Shows
The Snoball EffectRand Fishkin: After Dark Marketing Challenges [AFTER DARK]Send us a textWatch on YouTube for full experience!This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.Learn About Snoball:Schedule DemoWebsiteMarketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund. In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise in...2025-03-131h 08
The Snoball EffectIs Google Evil?: Two Marketers, One Winner [AFTER DARK]Send us a textIs #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Effect.Get in Touch:- Website- Podcast- Schedule a Demo of Snoball Overview:In this episode of The Snoball Effect, host Todd Jensen challenges marketing enthusiasts Chad Zollinger and Christian Jones to a series of fast-paced contests to...2024-11-1440 min
The Snoball EffectMulti-Channel Outreach Strategies in Modern Marketing w/ Ruben Ugarte [PLAYBOOK]Send us a textIn this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, consent-driven approach. Ruben highlights that today's marketing demands a sophisticated outreach strategy, including phone calls, text messages, emails, and even video content, often facilitated by AI and chatbots.This shift toward omni-channel outreach allows companies to reach potential customers through their preferred platforms...2024-10-3128 min