Shows
Podcast Monetization SecretsPodcaster Beware: Companies Want to Take Advantage of You!So you're a podcaster looking to monetize, and all of a sudden out of nowhere you get an email offering a sponsorship for your podcast. It seems too good to be true. Is it? We'll talk about it right after this.Hi there. Welcome to Podcast Monetization Secrets. My name is Christy Haussler and thank you so much for joining me today. I am so glad you're here because that tells me that you are actively looking for ways to monetize your podcast, and I couldn't be happier about that. I feel like podcasters have gotten the...
2022-10-2631 min
Podcast Monetization SecretsThe One Thing Every Business Needs to SurviveLearn how to get more leads for your business by implementing a simple change to your website. In this episode, Christy Haussler shares how she was able to increase her conversion rate and get more leads by making a small change to her website."If you don't have a reliable way to generate leads each month, then I would question whether you might have whether your business is very sound at all."I was having a conversation with some fellow podcasters about the fact that many of us have a hard time monetizing our podcasts. We all...
2022-06-2125 min
Podcast Monetization SecretsIs This Mistake Causing You to Miss Out on 75% of Your Ideal Customers?Did you know that within every personality type, you can find your ideal client? The problem is that many times, we only sell to our own personality type and in doing so, only capture a small fraction of our total ideal customers? Why? Because we aren’t communicating with others the way they need to hear your offer in order to buy. I’m about to tell you how to fix that…right after this…Hi there, welcome to podcast monetization secrets, my name is Christy Haussler and I’m so thankful that you want to learn how to tur...
2022-04-2529 min
Podcast Monetization SecretsHow To Build Your Framework for Podcast SuccessBefore you can even begin to think about monetizing your podcast, you need to figure out what you are going to sell to your audience. The secret to being able to build a program you can sell to your audience is having a framework that you teach.A framework is your methodology to teach someone a specific thing that will help them get amazing results. Your offer depends on having a great framework.But how do you come up with a framework?Believe it or not, you have a framework that you already...
2022-01-1139 min
Podcast Monetization SecretsThe 2 Easiest Paths to Monetize Your PodcastIt seems like it should be so easy to monetize a podcast when you are an expert in a certain niche. But, what do you do when you aren't an expert and when you don't have enough downloads to get sponsorships?There is still a path to monetization with your own products and services. It's not any harder to monetize your podcast if you aren't an expert, but you just have to think about it differently.Making money takes different forms when you aren't an expert, and you need to know what your options are.
2021-12-2945 min
How Podcasts Make MoneyYour Podcast Success Hinges on Your Money MindsetToday, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset!
Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today.
In case you haven’t met me yet, I am the Founder and CEO of Team Podcast, a full service podcast production company. I’ve worked with over 250 pod...
2021-07-2628 min
Podcast Monetization SecretsYour Podcast Success Hinges on Your Money MindsetToday, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset!Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today.In case you haven’t met me yet, I am the Founder and CEO of Team Podcast, a full service podcast production company. I...
2021-07-2628 min
Podcast Monetization SecretsFailure Isn’t Final – It’s Just FeedbackIn today’s episode, I’ll be talking about the fear of failure, how it keeps podcasters from achieving their monetization goals, what to do with it, and what you can learn from it. Podcasters often ask me, how can I grow my podcast? How can I monetize it? And the first thing that I want to establish is that growth takes time. Podcasting is a long-term play, specifically podcast marketing. Don’t release episodes and expect to be on the top charts with thousands of listeners flowing in and sales spiking the first week. Too often, when podcasters try out...
2021-06-1432 min
Podcast Monetization SecretsDon't Have a Product Yet? Group Coaching Can Help You LaunchIn today’s episode, I’m going to highlight the power of group coaching as a way of monetizing a podcast. Group coaching is a unique way to monetize a podcast because you get more value from it than just money. A small group of people dedicated to supporting one another toward the common goal that the podcast will offer education, brainstorming, and accountability to help you stay on track with whatever you’re trying to learn or accomplish. You as the host of the podcast will be a member of the group too, which means you have to limit...
2021-06-0729 min
Podcast Monetization SecretsDon’t Let Your Interviews Rob You of RevenueIn today’s episode, I’ll be addressing something that comes up a lot when I’m coaching my clients about their podcast and how to monetize it. And it can all be summarized into one short question; Are your interviews robbing you of revenue? I know. You’re wondering how your interviews can rob you of revenue. Well, the episode format you apply first of all is critical. You can’t just focus on bringing on different guests who talk about their expertise and use your podcast to market what they do. You need to mix up those interviews...
