Shows
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areAnswering More Deep & Weird Questions (Podcaster Q&A)In this unscripted bonus episode, I answer delightfully weird and deeply personal questions from friends - Covering everything from past insecurities, podcast advice, to how my friendships have evolved. In this episode, we cover: (00:00) Introduction (0:35) What crime would you commit if it were legal for 12 hours? (0:59) If you were a cult leader, what’s your cult’s name and aesthetic? (01:41) What’s the weirdest compliment that would absolutely make your day? (03:03) You’re suddenly famous for something stupid. What did you do? (03:44...2025-08-1217 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areAnswering Your Deepest & Weirdest Questions (Podcaster Q&A)In this impromptu bonus episode of EDIT HISTORY, I answer spontaneous questions from my friends after a last-minute guest cancellation. From podcasting highs and moments of self-doubt to K-pop playlists and unpopular opinions, I get candid about my personal quirks, creative process, and what keeps me going as a solopreneur podcaster. In this episode, we cover: (00:00) Introduction (00:23) What’s one decision you’re so proud of? (01:57) What do you do to make guests feel comfortable? (04:20) Have you ever replaced a bad habit wit...2025-07-1825 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are200. What’s Working, What’s Changing, and What I’m Testing Right Now (Feb 2025)A few months ago, I didn’t know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn’t where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of - Is this the end of podcasting for me? But, instead of walking away, I decided to completely reimagine my approach to this podcast. On today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do dif...2025-02-2520 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are198. People had a lot to say about me, but I showed up online anyways (Susan Hyatt)There’s a moment we all face—the hesitation before hitting ‘post.’ The fear of saying the wrong thing. The pressure to appear polished, professional, perfect. But what does it really take to show up online—not just to be seen, but to be fully yourself? Our guest, Susan Hyatt, knows this better than most. She built her business in the Wild West of social media—back when MySpace ruled and Facebook was invite-only. At first, she played by the rules: look the part, say the right things, avoid ruffling feathers. But the moment she stopped filtering herself? Eve...2025-02-1148 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are195. I don't post content consistently but still make sales in my business (Ruby Lin)Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is? Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur. Tune in to learn how you can grow...2025-01-1449 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areCOWORK & CHILL WITH CHERYL - A personalized and strategic 1:1 content creation experienceCOWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large. For the program details: https://cheryltheory.com/ccc To book a discovery call: https://cheryltheory.com/discovery Connect with Cheryl...2024-10-2812 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are184. 3 Lessons for Solopreneurs & Content Creators to Be Consistent and Committed to Your GoalsOn episode 184 of The Thought Leader Club Podcast: - My 2024 goal that I fell off track with - 3 Perspectives on rebuilding consistency and commitment to your goals - An update on Cheryl's 2024 goal (hehe) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepre...2024-08-1923 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are173. How to be Prolific & Consistent on 0-2 Hours a Day (MASTERCLASS)On episode 173 of The Thought Leader Club Podcast, you'll hear a replay of our 2024 Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day) The most common question I get is "Cheryl, how do you do it all? How do you balance it all and still get everything done?" In fact, my most downloaded podcast episode in 2023 was Episode 108: How to Structure Your Week as a Side Hustler Needless to say, my peeps are high achievers who want to do it all - They want to attract cool opportunities (ex: Paying clients...2024-06-021h 10
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are170. How to Create a Relaxed Lifestyle While Growing Your Business: Chill AF Solopreneur (Part 3)This episode unpacks ways to be successful not just by working hard and growing your solopreneur business, but also through creating work life balance and a lifestyle that lets you prioritize the other parts of your life that matter to you. On episode 170 of The Thought Leader Club Podcast, we cover: - The changes you can implement right away to move closer to your dream solopreneur lifestyle - Scheduling mandatory time-off for rest - A breakdown of a week in the life of Cheryl's chill AF solopreneur lifestyle ...2024-05-1033 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are169. How to Plan Your Week as a Full Time Entrepreneur: Chill AF Solopreneur (Part 2)As a full-time entrepreneur, it’s easy to fall into the trap of overworking and therefore lose work-life balance and be prone to burnout. At this phase of your business, it is important to have the time management tools, support systems, and habits that match your capacity and preferences so you can continue building a successful personal brand-based solopreneur business. On episode 169 of The Thought Leader Club Podcast, we cover: - What to focus on in your business as a full time business owner - What is Pen & Paper Time, and some e...2024-04-2332 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are168. How to Plan Your Week as a Side Hustler: Chill AF Solopreneur (Part 1)For many side hustlers, learning how to manage your time to maintain work-life balance is top priority. This is vital to not just the success of your solopreneur business and personal brand, but also to your overall wellbeing. On episode 168 of The Thought Leader Club Podcast, we cover: - What do you need to do for your business this week? - What support, coaching, tools, habits, etc do you need in place to facilitate you taking action on your business this week? - Cheryl’s weekly schedule breakdown as a sid...2024-04-1430 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are167. Asian Solopreneur's POV on Creating Success in Business, Career, & LifeWhether you’re thinking of quitting a high paying job, starting a business, or wanting to become a successful content creator, there’s probably a lot of pressure on you to stay in a traditional career path and NOT pursue your big, audacious dreams… Especially if you’re an Asian woman. Growing up with Asian parents taught us to work hard and aim to become a doctor, lawyer, engineer, or banker… Otherwise, you’re a failure. In this episode, we cover: - How to balance what your Asian immigrant parents want versus...2024-04-0721 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areGrowing up with Asian Parents, Quitting Law School & PhD, and Tips for Building Thought Leadership (BONUS Episode)In this BONUS episode, you'll hear a replay of an interview that I did for the Personal with Money Podcast, hosted by Michael Kim. "Are you creating a career you're truly proud of? Or is it based on what your parent's expect from you? Cheryl Lau, a coach for aspiring thought leaders, shares her story on how she had to quit Law School AND her PhD, to create a career and business she was truly PROUD of. In this conversation you'll learn: 1) How to have the courage to leave a career that you know is not meant f...2024-01-231h 02
