Shows
Pransform, Inc.Ep 100: 2023 Digital LandscapeIn today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar AI tools, and finally, their look ahead to what might be in store for 2023.2023-01-0538 minPransform, Inc.Ep 33: Know, Like, Trust - Part 3In this episode, we conclude the 3-part series delving into the importance of the “know, like, trust” marketing principle. We examine what it means to move your customer through this journey into the final, most valuable portion of the sequence, where they’ve grown to trust your business and now view you as a brand versus a commodity.2022-02-0442 minPransform, Inc.Ep 32: Know, Like, Trust - Part 2In this episode, we continue the 3-part series begun in Episode 31, examining the concept of “know, like, trust” and how important it is to marketing and growing your business. This episode analyzes the “like” portion of that sequence, and provides tactics and ideas on how you can establish the “like” factor with your audience.2022-02-0133 minPransform, Inc.Ep 31: Know, Like, Trust - Part 1In this episode, we’ll discuss the absolute core principle in marketing known as “know, like, trust.“ Today will cover the “know” portion and go into depth about how crucial it is to your business that people get the opportunity to gain awareness of your business, and also get to know you as an individual. We’ll be following this episode with #32 and 33 where we cover the next two parts of this principle. Stay tuned!2022-01-2946 minPransform, Inc.Ep 30: Creating IG ReelsIn this episode, we’ll go through a step-by-step guide published by Later.com on how to create Instagram Reels. This trend of short-form video content isn’t going away anytime soon, so mastering things like Reels (as well as TikTok and YouTube Shorts) is critical to your business.2022-01-2721 minPransform, Inc.Ep 29: Let’s Talk About TwitterIn this episode, we’ll take a close look at the role that Twitter can play for your business and some of the different advantages that it brings in terms of organic reach, content publication, and customer service.2022-01-2027 minPransform, Inc.Ep 28: The 3 Types of ContentIn this episode, we’ll explore the three different types of content that you can produce for your digital marketing and social media channels: video, audio, and text. We’ll also take a close look at the advantages and disadvantages of each, and provide you suggestions as to where you can publish each type of content.2022-01-1922 minPransform, Inc.Ep 27: Your First 2 TikTok PostsIn this episode, we provide you with ideas for your first two posts to get started on TikTok. TikTok is no longer an emerging social media platform, it’s a mainstay that must be at least considered as a part of your omnichannel social media marketing strategy going forward.2022-01-1319 minPransform, Inc.Ep 26: Social Media News Round-upIn this episode, we’ll take a look at some breaking news in the digital marketing world, including Facebook‘s new privacy features and TikTok‘s new video sharing features. We’ll also discuss a software tool that may assist you in capturing and rendering testimonials for your business (see Episode 25).2022-01-1122 minPransform, Inc.Ep 25: Testimonial TacticsIn this episode, we take a close look at the importance of user testimonials as the premier type of content that you can publish to promote your business. We also look at a couple of different tactics that you can use to convince current and past clients who may be on the fence about recording themselves, to actually go ahead and make you the most important kind of testimonial — video testimonial.2022-01-0722 minPransform, Inc.Ep 24: Existential BenefitsIn this episode, we take a look at the concept of “existential benefits” — the idea that extremely well-established brands can move beyond the traditional features-and-benefits model and move into a realm where they can equate and attach more esoteric concepts like mindset, lifestyle, attitude and personality to their brand. This in turn makes the viewer feel like if they too owned that product or received that service, they could equate themselves with that lifestyle. It’s the pinnacle of branding and a position all businesses should strive for as they grow and evolve.2022-01-0430 minPransform, Inc.Ep 23: Sales Pitch!In this episode, we’ll take a brief look at the various services Pransform provides from a digital marketing standpoint. From high-level campaign planning, to social media management and execution, as well as website optimization and SEO, we’ve got you covered. If you’re ready to take your marketing to the next level in 2022, drop us a line!2021-12-3117 minPransform, Inc.Ep 22: Q&A Makes Great ContentIn this episode, we talk about a specific tactic you can employ to create more content: answering questions from your customers in a way that’s universally applicable to your audience. We’ll also talk about how you can turn this tactic into a live format and take your brand authority up another notch.2021-12-2815 minPransform, Inc.Ep 21: Keyword Analysis TacticsIn this episode, we’ll go into significant detail on how to approach keyword analysis for use in your written, audio and video content. We’ll talk about different ways to locate and refine the keywords that will give you the best chance for increased organic reach for your content.2021-12-2327 minPransform, Inc.Ep 20: Making the Most of IG CaptionsIn this episode, we take a deep dive into Instagram captions, discussing why they’re so important, and how to optimize them from a strategy and tactics perspective.2021-12-2221 minPransform, Inc.Ep 19: The 3 Stages of MarketingIn this episode, we’ll go over what we like to think of as the 3 stages or strata of marketing assistance and success you can have in your business: 1) marketing as a function of saving you time; 2) marketing as a function of growing your business (revenue, clients, etc.); and 3) marketing as a function of branding (“becoming a media company”). Each of these stages brings you increased opportunity for success and elevation in your business — the third and final stage allows you to transcend your competition and monopolize your business area by separating yourself through branding. Pransform will be publishing a lot of c...2021-12-1756 minPransform, Inc.Ep 18: Effective Use of LinkedIn HashtagsIn this episode we talk all about LinkedIn hashtag strategies, tactics and best practices. We also emphasize the importance of establishing and maintaining a strong presence on LinkedIn to buttress your B2B and B2C efforts.2021-12-1616 minPransform, Inc.Ep 17: Paid vs. Organic TrafficIn this episode, we’ll tackle the differences between paid and organic traffic from a strategy and intent perspective. We’ll look at the various pros and cons of each one and help you decide what’s best for your business.2021-12-1022 minPransform, Inc.Ep 16: Time for TikTok?In this episode, we take a look at the rise of TikTok and its growing dominance, not only in the short form video space, but across social media in general.2021-12-0729 min
Pransform, Inc.Ep 15: YouTube OptimizationIn this episode, we'll talk a bit about why you should consider starting a YouTube channel if you haven't done so already, and then we'll explore some tactics for optimizing your channel for organic reach, as well as audience impact and loyalty. We specifically cover things like your channel art, channel description, keyword analysis and selection, and publishing schedule. 2021-12-0233 minPransform, Inc.Ep 14: To Outsource Bookkeeping, or Not to OutsourceIn this episode, we discuss the importance of bookkeeping and accounting functions for your business, as well as the various reasons and advantages to eventually outsourcing those functions.2021-11-3020 minPransform, Inc.Ep 13: Claim Your Free AuditIn this episode, we go over the high-level elements Pransform offers through our free social and digital marketing audit. We take a close look at your website performance and optimization, as well as social media platforms and activity. The audit is totally free and you can do whatever you’d like with the summary we provide from it. If you’re interested, contact us via our website or Facebook or LinkedIn pages. This is a great way to ensure you’re postured for success in the digital space for 2022.2021-11-2619 minPransform, Inc.Ep 12: Instagram StoriesIn this episode, we’ll take a close look at the functionality and practical value of using Instagram Stories for your business. We’ll talk through 8 tips/tactics for making the most of Stories to maximize organic reach and user engagement.2021-11-2322 minPransform, Inc.Ep 11: The Radio Isn’t DeadIn this episode, we discuss the importance of audio content and it’s impact on your audience’s time and attention span. We discuss the major audio delivery formats: podcasts, Clubhouse and Twitter Spaces.2021-11-1832 minPransform, Inc.Ep 10: Landing Pages vs. WebsitesIn this episode, we’ll take a close look at the major differences between landing pages and websites, and the various tactics you can employ with both of them.2021-11-1612 minPransform, Inc.Ep 9: Create a Winning Video Content StrategyIn this episode, we build off of what we discussed in Episode 7 regarding video content and captions, and dive a bit deeper into winning video content best practices and recommendations. Also make sure to check out the Social Media Today article that we quoted from (see link below), and download the 16-page report on video strategies located there.
