Shows
Coffee & ConversionBinge-Worthy Marketing: How to Turn Your Content into a Revenue EngineWe all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.Brew a cup and dive in as we cover:The power of emotional moments over boring bulle...2025-04-2912 min
Coffee & Conversion3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.Brew up a cup and find out:Which 2% vs. 70% ratio sums up why paid ads alone aren’t enoughWhy...2025-04-2210 min
Good Business with Clay VaughanBuilding a Legacy of Leadership Through Biblical Truth with Dr. Randall Price and Clay VaughanTitle: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business PodcastOn this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering the evidence behind scripture, equipping others with knowledge that strengthens both faith and leadership. His journey from medical research to ministry reveals the power of conviction, purpose, and perseverance.Throughout the conversation, Dr. Price shares insights on the intersection of fa...2025-04-1549 min
Coffee & ConversionLinkedIn for B2B: More Than Just a Digital RésuméDid you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.Listen in to learn:How to optimize your profile and consistently...2025-04-1512 min
Coffee & ConversionWhen to Hire Your First Sales Rep (And Why Timing Is Everything)Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.Tune in to learn:...2025-04-0812 min
Coffee & ConversionStoryBrand & AI: Building a Clear Message (Without Losing Your Voice)Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.2025-04-0111 min
Coffee & ConversionWhy Newsletters Are Dead…Unless You Do ThisCappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.Brew a cup and tune in to discover:Why typical newsletters fall flat on busy inboxesThe “evergreen nurture” approach that turns subscribers into fansActionable tips for delivering r...2025-03-2511 min
Coffee & ConversionWill AI Kill SEO? Not So Fast—Here’s How to AdaptYou’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.Tune in and hear:The new rules for ranking high in an AI-driven search environmentWhy using your customers’ words can inst...2025-03-1810 min
Coffee & ConversionPaid vs. Organic: Which One Actually Grows Your Business Faster?Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that pr...2025-03-1116 min
Coffee & ConversionWhy “Advertising Alone” Can Kill Your GrowthDid you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re ti...2025-03-0417 min
Good Business with Clay VaughanWinning Leadership Strategies for Business Growth with Joel Trammell and Clay VaughanWinning Leadership Strategies for Growing Businesses with Joel Trammell and Clay VaughanIn this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experience leading and advising businesses, providing a practical approach to leadership, decision-making, and long-term growth. His expertise offers valuable guidance for those looking to strengthen their ability to lead with confidence and clarity.The discussion focuses on the key shifts that happen as a...2025-02-2541 minCoffee & ConversionRevOps 101: How to Streamline Your Pipeline & Boost RevenueDid you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.2025-02-2514 minCoffee & ConversionHow to Fix the #1 Marketing Mistake Confusing Your CustomersCoffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clari...2025-02-1913 min
Good Business with Clay VaughanHow to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach PottsIn this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.Zach...2025-01-2141 min
Good Business with Clay VaughanAI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James HallDiscover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and...2024-12-1146 min
Good Business with Clay VaughanLeadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie SheaDiscover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self...2024-12-041h 09
Good Business with Clay VaughanAligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke FrazierWelcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by...2024-11-2038 min
Good Business with Clay VaughanCombating Child Trafficking at Safe House Project with Clay Vaughan and Brittany DunnIn this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehabilitative services to trafficking survivors.Brittany discusses the groundbreaking methods Safe House Project employs, including their holistic approach to recovery and support for victims. She highlights the importance of community awareness and the organization's efforts in education and training to prevent child exploitation.This episode...2024-11-2044 min
Good Business with Clay VaughanMastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James HallIn this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.2024-11-0533 min
Good Business with Clay VaughanEconomic Survival Strategies with Clay Vaughan and Seasoned EntrepreneursJoin us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not only explores the constant challenges businesses face but also provides actionable strategies for navigating these turbulent times. Our guests discuss everything from adapting business models and decision-making processes to leveraging personal networks and embracing effective marketing strategies. Whether you're a seasoned business owner or just starting out, this episode is...2024-10-2942 min