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areNavigating Loneliness, Marriage, and Making Friends as an Entrepreneur (BONUS Episode)In this BONUS episode, you'll hear a replay of an interview that I did for the Own Your Voice Podcast, hosted by Rae Fung. "Join Rae for a candid conversation with one of Rae’s earliest internet friends, Cheryl Lau, who is a fellow coach and a podcaster. Cheryl opens up about her earlier experiences of loneliness and how it led her to becoming someone she no longer recognised. She shares never heard before stories from her 5 year long-distance relationship and honest reflections from the past year of married life. From letting go of old ideals of success to grieving her...2024-01-0251 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are149. My Next Steps & Planning My Thought Leadership Strategy: Hi, I'm Cheryl Lau (Part 3)In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically dive into my next steps and how I’m planning my thought leadership strategy. On episode 149 of The Thought Leader Club Podcast, we cover: - Who I want to be - What I want to be known for - My 2024 goals - What success looks like for me in the next 1-3 years - Where is my bigges...2023-12-0337 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are148. 5 Years of Lessons from Building a Successful Solopreneur Coaching Business & Personal Brand: Hi, I'm Cheryl Lau (Part 2)In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically focus on how I am growing a successful coaching business and building my personal brand as an entrepreneur. On episode 148 of The Thought Leader Club Podcast, we cover: - Starting my coaching journey in 2019 - Restarting my business coaching program in 2020 - Becoming known for my thought leadership in 2021 - Quitting my PhD, moving to Singapore, and becomin...2023-11-281h 21
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are147. Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success: Hi, I'm Cheryl Lau (Part 1)In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode specifically looks at my story of quitting traditional careers (i.e. law school and PhD), navigating my Asian parents’ expectations, and redefining success. On episode 147 of The Thought Leader Club Podcast, we cover: - My three core guiding principles - Growing up - From university to law school to quitting law school - From full-time research job to PhD - Q...2023-11-1948 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Interview on the Ask an Introvert PodcastIn this BONUS episode, you'll hear a replay of an interview that I did for the Ask an Introvert podcast, hosted by Jennifer Ho. "Without the friendships we want and need in our lives, it can feel really lonely. Meet Cheryl, who grappled with loneliness as a prominent feeling throughout the majority of her life. In this episode, we share our takes on how cultivating close friends on the Internet has helped us feel less lonely as we create supportive and loving friendships. So much is possible with all the options...2023-07-2637 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Interview on the Daring Living PodcastIn this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang. In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way. "In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a strong body of work that showcases our unique perspectives, generates demand for our offers, and allows us to create content and businesses we are truly proud of. 2023-07-1041 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are125. The Cheryl Theory 2.0On episode 125 of The Side Hustle Club Pocdast: - What to do: Making decisions on your bare minimum plan for your business - How to think: Managing your thoughts and emotions, and your entrepreneurial identity - Skill 1: Thought leadership and 7 questions to explore to start honing in on your thought leadership - Skill 2: Soft launching and what this could look like in terms of content for your business - Skill 3: Brand and where are external influences unknowingly influencing the way you show up Connec...2023-05-2237 minEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are124. Webinar: The Cheryl Theory WebinarFor the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/cheryltheorywebinar/ You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/cheryltheorywebinar/ P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryll...2023-05-151h 07
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are96. Client Spotlight: 14 High Ticket Clients in 6 Months (as a Side Hustler) with Kim LiaoOn episode 96 of The Side Hustle Club Podcast, we have one of our awesome clients Kim to share how she signed her first 14 high-ticket coaching clients since we started working together: - How Kim's brand and content have changed in the past 6 months and now it's a much more genuine reflection of who she is - How Kim recently landed an opportunity to guest on Dr Phil as a panelist/speaker via her TikTok content - Why Kim decided to work with Cheryl and how that has helped Kim as a side hustler2022-10-1041 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: The Quit Party 2022A replay of our event from October 8, 2022 where we celebrated stories of “quitting” and making courageous decisions based on your values, going against norms and expectations, and ultimately creating your own dream life. Speakers: Jennifer: https://www.instagram.com/byjenniferho/ Carey: https://www.instagram.com/happycarey_befit/ Brittany: https://www.instagram.com/brttnytrnh/ Cheryl: https://www.instagram.com/cheryltheory/ Note: Only the replay of the speakers' portions is shared publicly. The Q&A and sharing from the audience were not recorded ...2022-10-081h 41