https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-the-key-elements-of-effective-video-conte/604940/2021-11-1126 min
Christopher Anastasio PodcastEp 66: The Billionaire's Tax & "Buy, Borrow, Die"In this episode, I break down the proposed "billionaire's tax" and its origins in the "buy, borrow, die" concept (see Episodes 20 and 63). I take a close look at the mechanisms behind the tax and the BBD concept, as well as debate the ethics of the proposed tax from the perspectives of capitalism, as well as taxation and liberty in general. 2021-11-1141 minPransform, Inc.Ep 8: The Art of TrendjackingIn this episode, we’ll discuss “trendjacking,” or the art of inserting your brand via social and digital media into culturally significant and relevant moments, often resulting in traffic spikes for your brand.2021-11-0917 minPransform, Inc.Ep 7: Importance of Video Content & CaptionsIn this episode, we take a look at the importance of video content and its ability to create high levels of user engagement and organic reach on various social media platforms. We also talk a bit about the importance of captioning those videos in order to reach the widest possible audience.2021-11-0419 minPransform, Inc.Ep 6: Facebook’s Impact on Your BusinessIn this episode, I discuss the news from today that Facebook was shutting down its facial recognition capability, the general trend recently of seismic changes surrounding Facebook, and the effects of all of this on your business. I also highlight the importance of diversifying your content platforms and the need to own your own traffic (i.e., email marketing).2021-11-0217 minPransform, Inc.Ep 5: Seven Tips for Your Website UXIn this episode, we’ll go into some details about how to create your website with the optimal user experience (UX) in mind. We break down 7 different areas to look at as you design and maintain your site.2021-10-2822 minPransform, Inc.Ep 4: Common Business ChallengesIn this episode, we discuss 7 common challenges faced by small businesses, and individuals CPAs specifically. Pransform has been assisting CPA firms create leverage in their business for over 18 years now, and we’re highly familiar with these challenges and how to overcome them.2021-10-2625 minPransform, Inc.Ep 3: Logos 101Planning to create a logo for your brand? Thinking about revamping your logo? Confused about which color and design to choose?
Pransform can help. This episode covers all of the details revolving around creation and design of logos. We go into depth about the various designs, styles, and colors, as well as methods you can use for protecting your logo from copyright and trademark infringement.2021-10-2224 minPransform, Inc.Ep 2: iOS 15 & Email MarketingApple’s iOS15 privacy update predominantly affects the email marketing strategies of advertisers. It is anticipated that email personalization might turn into a challenge for advertisers to implement. Want to know how the iOS 15 update affects marketers and what you can do about it? Then check out Episode 2 of the Pransform podcast!2021-10-2024 min
Christopher Anastasio PodcastEp 65: Evergrande Update & Unusual WhalesIn this episode I’ll provide an update on the Evergrande bank crisis in China, as well as discuss an options analysis service that I’ve been following recently called Unusual Whales, as well as provide some insight on a recent tweet from Nassim Taleb.2021-10-1814 minPransform, Inc.Ep 1: Welcome to the Pransform Podcast!Greetings, and welcome to the inaugural episode of the Pransform podcast!
Pransform specializes in digital transformation, including strategy & marketing, website & app development, and even content creation. We also assist businesses with their accounting & finance workflows. Having served clients across the USA, India, Thailand, Canada, and Singapore, we look forward to assisting many more businesses in experiencing successful digital journeys.
This podcast is designed to bring you valuable insights and practical, actionable tips on how to effect digital transformation in your business, to help you grow your client base, increase revenue and scale your enterprise.
