Shows
Expert In YouHow to Show Up Like a Pro on Camera with Cheryl TanIn this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in!
Let’s jump in
Snapshot of the Key Points from the Episode:
03:04 Cheryl’s backstory and what made her stop being a news anchor. Her experiences of transition from corporate to entrepreneurship.
06:52 Why you should care abou...
2023-04-1348 min
Dwayne's Spin StopCheryl Tan (S01E05) on Dwayne's Spin StopIn this episode, Malaysian actress Cheryl Tan (Ivy in Beauty World) chats with Dwayne about Beauty World at Victoria Theatre not Drama Centre (0:38 & 13:12), foreigners working in Singapore (2:09), recycling e-waste (6:00), favourite food place (7:35), Bean Boozled (10:28), reviewers (20:20), technology against sexual assault and feminism (24:48), a new musical making history (38:39), her performance at SingJazz (43:45), performing gigs vs stage plays (45:23), recommended books (52:59). We also play the games Read My Lips (56:20) and Dwayne's Spin Stop (58:09).
Cheryl Tan Facebook https://www.facebook.com/cheryltanyinyi
Instagram https://instagram.com/thecheryltan @thecheryltan
https://linktr.ee/dwaynetan
2021-09-301h 00
STANDOUT with Cheryl Tan84: YouTube Tips To Grow Your Channel With Erin BusbeeToday, we’re diving deep into YouTube.
I have always been a fan of YouTube as a public storage location for videos that my clients and students create.
But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move.
If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conve...
2020-07-0436 minSTANDOUT with Cheryl Tan83: Get the Most Out of Your Podcast Guest Experience With Kelly GloverToday, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live.
I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sen...
2020-06-2237 min
STANDOUT with Cheryl Tan83: What Makes A Great Podcast Guest With Kelly GloverToday, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live.
I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sen...
2020-06-2200 minSTANDOUT with Cheryl Tan82: The True Power of Creating Video Content For Your Business With Corrina CarterI’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator.
But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. Ho...
2020-05-0520 min
STANDOUT with Cheryl Tan82: The True Power of Creating Video Content For Your Business With Corrina CarterI’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator.
But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. Ho...
2020-05-0500 minSTANDOUT with Cheryl Tan81: How To Look And Sound Better On Your Next Video CallWe’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects.
You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.
My goal is to share high...
2020-03-1719 min
STANDOUT with Cheryl Tan81: How To Look And Sound Better On Your Next Video CallWe’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects.
You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.
My goal is to share highly actio...
2020-03-1700 minSTANDOUT with Cheryl Tan80: How To Use Video To Build A Consulting Business With Karol Clarkhttps://youtu.be/nGA0Au3AnY0
You are going to LOVE this interview.
I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better.
There’s a lot of information out there. You know it. But it’s rare to...
2020-02-2733 min
STANDOUT with Cheryl Tan80: How To Use Video To Build A Consulting Business With Karol Clarkhttps://youtu.be/nGA0Au3AnY0
You are going to LOVE this interview.
I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better.
There’s a lot of information out there. You know it. But it’s rare to...
2020-02-2700 minSTANDOUT with Cheryl Tan79: Your Video Strategy For 2020It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months.
I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone.
In this episode, I will outline a path for you. If you’re stu...
2020-01-0213 min
STANDOUT with Cheryl Tan79: Your Video Strategy For 2020It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months.
I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone.
In this episode, I will outline a path for you. If you’re stu...
2020-01-0200 minSTANDOUT with Cheryl Tan78: From Store Owner to Instagram Influencer With Shaunda Necolehttps://youtu.be/0nvWBlvFWtI
I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?
One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business.
Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conv...
2019-08-2736 min
STANDOUT with Cheryl Tan78: From Store Owner to Instagram Influencer With Shaunda Necolehttps://youtu.be/0nvWBlvFWtI
I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?
One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business.
Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversat...
2019-08-2700 min
STANDOUT with Cheryl Tan77: The 4 Levels of Video MasteryAre you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery.
People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It woul...
2019-04-2900 minSTANDOUT with Cheryl Tan77: The 4 Levels of Video MasteryAre you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery.
People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It woul...
2019-04-2915 minSTANDOUT with Cheryl Tan76: Fame, Fortune & Farmers Markets With Lakesha Brown-RenfroWhen you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true.
In this episode of STANDOUT, you'll hear from a business owner who started a company with one idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted.
Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 ti...
2019-03-1938 min
STANDOUT with Cheryl Tan76: Fame, Fortune, & Farmers Markets With Lakesha Brown-RenfroWhen you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true.
In this episode of STANDOUT, you\'ll hear from a business owner who started a company with one idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted.
Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 tim...
2019-03-1900 min
STANDOUT with Cheryl Tan75: How Jeanne Fiocca’s Story Created A Path To A Bigger BusinessStories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage.