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are87. Client Spotlight: Leaving Law for Full-Time Entrepreneurship with Clara NahOn episode 87 of The Side Hustle Club Podcast, we have one of our awesome clients Clara to give a behind-the-scenes into her journey from being unfulfilled in her law career to now being a full-time coach: - What the decision-making process looked like (and all the mind drama that came up) - Some insights on how Clara signed 9 clients in her first month of being a full-time entrepreneur - Why Clara decided to work with Cheryl in 2021 and how that helped Clara develop the skills and mindset tools she needed to make the b...2022-08-0754 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are86. How to Create Your First 5k or 10k Month (Even as a Side Hustler) On episode 86 of The Side Hustle Club Podcast: - The four most common scenarios that coaches at this stage of their business will struggle with - How to work through these scenarios - Practical tips and mindset shifts to consider if you're in any of these scenarios yourself Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.c...2022-07-1132 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are85. How to Sign Your First 1-3k Client On episode 85 of The Side Hustle Club Podcast: - The three most common scenarios that coaches at this stage of their business will struggle with - How to work through these scenarios - Practical tips and mindset shifts to consider if you're in any of these scenarios yourself Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.c...2022-07-0429 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are84. Creating Your Dream Business & Life On episode 84 of The Side Hustle Club Podcast: - Three specific examples from myself and our awesome clients where we created our dream life - What is required to create your dream business and life - Three things to consider as you move forward in creating your dream business and dream life Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Link...2022-06-2725 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are83. What My Non-Entrepreneur Parents Taught Me That Made Me a Better Entrepreneur On episode 83 of The Side Hustle Club Podcast: - Specific characteristics I've observed from my parents which have helped me become a better entrepreneur - How I have integrated these lessons and observations into my own business - Some of the core values I operate from both in life and in business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Linke...2022-06-1821 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are82. My Content is Too Basic, Beginner, and Generic On episode 82 of The Side Hustle Club Podcast: - Some recent reflections when I look back on my Instagram stories from 2019 - What you can do to create better content - Posting the post (even if you think it's meh) versus waiting a bit longer to edit and improve it Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: ht...2022-06-0629 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Ruby x Cheryl Rants About the Coaching IndustrsyIn this BONUS episode, you'll hear a replay of an IG live we did with @rubysparks.co as we talk about: - Some recent trends we’ve observed in the online coaching industry - Why we see many people pivot into business coaching and then leave - How unmanaged or misguided expectations about creating a business can make your entrepreneurship journey a lot harder than it needs to be - And so much more! P.S. Ruby does a weekly series called "Ruby Rants" on Instagram, hence the...2022-06-011h 07
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are81. My Honest Thoughts About Business Coaches On episode 81 of The Side Hustle Club Podcast: - The idea that we can expect to see XXX income results by YYY timeline (and that this is apparently a norm) - How business coaches tend to put money and metrics on a pedestal within their marketing - The illusion that life is going to be perfect and way better after you scale your business to certain milestones Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Ne...2022-05-3031 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Chat with Our Awesome ClientIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of an IG live we did with one of our awesome clients @ayeshanoelle, where we talked about what it’s like inside our coaching program ✨✨✨ We touched on topics such as: - Why did you decide to join the program in the first place? - What was most surprising about working with Cheryl? - How has our coaching supported you and your business in the past 2+ months? (We officially started the Group Program in March 2022) - And mo...2022-05-2532 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are80. I’m Not Good, Successful, or Attractive Enough On episode 80 of The Side Hustle Club Podcast: - My own experiences with these types of feelings and how that led me to try to look and sound like everyone else on Instagram at the beginning of my business - How I worked through this and * actually * started seeing bigger traction in my business - And a story about me as a competitive chess player as a kid (I promise it's relevant to the conversation LOL) Connect with Cheryl Lau Website: https://cheryllau.com/ ...2022-05-2336 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are79. Creating Results in Your Business by Doing the Bare Minimum Really, Really Well On episode 79 of The Side Hustle Club Podcast: - How I'm structuring the brand new curriculum for our private clients to help them sign clients and grow their business by do the bare minimum really, really well - How this approach to business has helped me and our awesome clients sign clients, stand out in their industry, and feel genuinely happier in their day to day life - Turn up the quality, energy, and impact of your content, marketing, messaging, brand, and selling so you can turn down the amount of time spent w...2022-05-1640 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are78. 6 Figure Mindset with 6 Figure Entrepreneurs (Part 2)In the second of a 2-part series, we are talking to a number of amazing 6+ figure coaches & entrepreneurs on how mindset has played a role in their business success. We will be asking them the following questions: How would you describe or explain what it means to “work on your mindset”? What was the most helpful mindset shift for you BEFORE you hit your first 6 figures in your coaching business? What do you think held you back the most during that phase? And what about now, AFTER you crossed 6 figures? What thought are you working on the m...2022-05-091h 02
