Shows
REV UP RebellionWhy You Really Lost That Deal - And What Your Buyer Isn’t Telling YouYou didn’t lose that deal because of price.You lost it for reasons your buyers won’t share with you... unless you ask them.In a climate where acquisition costs are up and win rates are under pressure, relying on assumptions doesn’t cut it.In this episode of the REV UP Rebellion podcast, Cian McLoughlin, founder of Trinity, global win/loss expert and author of Rebirth of the Salesman, shares what buyers really think after the deal is done.As an external advisor, Cian and his team have conducted thousa...
2025-10-1354 min
Tipp FM RadioCounty hurling championship round 3 preview - Across The Line September 5th 2025Listen back to Friday September 5th 2025's edition of Across The Line as Paul Carroll looks ahead to the weekend's sporting action in Tipperary.
On this week's show:
- Noel Dundon pays tribute to four-time All-Ireland winner Sean McLoughlin following his passing
- Cian Treacy and Enda Treacy preview round three of the county hurling championship
- Gary Culbert looks ahead to the start of the NT&DL Premier Division season
- Barry Drake provides the weekly greyhound racing update
2025-09-0547 min
Krunching Gears - The Rally PodcastReviews of ERC (Rally Roma), Ravens Rock & Loughgall. Krunching Gears - The Rally PodcastKrunching Gears - The Rally Podcast. 2025 Season, episode 25.
Aoife Raftery, Casey Jay Coleman and Craig Rahill talk about their recent European Rally Championship adventures in Italy competing on the Rally di Roma Capitale.
From the Ravens Rock Rally, we catch up with Cian Caldwell, Oran England and Jack Brennan who were competing in the Rally4 class.
We hear from the top 3 drivers from the penultimate round of the NI Championship (the Loughgall Stages Rally) - Martin Toner, Aaron McLoughlin and Jason Black.
Chapters
Start 00:00:00
ERC R...
2025-07-101h 18
Experience The Immersive Full Audiobook Now, Busy Professionals!Rebirth of the Salesman by Cian McLoughlinPlease visithttps://thebookvoice.com/podcasts/2/audible/8130to listen full audiobooks.
Title: Rebirth of the Salesman
Author: Cian McLoughlin
Narrator: Virtual Voice
Format: mp3
Length: 3 hrs and 31 mins
Release date: 04-03-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
2025-04-033h 31Indulge In Your Ears To A Edge-Of-Your-Seat Full Audiobook.Rebirth of the Salesman by Cian McLoughlinPlease visithttps://thebookvoice.com/podcasts/2/audible/8130to listen full audiobooks.
Title: Rebirth of the Salesman
Author: Cian McLoughlin
Narrator: Virtual Voice
Format: mp3
Length: 3 hrs and 31 mins
Release date: 04-03-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
2025-04-033h 31
DJ Derek BurkeThe Classic Hits Show Broadcast Live on Liffey Sound 96.4FM on Friday 28th February with a live in studio performance from and interview with Limerick Singer Songwriter Michael Andrews.This of episode of The Classic Hits Show was Broadcast Live on Liffey Sound 96.4FM on Friday 28th February with a live in studio performance from and interview with Limerick Singer Songwriter Michael Andrews ( https://www.instagram.com/michael_andrews_music?igsh=MXFpaWw0NzZpOGdhag==)
Also, on the show I played new music releases from A1-Alvin ( www.instagram.com/a1alvinn ), Keith McLoughlin ( www.instagram.com/keithmcl89 ), Cian Airoldi ( www.instagram.com/cianairoldi ), Young Seán ( www.instagram.com/youngsean.hiphop ) and Freddy Black (www.instagram.com/_freddy_black_ ) and I played super classic music hits from 80’s...
2025-03-042h 00
The Purple Patch Sales EdgeEp 6 | Turning Losses into Wins - Cian Mcloughlin's Sales InsightsSummary
In this Episode, we welcome the first of many special guests! Cian McLaughlin is the CEO of Trinity Perspectives and we discuss the importance of win-loss analysis in sales.
Cian shares his experience and insights on why deals are lost and how to improve sales performance. We emphasise the need for professionalism, thorough discovery, and responsiveness in sales interactions. Also, the challenges salespeople face in the current business landscape, including longer sales cycles, tighter budgets, and increased competition.
Cian highlights the importance of being the low-risk option for customers and the value...