2021-05-3131 min
Podcast Monetization SecretsShould You Be Charging Your Guests to Be On Your Show?In today’s episode, I’ll want you to have an open mind and look at what I’ll talk to you about from a business perspective. So far, I’ve taught you about a few ways that you can monetize your podcast, and today I want to highlight the fact that you can charge guests for their interviews. I know. It’s a controversial method, but remember, you’re spending time and money so your podcast can succeed. And it’s only right that you get a return on that investment, but only if charging your guests is a viable optio...
2021-05-2425 min
Podcast Monetization Secrets029: How to Start Monetizing Your Podcast If You're Stuck in Free Content Creation ModeIn today’s episode, I’m going to tell you how you can monetize your podcast so you can move away from offering free content and start making some money from it. For a lot of podcasters, podcasting is just something they do on the side and not a money-making endeavor. But there are several ways you can make money from your podcast. From asking your listeners for donations to getting sponsors or utilizing affiliate marketing, there are many viable options when it comes to podcast monetization.And today, I’ll dive into another equally viable option of mon...
2021-05-1723 min
Podcast Monetization SecretsHow to Grow Your Podcast Listenership Without Spending Time or Money on PromotionIn today’s episode, I’m going to talk about a little hack for how to grow your audience through your content that most podcasters don’t take advantage of or even don’t know about. How can I grow my podcast audience? That’s one of the most frequently asked questions in the space. A lot of podcasters ask me whether it’s worth it to invest in social media and other platforms to increase their number of listeners, but the truth is, those platforms don’t have much to do with it. You love the thought of reac...
2021-05-1032 min
Podcast Monetization Secrets027: The Moral Imperative to Monetize - Especially If You Have a Mission Driven PodcastIn today’s episode, I’m going to talk about why monetizing your podcast is a great idea. I get it if the thought of it makes you uncomfortable because it makes you feel like you will be a sellout or inauthentic especially if your podcast is more purpose-driven. But one of the biggest problems that podcasters face is the high cost of sustaining their shows in the long term and monetizing not only creates revenue streams but also adds value to a show’s audience in different ways.It enables a podcaster to consistently bring their A-game...
2021-05-0330 min
How Podcasts Make Money026: How to Turn Your Podcast Into a Lead Generation FunnelWant to learn more? Join our private Facebook group here!
You can also find Christy and her team at www.teampodcast.com!
In today’s episode, I’m going to talk about what funnels and how you can turn your podcast into one. Are you familiar with funnels? You’ve probably been funneled plenty of times online even without realizing it. Podcast marketing has really grown over the years and I wanna teach you how you can exploit that growth, attract more listeners, and generate revenue. A lot of podcasters launch their podcasts with tons of momentum at the beginning, but af...
2021-04-2632 min
Podcast Monetization Secrets026: How to Turn Your Podcast Into a Lead Generation FunnelWant to learn more? Join our private Facebook group here!You can also find Christy and her team at www.teampodcast.com!In today’s episode, I’m going to talk about what funnels and how you can turn your podcast into one. Are you familiar with funnels? You’ve probably been funneled plenty of times online even without realizing it. Podcast marketing has really grown over the years and I wanna teach you how you can exploit that growth, attract more listeners, and generate revenue. A lot of podcasters launch their podcasts with tons of mom...
2021-04-2634 min
Podcast Monetization Secrets25: Speed of Implementation: A Podcaster's Secret WeaponIn this episode, I’ll talk about why it’s so important for you to take action immediately in implementing that podcast idea that you’ve had for a while now. As I’m sure you know, podcast listenership keeps growing tremendously with roughly 90 million Americans listening to a podcast each month. This is really enticing for you as a business owner. Right? And you’ve been learning to start a podcast so you can reach this growing audience and expand your business through content marketing, but you just can’t seem to be able to do whatever’s necessary to l...
2021-04-1929 min
Podcast Monetization Secrets24: I've Made Thousands of Dollars Fixing This Common Mistake Podcasters MakeThis is the second episode on podcast sponsorship. Everyone assumes that sponsorship is the default way to make money with a podcast, and the truth is that it's one of the hardest ways to monetize.Podcasters who don't know any better start making mistakes with their sponsorships and I've made thousands of dollars fixing their mistakes. The alternative means that you give up the future value of your podcast.I'd rather tell you about this mistake so you can avoid it now, rather than having to charge you a pile of money later to fix...
2021-04-1245 min
Podcast Monetization SecretsWhat You Need to Know Before You Consider Podcast SponsorshipsIt seems like the first question any podcaster asks after they get started is "When can I get sponsors?" or "How many downloads do I need to approach sponsors?".The answer really is "it depends..."Before you even begin to think about sponsors, you need to understand the eco-system.Like many other industries, there are plenty of people willing to take advantage of new podcasters and the game is already tilted in favor of the big money, so you need to know the field you are playing in first.There are 3...
