Shows
Sound Connections#094: EXPERT: Christine Osazuwa: The Reality of Music Careers on Breaking In & Moving UpThis episode delves into the changing landscape of music and data. Christine Osazuwa, founder of Measure of Music and a seasoned expert in data-driven strategies for artists and labels, describes her journey from the US to key positions in London and Stockholm. She explains how she uses data to promote diversity and inclusion, and reveals the forward-thinking methods reshaping the industry.Highlights: Christine's unique career path and global impact on the music scene. The inception and growth of the "Measure of Music" conference. Challenges and successes in connecting data with creative music stra...
2025-02-1356 min
The Be Unstoppable PodcastChristine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable PodcastBe Unstoppable Podcast – Episode 5: Christine OsazuwaIn Episode 5, host Ben Wynter connects with Christine Osazuwa, the visionary Founder & CEO of Measure of Music, former Chief Strategy Officer for ticketing and event marketing startup Shoobs, and previous Global Marketing Director of Global Insights for Warner Music Group, as well as Head of Insights and Data Analytics at Universal Music Group where she was behind the growth of artists such as Billy Eilish, Anitta, Burna Boy, Dua Lipa, Lizzo and more. Ch...
2024-11-041h 32
Tickets to TravelEp. 2 - Vibes & Vision: Shoobs’ CSO Talks Travel Experiences and Music Career StrategyMeet Christine Osazuwa, Chief Strategy Officer at Shoobs to learn about artist strategy, travel, and how to make it in the music industry.
2024-06-2535 minTickets to TravelEp. 2 - Vibes & Vision: Shoobs’ CSO Talks Travel Experiences and Music Career StrategyMeet Christine Osazuwa, Chief Strategy Officer at Shoobs to learn about artist strategy, travel, and how to make it in the music industry.
2024-06-2535 min
How to Build a Sustainable Music Career and Collect All Revenue StreamsS4.8/E66: Your Live Strategy & Efficient Touring w/ Christine OsazuwaNow it's time to start playing live as effectively as possible. This starts with putting together your strongest live show possible. As well as doing so in a manner that increases your local draw allowing you to leverage your headlining "hard ticket" count into support slots, metrics based touring & more. Host Emily White gives an overview on how to do exactly that while interviewing live industry veteren leader Christine Osazuwa! Happy listening & viewing.
Special thanks to our sponsor Set.Live. Set.Live is a FREE app-less tech solution that artists can take on tour to grab contact i...
2024-05-271h 24
Music Forward: Industry SessionsSo, You Wanna Go on Tour | Industry SessionsJoin these touring pros as they detail what goes into a tour on a daily basis. Where do you sleep? What are the schedules like? What are some responsibilities? We'll get real in this panel and answer all your burning questions about life on the road!
Speakers:
Andrew Abrisz
Christine Osazuwa - Chief Strategy Officer (Shoobs), Founder (Measure of Music)
Jim Digby - Co-founder / President, Event Safety Alliance & Show Makers
Kayla Erhardt - Recording Artist/Mic Technician/Business Managemt, Coldplay
Luis Mendoza Lua - VIP Tour Rep, VIP Nation
Originally aired: August 2, 2023 @ All Access Fest: Virtu...
2024-05-0243 min
Washed Up EmoChristine Osasuwa (Shoobs, Measure of Music)Originally from Baltimore, Christine Osazuwa got her start in music at 15. She holds degrees in music, marketing and data science and combined those passions into roles in data & marketing at Universal Music Sweden and Warner Music Group in London. Currently, Christine is the Chief Strategy Officer for ticketing & event marketing startup Shoobs where she leads their marketing & brand partnerships strategy. In addition, she sits on the board of The LIVE Association, Indie Venue Week, and Keychange US. Christine is also the Founder of Measure of Music–part conference, part hackathon– which introduces music & data to others while highlighting majority mino...