One of my favorite quotes from this interview is when Jeanne said, \"If you love something, figure out a way to make it your job.\"
In this interview you\'ll learn about the power of her story, and how it has worked to connect her with people to help grow her business.
What you will learn in this episode:
*How & why Jeanne started her company from home, and how she has...
2019-03-0200 minSTANDOUT with Cheryl Tan75: How Jeanne Fiocca’s Story Created A Path To A Bigger BusinessStories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage.
One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job."
In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business.
What you will learn in this episode:
*How & why Jeanne started her company from home, and how she has...
2019-03-0241 min
STANDOUT with Cheryl Tan74: Repurpose Your ContentI believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video.
But does this mean you\'ll have to create content all the time?
No.
Today, we\'re talking about how to repurpose your content.
...
2019-02-1600 minSTANDOUT with Cheryl Tan74: Repurpose Your ContentI believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video.
But does this mean you'll have to create content all the time?
No.
Today, we're talking about how to repurpose your content.
What you...
2019-02-1615 min
STANDOUT with Cheryl Tan73: From A Hobby To A Profitable Etsy Business With Lauren KilgoreIf you want to create a product to sell, this show is for you.
Today, I\'m talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby.
I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview.
Lauren is d...
2019-01-2000 minSTANDOUT with Cheryl Tan73: From A Hobby To A Profitable Etsy Business With Lauren KilgoreIf you want to create a product to sell, this show is for you.
Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby.
I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview.
Lauren is doin...
2019-01-2016 min
STANDOUT with Cheryl Tan72: Content Creation That Doesn\'t Make You CrazyDo you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy.
What you will learn in this episode:
*The power of consistent content creation
*3 steps to a simple content creation strategy
*A look at the tools I use to organize content
Links mentioned in this episode:
*Look at th...
2018-12-2100 minSTANDOUT with Cheryl Tan72: Content Creation That Doesn't Make You CrazyDo you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy.
What you will learn in this episode:
*The power of consistent content creation
*3 steps to a simple content creation strategy
*A look at the tools I use to organize content
Links mentioned in this episode:
*Look at th...
2018-12-2111 min
STANDOUT with Cheryl Tan71: How Conferences Foster Connection, Community And CreativityIf you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired.
Frankly, I probably wouldn’t have thought about taking the time to actually go to one.
But things change. I own a business now, for one thing. And no more 2 a.m. alarms.
I have changed my mind about the power of li...
2018-11-2100 minSTANDOUT with Cheryl Tan71: How Conferences Foster Connection, Community And CreativityIf you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired.
Frankly, I probably wouldn’t have thought about taking the time to actually go to one.
But things change. I own a business now, for one thing. And no more 2 a.m. alarms.
I have changed my mind about the power of li...
2018-11-2120 min
STANDOUT with Cheryl Tan70: Which Video Platform Should You UseThese days there seem to be endless opportunities to use video. Which one is best for you and your business? I\'ll break down the options and help you figure out how to pick the platform best suited for you.
What you\'ll learn in this episode:
*Ways you can create content your audience wants
*Why video marketing is so powerful
*The different video platforms you can use
-My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to...
2018-11-0300 minSTANDOUT with Cheryl Tan70: Which Video Platform Should You UseThese days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you.
What you'll learn in this episode:
*Ways you can create content your audience wants
*Why video marketing is so powerful
*The different video platforms you can use
-My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to create engagement...
2018-11-0314 min
STANDOUT with Cheryl Tan69: How To Create A Video Marketing StrategyIf you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.
If so, you’re in the right place.
Now, we’re adding a little strategy to it and talking about how you can use video to grow your business.
What you\'ll learn in this episode:
*What is the power of using video marketing?
*Top 10 tips to create a strategy around your video creation
Links...
2018-09-2900 minSTANDOUT with Cheryl Tan69: How To Create A Video Marketing StrategyIf you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.
If so, you’re in the right place.
Now, we’re adding a little strategy to it and talking about how you can use video to grow your business.
What you'll learn in this episode:
*What is the power of using video marketing?
*Top 10 tips to create a strategy around your video creation
Links mentio...
2018-09-2911 min
STANDOUT with Cheryl Tan68: 9 Ways To Raise Your Visibility NowNeed to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.
Good PR is highly valuable. As entrepreneur Richard Branson once said, \"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.\"
What you\'ll learn in this episode:
*9 ways you can increase your visibility now
*Steps you can take to maximize the publicity you do receive
*The positive effects of good publicity
Links mentioned in this episode:
*CherylTanMedia.com/Podcast
*How To Create...
2018-09-1100 minSTANDOUT with Cheryl Tan68: 9 Ways To Raise Your Visibility NowNeed to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.
Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."
