Shows
Music Business Breakthrough: Amplify Every Release617: Nervous System Regulation for MusiciansIn this season finale, we dive deep into a crucial topic for musicians: nervous system regulation. Understanding how to master this skill can be transformative for your career and personal well-being.
Episode Highlights:
What is nervous system regulation?
How dysregulation manifests in two ways:
Hypoactivation: Wanting to shut down, hide, or feeling depressed.
Hyperactivation: Increased heart rate, hypervigilance, perfectionism, and anxiety.
The stories and fears that affect musicians:
Fear of being seen.
Worry about not being good enough.
Fear of rejection or criticism.
The disconnect between mind and body:
Even if you know...2024-12-0910 minMusic Business Breakthrough: Amplify Every Release613: The 3 Tiers of a Musician's "Productivity"In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career.
Key Highlights:
Rethinking Hustle Culture:
Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act immediately, someone else will, or that opportunities won’t come around again. She explains how this mindset can create a constant sense of urgency, stemming from a lack of trust in o...2024-11-1106 minMusic Business Breakthrough: Amplify Every Release612: Sneak Peek into Cheryl's Income StreamsIn this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlights the importance of financial resilience in the unpredictable music industry.
Key Takeaways:
Licensing Music for TV, Film, and Commercials:
Cheryl explains how she licenses her music for various media, with commercials being her...2024-11-0413 minMusic Business Breakthrough: Amplify Every Release611: New Project, New Artist Profile? (Truth About Branding)New project new artist name? (Deep branding for musicians)
Episode Summary:
In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change.2024-10-2808 minMusic Business Breakthrough: Amplify Every Release610: The Power of House ConcertsEpisode Summary: In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events.
Key Takeaways:
Hous...2024-10-2106 minMusic Business Breakthrough: Amplify Every Release609: The Truth About How Musicians Self-SabotogeUncovering Self-Sabotage: How to Expand Your Life and Stop Getting in Your Own Way
In this episode, we’re diving into a deeply personal topic that affects many musicians: self-sabotage. We'll explore how to overcome the mental and emotional barriers that keep you from growing your music career and achieving your fullest potential.
Key Topics Covered:
Thermometers as an Analogy for Comfort ZonesWe often adjust our internal "thermometers" to maintain what's familiar, even if it's not comfortable. This analogy illustrates how what we've normalized in the past may still dictate our pr...2024-10-1411 minMusic Business Breakthrough: Amplify Every Release608: Turn Social Followers to Email FansSummary:
In this episode of Music Business Breakthrough, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience.
Key Takeaways:
Why Email Over Social Media: While social media is a “one-to-many” platform, email feels more personal, leadin...2024-10-0707 minMusic Business Breakthrough: Amplify Every Release607: Overcoming Stage Fright: Healing Performance Anxiety from the Inside OutIn this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it's stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.
What Is Covered:
The root of performance anxiety: Fear of being seen.
How early childhood experiences can manifest as stage fright.
Rewiring your nervous system to feel safe in...2024-09-3009 minMusic Business Breakthrough: Amplify Every Release606: The Art of Pitching: Before, During, & AfterIn this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.
Key Topics:
• Before You Pitch: Set a clear intention for each specific interaction.
• Crafting Your Pitch:
Keep it brief and solve a problem for the recipient.
Focus on bein...2024-09-2314 minMusic Business Breakthrough: Amplify Every Release604: Pro-Level Time Management for MusiciansIn this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career.
Key Takeaways:
Ditch the To-Do List: Cheryl highlights the limitations of to-do lists, which often become overwhelming and lead to a sense...2024-09-1210 minMusic Business Breakthrough: Amplify Every Release603: The Power of The Goal & The DataIn this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting!
Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more followers" fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.
Key Takeaways:
Champagne Wins: Goals should be so specific that you know exactly when to celebrate. Cheryl sh...2024-09-0511 minMusic Business Breakthrough: Amplify Every Release602: Ditch the Default, Discover Your CommitmentIn this episode, Cheryl dives deep into the powerful concept of "Commitment vs. Default." If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners through identifying these default behaviors and replacing them with a commitment that aligns with their true values and goals.
Key Takeaways:
Commitment vs. Default: Understand the difference between your automatic, survival-mode behaviors (your default) and th...2024-08-2915 minMusic Business Breakthrough: Amplify Every Release601: The Musician's Success Cycle (and why every musician needs it!)In this first episode of season six of the Music Business Breakthrough podcast, Cheryl introduces a transformative framework known as the "Musician Success Cycle," designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times.
