Shows
EDIT HISTORYHe's Building a Time Capsule of Singapore's Greatest Minds | Keith Yap What does it take to build a podcast that's designed to outlast you? Keith Yap, host of The Front Row Podcast, grew his show to 15K subscribers in under a year - not by chasing trends, but by doing the opposite. His mission: create a living archive of Singapore's brightest minds on geopolitics, economics, and technology. A time capsule for the next generation of Singaporeans. In this conversation, Keith reflects on how his role has evolved from nervous first-timer to confident interlocutor - someone who doesn't just ask questions, but challenges, supplements, and connects ideas...
2026-02-0256 min
EDIT HISTORYMakeup Artist by Day, Million-Dollar Real Estate Agent by Night | Claire TanClaire Tan started her first business at 17 - not because she had a plan, but because she refused to work in a system where someone else decided how far she could go. In this episode, Claire walks us through how she built Ladyy Claire Makeup into one of Singapore's first makeup-only bridal companies, pivoted into luxury real estate during COVID, and quietly became one of the most respected agents working with high-net-worth clients - all while being a self-described introvert who hides behind the curtains at parties. We get into: why she broke her scholarship...
2026-01-2544 min
EDIT HISTORYI quit law school. Then I quit my PhD. | Cheryl LauWhen you've always been the straight-A student, quitting feels like a character flaw - not a decision. In this episode, my friend Jennifer Ho turns the tables and interviews me. We go through my three-page resume and look for everything it doesn't show: the shame of quitting law school, my mum telling me I needed to "bring harmony back into the family," and then quitting a PhD years later - terrified of becoming a two-time quitter. This is a conversation about high-functioning doubt, outsourcing your identity to systems, and how I eventually stopped making decisions...
2026-01-1237 min
EDIT HISTORY5 Years of Podcasting. Still Not Sure I'm Qualified. | Cheryl LauFor five years, I've been podcasting. Side Hustle Club. Thought Leader Club. Now EDIT HISTORY. And for most of that time, I built it while quietly wondering if I was actually qualified to do any of it. In this episode, my friend Rae Fung interviews me - and we go deep into the parts that don't show up in the highlights: why I rebranded twice, what I learned when my most casual episode outperformed my most carefully crafted one, and how I kept saying yes to opportunities I felt completely unready for.
2025-12-2942 min
EDIT HISTORYMy Podcast Won Two Awards - But That's Not the Point | Cheryl LauMy podcast won two awards at the 2025 Asia Podcast Awards. In this solo episode, I break down what I think actually makes a podcast stand out. TIMESTAMPS (00:00) Introduction (03:31) The Current State of Podcasts (05:12) Show Concept (09:29) Differentiation (15:14) Consistency (18:23) Success as a Podcaster (20:30) What Awards Don't Measure CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.inst...
2025-11-2222 min
EDIT HISTORYShe Quit Law to Start a Podcast From Scratch… as a Cat | Iman IbrahimEveryone commends you for being brave when you start over. But no one tells you that your reinvention might also look… ridiculous. For our guest today, that looked like explaining to people - very seriously - that she quit her career as a lawyer… to start a podcast as a cat. Because that's the thing about starting something new: More often than not, it doesn't look polished or profound. It looks like curiosity, experimentation - and sometimes, doing something absolutely absurd, but quintessentially you. Today's guest, Iman Ibrahim, embodies that exact spirit. After near...
2025-10-2645 min
EDIT HISTORYHe Almost Quit Media. A Friend Paid His Phone Bill to Stop Him. | Aiken ChiaWhen Aiken Chia was broke and ready to walk away from media after six years of rejection, a friend paid his phone bill so he wouldn't miss a callback. That single act changed everything. In this episode, Aiken sits down with us to go beyond the Food King years and the viral moments - including the video where he sat with his mum to unpack her 18-year affair on camera. We talk about what it costs to make something that personal, the values that have kept him grounded through success and betrayal, and why he still doesn't...
2025-09-1549 min
EDIT HISTORYShe Chose Not to Go Viral. Her Audience Grew Anyway. | Ainul Md RazibWhen Ainul Md Razib first started posting about tech careers on TikTok, almost nobody in Singapore was doing it. No blueprint, no local creator to follow, no way of knowing if it would land. In this episode, Ainul - cybersecurity engineer at IBM and one of Singapore's first career-focused tech creators - opens up about what it actually takes to build something original in a space that doesn't have rules yet. We talk about why she's never done a salary breakdown video (it comes down to her faith and Malay cultural values around wealth), how she navigates...
2025-09-0845 min
EDIT HISTORYHe Lied to His Asian Dad About Quitting His Job - Until He Had Proof | Simon Alexander OngFor years, Simon Alexander Ong told his strict Asian father that the job was "going okay." What he didn't say was that he'd already quietly started coaching clients on the side - building a business in secret, evenings and weekends, until he had three paying clients and a decision to make. Today, Simon is a bestselling author, international keynote speaker, and one of the most-watched creators in his space - his video "I'm 40. If You're In Your 20s or 30s, Watch This" has 3.9M views. In this episode, we go behind the highlight reel: the double life...
2025-08-1850 min
EDIT HISTORYAnswering More Deep & Weird Questions (Podcaster Q&A) | Cheryl LauIn this unscripted bonus episode, I answer delightfully weird and deeply personal questions from friends - Covering everything from past insecurities, podcast advice, to how my friendships have evolved. TIMESTAMPS (00:00) Introduction (0:35) What crime would you commit if it were legal for 12 hours? (0:59) If you were a cult leader, what's your cult's name and aesthetic? (01:41) What's the weirdest compliment that would absolutely make your day? (03:03) You're suddenly famous for something stupid. What did you do? (03:44) If you woke up as a b...
