Shows
Berkeley StartupHow Riley AI Sparked Demand Before a Single Line of CodeIn this episode, we sit down with Claudia Natasia, CEO and Co-founder of Riley AI, to explore her unexpected journey into entrepreneurship, the power of AI-driven insights, and the challenges of building a startup from the ground up. Despite initially resisting the idea of launching her own company, Claudia found herself inundated with interest for a product she had only presented conceptually—before a single line of code was ever written.She shares how speaking at conferences led to Riley AI’s first paying customer, how she and her co-founder built the platform in stea...2025-04-1534 min
The Unexpected LeverLeveraging AI for Meaningful Market Research with Claudia Natasia, Riley AIAre you using AI correctly for market research? In this episode of V5, Jarod Greene sits down with Claudia Natasia, CEO of Riley AI, to discuss the evolving role of AI in customer insights.Claudia breaks down how AI is transforming market research, but she’s quick to caution against a plug-and-play approach. Off-the-shelf tools or LLMs alone won’t cut it if you want a real edge. She shares why blending proprietary data with AI is the key to unlocking insights your competitors will miss. With Riley’s innovative approach, they're helping businesses uncove...2025-04-1006 min
GraphGeeks PodcastCapturing Elusive Customer KnowledgeToday's conversation with Claudia Natasia, CEO of Riley, takes us into the fascinating intersection of graph technology and customer behavior. As a data scientist turned product leader, Claudia discovered that the key to unlocking revenue growth was hidden in the complex web of customer data. That insight led her to found a company that's revolutionizing how businesses understand their customers using the power of graph technology. Join us as we explore her journey from data-driven problem solver to innovative tech founder, and learn how companies are uncovering elusive customer insights.2025-01-2822 min
The Learners PodcastGreat Research - Claudia Natasia - Building a Scalable Revenue Engine with ResearchAs economic headwinds accelerate, the need to generate revenue growth is becoming more and more urgent for most businesses.What role can research play in improving the financial future of the organizations we’re a part of? According to Claudia, a very big one.2024-10-0324 min
The Learners PodcastUXRConf 2022 - Claudia Natasia - The UXR Valuation ModelMeasuring the impact of UX research is notoriously hard. Measuring it's financial impact? Forget about it.Or maybe... not? Claudia is a UXR Director with an MBA and background in finance, and she's here to give us the missing equation we need to communicate our impact to our stakeholders, from product managers all the way up to the C-suite.2024-09-1017 min
Awkward Silences#148 - Connecting Research to Revenue with Claudia Natasia of Riley AIIn this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These experiences showed her the importance of linking user research outputs to the bottom line of a business.During their conversation, Claudia breaks down what revenue typically looks like for a company and where you can find the specific revenue goals for your company. Then she digs into the important processes of...2024-05-1451 min
UX Research RundownS2 E04 - Claudia Natasia, Director of Insights at HighspotIn the latest rounds of layoffs and force reductions it feels like research has been disproportionately affected. Why is that the case? Claudia is Director of Research at Highspot, and her ability to mix research and business acumen has led her leadership team to see research as a critical asset, rather than a liability. If you're looking to reposition your team as critical to the organization's success, don't miss this episode!2023-05-0936 min
Here at HaasClaudia Natasia, EWMBA 23 – Building a Gender-Equal Entrepreneurial EcosystemH@H: Ep 59 - Claudia Natasia joins host, Sean Li on this week’s episode of Here@Haas. Growing up on the outskirts of Jakarta, Indonesia, her penchant for the unknown unknowns led her to Berkeley where she further explored her interest in behavioral economics, data science, and business.Now the Director of Research and Analytics at Fivestars and Co-president of Berkeley Female Founders + Funders (BFFF) while concurrently pursuing her MBA, Claudia shares her journey of finding a community of like-minded people as well as the challenges faced by female leaders and investors.2021-04-3029 min