Good Business with Clay VaughanScaling Start-Ups to Global Influence with Tom Cox, Ellen Lewis, and Clay VaughanIn this episode of the "Good Business" podcast, host Clay Vaughan is joined by Tom Cox and Ellen Lewis from Environmental Design Inc. (EDI), pioneers in the landscape construction industry. Together, they explore the transformative journey of EDI, from its humble beginnings to becoming a leader in moving large trees and creating stunning landscapes.Tom shares his entrepreneurial journey, reflecting on the challenges he faced and the innovative solutions that propelled EDI to success. He discusses their groundbreaking techniques, including the patented Arbor Lift method, which revolutionizes tree transplanting by combining horticulture and engineering.Ellen...2024-10-2847 min
Good Business with Clay VaughanBuilding a Faith- Driven Business With Mike SharrowIn this episode of the "Good Business" podcast, host Clay Vaughan is thrilled to welcome Mike Sharrow, CEO of C12, the largest network of Christian CEOs and executives worldwide. Mike brings a wealth of experience in integrating faith with business leadership. They dive into how Christian leaders can make a significant impact in the corporate world through people-centered leadership and eternal perspective.They discuss practical ways for leaders to integrate their faith into their daily business practices, emphasizing the importance of creating margin in one's schedule for meaningful relationships and leading with a purpose that transcends profits...2024-10-1541 min
Good Business with Clay VaughanHow Leaders Can Build Margin and Prioritize People with Patrick Rowe, James Hall, and Clay VaughanIn this episode of the "Good Business" podcast, host Clay Vaughan is joined by Patrick Rowe and James Hall to explore the value of people-centered leadership. Patrick Rowe, a pastor and missionary, shares his experiences in creating a margin for intentional leadership that prioritizes relationships, compassion, and faith in a fast-paced world.Together, they discuss key topics such as the importance of building #margin into your schedule for meaningful connections, how leaders can integrate their #faith into their workplace, and the risks and rewards that come with leading from a values-driven perspective. The conversation is packed with...2024-10-0852 min
Good Business with Clay VaughanOvercoming Micromanagement: Cultivating Confident Leadership with Ken Coleman and Clay VaughanSeason 6 Premiere!In this exciting episode of "Good Business," host Clay Vaughan welcomes Ken Coleman, a three-time bestselling author and leadership expert. They dive into the crucial theme of self-awareness and its transformative power in leadership and personal growth. Ken shares his insights on how understanding oneself can lead to greater confidence, effective decision-making, and courageous living.Together, they discuss the characteristics of bad bosses and the underlying issues that contribute to ineffective leadership. Ken emphasizes the importance of addressing fear and mistrust in the workplace, providing actionable advice for both employees and leaders on...2024-10-0135 min
The Thrive PodcastS2E5 Mastering the Market: Proven Go-to-Market Strategies That Propel Tech Businesses with Bill Potter, Tammira Philippe, and Clay VaughanJoin us on the Thrive Podcast as we explore the power of strategic alignment in propelling tech companies towards accelerated growth and higher market valuation. This episode features insights from Tammira Philippe, a veteran in steering growth-stage companies, and Clay Vaughan, Thrive Advisors’ marketing strategist. Together, they discuss practical strategies for crafting go-to-market plans that resonate deeply with both corporate objectives and customer needs.🔹 Key Topics:Crafting impactful go-to-market strategies for tech startupsAligning product development with customer pain pointsEnhancing brand clarity and effectiveness in marketingUtilizing purpose to fuel profit and business sustainabilityReal-world tactics for seamless marketing and s...2024-07-1852 minThe Thrive PodcastS1E10 From Leadership to Data Security: A Tech Company Operations Deep Dive with Bill Potter, Kevin Peterson, and Scott PotterJoin us on "The Thrive Podcast," where host Bill Potter dives into the critical synergy between sales and marketing in the tech world. In this episode, Bill is accompanied by Pete, CEO of DataCapable, and finance expert Scott Goodwin. They explore how effective collaboration between sales and marketing teams can drive growth and how misalignments can lead to missed opportunities and financial setbacks.Pete shares his journey from engineering to leading a tech company, emphasizing the importance of understanding customer needs and crafting marketing strategies that resonate with specific audience segments. Scott brings a financial lens to...2024-04-1128 min