The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career...2024-08-2311 min
Modern Musician PodcastGoal Setting Strategies, Time Management, and Systemizing Success with Cheryl B. EngelhardtMeet Cheryl B. Engelhardt is a Grammy-nominated artist, composer who writes for commercials, films, meditation programs, and social justice choirs and has been featured in Forbes, Grammy.com, and People. She's performed with Sting, secured dozens of TV placements of her songs, toured globally, and garnered over 1 million Spotify streams in 2023. She’s also a certified trauma-informed coach and leads the popular musician mastermind, Amplify, helping musicians get out of their way and set up systems for success.Cheryl takes us behind the scenes of her journey in the music industry and the pivotal ro...2024-04-2446 min
The Bliss ProjectEpisode 39: Allowing Music To Be a Guiding Force with Grammy Nominated Composer and Artist Cheryl B. EngelhardtThis week on The Bliss Project Podcast, we are thrilled to share with you Episode 39: Allowing Music To Be a Guiding Force with Grammy Nominated Composer and Artist Cheryl B. Engelhardt.
Cheryl is a GRAMMY®-Nominated New Age Composer and Recording Artist. She has been a musician for as long as she can remember. But it wasn't always New Age (or was it???) - she’s made music for commercials, trailers, films, meditation apps, and social justice choirs plus her own four pop records, all before landing inside New Age.
The reason she writes music - usual...2023-02-0152 min
Herizon Music: The PodcastCheryl B. Engelhardt: New Age Artist's Journey To Healing & The GRAMMYsCheryl B. Engelhardt received her first New Age Ambient or Chant Album GRAMMY Award nomination this year for her latest album “The Passenger.” Thea Wood spoke to her about the therapeutic story behind the album, which was written and recorded on a cross-country train trip and produced and mastered by an all-female team.In this episode, Cheryl covers:– How New Age/Ambient music is different than other genres– The challenges of writing/recording an album on a train (with a few good travel tips thrown in!)– The influence that her best friend...2023-01-3152 min
Successful MusiciansEpisode 25: How to Get Nominated for a Grammy with Cheryl B. EngelhardtFor the entire transcript of the interview, please click here.
Our special guest, Cheryl B. Engelhardt, is a GRAMMY®-Nominated New Age Composer and Recording Artist. She and her music have been featured in People, Bazaar, ABCFamily, GrammyAwards, Forbes, Keyboard, Newage and many more.
Her creation “The Passenger” has been nominated for a Grammy for Best New Age, Ambient, or Chant Album.
Cheryl is also a trauma-informed master coach and uses that skill set to mentor other independent musicians in her mastermind called AMPLIFY.
What You’l...2023-01-1825 min
Railway ManiaMusic in Motion (with Cheryl B. Engelhardt)Composer, musician and singer Cheryl B. Engelhardt may be the first person to have created an entire album start-to-finish whilst on a transcontinental railway trip. Travelling from her home in New York to Los Angeles and back, Cheryl used this time to create ‘The Passenger’, a new-age album reflecting her personal experiences.
This episode, we welcome Cheryl onto the show to discuss how the idea came about, the logistics and timing of such a trip, and the creative process of making an album on a moving train.
To hear more from Cheryl and to purchase her music, visit her...2022-07-2234 min
The True Travel PodcastProducing an album on a train, inside the Grammys, and international music tours with Cheryl B EngelhardtCheryl B Engelhardt is a marine biologist turned bestselling New Age artist and composer from New York. She holds the unofficial title of being the first person to make an entire album on a cross-country train in the USA.What started as a cheaper way to travel to the Grammys ended up being a 9-day round trip from New York to LA after the event was cancelled during the pandemic. Cheryl produced her twelve-track album - aptly named The Passenger - whilst winding through the Rocky mountains, past enchanting frozen lakes and herds of wild...2022-05-2542 min
The Trip That Changed MeThe US by Train with Cheryl B. Engelhardt: creating music on a train, becoming a master passenger, and getting emotionally unstuckCheryl B. Engelhardt is a composer and songwriter whose new age, ambient music has been featured in films, ads, tv shows, and on meditation apps like Insight Timer. Cheryl began music lessons as a toddler; since then, her career has taken her all over the world but it’s always been unique places and experiences that inspire her most creative work – experiences like a nine-day, cross country train trip from New York to Los Angeles and back, during which she composed and recorded her new album, The Passenger. With nothing but a laptop and a USB keyboard, Cheryl created twelv...2022-05-1946 min
Make Moves in Music (M3)Cheryl B. Engelhardt: #1 Best-Selling Artist, Film Composer & Musician CoachAll right everyone, this week my guest is Cheryl B. Engelhardt. She's a #1 best-selling artist, film composer, and musician coach. Dozens of film and ad scores, four piano-pop albums, 20 tours, 40+ TV placements... what HASN'T Cheryl accomplished? She also supports musicians in crafting their ideal careers as a consultant and on her site, In The Key Of Success. We cover so many topics including what it takes to build an authentic community as a recording artist, music licensing, and how to set goals and have fun knocking them down!More Cheryl B. Engelhardt:Instagram: @cbemusic2022-02-2230 min