2024-04-1749 min
Black People Love ParamoreBlack People Love Warped Tour Ft. Christine OsazuwaOn this week’s episode, host Sequoia Holmes along with guest co - host, Music executive Christine Osazuwa, talk about all things Warped Tour: Music, fashion, teenage shenanigans, and more! **REMINDER: This episode is dropping the first week of The MaxFunDrive, so if you enjoy this show, please take a moment to show your support and become a member at maximumfun.org/join.HighlightsBest Warped Tour LineupsOverrated or Underrated Warped Tour trends Scene / Emo Fashion Mosh PitsWhen We Were Young Musical Festival P...
2024-03-2158 min
Music TectonicsAfrobeats and More: Data Shows Us How Culture Moves with Christine OsazuwaIn this week’s episode, we look at the explosion of Afrobeats through the lens of data. Christine Osazuwa, music data expert and Chief Strategy Officer at Shoobs, discusses how data can show us hidden stories behind the globalization of all sorts of genres: K-Pop, Reggaeton, Bollywood, and more. “Music drives culture, culture drives music, etc,” Christine says. “I find it really funny how people were shocked by the rise of Latin music while the Spanish speaking population in the U. S. grew exponentially. It was very obvious that this rise was going to become a thing ... when it c...
2024-03-2034 min
8000KmEp. 62 What Are We Looking with Data and Understanding Its Limits - Entrevista con Christine Osazuwa (Founder of Measure of Music & UK Director at shesaid.so)(EN)
On today's episode were able to chat with Christine Osazuwa. Christine is currently the founder of Measure of Music and the UK director of shesaid.so. He sits down with us to share his experience and knowledge in the industry, talking about the importance and efficient way to use data when working with superstar artists such as emerging artists, the importance of representation in today's industry and more!
Detail:
(00:00) Introduction
(02:15) The process of using data with Superstar Artists vs Emerging Artists
(12:33) How can a Big Superstar target a smaller territory
(18:36) U...
2022-07-1137 min
#HowWeListen Live: In Conversation PodcastDamn Good Numbers: Backing Up Your Music with Data & Insights with Christine OsazuwaOur next guest is the Founder of Measure of Music and was the former Global Marketing Director of Data & Insights at Warner Music Group, Christine Osazuwa. After Warner, she became the UK Director at shesaid.so and the Strategy Director at Pollen and then Chief Strategy Officer at Shoobs. Christine uses numbers for good and believes that business can be an art and art can be a business. Some of the questions this conversation answers: What does it mean to oversee and develop a marketing data strategy? How does one identify and break global priority artists by creating benchmarks an...
2022-06-111h 07
Where Are All My Friends | Discovering Creative Careers with Inspiring EntrepreneursBest Of: Aaron Gillespie // Guardin // Christine OzasuwaThis short episode features three of my favorite clips from a few recent Where Are All My Friends episodes featuring Aaron Gillespie from Underoath, Guardin, and Christine Osazuwa (Measure of Music).
Let me know what you think of the format and if you want more episodes like this!
Aaron Gillespie: @aaronrgillespie
Guardin: @guardin
Christine Osazuwa: @christineosazuwa
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
Where Are All My Friends Podcast: www.whereareallmyfriends.com
2022-02-1424 min
Music Ally FocusMusic Ally Focus #42: Christine Osazuwa, Strategy Director for Pollen Presents, talks about turning artist-fan engagement into income in 2022The long-held assumption is that artists make music, and that music is then the core connection between the artist and the fan – as well as the thing that is monetised. But that paradigm is rapidly changing. Christine Osazuwa, Strategy Director for Pollen Presents, speaks to Music Ally's Editor Joe Sparrow about how artists can and should seek new streams of income outside of the traditional sources of recording royalties and live tickets/merch – and how to connect with fans using platforms that allow direct relationships, and allow monetisation of the fandom itself via subscriptions, tips and exclusive offers.
Chr...
2022-01-1922 min
Where Are All My Friends | Discovering Creative Careers with Inspiring EntrepreneursDeveloping Strategy and Building Community in Music the RIGHT Way with Christine OsazuwaChristine Osazuwa is the Strategy Director of Pollen, and the Founder of Measure of Music. What stands out to me most, is her genuine love for building community. In this episode she shares her come up story in music, along with some incredibly inspiring stories that will remind anyone that if you truly love something, you can find a way to work in it!
