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Chris Willis
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The WordBirds Podcast with Chris Willis
The Trust Fix: Why Better Communication Is the Only Way Forward
Trust in leadership is broken. But it’s not just a leadership crisis. It’s a communication failure.In this episode, Forbes journalist Julia Korn joins Chris to unpack her viral piece on the erosion of employee trust in today’s workplace, and why so many leaders are getting it wrong. They explore:– Why layoffs during record profits are shattering loyalty– How toxic leadership thrives on fear, not facts– The communication moves that rebuild trust– A new workplace social contract, built on transparency, dignity, and listening🎯 If you care about trust...
2025-07-07
23 min
How Are You Wired? Podcast
How Are You Wired? Podcast - Chris Oliver, Basketball Immersion
How Are You Wired? Is a leadership podcast developed by local high school basketball coaches, Joe Willis (Plant High School) and Billy Teeden (Plant City High School). In this episode, Coach Teeden and Coach Willis sit down with Chris Oliver, founder of Basketball Immersion, The Basketball Podcast and Immersion Videos, to talk about how he is “wired” as a leader—and how his games-based approach to coaching is taking hold. Basketball Immersion - https://basketballimmersion.com/🟢 Presented by the Florida Association of Basketball Coaches (FABC)🌐 Website: fabchoops.com🐦 Twitter/X: @FABCHoopsWe would enjoy your...
2025-05-28
55 min
Under Embargo Podcast
Crisis, Comms, and Cults—Oh My! with Chris Willis, CMO of Axios HQ
Send us a text✨ The Real Power of Strategic Comms: Chris Willis on "Under Embargo"The latest episode of Under Embargo was packed with gold. Chris Willis, CMO of Axios HQ, joined hosts Perry and Becca to talk about how strategic communications isn’t just a "nice-to-have"—it’s a business driver. Forget the corporate fluff. They dive into the real, actionable ways comms can push business objectives forward and make a measurable impact.🎉 Busting Comms MythsChris didn’t hold back. He took on the outdated notion that corporate communications is just a sup...
2025-03-19
53 min
The WordBirds Podcast with Chris Willis
You’re Not Alone: Expanding Internal Comms by Engaging the Business
Why it matters:Internal communicators often feel like they’re working alone—overwhelmed and under-resourced. But the truth? You’re surrounded by potential contributors who can help extend your reach and impact.What’s happening:In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:Activate leaders and department heads to contribute meaningful content.Transition from content creators to strategic editors-in-chief.Build stronger collaboration across departments to enhance alignment.The bottom line:Internal communic...
2025-01-23
21 min
Illini Inquirer Podcast: An Illinois Fighting Illini athletics podcast
Ep. 876 - Chris Willis on Red Grange's '12 Minutes to Immortality'
As Illinois celebrates the 100-year anniversary of Red Grange's historic performance in the Memorial Stadium dedication game, Illini Inquirer's Jeremy Werner chats with Chris Willis, author of "Red Grange: The Life of the NFL's First Superstar." Willis details why the Illini great's six-touchdown performance against Michigan 100 years ago was such an iconic moment for football and Illinois athletics.Follow the Illini Inquirer Podcast on: Apple: https://apple.co/3oMt0NP Spotify: https://spoti.fi/2Xan2L8 Other: https://bit.ly/36gn7Ct Go VIP for 30% OFF: bit.ly/3eGM1NK ...
2024-10-18
27 min
The WordBirds Podcast with Chris Willis
Bridging the Gap: Communicating Across Generational Divides in the Workplace
Chris Willis and guest Michael Franklin, founder and executive director of Speechwriters of Color, dive into the complexities of communicating across a multi-generational workforce and navigating evolving workplace expectations.Why it matters: Understanding how different generations interact in the workplace is crucial to fostering collaboration, increasing engagement, and driving organizational success.The big picture: Good communication is universal, but tailoring messages to resonate with diverse audiences—across generational, geographical, and ideological lines—makes the difference between connection and miscommunication.What’s next: Leaders and communicators must work togeth...
2024-10-17
24 min
The Digital Insurance Agent
Chris Castanes on Prospecting, Networking & Using Humor in Insurance Sales
In this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down barriers in tough conversations about life insurance, turning serious topics into engaging, productive discussions.Watch as Chris and Carl dive deep into:How to use humor in insurance sales to connect with clientsChris's journey from door-to-door insurance sales to digital marketingThe importance of...
2024-10-11
31 min
The WordBirds Podcast with Chris Willis
AI and the Future of Internal Communications: Enhancing Strategy and Influence
Chris Willis and guest Monique Zytnik author of Internal Communication in the Age of Artificial Intelligence, and Chairman of IABC EMEA as they explore the changing landscape of internal communications in an AI-driven world.Why it matters: Internal communicators are pivotal in aligning communication strategies with organizational goals, fostering engagement, and reducing costs.AI offers tools to enhance, not replace, human communicators, reinforcing their strategic role.The big picture: Leadership must champion effective communication to shape company culture.Strategic internal communications are key in navigating tech-centric environments.What’s...
2024-10-10
29 min
I on the Illini
Chris Willis of NFL Films Author of Red Grange: The Life & Legacy of the NFL's First Superstar #406
Chris Willis of NFL Films talks his book - Red Grange: the Life and Legacy of the NFL's First Superstar. Red blazed a trail for future superstars: Hired an agent Signed Endorsements On-air on Radio & TV Made Movies in Hollywood Don't miss it! Share this podcast on your social media & please give us a 5-star rating if you enjoyed the podcast! We ask YOU to help Big Sports Radio & IlliniGuys Sports Spectacular grow on social media by following us on all our social media and engaging with the content posted. Every like, love...