Good Business with Clay VaughanUnlocking Peak Business Performance with Entrepreneur System: Rod Smith & Clay VaughanIn this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from business owner to EOS implementer and discusses how EOS helps in aligning team efforts, simplifying complex business operations, and driving growth through structured frameworks.Throughout the conversation, Rod and Clay cover topics such as the importance of vision, traction, and healthy team...2024-04-0940 minThe Thrive PodcastS1E9 The War for Talent in the Tech Industry with Scott Potter, Kevin Peterson, and Bill PotterIn this episode of "The Thrive Podcast," host Bill Potter engages with Scott Potter, CTO of Thrive Advisors, and Kevin Peterson, COO of Data Capable, to discuss the crucial role of operational excellence in scaling tech companies. They navigate through the complexities of maintaining robust data security, ensuring team cohesion in a distributed work environment, and the importance of selecting the right operational tools to complement a company's growth vision.Scott highlights the layered approach to data security as essential for protecting against cyber threats and maintaining trust with stakeholders. Kevin shares his insights on operational decisions...2024-04-0445 min
Good Business with Clay VaughanLeading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay VaughanIn this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. Jenni shares her inspiring journey from funding adoptions to addressing the root causes of family trauma, showcasing her dedication to making a tangible difference in the lives of those she serves. The conversation covers a wide range of topics, including the intricacies of nonprofit management, strategies...2024-04-0240 minThe Thrive PodcastS1E8 Financial Management for Tech Entrepreneurs: Insights with Scott Goodwin, Pete DiSalvo, and Bill PotterIn this episode of "The Thrive Podcast," host Bill Potter engages with Scott Potter, CTO of Thrive Advisors, and Kevin Peterson, COO of DataCapable, to discuss the crucial role of operational excellence in scaling tech companies. They navigate through the complexities of maintaining robust data security, ensuring team cohesion in a distributed work environment, and the importance of selecting the right operational tools to complement a company's growth vision.Scott highlights the layered approach to data security as essential for protecting against cyber threats and maintaining trust with stakeholders. Kevin shares his insights on operational decisions' impacts...2024-03-2843 min
Good Business with Clay VaughanLeading Your Organization through Crisis with Jose Abaroa and Clay VaughanIn this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth and connectivity.Throughout their conversation, Jose shares his experiences and lessons learned from leading Cypress Creek Church through the pandemic, emphasizing the shift towards digital outreach, the importance of servant leadership, and creating space for honest conversations within the community. They discuss the balance between traditional church values and...2024-03-2630 minThe Thrive PodcastS1E7 The Importance of Online Customer Service for Tech Businesses with Scott Potter, Kevin Peterson, and Bill PotterIn this insightful episode of the Thrive Podcast, host Bill Potter leads the conversation with Kevin Peterson, Chief Operating Officer of DataCapable, and Scott Potter, a colleague at Thrive Advisors. Together, they discuss the evolution of customer support in the tech industry, exploring the delicate balance between leveraging technology for efficiency and maintaining a personalized human touch.Kevin and Scott provide valuable insights into the challenges and opportunities presented by advancements in customer support technology. They emphasize the importance of understanding and meeting customer preferences. They share real-world examples of how customer feedback has directly influenced product...2024-03-2136 min
Good Business with Clay VaughanHow to Craft a Converting One-Liner with Curt Stockwell and Clay VaughanIn this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.The discussion provides a deep dive into the importance of clarity and brevity in business messaging. Listeners will learn practical tips for distilling their value proposition into a single, impactful sentence that resonates with their target audience.Ideal for entrepreneurs, marketing professionals, and anyone looking...2024-03-1932 minThe Thrive PodcastS1E6 Evolving with Tech: Product Development Strategies with Bill Potter, Kevin Peterson, and Pete DiSalvoIn this dynamic episode of "The Thrive Podcast," host Bill Potter is joined by Pete DiSalvo and Kevin Peterson, COO and CEO of DataCapable, respectively. Together, they delve into the essence of innovation and the power of data-driven decision-making in shaping the future of tech companies, particularly those catering to the utility industry. This discussion sheds light on how strategic foresight and customer-centric development pave the way for pioneering solutions in technology.Throughout their conversation, Pete and Kevin articulate the balance between pioneering innovation and adhering to customer needs, emphasizing the importance of staying ahead while being...2024-03-1442 minGood Business with Clay VaughanForging a Family Legacy of Leadership with Charles Vaughan and Clay VaughanIn this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode highlights Charles' stories of resilience, discipline, and intentionality. Charles and Clay discuss how to cultivate a family legacy that values leadership and personal growth.For everyone interested in leadership development, family legacy, and intentional parenting, this episode is a mu...2024-03-1209 min