2021-10-1420 minChristopher Anastasio PodcastEp 64: Evergrande — Big Deal, or No?In this episode I discussed recent news about the Chinese bank and real estate holding company, Evergrande, and the potential ripple effects that could occur in the global financial system, similar to what happened with Lehman Brothers in the fall of 2008.2021-09-2816 minChristopher Anastasio PodcastEp 63: Is Congress Really This Dumb?In this episode I discuss the recent Congressional reaction to the ProPublica tax article series, specifically, the use of IRAs and Roth IRAs.2021-07-2921 minChristopher Anastasio PodcastEp 62: Taxes, Digital Agency, Kiyosaki UpdatesIn this episode I catch you up on the majority of my efforts since I last recorded in late May. I cover what I’m working on with respect to corporate tax returns, expansion of my digital marketing agency, and renewed efforts to apply Kiyosaki’s principles pertaining to liability-to-asset conversion.2021-07-2824 minChristopher Anastasio PodcastEp 61: Cryptocurrency & Political RiskIn this episode I explore the concept of bitcoin and cryptocurrencies, and take a particularly close look at the potential political risk involved in investing in these types of assets. I also discuss the Federal Reserve’s announcement yesterday of the possibility of establishing a central bank digital currency (CBDC).2021-05-2137 minChristopher Anastasio PodcastEp 60: Eliminate, Automate, DelegateIn this episode I discuss Sam Ovens’ teachings about the eliminate, automate, delegate protocol that one should use for eliminating wasteful activities and optimizing the most precious resource we have, time.2021-04-1314 minChristopher Anastasio PodcastEp 59: To Sleep or Not to SleepIn this episode I discuss the dilemma of sleep and how much one should get, especially when pursuing outsized goals like starting a business or changing careers. I examine the health vs. hustle aspects of the debate, and go into some detail about my own habits.2021-04-0542 minChristopher Anastasio PodcastEp 58: Shopify Experiment a Colossal FailureIn this episode I recap the Shopify e-commerce drop-shipping experiments I ran from last Fall until just recently. I discuss the obstacles that eventually led me to conclude this model is flawed enough to discourage further pursuit.2021-03-2613 minChristopher Anastasio PodcastEp 57: Digital MentorsIn this episode I discussed the importance of identifying and following and learning from digital or virtual mentors. For me this includes individuals like Robert Kiyosaki, Gary Vaynerchuk, Grant Cardone, and Sam Ovens.2021-03-1124 minChristopher Anastasio PodcastEp 56: Ted Cruz, Texas & Black SwansIn this episode I discuss the Texas snowstorm and ongoing power and water crisis, as well as weighing in on Ted Cruz fleeing the state to Cancun with his family.2021-02-2010 minChristopher Anastasio PodcastEp 55: Game Over (for the Stock Market)In this episode I give my hot take on the rapidly unfolding situation in the stock market between the Wall Street Bets subreddit and institutional investors, on opposite sides of stocks like GameStop, AMC and others.2021-01-2916 minChristopher Anastasio PodcastEp 54: Relentless (Thoughts on Mindset)In this episode I talk about a book I recently finished called “Relentless” by Tim Grover, which happens to include examples of the author’s work doing fitness training with Kobe Bryant. I thought this would be apropos given that today is the one-year anniversary of Kobe‘s death. I also go into some detail in this episode about my reading habits and the types of books that I’m focused on reading these days.2021-01-2616 minChristopher Anastasio PodcastEp 53: Mindset & AffirmationsIn this episode I talk about the mindset and affirmations concepts espoused in the Consulting Accelerator training from Sam Ovens at Consulting.com.2021-01-2315 minChristopher Anastasio PodcastEp 52: Gary Vee vs. Sam OvensIn this episode I contrast Gary Vaynerchuk and Sam Ovens with respect to their philosophies on work ethic, loving what you do, social media usage, and dividing your attention across multiple projects.2020-12-3027 minChristopher Anastasio PodcastEp 51: Shopify, Affiliate & Consulting UpdatesIn this episode, I give an update on my two Shopify e-commerce stores, as well as an update on my affiliate marketing project. I also go into some length about aspects of the Consulting.com Consulting Accelerator training program, with respect to my theme for 2021: focus; I also discuss why the limbic system keeps you from doing the hard work, and why I think outsourcing and ruthlessly recapturing time is so paramount to being successful in business.2020-12-2340 minChristopher Anastasio PodcastEp 50: Consulting.com OverviewIn this episode I give a very high-level overview and walk-through