2024-08-2139 min
The Win Rate Podcast with Andy PaulWin Rate is Not A Lagging IndicatorToday's esteemed panel includes. Cian Mcloughlin, CEO of Trinity Perspectives, Andrew Barry, founder of Curious Lion, and Nick Lawrence, a curriculum design manager at Snowflake. They kick off the discussion, talking about the importance of conducting introspective client surveys and reviews to provide a more concrete understanding of the buyers' journey and allows the identification of strategic themes to further campaign initiatives. They also stress the importance of customer discovery and how the insights gathered can significantly influence win rates. The group also discusses shifting mentality from selling to helping for salespeople mindset. The episode wraps up by advocating...
2024-02-1452 min
The High Performance Sales LeaderE17: How to Win More Deals by Turning Losses into Lessons with Cian McLoughlin | CEO Trinity PerspectivesWant to win more deals and lose less? Then, master the practice of win-loss analysis!I was fortunate to talk with Cian McLoughlin, an expert in reviewing deal wins and losses. Cian is also the author of the Amazon #1 Bestseller, Rebirth of the Salesman.His blog was voted one of the Top 50 Sales Blogs in the world for the past 4 years and he was recently chosen as a LinkedIn Top Sales Voice.Here are 8 actionable insights to win more deals:Creating a culture of open communication 🗣️Set expectations with...
2023-09-2530 min
The Win Rate Podcast with Andy PaulBuyer's Experience Is The Key to Decision Making and Boosting Win RateToday Andy is joined by guests Amy Hrehovcik, sales enablement guru, podcaster and coach, Cian McLoughlin, CEO of Trinity Perspectives, and Leslie Venetz, Founder of Sales Team Builder. Together they delve into the world of bid management, communication, and sales. They start by discussing the power of creativity and innovation in documentation, emphasizing the impact that visual appeal can have on perceptions of competence and professionalism. They highlight the importance of personalization and communication as the guests share their experiences of customers' frustration with generic content and the value of incorporating win themes into demos, documents, and responses.
2023-07-1955 min
Rev-Up Sales019 How To Do Loss Reviews with Cian McloughlinVisit https://apprento.io/download to Learn how to Sell in Uncertain Times. Get the FREE Guide now.In episode 19 of the Rev Up Sales podcast, we are going to talk about an often-ignored but extremely enlightening stage of the sales process that happens or should happen if a sale has been lost. We are talking about reviewing and analysing why a sale didn’t come to fruition. To dive deeper into this topic, we have the pleasure of having Cian McLoughlin on the show with us. Cian is a regular sales an...
2022-10-0539 min
Take Flight - Spitfire Inbound PodcastEP 9: What really matters for SEO and Content with Samantha Steele and Mojalefa MothudiThis episode is a follow-up conversation between our Content Specialist Samantha Steele and our Head of Paid Media and SEO Mojalefa Mothupi. They will be sharing some key insights from the Advanced HUG Beyond the keywords: What really matters for SEO session with our guest speaker from HubSpot Dublin Cian McLoughlin.
Full Advanced HUG Session: https://www.youtube.com/watch?v=1nKPsXJpwR8&t=2s
Advanced HubSpot User Group: https://events.hubspot.com/advanced-hubspot-users-south-africa/
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us...
2022-04-1214 min
Outside Sales TalkWhy You’re Winning and Losing in Sales - Outside Sales Talk with Cian McLoughlin
Cian McLoughlin is the founder and CEO of Trinity Perspectives, a sales training and consulting company specializing in Win Loss Analysis and Sales Transformation. He is also a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. Additionally, Cian is the author of the Amazon best-selling book, “Rebirth of the Salesman.”
In this episode, Cian shares why it’s essential to ask for feedback from prospects instead of making assumptions when you lose or win a deal to better understand your win-loss rate.
He...
2021-11-1053 min
Sales & Marketing Talk Show#77 Why you win or lose your sales cases with Cian McloughlinIn this Sales & Marketing Talk Show we discuss with Cian Mcloughlin why you win or lose your sales cases. We discuss about the following topics:✔️ Cian’s sales career in short and why you got interested in analysing winning & losing✔️ If I go and ask 10 sales leaders why they win or lose cases, can they answer the question?✔️ Can you just ask the customer why you win/lose this case or is there a better way?✔️ Should the salesperson figuring this one out or should the sales leader or someone else be helping?