What you'll learn in this episode:
*9 ways you can increase your visibility now
*Steps you can take to maximize the publicity you do receive
*The positive effects of good publicity
Links mentioned in this episode:
*CherylTanMedia.com/Podcast
*How To Create A...
2018-09-1110 min
STANDOUT with Cheryl Tan67: How To Create Consistent ContentWhen I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It\'s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.
Today, we\'re talking about how to create consistent content.
What you\'ll learn in this episode:
*Why creating consistency is important
*My five steps to creating consistency with content
Links mentioned in this episode:
*CherylTanMedia.com/Podcast
*Want to work with Cheryl? Learn more about her Strategy Sessions here.
*Click to join the...
2018-08-2700 minSTANDOUT with Cheryl Tan67: How To Create Consistent ContentWhen I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.
Today, we're talking about how to create consistent content.
What you'll learn in this episode:
*Why creating consistency is important
*My five steps to creating consistency with content
Links mentioned in this episode:
*CherylTanMedia.com/Podcast
*Want to work with Cheryl? Learn more about her Strategy Sessions here.
*Click to join the STANDOUT with Cheryl...
2018-08-2709 minSTANDOUT with Cheryl Tan66: How To Create A Publicity PlanLet’s say you are launching a new service, or you have a new product line coming out.
What if you simply want more people in your community to know about your expertise and your business?
This episode will help you figure out your publicity plan in order to get the word out.
What you'll learn in this episode:
*What is a publicity plan and why is it important to have one?
*The FIVE things you must include in a successful publicity plan
*ACT - and how this acronym will help you implement your publicity plan
Links mentioned in this ep...
2018-08-1309 min
STANDOUT with Cheryl Tan66: How To Create A Publicity PlanLet’s say you are launching a new service, or you have a new product line coming out.
What if you simply want more people in your community to know about your expertise and your business?
This episode will help you figure out your publicity plan in order to get the word out.
What you\'ll learn in this episode:
*What is a publicity plan and why is it important to have one?
*The FIVE things you must include in a successful publicity plan
*ACT - and how this acronym will help you implement your publicity plan
Links mentioned in th...
2018-08-1300 minSTANDOUT with Cheryl Tan65: The Secret To Creating Confidence On CameraFor many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.
If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the en...
2018-07-2907 min
STANDOUT with Cheryl Tan65: The Secret To Creating Confidence On CameraFor many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.
If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the en...
2018-07-2900 min
STANDOUT with Cheryl Tan64: The #1 Reason You Need To Put Yourself Out ThereOn a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you?
If the answer is anything below a 10, this episode is for you.
This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters.
What you\'ll learn in this episode:
*The mindset that keeps so many people from starting to use videos
*How videos can turn your marketing around
*3 types...
2018-07-1600 min
STANDOUT with Cheryl Tan63: Why You Should Take Part In The STANDOUT Video ChallengeEveryone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push.
In today\'s episode, I\'m introducing the STANDOUT 5-day Video Challenge.
In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community.
There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating.
What you\'ll learn in this episode:
*The Seven...
2018-06-3000 min
STANDOUT with Cheryl Tan62: [On-Air Coaching] The Easiest Way To Create Videos With Chris LaneContent is king, yes.
But how do you create it consistently? That’s the magic question, isn’t it?
In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress.
I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video...
2018-06-1800 min
STANDOUT with Cheryl Tan61: Seven Ways Your Local Business Can Start Using Video TODAYBy 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business?
What you\'ll learn in this episode:
*The four steps to get started using video in your business
*7 types of videos you can start making for your company TODAY
Links mentioned in this epis...
2018-05-0100 min
STANDOUT with Cheryl Tan60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea MandelloDo you have a big idea? Maybe it’s a business, maybe it\'s a nonprofit, maybe it\'s a message you need to share with the world. Let\'s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to milita...
2018-04-1100 min
STANDOUT with Cheryl Tan59: Increase Your Energy On CameraLet’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap.
Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around.
You’re in the right place.
Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important.
Wh...
2018-03-3000 min
STANDOUT with Cheryl Tan58: Become A Better InterviewerToday, we\'re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show.
This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it?
I have had the honor of interviewing thousands of people. As a TV news reporter, so...
2018-03-2100 min
STANDOUT with Cheryl Tan57: The Benefits Of Batching Your VideosI’m so excited to share with you the steps we took to maximize our time and resources during our video shoots.
What you\'ll learn in this episode:
*Five tips for batching success*The true benefit of batching your videos
Links mentioned in this episode:
*My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast
*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera
*Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane)
*My Video Resources page
*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Me...
2018-03-1200 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix[On Air Coaching] How to Design a Content Strategy to Grow Your Business with Cheryl TanAre you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow? Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services. I break down the steps Cheryl (and you!) can implement to create a content creation strategy that...
