Shows
Rockstar CMO FMThe Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnightIt’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.Some get a “hell yeah”, while others, maybe not so much. ...2025-01-0842 min
Content MattersCathy McKnight - A Look at Content Operation in 2025 – the AI EditionContent Operations is going through some changes and Cathy McKnight, Chief Problem Solver for the Content Advisory shared how things are changing and how. Most important was how we are evolving from content operations to content orchestration. We went through each stage of operations, including: Strategy & PlanningCreation of Content AssetsManagement of ContentDistribution/PromotionAnalytics/Performance And for each, Cathy discussed: The processesThe rolesThe technologyHow AI is impacting it and what it means for the people in the roles, giving them guidance/Future planning ideas. About Cathy Cathy McKnight is the Chief Problem Solver at The...2024-12-0846 min
Trevor Mcknight[Pdf/ePub] Map It: The hands-on guide to strategic training design By Cathy Moore (Author) Full Episodehttps://yuandipro.firebaseapp.com/?GASS=0999174509 . Click This Link To Access Map It: The hands-on guide to strategic training design by Cathy Moore (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Map It: The hands-on guide to strategic training design Book Author: Cathy Moore (Author) Book Rating: 9+ ratings Powered by Firstory Hosting2024-10-1500 min
Uncharted JourneyEpisode 84 – Leslie Greenwood, Community ConnectorLeslie Greenwood is a true force in the realm of community building and engagement. As the founder of Chief Evangelist Consulting and cofounder of Wednesday Women, she is known for her ability to craft innovative strategies for both formal and informal communities while bypassing the constraints of traditional structures.With more than 20 years of leadership in customer-facing roles, Leslie has mastered the art of community engagement. She always puts members first and proves that true connection is the heart of any thriving community. Her passion project, Wednesday Women, is dedicated to uplifting women leaders and entrepreneurs, fostering...2024-08-2741 min
Uncharted JourneyEpisode 83 - Ina Hadshiew, Serendipity EmbracerDr. Ina Hadsciew is a seasoned dermatologist with an impressive career spanning over 30 years. Dr. Hadsciew's journey is anything but ordinary—she almost became a professional swimmer, but a pivotal conversation with her father led her to pursue medicine instead.Growing up in West Germany after her family fled East Berlin, she was deeply influenced by her strong and supportive parents and her grandmother, a professor of architecture. This early foundation instilled in her the belief that she could achieve anything, a mindset that has driven her remarkable career.Dr. Hadsciew's path has taken her fr...2024-08-1344 min
Uncharted JourneyEpisode 82 - Meryl Evans, Accessibility ChampionMeryl Evans was born profoundly deaf, but that has never slowed her down or stopped her from making an impact as a renowned speaker, trainer, author, and accessibility consultant. A true champion of accessibility and inclusion, she is helping push progress in accessibility in education, marketing, advocacy, and product development.Meryl’s expertise helps organizations navigate the complexities of diversity, equity, and inclusion, ensuring they reach wider audiences, boost engagement, and foster a sense of belonging for everyone. Her dedication extends beyond her professional work—she’s a passionate volunteer and board member, recognized as one of the 50...2024-08-0641 min
Rockstar CMO FMThe Cathy on Content and Robert on SEO, Expresso and Tequila EpisodeThis week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up.This week, Ian and Cathy discuss Cathy’s recent trip to London for Henry Stewart’s DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA...2024-07-201h 02
Uncharted JourneyEpisode 81 – Kate Ertmann, Logic Driven CommunicatorKate Ertmann effortlessly moves between the worlds of business, math, and community service. Her expertise in Organizational Design is all about finding the sweet spot between humans and financials, helping companies and their teams thrive in the fast-paced 21st-century workplace.Kate’s Entrepreneurial journey began with Animation Dynamics, a 3D animation studio she led to success and sale in 2014. Firmly committed to building and being a part of communities, she holds board positions at Bradley Angle and Bitch Media, and she also served as President of the Rotary Club of Portland.In 2022, she launched "Kate Lo...2024-06-2542 min
Uncharted JourneyEpisode 80 – Nicki Traikos, Curious Creative EntrepreneurNicki Traikos is an inspiring, creative entrepreneur who has pursued her dreams and made a positive impact along the way. From a young age, Nicki had a deep desire to create beauty through art, but she allowed self-doubt and intimidation to hold her back. Everything changed when she turned 40. Finally, allowing herself to embrace her true calling as an artist, and she went all in on her curiosity-driven creative journey founding Life I Design, a platform that allowed her to fully dedicate herself to her passion for art and making while building a sustainable business....2024-06-1838 min
Uncharted JourneyEpisode 79 – Mehda Wilson, Empowering FinancierAs the Group Chief Executive Officer at MicroLoan Foundation, Medha Wilson has dedicated her career to alleviating poverty and creating sustainable change for underserved communities. Under her leadership, the foundation's assets have quadrupled in just five years, and the number of active clients has grown from 44,000 to over 90,000. This incredible growth has made a tangible difference for women and children across Malawi, Zambia, and Zimbabwe.Medha's journey is a testament to her remarkable blend of financial expertise and unwavering commitment to social impact. A Qualified Chartered Accountant with a degree in Econometrics and Mathematical Economics from The...2024-06-1134 min
Uncharted JourneyEpisode 78 – Karrie Sanderson, Adventurous LeaderKarrie Sanderson is the dynamic and accomplished founder and CMO at K.E.S. Consulting. With a wealth of experience in growth marketing, brand leadership and strategy, creative studio management, and strategic consulting, she is a powerhouse leader who knows how to drive success.Her desire to be a journalist, with a detour via an engineering degree, landed her in the sweet spot of marketing that allowed her to blend her creative side and appreciation for structure and process. Karrie's impressive career includes CMO roles at Typeform and Smartsheet and impactful stints at iconic brands like The...2024-06-0440 min
Uncharted JourneyE77 - Jessie Shipman, Transformative TeacherJessie Shipman has established herself as a pioneer at the intersection of education and technology, paving the way for a brighter future. As the CEO and founder of Fluincy, Jessie Shipman has blended her teaching and technological skills and fostered an environment where her team can make daily impactful contributions. This approach has helped their customers enable partner selling, transform processes, increase success, and improve the lives of their staff, all in equal measure.But let's rewind to her beginnings as a high school history teacher. Jessie wasn't your typical memorize-and-forget classroom—oh no! She ta...2024-05-2842 min
Uncharted JourneyEpisode 76 - Soundarya Balasubramani, Curious MaverickSoundarya Balasubramani (aka Pooja) is not yet 30 but has already achieved so much. Since quitting that gig, an ex-product manager with Salesforce, she has added 2x author, creator of the online community unshackled.club, and founder to her list of accomplishments. She is a rare combination of writer, creator, and technologist.Curious by nature she aptly calls herself, and her website, Curious Maverick, as a reminder of the courage she found to quit her well-paying to veer off what she thought was her journey’s path to follow her big heart and even bigger imagination. So...2024-05-1426 min
