Shows
The E-Comm ShowSocial Commerce Secrets: Inside Saalt’s TikTok Shop Strategy for $10M+ Growth | EP. #206Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce.In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop.Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty.What You’ll Learn:How Saalt turns TikTok lives into real conversionsScaling sustainable eCommerce through omnichannel growthThe AI + S...
2025-10-2224 min
Minds of EcommerceInside Saalt's Playbook for High-Converting TikTok LIVE Sessions With Cherie HoegerCherie Hoeger is the Co-Founder and CEO of Saalt, a woman-owned period care brand known for its sustainable, reusable cups, discs, and leakproof underwear. With expertise in leveraging education-driven customer engagement and innovative sales channels, Cherie has led the company to become the #1 period care brand on TikTok Shop. Before Saalt, she worked as a technical writer for over a decade and launched multiple ecommerce ventures. As a social entrepreneur, she has steered Saalt's mission to donate tens of thousands of cups and underwear globally to fight period poverty. In this episode… Turning prospects into buy...
2025-10-0120 min
Roots+Rebirth™ with Terri Broussard WilliamsDivinely Led, Globally Known: How Saalt CEO Cherie Hoeger Built an 8 Figure BrandIn this powerful episode of Roots + Rebirth, Terri sits down with Cherie Hager, CEO and co-founder of Saalt, a certified B Corp on a mission to make reusable period care mainstream—and restore dignity to people around the globe. From a chance blog post and Facebook message to a global impact in over 50 countries, Cherie shares the soul-shifting story of how one YES can change everything. Together, they explore: The story behind Saalt's founding Period poverty and menstrual equity in rural Uganda How faith and family fuel Cherie's leadership...
2025-09-1632 min
Femtech Health PodcastBreaking the Cycle: How Reusable Products Are Transforming Menstrual Care and Ending Period PovertyIn this episode, Cherie Hoeger (CEO & co-founder of Saalt) breaks down the “reusable revolution” in period care—menstrual cups, discs, and patented leak-proof underwear—and shows how a B-Corp can combine product innovation with a global mission to end period poverty. You’ll hear practical how-tos, pelvic-floor tips, and a candid look at building a fast-growing fem-tech brand while raising six kids.Timestamps00:00 – 01:00 | Why disposable pads can’t solve period poverty01:00 – 04:00 | Meet Cherie & Saalt’s reusable mission04:00 – 08:30 | From “diaper-feel” to patented thin-dry underwear08:30 – 17:30 | Live demo: folding, inserting & removing cups vs. discs17:30 – 21:00 | Pelvic-floor support, prolap...
2025-07-0147 min
The Rainmaker Family Show | Build Your Family Business213. Built to Empower: How Cherie Hoeger Is Disrupting Period Care with PurposeHey Rainmakers! It's Chelsey and Stephen here—and if you've ever dreamed about launching a product that changes lives and makes a global impact, you're going to love this episode. We sat down with Cherie Hoeger, founder of Saalt, a game-changing period care company that's shaking up the industry with sustainable, empowering products—and purpose at the core. Cherie shares how a simple conversation with a family member in Venezuela opened her eyes to the global crisis of period poverty—and inspired her to take action. Her passion led her to launch Saalt, a B Corp that's now fo...
2025-04-2535 min
Ever Onward PodcastEmpowering Women, Changing Lives: Cherie Hoeger’s Mission with Saalt | Ever Onward - Ep. 56Join us for an inspiring conversation with Cherie Hoeger, the visionary Co-Founder and CEO of Saalt, a women-owned B Corp redefining period care with reusable, sustainable products like menstrual cups and period underwear. From her life-changing experience in Venezuela to leading Saalt’s social impact mission, Cherie shares the remarkable journey of building a brand that combines profitability with purpose.Since its launch in 2018, Saalt has donated over 100,000 reusable period products to underprivileged women and girls in over 50 countries, helping to break the cycle of period poverty. Cherie’s in...
2025-01-0638 min
Idaho MattersToxic metals in tampons spur women to rethink their period care Saalt Menstrual Cup & Saalt Period Underwear(Ampersand Studios / Saalt )When it comes to period products, tampons are one of the most popular, being used by up to 80% of women here in the United States. Which should mean their safe, right? Following a recent study, the answer may be no.According to researchers, toxic metals, including lead and arsenic, have been found in 14 major brands of tampons. As a result, many women are making the switch to menstrual cups, a shift that Saalt, a local business specializing in reusable period products, has seen firsthand....