Good Business with Clay VaughanForging a Family Legacy of Leadership with Charles Vaughan and Clay VaughanIn this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode highlights Charles' stories of resilience, discipline, and intentionality. Charles and Clay discuss how to cultivate a family legacy that values leadership and personal growth.For everyone interested in leadership development, family legacy, and intentional parenting, this episode is a mu...2024-03-1245 minThe Thrive PodcastS1E5 How to Scale Your Tech Business Using Data Analytics with Bill Potter, Pete DiSalvo, and Kevin PetersonIn this episode of "The Thrive Podcast," host Phil Potter welcomes Kevin Peterson, COO of DataCapable, and Pete DiSalvo, CEO of DataCapable, to explore the transformative power of data-driven decision-making in the tech industry. They delve into the challenges and opportunities that come with harnessing data for business growth, emphasizing the importance of quality over quantity in data analytics to propel businesses forward.Kevin and Pete discuss the intricacies of internal and external data usage, the impact of data analytics on product personalization, and the significance of strategic data interpretation. They highlight how Data Capable leverages data...2024-03-0726 min
Good Business with Clay VaughanTurn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay VaughanIn this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize on the unique marketing landscapes presented during election seasons.As political cycles ebb and flow, they bring about shifts in consumer attention and sentiment, opening up avenues for savvy business owners to align their marketing efforts accordingly. Cathy shares practical advice on how to craft...2024-03-0538 minThe Thrive PodcastS1E4 A Deep Dive into Smart Tech Industry Business Trends with Bill Potter, Kevin Peterson, and Pete DiSalvoIn this dynamic episode of "The Thrive Podcast," host Bill Potter dives into the future of technology with industry leaders Pete DiSalvo and Kevin Peterson. They discuss the ever-evolving landscape of tech, focusing on customer-driven innovation over chasing technology trends. The conversation highlights how focusing on customer needs rather than technology alone can drive meaningful change and success in the tech industry.Throughout the episode, the experts examine various technological waves, including AI, blockchain, and quantum computing, and their impact on the tech sector. They stress the importance of adopting technologies that align with a company's mission...2024-02-2931 min
Good Business with Clay VaughanFilmmaking for Freedom: Ending Human Trafficking with Kyle Rogers and Clay VaughanIn this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, especially with their impactful short film "The Rabbit Hole," listeners will gain insights into how cinema can be harnessed for the greater good. This conversation delves into the creative process behind telling stories that matter, the role of film in social advocacy, and the collaborative...2024-02-2744 minThe Thrive PodcastS1E3 Why Crafting a Unique Brand Matters in the Technology Industry with Bill Potter, Clay Vaughan, and Pete DiSalvoWelcome to "The Thrive Podcast," where host Bill Potter brings together tech industry leaders to share insights and strategies for success. In this episode, branding experts Pete DiSalvo and Clay Vaughan dive into the essential aspects of branding within the tech sector. They discuss the importance of customer-centric branding, the evolution from product focus to addressing customer needs, and the critical role of a clear brand message across B2B and B2C markets.Pete and Clay highlight how tech brands can stand out by effectively communicating their unique value proposition and solving genuine customer problems. They...2024-02-2241 minGood Business with Clay VaughanThe Impact of Classical Learning on Business Leadership with Eric Cook and Clay VaughanIn this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating wisdom and virtue, plays a crucial role in shaping leaders equipped to navigate the complexities of contemporary society and the business world.Eric Cook shares insights into the mission and vision of the Society for Classical Learning, emphasizing the importance of classical Christian...2024-02-2045 minThe Thrive PodcastS1E2 Why Company Culture Matters: Team Building with Bill Potter and Pete DiSalvoIn the latest episode of "The Thrive Podcast," host Bill Potter sits down with Pete DiSalvo, CEO of DataCapable, to explore the unique dynamics of tech company cultures and the pivotal role of teamwork in the tech industry. The conversation reveals insights into the contrast between tech and traditional sectors like finance and retail, emphasizing the importance of core values, mission, and vision in creating a cohesive and innovative team environment.The duo discusses the essential elements that contribute to a successful tech startup, including the significance of aligning with core values, the challenges of scaling, and...2024-02-1535 min