Uncharted JourneyEpisode 75 – Beth Torrie, Strategic AdvisorBeth Torrie has an impressive 20+ years of experience in IT as an expert in industry analyst relations, marketing strategy, and media communications. She has fearlessly supported and driven AR programs for start-ups, midmarket, and large companies, delivering against aggressive goals, ensuring they meet, but often, with her guidance, exceed their business objectives.As a strategic advisor and analyst relations professional, Beth has played a pivotal role in building several well-regarded analyst relations programs for esteemed companies, including FatWire, RedDot, Cybage Software, Contentstack, Sitecore, and OpenText. Now, as the principal of her analyst relations firm, she is in...2024-05-0741 min
Uncharted JourneyEpisode 74 – Melissa Moody, Positive AmplifierMelissa Moody is a full-stack marketing executive and entrepreneur extraordinaire. With an unwavering passion for user-first products and a remarkable talent for creating clarity amidst chaos, she is the go-to for best practices on finding focus and going big.At the helm as General Manager for Matcha, a platform that empowers professionals, communities, and teams to grow their networks in a focused and meaningful way, she is continuing to connect people and positively amplify voices and knowledge.With a mission to make the web a seamless and delightful place for all, before joining Matcha, Melissa...2024-04-1736 min
Uncharted JourneyEpisode 73 – Nikki Carvalho, Barrier-breaking LeaderNikki Carvalho's ascent to the presidency of State Window Corporation is a testament to her exceptional leadership qualities and unwavering dedication. As President, she not only holds the title but also leads by example, setting a high standard for excellence and encouraging her team to reach their fullest potential.But Nikki's journey to success did not start overnight. She honed her business acumen and gained invaluable experience during her tenure as the Chief Financial Officer of the Peel Financial Group of Companies. Before that, she spent a decade at Deloitte, building a solid foundation of knowledge and...2024-04-0337 min
Uncharted JourneyEpisode 72 – Janna Kimel, Empowering EmpathJanna Kimel knows how to unlock potential at the intersection of UX Research, design, and accessibility. For more than 15 years, she has been a driving force in the world of UX Research, design, and accessibility. With an unwavering commitment to championing inclusive design and research, she has transformed countless ideas into reality, igniting new team dynamics and supercharging existing ones with her approachable and positive leadership style.Her journey as a researcher has given a voice to products and experiences, while her expertise in building collaborative and inclusive environments has paved the way for seamless project alignment...2024-03-2633 min
Uncharted JourneyEpisode 71 – Tamsen Webster, Story BuilderTamsen Webster is part strategist, part storyteller, part English-to-English translator, and with an overlay of enthusiastic positivity. Take all those things to varying degrees depending on the day and tasks at hand, and there is no wonder her clients and followers learn and embrace the council on how to drive action with their ideas.The primary benefactors of Tamsen’s expertise are storytellers. She has spent the last two decades helping them find and build their best stories they tell themselves and others. As the founder and Chief Messaging Strategist at Find The Red Thread, she boasts an...2024-03-1954 min
Uncharted JourneyEpisode 70 – Cindy Gallop, Status Quo ChallengerCindy Gallop is a woman to be reckoned with. With a background in brand-building, marketing, and advertising, she’s been a trailblazer since 1998, when she started up the US office of ad agency Bartle Bogle Hegarty in New York. Since then, she's only gotten more badass, earning accolades like Advertising Woman of the Year and being named one of the 15 Most Important Marketing Strategy Thinkers Today, alongside the likes Malcolm Gladwell and Seth Godin.What really makes Cindy exceptional, is her outspokenness and willingness to challenge the status quo. Not content with just doing things the way th...2024-03-1233 min
Uncharted JourneyEpisode 69 – Liz Robinson, Change GeneratorLiz Robinson is someone who truly knows how to build teams, capacity, and community. With deep roots in communications for financial services, she has led impactful efforts like the one to expand the national conversation about how we value and pay for college, at institutions like Sallie Mae and U-promise Investments.With more than 20 years of combined brand strategy and creative agency expertise, she has a unique ability to create meaningful experiences that drive positive change. Liz understands the power of a brand's impact on relationships, from consideration to loyalty and advocacy, and has successfully leveraged thought...2024-03-0539 min
Uncharted JourneyEpisode 68 – Lizz Bacon, Heartset Problem SolverLizz Bacon is an innovative problem-solver. A few years after graduating Stanford with a bachelor's degree in literature, she had the epiphany that she was a designer and pursued a master's degree in the discipline. And for the 25 years since, she has been practicing at the forefront of the digital product development.While working for St. Jude Medical, she realized that she loves working on meaningful problems in the health domain. Losing her job at St. Jude’s was a pivotal moment in her career that lead to her starting her own company, Devise Consulting, at helm of...2024-02-2736 min
Uncharted JourneyEpisode 67 – Danielle Barnes, Voice AmplifierDanielle Barnes is the CEO of Women Talk Design, where she’s on a mission to amplify the voices of women and nonbinary individuals. She’s trained hundreds of wanna-be speakers on the power of storytelling and how to become more confident public speakers. Knowing that helping to create great speakers is only half the equation, she and her team also provide resources for organizations and conference coordinators on how to create and maintain inclusive environments that makes anyone feel welcome. A serial starter of good things, Danielle is also the co-founder of Austin Design Week, a week...2024-02-2034 min
Uncharted JourneyEpisode 66 – Andrea Nordgren, Compassion-centred Creative Andrea Nordgren an extraordinary Colorado-based commercial, branded content, and film director. Her journey in storytelling began with her nomadic childhood, which cultivated her into a highly agile creator with an insatiable curiosity about human behavior. She possesses a life-long wanderlust and is deeply passionate about championing diverse communities, cultures, and causes. With a degree in psychology and experience as a certified substance-abuse therapist, Andrea’s ability to genuinely connect with people is elevated to another level. Known for her intimate, vibrant, and human approach, Andrea seamlessly blends her roots in docu-style story...2024-02-1335 min
Uncharted JourneyEpisode 65 - Margot Bloomstein, Trust BuilderMargot Bloomstein is a true powerhouse in the content strategy industry. With her notable publications, including "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project," Margot has become a prominent voice in the field. As the principal of Appropriate, Inc., a renowned brand and content strategy consultancy based in Boston, Margot has worked with industry giants like Harvard University, Fidelity, Mailchimp, and Timberland, showcasing her breadth of expertise. She is known for her development of the message architecture-driven approach to c...2024-02-0640 min