2024-10-04
49 min
The WordBirds Podcast with Chris Willis
Messaging That Matters: How Strategic Communications Drive Brand Success
Chris Willis sits down with Rachel Adam, Head of Brand and Communications at Sonar, to explore the critical role of strategic communications in shaping and amplifying brand identity.Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.Effective storytelling can command the narrative and elevate your brand.Navigating internal and external messaging is crucial for maintaining a cohesive brand identity.Go deeper: Rachel shares her journey through B2B tech PR and the key lessons she’s learned.From storytelling to navigating internal an...
2024-10-03
25 min
The WordBirds Podcast with Chris Willis
The Strategic Path: Becoming a Chief Communication Officer
In this episode of WordBirds, Chris Willis interviews Dave Guarino, Head of Global Communications at Wolters Kluwer.What it's about: Understanding the journey to a C-suite position in communications provides invaluable lessons for aspiring leaders.Dave shares his transition from stick-ball fanatic to financial compliance to corporate communications.Offers practical advice on building a career in communications.The big picture: Strategic thinking and effective team leadership are crucial for success in corporate communications.Dave emphasizes the importance of these skills in his roles as CCO.Yes, and:...
2024-09-26
24 min
The WordBirds Podcast with Chris Willis
Innovative Internal Communications: A Curious Route
In this episode of WordBirds, Chris Willis interviews Joanna Parson, CEO of The Curious Route and author of Innovative Internal Communications.Why it matters: Joanna’s journey from a curious thinker to a leading internal communications expert offers valuable insights and practical advice on rethinking internal comms strategies.Driving the news: Joanna shares key takeaways from her new book and discusses how curiosity can drive innovation and improve communication within any organization.What’s next: Tune in to explore how these insights can be applied to enhance inte...
2024-09-19
23 min
The WordBirds Podcast with Chris Willis
Communicating in a Crisis: Leading with Clarity & Purpose
Navigating crisis communicationsIn this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences with major brands like Tesco and Fannie Mae.Balancing speed and accuracy during a crisis.Ensuring your message aligns with your brand's values.Details: Roberto provides actionable insights to help businesses prepare for and...
2024-09-12
29 min
The WordBirds Podcast with Chris Willis
Communicating In a Crisis: Leading with Clarity and Purpose
Navigating crisis communicationsIn this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences with major brands like Tesco and Fannie Mae.Balancing speed and accuracy during a crisis.Ensuring your message aligns with your brand's values.Details: Roberto provides actionable insights to help businesses prepare for and navigate crises.
2024-09-11
27 min
The WordBirds Podcast with Chris Willis
Reimagining Communications: From Tactical Function to Strategic Powerhouse
We're back with Season 6! And we're kicking off with Eleanor Hawkins, Axios Communications Strategist and writer of the Communicators newsletter. Eleanor spent years as a communicator in media and politics and now covers the topics and trends that impact how organizations, leaders, and employers communicate.Listen in to hear Eleanor and Chris dig into the…Changing role of the communicator over the last few yearsWays technology is changing how communicators workInsights from her reporting As well as a sneak peak of upcoming topics you'll hear throughout this season of WordBirds.
2024-09-05
31 min
Shift AI Podcast
Design Thinking and Digital Dexterity with CDO of Domo, Chris Willis
In this episode, we explore the role of design thinking in AI and data analytics, highlighting the importance of creating human-centered solutions. Chris Willis, Chief Design Officer at Domo shares valuable insights from his career in media, design and technology, emphasizing the necessity of digital dexterity and continuous learning in our rapidly evolving digital landscape. The conversation also delves into the potential and challenges of AI, addressing the risks of over-reliance on convenient answers and underscoring the critical need for robust AI safety measures. Show Notes: [00:02:46] Chris’s experience and background [00:03:51] Growing up in Ne...
2024-08-01
32 min
Pigskin Dispatch
The Top Players of the NFL's Single Platoon Era -with Author Chris Willis
The 1st 25 years of the #nfl were filled with single-platoon football, where players played on both sides of the ball, seldom, if ever, leaving the game. Historian Chris Willis has written a book ranking the top 100 of the stars from this almost forgotten era of the pro gridiron and joins us to talk about "The NFL's 60-Minute Men." You can order a copy of Chris Willis' The NFL's 60 Minute Men book at the Publisher McFarland.com website or on Amazon. Join us at the Pigskin Dispatch website and the Sports Jersey Dispatch to...
2024-07-03
35 min
The Consumer Finance Podcast
Understanding the CFPB's Rules for Risk-Based Nonbank Supervision
In this episode of The Consumer Finance Podcast, Chris Willis discusses the recent changes the Consumer Financial Protection Bureau (CFPB) made to its rules for designating nonbanks subject to supervision due to potential risks to consumers. Willis provides a background on this authority granted to the CFPB by the Dodd-Frank Act and discusses the CFPB's increased use of this authority in recent years. He also delves into the implications of the CFPB's updated rules, emphasizing the need for nonbanks to prepare for potential supervision and to build robust compliance management systems. The episode provides valuable insights for nonbanks navigating...