2021-03-3034 min
Podcast Monetization SecretsAvoid This Mistake If You Want to Get Clients From Your PodcastForget the traditional elevator pitch, we've moved on to something even more important!If you can't boil who you serve and how you serve them to into one sentence, then you're always going to be missing the mark when it comes to landing clients from your podcast audience.The framework I use for creating this statement is:I help _________ (who), __________________ (do what) by using _________________(the vehicle), so they can ____________. (end result)So, my mission statement is:I help podcasters create multiple streams of income by using their podcast to...
2021-03-2931 min
How Podcasts Make MoneyThe Deepest Dive You've Ever Taken Into Creating Your AvatarIn this episode, Christy deep dives with you into an amazing Avatar building exercise. This really gets inside your avatar's head and their thinking process.
Creating this avatar goes way deeper that most podcasting courses show you, but I'm giving away this information for free!
Here's the amazing thing - once you nail this critical part of creating your show, you basically have a road map to monetizing your podcast.
I've created this worksheet for you and you can download it here - no opt-in required!
I'm even going a step further. If you fill this out and email it...
2020-10-2252 min
Podcast Monetization SecretsThe Deepest Dive You've Ever Taken Into Creating Your AvatarIn this episode, Christy deep dives with you into an amazing Avatar building exercise. This really gets inside your avatar's head and their thinking process.Creating this avatar goes way deeper that most podcasting courses show you, but I'm giving away this information for free!Here's the amazing thing - once you nail this critical part of creating your show, you basically have a road map to monetizing your podcast.I've created this worksheet for you and you can download it here - no opt-in required!I'm even going a step...
2020-10-2255 min
How Podcasts Make MoneyThe Fortune is in the Follow UpYou know the money is in the list, but did you also know that the real fortune is in the follow up?
Today, Christy breaks down a 6 step framework to get your new email list warmed up for you and ready to buy your next product.
This 6 step framework can be dripped out over a week, a month or longer, but it's important to begin implementing follow up funnels now, so that in the future, all you need to do is keep adding to them.
Join Christy to learn this sequence, and other aspects of keeping your list warmed up...
2020-09-0845 min
Podcast Monetization SecretsThe Fortune is in the Follow UpYou know the money is in the list, but did you also know that the real fortune is in the follow up?Today, Christy breaks down a 6 step framework to get your new email list warmed up for you and ready to buy your next product.This 6 step framework can be dripped out over a week, a month or longer, but it's important to begin implementing follow up funnels now, so that in the future, all you need to do is keep adding to them.Join Christy to learn this sequence, and other...
2020-09-0847 min
How Podcasts Make MoneyYou've Got Email Opt-Ins, Now What?You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.
Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to all of the...
2020-08-1935 min
Podcast Monetization SecretsYou've Got Email Opt-Ins, Now What?You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to a...
2020-08-1938 min
Podcast Monetization SecretsDream 100: A Fundamental Mistake Most of Us Make With Our PodcastsHindsight is 20/20 they always say. I've had a huge does of hindsight over the last month and I have realized that I made a fundamental mistake when I set up my podcast and my business.The good news is that now I have the opportunity to fix my mistake and when I fix it, it will dramatically change the results that I am getting in my business.The lessons I share today will also apply to your business.Listen in today as Christy shares her fundamental mistake she made when she started her...
2020-07-2940 min
Podcast Monetization SecretsA Secret Tip to Grow Your PodcastAfter you launch a podcast, the next question always becomes, "How can I grow my audience?" It seems like this question gets asked in a lot of Facebook groups and I get it weekly it seems from clients and others.Most people start by trying to grow their audience on social media. The average podcaster comes into podcasting with only a small social media following. So, when we start ramping up promotional efforts on social media, our reach is limited by our following.It should also be said that if you are getting zero traction...
2020-07-2131 min
Podcast Monetization SecretsThe Most Common Reasons Many Podcasters Have Not Monetized & How to Fix It!"Ye have not because ye ask not!" This Bible verse was one I learned as a child. It relates to today's topic perfectly. The majority of podcasts in the Apple Podcast directory are NOT monetized.Why are podcasters not monetizing their show? Well, to say it's complicated is an understatement, but the most glaring reason is that most podcasters aren't selling anything - not their services, not products, not their ideas, not their time, nothing. There is no opportunity for many podcast listeners to take the next step with the podcast host.In order to...
2020-07-1424 min
Podcast Monetization SecretsTurns Out You May Not Be Ready to Monetize Your Podcast - How to Know!Whether you have engineered your podcast for monetization or not, there are other factors that could sideline you from the monetization game.Besides having a monetizable niche and podcast, you could the biggest factor holding back your revenue growth. How can you know?In today's episode, Christy discusses the 4 Stages of Value and what the characteristics are for each stage. Only 2 of the 4 stages are perfect for monetizing a podcast.Listen in today to find out where you are on the 4 Stages of Value and what you need to do to get to...