Uncharted JourneyEpisode 64 – Ann Rockley, Thriviving Revitalization Coach Ann Rockley is as resilient as she is innovative and tenacious. Conquering both the professional world and a chronic illness simultaneously for more than three decades, she has defied the odds while leaving an indelible mark as an internationally recognized expert in content strategy and content management. Duly dubbed the Mother of Content Strategy, for three decades Ann partnered with Fortune 100 companies across high tech, life sciences, and financial services, setting new standards for, and literally writing the book – Managing Enterprise Content: A Unified Content Strategy, on strategic content success. But here's where her plot th...2024-01-2432 min
Uncharted JourneyEpisode 63 – Tara King, Passionate Experience AdvocateTara King is a force to reckon with. With her palpable passion for life and deep kindness that she extends to all she meets, it’s no wonder she has a zest for transforming the way customers – internal and external – experience brands. As the Director of Customer Experience at Gibraltar Building Accessories, she's taking customer-centric strategies and communications to new heights.Her earned track record speaks volumes, much of which was earned during her two plus decades working at Volvo USA. With her grit and tenacity, it is no wonder that her expertise in strategy, process enhancement, traini...2024-01-1629 min
Uncharted JourneyEpisode 62 – Amanda Todorovich, Unstoppable Visionary LeaderAmanda Todorovich is a communications and marketing powerhouse in the healthcare industry with more than 20 years of storytelling experience. As the Senior Director, Health Content, at the Cleveland Clinic, she leads one of the most successful content marketing teams in the country.Her accomplishments speak for themselves; she's grown clevelandclinic.org into one of the world’s top 30 most-visited websites! And let's not forget about the #1 most-visited hospital blog that she transformed into a revenue-generating powerhouse, with more than 7 million sessions per month.Amanda's contributions have earned her prestigious accolades, including being recognized as...2024-01-0930 min
Uncharted JourneyEpisode 61 – Ann Handley, Kindness-driven MarketerWe are kicking off 2024 with content and marketing industry royalty.Ann Handley is a writer, a digital marketing pioneer, and a doubling-crowned Wall Street Journal best-selling author. A sought-after speaker, she is as memorable as she is inspiring, empowering audiences around the world to create marketing that your customers will love, and igniting real results for their business. And she is a super snappy dresser – just google some images of her and you’ll see what I mean.To add to the list of her accomplishments Ann is a successful entrepreneur and company lead...2024-01-0347 min
Uncharted Journey2023 Uncharted - Wrap Up & PlaylistAs 2023 takes its final bow, I can't help but be filled with gratitude for every one of you who has become a part of the Uncharted Journeys community. It has been an incredible first 60 episodes filled with inspiring stories, thought-provoking discussions, and beautiful moments of connection.Before we dive headfirst into the unknown wonders of 2024, I need to give a special shout-out to the extraordinary guests who graced our episodes with their wisdom, honesty, and boundless passion. Your unique journeys and expertise have enlightened me, opened my mind to new perspectives, and done the same for my...2023-12-2701 min
Uncharted JourneyEpisode 60 – Nicole Ferry, Mental Health ChampionIn a world where mental health is often overlooked, Nicole Ferry stands out as a force of empowerment. She’s had a drive to serve for as long as she can remember, Nicole recently shifted her service dedication from law enforcement to mental wellness. With a mission to raise awareness about warning signs and the importance of seeking help, she is dedicated to fostering understanding and action in suicide prevention. Her story serves as a beacon of resilience, offering hope even in the darkest moments.With an impressive 26-year career in law enforcement, including a role as Sp...2023-12-1940 min
Uncharted JourneyEpisode 59 – Anne-Phyfe Palmer, Awareness Creator and Low-key FamousAnne-Phyfe Palmer grew up in New Orleans, and later moved to and settled in Seattle. It was there that she founded 8 Limbs Yoga Centers in 1996 to provide an inclusive and welcoming home for yoga practitioners. For 23 years she helped others find a deeper, inner connection with themselves, as well as with the world around them with a clearer lens on topics like the environment, as well as social and racial justice. And while she sold her yoga business in 2020, she continues to teach and build programs so that others can find the peace and joy she has embraced for...2023-12-1329 min
Uncharted JourneyEpisode 58 – Theresa Regli, Success Enabler Theresa Regli has more than 30 years’ experience in the digital technology industry, and is possibly THE most noted global expert in Digital Asset & Media Management (DAM). She advises clients on the DAM marketplace, data orchestration, creative operations, content supply chain, and Martech stack strategy, and subsequently supports the sustainment of digital stewardship and best practices, is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice, a sought after martech industry speaker, and serves as a DAM industry liaison and lecturer in the digital me...2023-12-0542 min
Uncharted JourneyEpisode 57 – Jessica Hickey, Operations MastermindJessica Hickey is a woman of many talents - Operations Mastermind, Author, Speaker, Coach, Author, and Sailor. Her professional life has been as varied as it has been interesting. From mixology to administrative to project management, an engineering degree, and the chance to learn all about how to run a business, to publishing a book as well as coaching CEOs of multiple types of companies. A professional civil engineer, lean/six sigma green belt, and a certified change management professional, Jessica has worked in a variety of sectors including government, corporate real estate, professional services...2023-11-2834 min
Uncharted JourneyEpisode 56 – Sylvia Baffour, Caring CoachSylvia Baffour is an Emotional Intelligence Coach, Professional Speaker and Trainer who was recently ranked by HubSpot among the Top 15 female motivational speakers ahead Oprah Winfrey and Mel Robbins!! A world traveler, she has visited more than 38 countries, lived in eight and speaks five languages. Her global experiences give her a unique perspective and ability to connect with diverse audiences around the world. In 2014, at the World Championship of Public Speaking she ranked in the top 20 of the 35K globally diverse speaker entrants. For almost 20 years Sylvia has been engaging and...2023-11-2132 min
Uncharted JourneyEpisode 55 – Lisa Welchman, Web Chaos WranglerLisa Welchman loves the web and all that it offers. And because of this love and the vision of the online venue’s potential to generate good – she has made it her mission to create a safer and more compassionate web through her consulting, writing, and speaking. As a leader in the digital governance space for more than 20 years, her passion centers around helping digital teams learn how to collaborate more effectively so that they can help improve the quality and safety of our online world. Something we are in desperate need of today, more than ever. 2023-11-1436 min
Uncharted JourneyEpisode 54 – Patty Radford Henderson, Tenacious InnovatorPatty Radford Henderson has a passion for helping marketers see what is possible. As a senior marketing strategist, former agency owner, and start-up founder she has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, General Mills, and Medela and has held leadership positions at Target and Regis. As an experienced marketing leader, entrepreneur, and marketing solution provider she is committed to helping teams smash organizational silos and transition to a more strategic customer-centric approach to integrated omnichannel planning. Patty found her penchant for marketing early after gr...2023-11-0733 min