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are77. 6 Figure Mindset with 6 Figure Entrepreneurs (Part 1)In the first of a 2-part series, we are talking to a number of amazing 6+ figure coaches & entrepreneurs on how mindset has played a role in their business success. We will be asking them the following questions: How would you describe or explain what it means to “work on your mindset”? What was the most helpful mindset shift for you BEFORE you hit your first 6 figures in your coaching business? What do you think held you back the most during that phase? And what about now, AFTER you crossed 6 figures? What thought are you working on the m...2022-05-0252 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are76. Getting Out of a Slump or Burnout in Your Business On episode 76 of The Side Hustle Club Podcast: - My most recent experience with nearing burnout - Why I decided to slow down my business on the front-facing side for a few months - How this period of "down time" and rest helped me on a personal level - And why I know we're now ready to speed the hell up for the rest of 2022 :) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Ne...2022-04-2530 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are75. Becoming a Full-Time Entrepreneur (And Some Updates) On episode 75 of The Side Hustle Club Podcast: - Why I decided to go full-time into my coaching business - Why this decision felt difficult - The importance of identity and trusting your decisions Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs...2022-04-1833 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are74. Spilling the Tea on My Wedding On episode 74 of The Side Hustle Club Podcast: - It is okay if you want to do things differently - Always have a firm understanding of who you are and what are your own priorities (so you don't let the noise influence your decisions) - It is okay if people have their own thoughts and opinions (We all have different value systems) - You are very, very capable of problem-solving and finding alternative options Connect with Cheryl Lau Website: https://cheryllau.com/ 2022-03-2230 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are73. 3 Years in Business: Lessons, What Worked, and What's Next (Part 2) On episode 73 of The Side Hustle Club Podcast: - What got us to where we are today and lessons learned (What worked) - What we will focus on moving forward to take the business to the next level (What's next) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Res...2022-03-1531 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are72. 3 Years in Business: Lessons, What Worked, and What's Next (Part 1) On episode 72 of The Side Hustle Club Podcast: - What got us to where we are today and lessons learned (What worked) - What we will focus on moving forward to take the business to the next level (What's next) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Res...2022-03-0837 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are71. How to Start & Grow a Podcast in 2022 On episode 71 of The Side Hustle Club Podcast: - Tips for your workflow when it comes to creating your podcast episodes - Tips for your podcast content strategy - The specific tech or software I use to create our show Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau 2022-03-0233 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are70. Your Money-Making Theory On episode 70 of The Side Hustle Club Podcast: - What the heck is this Money-Making Theory!? (The core components of this strategy) - Why this is going to be a game-changer in your business - Why I believe this is going to be the new way of building brand awareness and creating demand for your offers - How the Money-Making Theory is going to play a role in my business moving forward Connect with Cheryl Lau Website: https://cheryllau.com/ You...2022-02-2130 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are69. Lessons from My First 2 Months of Being Full Time in My Business On episode 69 of The Side Hustle Club Podcast: - The 4 major lessons I learned from being a "full time entrepreneur" (but still building my business on part time hours) - How we created nearly 30k USD in sales in two months - How these lessons will influence my business and life decisions moving forward Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cherylt...2022-02-1431 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are68. Client Spotlight: Building a Coaching Business on Top of a Career + Other Creative Projects with Betty XieOn episode 68 of The Side Hustle Club Podcast, we have one of my clients, Betty Xie, to share how she developed her unique thought leadership and is now making waves as a career coach for creatives. Betty is a filmmaker and a coach for creatives. She supports creatives to grow their career, practice, and income without the pressure or stress to meet other people’s expectations. Some highlights from the conversation are: - What is thought leadership and how Betty is becoming known for her work and the unique value she brings to the...2022-02-0146 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are67. Create Your Own Dream Life, Not Your Parents' Dream On episode 67 of The Side Hustle Club Podcast: - What it means to create your own dream life, not your parents' dream (and my story + experiences) - Why having different career and life goals from your parents does NOT mean you're ungrateful, lazy, etc - What to do if you do decide to go a different route from what others expect of you Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau...2022-01-2532 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Asian Parent Expectations and Career Pivots with Abigail ChinIn this BONUS episode, you'll hear a replay of an IG live I did with Abigail Chin. Here, we talked about navigating parental expectations, making pivots in career + life + business, our 2022 plans & "word of the year", and more! Abigail Chin is an entrepreneur who focuses on digital creation and online education. She quit her 9-5 as a commercial interior designer to start her own business in the hopes of upleveling the entire creative industry. Abigail specializes in brand identity and uses her framework to help her clients to discover, express, and influence through content creation. I...2022-01-2234 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are66. Client Spotlight: Thought Leadership & Being a Leader for Introverts with Jennifer HoOn episode 66 of The Side Hustle Club Podcast, we have one of my clients, Jennifer Ho, to share how she developed her unique thought leadership and is now making waves as a life coach for introverts. Jennifer guides introverts to be confident and charismatic leaders of their lives. She specializes in helping them navigate difficult situations, make decisions that feel good, and speak up for what matters most to them. All of this in the most introverted way possible - because that's how they’re meant to be. Some highlights from the conversation are: ...2022-01-1855 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are65. 