2024-05-16
10 min
The Consumer Finance Podcast
Analyzing the CFPB's Stance on Comparison Shopping and Lead Generation Websites
In this episode of The Consumer Finance Podcast, Chris Willis discusses the Consumer Financial Protection Bureau's (CFPB) recent circular on comparison shopping and lead generation websites. The CFPB asserts that certain practices related to these websites are abusive under the Dodd Frank Unfair, Deceptive, or Abusive Acts or Practices (UDAAP) regulation. The CFPB argues that it is abusive for website operators to influence their display or ranking of consumer financial products and services based on compensation they receive from product providers. Willis critiques the CFPB's stance, arguing that the Bureau is attempting to rewrite commerce rules by labeling practices...
2024-03-28
12 min
The Chris Voss Show
The Chris Voss Show Podcast – Find Me the Votes: A Hard-Charging Georgia Prosecutor, a Rogue President, and the Plot to Steal an American Election by Michael Isikoff, Daniel Klaidman
Find Me the Votes: A Hard-Charging Georgia Prosecutor, a Rogue President, and the Plot to Steal an American Election by Michael Isikoff, Daniel Klaidman https://amzn.to/3SE6CWt From veteran award-winning investigative journalists Michael Isikoff and Daniel Klaidman, the epic inside story of the prosecution of a president. In Find Me the Votes, two years of immersive reporting by Isikoff and Klaidman has produced the most authoritative and dramatic account yet of a defeated president’s conspiracy to overturn the 2020 election and how a local Georgia prosecutor—a da...
2024-01-31
39 min
Bourbon and Breakthroughs
EP 017: Breakthroughs from Training with Mark Willis, CEO of Keller Williams
Although there won’t be any sharing of bourbon on today’s episode, you’ll walk away with valuable insights as we focus solely on some of the epic breakthroughs from Chris’ recent trip to Texas. Chris spent two days in training with the CEO of Keller Williams Realty, Mark Willis, and one of their other top leaders Melanie Kennemann, who is on their executive leadership team. In no particular order, Chris takes listeners through several key breakthroughs he walked away with from his time at the Leverage Series. He unpacks a few noteworthy quotes by Mark Willis, why he loves...
2024-01-30
38 min
Our Numinous Nature
POE PART I: VIRGINIA'S RAGGED MOUNTAINS & EDGAR ALLAN'S UPBRINGING | Curator | Chris Semtner
Chris Semtner is an artist, author, lecturer & curator at The Poe Museum in Richmond, Virginia. After a reading of Edgar Allan Poe's "A Tale of The Ragged Mountains," we hear part I of Chris' interview on Poe's life, opening on the most poetic topic in the world, the death of a beautiful woman. From there, we get biographical with Poe's upbringing: The Great Dismal Swamp; boyhood on the James River; Charlottesville's Ragged Mountains; the museum's courtyard garden; his wealthy foster family in Richmond; and southern dueling culture. Chris describes Poe's aspirations as a poet & the tension this caused with...
2024-01-18
1h 40
Freelancer Training on How to Find Direct Clients
Ep 49. 🎙️ The Business of You — A Conversation with Chris Ducker on Personal Branding, Virtual Teams & Expert Entrepreneurship
Send us a textThis week, I had the immense pleasure of interviewing my own business mentor and a global authority on personal branding and virtual team building: Chris Ducker.Chris is a serial entrepreneur, international keynote speaker, and the bestselling author of Virtual Freedom and Rise of the Youpreneur. Based in Cambridge, England, he runs several successful ventures including:💼 Youpreneur.com — a personal brand education company🔍 VirtualStaffFinder.com — a leading VA recruitment platformChris has been a trusted mentor to entrepreneurs worldwide
2024-01-17
34 min
The WordBirds Podcast with Chris Willis
Beyond Favors: Tactics for Customer Marketing
In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl, sharing her wealth of experience in the dynamic realm of marketing. Our host, Chris, dives into Kristine's journey, shedding light on impactful campaigns that transcend marketing channels.Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understanding your audience, after all it’s the linchpin between success and fail...
2023-12-19
23 min
The WordBirds Podcast with Chris Willis
Championing Success: Strategies for Unlocking Customer Stories and Advocacy
How can we get customers to share their stories with us? For this conversation, Chris spoke to Christine Bottagaro, Chief Marketing Officer at Alviere. We delve into the strategies behind unlocking the invaluable narratives of happy customers and how to transform them into compelling case studies and brand advocacy. And here’s a hit, it’s all about working with your customers instead of asking them for favors! There’s an art to enticing customers to share their stories authentically and the significance of weaving these stories...
2023-11-28
32 min
Alumless
Campaign readiness and fundraising innovations with Carla Willis
In this week's episode of Alumless, we sat down with Carla Willis, Principal at Washburn & McGoldrick LLC. We discussed with Carla what it takes to be successful at consulting in educational advancement. Carla also shared her thoughts on campaigns and why it feels like colleges and universities are always in campaign mode. Carla detailed her perspective on HBCUs and how their history has shaped approaches to advancement. Enjoy this wide-ranging convo and more with our colleague, Carla Willis. Thanks to our sponsoring partner, Protopia, for their support. Listeners should check out their AI-driven solution to scaling engagement at protopia...
2023-11-13
1h 07
The WordBirds Podcast with Chris Willis
AI-Driven Content: From Guesswork to Governance
How do we move from guesswork to governance in the AI generated content era? How can we ensure the quality and relevance of content while harnessing the power of AI to scale production?For this episode, we’re turning the tables on our host, Christopher Willis, who will be the guest and our producer Charlotte Baxter-Read steps in to host (and quiz) Christopher. Be prepared to discuss the ever-evolving landscape of content creation, AI content creation tools, and the pivotal role of governance in shaping the fu...