Good Business with Clay VaughanThe Strategy Behind The Jesus Film Project with Rick and Jules Levy and Clay VaughanIn this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark conversations about faith across the globe, including a groundbreaking digital campaign during Ramadan that successfully reached millions. A significant part of their mission includes the Film Academy, an innovative initiative aimed at equipping aspiring filmmakers with the skills to produce culturally relevant content that...2024-02-1344 minThe Thrive PodcastS1E1 Meet The Host: Tech Industry Entrepreneur Bill Potter with Clay VaughanIn this inspiring episode of "The Thrive Podcast," host Bill Potter, alongside guest Clay Vaughan, takes us through an insightful journey designed for tech founders and entrepreneurs aiming for success. Bill, with his rich background in corporate management, mergers, acquisitions, and entrepreneurial ventures, shares his wisdom on scaling tech companies and the power of exit strategies. Clay, a marketing expert, adds his perspectives on how effective storytelling and marketing can elevate a tech company's growth trajectory.Throughout their conversation, they delve into the essentials of building a successful SaaS business, emphasizing the importance of understanding customer needs...2024-02-0833 min
Good Business with Clay VaughanNegotiation Made Simple with John Lowry and Clay VaughanThis episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussion delves into the critical aspects of negotiation, including managing oneself, understanding the competitive and cooperative elements, and the importance of preparation. Dr. Lowry's approach to negotiation focuses on strategic communication to solve problems and secure deals, highlighting the power of empathy and strategic thinking in reaching durable agreements...2024-02-0632 min
Good Business with Clay VaughanThe SEO Strategy Every Business Should Follow with James Hall and Clay VaughanIn this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way.James Hall explains the basics of SEO and why it's important for every type of business. He talks about how to make your website more visible on Google and other search engines, which can help attract more customers. The conversation includes tips on identifying the right keywords for your business and...2023-12-1238 min
Good Business with Clay VaughanCutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay VaughanExplore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences.Wes Gay, an expert in the StoryBrand framework, discusses his journey from working in churches and nonprofits to consulting with hundreds of organizations. He emphasizes the importance of addressing the unique problems and interests of customers to capture and maintain their attention in a world of short attention spans.Clay and Wes also examine the evolving...2023-12-0545 min
Good Business with Clay VaughanTaking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James HallJoin Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative impact of clear and concise messaging on business success.Throughout the episode, our hosts explore the intricacies of the Storybrand process, emphasizing its role in clarifying a company's message and resonating with its audience. They highlight real-world examples, showcasing how businesses have thrived by simplifying their...2023-11-2834 min
Good Business with Clay VaughanHow to Earn Your Customer's Trust in a Post-Trust World with Daniel Miller, James Hall, and Clay VaughanIn this enlightening episode of our podcast, Clay Vaughan is joined by Daniel Miller and James Hall for a deep dive into the art and science of building customer trust through video in today's skeptical and digitally-driven world. Our guests explore the transformative power of storytelling and film, discussing how these mediums can authentically represent businesses and connect with audiences on a deeper level.Daniel Miller, a seasoned expert in video production and storytelling, shares his insights on the importance of authenticity in an age where AI and digital interfaces dominate the landscape. He emphasizes the unique...2023-11-1447 min
Good Business with Clay VaughanHow to Build a $300 Million-Dollar Business with Bill Potter and Clay VaughanJoin us in this illuminating episode of 'Good Business' where we sit down with Bill Potter, the entrepreneurial mastermind behind a $300 million-dollar company. Bill shares his journey from a C-level executive to a successful entrepreneur, revealing the pivotal moments that shaped his business philosophy. Discover how technology has revolutionized productivity in the entrepreneurial space and why, despite these advances, the fundamentals of business remain unchanged. Bill opens up about the challenges he faced, his personal 'why', and his passion for leaving a legacy that transcends monetary success. This episode is not just about numbers; it's a deep dive into...2023-11-0736 min