2021 Recap: $100k+ as a Side Hustler On episode 65 of The Side Hustle Club Podcast: - The 2 core offers that created $100k in 2021 + the key takeaways in terms of selling these offers - The content that helped to create these results + the key takeaways in terms of content - Managing our thoughts and expectations so we can start operating from the energy that will help us create amazingness in 2022 Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/emai...2022-01-1136 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are64. Your 2021 Business Reflections and 2022 Goals On episode 64 of The Side Hustle Club Podcast: - The key questions I ask myself when reflecting on my 2021, and using this to make informed decisions on what my goals are for 2022 - Creating goals that do not overwhelm you or stress you out… Before 2022 even starts - Releasing expectations and operating from the energy that will help you actually create incredible results in 2022 Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://ch...2022-01-0435 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are63. How to Have Clear Messaging that Resonates On episode 63 of The Side Hustle Club Podcast: - The pivots and shifts in my own messaging throughout 2021 - Why I chose to leverage each iteration of my messaging in my business and brand - How to make sure your own messaging is clear and resonates with your ideal clients Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: h...2021-12-2128 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are62. Honest Thoughts About My Business + Business & Life Updates On episode 62 of The Side Hustle Club Podcast: - Personal life + business updates - How my business has allowed me to go see my family and boyfriend who I have not seen for nearly two years - How my business got to where it is today, and the limiting beliefs I had to navigate during the past few years Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagr...2021-12-1434 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are61. How to Grow Your Coaching Business in 2022 On episode 61 of The Side Hustle Club Podcast: - The Cheryl Theory Framework, which is my own approach to building a 6 figure coaching business by doing the bare minimum number of things, but doing each thing really, really well - The different areas of your business to consider focusing on, and much time I'd suggest allocating for each part - What I'm currently doing in my own business and what a typical weekly schedule looks like for me Connect with Cheryl Lau Website: http...2021-12-0745 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are59. When Showing Up for Your Business Feels Hard On episode 59 of The Side Hustle Club Podcast: - Putting yourself out there, especially if you identify as a shy, quiet, or introverted person (and what to do and think) - Showing up when you don't feel inspired or motivated to create content (and what to do and think) - How I stay motivated and why I continue creating content, even when I'm tired or lacking confidence or inspiration Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@c...2021-11-2329 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are57. Finishing 2021 StrongOn episode 57 of The Side Hustle Club Podcast: - The relevance of both acknowledging your growth thus far in 2021 AND how to go "all in" in the remainder of the year - Recognizing how the past version of you would be so proud of who you've become today - The "I Got Nothing To Lose" Energy and how this can change your entire business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://ch...2021-11-0931 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are55. The Cheryl Theory: Excelling in Business, Career, & Life On episode 55 of The Side Hustle Club Podcast: - "The Cheryl Theory" + the three core elements of the Theory - The importance of quality (not quantity) and mastering a few key areas of strategies in your business - Being a high achiever who excels by doing the bare minimum Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www...2021-10-2632 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are54. How I Had a 15k Launch (While Being on Vacation) On episode 54 of The Side Hustle Club Podcast: - How we created a 15k USD launch simply from soft launching - The strategy and mindset behind the success of this launch - Interesting business lessons I learned while I was on my vacation Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau 2021-10-1930 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are53. "100k in 12 months = 8.33k per month" (Consistent Results) On episode 53 of The Side Hustle Club Podcast: - My thoughts on the common dialogue (typically among business coaches) about NOT expecting consistent income because this isn’t a 9-5 job - What consistent results look like in my business - What I think will actually help you create consistent results in your business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cherylth...2021-10-1226 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are52. My Insecurities as an Entrepreneur On episode 52 of The Side Hustle Club Podcast: - My thoughts about my appearance and being overweight during the early parts of my business journey - My thoughts about being based in Asia, even though the coaching industry is arguably very western-centric, and how this has shaped some of my business decisions - My thoughts about being a business coach and how business coaching has a bit of a negative reputation Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.you...2021-10-0532 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are51. Should You Start a Group Coaching Program? On episode 51 of The Side Hustle Club Podcast: - Why I wish I didn't try to launch a group program so early in my business, and what I wish I did before I tried to launch my first group program - The structure and logistics of running a group coaching program and how to be the best coach in a group setting - What to consider if you're ready to start your own group coaching program Connect with Cheryl Lau Website: https://cheryllau.com...2021-09-2129 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are50. Client Spotlight: How Crystal Made Back 2x Her InvestmentOn episode 50 of The Side Hustle Club Podcast, we have one of my clients, Crystal, to share with us how she made back 2x her investment of our 1:1 Program. Crystal is a dietitian, nutrition & mindset coach. She’s passionate about helping Asian women break free from the yoyo-dieting cycle, heal their relationships with food and their body, feel truly confident inside out and achieve their health goals in a sustainable way. Some highlights from the conversation are: - How Crystal went from not charging high-ticket for her program to signing her first 5 high-ticket cli...2021-09-1438 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are49. 