Shows
Run a Profitable GymThe No-Ads Cinnamon-Roll Secret to Huge Average Revenue Per MemberThis month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month. In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients. Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and she’s here to share her strategies with you. Her top tip? S...2024-02-0829 minRun a Profitable GymKey Tactics From Gyms With Massive Average Revenue Per MemberEvery month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you.In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value.The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hit wonder. In today’s episode, Chris Cooper p...2024-01-2914 min