Uncharted JourneyEpisode 53 – Jenny Magic, Change AvengerJenny Magic is just an all-around amazing and kind individual. Pair this with her 20 years of marketing transformation experience she guides management and team performance practices on positive methods to navigate and conquer change. One of her clients dubbed her a "marketing therapist" years ago for her ability to get a dysfunctional team back on track, and the label stuck. She even helped Sesame Street get along better.She relies on facilitation skills to build consensus around the tactical areas—processes, workflows, and technology—that allow change to actually stick. She is a certified professional coach as well as an e...2023-10-3136 min
Uncharted JourneyEpisode 52 – Allison Abraham, Fierce AdvocateAllison Abraham has carved her success from a committed and deep work ethic. By taking a visionary’s point of view on just about everything and making sure those around her are supported, seen, and allowed to shine, she has set an example of what success can be. Previously as a leader of Non-Linear Creations, and now, as Valtech’s Managing Director of DXP for the Americas and part of the agency’s Americas Leadership Team, she actively drives the success of the org and all those who work for it. For more than two decades, she has been helping compan...2023-10-2428 min
Uncharted JourneyEpisode 51 - Liz Bachman, Planet CrusaderLiz Bachman is a woman of the world, living in 16 different states in two countries before her 25th birthday. This mobility instilled in her a love of adventure, travel, and a delight of new experiences.Her career journey has been equally diverse, beginning in banking, recruiting, and architecture, all leading to continued success in the fast-paced and dynamic environment of data centers at Microsoft as a certified PMP and fellow problem solver, a true kindred spirit. She found her way to compliance through process improvement, finding every compliance issue and opportunity for improvement by identifying the gaps...2023-10-1740 min
Uncharted JourneyEpisode 50 - Andrea Belk Olson, Strategic DifferentiatorAndrea Belk Olson began her career building a tech startup from $10k in seed monies to a multi-million-dollar organization in only eight years. She went onto serve as the first female corporate executive at multiple global companies, and an I-CORPS certified instructor with the University of Iowa’s Startup Incubator. Trained as a behavioral scientist, Andrea founded a strategic differentiation firm, specializing in helping multi-billion-dollar organizations compete through better understanding customers. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harv...2023-10-1039 min
Uncharted JourneyEpisode 49 – Kate Billing, Leadership PragmatistKate Billing has been obsessed with what it is to be human and how to be and do it better since she was 10 years old. She’s treated herself and her life as an ongoing experiment since her 20s in a way that now has an official title ‘Biohacker’…and has found it to be SO much more than just the ‘bio’ bit. Those many years of awareness have honed her skills as an expert in leadership development and personal growth which she puts into practice a co-founder and executive development director at Blacksmith HQ. Through her unique verti...2023-10-0351 min
Uncharted JourneyEpisode 48 – Jill Jago, Committed CommunicatorJill Jago is the Chief Sustainability Officer at Vermouth, a premium, sustainable beauty company that aims to create a line of fully compostable beauty products made from natural ingredients and packaged using absolutely no plastics. She doesn’t believe in perfection and is a language fanatic – a very good combination. Her vast experience has shown her that the most exciting and world-changing ideas are born from a chaotic soup made up of clashing opinions, crazy notions, and stubborn dreams. There isn’t a messy situation she can’t handle by looking for patterns, making connections, and eventually finding then tugging on the e...2023-09-1938 min
Uncharted JourneyEpisode 47 – Danielle Paige, Culture MavenDanielle Paige spends her days as the chief marketing and growth officer at Nixon Peabody, an AM Law 100 firm. As a key leader, she focuses on brand strategy, digital business transformation, as well as client engagement and growth. A brand builder, storyteller, devoted client partner, collaborator, co-conspirator, and business driver, she has extensive experience in brand and reputation strategy and execution, operations, talent development, and culture building. She is a force to reckon with, and nothing can get in her way when she sets her sights on something. Danielle is outgoing and committed to success, both hers...2023-09-1236 min
Uncharted JourneyEpisode 46 - Laura Parr, Conscious Mindset MentorLaura Parr is a trained business coach and mindset mentor. She has a background in business consulting with one of the largest consulting firms in London. Before pivoting to follow her passion for helping with her coaching practice she started, scaled, and sold her property business. Her pivot that led to selling her successful business was the realization that life is not just about financial success – which she caveats is important to some, and that is ok – but the meaning, passion, and purpose are more important. She, and supporting research, has also found that for women, success is a...2023-09-0542 min
Rockstar CMO FMThe Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy EpisodeThis week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer exper...2023-07-011h 12
Uncharted JourneyEpisode 45 - Nancy Harhut, Persuasive OptimistNancy Harhut is a highly strategic and results-oriented internationally recognized Creative Director. Known for depth of knowledge and practice in using decision science to prompt customer action and loyalty, she and her teams have won over 200 awards for marketing effectiveness. Growing up, she had a zest for life and liked trying new experiences, from wearing paper dresses to trying a pomegranate for the first time. Intent on being a lawyer, suffering through four years of Latin to help in that pursuit, but after taking just one advertising and communications class as a senior in college she set her sights on...2023-06-0727 min
Uncharted JourneyEpisode 44 - Dr. Amy D'Aprix, Empathy Enabling Go-GetterDr. Amy D'Aprix is a renowned expert in her field who is affectionately known as Dr. Amy. With advanced degrees in Social Work, she serves as the Chief Empathy Officer and Life Transitions Expert at Life Transitions. Her mission? Assisting clients in navigating the challenges of aging and caregiving by offering down-to-earth, practical, and professionally informed guidance. Dr. Amy is not just an ordinary speaker and coach; she is captivating, pragmatic, and inspiring. With over 30 years of experience, she fearlessly delves into a wide range of topics to empower and assist others. Her expertise extends to aging-related matters as a...2023-05-2432 min
Uncharted JourneyEpisode 43 – Mary Quist-Newins, Financial Education EvangelistMary Quist-Newins is a driven financial industry founder, practitioner, instructor, researcher, author, coach, leader, and mom and grandmother. Her wall is crowded with degrees and certifications - she is Certified Financial Planner, and has not one, but two master’s degrees in business and finance along with two more advanced financial planning designations (CLU®, ChFC®), all of which she has leveraged during her three-plus decades in the financial services industry. Her passion throughout her career has been to raise women up in the financial industry – both as professionals and customers. Her current gig as the founder, Executive Director, and President of Mon...2023-05-1635 min