2023-10-31
31 min
The WordBirds Podcast with Chris Willis
The Continuum of Content Strategy and the Impact of Generative AI
This week Chris interviews the Chief Marketing Officer at Caf, Vanita Pandey. We'll uncover the secrets to successful content campaigns, dissect the pitfalls of content that misses the mark, and explore the ever-evolving role of generative AI in content creation.Vanita shares her valuable perspective on the nuances of content strategy, offering a unique viewpoint on how to adapt and thrive in a content-driven world. From her thoughts on leveraging data-driven insights to create high-converting content to her take on the true...
2023-09-26
29 min
The WordBirds Podcast with Chris Willis
Why You Should Invest in Content Marketing
Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode Gideon (Gidi) Pridor joins Chris to chat about why investing in content marketing is a must for business success. Gidi is the Chief Marketing Officer at Workvivo (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential c...
2023-09-19
34 min
The WordBirds Podcast with Chris Willis
How Paychex Rebuilt Their Website
For this week’s episode we explore how to rebuild a website, the role of generative AI, and what MarTech stack a successful organization needs with Brian Nizinsky from Paychex. The website redesign process can be a long and complicated one. But support from the relevant stakeholders and customer journey data makes it a much more manageable task according to Brian. Better yet, once you get a handle on how website visitors use your site, you’re equipped to make better decisions about the redesigning of your...
2023-07-18
25 min
The Consumer Finance Podcast
CFPB's Policy Statement on Abusiveness (Part 2)
Please join Troutman Pepper Partner Chris Willis and his colleagues Stefanie Jackman, Caleb Rosenberg, and Chris Capurso for the second installment of our special two-part series about the Consumer Financial Protection Bureau's (CFPB) recent policy statement on abusiveness. In Part 2, the panel discusses specific examples cited in the policy statement, as well as lessons learned about what constitutes abusiveness and what doesn't from the CFPB's perspective.CFS Partner Stefanie Jackman devotes her practice to assisting financial services institutions facing state and federal government investigations and examinations, counseling them on complex compliance issues, as well as defending them...
2023-05-25
35 min
The WordBirds Podcast with Chris Willis
Don’t Just Create Content, Rethink How You Deliver Information to Make it Valuable, with Scott Abel
Your content is the most valuable thing you can offer to your customers, so you need to make it as accessible as you can. Stop dividing your content into different silos. Just have one source for all your content. Also, don't be afraid to innovate and try something new. No one says that it's the law to make everything on PDFs. Rethink the way you deliver your information. Join Chris Willis as he talks with Content "The Content Wrangler," Scott Abel about how you can deliver your content in the best way possible. Learn how to not confuse your...
2023-04-04
30 min
The WordBirds Podcast with Chris Willis
Bonus Episode: The Future of Enterprise Content in the Era of AI
Justin Stephens and Paul Bongers join Chris to discuss generative AI and its role in the future of enterprise content. Want to learn where the secret and not-so-secret risk lives? Don't miss out on this time-sensitive bonus episode!Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds
2023-03-30
53 min
The WordBirds Podcast with Chris Willis
How to Actually Track Content Performance, with Lisa Spinelli
How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at Degreed, Lisa Spinelli. Learn how Degreed tracks their content performance and some of the strategies they use. Understand all the aspects of your content funnel today.Love the show? Subscribe, rate...
2023-03-28
22 min
The WordBirds Podcast with Chris Willis
How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky
Technical documentation is arguably at the very heart of every successful business. Unfortunately, it is an area that is often overlooked and misunderstood. Here to share with us its importance is the Principal Technical Content Developer at Qumulo, Michael Khmelnitsky. He joins Chris Willis to shed light on why documentation is the beating heart of the company and how you can better develop them to help customers understand your products and business. Michael then lets us in on how they are building a consolidated content portal, the difference between usability and usefulness, and where marketing communicates differently from technical...
2023-03-21
28 min
The WordBirds Podcast with Chris Willis
Reinventing the College Experience Through Content, With Kyle Martin
We are in a data-driven world where every content imaginable bombards and informs us. The challenge now is to navigate through the noise, producing content that people would want to see. For this episode’s guest, it is through storytelling that one can differentiate itself. Kyle Martin, the Director of Content Development at the University of Central Florida, sits down opposite Chris Willis to share with us how they have done this while reinventing the college experience. He also takes us across his career journey, from working with nonprofit content to eventually landing his role at the University of Cent...
2023-03-14
20 min
The WordBirds Podcast with Chris Willis
The Journey From Content Writer to Content Strategist, with Sheri McLeish
What do we mean when we talk about content strategy, and how does this impact your business? In this episode, Chris Willis chats with Sheri McLeish, the Director of Content Strategy at MERGE. A content strategist since long before they were called content strategists, Sheri McLeish helps clients understand how to effectively manage content across people, processes and technologies to deliver on business goals. Today, Sheri talks about impact and moving content out to the end user, thinking beyond business value to where it can affect lives. She also discusses what’s necessary for somebody coming up from a writ...
2023-03-07
18 min
The WordBirds Podcast with Chris Willis
The Power of Content Reuse, with the Founder of DITA Michael Iantosca
Content is the future, but what is the future of content? In this episode, Chris Willis sits down with content futurist Michael Iantosca to share his insights on what’s cooking in the space, delving into how you can leverage the power of content reuse. Michael is the Senior Director of Content Platforms at Avalara and the Founder of DITA, the open-source publishing engine for content authored in the Darwin Information Typing Architecture. He shares why finding common terminology is key for a strong foundation and gets into the benefits of moving to a more non-book-oriented, component-oriented, extensible model. Catch...