2021-09-1635 min
PDAgroup SpotcastExpert Talk Sales: Why You Win and Lose The Key Deals You Pitch For with Cian McloughlinBritta Lorenz invited Cian Mcloughlin to share his expertise in the field of win-loss analysis. Cian’s passion for this topic started during his own sales career. Whenever he lost a deal after spending a lot of time and effort pursuing it, he would find himself wondering what had gone wrong and how he could learn from it.Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!Inspired by Kevin MacLeodLink: filmmusic.io/song/3918-inspired
2021-02-0332 min
UL Drama SocietyThe Crossroads - Act 2As Max Muller directs his distrustful new crew through wild space towards Earth, we learn more about the dark captain's horrible past, and the lengths he has gone to for CruiseAid. Meanwhile, Jazz continues to push him for answers, and they are chased by an unmarked ship.
Written and directed by Conor Clohessy
Edited by Conor Clohessy and Sophia DiBattista
Cian Scully as Max Muller
Navya Kunwar as Jazz Just
Hannah Purcell as Nath Kion'bua
Darragh Dowling as Dewie Cross
Kate Devaney as Ronda Schultz
2020-12-181h 18
Confessions of a Serial SellerCOSS57 - Cian McLoughlinCian is the founder and CEO of Trinity Perspectives, a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies.
He is also a regular commentator in the mainstream media, an Amazon #1 bestselling author, award-winning blogger and keynote speaker.
2020-08-1333 min
The Growth PlaybookWhy Some Buy and Others Don't, with Cian McloughlinThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome the one and only Cian Mcloughlin. Cian is the CEO of Trinity Perspectives, a sales training and consulting company specialising in Win Loss Analysis. In this episode Luigi and Cian Dive deep into the reasons why people do and don’t buy your products or services.
Where you can find Cian:
https://www.linkedin.com/in/cianmcloughlin?originalSubdomain=au (https://www.linkedin.com/in/cianmcloughlin?originalSubdomain=au)
https://www.trinityperspectives.com.au (https://www.trinityperspectives.com.au) :
Ti...
2020-07-1644 min
TF Unlocked: The Tradie Business PodcastEpisode 2: Cian Mcloughlin on Win Loss AnalysisOn today’s episode Adrian chats with Cian Mcloughlin, the founder and CEO of Trinity Perspectives, author of the Amazon #1 best seller Rebirth of the Salesman and co-author of Amazon #1 best seller Secrets for Business Success and has been voted one of the Top 50 Sales Blogs in the world for four years running.Trinity Perspectives is a boutique training and consulting company specialising in Win Loss Analysis and Sales Transformation, and in this conversation Cian talks about how Win Loss Analysis can apply to your trades businesses.To find out more about Cian and Trinity Pe...
2020-07-1436 min
leaders for life radioInterview: "Leading Sales in Lockdown" with Cian McloughlinHow can you continue to sell and market right now without sounding like or feeling like a sleaze?
With ASX and Fortune 500 clients across the Asia-Pacific Region, Cian Mcloughlin is a passionate proponent of ethical, honest and authentic sales.
His career spans almost 20 years including senior management roles in the worlds largest software companies. Cian has transformed individuals and organisations through his commitment to lifelong learning.
And it's lifelong learning that's at the very heart of his business, which specialises in Win Loss Analysis, answering the key question in all transformation initiatives:
"What can we learn from this?"
At the...
2020-06-0346 min
The Professional Empathy Podcast with Leanne ButterworthEmpathy in Sales with Cian McloughlinI love this podcast so much. It is called empathy in sales but we learn that empathetic sales skills are applicable to a wide range of professions - startups, social enterprises, fundraising and teaching. Cian and I discuss empathy and relationships in the sales process as well the importance of self care and how to maintain your mental health to live your best possible life and achieve your goals. I learnt a lot from this chat and I hope you do too. You can find Cian at www.trinityperspectives.com.au
2020-04-2459 minThe Professional Empathy Podcast with Leanne ButterworthEmpathy in Sales with Cian McloughlinI love this podcast so much. It is called empathy in sales but we learn that empathetic sales skills are applicable to a wide range of professions - startups, social enterprises, fundraising and teaching. Cian and I discuss empathy and relationships in the sales process as well the importance of self care and how to maintain your mental health to live your best possible life and achieve your goals. I learnt a lot from this chat and I hope you do too. You can find Cian at www.trinityperspectives.com.au
2020-04-2459 min
Future-Proof SellingThe power of Win-Loss Analysis and being a Sales Professional with Cian McLoughlinCompanies rarely understand the real reasons why they win and lose deals. Most analysis is conducted internally around the meeting table where inherent bias and guesswork rule. Cian McLoughlin shares with us the benefits of doing thorough and independent Win-Loss analysis and how to get the real Customer's Voice. Getting this right can really help sales leaders make changes to their approach, and prioritise development areas for their sales team. Cian McLoughlin is the author of Rebirth Of A Salesman, and founder of Trinity Perspectives, a sales consulting firm specialising in Win-Loss Analysis.