of the Sam Ovens Consulting.com training program that I’m currently taking, called Consulting Accelerator. It’s a high-level look at the program, with future episodes to come drilling down into various aspects of it. I do spend a little bit of time focusing on one aspect of the program, the mindset shift and quantum physics material that appear in Week Two of the program.2020-12-0935 minChristopher Anastasio PodcastEp 49: Black Friday, Cyber Monday FailureIn this episode I recap the performance of my two Shopify stores, Onyx Home Comfort and Rocking Palace, and walk through the lack of sales and activity that I experienced on both of those websites over the holiday shopping weekend.2020-12-0126 minChristopher Anastasio PodcastEp 48: Damn, My Plate is FullIn this episode I do a round robin recap of all of my major projects ongoing, including the 3 training courses I’m going through right now, my two Shopify stores, affiliate marketing projects, and my preparation for potential transition to the Triple Threat Limited Partnership entity structure.2020-11-1827 minChristopher Anastasio PodcastEp 47: Reflections on FailureIn this episode I discuss my philosophy on the necessity of failure, its importance to success and my personal approach to dealing with it. I begin the episode by giving an update on my Shopify store, Onyx Home Comfort, and review some of the early metrics from the initial ad campaign that is currently running on the store.2020-11-1040 minChristopher Anastasio PodcastEp 46: Election Update, Shopify & Consulting.comIn this episode I start off by giving my thoughts about the Presidential election and the current state of determining the winner, and then go into updates on my Shopify store and ad campaign, and finish up by discussing the Consulting.com training program I’m currently taking.2020-11-0641 minChristopher Anastasio PodcastEp 45: Stock Market on the Brink?In this episode I discuss recent news surrounding the stock market, the upcoming Presidential election next Tuesday, and other headlines about civil unrest and political instability in the United States. I also discuss similarities and parallels between the 1929 and 2008 stock market crashes.2020-10-3029 minChristopher Anastasio PodcastEp 44: Issues with Google Ads for Affiliate MarketingIn this episode I provide an update on my affiliate marketing outsourcing experiment, with respect to issues running Google ads to the single-page landing pages that I have for my affiliate products. I also provide an update on my Shopify store and my pending relationship with a digital advertising agency in Thailand.2020-10-2325 minChristopher Anastasio PodcastEp 43: 50 Cent Needs a New Tax AdvisorIn this episode I discuss the recent news that 50 Cent endorsed President Trump for reelection, due to Presidential candidate Biden‘s tax proposal that would result in 50 to 60% tax rates in high-tax states. I also provide an update on the Triple Threat Limited Partnership entity structure that I first discussed in Episode 42.2020-10-2226 minChristopher Anastasio PodcastEp 42: Introducing the Triple Threat Limited PartnershipIn this episode I discuss the advantages of leveraging different kinds of corporate entities, provide background on how I became familiar with this subject, and then go into detail about a specific kind of corporate structure called the Triple Threat Limited Partnership (LP).2020-10-1649 minChristopher Anastasio PodcastEp 41: NEVER Sell Your Rental PropertiesIn this episode I go into detail about my personal tax return with respect to the implications of having sold six rental properties in 2019, and the resultant effects on my taxes this year. I also give a quick update at the end of the episode about my affiliate marketing and Shopify e-commerce experiments. I finish with a very brief preview of the next episode, in which I’ll discuss the “Triple Threat Limited Partnership” corporate structure for business.2020-10-1531 minChristopher Anastasio PodcastEp 40: Affiliate Marketing & Shopify E-commerce UpdatesIn this episode I provide an update on my affiliate marketing outsourcing experiment, as well as go into detail about a new project that I’ve initiated centered on Shopify e-commerce.2020-10-0942 minChristopher Anastasio PodcastEp 39: Bullshit Jobs & Monetary TheoryIn this episode I discuss a recent article that I read by the author Austin G. Mackell, whose article “Explaining Bullshit Jobs with Monetary Theory“ sparked some thoughts on our job marketplace, our distorted economy due to our banking system and government, as well as the idea of a universal basic income (UBI).2020-10-0753 minChristopher Anastasio PodcastEp 38: Be a Business, Not a PersonIn this episode, I conclude the informal three-part series that began with Episode 36, where