Women of Substance Music Podcast#1292 Music by Donna Cristy, Ed & Carol Nicodemi, Cheryl Hillier, Angelina LaCarrubba, Cheryl B Engelhardt (Choral piece feat. Donzaleigh Abernathy and Wes Felton), Mandy Brooks, Hannah Glavor, Joy Solomon, Liel Bar-Z with Christian Schormann, Shirley MurBuilding Community & Coming Together To get live links to the music we play and resources we offer, visit This show includes the following songs: Donna Cristy - You Are My Brother Ed & Carol Nicodemi - Windows Cheryl Hillier - From The Trickle Comes A Wave Angelina LaCarrubba - Pretend Cheryl B Engelhardt (Choral piece feat. Donzaleigh Abernathy and Wes Felton) - The Listening Mandy Brooks - Common Ground Hannah Glavor - Distant Shores Joy Solomon - Save Each Other Liel Bar-Z with Christian Schormann - Tolerance Shirley Murdock - Someday For Music Biz Resources Visit and Visit our Sponsor Ed & Carol Nicod...2021-10-1849 min
Modern Musician PodcastThe Most Powerful Profit Generating Tool in the Modern Musician Toolkit with Cheryl B. EngelhardtCheryl B. Engelhardt is an award winning songwriter, coach, and founder of In The Key Of Success, and master of the art of pitching, communication, and email.In this episode, Cheryl shares both the latest trends and the most established tools in leveraging your email list to grow and sustain your music career.Some of the lessons you will learn:Keep fans on their toes (the boredom factor is real right now) Write as if to one person (make it intimate)Choose a singular focus per email (and a single call to action) Jo...2021-04-1252 min
The Profitable Musician Show25. Cheryl B. Engelhardt On Building Your Following By Engaging Through An Email ListBehind every social media platform is one important account that is typically overlooked: email. If you can put together a comprehensive email list to regularly send messages and engage with, one can reap a huge following and a handsome monetization. Bree Noble brings back Cheryl B. Engelhardt, this time to share her secrets on connecting with fans in a more intimate way through email. Cheryl explains the best number of people to be included in your list, how frequently you should message them, and how concise or complex your content must be. She also talks about the right attitude...2021-04-0942 min
The Michelle Chalfant Show — Life from the Adult ChairMusic as a Healing Art with Cheryl B. EngelhardtEvery day, our minds are taking in thousands of sights and sounds that can either bring us stress or calm….sometimes without us even knowing it! But what if we could intentionally use tools like sound and music to bring relaxation, presence and calm into our lives? In this episode, I’m chatting with the fascinating Cheryl B. Engelhardt, a New York-based composer who creates beautiful music designed to boost our brain state and promote healing in our lives. After battling panic attacks and transforming her own anxiety using tools like meditation and a gratitude pract...2021-01-0742 min
The Final On VinylCheryl B. Engelhardt Interview With The Final On VinylSend us a textThis was a very interesting conversation with new age artist Cheryl B. Engelhardt. I felt like I could of talked with her for a lot longer! So grateful for her time and insight into her music!Keith "MuzikMan" Hannaleck 2020-09-1828 min
Vibe Talk MusicS3E8 From Artist to Music Business Motivator, sharing calm through music you can meditate to - Cheryl B. EngelhardtVibeQueen gets to know classically trained pianist-turned jingle composer-turned touring rock chick- turned advocate for independent musicians, Cheryl B. Engelhardt as they deep dive into a conversation about her roots as a artist and a coach. Cheryl shares her journey from where she began and the story behind recording the solo-piano/ambient album "Luminary" which hit #1 on Amazon and iTunes New Age charts. The album was designed to combat anxiety and provide energetic peace and focus and is now up for GRAMMY consideration. Besides making music, Cheryl also started her own coaching business meant to help answer the...2020-08-0339 min
Music Business Breakthrough: Amplify Every Release428: How to AMPLIFY Your Music CareerToday Cheryl's talking about what it takes to level up a career and offers an opportunity to be a part of AMPLIFY, the membership for indie musicians in it for the long haul.Sign up at http://www.inthekey.co/amplifyMake sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me...2020-07-0310 min
Sound Matters with Tom Leu094: Cheryl B. EngelhardtSend us a textSound Matters episode 094 features Tom's enlightening conversation with singer, songwriter, & entrepreneur, Cheryl Engelhardt. Cheryl is a classically-trained pianist-turned music for picture composer-turned touring rock chick. Cheryl is a prolific indie musician, composer, serial-entrepreneur, and podcaster, who also offers marketing and personal development resources to help other indie musicians grow their music business. Cheryl talks about her storied career thus far, the making of her latest New Age instrumental album "Luminary" in Greece, her pursuit of a Grammy, her marketing and coaching philosophies, and much more...Connect with Cheryl B. Engelhardt...2020-07-0153 min