2025-08-1217 min
EDIT HISTORYWhat Actually Makes a Podcast Stand Out | Cheryl LauMost people think podcast production is editing. Clean the audio, add the music, hit publish. But here's what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast - the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut. If you're building a podcast - or wondering why your existing one isn't landing - this one's for you.
2025-08-0517 min
EDIT HISTORYResponding to "Why Are Singapore Podcasts So Cringe?" | Caitanya TanA lot of us don't like how we sound. We cringe at our recorded voice, worry our accent makes us seem less credible, and sometimes never start at all because of it. Caitanya Tan - actress, host, voiceover artist, and content creator with over 200,000 followers on both TikTok and Instagram - has spent years being asked to explain and defend how she sounds. In this episode, she responds to a 300+ comment Reddit thread asking why Singapore podcasters are so cringe, breaks down what it actually means to represent your people, and shares the one line from her...
2025-07-3037 min
EDIT HISTORYShe Failed a Startup, Then Built… 200K on YouTube | Laurie WangWhat if the most important part of building something wasn't the strategy or the talent, but the willingness to keep going through the seasons when nothing seems to be working? Laurie Wang built a YouTube channel with nearly 200K subscribers. But before that, she ran a startup that failed, sat in what she calls the "liminal space" - that in-between period when you don't know what comes next - and had to learn how to keep going without knowing where she was going. In this conversation, we talk about what consistency actually builds (hint: it's...
2025-07-2451 min
EDIT HISTORYAnswering Your Deepest & Weirdest Questions (Podcaster Q&A) | Cheryl LauIn this impromptu bonus episode of EDIT HISTORY, I answer spontaneous questions from my friends after a last-minute guest cancellation. From podcasting highs and moments of self-doubt to K-pop playlists and unpopular opinions, I get candid about my personal quirks, creative process, and what keeps me going as a solopreneur podcaster. TIMESTAMPS (00:00) Introduction (00:23) What's one decision you're so proud of? (01:57) What do you do to make guests feel comfortable? (04:20) Have you ever replaced a bad habit with another bad habit? ...
2025-07-1825 min
EDIT HISTORYThere Wasn't a Stage for My Story. So I Built Singapore's Biggest. | Anna OngAnna Ong spent 15 years in banking hoping her work would speak for itself. It didn't. What she learned instead: great ideas don't win. Great storytellers do. After leaving banking, Anna couldn't find a stage for the kind of stories she wanted to tell - raw, vulnerable, real - so she built one. What's Your Story Slam is now Singapore's longest-running live storytelling show, and Anna has coached over 300 leaders to tell theirs. In this conversation, we talk about why she rejects polished TED Talks and humblebrags on her stage, the question she asks every storyteller...
2025-07-0143 min
EDIT HISTORYUnemployed for 18 Months With a PhD. Now She Speaks at Ivy Leagues. | Dr. Gertrude NonterahIn 2018, Dr. Gertrude Nonterah lost her postdoc position. For the next 18 months, she applied for jobs with a PhD in Microbiology and Immunology — and heard nothing. During that stretch, she googled "famous people who were fired" just to find something to hold onto. Today, Dr. G is the founder of The Bold PhD, helping graduate students navigate careers beyond academia. She's spoken at Oxford, Northwestern, Johns Hopkins - and Brown University, where she was invited not by faculty or administrators, but by a graduate student who'd been watching her videos. She never attended an Ivy Le...
2025-06-2450 min
EDIT HISTORYWhat Separates Podcasters Who Last From Ones Who Fade After 10 Episodes | Cheryl LauMost podcasting advice is about tactics: the mic, the posting schedule, the SEO. This episode is about something harder to find and more valuable to build. In this solo episode, I share the five internal qualities I see in the most successful podcasters I know - the ones whose shows hold up years after they started. Not the ones with the biggest numbers, but the ones people keep coming back to. We cover: why discernment matters more than consistency, how to create from lived conviction instead of borrowed frameworks, what it actually means to protect...
2025-06-1017 min
EDIT HISTORYHer Blog Post Got 15 Views. One Person Built an Entire Career From It. | Jennifer van AlstyneJennifer Van Alstyne posted about academics being paid for their speaking. It went viral - but not in the way she hoped. The comments were hateful. Some were racist. Fellow academics pushed back. She kept showing up anyway. Jennifer is the founder of The Academic Designer, where she helps professors build their online presence through website design, social media, and bio writing. But before any of that, she was 18 years old, away at college, having lost her parents and left an abusive marriage - figuring out how to make her way in the world alone.
2025-06-0345 min
EDIT HISTORY"Nobody Cares About Your Story" - What Actually Gets You Booked as a Speaker | Simone HengMost people trying to build thought leadership are doing it backwards. They share their story online, wait for people to connect with it, and wonder why the bookings aren't coming. Simone Heng has a blunter take: nobody cares about your story. Not unless you're Michael Jordan. Simone is a human connection specialist, award-winning author of Let's Talk About Loneliness, and one of the few Asian women speaking at the level she does - at Harvard, Google, the UN, and stages across the Middle East and Southeast Asia. She spent six figures educating herself before anyone p...
2025-05-2041 min
EDIT HISTORYThey Called Her "Too Much." Now She Teaches People to Speak Up. | Jam GambleThere's a moment when we're taught to quiet ourselves. Maybe someone told you that you were too much. Maybe your accent made you feel like your voice didn't belong. Maybe something happened that made staying quiet feel safer than speaking up. Jam Gamble knows what it means to have your voice taken from you. In 2021, she experienced a hate crime. Weeks later, she forgot to cancel a webinar with Shopify - and got on the call anyway, mid-anxiety attack, and told them exactly what was happening. A year after that, she delivered a keynote to 180 pharmaceutical sales...