I continue to look at some of the revelations from the New York Times examination of President Trump’s taxes. Specifically, I look at some of the tax deductions that he claimed for his businesses and explore why it’s advantageous to pay taxes as a business entity versus as an individual. I also recommend that listeners pick up a copy of Tom Wheelwright’s book “Tax Free Wealth” as it does an outstanding job educating the reader on many of these tax concepts.2020-10-0250 minChristopher Anastasio PodcastEp 37: Be a Real Estate Professional When You Grow UpIn this episode I continue exploring the implications of the revelations surrounding President Trump’s tax returns, based on the New York Times recent exposè, and specifically discuss Trump’s status as a real estate professional in the eyes of the IRS. I go into detail about the implications of that status and how it has allowed him to avoid paying Federal income taxes 11 out of the last 18 years.2020-09-3047 minChristopher Anastasio PodcastEp 36: Money is Only an IdeaIn this episode I pivot off of the news that came out yesterday about President Trump’s taxes, and specifically the $300 million of debt that he has, and use that to explore the idea of debt and its role in our monetary system. I go into detail about fractional reserve banking, and how crucial it is to understanding the other financial reality in our society (the one for the wealthy), as well as explore the seminal document behind fractional reserve banking, Modern Money Mechanics..2020-09-2859 minChristopher Anastasio PodcastEp 35: There Are Two Financial RealitiesIn this episode I focus on the existence of two separate and disparate financial realities: one for the poor and middle-class, and one for the wealthy. I’ll take a look at some of the specific tax avoidance mechanisms available to the wealthy and highlight the implications with respect to their financial reality.2020-09-2430 minChristopher Anastasio PodcastEp 34: Affiliate Experiment & Update on VA DeploymentIn this episode I give an update on my affiliate marketing experiment, with respect to completion of the landing page and work beginning on the second landing page, as well as my search for Facebook and Google ad sellers on Fiverr. I also provide an update and additional thoughts on redeploying my virtual assistant into multiple freelance gigs. I wrap up with some thoughts on the leverage and automation available to everyone with respect to the Internet and associated software apps.2020-09-2333 minChristopher Anastasio PodcastEp 33: Whole Life Insurance & BBDIn this episode I discuss a new topic: the use of whole life insurance as an investment and wealth planning mechanism, as well as its relation to another concept I’ve covered here, buy borrow die (BBD).2020-09-2134 minChristopher Anastasio PodcastEp 32: Redeploying My Virtual AssistantIn this episode I go over some thoughts I’ve had recently on reassigning my virtual assistant (VA) to other areas besides running my Shopify store, which has failed to gain traction, by setting up freelance gigs on Fiverr for things like building Shopify stores and optimizing websites for SEO/SEM, then letting the VA complete those tasks in my stead.2020-09-1824 minChristopher Anastasio PodcastEp 31: YouTube Marketing & Affiliate Experiment UpdateIn this episode I go into more detail about the YouTube marketing training I’m currently taking and potential applicability for it. I also provide an update on my affiliate marketing outsourcing experiment.2020-09-1743 minChristopher Anastasio PodcastEp 30: Not Your Typical Free Market AdvocateIn this episode I discuss some tweets I exchanged regarding Jeff Bezos and Amazon, and primarily get into discussion regarding free-market economics, the proper way to advocate for it, and comparing it to other economic systems.2020-09-1043 minChristopher Anastasio PodcastEp 29: Affiliate Marketing Experiment — Landing Page PhaseIn this episode I discuss the copywriting order I received from the Fiverr seller, as well as my pending order from the landing page seller, which will be delivered 16 Sep.2020-09-1019 minChristopher Anastasio PodcastEp 28: Stock Market LunacyIn this episode I go deeper into the subject of why I think the stock market is one gigantic casino designed to transfer wealth from average investors to wealthy investors and institutions.2020-09-0233 minChristopher Anastasio PodcastEp 27: Affiliate Marketing Experiment — Copywriting PhaseIn this episode I discuss the first step I took in my affiliate marketing experiment, ordering sales copy from a Fiverr seller for two affiliate products: a credit score service and an affiliate marketing training program.2020-09-0219 minChristopher Anastasio PodcastEp 26: I Think I Know What Happened to the InflationIn