Good Business with Clay VaughanWhy AI Won't Replace Authentic Storytelling with Daniel Colvin and Clay VaughanJoin us on "Good Business" as we host the renowned photographer and visual storyteller, Daniel Colvin. With years of experience capturing authentic moments, Daniel has carved a niche for himself in an industry that's constantly evolving. In this episode, we delve deep into the interplay between technology, particularly AI, and the timeless art of photography. Daniel shares insights from his rich entrepreneurial journey, emphasizing the importance of consistent leadership and a clear vision. We discuss the current digital transformation of the photography world, the resurgence of film, and the balance between artistry and marketing. Moreover, Daniel underscores the critical...2023-10-3147 min
Good Business with Clay VaughanBattling Depression as a Leader with Chad Barrett and Clay VaughanIn this riveting episode of "Good Business," join Chad Barrett, Clay Vaughan, and James Hall as they delve deep into the heart of faith-driven entrepreneurship. Drawing from Chad's profoundly personal journey of loss, resilience, and triumph, they uncover the transformative power of faith in both personal and professional realms. Whether you're a business leader facing daunting challenges or a faith-based leader seeking purpose amidst pain, this episode offers a beacon of hope, strength, and inspiration. Dive into a discussion that bridges the worlds of faith and business, and discover how vulnerability, grace, and unwavering belief can guide you through...2023-10-2445 min
Good Business with Clay VaughanPurpose Beyond Profit: The Heartbeat of Good BusinessIn this enlightening episode, Clay, Emilee, and James come together to delve into the deep waters of business purpose, passion, and impact. Moving beyond the metrics of success, they explore the weight of personal missions, the true essence of sacrifice, and the joy of using business resources for a larger-than-life cause. Whether you're an entrepreneur, an employee, or simply someone in search of purpose, this conversation will inspire you to re-think your 'why' in the professional realm. Join us as we journey through tales of aspirations, the power of purpose-driven initiatives, and the hope for a positive change in...2023-10-1741 min
Good Business with Clay VaughanWhy All Business Leaders Should Do Hard Things with James HallDive into a captivating conversation between Clay Vaughan and special guest, James Hall, as they unveil the deeper intricacies of managing business adversities with a faith-centric approach. This episode serves as a masterclass for Christian business leaders, offering a blend of professional wisdom and spiritual insights. Together, Clay and James delve into real-life challenges, from confronting major downturns to addressing personal threats and the trials in between. Beyond sharing their own stories, they explore the transformative power of faith in decision-making, the importance of authentic relationships in the business world, and the unseen strengths that emerge when faith becomes...2023-10-101h 05
SET LIFE: Inspiring Stories of The Entertainment Industry PodcastEpisode 37: Why You Should Storybrand with Clay VaughanSend us a textFor the past 15 years Clay Vaughan has successfully served business leaders in marketing their business and sharing their stories. As a certified StoryBrand guide, he has worked with brands big and small, to clarify their message, engage their customers, and grow their businesses. Clay owns multiple businesses, he is the founder of Reverent Wedding Films- a multi-million dollar business, and even has his own podcast called Good Business, where he inspires business leaders to continue their pursuit of success while still maintaining their values. Clay has been a business coach and guide to...2023-10-1038 min
Good Business with Clay VaughanThe Rise of a Faith-Based Hollywood with The Chosen’s Abe Bueno-JalladJoin host Clay Vaughan as he dives deep into a riveting conversation with Abe Bueno-Jallad, renowned actor from the hit faith-based series, ‘The Chosen’. In this episode, Clay and Abe explore the unprecedented success of ‘The Chosen’ and how it’s shaping a new wave in faith-based filmmaking. Abe shares the unique journey and the grassroots momentum that propelled the series to monumental success, offering a fresh perspective on commitment, passion, and community involvement in faith-driven projects. Discover the integral role of dedicated fans, the importance of staying true to your mission, and how to navigate the challenges of low-budget...2023-10-0355 minGood Business with Clay VaughanRedefining the Remote Work Revolution with Lisa SealIn this riveting episode of Good Business, Clay Vaughan sits down with Lisa Seale from Belay, a game-changer in the realm of remote staffing solutions. They dive into the evolving world of remote work, its challenges, and its undeniable impact on businesses today. From Lisa's rich sales background to the future of AI in work scenarios, every minute is packed with insights. Whether you're scaling up or just starting out, this episode offers invaluable lessons on simplifying business, effective staffing, and staying ahead in a rapidly changing business environment. Plus, Lisa shares a book recommendation that has inspired her...2023-08-1634 min