Uncharted JourneyEpisode 42 - Cynthia Nelson, Empowering EntrepreneurCynthia Nelson is a visionary entrepreneur with 25+ years of start-up and corporate experience building lifestyle and content platforms with world-class brands including Amazon/Audible, Walmart , Kraft, Sony Music, American Airlines, Disney, and numerous other media outlets. From early days as in the PC repair business to the COO of a major broadcast outlet, where together with an all-female Toedoebebe executive team they raised $15M in 2008 and had a public exit in 2012 with Entravision, Cynthia is a force to be reckoned with. She has garnered expertise in #allthingscontent - content creation and executions across all media channels operations, marketing, sales, research...2023-05-0934 min
Uncharted JourneyEpisode 41 - Jess Tyson, Queen of CalmJess Tyson is a hard-working and detail-obsessed founder, author, podcast host, and speaker. She spends her days as the proud Director of Calm at Don't Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. Since 2011, she's been making matches between chaotic, overworked entrepreneurs and focused, calm virtual assistants. Her book, Panic Proof, explains how the art of hiring and working with a virtual assistant is a must-read resource for small business owners and solopreneurs. She also offers the Panic Proof Blueprint one-day intensive workshop for struggling owners who need a hand with...2023-04-2544 min
Content MattersThe People, Process, and Tech of Content Operations with Cathy McKnightContent is the lifeblood of a great customer experience, but many organizations continue to struggle to put in place a content strategy and operationalize it to maximize its full potential. Cathy McKnight, Chief Problem Solver at The Content Advisory, knows this well and spends her time working with companies to solve their content problems. Some of things we talked about on the podcast include: The different places content operations can sit in an organization and how to determine which approach is right for your company.How to create a content operations framework (and what it is).The importance of...2023-04-2553 min
Uncharted JourneyEpisode 40 - Jay Trestain, Experience UnicornJay Trestain is a self-professed unicorn - technologist, strategist, mentor/career coach, volunteer, and massive advocate for women and girls in STEM; she also has some of the best hair going in the industry. Jay loves talking to people about how the lines between technology and human experience are increasingly blurring together. In her day job as IBM iX's Global Lead for Adobe Workfront, she is an experienced global leader with extensive experience in information technology and services. She is skilled in Sales, Partner & Relationship Management, Enterprise Mobility, Digital Reinvention, Go-to-market Strategy, and Offering portfolio development/management. Her management style...2023-04-1933 min
Uncharted JourneyEpisode 39 - Cathy McPhillips, Fortuitous MarketerCathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute. Based in Cleveland, Ohio, Cathy is a Buckeye through and through. Growing up in Lakewood, Ohio, she attended Ohio University to study journalism. While at OU, she worked at The Post, the school newspaper that started her content career—amassing 30 years of marketing expertise in a variety of roles and organizations, including agencies, B2C, restaurants, and non-profits, as well as starting up and running her consulting firm for 13 years. Cathy was the original marketing lead at the Content Marketing Institute and an OG member of th...2023-04-1132 min
Uncharted JourneyEpisode 38 – Lisa Bragg, Self-Promotion AdvocateLisa Bragg takes her name more literally than most. Her book Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion officially hits the literal and virtual shelves on May 11th. It is a must-read for anyone looking to improve their self-advocacy skills. Lisa is also a speaker, advisor, professional mentor, and the founder of MediaFace, a Toronto-based content and consulting firm. Before MediaFace, she was a TV reporter and anchor for 15 years and the Executive Producer for Tedx Hamilton. Connecting with others has been the red thread throughout her career.Lisa knew early on that she wanted to...2023-04-0439 min
Uncharted JourneyEpisode 37 - Zontee Hou, Purposefully Practical StrategistZontee Hou brings a unique blend of strategic, academic, and practical thinking to all she does. With more than 15 years of marketing industry experience garnered from the likes of IMF, the UN Food and Agriculture Organization, Allstate Insurance, and Indiana University, she KNOWS marketing. Today she leverages those honed skills and passion for advising and teaching as the founder of Brooklyn-based consultancy Media Volery and as the co-lead of strategy for Jay Baer’s Convince & Convert agency.As if she isn’t busy enough, she is also a faculty and adjunct lecturer at Columbia University and the City...2023-03-2940 min
Uncharted JourneyEpisode 36 - Jess Moore Matthews, Unbought and Unbossed LeaderJess Moore Matthews is a force to be reckoned with as the founder and Chief Good Troublemaker at Backbone Digital Leaders - an agency conceived by unbought and unbossed black women. Her digital marketing and organizing expertise started with a tweet during former President Obama’s address to her graduating class. Those 120 characters led her from intern to leadership positions on several presidential and down-ballot campaigns and in industries from tech to state and local government. She has been a digital trainer and coach with the National Democratic Training Committee and a mentor to many.Destined to impact the wo...2023-03-2136 min
Uncharted JourneyEpisode 35 - Jen Frost, Creative VisionaryJen Frost is the Managing Director of Marketing with One North Interactive in Chicago. A long way from visions of being a teacher and trying to get her brother to sit through “lessons”, Jen has always loved sharing her knowledge and collaborating with others – something she finds rewarding.Creative and flexible, she enjoys the changing nature of her work; she’s learned to be flexible. Like many, Jen honed her marketing chops across multiple industries within Fortune 1000 as well as start-up businesses in the technology software and services fields. She figured out early on that the big, corporat...2023-03-1427 min
Rockstar CMO FMThe TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose EpisodeSomething a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regular on the show and with TCA’s Chief Trouble Maker, Robert Rose in the bar, we have ourselves a TCA takeover!Cathy helps organizations transform how they approach content operations and technology to enable their business strategy and improve performance. She has 20-plus years of global experience and expertise in content strategy, content operations, customer experience, and related technologies. Cathy has led strategic busine...2023-03-111h 01
Uncharted JourneyEpisode 34 - Susan Baier, Reputational ROI WizardSusan Baier helps marketing agencies build ROI and reputation with research. As one of the few, and certainly the best, attitudinal segmentation researchers, she helps clients understand how their customers think and feel in order, which in turn helps them deliver the best possible experiences to their audiences.A far cry from being a nurse – something she aspired to be until she passed out getting her ears pierced, Susan earned an MBA in Entrepreneurship and Marketing from the University of Arizona. Before she and her sister started Audience Audit, she held senior positions in Brand and Category Ma...2023-03-0733 min
The Web Project GuideEpisode 16: Select a Content Management System (w/ Cathy McKnight)Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of “unknown unknowns.” Then, Cathy McKnight, Chief Problem Solver and lead analyst for The Content Advisory, joins us to talk about selecting a content management system — the process for choosing a system, how a CMS selection analyst can help keep vendors honest, and what to do if you’re selecting on your own. The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from cont...2023-02-2137 min