Music Business Breakthrough: Amplify Every Release427: How To Get A Grammy NominationCheryl literally walks through, in REAL TIME, her submission process to be on the ballot for a Grammy Nomination! A perfect end to a seasons all about releasing a record the right way! watch this episode at http://www.inthekey.co/427Links mentioned:GRAMMY Website: https://www.grammy.com/recording-academy/membership/join GRAMMY Submission Calendar: https://grammy.com/grammys/awards/rules-guidelines Submit: https://grammy.com/oepMake sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for f...2020-06-2522 min
Music Business Breakthrough: Amplify Every Release426: What I figured out in this Record Release ProcessThere's something Cheryl discovered the fifth time around, figuring out how to release a record... and she'll never go back to doing anything another way! Make sure to find out about AMPLIFY - her new coaching community membership.... http://inthekey.co/amplify.Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me...2020-06-1909 min
Music Business Breakthrough: Amplify Every Release425: Acknowledgment... of the world AND where you are in your careerContinuing the conversation of self-awareness, acknowledgment of where you are what you stand for, Cheryl addresses actions she's taking aligned with #BlackLivesMatter as well as outlines a powerful system to recognize where you are in your own career... and how to own it. Resources mentioned:Cheryl's community: http://www.inthekey.co/eliteResources for learning about racial injustice: http://www.inthekey.co/blmMake sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www...2020-06-1111 min
Creativity Excitement Emotion193 – How to Master Email Marketing – with Cheryl B. Engelhardt of In The Key Of SuccessEmail marketing is devastatingly effective. But if you’ve struggled with getting the kind of response you want or need from your subscribers, you’re not alone.
In this episode of The New Music Industry Podcast, I talk to Cheryl B. Engelhardt of In The Key Of Success. Her expertise includes email marketing and branding, topics we cover in detail to help you make the most of your email campaigns.
Cheryl also shares the incredible story behind her latest release, LUMINARY.
Podcast Highlights:
00:18 – Little black clouds
02:15 – Getting out of your own way
05:16 – The story behind Cheryl’s latest release
08:53 – How to stay on-bra...2020-06-0445 min
Music Business Breakthrough: Amplify Every Release423: Playlist Strategy with Mike WarnerMike Warner of Work Hard Playlist Hard is a MASTER of playlists... AND he's the first to tell you why playlists shouldn't be on the top of your record's marketing strategy. Find out more about tips and tricks behind not only Spotify playlists but also how to make the most of other budding platforms including Amazon. Go grab Mike's #CrashCourse on Artist Profiles at the Academy: http://inthekey.co/academy along with his book Work Hard Playlist Hard!Follow Mike on Twitter: http://www.twitter.com/askmikewarnerConnect with Mike Warner:Work Hard Playlist...2020-05-2833 min
Music Business Breakthrough: Amplify Every Release422: The CD Release (yes, let's talk about it!)Even though we are not doing live shows in person at the moment, this episode is a great one to keep in mind! Andy Du Rego of Black Suit Devil had two awesome album release parties in Toronto. We talk about what makes a successful album release show, from booking it to promoting it to rocking it while your at the venue. LINKS MENTIONEDinthekey.co/emailcourse and inthekey.co/perfectpitchFind andy at http://www.blacksuitdevil.com and http://www.instagram.com/blacksuitdevilMake sure to get Cheryl's Record Release template on ai...2020-05-2127 min
Music Business Breakthrough: Amplify Every Release421: How to Release a SingleAngela of Muddy Paw PR and Cheryl talk about the different ways to use (or not use) the process of releasing a single to your advantage. LINKS MENTIONED:http://www.iamaluminary.comhttp://inthekey.co/emailcourseFind Angela at http://www.muddypawpr.com, https://thrivementorship.com/, http://www.instagram.com/angela_mastro Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources a...2020-05-1424 min
Music Business Breakthrough: Amplify Every Release420: What COMMUNITY really isCheryl gets real about what "community" is and what it isn't, and why being a part of one (or creating one) will boost your career in the short AND long term. Join hers (a community of musicians working to level up) at http://inthekey.co/elite. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal...2020-05-0711 min
Music Business Breakthrough: Amplify Every Release419: Press & PR with Kaytee LongKaytee Long, President and Founder of DIY Music PR, shares all sorts of great tidbits on the timeline of PR, what an indie artist to do, and when to know it's time to hire a PR firm.Get the DIY Music PR Bootcamp directly from the In The Key Academy! https://www.inthekeyofsuccess.com/academy!Find out more at https://www.diyprgroup.com, on Instagram at https://www.instagram.com/diymusicpr/, and follow Kaytee at https://www.instagram.com/kayteelong. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co...2020-04-3022 min
Anxiety Slayer™ with Shann and AnangaHow music plays a role in alleviating anxiety with Cheryl B. Engelhardt#494: This week Shann has the pleasure of speaking with Composer and Songwriter, Cheryl B. Engelhardt about how music plays a role in alleviating anxiety on a day-to-day basis.