Timestamps:
0:00 - Intro
2:30 - Humble Beginnings
7:33 - Running a Music Magazine
9:25 - Anybody Can Work in the Music Industry
11:25...
2022-01-0358 min
Music 3.0Music Data Insights with Christine OsazuwaChristine Osazuwa has managed to combine her various passions into roles consulting and working with music startups, venues, festivals, radio stations and labels, bridging the gap between music, data & business. She spent 2 years in Stockholm most recently as the Head of Data & Insights for Universal Music Sweden before calling London home working as the Global Marketing Director for Data & Insights at Warner Music Group. In October 2021, Christine joined the live music & travel tech startup, Pollen, where she helps to curate one-of-a-kind music experiences. Christine sits down with Brian and Nick to share her various insights into what works and...
2021-11-2246 min
Music TectonicsMeasuring Music: Data & Deep Questions with Christine Osazuwa of WMGThese days, once you hit play on your favorite track, you’re generating data, from Spotify analytics to recommendation algorithms on Youtube. This week, host Tristra Newyear Yeager sits down with industry leader and founder of Measure of Music, Christine Osazuwa to talk about the influence of data and analytics in the music industry. Christine shares the story of her rise to Global Marketing Director of Data & Insights at Warner Music Group, which all began with a life-altering Good Charlotte concert and learning to code in Myspace. Christine demonstrates the true power of making data work for you to ma...
2021-05-2727 min
The Timely HistorianMudbloods and MischlingeOnce you spot the similarities between the Harry Potter universe and Nazi Germany, the parallels are endless. To close Season 1: a look at how Hogwarts is haunted by 20th-century history.
Main Sources:
Rowling, JK, The Harry Potter Series, Books 1-7 (London: 1997-2007).
Arendt, H, Eichmann in Jerusalem: A Report on the Banality of Evil (London: 1963).
Additional Sources:
Lyubansky, M, Ordinary Wizards: The Psychology of Evil in the Harry Potter Universe, University of Illinois Department of Psychology. PDF Available at http://labs.psychology.illinois.edu/~lyubansk/ordinarywiz.pdf [Accessed: 03/2021].
Osazuwa, C, Harry Potter & the Nazi Regime, Christine Osazuwa.com. PDF Available...
2021-03-2912 min
Nextbiteoflife PodcastExpat In London. Leaving America For A Better LifeChristine Osazuwa is my podcast guest on this episode and she talks about what ultimately spurred her into moving out of the states in 2016 for a life in Stockholm with her husband. Now living in London, it was interesting to find her reasons for moving on from there, differences in lifestyles, and why she is happy living outside the U.S. #Expatlife #London #Baltimore
2020-12-1852 min
How Music ChartsThe UK Music Diversity Report 2020 With Christine Osazuwa, Paulette Long OBE & Ammo Talwar MBESEE THE 2020 UK MUSIC DIVERSITY REPORT HERE: https://www.ukmusic.org/equality-diversity/uk-music-diversity-taskforce-workforce-diversity-survey/2020-report/At How Music Charts, we try to bring a new perspective to the music business, and today that perspective is from me! I’m Christine Osazuwa, Global Marketing Director of Data & Insights at Warner Music Group. I was also the first guest on this podcast back in December 2019, which at this point, seems about 100 years ago.In honor of UK Black History Month, I’ve taken over today’s episode with a different take on music data! In addition to my day jo...
2020-11-021h 28
How Music ChartsGlobal Music Marketing With Christine OsazuwaGuest - Christine Osazuwa:https://twitter.com/c_osazuwahttps://www.linkedin.com/in/christineosazuwa/http://christineosazuwa.com/https://musically.com/2019/10/31/what-trigger-cities-really-mean-for-music-marketing/https://www.elitedaily.com/dating/lessons-100-first-dates/1099230Podcast:http://podcast.chartmetric.com/ http://chartmetric.com/
2019-12-2045 min