Uncharted JourneyEpisode 33 - Lacrecia Cade, Transformative LeaderLacrecia Cade has had an impactful and exciting career that has been as varied as it has been interesting. Like a puzzle, she has purposefully pieced together a career - starting as a lawyer, moving into entrepreneurship, becoming a marketing executive, and ultimately becoming President and CEO – where she is today. Strategic and not one to take no for an answer when she's looking for a yes, she's been a positively disruptive force throughout her unconventional journey.Lacrecia leans into seeking challenges. From her early grade school days, she knew if she wanted to succeed, sh...2023-02-2140 min
Uncharted JourneyEpisode 32 – Kate O’Neill, Tech HumanistWith her signature strategic optimism, Kate O’Neill is helping humanity prepare for an increasingly tech-driven future. She is the founder and CEO of KO Insights, an industry leader, and someone who excels at introducing new successes to companies.Kate has always sought to understand the meaning of music, words, and interactions and how they impact our day-to-day lives. A self-professed language nerd, she speaks multiple languages and plays multiple (12!) instruments. Encouraged by her family, her mom set an example of what hard work and determination can accomplish and always encouraged her curiosity.Adaptable and al...2023-02-1544 min
Uncharted JourneyEpisode 31 - Lisa Buyer, Disrupting PR MavenLisa Buyer is a leader. Always one to be on point and often ahead of the curve, she is a bright light that shines on female leadership advocacy as the founder of the #FemaleDisruptors movement. She and her team at Female Disruptors spotlight women who are disruptors in their space. She inspires future female disruptors via much-needed advocacy, education, and inspiration via unwavering and committed passion, vision, focus, compassion, and determination.Words have held a special place in Lisa’s heart from an early age. An avid reader, she dreamed of being a journalist and was inspired by...2023-02-0735 min
Uncharted JourneyEpisode 30 - Melanie Deziel, Compelling StorytellerMelanie Deziel is the Co-Founder and VP of Marketing at The Convoy and author of the best-selling marketing and business communications books "The Content Fuel Framework: How to Generate Unlimited Story ideas.", and more recently" Prove It: Exactly How Modern Marketers Earn Trust" She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.A far cry from ice cream sampler, although she does indulge in the frozen dairy delights, just not in a professional manner; Melanie has always loved how words could...2023-01-3133 min
Uncharted JourneyEpisode 29 - Cheryl Sutherland, Mindful OptimistCheryl Sutherland is a Mindfulness Speaker and Founder of PleaseNotes, a for-purpose company of affirmation-filled products.She has spent her career spreading the message of mindset growth and human potential and has worked with companies such as Wonder Women Tech, WeWork, The Women's Leadership Intensive, and Badassery Magazine. In her teens, she had visions of reshaping people physically as a plastic surgeon; she now helps others reshape their frame of mind and commitment to themselves.Cheryl describes her career a 'Either a great story or a dumpster fire – it depends on the perspective". Be...2023-01-2433 min
Uncharted JourneyEpisode 28 - Kristina Halvorson, Curious StrategistKristina Halvorsen is a widely recognized leader in content strategy and UX. She is the owner of Brain Traffic, a content strategy consultancy; the author of Content Strategy for the Web; the host of The Content Strategy Podcast; and the founder of the popular Confab and Button conferences. She’s come a long way since dreaming of being Marsha Brady as a pre-teen.Curious by nature, Kristina is driven by the constant craving to meet interesting people, learn new things, and take on challenges. Curiosity, supported by her resilience, has helped her run her own successful business an...2023-01-1733 min
Uncharted JourneyEpisode 27 - Karla Santi, Creative Visionary Karla Santi is a change-maker and creative visionary. An early entrepreneur, she's accomplished on many fronts, including being an advocate for women in tech for her entire career – often speaking locally and nationally to encourage young women to pursue careers in STEM. As Blend Interactive's CEO and visionary, she uses her strong creative drive to foster a company culture and environment where people want and love to work. She sets an excellent example for her kids, team, and others in the community and nation.Karla grew up in an artistic environment – from art and sewing at home to a...2023-01-0339 min
Uncharted JourneyEpisode 26 - Gini Dietrich, Queen of SpinGini Dietrich is the queen of spin … from founding a thriving PR agency, writing and hosting her Spin Sucks book and podcast, or when she is on her Peloton, which she's on … a lot, she knows what she wants and goes for it. Her marketing and PR street cred are well earned as the creator of the PESO (Paid, Earned, Shared, Owned) marketing segmenting model and certification program, which millions of global marketers leverage to meet their company goals. Early on, she set her sights on climbing the corporate ladder in a big law firm. But her firs...2022-12-0732 min
Uncharted JourneyEpisode 25 - Leslie Ehm, Swagger QueenLeslie Ehm knows a thing or two about swagger. A former TV host, singer, Chief Firestarter, and advertising Creative Director turned training guru, boxer, swagger coach, and speaker, she has 20 years of heart-and-soul fueled experience in people development, authenticity, leadership, and communication. Her super-power – transforming corporate culture, exploding employee engagement, all the while releasing exponential human potential.Born into a family of high-achieving women, she credits her mother for not being afraid to bring high energy and her rebellious spirit to all she does. Her inner marketing creative surfaced early when she dreamed of being the one to...2022-11-2942 min
Uncharted JourneyEpisode 24 - Gina Balarin, People EmpowererGina Balarin discovered that she has a unique way of looking at things, so maybe a 9-5 job wasn't for her. Whether it was learning to read ahead of many of her peers and deciding at an early age that her intellectual drive was more potent than her desire to dance, she's always considered herself somewhat of a trailblazer. Also, growing up in Apartheid South Africa, she understood how words could impact how people interacted with each other and how they felt about themselves. That drew her to hanging out her shingle and setting her sights on helping marketers...2022-11-2236 min
StrategyCastEpisode 429: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnightHot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-11-1530 min
Uncharted JourneyEpisode 23 - Courtney Austermehle, Crystal Clear CommunicatorCourtney Austermehle is the newly minted CMO of Constructor and a data-driven communications badass. A Philly native, she now calls Boston home, where she lives with her 13-year-old dog Roscoe. Courtney is no stranger to the tech space, having served previously as VP of marketing revenue and bd for Salsify, where she was instrumental in scaling the company’s marketing team from five to forty employees, all while increasing revenue to $100M+ and reaching a valuation above $2B. Clearly, she’s very good at her job.Always audience-focused, from her early days of wanting to be a spor...2022-11-1534 min
Uncharted JourneyEpisode 22 - Dia Bondi, Communications CatalystDia Bondi helps high-reaching professionals speak powerfully to advance their goals. She has worked with CEOs, innovators, and ambitious professionals and led workshops at corporations, including Quartz, Salesforce, Google's X.team, and Dropbox. She also helped Rio secure the 2016 Summer Olympics and has spoken at influential global events. After attending auctioneering school for fun, she translated the techniques she learned into a program that prepares women to ask for more and leave nothing on the table, called Ask Like an Auctioneer. That project produced a mission- to put more money- and decision-making power in the hands of women so...2022-11-0830 min