2024-08-2914 min
We Run on EOSEmbodying Purpose: How Defining Accountability Drove Growth and Social Impact | Cherie Hoeger and Nathen FoxCherie Hoeger, CEO and co-founder of Saalt, shares her incredible mission to address period poverty worldwide by building a purpose-driven business.
2024-08-0736 min
Female Startup ClubGEMS: Finding Your First 1000 True Fans with Saalt founder Cherie HoegerHello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, the founder of period-positive brand Saalt walks us through the process of proving out your concept and validating your idea in the early stage of building your business; in this case also as a B-Corp business. A must-listen!Links we chat about:Saalt WebsiteCherie In...
2024-06-1303 min
The Happi PodcastThe Happi Podcast: Sadie and Abby Bowler, Sadie B Hair CareSadie and Abby Bowler, Gen Z-aged sisters and founders of hair and personal care brand Sadie B, have respect for the middle-age male CEOs running beauty and personal care brands. But for their brand, authenticity means being made by the girls for the girls.Sadie B launched in 2022 and in 18 months landed on the shelves of Target, thanks in part, to Cherie Hoeger, founder of Saalt period care, who helped the Bowlers find a broker at the retailer.Sadie B has four core collections—the Go-Getter, Athlete, Adventurer and Creator. Each consists of a shampoo, co...
2024-04-2920 min
The Kara Goldin Show509 Cherie Hoeger: Co-Founder & CEO of SaaltIn this episode, Cherie Hoeger, Co-Founder and CEO of Saalt, shares the story of how Saalt is revolutionizing the feminine hygiene industry with sustainable and high-quality menstrual care products. Saalt's mission is to provide a healthier, more sustainable alternative to traditional period products and empower women worldwide through education and accessibility. Cherie discusses the challenges of building a brand in a taboo industry and the importance of sustainability and social impact. She also shares impactful customer testimonials and offers advice for founders, emphasizing the need to follow your dreams, build a strong brand, and do things differently. So much...
2024-03-1132 min
Glam & Grow - Beauty Business PodcastSaalt, A Reusable Revolution with Founder Cherie HoegerCherie’s vision is universal access to cleaner, sustainable period care, and she is helping to create a world in which that is possible. A fierce advocate for blending for-profit and nonprofit models, she embraces the B Corp standard as the future of corporate responsibility. Saalt, a certified B Corp and women’s period care brand, allocates 2% of revenue to donate improved period care, impacting areas of the world in greatest need. Since its 2018 launch, Saalt has donated 60,000+ period cups and underwear across 50 countries, empowering underprivileged women and girls to confidently manage their periods, stay in school, and break the...
2024-02-1956 min
The Dream Lab SeriesMission driven business with Cherie CEO & Founder of SaaltAudrey & Sabrina talk to Cherie Hoeger about the incredible journey to the creation of Saalt.
Cherie is the Co-founder & CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. An entrepreneur and philanthropist, Cherie champions the intersection of for-profit and nonprofit models through social enterprise and leads Saalt's social impact mission to end period poverty. Since their launch in 2018, Saalt has donated over 90,000 period cups and underwear to underprivileged women and girls in 50 countries as part of their 2% give-back program. Before starting Saalt...
2024-02-0641 min
The Well Drop37. RECAP: Period Wellness with Saalt's Cherie HoegerPodcast hosts Amber Berger and Dina reflect on their transformative conversation with Cherie Hoeger of Saalt, a period wellness company. They uncover the empowering aspects of period care and sustainable choices. Amber and Dina discuss the significance of period underwear, highlighting its effectiveness as a first option for girls when they start menstruating. The conversation touches on the importance of knowing the ingredients in underwear and the recent awareness about the toxicity of Per- and Polyfluoroalkyl Substances (PFAS). The episode sheds light on the impact of tampons on the pH of the vagina, encouraging women to consider alternative options...
2024-01-1109 minThe Well Drop36. The Next Era of Period Wellness with Saalt's Cherie HoegerThe world of sustainable period care has been evolving, driven by a growing awareness of environmental issues, health concerns related to traditional products, and a desire for more eco-friendly alternatives.Cherie Hoeger, co-founder and CEO of Saalt, a company aiming to modernize sustainable period care by creating creating reusable products to replace disposable pads and tampons. Cherie emphasizes the social impact mission of ending period poverty and addresses the health and environmental concerns associated with traditional menstrual products. Cherie emphasizes the advantages of reusable options, including the extended lifespan of up to 40 years, and highlights the health...