Her newest record “Luminary” - piano/ambient music for mindfulness, focus, and growth - soared to #1 on the iTunes and Amazon New Age charts and is featured on the popular meditation apps Insight Timer and Simple Habit.
She is a New Yorker who earned degrees in Biology and in Music from Cornell University, studied orchestration at Juilliard, then began her tenure as a composer for films, ads, theat...2020-04-2429 min
Music Business Breakthrough: Amplify Every Release418: How Billboard Charting WorksCheryl shares all of her research from learning the complex ways of the new Billboard charting rules. Note: This episode was recored as an Instagram Live back in January 2020. The information is still applicable. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-04-2305 min
Music Business Breakthrough: Amplify Every Release417: Taking a break for vulnerabilityCheryl took a break today to honor some emotions - all of the emotions. Not just the ones she's feeling about her 5.5 year old basset hound Oliver passing away, but all the rollercoasters throughout this pandemic. Whatever you are feeling is okay. Follow Cheryl on instagram and @cbemusic TikTok for more vulnerable posts www.instagram.com/cbemusic.Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at...2020-04-1605 min
Music Business Breakthrough: Amplify Every Release416: Uploading Your Record to Your DistributorToday is all about uploading to your distributor... in my case, CD Baby, and talking about how I set up my pre-orders (yes, almost 3 months before my release date!) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-04-0911 min
Music Business Breakthrough: Amplify Every Release415 BONUS EPISODE: Harmony in Closer QuartersCheryl adds in this bonus episode to discuss what it takes to create peace and harmony with the person with whom you may be in close quarters with (a special coronavirus episode for the times.) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-04-0212 min
Music Business Breakthrough: Amplify Every Release414: How To Crush Facebook LiveMichael Martinez, whose most recent release is a solo piano record, used Facebook Live to generate regular email list subscribers as well as buzz around his release. LINKS MENTIONED: inthekey.co/emailcourse facebook.com/michaelmartinezmusic MICHAEL's LINKS: main out from mixer board to behringer Behringer interface -https://amzn.to/2woIyiO behringer usb out to usb female to lightning adapter lightning adapter - https://amzn.to/3cUzNgS mixer board https://amzn.to/2wur9FC ipad pro for broadcasting with switcher studio https://amzn.to/2WI5...2020-03-2623 min
Music Business Breakthrough: Amplify Every Release413: A Structure for Cranking During Social DistancingToday is a slight detour from the normal Season 4 Record Release business. Cheryl creates a very clear weekly structure to keep you motivated, moving, serving your fanbase, and monetizing in times of social distancing and other crazy global bananas things. LINKS MENTIONED: http://inthekey.co/elite http://inthekey.co/kajabi http://inthekey.co/makeasite http://www.buffer.com http://inthekey.co/iggrowth http://inthekey.co/emailtraining http://inthekey.co/emailcourse http://inthekey.co/perfectpitch http://inthekey.co/outreachairtable 2020-03-2016 min
Music Business Breakthrough: Amplify Every Release412: Unlocking Show.co magic with Chris RobleyChris Robley - THE content management guy at CD Baby - shares all the inside tricks and tips for Show.co, a platform to empower musicians in sharing their music and which is free through CD Baby. It's how you can create pre-save campaigns in Spotify as well as campaigns to grow youtube subscribers, increase Soundcloud listens, and even run contests. Learn more at http://www.CDbaby.com, http://www.show.co, and discover all the cool things about Chris at http://www.chrisrobley.com. Make sure to get Cheryl's Record Release template on airtable! h...2020-03-1231 min
Music Business Breakthrough: Amplify Every Release411: All Things Publishing with Kevin Breuner of CD BabyVP of Marketing at CD Baby, Kevin Breuner, graces the Key Conversations Podcast stage with invaluable information on publishing, how a publishing admin can help you collect more money, and why it matters (hint: money.) Learn more at http://www.cdbaby.com (and read more on their blog) and check out all Kevin is doing on instagram (http://www.instagram.com/kbreuner) or twitter (http://twitter.com/kbreuner). Kevin's band is Smalltown Poets: https://www.smalltownpoets.tv. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's...2020-03-0521 min
Music Business Breakthrough: Amplify Every Release410: Physical Merchandise with Tony van VeenTony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http://www.discmakers.com, http://www.merchly.com, http://www.twitter.com/tvanveen Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results Support t...2020-02-2724 min
Star Singer; Voice Lessons, Singing Lessons and Tips About Singing225: Create and Balance Multiple Streams Of Income With Your Singing - with Cheryl B. EngelhardtGetting creative with your singing can be easy, fun, AND if you are wanting to turn your side gigs into more money, on today's episode, Cheryl B. Engelhardt is going to show us how she creates and balances multiple streams of income as a full-time musician. Making a bigger impact with your music can be super easy when you feel comfortable and confident about what you are putting out there. When you are worried about if your voice is going to come out the way that you want to, it's impossible to create a connection with your...2020-02-2543 min