Uncharted JourneyEpisode 21 - Megan Gilhooly, Turn Around StrategistMegan Gilhooly is driving a new customer experience for self-help and content strategy at Reltio. She makes it her mission throughout her career to change how organizations think about product content. Her superpower - turning dysfunctional communications teams into highly efficient content producers.With visions of overcoming her shyness, which she absolutely has – and traveling the world as an inspirational speaker, she landed in journalism to share her voice. Yet after living through while reporting on the devastating flood and fire that hit her hometown of Grand Forks, ND, she realized that journalism wasn’t going to lead...2022-11-0135 min
Uncharted JourneyEpisode 20 - Melissa Bouma, Driven Dot ConnectorMelissa Bouma has more than 20 years of agency success under her belt. As a servant-leadership-focused female executive, she leverages lessons learned during her early days in retail and pioneering SEO in her day-to-day leadership role as the four-decades established award-winning agency’s first female CEO. Her passion - connecting the dots, whether they be information to knowledge or people to teams.Like many, she had other aspirations (fashion) as a young woman growing up in LA. Her dad’s sage advice to get a business degree, a recognition that she is a left-brainer, and her stint in post...2022-10-1839 min
Uncharted JourneyEpisode 19 - Kate Bradley Chernis, Rock Star PioneerKate Bradly Chernis is the founder and CEO of Lately. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.Growing up, Kate didn't have the aspiration of being any one thing, but more so liked to try new things to find something she wanted to do. Encouraged to explore, her aunt Jonette has always been there for her as a role model and inspiration. She set the example that even after the unfathomable tragedy of losing her family in a fire, she persevered; she stayed...2022-10-1140 min
Uncharted JourneyEpisode 18 - Amy Woods, Team Builder Amy Woods is an expert in content repurposing and the CEO and Founder of Content 10x – a niche creative agency and the first content repurposing agency in the world. And while it's a giant leap from her early aspirations of being a detective, that same analytic mindset and deep curiosity have helped her achieve so much, so quickly. She chalks her confidence up to what her dad instilled in her; he always encouraged her to keep an open mind and work hard.Those traits served her well in her 13 years with Accenture as a management consultant. It wa...2022-10-0437 min
Uncharted JourneyEpisode 17 - Katelyn Sorensen, Voracious VolunteerKatelyn Sorensen is the President of B2B Social and serves as Chief Executive Officer for both Loomly and Sendible. She brings in-house and agency sales, marketing, social media, and more expertise to these current roles. She has recently become an expert in remote leadership, managing diverse teams across multiple continents from her residence in London. Curious with a passion for solving problems, she loves trying new and interesting cuisines and pushes herself by setting and busting goals for her work and personal life.2022-09-2027 min
Uncharted JourneyEpisode 16 - Danielle Diliberti, Tenacious LeaderDanielle Diliberti has a laser focus on process and efficiency, which has played well in her role as Sommsation's Chief Executive Officer. She is also a Senior Director at the diversified holding company Eldridge, with a strategic focus on technology-first business development and ongoing investments. She also serves as Chief Technology Officer at portfolio company The St. James. So many hats! Never afraid to roll up her sleeves and get her hands dirty, she leads by digging into the minutia of the technology and processes that will support and drive the organization's success. 2022-09-1329 min
Uncharted JourneyEpisode 15 - Sonja Keerl, Industry FirestarterSonja Keerl is a MACH Alliance co-founder and industry Firestarter, challenging the status quo of the enterprise software industry in every role she’s had. A fierce believer in forward-thinking and taking chances, Constructor.io is the most recent benefactor to her grit and commitment. As the organization’s Vice President, Product Marketing, Sonja brings two decades of digital industry experience in the areas of marketing, business development, and services. Previously she worked for digital experience vendors Contentstack, Bloomreach, and SDL. She is a mother of three very active kids, is based near Amsterdam, and loves adventure, travel, and grea...2022-09-0635 min
Uncharted JourneyEpisode 14 - Lori Jones, Marketing MavenA 30-year marketing industry veteran, Lori Jones is as known for her keen business and fashion sense as she is as a marketing integration guru. Experienced across multiple adjacent disciplines such as marketing, advertising, PR, and digital and social programming, she truly shines in bringing each of those areas together. Bold in her beliefs, she doesn’t subscribe to the “business as usual” type of thinking but rather lives and works by the notion of “business as [un]usual” delivering results by outthinking our clients’ competitors within asset-intensive industries. Aside from her role as Mom to four, she is also Preside...2022-08-3035 min
Uncharted JourneyEpisode 13 - Susan Hunter, HR Industry Change MakerSusan Hunter is an HR consultant and diversity, equity, and inclusion strategist. An avid reader and an incurable chocolate lover – not necessarily in that order. Her commitment to causes she believes in helped her flourish with firms like Aon Hewitt and Willis Towers Watson. She now applies that passion for fueling her own personal, professional, and financial freedom working with clients to solve their problems and making HR accessible and easy. 2022-08-2332 min
Uncharted JourneyEpisode 12 - Cori Caldwell, Work-life Coach CiceroneCori Caldwell had a successful 20-plus-year relationship with Silicon Valley companies like VMWare, Symantec, and Cisco before a series of life-changing events brought her marketing and communications career to a crossroads. Taking stock in all facets of her life – work, social, and health – she chose the path less traveled and embarked on a new adventure. Leveraging what she knew and had learned from working her high-pressure tech-gigs, she turned those lessons into a passion career as a work-life coach to help others find and follow their best lives.2022-08-1630 min
Uncharted JourneyEpisode 11 - Michelle Andersen, PR PioneerMichelle Andersen’s career has spanned more than 20 years as a marketing communications professional, and she’s just getting revved up. Her work and career have been led by her passions, almost always involving music and technology. Starting as a music publicist, working with Lawrence Welk-owned Vanguard Records, she evolved her career through working with consumer technology brands and filling her soul with philanthropies, including the National Abortion Rights Action League and Planned Parenthood. Most recently, Michelle joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president and is excited to bring her go-for-it approach to l...2022-08-0929 min
Uncharted JourneyEpisode 10 - Amy Budd, Cross-functional MarketerAmy Budd is a global marketing leader with 20-plus years of experience leading high-performance teams in technology companies. A firm believer that success comes from a blend of serendipity, courage, and skill, she recognizes her good fortune in having had leaders who were willing to take a chance on her early in her career. Her current gig with Qlik as the Vice President of Field & Partner Marketing has brought together her training and experience in corporate marketing, field marketing, and events planning. 2022-08-0224 min