2018-03-0852 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix[On Air Coaching] How to Design a Content Strategy to Grow Your Business with Cheryl TanAre you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow? Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services. I break down the steps Cheryl (and you!) can implement to create a content creation strategy that...
2018-03-0852 min
STANDOUT with Cheryl Tan56: Should You Hire A Professional Videographer?If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share?
I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire.
He is Chris Lane and he is a videographer and editor based in Virginia Beach.
We are on the same page, that wh...
2018-03-0500 min
STANDOUT with Cheryl Tan55: How To Avoid Being Nervous On CameraI get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way.
I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor wi...
2018-02-2600 min
STANDOUT with Cheryl Tan54: How To Look Good On A WebinarHow many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you.
In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video.
Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone an...
2018-02-1900 min
STANDOUT with Cheryl Tan53: How To Surround Yourself With The Right PeopleEntrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.”
But how do you find the right five people? That’s what we’re talking about today.
What you\'ll learn in this episode:
*The nine types of groups you can join to make the right connections
Links mentioned in this episode:
*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)
*Click here to download the \"How To Surround Yourself With The Right People\" checklist
*6 Steps to Building a...
2018-01-1900 min
STANDOUT with Cheryl Tan52: Engage Your Audience Using Live Video With Jennifer QuinnWe talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people.
Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert.
Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anym...
2017-11-1600 min
STANDOUT with Cheryl Tan51: How To Succeed In Sales With Matthew KimberleyWe focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales.
I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wond...
2017-10-3000 min
STANDOUT with Cheryl Tan50: 6 Steps To Building A Thriving CommunityOver the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible!
I was there to moderate a workshop on how to build a thriving community. We had several hu...
2017-10-2500 min
STANDOUT with Cheryl Tan49: [On-Air Coaching] Re-Engage Your Tribe With Resi ConnellWelcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community.
I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality.
Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-changing project in the Richmond, Virginia area.
Today, sh...
2017-10-0400 min
STANDOUT with Cheryl Tan47: Create The Life You Want With Jocelyn SamsWe are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time.
That’s not a small order, is it?
I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast.
We’ll be talking about all of these things.
Five years ago, Jocelyn and her husband, Shane, started their business...
2017-09-1000 min
STANDOUT with Cheryl Tan46: [On-Air Coaching] How To Avoid Content Creation Overwhelm With Karen Lock KolpThis is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community.
Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together.
Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her po...
2017-09-0400 min
STANDOUT with Cheryl Tan45: Get Started With Video In 3 StepsToday, we’re talking about video, specifically how to get started using video.
I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create.
So listen through to the end of this episode, where I’ll talk about a way for you to share the videos you create and potentially win a prize.
What you\'l...
2017-08-2900 min
STANDOUT with Cheryl Tan44: Why Your Business MUST Focus On PR With Christina NicholsonOur next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common.
Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right?
Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it.
What you\'ll learn in this episode:
*Why Christina decided to l...
2017-05-1900 min
STANDOUT with Cheryl Tan43: Create A Consistent Stream Of PR To Grow Your Company With Dmitry DragilevCreate a consistent stream of PR to grow your company with Dmitry Dragilev
Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google.
Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored.
What you\'ll learn in this episode:
*What you can do to create a steady flow...
2017-02-2100 min
STANDOUT with Cheryl Tan42: How To Change Your Story And Find Success With Mark SephtonHow to change your story and find success with Mark Sephton
Mark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9.
He’s about to release his second book, entitled Plot Twist.
A plot twist is an unexpected development. When watching a movie or reading a book, those plot twists are necessary to hold your attention. In real life, though, a plot twist is not always something pleasant.
Listen to my chat with Mark, who talks about ways you can...
2017-02-0400 min
STANDOUT with Cheryl Tan41: How To Look And Sound Great On VideoHow to look and sound great on video with Cheryl Tan
Today, we’re talking about visibility - specifically gaining visibility through video you create.
You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not sure what you need to have in place before you hit record or go live.
Take a listen to a Facebook Live I did recently inside the Get Media Smart Facebook community and learn my 10 best tips, plus one bonu...
2016-12-2900 min
STANDOUT with Cheryl Tan40: How To Market Your Business When Opportunity Is KnockingHow to market your business when opportunity is knocking with Cheryl Tan
Today, I wanted to address the second most-asked question I receive.
The first one, by the way, is no surprise. It’s, “How do I get my story featured in the news?” I have articles, videos and resources here at cheryltanmedia.com where you can get answers to that and much more. Just go to cheryltanmedia.com/start.
The second most-asked question isn\'t so much a question, but more of a situation, followed by a, “What do I do?”
It’s this.
“I have a book, an event, a new b...
2016-11-2200 min
STANDOUT with Cheryl Tan39: Become A Twitter Rockstar And Reach Influencers With Madalyn SklarBecome a Twitter rockstar and reach influencers with Madalyn Sklar
It’s scary to start something new, but a year ago, that’s exactly what Madalyn Sklar did. She was well known in the music industry, but then decided to do a pivot and use the social media skills she had developed to break into something even more competitive.