Star Singer; Voice Lessons, Singing Lessons and Tips About Singing225: Create and Balance Multiple Streams Of Income With Your Singing - with Cheryl B. EngelhardtGetting creative with your singing can be easy, fun, AND if you are wanting to turn your side gigs into more money, on today's episode, Cheryl B. Engelhardt is going to show us how she creates and balances multiple streams of income as a full-time musician. Making a bigger impact with your music can be super easy when you feel comfortable and confident about what you are putting out there. When you are worried about if your voice is going to come out the way that you want to, it's impossible to create a connection with your...2020-02-2543 min
Music Business Breakthrough: Amplify Every Release409: Liner Notes and Album CreditsCheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-02-2006 min
Music Business Breakthrough: Amplify Every Release408: Album ArtworkAmsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she created her album art. Cheryl and Gwen discuss their different stories of how they ended up with their artwork and share tips on optimizing the process. Learn more about Gwen at www.gtthomas.com and connect with her on instagram at https://instagram.com/gtthomasmusicandart. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at...2020-02-1321 min
Music Business Breakthrough: Amplify Every Release407: How To Nail Your Photo ShootLos Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side! Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.instagram.com/pberubephotography. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-02-0618 min
Music Business Breakthrough: Amplify Every Release406: Making The Most Of MasteringMaster engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it! Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemastering. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-01-3018 min
Music Business Breakthrough: Amplify Every Release405: Mastering Your Album For LicensingThis episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he *doesn't* master his stems (and what are stems?) before pitching to licensing companies, and where in the process of making a record you should stop to make different mixes. More about Michael at www.Michael Elsner.com and his Master Music Licensing course at www.mastermusiclicensing.com http://inthekey.co/licensetraining. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www...2020-01-2330 min
Building Psychological StrengthMindfulness Through Music with Cheryl B. Engelhardt This week is a first on the podcast. This week I’m speaking with a Julliard-trained music composer. What does that have to do with psychological strength you ask? Well, in addition to being a talented musician, Cheryl B. Engelhardt suffered from monthly panic attacks that would leave her exhausted for days. After learning about the power of a morning routine including gratitude, mindfulness, and meditation, Cheryl decided to use her talents to help others. She created her new album “Luminary” as a way to help other people become more present and mindful. This beautiful a...2020-01-2258 min
Music Business Breakthrough: Amplify Every Release404: Mixing Your RecordMix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin. Listen to Cheryl's newest record "LUMINARY" at http://www.iamaluminary.com. More musician resources at http://inthekey.co/results.Support the show (http://www.paypal.me/cbemusic)2020-01-1618 min
Music Business Breakthrough: Amplify Every Release403: Recording The CDCreating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process. Get Cheryl's checklist for recording at http://inthekey.co/releasetemplate www.iamaluinary.com www.inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-01-0908 min
Music Business Breakthrough: Amplify Every Release402: Funding Your CDIn this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships. Links http://www.iamaluminary.com http://inthekey.co/emailcourse Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)2020-01-0211 min
Music Business Breakthrough: Amplify Every Release401: The Record StoryWelcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's linear journey of doing so with her 5th album. Today, Cheryl shares the backstory behind her new record "Luminary" and why it's important to know the story of your music. "Luminary" is a piano/ambient record and Cheryl invites you to download it at www.iamaluminary.com.Support the show (http://www.paypal.me/cbemusic)2019-12-2718 min
The Minds Gym PodcastCheryl B. Engelhardt, music composer, 10 years of anxiety attacks to finding solace.Cheryl B. Engelhardt is the composer and author of “Luminary” - music and affirmations for mindfulness, focus, and growth. The New York film, commercial, and social justice choral composer turned to creating music specifically for self-awareness after her decade-long struggle with panic attacks. In attempts to find music that supported her anxiety management, writing “Luminary” in a small abandoned mountain town in Greece became her solution. Cheryl graduated from Cornell University and lives in the Hudson Valley in New York.