2020-07-0733 min
Podcast Monetization SecretsFrameworks: Your Secrets Weapon for MonetizationBy now, you should have realized that I live and die by frameworks! When you understand the power of frameworks, you can easily map out a course or develop a new product.Developing your own frameworks is the key to establishing yourself as an expert in any niche.Today, Christy gives you the framework for developing your own frameworks. This framework is one that I've learned from my mentor, Russell Brunson, and every time I implement it, it keeps me on track.Tune in today to learn how to develop your own frameworks...
2020-06-3027 min
Podcast Monetization SecretsAre You Sabotaging Your Podcast By Making This One MistakeIf you want to monetize your podcast, it is important that you set it up to win from the beginning.Many podcasters unknowingly sabotage their own efforts by making a simple mistake when they start their podcast.Christy reveals this mistake and shows you how to avoid it by using her framework for creating your podcast.Understand exactly who you serve and how you serve them?Identify the key words that your ideal listener would use to find help for their problems.Create a message to market match to ensure the widest exposure at...
2020-06-2334 min
Podcast Monetization SecretsAudience Growth Comes Down to This One Thing for EveryoneTraffic, traffic, traffic...the success of failure of any business really boils down to traffic. There are a lot of ways you can get traffic to your podcast and to your business.Audience growth comes down to traffic, too. To increase your audience growth, you really have to know and understand the types of traffic you drive to your podcast.There are 3 basic types of traffic for ANY business:Traffic You Control - paid adsTraffic You Don’t Control - organic trafficTraffic that you Own - your email listIn this episode, Ch...
2020-06-0834 min
Podcast Monetization SecretsHow to Create Your First Lead MagnetIn this episode, Christy shares her framework for creating better bait to attract opt-ins for your email list.This framework is called the R.E.D.C.O. process, so listen to the episode to learn how to use it effectively!If you want to dive deeper into all the strategies to monetize your podcast, join our free Facebook group!
2020-05-0529 min
Podcasting for Small and Local BusinessCelebrate the Small WinsCelebrate the small wins in every aspect of your business.
Christy has much to be thankful for and she uses this episode to give you updates on where her business is. The pier, well it is rolling along like you would expect. There are highs and lows that any roller coaster would have.
Christy is most excited about her work with clients through Team Podcast. Making a difference in the quality of lives through providing support feels great.
Christy has plans to continue to market Team Podcast in a way th...
2015-03-3020 min
Podcasting for Small and Local BusinessLeaving Success To Find SuccessSometimes you have to be willing to give up a small amount of success, so that you can achieve greater things.
In this episode, Christy interviews Angie Swartz. Angie has built a successful social media marketing firm, helping local businesses with their social media strategy. But along the way, she knew that she wasn't living up to her true calling. She had to walk away from a successful business, in order to truly find the right path for her life.
Angie now spends her days coaching others to be able to leave their doubts and fears behind and...
2015-03-1652 min
Podcasting for Small and Local BusinessChanges On The HorizonConstantly changing and evolving in your business is critical for survival.
After a year of doing a 5 day a week podcast, Christy announces some changes to her podcast format.
There's a new direction that is much needed that she will be taking with the Brick and Mortar Reporter podcast.
Listen to this episode for all the details on the changes.
This podcast is sponsored by Team Podcast. The one stop shop for "done-for-you" podcast support services. Free your time to create great content.
2015-03-0921 min
Podcasting for Small and Local BusinessIt's Always Sunny In Key WestIt's hard to have a gloomy outlook when you live in Key West.
Business at Mallory Square is crusing along as expected. There hasn't been a huge peak yet, but it will come.
Christy shares how her online business is going and also gives a sneak peak into some of the guests she has coming on the podcast.
This podcast is sponsored by Team Podcast. The one stop shop for "done for you" podcast support services.
2015-03-0525 min
Podcasting for Small and Local BusinessPlan Like A BossNo one likes to focus on their weaknesses, but sometimes you can't avoid them.
Planning is not Christy's strength. Taking action, well she has that down to a science. But there is no sense in going through life taking action willy nilly, when the outcome could be so much different with a little planning.
Christy reveals some interesting ways you can tell if you are weak in the area of planning. She isn't trying to meddle or step on your toes, but if you struggle with this, your life is littered with the baggage. She shows you how t...
2015-02-2029 min
Podcasting for Small and Local BusinessOne Week InOne week into "Season" and Christy shares some highlights and lessons she has learned.
Business is good!
What a relief, it seems like the crowds are big and they are spending money. While individual nights can fluctuate, overall Christy is earning above her minimum threshold every night.
A few observations from the first week:
1. There aren't as many vendors showing up every night to sell as anticipated. It would seem like "Season" would bring out everyone who ever wanted to sell at Mallory. Instead, it is mainly the "usual suspects".