Clearly, she is doing something right. She’s recently been named one of the 50 Must-Follow Women Entrepreneurs in 2017 in the Huffington Post.
Get this. She didn’t go looking for the nod. The writers were likely following her on Twitter.
Take a listen...
2016-11-0700 min
STANDOUT with Cheryl Tan38: How To Create An Audience Of Raving Fans With Jennifer BrineyHow to create an audience of raving fans with Jennifer Briney
Jennifer Briney saw the opportunity to make a difference through podcasting. She discusses bills passed by Congress on her podcast, Congressional Dish. It has been nominated for several awards.
Her audience is a devoted one and now, her listeners financially support the show. But how do you move a listener from a fan to a financial supporter? Jen talks about that in-depth.
And as you’ll hear, Jen is doing a lot of things right - from producing a show that her audience cares deeply about, to creating relationships wi...
2016-10-2400 min
STANDOUT with Cheryl Tan37: What Business Owners Can Learn From Nonprofits About Creating Media Relationships With Teri ArnoldWhat business owners can learn from nonprofits about creating media relationships with Teri Arnold
This episode is a little different, and I really think you’ll learn a lot from it.
I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return.
Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit the nonprofit organization she works for.
I’m thrilled to introduce you to Teri Arnold, the Director of Market...
2016-10-1200 min
STANDOUT with Cheryl Tan36: What To Look For When Hiring A PR Expert With Julie BroadWhat to look for when hiring a PR expert with Julie Broad
The idea of reaching out to a reporter with a media pitch is scary to some. Yes, I absolutely get it. It’s unknown. You have no idea whether your email, letter or phone call has been ignored, put aside for another day, or just deleted.
But for others, the idea of networking - trying to create relationships in a crowd of dozens of strangers - that’s scary.
That was how Julie Broad felt. Her solution was to figure out how to get featured in the media and...
2016-10-0500 min
STANDOUT with Cheryl Tan35: Capture Media Attention By Serving Your Audience FIRST With Carrie WilkersonCapture media attention by serving your audience FIRST with Carrie Wilkerson
Many people who have been able to grow large audiences tell me the reporters and producers call them. But wait, how do you get to that level?
I know you will love my conversation with Carrie Wilkerson, an entrepreneur, speaker and author - who breaks down what she did in the very beginning, before she got featured on CNN or Fox News or Forbes.
Remember, everybody starts with one follower. Those numbers grow as you work to build relationships with people. Carrie shares the strategy she uses to grow...
2016-09-2700 min
STANDOUT with Cheryl Tan34: How To Write A Book And Receive Noteworthy Endorsements With Kristin MeekhofHow to write a book and receive noteworthy endorsements with Kristin Meekhof
I had the chance to meet today’s guest during a conference near my home in Virginia Beach. We were both speaking and her story captured all of our hearts.
Kristin Meekhof became a widow at the age of 33. She has spent the years since creating a supportive community for women just like her.
She found a way to turn her grief into a gift...for others.
Along the way, she has connected with names you probably know - Deepak Chopra, Katie Couric, Maria Shriver, just to name a...
2016-09-2000 min
STANDOUT with Cheryl Tan33: Want Thousands Of Screaming Fans At Your Event? Learn From Louie La VellaWant thousands of screaming fans? Learn from Louie La Vella
In this episode, we’re talking about events. Live events, in particular, where people can hear your message while you’re on stage. How about an even more intimate setting where you’re at the front of a small room for a workshop? Live events can be powerful tools for creating relationships.
But, the question is, how do you fill those events? How do you let people know about the event and what will move them to buy tickets and actually show up?
For answers, I went to Louie La Vella...
2016-09-1200 min
STANDOUT with Cheryl Tan32: Got Great Press? How To Capitalize On The Attention With Joe ApfelbaumGot great press? How to capitalize on the attention with Joe Apfelbaum
What is one media mention worth to your business? How about from a really big name?
Quite a bit, but you may need to put in a little bit of legwork before you start to see the returns. Entrepreneur Joe Apfelbaum explains all of this, by sharing his strategy for maximizing the media exposure he’s already gotten. You may have seen him on Fox Business, or read about him in the Wall Street Journal or Business Insider.
Maybe you missed his appearances on TV live, or didn’t ca...
2016-08-2900 min
Well-Oiled Operations with Stacy Tuschl#85: Start Small and Grow From There, with Cheryl TanCheryl Tan spent twenty years in front of the camera as a reporter, anchor, and host. She left the newsroom in 2014 to launch Tan Media LLC, a media strategy consulting company based in Virginia Beach, Virginia. Tan Media LLC offers entrepreneurs private, group, and virtual sessions on media preparation, media messaging and media outreach. In this episode, Cheryl and Stacy discuss how to make the leap into entrepreneurship and how to prepare and make mistakes the right way. Some highlights include: "Two years ago this month I left television news, and it was...
