Shows
Inside PartneringRob Castaneda: Why trust, mindset, and brand matter more than size in partnershipsIn the world of partnerships, few stories are as intertwined with a platform’s growth as ServiceRocket’s journey with Atlassian. In this episode of Inside Partnering, I sat down with Rob Castaneda, Founder and CEO of ServiceRocket, to explore how he built a thriving business by staying true to reliability, mindset, and service excellence.Rob’s story begins in Sydney, where he founded CustomWare, the precursor to ServiceRocket. When Atlassian made the strategic choice to focus solely on product and leave services to the ecosystem, Rob’s team stepped up to fill the gap. Over the...
2025-09-1526 min