2. H...
2015-02-1930 min
Podcasting for Small and Local BusinessHelp Others Get What They WantZig Ziglar said it best when he said, "You can get everything you want in life if you help enough other people get what they want in life." It seems counter-intuitive to focus on helping other people when your business is in survival mode. The strange thing about it is that this is completely true. Christy reveals how this idea of giving value first did not come naturally to her. After missing scores of opportunities, Christy is geting better at keeping it on her radar in almost every interaction. Give in order to get. Help others in order to help y...
2015-02-1727 min
Podcasting for Small and Local BusinessThings to WatchIt is no secret that these last 8 months have been a struggle for Christy's business. We are now on the cusp of the busy season and this is the moment Christy has been waiting for. As we ease into the heart of the season, there are a few things Christy needs to especially pay attention to. She shares what they are and how you can apply them to your business as well.
Get a free copy of the new book, Ask by Ryan Levesque by clicking here and entering coupon code BRICK2015.
2015-02-1624 min
Podcasting for Small and Local BusinessSuccess Comes In The MorningIIt is hard to believe that many of our unconscious habits can either set us up for success or failure. Many of us start our day on someone else's terms, not on our own. This sets up our day to be on someone else's terms, not ours.
Christy has the same struggles as everyone else in achieving a proper work life balance. Even just having the time to incorporate fitness and meditation into her schedule was a challenge.
After reading The Miracle Morning, by Hal Elrod, Christy decided to take action. Doing a 30 day challenge to tes...
2015-02-1024 min
Podcasting for Small and Local BusinessIntroducing Team PodcastTeam Podcast Unveiled!
Team Podcast is officall open for business! Christy talks about the work she has been doing behind the scenes to build Team Podcast. As Team Podcasts' perfect customer, Christy has been able to craft a service that is badly needed in the rapidly growing podcasting world. Christy reveals all the details about Team Podcast and the services it provides.
All Your Support for One Low Price
Team Podcast is a one stop shop for all podcasting support services. Finally, every specialty you need to produce a great podcast, in one place for one price. From re...
2015-02-0629 min
Podcasting for Small and Local BusinessThe State of The Podcast10 months in to the life of this podcast, Christy reveals how the podcast is doing. Success for a podcast is subjective, but Christy believes that in the long term, a growing and engaged audience is the best measure of the success of the podcast.
January 2015 was the first month that the podcast had more than 10,000 downloads in a month. The podcast is averaging between 200 and 550 downloads a day and steadily growing. Christy attributes this success to her use of social media and automation the promotion of past episodes.
Christy also joined a podc...
2015-02-0525 min
Podcasting for Small and Local BusinessWitnessing KharmaHave you ever been on the receiving end of ill will? Somehow the universe just knows exactly when to bring kharma into the picture. In this episode, Christy talks about witnessing kharma as another vendor struggles. It doesn't matter whether you believe in kharma or not, it happens anyway.
2015-02-0427 min
Podcasting for Small and Local BusinessThe Market ReportSetting up shop in a new venue can be exhausting, but at the same time it can be rewarding and expand your business in ways you had not anticipated. Christy was recently asked to participate in the Key West Artisan Market. In this epsiode she share the lessons learned and the success she found through this new venue.
2015-02-0225 min
Podcasting for Small and Local BusinessCrunching the NumbersBefore you make any investment in your business, you have to do a certain amount of number crunching. The more granular you can get your numbers, the more accurate your projections will be. Christy believes she has found something that can eliminate the main barrier to her business. Now it's time to crunch the numbers.
2015-01-2935 min
Podcasting for Small and Local BusinessWalk in My ShoesTaking a peek into the lives of others can reveal many things about our own lives. It can provide a view of what it takes to accomplish something. Christy walks you through a typical day for her. This is the life a an entrepreneur struggling to build a successful business.
2015-01-2735 min
Podcasting for Small and Local BusinessCracking the CodeChristy is committed to tweaking any aspect of her business in order to move the needle. After experimenting with the portion sizes and prices of one of her products, Christy has finally cracked the code.
2015-01-2722 min
Podcasting for Small and Local BusinessThe Tweaking Never EndsBeing comfortable with the status quo has ben the death of many a business. There is always something to tweak in order to improve your performance. Until you try multiple options, you won't know what is optimal. Christy reveals what she is tweaking this time and why.
2015-01-2122 min
Podcasting for Small and Local BusinessThe Backup PlanCreating a plan to have all the critical positions in your business covered seems like common sense. There are businesses that cannot operate when one employee is out sick. This is really no way to treat your customers. Christy reveals some simple steps to make sure you are covered.
2015-01-1618 min
Podcasting for Small and Local BusinessThe Disaster DisasterDo you have all of your bases covered? Have you thought of every possible thing that could go wrong with your business and prepared for it? Well, Christy thought she had too, until an eye opening conversation with a friend. Christy reveals the gaping hole in her disaster plan!