2016-08-2426 min
STANDOUT with Cheryl Tan31: How To Create Opportunities In A Crowded Industry With Eliot WagonheimHow to create opportunities in a crowded industry with Eliot Wagonheim
If you’re in a crowded industry, how do you stand out and attract more of the right clients?
That’s what Maryland lawyer Eliot Wagonheim was struggling with seven years ago. His solution was to overhaul his marketing plan and business model. As a result, his business looks very different today.
Today, Eliot has a regular column in a regional business magazine, Smart CEO, he is a contributor to The Huffington Post, he has a podcast, and oh, yes, he’s a busy lawyer, too.
In this episode, Eliot...
2016-08-2200 min
STANDOUT with Cheryl Tan30: Grow A 7-figure Business Through PR With Josh ElledgeGrow a 7-figure business through PR with Josh Elledge
This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July.
He has successfully grown his business by turning himself into a valuable resource for journalists around the country.
Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for the most part, great PR.
What you\'ll learn in this episode:
*How Jo...
2016-08-1400 min
STANDOUT with Cheryl Tan29: How PJ Jonas Uses Media Attention To Grow An Online BusinessHow PJ Jonas uses media attention to grow an online business
PJ Jonas is a mother of 8 children. She homeschools them, she’s an entrepreneur, and she studied engineering in school. In fact, that’s when I met her, while we were both at the University of Virginia. I was an English major, by the way. Today, she, her husband, Jim, and her 8 children are working hard to grow the family business, Goat Milk Stuff.
And PJ tells me, the media has been instrumental in the growth of the company.
Maybe you’ve seen the family’s story on The Today Sh...
2016-07-3000 min
STANDOUT with Cheryl Tan28: RESET For STANDOUT With Cheryl Tan PodcastWelcome to STANDOUT episode #28.
I’m your host Cheryl Tan with CherylTanMedia.com, and I’m so honored you have been part of my podcasting journey so far.
Since the beginning of 2016, I have been telling the stories of entrepreneurs, 27 of them to be exact - sharing their steps to success, asking them about their challenges and how they overcame them. Check out the previous shows. I’ve had the chance to talk with some incredible entrepreneurs, like April Spring (episode #4), Dennis Brown (episode #8), and Duane Thompson (episode #3) ... and two dozen others who have created opportunities for themselves and for others...
2016-07-2500 min
STANDOUT with Cheryl Tan27: Take Your Business To The Next Level With Jefferson LillyTake your business to the next level with Jefferson Lilly
Looking for the perfect business opportunity? Be prepared to do your homework to make sure it is indeed the right fit. Jefferson Lilly easily spent hundreds of hours researching his investment in mobile home parks. It’s a real estate market that’s not often talked about, not when you consider single family homes, apartment buildings, and commercial complexes are also part of the conversation.
But Jefferson decided to take the leap, with some incredible results. You’ll hear how he started investing while he had a successful day job, and ho...
2016-07-1600 min
STANDOUT with Cheryl Tan26: Simple Strategies To Attract New Customers With Doberman DanSimple strategies to attract new customers with Doberman Dan
It seems as if business success these days is tied directly to how well you master internet marketing, Facebook ads, and SEO. But, there was a time before hi-tech.
Doberman Dan is going to share some old-school marketing techniques that are working incredibly well right this very minute - without an internet connection.
We touch on a lot of topics in this STANDOUT episode - from overcoming business failure, to direct response, to the one important habit he carries out every single day.
What you\'ll learn in this episode:
*How...
2016-06-2000 min
STANDOUT with Cheryl Tan25: Write Books, Expand Your Reach & Attract New Clients With Diane GardnerWrite books, expand your reach & attract new clients with Diane Gardner
It’s certainly not easy to start over. Just ask Diane Gardner, an accountant who has had to do it more than once.
After the most recent reinvention, she realized she needed to make some big changes to her business model or her business just wouldn’t survive.
She knew she needed to expand her reach, and attract customers who were not only in her zip code, an area that has only 6000 residents. That meant going way outside her comfort zone.
If you are an introvert, or feel as if m...
2016-06-1300 min
STANDOUT with Cheryl Tan24: The Reason Why Your Podcast Isn\'t Making Money With Jonathan RiveraThe reason why your podcast isn\'t making money with Jonathan Rivera
Entrepreneurs I meet have several traits in common. The main thing that unites them is the ability to look at failures, not so much as failures, but as opportunities to learn.
You’ll hear that in my interview with Jonathan Rivera. You will learn about his many ups and downs in school, in work, and in business.
But you’ll also hear about his lessons learned, about the power of listening, and why it pays to cultivate relationships with potential customers.