100k Q&AOn episode 49 of The Side Hustle Club Podcast, we'll be answering ten questions you had about my journey to my first 100k USD in business: - Now that you've made your first 100k, what would you have done differently to get to it quicker? - Were there times when you had so much on your plate that you seriously considered giving up? - What are the key differences between starting out with no clients, slowly building your business, and now? - What helped you transform your belief when you first started...2021-09-0740 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Interview on the Done Dissertation Office Hours ShowIn this BONUS episode, you'll hear a replay of an interview that I did for the Done Dissertation Office Hours Show, hosted by Dr. Ramon Goings. Here, we talked about building a business or side hustle while being a graduate student! Dr. Ramon Goings is the founder of the Done Dissertation Coaching Program. He currently serves as Assistant Professor in the Language, Literacy, and Culture interdisciplinary doctoral program at the University of Maryland, Baltimore County. Dr. Goings is an expert on gifted/high-achieving Black male student success in PK-20 settings and diversifying the teacher and s...2021-08-2733 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are47. 100k - My Honest Thoughts On episode 47 of The Side Hustle Club Podcast: - My honest thoughts about hitting 100k - A transparent breakdown of my business (in sales) - The key lessons I've learned while creating 100k - The role of strategy and mindset in my business - The five things that worked really well for my business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: h...2021-08-2444 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are46. Copying or Modeling After Other Coaches On episode 46 of The Side Hustle Club Podcast: - Why this happens either knowingly or unknowing - How other people can tell when you're drawing heavy inspiration after someone - What to do instead if you want to become a thought leader in your niche and operate authentically Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin...2021-08-1726 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are45. I Want to Start a Business Because I Hate My Job... Now What?On episode 45 of The Side Hustle Club Podcast, we'll be responding to a question I got in my DMs, which was: "Hello Cheryl, may I have your advice? I got interested in entrepreneurship about a year ago when I read Russell Brunson’s Dotcom Secrets. The strategy and funnel concept made me feel amazed. But after wasting thousands in courses, I found myself becoming a funnel designer but not strategist, and I dont have experience to become a funnel coach. And I dont enjoy being a funnel designer, I designed some funnels for 6,7-fig earners, make only $500, on...2021-08-1124 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are44. 5 Things You Didn’t Know About My Business (Tips, Lessons, and Mistakes) On episode 44 of The Side Hustle Club Podcast: - Building a website - Analyzing your content and messaging - Instagram stories views and other metrics - Setting boundaries with clients - Confidence on Instagram stories Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Res...2021-08-0326 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are43. The “Next Level” Version of You On episode 43 of The Side Hustle Club Podcast: - How the question of "Who do I want to become?" changed the way I approach my life and business - What the next level version of Cheryl would do in her business and life (with examples) - Why you should also think about what this "best version" of you would be like Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email ...2021-07-2728 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are42. Showing Up Even When You Feel Crap or Tired On episode 42 of The Side Hustle Club Podcast: - What to do if you're frustrated with your lack of results in your business - What to do if you're having a rough time because of other areas of your life - And I'll share how I continued to manage my energy, thoughts, and wellbeing in both of these two scenarios AND still made money in my business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory N...2021-07-2027 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are41. How I Had a 10k Group Program Launch (Without an Actual Launch)On episode 41 of The Side Hustle Club Podcast: - How we created a 10k+ USD launch without doing a traditional launch (ex: We didn't have a pre-launch and launch phase) - The kinds of content I did for this launch - Other things I did and did not do - And how this launch differed from what other business coaches do or teach Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newslett...2021-07-1338 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are40. Business Tips & Lessons from My ClientsOn episode 40 of The Side Hustle Club Podcast, we'll are hearing from several of my clients! I asked all of my current clients to share their thoughts on a few questions, and 8 of them were able to respond. The questions are: - What has been your biggest win so far as an entrepreneur? - What was the most challenging part of building a business? What helped you navigate through this? - What is one of your favorite mindset shifts or a thought that has been helpful in pushing you forward? ...2021-07-0639 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are39. 