Shows
Opinion Party | The Marketing PodcastFrom Rocket Ships to YouTube Clips with WD-40's Claudia FenskeOpinion Party: the marketing podcastSeason 2: Episode 10From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia FenskeSUMMARYIn this conversation, Claudia Fenske, VP of Global Brand and Innovation at WD-40, discusses the revitalization of legacy brands, emphasizing that innovation is possible even for established companies. She shares insights into WD-40's culture of innovation, user engagement, and the importance of learning from failures. The discussion also highlights the significance of connecting with end users and the role of community in driving brand loyalty and innovation.
2025-11-0524 minOpinion Party | The Marketing PodcastSeason 2: Coming Soon || Opinion Party: the marketing podcast🪩 Opinion Party: the marketing podcast 🪩Season II: Coming SoonThe marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.Find us at https://www.theopinionparty.com & wherever you get your podcasts.For season 2, 𝟙𝟚 marketing leaders from a world class set of organizations joined host Laura Jones to talk marketing myths, trends, data, and opinions.🎬 Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 🏖️ 2025.This season we welcome this incredible roster to the Opinion Party -- join us!🪩 Marc de Swaan Arons, fou...
2025-08-0701 min