2015-01-1421 min
Podcasting for Small and Local BusinessAnother Day, Another DollarIt may not be the Dip that Seth Godin talks about, but surviving in the slower times of business is a necessity. Building your projections around best case scenarios will lead to disappointment and discouragement. Christy reveals her plans for surviving the next few weeks, until the "season" starts.
2015-01-1321 min
Podcasting for Small and Local BusinessMind Over MatterThe harder you work for something, the more obstacles you encounter. You need to expect them and then plan for a work around. Christy faced some unusual obstacles, but she found a way to work around it and didn't let it affect her dreams.
2015-01-0716 min
Podcasting for Small and Local BusinessMy Black CloudHave you ever felt like you have your own personal black cloud following you around? It seems that Christy can't catch a break in her business. You won't believe the latest obstacle that has been thrown at her. Christy reveals her plan to come through this a winner.
2015-01-0624 min
Podcasting for Small and Local BusinessHoliday Results Are In!It's been a busy week in Key West. Christy reveals her results after a high volume week at the Pier. Making processes more efficient will be the key to maximizing profits in 2015.
2015-01-0524 min
Podcasting for Small and Local BusinessNew Year, New GoalsDo you remember what was going on in your life on New Year's Day 2014? Did you accomplish everything that you wanted to this year? If you didn't, you have a chance to start planning now to change your life into exactly what you want it to be. Christy reflects on her crazy journey of 2014.
2015-01-0117 min
Podcasting for Small and Local BusinessHurdles and More HurdlesBusiness is never what you think it is going to be. There will always be hurdles. Some hurdles are the ones you expected and planned for and others come out of nowhere, with little warning. Christy is dealing with some circumstances beyond her control.
2014-12-3117 min
Podcasting for Small and Local BusinessSweet Success!It's been an uphill climb for Christy's business, but this week she has seen some much needed success! With record tourist crowds in Key West, Christy is optimistic about her business.
2014-12-3016 min
Podcasting for Small and Local BusinessThe Quickest Way To FailIt seems like the right thing to do at the time, but making New Year's resolutions is the quickest way to fail. You will beat yourself up about failing and nothing will get accomplished in your life. There is a better way to motivate yourself to success. Christy reveals the best tricks to get you moving in the right direction.
2014-12-2914 min
Podcasting for Small and Local BusinessDrama HappensNo matter the business, no matter the circumstances, you will encounter drama! Some folks thrive on it and others live to create it. Drama is disruptive and has no place in a productive business. Christy talks about what you can do when you encounter drama in your business!
2014-12-2513 min
Podcasting for Small and Local BusinessGet By GivingIt seems like complete nonsense, but it is absolutel true. Zig Ziglar once said, "You can get everything you want, if you help enough people get what they want." Christy is learning that every time you reach out to help, you get more in reutrn than the help you provided.
2014-12-2418 min
Podcasting for Small and Local BusinessWhat's In StoreOpportunities abound if you are looking for them. Christy reveals what she has on the horizon for 2015. Too many choices creates distractions, so it is important to have a singular focus.
2014-12-2320 min
Podcasting for Small and Local BusinessLearning The Hard WayWe do the best we can. When we know better, we do better. These are things I have always heard that ring especially true in my business journey. Lessons learned the heard way are lasting and impactful lessons. Christy reveals her own hard learned lessons.
2014-12-1933 min
Podcasting for Small and Local BusinessHolding BackDo you trust your gut? If you have reasonably good intuition, then you probably use your gut as your guide many times. Christy reveals her struggle with how much to share with some new vendors.
2014-12-1822 min
Podcasting for Small and Local BusinessCan't Do It AllEveryone has an opinion about what you should do with your business. Sometimes you get suggestions that you can use and other times you need to file them in the bin. How can you determine the difference between the two? Christy reveals what has worked for her.
2014-12-1729 min
Podcasting for Small and Local BusinessIt's All About That BaseSuccessful businesses are built on repeat customers. So what do you do if your business serves mainly tourists? Christy shares what she has recently discovered about building a tourist base of customers.
2014-12-1628 min
Podcasting for Small and Local BusinessHours of WaitingIt's hard to know the exact thing to do when you need more revenue out of your business. Christy reveals the one thing she did differently this week that doubled her revenue in one night. Need more info? This article may be helpful.
2014-12-1520 min
Podcasting for Small and Local BusinessJust TearsAfter struggling for quite some time, it becomes an emotional experience to see some success. Christy reveals what brought her to tears!
2014-12-1226 min
Podcasting for Small and Local BusinessThe Fight In The DogHow much fight do you have in you? Do you consider yourself a fighter? Building a business will test your character in more ways than you can imagine. Christy encourages you to keep fightingyour battles.