2023-02-28
27 min
The WordBirds Podcast with Chris Willis
The Future of AI-Generated Content, with Ryan Sargent
Nowadays, almost every aspect of our virtual experience is pivoting towards AI technology. In this episode, we explore this topic in terms of content creation. Host Chris Willis chats with Ryan Sargent to discuss AI-generated content in terms of how it's going and where it's going. Ryan is the Director of Content Marketing at Verblio, a multimedia content creation platform that powers modern content marketers and SEO agencies. The two talk about automation and machine learning and how they can help businesses create content. They also explore how every piece of content and every touchpoint is critical when considering...
2023-02-14
16 min
The WordBirds Podcast with Chris Willis
The Key to Learning and Development Content Consumption, with Jackie Wolf
Learning and development are vital to the employee experience and the growth of any organization. One critical aspect we’re shedding light on for today’s episode is content consumption. Are you actually creating content that’s being digested and retained by employees? How do you know that the materials you're creating are effective? Joining Chris Willis to discuss this topic in depth is Jackie Wolf. Jackie is a Learning & Development professional currently working as the L&D Content Developer at Medix. In this episode, she shares the importance of understanding how learners consume information and how to apply it in...
2023-01-31
17 min
The WordBirds Podcast with Chris Willis
If You Don't Care About Content, You Don't Care About Your Customers, with Robyn Collinge
Content creation directly reflects what your company stands for and believes in. For Robyn Collinge, those who don’t care about their words probably don’t care about their customers. In this conversation with Chris Willis, she talks about her remarkable work in WeTransfer. She looks back on being the company’s first copywriter, how they gauge audience engagement through the materials they produce, and how they inspire people one content at a time.Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds
2023-01-10
18 min
Chris Burke - In The Mix
Chris Burke - In The Mix #088
Chris Burke - In The Mix #0881. Future Class, CMC$ - Afterglow (feat. Felix Samuel)2. Lucas & Steve - Lions Roar (feat. Philip Strand)3. TELYKast - Body To Body4. Otto Knows - Randomize5. Mahalo, DLMT - Body Love6. Nervo - Is Someone Looking for Me (feat. Ace Paloma)7. Madism - All For You8. NOME. - On My Mind9. Loud Luxury, Hook N Sling - Afterparty10. David Guetta, Cedric Gervais, Chris Willis - Would I Lie To You (Cash Cash Remix)
2022-12-08
1h 02
The WordBirds Podcast with Chris Willis
How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones
Your content is tied to your brand, so that makes content harmony extremely important. One misspelling, offensive remark, or sarcastic comment can hurt your brand. That is why it is very important that your content is checked and evaluated so that your business revenue can grow. Join Chris Willis as he talks to the founder of Content Science, Colleen Jones about the importance of content harmony across your brand. Discover what Content Science does and how they optimize other people’s content for the better. Understand what values play a part in finding out whether your content is good or...
2022-12-06
21 min
The WordBirds Podcast with Chris Willis
Technical Content Creation at Microsoft, with Josh Duffney
No matter where we are, our passions will manage to find us. Josh Duffney’s love of words and writing took him from his role as a software engineer to technical content creation at Microsoft. In this episode, he joins Chris Willis to share with us that evolution and how he is now working in a hybrid role between engineering and writing. Josh shares the value of feedback in his writing process and what he sees in the creation of impactful content. Follow Josh in this conversation and dive into the world of technical writing!L...
2022-11-29
19 min
The WordBirds Podcast with Chris Willis
How to Develop Content that Builds Trust and is Based on Audience Need, and Why Words Matter, with Rebecca Gillett
Your content should be made with a "not for us, without us" mindset. Instead, it should align with what your audience is looking for and need. If you want to build that trust, you need content that can give value. Join Chris Willis as he talks to licensed occupational therapist, Director of Content Strategy & Planning at the Arthritis Foundation, and host of the Live Yes! With Arthritis Podcast, Rebecca Gillett. Discover how Rebecca creates content for the arthritis community with them in mind. Find out how you can build trust by doing evidence-based research. And know why you have to...
2022-11-22
24 min
The Consumer Finance Podcast
AG’s Office Sues Automobile Dealership for Pricing Discrimination
Please join Consumer Financial Services Partner Chris Willis and his colleagues Stefanie Jackman and Chris Carlson as they discuss the recent action by the Massachusetts attorney general (AG) involving automobile dealer pricing discrimination. After a Massachusetts-based automobile dealer allegedly engaged in discriminatory pricing toward Black and Hispanic automobile customers via additional charges for "add-on" products, the AG's office acted. Listen as Chris, Stefanie, and Chris dive deeper into the case and what it could mean for automobile dealers in the future.Consumer Financial Services Partner Stefanie Jackman devotes her practice to assisting financial services institutions facing state...
2022-11-15
17 min
The WordBirds Podcast with Chris Willis
How GoFundMe Became a Household Name with its Content, with Brittany Cabriales
If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging content that targets emotions. Chris Wills chats with Brittany Cabriales to share content creation strategies that skyrocketed their GoFundMe following. She explains their RISE method, the secrets to intellectually stimulating storytelling, and the right way to integrate inclusive language. Brittany also shares what she wishes her CEO knows about her job and the most memorable projects they have done....
