to 8-Figures in Just 24 Months, Allen Brouwer, BestSelf Co (PART 2/2)Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t...
2019-03-2242 min2X eCommerce PodcastSE4 EP12: From Zero to 8-Figures in Just 24 Months, Allen Brouwer, BestSelf Co (PART 1/2)Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t...
2019-03-2143 min
The Brand Builder PodcastLaunch & Scale to 8 Figures: Creating A Continual Seller w/ Cathryn LaveryCathryn Lavery runs a company called Best Self Co. which started as a kickstarter. That crowdfunding project later grew to become an 8-figure company. This story is inspiring because she took a great idea and an initial product launch and turned it into a real enduring brand. In this episode she shares how she was able to create the right relationships and find the right opportunities to build a scalable and sellable brand.
2019-02-0400 minThe Brand Builder Podcast8 Figure Branding : How Creating Experiences Made An eCommerce Co. Thrive w/ Cathryn LaveryCathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk from a Capitalism.com live event she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.
2019-01-2100 min
The Capitalism.com PodcastHow Creating An Experience Made An 8 Figure eCommerce Brand Thrive In 3 Years w/ Cathryn LaveryCathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.
2018-11-0251 min
Soulful MBA Podcast69 CathrynIn this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the Self Journal on Kickstarter, she went on to win Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively. Originally from Belfast, Ireland, Cathryn moved to New York City to work as an architect, but soon realized that she wanted something more. We met...
2018-04-1032 min
Soulful MBA Podcast69 CathrynIn this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the Self Journal on Kickstarter, she went on to win Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively. Originally from Belfast, Ireland, Cathryn moved to New York City to work as an architect, but soon realized that she wanted something more. We met...
2018-04-1032 min
eCommerce MasterPlanBest Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on – obviously I’m a big fan of planning and goals so it’s great to be able to bring this to you, especially right at the start of 2017! But, more importantly they’ve just won the “People’s Choice” award in the 2016 Shopify Build a Busi...
2017-01-0236 min
The Steve Pomeranz ShowHow To Kick Butt With Kickstarter And Rock Your CareerWith Elizabeth Granados, Entrepreneur and Developer of Little-nomad.comAnyone who’s had a baby or who has played with a baby knows, there are times when you just have to get down on the floor, and something has to cover that floor. Elizabeth Granados is a young mother who noticed that although play mats had taken the place of blankets, they were all of the same style foam mats in primary colors. Recognizing the need for something more tasteful and more in keeping with the living space of young families, Elizabeth developed Little Nomad, a line of beau...
2016-06-2210 min
ComixLaunch038 – Scaling Up Your Crowdfunding to Six Figures with Cathryn Lavery of BestSelf.coIn today's session, Tyler talks to Cathryn Lavery of BestSelf.co, who recently launched a crowdfunding campaign that raised more than $300,000 on Kickstarter in the publishing category. How to achieve 6-figure crowdfunding success is talked about at length, including plenty of actionable strategies creators can apply to their own campaigns.
2016-04-0351 minComixLaunch: Crowdfunding for Writers, Artists & Self-Publishers on Kickstarter... and Beyond!038 – Scaling Up Your Crowdfunding to Six Figures with Cathryn Lavery of BestSelf.coIn today's session, Tyler talks to Cathryn Lavery of BestSelf.co, who recently launched a crowdfunding campaign that raised more than $300,000 on Kickstarter in the publishing category. How to achieve 6-figure crowdfunding success is talked about at length, including plenty of actionable strategies creators can apply to their own campaigns.
2016-04-0351 min