2025-05-0646 min
EDIT HISTORYHe Started a Newsletter as an Experiment. 7,000 Subscribers Later, He Pivoted It. | Dexter ZhuangIn January 2023, Dexter Zhuang published the first issue of his newsletter. It was literally just survey results - 75 Singapore expats answering questions about how they invest their money. He had no idea if anyone would care. Two years later, the newsletter had grown to 7,000+ subscribers, hosted real-life meetups in Singapore where almost everyone in the room had just quit their job, and pivoted its entire brand from Money Abroad to Portfolio Path. Some subscribers left. Some came back specifically for the new direction. Dexter is a fractional product leader and former Dropbox operator who treats...
2025-04-2243 min
EDIT HISTORYWhat's Working, What's Changing, and What I'm Testing Right Now (Apr 2025)Have you ever listened to a podcast and thought, "That was good… but I don't really feel anything new?" This is something I was wondering about in my own podcast. Yes, the conversations were insightful, but they weren't always sparking that "Ohhh… WOW" moment that sticks with you long after the episode ends. So on today's solo episode, I'll be sharing one thing that's working, one thing that I'd do differently moving forward, and one thing that I'm experimenting with right now. I also answer a few questions from listeners. T...
2025-04-1526 min
EDIT HISTORYI'm focused on doing better and being better as an entrepreneur (Janice Tee)We all have insecurities. And for most people, those insecurities and self-doubts are enough to stop them before they even start. They spend months, sometimes years, overanalyzing the right strategy, waiting for the right circumstances. But the truth is… nothing changes unless you focus on what's within your control right now and take action consistently, over and over again. Our guest today, Janice Tee, understood this. Janice is a business coach and social media strategist, and when she started her business, she didn't waste time worrying about what she didn't know. She focused on what sh...
2025-04-0844 min
EDIT HISTORYHaters and clients made me want to quit my business, but I kept going (Dielle Charon)Have you ever thought about quitting your business? Not just in a fleeting moment of frustration, but in a deep, overwhelming way - when the pressure feels unbearable? Maybe it's the unexpected challenges piling up all at once. Maybe it's the clients who are unhappy but won't say why. Or maybe, it's the strangers online who seem to have an opinion about everything you do. Our guest today, Dielle Charon, knows this feeling firsthand. She's built a 7-figure business, helped over 300 clients, and grown a podcast with over 150,000 downloads. But even at the height of...
2025-04-0144 min
EDIT HISTORYWhat I did to become known for my expertise (Shine with Natasha)What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered? In this episode of EDIT HISTORY, we're breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same. Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses. So, if you've been...
2025-03-1949 min
EDIT HISTORYThe content I posted to build authority (Latasha James)The truth is, authority isn't given; it's built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn't about knowing everything - it's about taking up space, speaking up, and leading the conversation instead of waiting for permission. But most entrepreneurs and creators never reach that moment because they're too busy second-guessing themselves. This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the host of...
2025-03-0444 min
EDIT HISTORYWhat's Working, What's Changing, and What I'm Testing Right Now (Feb 2025)A few months ago, I didn't know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn't where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of - Is this the end of podcasting for me? But, instead of walking away, I decided to completely reimagine my approach to this podcast. On today's solo episode, I'll be sharing one thing that's working, one thing that I'd do differently moving forward...
2025-02-2520 min
EDIT HISTORYMost brands don't last - Here's what I'm doing to stay relevant (Jasmine Haitalani)In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come? This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction. If you're an entrepreneur, a creative, or someone trying to carve out yo...
2025-02-1846 min
EDIT HISTORYPeople had a lot to say about me, but I showed up online anyways (Susan Hyatt)There's a moment we all face - the hesitation before hitting 'post.' The fear of saying the wrong thing. The pressure to appear polished, professional, perfect. But what does it really take to show up online - not just to be seen, but to be fully yourself? Our guest, Susan Hyatt, knows this better than most. She built her business in the Wild West of social media - back when MySpace ruled and Facebook was invite-only. At first, she played by the rules: look the part, say the right things, avoid ruffling feathers. But the moment...
2025-02-1148 min
EDIT HISTORYI'm a podcast marketing expert, but I quit my show after 6 months... (Jeremy Enns)As an entrepreneur or content creator, there's always pressure to focus on what makes "strategic business sense." But what happens when those so-called "smart" decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.
2025-01-2844 min
EDIT HISTORYI wanted to look professional & impress people (Rae Fung)As entrepreneurs, we've all thought at one point: "If I don't come off as professional, no one will take me seriously. They'll think I'm a newbie, and I won't be able to sign clients or grow my business." But here's the truth: looking professional alone won't cut it. In this episode, Rae Fung and I revisit a past video that captures Rae's evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking. ...
2025-01-2145 min
EDIT HISTORYI don't post content consistently but still make sales in my business (Ruby Lin)Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn't the answer, what is? Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby's past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur. Tune in to learn how you can grow your...
2025-01-1449 min
EDIT HISTORYEDIT HISTORY - The TrailerWelcome to EDIT HISTORY - A show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today. CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark mea...
2025-01-1104 min
EDIT HISTORYCOWORK & CHILL WITH CHERYL - A personalized and strategic 1:1 content creation experienceCOWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you'll get in-depth feedback on not just the content you're writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large. For the program details: https://cheryltheory.com/ccc To book a discovery call: https://cheryltheory.com/discovery Connect with Cheryl Lau...
2024-10-2812 min
EDIT HISTORY184. 3 Lessons for Solopreneurs & Content Creators to Be Consistent and Committed to Your GoalsOn episode 184 of The Thought Leader Club Podcast: - My 2024 goal that I fell off track with - 3 Perspectives on rebuilding consistency and commitment to your goals - An update on Cheryl's 2024 goal (hehe) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepre...