2022-11-08
19 min
The WordBirds Podcast with Chris Willis
A Closer Look at the New UK Consumer Duty and How it Impacts Your Business Content, with Anne Godbold from Accenture
The UK's Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and irregularities in recent years. Chris Willis sits down with Anne Godbold, a non-financial risk specialist at Accenture, to discuss how this regulation will change the entire marketplace. She explains how businesses can and must adhere to Consumer Duty while providing better services to clients and achieving higher employee retention. Anne also discusses how other countries can adopt this regulation and the dangers of running a company that leverages lack of clarity.
2022-11-01
20 min
Not My First Guess
Startup wrecks, smarter fundraising, and rattling the accelerator model, Chris Howard, founder of the Rattle
Meet serial entrepreneur, angel investor, musician, physicist and self-professed big geek Chris Howard!Chris has raised millions in investment for his own startups, taught entrepreneurship by giving founders £100 and a raspberry pie, and started to invent an "anti-accelerator" at his new startup, The Rattle. In this episode Chris shares: How he wrecked his first startup after raising $2.2m for it, by ignoring product market fit3 questions every prospective founder should ask themselves (in the voice of batman)The difference between market and invention led entrepreneurshipTips on how to reach out to investors and what to...
2022-09-27
59 min
How Long Gone
384. - Scout Willis
Scout Willis is a musician from Los Angeles and the daughter of Bruce Willis and Demi Moore. We chat about housemade smoothies, some US Open predictions, Strokes show scene report, Scout is zooming in from a yacht in Greece, following the Matthew McConaughey gospel, abusing the Erewhon app, Chris’ concept of abundance, a drug-free vision quest, working with a pleasure coach, her boyfriend is a saint, what instruments we play in the band called “life,” growing up with a bunch of famous sisters, getting blacked out drunk at Chateau Marmont as a child, why she had to stop smoking weed...
2022-08-31
1h 08
The Football History Dude
Chris Willis: NFL Films Head Archivist Talks Bronko Nagurski
The Football History Dude is part of the Sports History Network - The Headquarters For Sports Yesteryear.NETWORK SPONSORSRow One - the vintage shop for sports history fans!EPISODE SUMMARYThis week I talk to Chris Willis about his latest book, Bronko Nagurski: The Legendary Story of the Greatest Two-Way Fullback.Bronko Nagurski is one of the names most often referred to on the Sports History Network when it comes to the yesteryear of the gridiron. I even highlighted Bronko in my 7th episode of the podcast, way b...
2022-08-10
55 min
Two Song Podcast
Episode 111 - "I Think I Like When It Rains" by Willis
Music podcast hosted by brothers, Chris and Cam Willis based on a simple thesis that there are only two categories of songs; love songs and fight songs.Chris and Cam test this thesis against songs you've definitely heard and some you probably haven't. Sometimes they agree, sometimes they don't. Often times they surprise themselves.You won't find two brothers that love music or each other more than these two. Come for the music, stay for the family and friendship.Start your own podcast and get a $20 Amazon gift card! Use the link below.
2022-07-22
49 min
Unsubscribed!
#40 How to make the most of Marketo, ft. Chris Willis
If you’re in marketing ops, and you’re on LinkedIn, you’ve almost certainly heard of Chris Willis. His thought leadership pieces are fabled. Chris is a Marketo Champion and Senior Marketing Operations Manager at Trimble, a company that specializes in connecting data, people, and processes across a range of industries, from construction to agriculture. One of his goals is to help marketers leverage tools and processes that drive return on investment. In this episode of Unsubscribed! Podcast, Chris chats to Pierce about his experiences, experimentations, and how he makes the most of Marketo email using Knak. In t...
2022-07-05
48 min
Musicians Tip Jar
37. Co-writing for Placements with Guest Daphne Willis (PART 2)
Welcome to Musicians Tip Jar where we talk about musicians and money. Here we remind ourselves that there is no I in wealth, but there is a WE. I’m your host Chris Webb joined by my co-host, and the guy who once dropped me in a trust fall exercise, Dave Tamkin.Today we are finishing our interview with Daphne Willis and discussing what to do with your songs and how to squeeze the most out of your asset“Songwriting is an art unto itself, not to be confused with performing” -Jo Safford“Co-writing is the k...
2022-04-12
33 min
Mixed Thoughts
For our Kids- Oscar Response
Felt to give a response about the Oscar’s and the Will Smith, Chris Rock event. Just giving a different take and my thoughts.
2022-03-29
18 min
Life is a Ride---Overcoming Huge Challenges in Unconventional Ways
Interview with Brad Willis (Bhava Ram), Author of "Warrior Pose: How Yoga (Literally) Saved My Life"
Episode 4: Chris interviews Brad Willis, author of "Warrior Pose: How Yoga (Literally) Saved My Life". Brad was diagnosed with terminal/4th stage throat cancer over 20 years ago. Through yoga, meditation, dietary changes, love, connection and purpose, Brad found a way to not just survive but thrive in his life. Brad's book can be found at: Warrior Pose: How Yoga (Literally) Saved My Life https://www.amazon.com/dp/1937856690/ref=cm_sw_r_cp_api_glt_i_H2NTMHBFN8NW96F3NT04 My book: Life i...
2022-03-12
20 min
Two Song Podcast
Episode 92 - "What Would You Do?" by City High (with guest Heather Willis)
Music podcast hosted by brothers, Chris and Cam Willis based on a simple thesis that there are only two categories of songs; love songs and fight songs.Chris and Cam test this thesis against songs you've definitely heard and some you probably haven't. Sometimes they agree, sometimes they don't. Often times they surprise themselves.You won't find two brothers that love music or each other more than these two. Come for the music, stay for the family and friendship.Start your own podcast and get a $20 Amazon gift card! Use the link below.
