Shows
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing129: What to do when a good Google Ads campaign goes bad?Episode sponsor: Get a free custom proposal - Directive Consulting Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go...2018-12-0233 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing102: How To Build A Successful Display Campaign in AdWordsWelcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.
We...2018-04-3034 min