2021 Mid Year Business Updates + Behind the Scenes On episode 39 of The Side Hustle Club Podcast: - The goals I set for 2021 and where I am in terms of hitting these goals - What I've been up to for the first half of the year - What I'll do for the rest of the year and what I will do differently Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheo...2021-06-2931 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are38. Comparisons & Being Jealous of Other CoachesOn episode 38 of The Side Hustle Club Podcast: - Why comparisons with other coaches happen in the first place - How to critically assess your thoughts of jealousy, comparison, and competition - Why other people's success does not have anything to do with your own business potential, your progress, or whether you'll sign clients or not - What to do and think instead of spending time dwelling on what others are doing Connect with Cheryl Lau Website: https://cheryllau.com/ You...2021-06-2225 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are37. If I Was Starting My Business From Scratch, Here's What I'd DoOn episode 37 of The Side Hustle Club Podacst: - The 5 key areas I'd focus on + why - Action items you can start to implement in each of these areas - Several examples from my clients Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entreprene...2021-06-1535 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are36. Client Spotlight: How Alyssa Signed 9 Clients in 3 MonthsOn episode 36 of The Side Hustle Club Podcast, we have one of my clients, Alyssa, to share with us how she signed 9 clients in 3 months. Alyssa is a wildlife photographer coach who helps beginner bird photographers take beautiful photos without expensive gear (HOW COOL IS THAT!?). Some highlights from the conversation are: - The challenges Alyssa faced during the early phases of her entrepreneurship journey - The biggest mindset shifts that propelled her forward in business - How working with a coach has helped her create massive wins in h...2021-06-0831 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are35. Tips for Your Next Sales Call On episode 35 of The Side Hustle Club Podcast: - What energy are you giving off on your sales call - How to avoid coming off as desperate or salesy on your sales call - Pricing your offer - Your own belief in your offer and why that matters Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: ...2021-06-0123 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Make Money in Your Side Hustle with Cheryl Lau & Michael KimIn this BONUS episode on The Side Hustle Club Podcast, you'll hear a replay of an IG live that Michael Kim and I hosted on May 25, 2021. Here, we talked about building a business as a side hustler! Specifically, we touch on topics such as: - What is coaching and our experience with building a coaching business - Differentiating yourself as a new business owner or coach - Our thoughts on investments in business - And more money + business tips! You can find us @mich...2021-05-2657 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are34. Thought Leadership as Coaches & Entrepreneurs On episode 34 of The Side Hustle Club Podcast: - What thought leadership looks like for you and your business - How to demonstrate your thought leadership - How this is going to separate you from everyone else doing and selling the same thing as you Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cherylla...2021-05-2523 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are32. You Aren't Signing Clients... Now What? On episode 32 of The Side Hustle Club Podcast: - The two most common scenarios that happen when coaches or service-based entrepreneurs struggle to sign clients - And how to go about these two situations Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs ...2021-05-1127 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are30. The Behind the Scenes of My Paid WorkshopOn episode 30 of The Side Hustle Club Podcast: - The 2 events that inspired this workshop + the gap in the market - How I'm currently marketing this workshop - What we'll be learning inside the upcoming workshop Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for...2021-04-2723 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are28. My 2021 Content Strategy On episode 28 of The Side Hustle Club Podcast: - The platforms I'll be doubling down on in 2021 (and why) - The specific types of content I'll be creating for these platforms - How I'm going to continue to book out my 1:1 coaching program Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau ...2021-04-1328 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: My Very First Podcast Episode in 2019Hey everyone! I want to share with you my very first podcast episode EVER from back in 2019! Back in the day, I had a podcast called "The Quarter Life Project Podcast", which only lasted about 5 episodes before I took a 6-month break from business (I talk about this on episode 16 of the Side Hustle Club Podcast). Now, if I were to critique my 2019 episode, my past content is quite "basic" and doesn't necessarily capture any of my own original ideas. It was very motivation-driven instead of pushing the audience to critically assess their own business, providing a...2021-04-1018 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are27. What My Early 20s Taught Me About Instagram & Business On episode 27 of The Side Hustle Club Podcast: - The mistake I made in my early 20s when it came to Instagram - How my early 20s influenced the way I show up online today - The importance of NOT trying to be someone you're not, especially when building a business or personal brand Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: h...2021-04-0619 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Using Your Story to Build Your Brand with Cheryl Lau & Rae FungIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on April 2, 2021. Here, we talked about how to use your own story and experiences to build your personal brand or business. Specifically, we touch on topics such as: - Why you should be sharing your personal story - Why we suggest NOT keeping your content "strictly business" or as professional as possible - How personal is "too personal" - How we have personally...2021-04-0348 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are26. Being a Law School Dropout Changed My Business & Life On episode 26 of The Side Hustle Club Podcast: - How being a law school dropout led me to pursue a business and career that I'm so passionate about - What being a law school dropout taught me about taking full responsibility over my business results - The importance of not letting ego keep you stuck in business or life Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.co...2021-03-3024 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Building Credibility & Authority with Cheryl Lau & Rae FungIn this BONUS episode of The Side Hustle Club Podcast, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on March 26, 2021. Here, we talked about how to build credibility and authority for your personal brand or business. Specifically, we touch on topics such as: - How we define credibility and authority - How to showcase credibility and authority if you lack experience - How we personally demonstrate credibility and authority in our brands and businesses After the 20-minute training, we did...2021-03-271h 01