this episode I discuss a variety of topics that dovetail together, including low gas prices, inflation, the stock market, and the concept of buy, borrow, die.2020-08-2640 minChristopher Anastasio PodcastEp 25: Affiliate Experiment StatusIn this episode I give an update on my ongoing experiment to fully outsource affiliate products’ sales infrastructure, including landing page, copywriting, and paid traffic advertisements. I go into some detail about various sellers that I contacted on Fiverr recently.2020-08-2030 minChristopher Anastasio PodcastEp 24: Top 3 PrioritiesIn this episode I discuss my top three priority areas, which include my Wealth For Real book and website and overall effort, my digital marketing agency aspirations, and my efforts to document it all through this podcast and other social media platforms.2020-08-1837 minChristopher Anastasio PodcastEp 23: In Defense of Gary VaynerchukIn this episode I discuss Gary Vaynerchuk and the recent Marker article that talks about Gary Vee in a negative light. I talk about Gary’s influence on me and defend his overall philosophy.2020-08-1341 minChristopher Anastasio PodcastEp 22: Affiliate Marketing ExperimentIn this episode I talk about an experiment I’ll be running soon whereby I outsource all elements of the affiliate marketing workflow — landing page, sales copy, paid traffic — to a freelancer on Fiverr. I’ll be sharing the results in future episodes.2020-08-0736 minChristopher Anastasio PodcastEp 21: Taxes, Wealth For Real, SMMA & Shopify UpdatesIn this episode I take a different approach and do a round robin update on multiple projects I’m working on, including tax returns, my Wealth For Real website and book, potential social media marketing client, and my Shopify store.2020-08-0432 minChristopher Anastasio PodcastEp 20: Why Rich People Never Have to Pay TaxesIn this episode I tackle the concept of “buy, borrow, die” — the mechanism by which very wealthy people avoid paying any substantial tax (or any tax at all). I cover this in the context of recent discussions on tax proposals ahead of the 2020 Presidential election.2020-07-2843 minChristopher Anastasio PodcastEp 19: COVID-19 Pandemic, Economic Outlook & the Stock MarketIn this episode I discuss the coronavirus pandemic and its potential long-term effect on the US and global economy. I also go into some detail about the implications of being invested in the stock market during this period of time, with commentary on the dual aspect of the stock market that I like to call “hyper-liquid markets and herd mentality.” Also at the beginning of the episode I clarify one of the additional requirements in setting up and administering an S corporation: payroll.2020-07-2450 minChristopher Anastasio PodcastEp 18: Biden Care Plan Eliminates Real Estate Tax BreaksIn this episode I discuss some breaking news on candidate Joe Biden‘s universal care plan and the two real estate tax breaks that it targets for elimination in order to fund the $775 billion price tag.2020-07-2125 minChristopher Anastasio PodcastEp 17: S Corp Tax ElectionIn this episode I go into some detail about S corporation tax election status, the pros and cons, as well as other considerations and timelines to look out for.2020-07-1633 minChristopher Anastasio PodcastEp 16: Wordpress Divi ThemeIn this episode I discuss my efforts to build the Wealth For Real website using the WordPress Divi theme. I go back to a little bit of history in terms of my experience developing websites using platforms such as Weebly, Wix, Squarespace and eventually settling upon the Divi theme.2020-07-1322 minChristopher Anastasio PodcastEp 15: Triplet of Opacity (Why I’m Out of the Stock Market)In this episode I discuss the concept put forward by Nassim Taleb, author of The Black Swan, called the “triplet of opacity.” I walk through what the triplet is and relate it to the practical example of the stock market.2020-07-0830 minChristopher Anastasio PodcastEp 14: Form 1120S Tax Return & Balance SheetIn this episode I discuss preparation of Form 1120S corporate tax return, and the balance sheet portion in particular. Also provide an update on Wealth For Real website, social media and affiliate signups.2020-07-0619 minChristopher Anastasio PodcastEp 13: Published My Book to Amazon KindleIn this episode I discuss the process of publishing my real estate book “Wealth For Real” to Amazon Kindle Direct Publishing. I also discuss launching social media accounts connected to the Wealth For Real concept. I finish up by talking a little bit about Nassim Taleb, author of “The Black Swan” and future discussions I plan to have about him and his teachings.2020-07-0224 minChristopher Anastasio PodcastEp 12: Real Estate Book Launch & WebsiteIn this episode I recap my book launch from 26 