2019-02-1535 min
The National Gallery of Ireland PodcastImagining France - Artist as profession and legacyDr Brendan Rooney, curator of Irish art at the National Gallery of Ireland, talks to artist Cian McLoughlin.
The first in a series of conversational podcasts which will feature stories, thoughts and individual responses to the exhibition Roderic O’Conor and the Moderns.
2018-08-2441 min
The Business Over Breakfast PodcastEpisode 42 - Negotiation – How and Why Business Owners Need to Get Better at itThe art of negotiation is an important skill to master in any Small Business. As a Small Business owner, becoming a strong negotiator is critical; it is a major factor in business success. This skill doesn’t come easily to all though; it’s common for people to walk away from deals feeling as though they have been hard done by. But don’t fear! Negotiator skills can be developed and in this episode, your hosts, Bree James and Andrew Griffiths, discuss all the best ways to make sure that both parties involved in a negotiation get the mo...
2018-05-1447 min
The Business Over Breakfast PodcastEpisode 28 - Is Your Business Struggling to Keep up and Stay Relevant?In this economy, everything is moving so fast with new products, services and businesses around every corner. It’s astounding how quickly customers have adapted to craving new things all the time. As a business owner, this means you are faced with the constant challenge of staying relevant to your customers. You never want your business to fade by the sidelines, and in this episode of Business over Breakfast, Bree James and Andrew Griffiths will tell you why being top of mind for your customers is vital and how your business can do it. No matter what your business is...
2017-09-2932 min
Your Career Podcast with Jane Jackson135 Cian McLoughlin CEO Trinity PerspectivesLove Your Career Podcast? Let us know!Cian McLoughlin is the Founder and CEO of Trinity Perspectives, a sales training and consultancy firm committed to helping businesses unlock the latent potential of their customer’s insights and evolve to meet the changing needs of their customers. >>> For career clarity and confidence, download Jane's career resources at janejacksoncoach.com Support the showFind out what you MUST DO to make a successful career change and land the job you'll LOVE. Take the
2017-09-2439 min
The Mojo Radio ShowThe Mojo Radio Show - Ep 118: Supercharge your Sales and Marketing Process - Cian McLoughlinCian McLoughlin is a recognised sales expert, an entrepreneur, author, and speaker, who works with businesses to supercharge their sales process and teams. Hailed as a ‘sales and marketing guru’ by the Sydney Morning Herald, he wrote the Amazon #1 bestseller Rebirth of the Salesman and is a regular writer and commentator in the business media. Cian was given some great advice early in his career. "You either work in sales or in support of sales, there are no other jobs in this company’. This show delves into the win-loss analysis of sales and gives you wall to wall gold to ensure...
2017-02-191h 11
Innovating Innovation with Game Changers, Presented by SAPB2B Sales Winners: The Role of InnovationThe buzz: “Change before you have to.” -J. Welch
B2B sales experts, managers and pundits typically credit their organization's success to individual sellers' skill sets. Not anymore! According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, build collaborative buyer-seller relationships. Does your company know this? The experts speak.Ago Cluytens, RAIN Group: “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor” -Thoreau. Tony Hughes, Author: “Information causes people to think but emotion causes them to act” -Z...
2016-09-1556 min
A Sales Guy#SalesJOLT Ep. 30: Rebirth Of The Salesman w/ Cian McLoughlinAccording to Forrester Research, "B2B commerce will never be the same again". They predict that in the US alone, one million sales reps - almost a quarter of the entire B2B salesforce - will lose their jobs by 2020.
In Rebirth of The Salesman, author Cian McLoughlin provides specific character traits and behaviors to adopt to achieve sales mastery, along with concrete steps which any sales person can follow, to develop their sales effectiveness and enhance their personal brand.
2016-06-0350 min