2014-12-1118 min
Podcasting for Small and Local BusinessMine, Mine, MineDo you live in the scarcity mindset? You may not think you do, but your instinctual reactions can reveal so much. Christy reveals how she caught her subconscious being greedy.
2014-12-1021 min
Podcasting for Small and Local BusinessDesperately Seeking DollarsFinding yourself in a desperate place leads to making short term decisions. This is the time when it is more important than ever to FOCUS. Follow One Course Until Success! Christy tells you how.
2014-12-0922 min
Podcasting for Small and Local BusinessCharge Less, Make More?It doesn't make sense sometimes how things work in business. The most counter-intuitive things are sometimes exactly what will work. Once you tweak your products to the point that you have a solid offering, then you can start testing your price point. Christy reveals what has worked for her.
2014-12-0921 min
Podcasting for Small and Local BusinessThe Big HouseNormally, when your business involves "the Big House" you aren't doing too well. Find out what Christy's business has to do with "The Big House".
2014-12-0531 min
Podcasting for Small and Local BusinessTime to GrindAfter all the hoops Christy has jumped through to get her business where she needs it, now it is time to get into the grind. The crowds will eventually return to Mallory Square and Christy just has to stick with what she believes will work.
2014-12-0419 min
Podcasting for Small and Local BusinessThe Business ParadoxIn business, as in life, there are many paradoxes. Christy has run head first into many of them in the launch of her business. In this episode she talks about the paradoxes and also gives a word of caution about each.
2014-12-0327 min
Podcasting for Small and Local BusinessEven A Child Can Do itHave you ever been out done by a child? It's not a great feeling. In this episode, Christy introduces us to Maya Penn, a 14 year old go-getter with more accomplishments under her belt than the average adult. Maya's inspiring story just proves that businesses can be successfully started by anyone. Even you.
2014-12-0118 min
Podcasting for Small and Local BusinessThe Last Obstacle......For NowChristy reveals how she cleared the last hurdle in her way in order to have her business based on popular and universallyrecognized products. This should go a long way to helping her run her business at capacity and be maxed out.
2014-11-2118 min
Podcasting for Small and Local BusinessI Am Not Like Everyone ElseEntrepreneur's have a different way of thinking. They just aren't like other people. Christy tells you 8 ways that she thinks differently than the rest of the world.
2014-11-2028 min
Podcasting for Small and Local BusinessI Can't Make This Stuff UpYou just thought Christy was at the end of the obstacles in her path. Christy shares the newest and latest obstacle, and well, she just can't make this stuff up. Would you feel the same way Christy does?
2014-11-1933 min
Podcasting for Small and Local BusinessExpect the UnexpectedChristy can't seem to catch a break lately. After this week, Christy will have made some real progress in making her business bullet proof. Very shortly, there will be little that can stop her. What unexpected event is looming in your business that couuld rock your world?
2014-11-1828 min
Podcasting for Small and Local BusinessTry, Try AgainYou know the old saying, "If at first you don't succeed. Try, try again." That is exactly what Christy is doing. She has some new products lined up to jury. Christy shares what she she has up her sleeve this time, and reveals why she has chosen those particular products.
2014-11-1433 min
Podcasting for Small and Local BusinessOut of CommissionCryopop could end up being out of commission because of one ingredient. An entire business hangs in the balance as Christy tries to procure the one thing that could cause her business to stop operating. Many businesses are vulnerable to this problem. Find out if you have set yourself up for smooth sailing or if you would be out of commission too!
2014-11-1334 min
Podcasting for Small and Local BusinessWhy Not Just Give Up?It's easy to wonder why Christy just doesn't give up. She has tried multiple products with her food cart and has not yet had the success she needs. Success is illusive, but there are lessons to be learned with failure. Christy breaks down exactly how far she is away from success to show you exactly why she won't just give up.
2014-11-1237 min
Podcasting for Small and Local BusinessGetting Out and AboutChristy is ready to take her business and her products out to her community. Christy reveals the strategy she has for making her business known to her community. She doesn't expect every part of her marketing plan to be a success, but Christy's imperfect action can have an impact on her financial future.
2014-11-1131 min
Podcasting for Small and Local BusinessThe Roller Coaster RideGetting into local business is about the same thing as strapping yourself into a roller coaster! The highs and lows are always there. The hack is to try and level out the swings so that you have some very predictable cycles with your business. Christy reveals the highs and lows that she has had over this past weekend and is thankful for some success!
2014-11-1031 min
Podcasting for Small and Local BusinessFake It Till You Make ItBeing confident in your business and it your ideas can certainly help you stay focused. Lacking confidence can send you down a path of trying everything under the sun and still failing. If you don't have the confidence you need can you fake it? Having a clear path and focus for your business can help build confidence. Christy talks about toll that her lack of confidence takes on her business.