2022-02-25
53 min
Two Song Podcast
Episode 90 - "I Still Ain't Over You" by Augustana (with guest Cassidy Willis)
Music podcast hosted by brothers, Chris and Cam Willis based on a simple thesis that there are only two categories of songs; love songs and fight songs.Chris and Cam test this thesis against songs you've definitely heard and some you probably haven't. Sometimes they agree, sometimes they don't. Often times they surprise themselves.You won't find two brothers that love music or each other more than these two. Come for the music, stay for the family and friendship.Start your own podcast and get a $20 Amazon gift card! Use the link below.
2022-02-12
53 min
Profound
Profound - Dr Deming - S2 E3 - Chris Roberts - The Hacker Mentality
Chris Roberts is my guest on this episode. I have had the privilege of getting to know him over the past few years. I find him fascinating to talk with. Chris describes himself as a ... Hacker, InfoSec, Safety, Cyberstuff Researcher, Advisor, @Hacknotcrime henchman, and various other names in the technical world. Chris serves as a vCISO or advisor for several entities worldwide. We discuss his background and how our industry may have lost its soul. This episode is definitely worth listening to. Chris can be found at the following places:Linkedin: https://www.linkedin.com/in/sidragon1/
2022-01-30
41 min
Retro Time // A Software Podcast
Content Governance: This ain’t no democracy! with Chris Willis
This week our heroes talk with content governance expert Chris Willis, CMO @ Acrolinx. Chris offers some tips on how to keep your brand's tone and voice consistent throughout the product lifecycle. The post 40. Content Governance: This ain’t no democracy! with Chris Willis appeared first on Retro Time.
2021-11-09
51 min
Performance Delivered
Chris Willis | Leverage Expansion Marketing for Greater Sales
Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing. The CMO at AI content analytics firm Acrolinx, Chris has over 20 years of experience growing tech companies and has focused on optimizing marketing for expan...
2021-11-03
28 min
PixelSplitters
IATSE Strike, Chris Pratt is... Mario? and the Elder Generation of Auteurs
Blackjack! Pixelsplitters reaches big episode 21! This week we are taking a serious look at the potential upcoming IATSE Strike, which could change production as we know it. Also on the totally same level...Chris Pratt is playing Mario...? And Josh and Willis stand in awe of the elder generation of film-making auteurs who are still making epic movies in their twilight years. Pixelsplitters is a conversation podcast that explores the film and tv news of the week, with a healthy dash of video tech news sprinkled in. Tune in weekly and nerd out with us.
2021-09-30
1h 03
The Smart Real Estate Coach Podcast|Real Estate Investing
Wealth Building Strategies, with Mark Willis
Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients. Mark is a CERTIFIED FINANCIAL PLANNER, a two-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in...
2021-08-27
25 min
The Good Listening To Show: Stories of Distinction & Genius
64 Welcome To The Clearing: The Cave Man - Dick Willis! (UKHR)
Send us a textWelcome to Episode 10 of "The Good Listening To Show" on UK Health Radio: "Your Life & Times With Me Chris Grimes!" continues!Please welcome "The Cave Man" himself - Dick Willis! In this wonderful conversation we talk about his life-long passion for all things subterranean and a love of Caving - and he describes himself as 'blundering through life but generally coming up smelling of roses!'And unsurprisingly his "Clearing" is the entrance to a particular tunnel complex - the Clear Water Caves in Thailand.
2021-08-22
47 min
Two Song Podcast
Episode 66 - Six Degrees of Chris Thile Special Episode
Music podcast hosted by brothers, Chris and Cam Willis based on a simple thesis that there are only two categories of songs; love songs and fight songs.Chris and Cam test this thesis against songs you've definitely heard and some you probably haven't. Sometimes they agree, sometimes they don't. Often times they surprise themselves.You won't find two brothers that love music or each other more than these two. Come for the music, stay for the family and friendship.Start your own podcast and get a $20 Amazon gift card! Use the link below.
2021-08-21
51 min
Dead Men Talk
S3E03 - 'The Greatest Story Never Told' with Jonathan Willis & Chris Harris, the founders of the 'House Of Frankenstein' experience
You'd be hard-pushed to find anyone who hasn't at least heard of 'Frankenstein', quite possibly the most well-known gothic horror tale in the world and what is also heralded as the first-ever science fiction story. But how much do you know about the 'story behind the story', and in particular about Mary Shelley herself? In this episode, Chris has the honour of chatting to Chris Harris and Jonathan Willis, the founders of the all-new immersive experience 'House of Frankenstein', situated in Bath. The first of its kind, 'House of Frankenstein' sheds a whole new light on the...
2021-08-15
40 min
Gridiron America Radio
From the 55 Yard Line- Symbiosis of Football Literature and Film With Chris Willis
For those of us over a certain age, who have loved professional football, be it in Canada or America, we have come to it through two primary means- books and film. For those of who truly love books we have gained a deeper understanding of the game through the words and literary artistry of writers like Chris Willis, who is the resident historian at NFL Films, where he oversees all aspects of research for the company and their producers. In 2002 he was nominated for an Emmy for his work on the HBO documentary- The Game of Their Lives: Pro F...