After graduating from Cornell and spending several months SCUBA diving for the United States Geological Survey, she landed a...2019-12-1855 min
Just Keep PlayingMaking it Happen with Cheryl B. EngelhardtJustin sits down with composer, singer-songwriter, and music biz career coach Cheryl B. Engelhardt. Cheryl has helped and mentored hundreds, if not thousands, of musicians navigate an independent music career and do it successfully. Cheryl shares how she discovered what her real purpose is with music, what she wants out of music career, and how her journey brought her to helping other musicians. 2019-03-1843 min
Break the BusinessBTB Ep 161: Cheryl B. Engelhardt gives strategies on e-mail marketing and building your e-mail listThis week, Ryan sits down with friend of the Podcast Cheryl B. Engelhardt to talk about a huge area of expertise for her: e-mail marketing. In addition to being an accomplished singer-songwriter, Cheryl also creates a lot of terrific educational resources for musician entrepreneurs. One of those resources is her "Rock Your E-mail List" course, which you can find at www.inthekey.co/emailcourse. In our interview, Cheryl breaks down a bunch of great strategies for helping you get your e-mail marketing game on-point. Whether you are well acquainted with e-mail marketing, or you have never sent an e-mail about...2018-12-1621 min
Music Business Breakthrough: Amplify Every Release322: Making your first record at 89 years oldPaul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream. Links Email Workbook: http://inthekey.co/masteringemail Watch this video of Cheryl and Paul: http://inthekey.co/322Support the show (http://www.paypal.me/cbemusic)2018-10-2515 min
Making It with Chris G.#083: Cheryl B. Engelhardt - Building, Managing and ROCKIN’ Your Email Subscribers for MusiciansCheryl B. Engelhardt is a true pioneer in the world of DIY Musicians, and one the only or very few people that extensively talks about building and managing your email lists. In this episodes, she shares some amazing insight on creating a welcome series or welcome sequence for your email subscribers. Also, she shares some of the strategies she used for her crowdfunding campaign to raise over 5 figures on consistent basis with less than 2,000 subscribers. We discuss some amazing insight on the right time to start asking your audience for money, and when to start a crowdfunding campaign. The...2018-09-271h 10
Music Business Dreams007: How to Rock Your Email List with Cheryl B. EngelhardtWant to learn how to rock your email list? If so, this is the episode for you. This week, we spoke to Cheryl B. Engelhardt, a full time musician and artist coach based in New York City. Cheryl has a ton of experience in the music industry. From touring internationally, crafting music and jingles for ad agencies, to licensing her own original music for television and film, Cheryl has seen it all.
What's perhaps the most impressive feat is Cheryl's mastery of E-mail Marketing as the primary driver of her career. Cheryl has been able to make...2018-08-1500 min
Redefine The HustleEp 32: Music-Preneur Spotlight: Cheryl B. EngelhardtSaying yes can be a very powerful tool to move you forward. It's also important to know what you want so you know what to say yes to, as Cheryl B. Engelhardt shares with us in this spotlight!"I was very much not creating a big picture. I was like, 'I want a Grammy! Also I want to pay my bills this week.'" Key HighlightsWho is Cheryl B. Engelhardt? [00:44]How she got started in music [02:17]When she knew she could do music full time [06:05]How d...2018-07-1935 min
Music Business Breakthrough: Amplify Every Release304: Anxiety in Entrepreneurship (and so much more!)Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their experiences, what they do to keep it at bay, and even how to have compassion for anxiety. A touching and vulnerable conversation, not to be missed. Links: Avi Blum: aviblummusic.com Outreach Template (For research) The Perfect Pitch Course Blog Post: 10 Lines of Defense Against Anxiety Simple Habit- Meditation App Free Checklist on Pitching- Prime Your Pitch National Suicide Prevention Lifeline: 1-800-273-82552018-06-2140 min
Break the BusinessBTB Ep 131: Interviews with Cheryl B. Engelhardt and Holley MaherThis week, we feature an interview with Cheryl B. Engelhardt to discuss branding and an interview with Holley Maher to discuss The Other Nashville Society and finding sync opportunities for your music. Hosted on Acast. See acast.com/privacy for more information.2018-05-2156 min
Break the BusinessBTB Ep 99: Help artists, help Houston; Cheryl B. Engelhardt stops by to talk about brandingHi Podcast listeners! Thanks for downloading. Be sure to get a copy of the Break the Business audiobook, now available on Amazon, Audible, and iTunes!We are on our way to Episode 100 next week. Big milestone! We are going to do something special for that episode. That whole show will be devoted to answering your career questions. We want to help you out. So send your questions to breakthebusiness@gmail.com or @ryankair on Twitter. The listener who sends the best question for next week will get a free copy of the Break the Business book. Also, for every question...2017-09-041h 04
