Shows
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWrike CMO Christine Royston on building marketing teams for agilityIs your marketing organization built for disruption or doomed to be disrupted?
Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value.
Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at...
2025-10-2027 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWrike CMO Christine Royston on building marketing teams for agilityIs your marketing organization built for disruption or doomed to be disrupted?
Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value.
Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at...
2025-10-2027 min
StrategyCastHow Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine RoystonTurn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details....
2025-10-1443 min
Remarkable Content with Ian FaisonClue: B2B Marketing Lessons on Creating a Cult Classic with Chief Marketing Officer at Wrike, Christine RoystonNot every launch succeeds on day one, but the brands that endure find ways to win over time.That’s why we’re turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.
2025-09-3042 min
The Left Page & Here Be MediaThe Left Page - Episode 95 - The Expanse 7-9: Ideals for the DreamlessHello everyone!!We finalize another series! James S. A. Corey's The Expanse! Returning for the last three novels, Persepolis Rising, Tiamat's Wrath, and Leviathan Falls.Discussing how these books represent fascism and cannot conceive of any other kind of enemy, we also reexamine the series as a whole. Pointing out its merits in materialism and political relationships... up to the point where it slips up, falling back into usual liberalism that cannot break out from its original chains of dreamlessness and end of history.Still, an important read, and an...
2025-09-152h 04
Revenue Engine PodcastHow CMOs Can Align Budgets, Metrics, and Customer Value With Christine RoystonChristine Royston is the Chief Marketing Officer at Wrike, an intelligent work management platform that helps teams build, connect, automate, and scale workflows. She joined in June 2024 after more than 20 years in B2B enterprise marketing. Before Wrike, Christine was VP and Global Head of Marketing at Udemy, where she helped grow annual recurring revenue from $100M to over $450M and led initiatives including an IPO and rebrand. She also held leadership roles at Bitly, Dropbox, Imperva, and Salesforce. In this episode… In today's marketing landscape, every dollar spent is under a microscope, and leaders ar...
2025-09-0528 min
The Hard Corps Marketing ShowDon’t Just Rank, RESONATE ft Christine Royston | Hard Corps Marketing Show | Ep 424How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where...
2025-05-0645 min
Sales Is King194: Say Goodbye To Marketing As We Know It | Christine RoystonIn this episode, Christine Royston, CMO of Wrike, shares her insights on the evolving landscape of B2B marketing, the impact of AI, and innovative demand generation strategies. She discusses the importance of building a cohesive marketing team, aligning marketing with sales and customer success, and the significance of global branding. Christine also reflects on her career journey, lessons learned from her time at Cisco, and the qualities of effective leadership.
Takeaways
AI is transforming how we approach marketing and productivity.
Building authentic relationships with customers is crucial for demand generation.
...
2024-12-0243 min
Planeta JazzT4xP32 Las big bands no son lo que eranCelebramos el Día Internacional del Jazz con ocho grabaciones recientes de big bands americanas y europeas: Maria Schneider, Bill Frisell & Umbria Jazz Orchestra, Marshall Gilkes WDR Big Band, Winnipeg Jazz Orchestra, The Composers Collective Big Band, Balimaya Project, Tijn Wybenga & Amsterdams Modern Orkest y la Big Band Dubadú de Zaragoza.
Temas que suenan en el programa:
01 2020 Maria Schneider - Data Lords I (Digital World) 04 Sputnik (8’ 03’’)
02 2024 Bill Frisell & Umbria Jazz Orchestra 03 Strange Meeting - Thomas Morgan Rudy Royston (6’ 20’’)
03 2022 Marshall Gilkes & WDR Big Band - LifeSongs 11 Taconic Turns (5’ 27’’)
04 2024 Winnipeg Jazz Orchestra - Tidal Currents: East Meets West 03 Tidal Currents - Jill Townsend Christ...
2024-04-3000 min
Market Impact InsightsThe Learning Journey - Christine RoystonChristine Royston, VP/Global Head of Marketing for Udemy Business discusses the evolution and transformational impact of eLearning in elevating business performance. True leadership starts with enabling your teams' professional development through a continuous learning journey.
2022-09-1928 min
Addictions and Other VicesAddictions and Other Vices – Fix Mix Nov 3rdToday 1pm-3pm EST bombshellradio.comRepeats Saturday 1pm-3pm ESTThanks to all the artists, labels and PR companies that submitted tracks.Fix Mix 816Hollywood Delight / Liam HillyerHammered In An Airport / SprayWildfire (Radio Edit) / Loosie GrindEuropean Lovers / Steven Jones & Logan SkyBlood in the Snow #3 / StarpainterBeen Around / Royal CastlesBorn at the Disco / Jennifer O’ConnorTrust the Autumn / Mark MathewsHere Comes Another / Charlotte OCCoda / Christine SakoThe Time It Takes To Fall / Ger EatonCowboy Chords / Iris MarloweRadio / Janet BatchLet You Go / Francis MoonMonterey / OceanographyThe Waiting Room / Simo...
2021-11-081h 55