2024-08-1923 min
EDIT HISTORY173. How to be Prolific & Consistent on 0-2 Hours a Day (MASTERCLASS)On episode 173 of The Thought Leader Club Podcast, you'll hear a replay of our 2024 Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day) The most common question I get is "Cheryl, how do you do it all? How do you balance it all and still get everything done?" In fact, my most downloaded podcast episode in 2023 was Episode 108: How to Structure Your Week as a Side Hustler Needless to say, my peeps are high achievers who want to do it all - They want to attract cool opportunities (ex: Paying clients...
2024-06-021h 10
EDIT HISTORY170. How to Create a Relaxed Lifestyle While Growing Your Business: Chill AF Solopreneur (Part 3)This episode unpacks ways to be successful not just by working hard and growing your solopreneur business, but also through creating work life balance and a lifestyle that lets you prioritize the other parts of your life that matter to you. On episode 170 of The Thought Leader Club Podcast, we cover: - The changes you can implement right away to move closer to your dream solopreneur lifestyle - Scheduling mandatory time-off for rest - A breakdown of a week in the life of Cheryl's chill AF solopreneur lifestyle ...
2024-05-1033 min
EDIT HISTORY169. How to Plan Your Week as a Full Time Entrepreneur: Chill AF Solopreneur (Part 2)As a full-time entrepreneur, it's easy to fall into the trap of overworking and therefore lose work-life balance and be prone to burnout. At this phase of your business, it is important to have the time management tools, support systems, and habits that match your capacity and preferences so you can continue building a successful personal brand-based solopreneur business. On episode 169 of The Thought Leader Club Podcast, we cover: - What to focus on in your business as a full time business owner - What is Pen & Paper Time, and some exam...
2024-04-2332 min
EDIT HISTORY168. How to Plan Your Week as a Side Hustler: Chill AF Solopreneur (Part 1)For many side hustlers, learning how to manage your time to maintain work-life balance is top priority. This is vital to not just the success of your solopreneur business and personal brand, but also to your overall wellbeing. On episode 168 of The Thought Leader Club Podcast, we cover: - What do you need to do for your business this week? - What support, coaching, tools, habits, etc do you need in place to facilitate you taking action on your business this week? - Cheryl's weekly schedule breakdown as a sid...
2024-04-1430 min
EDIT HISTORY167. Asian Solopreneur's POV on Creating Success in Business, Career, & LifeWhether you're thinking of quitting a high paying job, starting a business, or wanting to become a successful content creator, there's probably a lot of pressure on you to stay in a traditional career path and NOT pursue your big, audacious dreams… Especially if you're an Asian woman. Growing up with Asian parents taught us to work hard and aim to become a doctor, lawyer, engineer, or banker… Otherwise, you're a failure. In this episode, we cover: - How to balance what your Asian immigrant parents want versus what you truly wa...
2024-04-0721 min
EDIT HISTORYGrowing up with Asian Parents, Quitting Law School & PhD, and Tips for Building Thought Leadership (BONUS Episode)In this BONUS episode, you'll hear a replay of an interview that I did for the Personal with Money Podcast, hosted by Michael Kim. "Are you creating a career you're truly proud of? Or is it based on what your parent's expect from you? Cheryl Lau, a coach for aspiring thought leaders, shares her story on how she had to quit Law School AND her PhD, to create a career and business she was truly PROUD of. In this conversation you'll learn: 1) How to have the courage to leave a career that you know is not meant f...
2024-01-231h 02
EDIT HISTORYNavigating Loneliness, Marriage, and Making Friends as an Entrepreneur (BONUS Episode)In this BONUS episode, you'll hear a replay of an interview that I did for the Own Your Voice Podcast, hosted by Rae Fung. "Join Rae for a candid conversation with one of Rae's earliest internet friends, Cheryl Lau, who is a fellow coach and a podcaster. Cheryl opens up about her earlier experiences of loneliness and how it led her to becoming someone she no longer recognised. She shares never heard before stories from her 5 year long-distance relationship and honest reflections from the past year of married life. From letting go of old ideals of success to grieving her o...
2024-01-0251 min
EDIT HISTORY149. My Next Steps & Planning My Thought Leadership Strategy: Hi, I'm Cheryl Lau (Part 3)In this 3-part series, I'll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically dive into my next steps and how I'm planning my thought leadership strategy. On episode 149 of The Thought Leader Club Podcast, we cover: - Who I want to be - What I want to be known for - My 2024 goals - What success looks like for me in the next 1-3 years - Where is my biggest...
2023-12-0337 min
EDIT HISTORY148. 5 Years of Lessons from Building a Successful Solopreneur Coaching Business & Personal Brand: Hi, I'm Cheryl Lau (Part 2)In this 3-part series, I'll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically focus on how I am growing a successful coaching business and building my personal brand as an entrepreneur. On episode 148 of The Thought Leader Club Podcast, we cover: - Starting my coaching journey in 2019 - Restarting my business coaching program in 2020 - Becoming known for my thought leadership in 2021 - Quitting my PhD, moving to Singapore, and becoming a ful...
2023-11-281h 21
EDIT HISTORY147. Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success: Hi, I'm Cheryl Lau (Part 1)In this 3-part series, I'll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode specifically looks at my story of quitting traditional careers (i.e. law school and PhD), navigating my Asian parents' expectations, and redefining success. On episode 147 of The Thought Leader Club Podcast, we cover: - My three core guiding principles - Growing up - From university to law school to quitting law school - From full-time research job to PhD - Q...