Music Business Breakthrough: Amplify Every Release218: Lake Street Dive's Mike CalabreseIn this super special episode, we speak with Cheryl's VERY first drummer and good friend, Michael Calabrese, a founding member of and drummer/songwriter for Lake Street Dive. All of the goodness is up in this one. Do not miss it! Links Lake Street DiveSupport the show (http://www.paypal.me/cbemusic)2017-06-2235 min
Music Business Breakthrough: Amplify Every Release208: Jamie Kent Interview Part 2This second half of our Key Conversation with Jamie picks up at some of the last questions and really dives into a heartfelt conversation between Cheryl and Jamie. We get to see a rich exchange of experiences from two professionals in the field that span from intricacies in the music industry and how it's evolving all the way to politics and economics. Definitely a great ending to a great installment of Key Conversations. MX4 Participants Interviewing Jamie: Issac Loya Lou Soileau Ken Holt Carolyn Ota Zak Sloan Links...2017-04-1324 min
Break the BusinessBTB Ep 53: Promoting your music career with podcasts; Cheryl B. Engelhardt on overcoming plateausHi Podcast listeners! Thanks for downloading!In our first segment, Ryan talks to Dave about his new golden retriever puppy Molly. R & D also discuss a recent article by former Podcast guest Kosha Dillz that appeared in Hypebot about the promotional value artists can gain by appearing on podcasts. In many ways, appearing on podcasts can give an artist more promotional juice than being featured in a blog. Podcasts allow potential fans to get to know more of your story, and the podcasting audience tends to be more devoted to the media they are consuming. In the end, making podcasts...2016-09-121h 18
Music Business Breakthrough: Amplify Every Release128: Interview with ReverbNation’s Lou Plaia, Part 2In the second part of this valuable interview, Cheryl and Lou share insights into how to garner more opportunities. Cheryl asks about licensing opportunities through the Reverbnation platform and what it takes to get licensed. Cheryl shares her experiences with licensing through Reverbnation and how a personal touch makes all the difference. And make sure to listen to the end where Lou shares the hidden gems of the Reverbnation platform.Links Mentioned:APM music libraryPrevious Links Mentioned:Lou Plaia co-founder of ReverbnationCanvaResource Page...2016-03-3119 min
Music Business Breakthrough: Amplify Every Release127: Interview with ReverbNation’s Lou Plaia, Part 1In a special one-on-one interview, Cheryl finds out about how Lou went from finance to artist development (including Kid Rock!) to full time entrepreneur, all while keeping the musician in mind. He continues to foster industry connections to create opportunities for bands. Hear the secret to NOT being a needle-in-a-haystack artist… how to get found. Lou digs into the importance of images and updating your profiles. Lou gives some insights into how to target opportunities to submit to (ps, they’re free!). How can fan engagement and targeting fans’ demographics to keep and develop fan relationships long term? Lou answer...2016-03-2424 min
Music Business Breakthrough: Amplify Every Release117: Kristin Hoffmann Interview Part 1Kristin Hoffmann, songwriter and professional singer, shares insights to her vast career of making a living creating music. We dive into out-of-the-box thinking to create a sustainable career and discuss the highs and lows of the label experience versus being indie. We also talk about something that is hard for all musicians to do: outsourcing! MX4 Participants on the interview: Scott Tran, Debra PenberthyLinks Mentioned: Kristin Hoffmann's Website And don't forget you can see Cheryl and Kristin perform live together tonight (January 14th 2016, 7:30pm at Rockwood Music Hall...2016-01-1427 min
Music Growth Talks by Dotted MusicMGT54: The Path For A Whole Life Of Creating Music – Cheryl B. EngelhardtCheryl B. Engelhardt is a singer-songwriter, an entrepreneur, and a seasoned music business veteran based in New York. She's currently finishing a collaborative record called "Inevitably", and is preparing the launch of a new edition of her MX4 course for musicians.
In this WeSpin Recipes episode we talked with Cheryl on her rich background in the music industry, the MX4 Course and the Key Conversations podcast, the reasons artists fail to achieve success in music, and how to be a thriving musician without playing huge stadiums and having a worldwide recognition.
Listen to the conversation...2015-12-1129 min
Female Entrepreneur Musician with Bree Noble29. How to License Your Music, Attract Music Supervisors & Create Super Fans with Cheryl B EngelhardtMusic industry professional, Cheryl B Engelhardt, talks to me on how to license your music and tips straight from her experience about attracting music supervisors and directors. She talks about doing the music business with the right drive, motivation and building relationships with people you work with. Her energy will surely motivate you!
Music Licensing
Pitching to a Music Supervisor
Crowd Funding Projects
...2015-10-1652 min
Music Business Breakthrough: Amplify Every Release000: An Introduction from CherylLearn why Cheryl created this podcast, a bit of her backstory in the music business, and how she became an authority on making a full-time career as an indie music creator.Support the show (http://www.paypal.me/cbemusic)2015-09-2804 min