2021-07-23
1h 19
Replay It, From the 55 Yardline
Symbiosis of Football Literature and Film With Chris Willis
For those of us over a certain age, who have loved professional football, be it in Canada or America, we have come to it through two primary means- books and film. For those of who truly love books we have gained a deeper understanding of the game through the words and literary artistry of writers like Chris Willis, who is the resident historian at NFL Films, where he oversees all aspects of research for the company and their producers. In 2002 he was nominated for an Emmy for his work on the HBO documentary- The Game of Their Lives: Pro...
2021-07-21
1h 22
Book Spectrum
S2 E09 - Julie Willis: Conceal Reveal
Did you know the U.S. Military's technical and defensive capabilities are not exactly up to the level it should be? Why would that be? Did you also know there are a lot of business opportunities for entrepreneurs to work with the Defense Department? This week on Book Spectrum, Julie Willis, CEO of DEFIANT Communication and author of Conceal Reveal: The Space between Entrepreneurs and the Defense Industry, discusses both aspects of military contracting: the opportunities and where national defense is lacking when it should not be,Willis reveals the dysfunctionality of military modernization and the environment built...
2021-04-30
22 min
Planting Seeds TV
8. Successfully Building A Small Business (feat. Willis Wolf)
Forget the "Wolf of Wall Street" and meet the REAL Wolf, Willis Wolf, that is. Chris talks shop with a fellow small-business builder, the GROWTH GURU. With over 40 years as a business owner, Willis has made waves as a small-business owner of several successful companies. We're still shocked that Chris was able to convince Willis to share some of his most valuable success secrets with you for free! CHASING PROGRESS, NOT PERFECTION.
2021-04-10
46 min
The Smart Real Estate Coach Podcast|Real Estate Investing
Better Than a 401k, with Mark Willis
Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients. Mark is a CERTIFIED FINANCIAL PLANNER, a two-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in...
2021-03-26
29 min
We Run This
Episode #34: Nick Willis tells us how he's run a sub-4 every year FOR THE LAST 19 YEARS
Our guest on the show this week is New Zealand middle-distance runner, Nick Willis. Willis is the only two-time Olympic medalist for New Zealand in the 1500 meters. Willis won the silver medal at the 2008 Olympics in Beijing and bronze at the 2016 Olympics in Rio. The 37-year-old Kiwi also holds another amazing record. He’s run a sub-4:00 mile every year for the last 19 years. Willis talks to us about breaking the record, when the record came on his radar, when he started running, competing in the Olympics, and his occasional love of packing on p...
2021-02-24
50 min
The Future of BizTech
Write Better Content For Your Brand, Faster - Chris Willis, CMO of Acrolinx
Chris Willis, the CMO of Acrolinx, joins us for episode 6 of The Future of BizTech podcast. In the words of Willis, Acrolinx is, "[an] AI-powered platform that essentially delivers content governance that enables the world's biggest, most valuable brands to write better content faster by aligning all of their writers with the company's strategic content guidelines at scale." Learn out more about Acrolinx at: https://www.acrolinx.com/Find Chris Willis on LinkedIn: here: https://www.linkedin.com/in/cpwillis/_____J.C. Granger is the founder and CEO of In...
2020-12-16
31 min
The Victor Brooks Show
The Victor Brooks Show Episode 44 Chris Willis
Make no mistake: You know and love the voice—and it belongs to Chris Willis. At once soulful and gritty, Willis’ voice has fueled numerous dance and top 40 pop hits, including the 2007 charttopper, “Love Is Gone,” which dominated charts around the world, and “Everytime We Touch,” a Top 10 European smash earlier this year. In a world of sound-alike dance divas, Willis is that rare male vocalist doing dance music successfully. But the man does more than sing. He’s an accomplished producer and stellar songwriter.
2020-11-05
59 min
The Mystic Millionaire Podcast
49. World-Renowned Singer-Songwriter, Chris Willis on Faith & Mindfulness
One-time gospel singer Chris Willis is best known as the powerful voice and song writer behind the majority of French producer David Guetta's chart-topping club anthems. Born and raised in Dayton, OH, Willis began singing in a quartet with his brothers and sisters at his local church. After graduating from college, he toured with a gospel group that performed hundreds of gigs across California and contributed to the popular compilation Handel's Messiah: A Soulful Celebration. In 1996, he released his self-titled debut album, a collection of self-penned spiritual songs, which earned a nomination for Best R&B Album at the...
2020-10-23
39 min
Two Song Podcast
Episode 22 - "Starting Over" by Chris Stapleton
Music podcast hosted by brothers, Chris and Cam Willis based on a simple thesis that there are only two categories of songs; love songs and fight songs.Chris and Cam test this thesis against songs you've definitely heard and some you probably haven't. Sometimes they agree, sometimes they don't. Often times they surprise themselves.You won't find two brothers that love music or each other more than these two. Come for the music, stay for the family and friendship.Start your own podcast and get a $20 Amazon gift card! Use the...
2020-09-11
41 min
Always Another Adventure
19. Chris Townsend. Ultra distance hiking
In the world of ultra distance hiking Chris Townsend is outstanding. 20+ books to his credit, the gear editor of Great Outdoors magazine, and the first person to complete a round of the Munros and tops (not as said in introduction) in a continuous journey entirely on foot.In this podcast, Chris shares advice for hikers tackling the 2021 TGO Challenge, a backpacking event across Scotland that has been cancelled for 2020 due to COVID19. Mainly we talk about two amazing ultra-distance walks on the Arizona Trail and the Pacific Northwest Trail.Chris’ websiteTwitter @tow...
2020-05-14
41 min