2023-11-1948 min
EDIT HISTORYBONUS Episode: Interview on the Ask an Introvert PodcastIn this BONUS episode, you'll hear a replay of an interview that I did for the Ask an Introvert podcast, hosted by Jennifer Ho. "Without the friendships we want and need in our lives, it can feel really lonely. Meet Cheryl, who grappled with loneliness as a prominent feeling throughout the majority of her life. In this episode, we share our takes on how cultivating close friends on the Internet has helped us feel less lonely as we create supportive and loving friendships. So much is possible with all the options...
2023-07-2637 min
EDIT HISTORYBONUS Episode: Interview on the Daring Living PodcastIn this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang. In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way. "In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a strong body of work that showcases our unique perspectives, generates demand for our offers, and allows us to create content and businesses we are truly proud of.
2023-07-1041 min
EDIT HISTORY125. The Cheryl Theory 2.0On episode 125 of The Side Hustle Club Pocdast: - What to do: Making decisions on your bare minimum plan for your business - How to think: Managing your thoughts and emotions, and your entrepreneurial identity - Skill 1: Thought leadership and 7 questions to explore to start honing in on your thought leadership - Skill 2: Soft launching and what this could look like in terms of content for your business - Skill 3: Brand and where are external influences unknowingly influencing the way you show up Connec...
2023-05-2237 minEDIT HISTORY124. Webinar: The Cheryl Theory WebinarFor the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/cheryltheorywebinar/ You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/cheryltheorywebinar/ P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryll...
2023-05-151h 07
EDIT HISTORY96. Client Spotlight: 14 High Ticket Clients in 6 Months (as a Side Hustler) with Kim LiaoOn episode 96 of The Side Hustle Club Podcast, we have one of our awesome clients Kim to share how she signed her first 14 high-ticket coaching clients since we started working together: - How Kim's brand and content have changed in the past 6 months and now it's a much more genuine reflection of who she is - How Kim recently landed an opportunity to guest on Dr Phil as a panelist/speaker via her TikTok content - Why Kim decided to work with Cheryl and how that has helped Kim as a side hustler
2022-10-1041 min
EDIT HISTORYBONUS Episode: The Quit Party 2022A replay of our event from October 8, 2022 where we celebrated stories of "quitting" and making courageous decisions based on your values, going against norms and expectations, and ultimately creating your own dream life. Speakers: Jennifer: https://www.instagram.com/byjenniferho/ Carey: https://www.instagram.com/happycarey_befit/ Brittany: https://www.instagram.com/brttnytrnh/ Cheryl: https://www.instagram.com/cheryltheory/ Note: Only the replay of the speakers' portions is shared publicly. The Q&A and sharing from the audience were not recorded ...
2022-10-081h 41
EDIT HISTORY87. Client Spotlight: Leaving Law for Full-Time Entrepreneurship with Clara NahOn episode 87 of The Side Hustle Club Podcast, we have one of our awesome clients Clara to give a behind-the-scenes into her journey from being unfulfilled in her law career to now being a full-time coach: - What the decision-making process looked like (and all the mind drama that came up) - Some insights on how Clara signed 9 clients in her first month of being a full-time entrepreneur - Why Clara decided to work with Cheryl in 2021 and how that helped Clara develop the skills and mindset tools she needed to make the b...
2022-08-0754 min
EDIT HISTORYBONUS Episode: Ruby x Cheryl Rants About the Coaching IndustrsyIn this BONUS episode, you'll hear a replay of an IG live we did with @rubysparks.co as we talk about: - Some recent trends we've observed in the online coaching industry - Why we see many people pivot into business coaching and then leave - How unmanaged or misguided expectations about creating a business can make your entrepreneurship journey a lot harder than it needs to be - And so much more! P.S. Ruby does a weekly series called "Ruby Rants" on Instagram, hence the t...
2022-06-011h 07
EDIT HISTORYBONUS Episode: Chat with Our Awesome ClientIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of an IG live we did with one of our awesome clients @ayeshanoelle, where we talked about what it's like inside our coaching program ✨✨✨ We touched on topics such as: - Why did you decide to join the program in the first place? - What was most surprising about working with Cheryl? - How has our coaching supported you and your business in the past 2+ months? (We officially started the Group Program in March 2022) - And mo...
2022-05-2532 min
EDIT HISTORY78. 6 Figure Mindset with 6 Figure Entrepreneurs (Part 2)In the second of a 2-part series, we are talking to a number of amazing 6+ figure coaches & entrepreneurs on how mindset has played a role in their business success. We will be asking them the following questions: How would you describe or explain what it means to "work on your mindset"? What was the most helpful mindset shift for you BEFORE you hit your first 6 figures in your coaching business? What do you think held you back the most during that phase? And what about now, AFTER you crossed 6 figures? What thought are you working on t...
2022-05-091h 02
EDIT HISTORY61. How to Grow Your Coaching Business in 2022 On episode 61 of The Side Hustle Club Podcast: - The Cheryl Theory Framework, which is my own approach to building a 6 figure coaching business by doing the bare minimum number of things, but doing each thing really, really well - The different areas of your business to consider focusing on, and much time I'd suggest allocating for each part - What I'm currently doing in my own business and what a typical weekly schedule looks like for me Connect with Cheryl Lau Website: http...
2021-12-0745 min
EDIT HISTORY55. The Cheryl Theory: Excelling in Business, Career, & Life On episode 55 of The Side Hustle Club Podcast: - "The Cheryl Theory" + the three core elements of the Theory - The importance of quality (not quantity) and mastering a few key areas of strategies in your business - Being a high achiever who excels by doing the bare minimum Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www...
2021-10-2632 min
EDIT HISTORY53. "100k in 12 months = 8.33k per month" (Consistent Results) On episode 53 of The Side Hustle Club Podcast: - My thoughts on the common dialogue (typically among business coaches) about NOT expecting consistent income because this isn't a 9-5 job - What consistent results look like in my business - What I think will actually help you create consistent results in your business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheo...