2024-01-0840 min
Beyond Better with Stacy Ennis116. How ending period poverty can change the world, with Cherie Hoeger of SaaltCherie is the cofounder and CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. You may have seen Saalt on the shelves at Target or other major retailers, but you might not know the mission behind the company.
Period poverty keeps underprivileged women and girls out of school and other activities that would further their economic success and participation in broader society. Saalt is looking to change that. Since their launch in 2018, Saalt has donated over 70,000 period cups and underwear to underprivileged women and girls...
2023-11-2939 min
The Deep Dive with Jessica St. Clair and June Diane RaphaelWon't You Be My Neighbor? with Cherie HoegerThis week, June gets sucked into a platinum tanning membership and Jess transforms her garage into a Chuck E. Cheese. The girls make an impassioned public service announcement about their shared hatred of meal planning and celebrate their love of neighbors! Then, June and Jess chat with the CEO of Saalt Cherie Hoeger about solving period poverty by making reusable products accessible. She tells us about her life-changing Saalt menstrual cup and how it can make you forget you even have your period! And remember Deep Divers, you have everything you need within yourself (but if you don’t, as...
2023-10-111h 05
El podcast de June Uribarren JiménezWon't You Be My Neighbor? with Cherie HoegerThis week, June gets sucked into a platinum tanning membership and Jess transforms her garage into a Chuck E. Cheese. The girls make an impassioned public service announcement about their shared hatred of meal planning and celebrate their love of neighbors! Then, June and Jess chat with the CEO of Saalt Cherie Hoeger about solving period poverty by making reusable products accessible. She tells us about her life-changing Saalt menstrual cup and how it can make you forget you even have your period! And remember Deep Divers, you have everything you need within yourself (but if you don’t, ask yo...
2023-10-111h 05
Something BusinessyPeriods, Planet, and Purpose: A Conversation with Saalt’s Founder, Cherie HoegerThis startup story is one you won't want to miss. When Cherie Hoeger saw the need for something that would make huge impact for both people and the earth, she knew she had to get to work. The Saalt story and brand is one that we're so excited to share on the podcast. Cozy up and let's talk about periods, planet, purpose, and of course... Something Businessy. Frannie asks Cherie all of her bleeding questions about how she got the gusto to make this company come to fruition. Follow Saalt on Instagram @saaltcoBrand Persona...
2023-08-2244 min
Female Startup ClubFave Hits: 6 Quick Questions with Cherie Hoeger, Founder of Saalt (Part 2)Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. The lightbulb moment came to Cherie after a phone call with her aun...
2022-10-2507 min
Female Startup ClubFave Hits: Using a focus group of 1000 target customers to build your business and change the world, with Saalt’s Cherie Hoeger (Part 1)Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. The lightbulb moment came to Cherie after a phone call with her aun...
2022-10-2435 min
Female Startup Club7 women pioneers changing the future of feminine health, and what we can learn from themHi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m recording this from my little hotel room in sunny New York city and I’m feeling so grateful to be in this beautiful city. Today, I want to dive into a topic that I know is going to be relevant for every single one of you listening in. And that’s the topic of female health. Women have been underserved by the healthcare industry for a really damn long time. But now finally, with more women in STEM...
2022-06-1713 min
B.A.D. Moms in BusinessEpisode 066: Replay: Menstrual Cups and Period PovertyWeek 1 of Danielle’s maternity leave, and boy do we have an episode for you. If you’ve been with us since the beginning then you know how much we love SAALT and their mission to end period poverty. We sat down with the CEO and founder of SAALT, Cherie Hoeger, and got to speak to her about how and why the company was started, and learn more about their mission. Also, support this wonderful company if you’re a person with a period - you won’t regret it! www.saalt.com
Welcome to B.A.D. Moms...
2022-02-2445 min
Period StoryCherie Hoeger: Use Your Business As A Force For GoodI’m so pleased to share my conversation with Cherie Hoeger. Cherie is the co-founder and CEO of Saalt, a women-owned period care company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their fourth year in busines...