Uncharted JourneyEpisode 9 - Anjali Yakkundi, Tech Industry SavantOne of the most insightful people in the tech industry, Anjali Yukkandi leads the global product marketing efforts Movable Ink as its Vice President of Product Marketing. Starting off in the tech industry as an industry analyst with Forrester Research, she has been featured in The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times covering a range of topics from customer experience to dam to lessons learned from being a working mom.2022-07-2632 min
Uncharted JourneyEpisode 8 - Jessica Bergmann, Shrewd Risk TakerA self-proclaimed Germanized American, Jessica Bergmann embraces life with a “do no harm, take no shit” attitude. Whether leading a team of content experts at Salesforce or thinking about how to revolutionize the shoe industry, she understands the role balance plays in long-term success. Her journey has taken her from Kansas City to Germany to San Francisco. An adventurer and list-making enthusiast, listen to this episode to hear how taking chances that are fueled by a long-game vision can lead to fulfilling lifelong dreams.2022-07-1928 min
Uncharted JourneyEpisode 7 - Caroline Kay, Evolutionary CoachCaroline Kay is an entrepreneur, business and success coach, growth consultant, and fellow podcaster. She has a knack for sales, the gift of gab, and the power to persuade and you don’t even realize it, which is what makes her such an in-demand coach. She has a passion for creativity and helping people and has evolved her passion for art and teaching to create a unique space where she gets to meet really interesting people, work with fantastic companies, and continue her own adventures in learning.2022-07-1231 min
Rockstar CMO FMThe Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail EpisodeThis week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven things to consider in building a bedrock for long-term digital success, based on a presentation Cathy gave at the recent Content Tech event.Ian’s guest is James Scherer, VP of Growth at content marketing agency Codeless. As you’ll hear he has been a writer, editor, and inbound marketer since 2013, and loves to see brands grow through content. They chat about his role as...2022-07-091h 11
Uncharted JourneyEpisode 6 - Stephanie Stahl, Experience ExpertAs the GM of Informa's The Content Marketing Institute, Stephanie Stahl leads the brand’s event and digital operations – and gets to work with the best team on the planet! From dreaming of being an editor to doing just that and so much more, Stephanie understands that content is the critical component to delivering experiences and connecting with audiences. 2022-07-0530 min
Uncharted JourneyEpisode 5 - Loni Stark, Renaissance Product MarketerA renaissance product marketer, Loni Stark is the vice president of strategy and product at Adobe. In her role, she leads teams supporting the global product strategy, product management, and marketing for Adobe Experience Manager and Adobe Commerce. In her spare time, Loni enjoys the very analog activity of applying paint to canvas. A fellow Canadian, Loni received a Bachelor of Arts & Science in Computer Science from McMaster University, Ontario, Canada. Additionally, Loni received her Master of Science in Management Science & Engineering from Stanford University. She is a frequent industry speaker and author on the impact of digital on...2022-06-2934 min
Uncharted JourneyEpisode 4 - Neha Sampat, Eternal EntrepreneurNeha Sampat was born an entrepreneur. She founded her first start-up at 12 with her love of music and NKOTB and hasn’t looked back. Since then, she has added the titles of venture capitalist, CEO, sommelier, and industry leader to her handles.Today she spends most of her time as CEO of Contentstack, an industry-leading headless content management system. A recognized industry leader, Neha leverages her platform to raise others as a proponent of equity and diversity, the democratization of technology, and as an advocate for women in leadership.She has accomplished so much and sh...2022-06-2126 min
Uncharted JourneyEpisode 3 - Carla Johnson, Innovation EvangelistCarla Johnson is a force to be reckoned with. She’s a leading innovation architect, author of 10 books, train station historian, and an in-demand speaker, world traveler, and worthy scooter race opponent. Day-to-day Carla Johnson helps organizations design and build the ideal architecture to accelerate innovation, engagement, and growth.With both city-street cred and farm grit, Carla lives to learn. She firmly believes that to succeed; you have to keep trying new things and keep at it until you grow or learn the lesson the attempt was there to teach you. Her self-directed journey had her following a...2022-06-1429 min
Uncharted JourneyEpisode 2 - Nicola Kastner, Event Strategist ExtraordinaireNicola is the founder of The Event Strategist, a boutique consultancy firm offering up a medley of event strategy advisory services. Definitely a trailblazer in her industry, she has led event related programs and teams from both the brand and agency sides of the business.From her early industry years working in customer support for a large downtown Toronto hotel, to building amazing client programs for companies like Maritz, CWT, and Pareto, to ultimately leading the global events team and designing event strategies for SAP as its Global Vice President of Event Marketing Strategy.An...2022-06-0725 min
Uncharted JourneyEpisode 3 - Drops June 14, 2022Trailer - full episode available Tuesday, June 14, 2022As the world’s leading Innovation Architect, Carla Johnson helps organizations design and build the ideal architecture to accelerate innovation, engagement, and growth. Through her proven frameworks and creative approaches, she equips leaders and employees to remodel their approaches in order to boost speed, reduce risk, and enjoy more predictable outcomes.2022-06-0700 min
Uncharted JourneyEpisode 2 - Nicola Kastner, Event Strategist ExtraordinaireNicola is the founder of The Event Strategist, a boutique consultancy firm offering up a medley of event strategy advisory services. Definitely a trailblazer in her industry, she has led event related programs and teams from both the brand and agency sides of the business.From her early industry years working in customer support for a large downtown Toronto hotel, to building amazing client programs for companies like Maritz, CWT, and Pareto, to ultimately leading the global events team and designing event strategies for SAP as its Global Vice President of Event Marketing Strategy.An...2022-06-0725 min
Uncharted JourneyEpisode 1 - Meg Walsh, Content GuruMeg is a self-proclaimed content nerd and amateur photographer, fifth of six kids – so she’s scrappy and willing to fight for what she wants. She is passionate about the how of content and driven to help teams and organizations recognize content as a critical business asset rather than the afterthought it often becomes.She has reported up through many different teams in both small not for profits and large enterprises and has worked for the marketing, digital, and technology parts of organizations giving her a really unique view of content and how it can be best stor...2022-05-3125 min
Rockstar CMO FMThe 4th Fin' Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail EpisodeThis week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey.Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, cus...2022-03-191h 12
Rockstar CMO FM#46 The Hacking Growth with Jeff, Cathy McKnight and Robert's Cocktail EpisodeIn this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall. This week’s interview guest is Cathy Mcknight, VP of Strategy and Consulting, and Ch...2021-01-231h 04
Content MattersTalking Content: Management, Marketing & Operations with Cathy McKnightCathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain about everything from building the right ecosystem for content, what technology is required to build the right foundation to support content successfully, to the critical role content operations plays in building great content-driven experiences.2019-03-1730 min