2021-10-1226 min
EDIT HISTORY52. My Insecurities as an Entrepreneur On episode 52 of The Side Hustle Club Podcast: - My thoughts about my appearance and being overweight during the early parts of my business journey - My thoughts about being based in Asia, even though the coaching industry is arguably very western-centric, and how this has shaped some of my business decisions - My thoughts about being a business coach and how business coaching has a bit of a negative reputation Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.you...
2021-10-0532 min
EDIT HISTORY51. Should You Start a Group Coaching Program? On episode 51 of The Side Hustle Club Podcast: - Why I wish I didn't try to launch a group program so early in my business, and what I wish I did before I tried to launch my first group program - The structure and logistics of running a group coaching program and how to be the best coach in a group setting - What to consider if you're ready to start your own group coaching program Connect with Cheryl Lau Website: https://cheryllau.com...
2021-09-2129 min
EDIT HISTORY50. Client Spotlight: How Crystal Made Back 2x Her InvestmentOn episode 50 of The Side Hustle Club Podcast, we have one of my clients, Crystal, to share with us how she made back 2x her investment of our 1:1 Program. Crystal is a dietitian, nutrition & mindset coach. She's passionate about helping Asian women break free from the yoyo-dieting cycle, heal their relationships with food and their body, feel truly confident inside out and achieve their health goals in a sustainable way. Some highlights from the conversation are: - How Crystal went from not charging high-ticket for her program to signing her first 5 high-ticket clients a...
2021-09-1438 min
EDIT HISTORY49. 100k Q&AOn episode 49 of The Side Hustle Club Podcast, we'll be answering ten questions you had about my journey to my first 100k USD in business: - Now that you've made your first 100k, what would you have done differently to get to it quicker? - Were there times when you had so much on your plate that you seriously considered giving up? - What are the key differences between starting out with no clients, slowly building your business, and now? - What helped you transform your belief when you first started...
2021-09-0740 min
EDIT HISTORYBONUS Episode: Interview on the Done Dissertation Office Hours ShowIn this BONUS episode, you'll hear a replay of an interview that I did for the Done Dissertation Office Hours Show, hosted by Dr. Ramon Goings. Here, we talked about building a business or side hustle while being a graduate student! Dr. Ramon Goings is the founder of the Done Dissertation Coaching Program. He currently serves as Assistant Professor in the Language, Literacy, and Culture interdisciplinary doctoral program at the University of Maryland, Baltimore County. Dr. Goings is an expert on gifted/high-achieving Black male student success in PK-20 settings and diversifying the teacher and s...
2021-08-2733 min
EDIT HISTORY47. 100k - My Honest Thoughts On episode 47 of The Side Hustle Club Podcast: - My honest thoughts about hitting 100k - A transparent breakdown of my business (in sales) - The key lessons I've learned while creating 100k - The role of strategy and mindset in my business - The five things that worked really well for my business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: h...
2021-08-2444 min
EDIT HISTORY46. Copying or Modeling After Other Coaches On episode 46 of The Side Hustle Club Podcast: - Why this happens either knowingly or unknowing - How other people can tell when you're drawing heavy inspiration after someone - What to do instead if you want to become a thought leader in your niche and operate authentically Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin...
2021-08-1726 min
EDIT HISTORY45. I Want to Start a Business Because I Hate My Job... Now What?On episode 45 of The Side Hustle Club Podcast, we'll be responding to a question I got in my DMs, which was: "Hello Cheryl, may I have your advice? I got interested in entrepreneurship about a year ago when I read Russell Brunson's Dotcom Secrets. The strategy and funnel concept made me feel amazed. But after wasting thousands in courses, I found myself becoming a funnel designer but not strategist, and I dont have experience to become a funnel coach. And I dont enjoy being a funnel designer, I designed some funnels for 6,7-fig earners, make only $500, one...
2021-08-1124 min
EDIT HISTORY44. 5 Things You Didn't Know About My Business (Tips, Lessons, and Mistakes) On episode 44 of The Side Hustle Club Podcast: - Building a website - Analyzing your content and messaging - Instagram stories views and other metrics - Setting boundaries with clients - Confidence on Instagram stories Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Res...
2021-08-0326 min
EDIT HISTORY43. The "Next Level" Version of You On episode 43 of The Side Hustle Club Podcast: - How the question of "Who do I want to become?" changed the way I approach my life and business - What the next level version of Cheryl would do in her business and life (with examples) - Why you should also think about what this "best version" of you would be like Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email ...
2021-07-2728 min
EDIT HISTORY42. Showing Up Even When You Feel Crap or Tired On episode 42 of The Side Hustle Club Podcast: - What to do if you're frustrated with your lack of results in your business - What to do if you're having a rough time because of other areas of your life - And I'll share how I continued to manage my energy, thoughts, and wellbeing in both of these two scenarios AND still made money in my business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory N...
2021-07-2027 min
EDIT HISTORY41. How I Had a 10k Group Program Launch (Without an Actual Launch)On episode 41 of The Side Hustle Club Podcast: - How we created a 10k+ USD launch without doing a traditional launch (ex: We didn't have a pre-launch and launch phase) - The kinds of content I did for this launch - Other things I did and did not do - And how this launch differed from what other business coaches do or teach Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newslett...
2021-07-1338 min
EDIT HISTORY40. Business Tips & Lessons from My ClientsOn episode 40 of The Side Hustle Club Podcast, we'll are hearing from several of my clients! I asked all of my current clients to share their thoughts on a few questions, and 8 of them were able to respond. The questions are: - What has been your biggest win so far as an entrepreneur? - What was the most challenging part of building a business? What helped you navigate through this? - What is one of your favorite mindset shifts or a thought that has been helpful in pushing you forward? ...