2022-02-1634 min
LadyGangLG QUICKIE: International LADYGANG DayIt’s the day before International LadyGang Day and the ladies are celebrating six years and the amazing community by giving back. They’re joined by Cherie Hoeger, the CEO and Co-founder of Saalt Sustainable Period Co to discuss how their donation process is helping to eliminate “period poverty” across the world.
Check out our amazing sponsors!!!
Daily Harvest: Go to DailyHarvest.com/lady to get up to $40 off your first box!
BetterHelp: Get 10% off your first month of online therapy at BetterHelp.com/ladygang
Bro...
2021-12-0934 min
Whiskey and LemonEpisode 37: Saalt | Talking Period CareCo-Founder of Saalt, Cherie Hoeger, talks about her drive to start a period care brand; and she is answering all of your questions on using a menstrual cup! Cherie talks to us about period care in poverty-stricken areas and how we as consumers can contribute to bridging the gap. Tune in to find out how menstrual cups provide a happier, more confident, cleaner, easier, and cost-efficient experience. Learn how to find the right size and firmness for your body, the tips & tricks to using a menstrual cup, and let’s clear up some common myths about using them!
2021-08-2554 min
Female Startup ClubHow to create a meaningful product launch with a focus group of 1000 target customers, with Saalt’s Cherie HoegerJoining me on today’s episode is Cherie Hoeger, Founder of Saalt.Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countr...
2021-03-1841 min
B.A.D. Moms in BusinessEpisode 022: Pass the SaaltEpisode 022: Pass the Saalt
What an absolute honor to have on our show today Cherie Hoeger, the Co-founder and CEO of Saalt! Saalt makes period care products that are sustainably sourced and comfortable to wear during an often uncomfortable time of the month!
We discussed in Episode 9 our love for this product, and we were so thrilled to get to have a sit down conversation with Cherie and find out Saalt’s origin story, how they are impacting women’s education and period poverty around the globe, and so much more.
Welcome to B.A...
2021-03-0445 min
Hustle Like A Mother PodcastThe Global Success Story of Saalt Co with Cherie HoegerHustle Like A Mother podcast is hosted by Taylor Mobley - a blogger & business coach for mama entrepreneurs. Listen in on the conversations she has with other successful mothers-in-business while they chat growing your business, balancing motherhood, and maintaining healthy mental mindsets through it all. Walk away feeling more prepared than ever before to elevate your business, chase your passions and raise your babies. Today's episode is led by Cherie as she takes us through the founding of Saalt, a company aiming to modernize reusable period care. We discuss where she was in her motherhood journey and h...
2021-02-2436 min
HerHustle#015 Cherie Hoeger, Founder of SaaltCheck out @herhustle.podcast on insta for this episode's chapter notes!Cherie Hoeger is the Founder and CEO of Saalt (www.saaltco.com | @saaltco), a certified B-Corp company that creates medical-grade, sustainable menstrual cups. Did you know that 1 menstruator uses over 11,000 disposables in their life? That it takes tampons longer to degrade than the life span of the person who wears them? Cherie's life mission is to make period care sustainable and convenient for the modern user, as well as provide health education to girls and women in developing nations. This episode touches upon how Saalt's brand...
2020-09-0436 min
Moms Who BuildCherie Hoeger - Saalt (Episode #010)Cherie Hoeger — Modernizing Reusable Period Care, Menstruation Education, Changing Stigmas, Believing the Mission, Building Pro-Family Workplaces, and More (#010) “And so we realized that there was so much power that one period cup could have to literally keep girls in school, break cycles of poverty, help their confidence, help them become young women and mothers who could provide for their families.” — Cherie HoegerCherie Hoeger (@cherie.hoeger) is the CEO & co-founder of Saalt (@saaltco), a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner...
2020-09-021h 01
That Hits Home027 - Amber Fawson - A Happy Period is When a Social Mission is Conjoined with a Highly Praised ProductLadies,Imagine there was a (one time $20) solution for all the of reasons that make you hate having your period?! Just to name a few: strings, forgetting extras, the discomfort of it falling out midday, the toxicity, the monthly costs, as well as the environmental impact. I've got the golden ticket!Amber Fawson and her co-founder of Saalt Co., Cherie Hoeger, are on a mission to change the world for women. This episode goes into the depths of what is actually going on in the world regarding the disconnect between periods, education and a lack...
2019-10-101h 09