Shows
Inside PartneringJay McBain: From Channels to Platforms - How Partnerships Drive Trillion-Dollar GrowthIn this episode of Inside Partnering, I sit down with Jay McBain, Chief Analyst at Canalys and one of the leading minds in the partner ecosystem world. Jay shares deep insights on how ecosystems have evolved, why platforms—not products—are the future, and how AI is reshaping everything from services to incentives.We talk about:• The “28 moments” in a customer journey that partners now influence• How to build an obtainable market around AI services• The shift from legacy partner tiers to value-based point systems• How partner leaders can finally get cred...
2025-08-1922 min
Ecosystem Aces61: 3 Ways Your Buyers Act Like Consumers (& Why That’s Good for Alliances) w/ Jay McBainJay McBain, a Principal Analyst for Channels, Partnerships & Alliances at Forrester, gave an incredible keynote at the ASAP Global Alliance Summit about the coming wave of new alliances. In short, traditional partnerships have evolved, because buyers have changed. This new wave of B2B buyers isn’t struggling with their superiors to deal with red tape and a slow approach. They’re going right around the CTO and straight to the sellers … after they’ve done all the research. Our Alliance Aces host, Chip Rodgers, caught up with Jay after his talk at ASAP, and got a deeper look at these ne...
2019-05-1414 min