2021-07-0639 min
EDIT HISTORY39. 2021 Mid Year Business Updates + Behind the Scenes On episode 39 of The Side Hustle Club Podcast: - The goals I set for 2021 and where I am in terms of hitting these goals - What I've been up to for the first half of the year - What I'll do for the rest of the year and what I will do differently Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheo...
2021-06-2931 min
EDIT HISTORY38. Comparisons & Being Jealous of Other CoachesOn episode 38 of The Side Hustle Club Podcast: - Why comparisons with other coaches happen in the first place - How to critically assess your thoughts of jealousy, comparison, and competition - Why other people's success does not have anything to do with your own business potential, your progress, or whether you'll sign clients or not - What to do and think instead of spending time dwelling on what others are doing Connect with Cheryl Lau Website: https://cheryllau.com/ You...
2021-06-2225 min
EDIT HISTORY37. If I Was Starting My Business From Scratch, Here's What I'd DoOn episode 37 of The Side Hustle Club Podacst: - The 5 key areas I'd focus on + why - Action items you can start to implement in each of these areas - Several examples from my clients Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entreprene...
2021-06-1535 min
EDIT HISTORY36. Client Spotlight: How Alyssa Signed 9 Clients in 3 MonthsOn episode 36 of The Side Hustle Club Podcast, we have one of my clients, Alyssa, to share with us how she signed 9 clients in 3 months. Alyssa is a wildlife photographer coach who helps beginner bird photographers take beautiful photos without expensive gear (HOW COOL IS THAT!?). Some highlights from the conversation are: - The challenges Alyssa faced during the early phases of her entrepreneurship journey - The biggest mindset shifts that propelled her forward in business - How working with a coach has helped her create massive wins in h...
2021-06-0831 min
EDIT HISTORY35. Tips for Your Next Sales Call On episode 35 of The Side Hustle Club Podcast: - What energy are you giving off on your sales call - How to avoid coming off as desperate or salesy on your sales call - Pricing your offer - Your own belief in your offer and why that matters Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: ...
2021-06-0123 min
EDIT HISTORYBONUS Episode: Make Money in Your Side Hustle with Cheryl Lau & Michael KimIn this BONUS episode on The Side Hustle Club Podcast, you'll hear a replay of an IG live that Michael Kim and I hosted on May 25, 2021. Here, we talked about building a business as a side hustler! Specifically, we touch on topics such as: - What is coaching and our experience with building a coaching business - Differentiating yourself as a new business owner or coach - Our thoughts on investments in business - And more money + business tips! You can find us @mich...
2021-05-2657 min
EDIT HISTORY34. Thought Leadership as Coaches & Entrepreneurs On episode 34 of The Side Hustle Club Podcast: - What thought leadership looks like for you and your business - How to demonstrate your thought leadership - How this is going to separate you from everyone else doing and selling the same thing as you Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cherylla...
2021-05-2523 min
EDIT HISTORY32. You Aren't Signing Clients... Now What? On episode 32 of The Side Hustle Club Podcast: - The two most common scenarios that happen when coaches or service-based entrepreneurs struggle to sign clients - And how to go about these two situations Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs ...
2021-05-1127 min
EDIT HISTORY30. The Behind the Scenes of My Paid WorkshopOn episode 30 of The Side Hustle Club Podcast: - The 2 events that inspired this workshop + the gap in the market - How I'm currently marketing this workshop - What we'll be learning inside the upcoming workshop Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for...
2021-04-2723 min
EDIT HISTORY28. My 2021 Content Strategy On episode 28 of The Side Hustle Club Podcast: - The platforms I'll be doubling down on in 2021 (and why) - The specific types of content I'll be creating for these platforms - How I'm going to continue to book out my 1:1 coaching program Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau ...
2021-04-1328 min
EDIT HISTORYBONUS Episode: My Very First Podcast Episode in 2019Hey everyone! I want to share with you my very first podcast episode EVER from back in 2019! Back in the day, I had a podcast called "The Quarter Life Project Podcast", which only lasted about 5 episodes before I took a 6-month break from business (I talk about this on episode 16 of the Side Hustle Club Podcast). Now, if I were to critique my 2019 episode, my past content is quite "basic" and doesn't necessarily capture any of my own original ideas. It was very motivation-driven instead of pushing the audience to critically assess their own business, providing a...
2021-04-1018 min
EDIT HISTORY27. What My Early 20s Taught Me About Instagram & Business On episode 27 of The Side Hustle Club Podcast: - The mistake I made in my early 20s when it came to Instagram - How my early 20s influenced the way I show up online today - The importance of NOT trying to be someone you're not, especially when building a business or personal brand Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: h...
2021-04-0619 min
EDIT HISTORYBONUS Episode: Using Your Story to Build Your Brand with Cheryl Lau & Rae FungIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on April 2, 2021. Here, we talked about how to use your own story and experiences to build your personal brand or business. Specifically, we touch on topics such as: - Why you should be sharing your personal story - Why we suggest NOT keeping your content "strictly business" or as professional as possible - How personal is "too personal" - How we have personally...
2021-04-0348 min
EDIT HISTORY26. Being a Law School Dropout Changed My Business & Life On episode 26 of The Side Hustle Club Podcast: - How being a law school dropout led me to pursue a business and career that I'm so passionate about - What being a law school dropout taught me about taking full responsibility over my business results - The importance of not letting ego keep you stuck in business or life Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.co...