We are talking specifically about podcasting in this...
2016-06-0600 min
STANDOUT with Cheryl Tan23: Products, Patents & Partnerships With Jane BirdwellProducts, Patents & Partnerships with Jane Birdwell
If you have ever had an idea for a must-have product, then this episode is for you. Jane Birdwell created a solution for a problem she saw while hosting parties for her friends and family. The result - Tablevogue, fitted table covers.
Her background in marketing and advertising came in handy, but she compares her business journey with jumping hurdles. Lots of ups and downs. She shares the things she wished she had known before creating a product, obtaining a patent, and forging smart partnerships.
You’ll want to stick around to the very en...
2016-05-3000 min
STANDOUT with Cheryl Tan22: Get New Clients By Creating A WOW Factor With John DwyerGet new clients by creating a WOW factor with John Dwyer
If you’re a business owner trying to attract the attention of new clients, then you’ll want to hear what John Dwyer says. His methods are different than what you may have heard before.
He calls it direct response marketing...with a twist.
I really enjoyed my chat with JD, who is from Australia, and he spills the beans on his WOW attraction formula, which he says is responsible for $15 billion dollars in extra sales for businesses in a wide range of industries.
We talked about so many topi...
2016-05-2300 min
STANDOUT with Cheryl Tan21: From Solopreneur To Entrepreneur With Stacy TuschlFrom solopreneur to entrepreneur with Stacy Tuschl
I had the opportunity to speak at the Modern Femme Convention in Virginia Beach this past weekend, a wonderful gathering of people supporting women in business.
It’s fitting that my guest for this episode is Stacy Tuschl, an entrepreneur in Wisconsin who grew a 7-figure business from an idea she started while in college. She is now in the business of guiding women to entrepreneurial success.
I talk with a lot of people who are trying to figure out how to grow and so I address that issue quite a bit on ST...
2016-05-1600 min
STANDOUT with Cheryl Tan20: Cultivate Passion In Your Company. Leadership Lessons With Jeff McManusCultivate passion in your company. Leadership lessons with Jeff McManus
How do you motivate your team to do its very best? How do you help them see the vision for your company? How do you know if you’re doing a good job?
Jeff McManus is the Director of Landscape Services at the University of Mississippi, and when you listen to this podcast episode or watch the video, you’ll learn things weren’t all rosy on the Ole Miss campus.
The scenery has changed dramatically under his watch and we’ll discuss how to create an environment where everyone is empow...
2016-05-0900 min
STANDOUT with Cheryl Tan19: Want To Attract Strong Leads? Try Podcasts Says Tom SchwabWant to attract strong leads? Try podcasts says Tom Schwab
Listen to your customers because they will tell you everything you need to know. But what if you need to attract the attention of those customers first? Tom Schwab suggests you take a closer look at podcasts to attract them. He says you should find podcasts that appeal to your target audience and share your expertise there. If you listen to this episode, you’ll learn how to turn those listeners into something more.
What you\'ll learn in this episode:
*How to attract the right customers for your business
*Wh...
2016-05-0200 min
STANDOUT with Cheryl Tan18: Scale Your Charisma Using Video Marketing With Jeff Leo HerrmannScale your charisma using video marketing with Jeff Leo Herrmann
If you’ve been trying to figure out how to get in front of your perfect clients on a mass scale, then this episode is for you. Jeff Leo Herrmann is the Chief Revenue Officer at digital marketing agency Fathom, as well as the host of the podcast, Publish or Perish FM.
He believes, like I do, there is real power in content marketing. Share your expertise consistently and your tribe will find you. Want maximum impact? Jeff is a huge proponent of growing that mass audience through video.
What yo...
2016-04-2500 min
STANDOUT with Cheryl Tan17: Mistakes Entrepreneurs Make When Growing Their Companies With Shelley SmithMistakes entrepreneurs make when growing their companies with Shelley Smith
We all learn differently, and in this episode, we’re talking about learning from our mistakes. Shelley Smith, the founder and CEO of Premier Rapport, says she is learning all the time. And she’s turned those life lessons into a true education for the business leaders she guides.
Shelley started out in the corporate world and transitioned into the entrepreneurial one, offering executive support to the leaders of companies - the ones in the C-suite.
I know you’ll enjoy our conversation, which focuses on the mistakes entrepreneurs make when g...
2016-04-1800 min
STANDOUT with Cheryl Tan16: Grow Your Company By Hiring An Executive Assistant With Joan BurgeGrow your company by hiring an executive assistant with Joan Burge
Today, we’re talking about getting help. And how, if you have the right help, you can see incredible growth in your business. We discussed it with business coach Allison Maslan in STANDOUT Episode 13 and with entrepreneur Jim Palmer in STANDOUT Episode 15.
But what is the best way to work with assistants who could be the key to your success?