June, as well as go over some of the sections that I need to go back and update. I also discuss thoughts for my website, which will encompass real estate and other areas of interest that I’ve been learning such as taxes, corporations, and debt. I also discuss at a high-level my thoughts on real estate and money lessons learned from Robert Kiyosaki, as well as lessons learned from Nassim Taleb about the stock market.2020-06-3026 minChristopher Anastasio PodcastEp 11: Finally Got a Title for the E-bookIn this episode I discuss progress on my real estate e-book. I talk about the title that I came up with and the corresponding domain name that I was able to secure that matches it. I go into some details about ideas I have on developing a website that promotes the book, as well as other areas related to the book, and I discuss some potential avenues for monetizing the website.2020-06-2524 minChristopher Anastasio PodcastEp 10: Leveraging Affiliate Marketers to Sell Your ProductIn this episode I start off by giving an update on some challenging Fiverr articles I’ve had to write with regard to real estate. I then provide an update on my real estate e-book, and go into some detail on the power and importance of leveraging affiliates to sell an information product.2020-06-2418 minChristopher Anastasio PodcastEp 9: Fiverr & Productivity HacksIn this episode I start off with a funny anecdote about how Gary Vaynerchuk almost connected with me on LinkedIn. I then go into some of the work that I’m doing from a freelance perspective using Fiverr.com. I then finish up by sharing some odd productivity hacks that I discovered last week when I had one of my best work week’s ever.2020-06-2226 minChristopher Anastasio PodcastEp 8: Federal Reserve Buying ETFs - Are Stocks Next?In this episode I discuss the recent news that the Federal Reserve will be buying corporate bond ETFs and the possibility that they’ll soon begin buying stocks, if circumstances deteriorate in the economy and the stock market. I also provide a quick update on my real estate ebook progress.2020-06-1928 minChristopher Anastasio PodcastEp 7: E-book Update (Depreciation, Taxes) & PinterestIn this episode I give another update on my real estate e-book progress, specifically focusing on sections dealing with depreciation and personal taxes. I also provide updates on the use of Pinterest for my e-commerce store, as well as an interesting update today by Twitter.2020-06-1821 minChristopher Anastasio PodcastEp 6: E-book & Copywriting UpdateIn this episode I continue to detail progress with my real estate e-book, specifically the sections I wrote this morning on tenant vacancy and evictions and the 1% rule. I also discuss in this podcast my efforts to begin learning the skill of copywriting, and I review some of the resources that I’m currently using to help begin that process.2020-06-1724 minChristopher Anastasio PodcastEp 5: Real Estate E-book Progress & Pinterest EffortsIn this episode I discuss progress on my real estate e-book that I plan to release on Gumroad and other platforms. I also give an overview and update on getting Pinterest set up for my print-on-demand Shopify store (On Demand Tee Shirts).2020-06-1621 minChristopher Anastasio PodcastEp 4: Podcast Promotion & GumroadIn this episode I discuss my efforts to publish more frequently to this podcast, every weekday to be exact, as well as subsequent efforts to market the podcast by sharing the link on related YouTube videos. I also give an update on development of an e-book that I am drafting, and will eventually release on platforms like Gumroad.2020-06-1526 minChristopher Anastasio PodcastEp 3: How I Got Banned from GetResponseIn this podcast I go over affiliate marketing, what it is, the benefits of it, and some ways to approach it. In the second half of the podcast I discuss how I got banned from the email marketing platform known as GetResponse.2020-06-0856 minChristopher Anastasio PodcastEp 2: In Defense of CapitalismAfter seeing the trending topic #RIPCapitalism on Twitter on May 13, decided to dedicate this 2nd podcast episode to a defense of capitalism. I go over the top three reasons that the US currently does not have a capitalist economic system, despite what is often asserted in public discourse. I also discuss at the end of the podcast an aspect of the history of capitalism in the US that must be taken into account when responsibly advocating for it.2020-05-151h 01Christopher Anastasio PodcastEp 1: Welcome to the PodcastIntroductory episode. Discussing how I became interested in finance, business, real estate, taxes, the stock market, as well as the various books and virtual mentors that have influenced me. I cover the milestones and chronological timeline of discovery of these topics.2020-05-1459 min