2021-03-3024 min
EDIT HISTORYBONUS Episode: Building Credibility & Authority with Cheryl Lau & Rae FungIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on March 26, 2021. Here, we talked about how to build credibility and authority for your personal brand or business. Specifically, we touch on topics such as: - How we define credibility and authority - How to showcase credibility and authority if you lack experience - How we personally demonstrate credibility and authority in our brands and businesses After the 20-minute training, we did...
2021-03-271h 01
EDIT HISTORY24. How to Balance Your Coaching Business with a 9-5On episode 24 of The Side Hustle Club Podcast: - The 2 key mindset shifts that helped me stop stressing over how "little" time I have - A behind the scenes look into the things I do in my business so that I can spend just 2 hours a day on my business (on average) - The key social media strategies or action items that help me make consistent 5-10k months in my business, even on top of grad school Connect with Cheryl Lau Website: https://cheryllau.com/ YouT...
2021-03-1628 min
EDIT HISTORY20. My Business Journey: From Zero to 5k-10k MonthsOn episode 20 of The Side Hustle Club Podcast: - The 5 phases of my business journey and the key takeaways from each - The 3 mentors who have contributed a lot to my business journey @vanessalau.co @iamjamgamble @diellecharon - How dealing with online harassment and threats of blackmail changed the trajectory of my business - And more practical tips or insights that might help you with your journey Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@ch...
2021-02-1633 min
EDIT HISTORY19. Lessons from Consistent 5k-10k Months in My Business On episode 19 of The Side Hustle Club Podcast: - The 3 key mindset shifts or action items that helped me make consistent 5k-10k months in my online coaching business - How I've been able to build interest and demand for my offers - Why I'm still offering 1:1 coaching instead of pivoting to a group coaching or course-based business model ASAP Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instag...
2021-02-0931 min
EDIT HISTORYBONUS Episode: Conversation with the Female Asian Boss BabesIn this BONUS episode of The Side Hustle Club Podcast, I share a behind-the-scenes conversation with @bellafrancescas + @chelsyaernina + @cheryltheory + @ophieho Back in summer 2020, the four of us had the intention of starting our podcast called the Female Asian Boss Babe Podcast. However, because of time zone differences and busy schedules, it was a challenge to find consistent times to record + edit episodes together. That said, we still created one fabulous episode together! Specifically, we touch on topics such as: - How we started in entrepreneurship - Asian cu...
2021-01-2139 min
EDIT HISTORY16. My Biggest Business Regret (Don't Do This Mistake) On episode 16 of The Side Hustle Club Podcast: - What contributed to this mistake (and how you can prevent it) - 5 Lessons I learned from this mistake - A reminder for you if you're feeling discouraged in your business I know that business can feel hard sometimes. Maybe you're struggling to see the results that you want. Whatever it is, I hope this episode will serve as a gentle reminder for you to keep taking action, to keep growing as an entrepreneur, and to showing up for your clients or...
2021-01-1929 min
EDIT HISTORY13. 2021 Business Goals Planning On episode 13 of The Side Hustle Club Podcast: - 3 Steps to mapping out your 2021 goals for your business (and other practical tips and mindset shifts that'll help you make your goals happen) - 5 Key areas to zone in on in 2021 (These are areas that me and my clients double down on in our businesses) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedi...
2020-12-2927 min
EDIT HISTORY12. How I Made 10K in Sales in 21 DaysOn episode 12 of The Side Hustle Club Podcast: - How I adjusted to being a new PhD student and how I learned to balance my business on top of my PhD program - The 4 key lessons that helped me make 10k USD in 21 days - Other practical action steps and mindset shifts I made to help me get here Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram...
2020-12-2236 min
EDIT HISTORY9. Overcoming Your Fear of Selling for Your Business On episode 9 of The Side Hustle Club Podcast: - The importance of selling not just for making sales in your business, but for serving your ideal clients - Why you don't need to worry about everyone's opinion of you when it comes to selling on social media - How I approach selling for my own business and some other selling tips Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email ...
2020-12-0123 min
EDIT HISTORY7. Overcoming Your Fear of Judgment as an EntrepreneurOn episode 7 of The Side Hustle Club Podcast: - The costs of not taking action because you're worried about what others think of you - An example of how showing up (despite the fear) led me to my first paying client - What to do and think when this fear creeps up Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Link...
2020-11-1720 min
EDIT HISTORY6. How to Be a More Confident Entrepreneur On episode 6 of The Side Hustle Club Podcast: - What to do if you're stuck on your brand messaging and positioning and feel discouraged because you don't know what makes you different or unique - What to do instead of modeling your business or offers after other successful coaches or entrepreneurs because you're not confident in how to package or position your own offer Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/emai...
2020-11-1022 min
EDIT HISTORY5. How to Get Your First Paying Clients On episode 5 of The Side Hustle Club Podcast: - Crafting your offer and how to package it - The sales-generating activities you should spend more time on - Selling your offer Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AU...
2020-11-0331 min
EDIT HISTORY4. Comparing Yourself with Other EntrepreneursOn episode 4 of The Side Hustle Club Podcast: - The consequences of comparing yourself with other entrepreneurs - Why you should NOT model your business or content after other entrepreneurs who are seemingly more successful than you - What you should do instead if you want to have a successful online business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Linked...
2020-10-2720 min
EDIT HISTORY3. The 3x3 (+1) Content StrategyOn episode 3 of The Side Hustle Club Podcast: - The overarching framework behind this 3x3 (+1) Content Strategy - The four types of content you NEED for your business - How to apply and use this strategy Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource fo...
2020-10-1921 min
EDIT HISTORY2. The ONE Thing You Need for a Successful Online BusinessOn episode 2 of The Side Hustle Club Podcast: - Why you need to be making decisions quickly and implementing quickly - How developing your own thought leadership is going to differentiate you from your colleagues or competitors - A new perspective on how to gain clarity for your business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www...
2020-10-1220 min