2014-11-0732 min
Podcasting for Small and Local BusinessDiscouragement Sets InWhat do you do when frustration and discouragement sets in? It's easy to give up when the going gets especially tough. Christy shares her frustrations and then tells you the steps she is taking in order to push on.
2014-11-0633 min
Podcasting for Small and Local BusinessIntegrity isn't always profitable!Christy faces an ethical decision. Having to choose between immediate income and long term good will isn't easy. Christy explains the problem, the choices that she has and the decision she makes as she tries to build her business on an ethical foundation. Having intergrity isn't always fun or profitable.
2014-11-0441 min
Podcasting for Small and Local BusinessHaving All Your Eggs in One BasketNow that Christy has a grip on her original product, Cryopop, she is going to be diversifying her product line. Christy reveals the strategy behind this move and talks about the products she will be adding to her offerings.
2014-11-0331 min
Podcasting for Small and Local BusinessHaters Gonna Hate!Christy reveals the haters and their strategy to try and get her to give up. You know her better than that! All the haters are doing is providing motivation to fuel her fire. Christy also discovered some interesting things by collecting data. Data is important to validate or invalidate your assumptions. Christy has just started keeping nightly stats, and she gives you her baseline numbers.
2014-10-3132 min
Podcasting for Small and Local BusinessSizzling and Smoke Don't Always Mean Fire!Christy continues to refine her sampling strategy. She is working hard to stick to her objectives with samples. The goal is to have a profitable business and that can only be accomplished when the samples convert to sales. Cryopop has some work to do to educate customer about the product and also overcome some very entrenched assumptions about sizzling and smoke!
2014-10-3036 min
Podcasting for Small and Local BusinessTargeted Sampling Success - CryopopChristy could go broke giving out samples of her product, Cryopop at Mallory Square. The point is to make a living, so giving samples has to be targeted. Christy changed her targeting strategy by offering samples only to those who stopped and appeared curious about her product. While the overall sales for the night were not stellar, Christy did convert more of her samplers into buyers than on previous nights. Christy shares the results of her targeted strategy.
2014-10-2927 min
Podcasting for Small and Local BusinessTurning Samplers into Buyers!A week after the soft launch and Christy has learned one thing.......samples will be the key to her businesses success. She has given away nearly 500 Cryopop samples down at Mallory Square as she tried to build her business. Now she grapples with the issue of turning a large portion of the samplers into buyers. Because Cryopop is frozen, giving out samples is a challenge. It must be consumed immediately. If not, the impression of the product is terrible. At the same time, many will try and only some will buy. Now she has to figure out who the buyers...
2014-10-2839 min
Podcasting for Small and Local BusinessCryopop's Soft Launch - Christy reveals her launch results!After her first soft launch weekend of Cryopop, Christy discovers that she still has lots of work to do! There were reasons to celebrate and reasons to recalibrate! Christy learned so much by seeing her customers interact with Cryopop! More tweaks and adjustments are on the horizon.
2014-10-2142 min
Podcasting for Small and Local BusinessQuit Your Job and Move to Key West - Part 4This episode brings you up to date on Christy's journey to build a successful business at the world famous Mallory Square Sunset Celebration. We are just a few days away from our official Grand Opening. Christy talks about her business, Cryopop and all the plans she has to try and make it a success. Christy also invites you to share your ideas with her. She would love your feedback and is open to trying tons of new ideas to make her business successful!
2014-10-1639 min
Podcasting for Small and Local BusinessQuit Your Job and Move to Key West, Part 3This episode continues Christy's saga after walking away from a six figure job and moving to Key West. There are no mistakes that she has not made, but she is determined to figure this out. The business she's opening is simple, and you would think easy, but the reality is that nothing is ever easy. Christy shares her mistakes, and talks about the fear associated with the uncertainty she is facing. Christy cycles through another idea, and having it shot down, before she stumbles on the one thing she thinks may be the ticket! Learn what it is and where...
2014-10-1534 min
Podcasting for Small and Local BusinessQuit Your Job and Move to Key West -Part 1Almost 50 episodes into the life of this podcast and your host, Christy Haussler, finally begins sharing her journey. Some call it a midlife crisis, some would call is stupidity, but Christy followed her heart and quit her six figure job and moved to Key West in order to pursue the life she really wanted. This it's impossible? It may be closer to reality than you think.
2014-10-1325 min
Podcasting for Small and Local BusinessWelcomeIn this episode, host Christy Haussler introduces you to the Brick and Mortar Reporter Podcast. She shares her passion for local businesses and gives you a sneak peek of what is in store! There will be no greater advocate for local independent businesses than the Brick and Mortar Reporter. In this podcast we will interview only local small business owners. These are not the same interviews you hear on every other podcast - they all really have unique stories to tell about their local businesses.
2014-03-0426 min