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are24. How to Balance Your Coaching Business with a 9-5On episode 24 of The Side Hustle Club Podcast: - The 2 key mindset shifts that helped me stop stressing over how "little" time I have - A behind the scenes look into the things I do in my business so that I can spend just 2 hours a day on my business (on average) - The key social media strategies or action items that help me make consistent 5-10k months in my business, even on top of grad school Connect with Cheryl Lau Website: https://cheryllau.com/ YouT...2021-03-1628 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are20. My Business Journey: From Zero to 5k-10k MonthsOn episode 20 of The Side Hustle Club Podcast: - The 5 phases of my business journey and the key takeaways from each - The 3 mentors who have contributed a lot to my business journey @vanessalau.co @iamjamgamble @diellecharon - How dealing with online harassment and threats of blackmail changed the trajectory of my business - And more practical tips or insights that might help you with your journey Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@ch...2021-02-1633 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are19. Lessons from Consistent 5k-10k Months in My Business On episode 19 of The Side Hustle Club Podcast: - The 3 key mindset shifts or action items that helped me make consistent 5k-10k months in my online coaching business - How I've been able to build interest and demand for my offers - Why I'm still offering 1:1 coaching instead of pivoting to a group coaching or course-based business model ASAP Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instag...2021-02-0931 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBONUS Episode: Conversation with the Female Asian Boss BabesIn this BONUS episode of The Side Hustle Club Podcast, I share a behind-the-scenes conversation with @bellafrancescas + @chelsyaernina + @cheryltheory + @ophieho Back in summer 2020, the four of us had the intention of starting our podcast called the Female Asian Boss Babe Podcast. However, because of time zone differences and busy schedules, it was a challenge to find consistent times to record + edit episodes together. That said, we still created one fabulous episode together! Specifically, we touch on topics such as: - How we started in entrepreneurship - Asian cu...2021-01-2139 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are16. My Biggest Business Regret (Don’t Do This Mistake) On episode 16 of The Side Hustle Club Podcast: - What contributed to this mistake (and how you can prevent it) - 5 Lessons I learned from this mistake - A reminder for you if you're feeling discouraged in your business I know that business can feel hard sometimes. Maybe you're struggling to see the results that you want. Whatever it is, I hope this episode will serve as a gentle reminder for you to keep taking action, to keep growing as an entrepreneur, and to showing up for your clients or...2021-01-1929 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are13. 2021 Business Goals Planning On episode 13 of The Side Hustle Club Podcast: - 3 Steps to mapping out your 2021 goals for your business (and other practical tips and mindset shifts that'll help you make your goals happen) - 5 Key areas to zone in on in 2021 (These are areas that me and my clients double down on in our businesses) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedi...2020-12-2927 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are12. How I Made 10K in Sales in 21 DaysOn episode 12 of The Side Hustle Club Podcast: - How I adjusted to being a new PhD student and how I learned to balance my business on top of my PhD program - The 4 key lessons that helped me make 10k USD in 21 days - Other practical action steps and mindset shifts I made to help me get here Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram...2020-12-2236 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are9. Overcoming Your Fear of Selling for Your Business On episode 9 of The Side Hustle Club Podcast: - The importance of selling not just for making sales in your business, but for serving your ideal clients - Why you don't need to worry about everyone's opinion of you when it comes to selling on social media - How I approach selling for my own business and some other selling tips Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email ...2020-12-0123 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are7. Overcoming Your Fear of Judgment as an EntrepreneurOn episode 7 of The Side Hustle Club Podcast: - The costs of not taking action because you're worried about what others think of you - An example of how showing up (despite the fear) led me to my first paying client - What to do and think when this fear creeps up Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Link...2020-11-1720 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are6. How to Be a More Confident Entrepreneur On episode 6 of The Side Hustle Club Podcast: - What to do if you're stuck on your brand messaging and positioning and feel discouraged because you don't know what makes you different or unique - What to do instead of modeling your business or offers after other successful coaches or entrepreneurs because you're not confident in how to package or position your own offer Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/emai...2020-11-1022 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are5. How to Get Your First Paying Clients On episode 5 of The Side Hustle Club Podcast: - Crafting your offer and how to package it - The sales-generating activities you should spend more time on - Selling your offer Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AU...2020-11-0331 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are4. Comparing Yourself with Other EntrepreneursOn episode 4 of The Side Hustle Club Podcast: - The consequences of comparing yourself with other entrepreneurs - Why you should NOT model your business or content after other entrepreneurs who are seemingly more successful than you - What you should do instead if you want to have a successful online business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory Linked...2020-10-2720 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are3. The 3x3 (+1) Content StrategyOn episode 3 of The Side Hustle Club Podcast: - The overarching framework behind this 3x3 (+1) Content Strategy - The four types of content you NEED for your business - How to apply and use this strategy Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource fo...2020-10-1921 min
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are2. The ONE Thing You Need for a Successful Online BusinessOn episode 2 of The Side Hustle Club Podcast: - Why you need to be making decisions quickly and implementing quickly - How developing your own thought leadership is going to differentiate you from your colleagues or competitors - A new perspective on how to gain clarity for your business Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www...2020-10-1220 min