Shows
Inside PartneringSuraj Atreya: Inside the Future of Partner Marketing in the AI EraThe New Shape of Partner MarketingModern partner marketing is in the middle of a major shift. Buying patterns have changed, ecosystems have expanded, and AI has compressed what used to be six-month cycles into a matter of days. In this conversation, Suraj Atreya of Rackspace Technology shares an inside view of how enterprise partner marketing is evolving, why alignment matters more than ever, and where the function is headed as organizations embrace the next wave of AI.Why the Ecosystem Is Driving the New GTM RealityEnterprises no longer buy...
2025-11-1629 min