Joan Burge is the founder and CEO of Office Dynamics International. She was an executive assistant for many years, who now provides training for administrative professionals worldwide. I love th...
2016-04-1100 min
STANDOUT with Cheryl Tan15: Strategies To Create Your Own Dream Business With Jim PalmerStrategies to create your own dream business with Jim Palmer
Jim Palmer is known as the Dream Business Coach. He has created a successful business that gives him time to spend with his wife, children, and grandchildren. He is the founder of the Dream Business Academy and is the creator of No Hassle Newsletters, a ‘done-for-you’ newsletter marketing program used by hundreds of clients internationally.
In our interview, Jim discusses how he came up with this program. It hasn’t been an easy journey. Not at all. Jim discusses the challenges he overcame and what he has learned that will benefi...
2016-04-0400 min
STANDOUT with Cheryl Tan14: Create A Passive Income Stream Using Vending Machines With Matt MillerCreate a passive income stream using vending machines with Matt Miller
Matt Miller is the founder of School Spirit Vending, a Texas-based company that provides year-round passive fundraising for schools around the country. Matt started out in the military, as an Air Force pilot, then moved to the corporate world.
Through it all, Matt had always been fascinated with the idea of creating passive income. He was determined to find a way to make money while he slept.
It was far from easy, but he says he has found the path, and is now working to share his method with...
2016-03-2800 min
STANDOUT with Cheryl Tan13: Scale Your Company For Success With Allison MaslanScale your company for success with Allison Maslan
When failure is not an option, you learn so much about yourself - how much you are capable of accomplishing, how much you’re willing to put yourself out there, how much work you will do to reach your goals.
Allison Maslan knows what that’s like.
At one point, she was a single mom who could not fail. It just wasn’t an option. And she didn’t, building 10 successful companies from the ground up. She is the CEO of Allison Maslan International, a global business mentoring company. She is author of, “Bla...
2016-03-2100 min
STANDOUT with Cheryl Tan12: The Benefits Of Buying A Business With Ace ChapmanThe benefits of buying a business with Ace Chapman
Today, we’re talking about one man’s solution to business failure. I do hate to talk about failure, but the odds are not in our favor. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.
Ace Chapman is convinced buying an existing business is the way to create the life and earn the income you want. We cover a lot of ground in this interview, so if you’re even thinking this could be an option, you’ll get ideas on where to find businesses to buy...
2016-03-1400 min
STANDOUT with Cheryl Tan11: How To Create Extraordinary Relationships With Jason TreuHow to create extraordinary relationships with Jason Treu
Relationships are the cornerstone of your success. I believe that, and my guest, Jason Treu, does, too.
Jason uses skills he is naturally very good at - meeting people, building relationships, making connections - to help entrepreneurs. He is the author of the best-selling book, \"Social Wealth,\" and he is a business and executive coach based in Dallas, Texas.
If you’re struggling with trying to figure out how to create authentic relationships that last, you’ll want to take notes.
If you’re just not happy with what you’re doing now, tak...
2016-03-0700 min
STANDOUT with Cheryl Tan10: How Niching Down Opened Up Opportunities For Jessica RhodesHow niching down opened up opportunities for Jessica Rhodes
Jessica Rhodes is always listening. She started her entrepreneurial journey as a virtual assistant, and simply by listening to what her clients were asking for, created a way to increase their visibility and give them more opportunities for success.
She is the Founder and CEO of Interview Connections, which is a highly-focused service that books guests for podcasts.
What will you learn in this episode:
*How Jessica started a business out of her home
*The challenges she faced once clients started knocking, and how she figured out the way to scale...
2016-02-2900 min
STANDOUT with Cheryl Tan9: Habits For Success In Business And Life With Mark SephtonMark Sephton started out in the hospitality industry and realized he wanted something more - more opportunities, more fulfillment, more growth. He took a big scary leap and started investing in himself. Now an author and mentor for entrepreneurs all over the world, Mark shares his habits for success in business and life.
What you will learn in this episode:
*The moment Mark knew when he needed to break out of his comfort zone and invest in himself
*How to create the best version of yourself in business and life
*Habits Mark adopts for success
*What is a \"trigger\" habit...
2016-02-2200 min
STANDOUT with Cheryl Tan8: How To Connect With Influencers On LinkedIn With Dennis BrownHow to connect with influencers on LinkedIn with Dennis Brown
Dennis Brown is a serial entrepreneur who is embracing social media to connect with influencers, and wants to share some valuable tips so you can succeed using it as well. Before you check out our interview, I mentioned one of Dennis’ companies was recognized in the Inc. 5000. It was actually named in the Inc. 500. Even better! Kudos to him!
In a career that has spanned more than 20 years, Dennis at first focused his attention in what could be considered boring industries. You’ll hear him describe the lessons he learned whil...
2016-02-1500 min