Counsel CastROI on Video: How to Create Marketing Videos That Convert with Clay VaughanIn this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored ma...2023-08-0138 minGood Business with Clay VaughanBuilding a Purpose-Driven Brand with Brandon WestIn this illuminating episode of Good Business, we're joined by Brandon West, Founder and CEO of PHOS Creative. With his unique expertise at the intersection of marketing and purpose, Brandon shares essential insights into how businesses can make a meaningful impact through their messaging. From navigating the complexities of brand purpose to cultivating a company culture that embodies it, our discussion is packed with actionable advice. Whether you're a small business owner or a marketing executive, you'll discover practical strategies to authentically convey your brand's mission and resonate with your audience. Don't miss this chance to learn from Brandon's...2023-07-2739 minGood Business with Clay VaughanBuilding Momentum in Business Through Fitness with Bryce HensonIn this inspiring episode, we sit down with Bryce Henson, CEO of FitBody Bootcamp, to discuss how fitness transformed his life and led him to a successful career in the fitness industry. Bryce shares his personal journey from a lethargic, sedentary lifestyle to one filled with confidence, energy, and enthusiasm – thanks to the power of fitness. We dive into the importance of momentum in both fitness and business, the role of confidence in sales success, and how Bryce's company was able to fully adopt the EOS system. If you're an entrepreneur looking to optimize your physical and mental wellbeing or...2023-05-1035 minGood Business with Clay VaughanBecoming a Thought Leader in Your Industry with Jody GrundenJoin us in this episode of Good Business as we talk with Jody Grunden, the co-founder of Summit CPA Group, the first fully distributed accounting firm that provides virtual CFO services to over 100 companies across the United States. Jody is also an industry speaker and the author of Digital Dollars and Cents, a book that helps digital companies create a financial roadmap to success.In this episode, Jody shares his insights on why positioning yourself as a thought leader in your industry is crucial for business success. We delve into the benefits of being a thought leader...2023-04-2632 minGood Business with Clay VaughanKingdom Leadership: From Gridiron to Boardroom with Alex Sezer Jr.In this inspiring episode, we sit down with Alex Sezer Jr., CEO of Alex Sezer Ventures, and former team captain of the Texas A&M football team. Listen as he shares his incredible journey from the football field to the boardroom, scaling multi-million dollar businesses while incorporating biblical truths. Learn how Alex's unique approach to leadership—combining Sunday morning inspiration with Monday morning implementation—has transformed organizations and individuals alike. Discover the power of creating passionate, profitable, and purpose-driven organizations while staying true to your faith. Join us for an eye-opening conversation with Alex Sezer Jr., a true trailblazer in f...2023-04-2131 minGood Business with Clay VaughanThriving Through Change: Values-Driven Leadership with John RobertsonIn this episode of Good Business with Clay Vaughan, we're excited to welcome John Robertson, Founder and President of FORTLOG Services, and a leadership development specialist with over 30 years of experience helping individuals and organizations manage crisis and change. John's encouragement-based approach and values-anchored ethos have led him to work with a diverse range of clients, from Indigenous peoples and first responders to small-medium businesses and non-profits. Join Clay and John as they discuss the importance of values in the workplace, the "hot water teabag effect," and how to create an environment where people want to work. Learn from...2023-04-0539 minGood Business with Clay VaughanSpecial Edition: Chatbots, Intelligence, and AI's Power and Peril with Peter VossWelcome to this special edition of Good Business, where we explore the future of AI with Peter Voss, the founder of AIGO.ai. In this episode, we dive into the urgent topic of AI development and its impact on the workforce and censorship. With the recent letter from tech elites such as Steve Wozniak and Elon Musk calling for a six-month pause on all AI development, it's more critical than ever to understand the current state, potential, and limitations of AI.Peter Voss brings decades of experience in the field of AI and is a recognized expert...2023-03-3040 minGood Business with Clay VaughanThe Entrepreneur's Journey: Insights and Lessons from Rob HughesIn this episode, I had the pleasure of speaking with Rob Hughes, a passionate entrepreneur, and experienced business coach. We covered a wide range of topics related to entrepreneurship, including the challenges and rewards of starting and growing a business, the importance of mindset and personal development, and practical strategies for achieving success in business.Rob shared his personal journey as an entrepreneur and the lessons he's learned along the way. He emphasized the importance of perseverance, resilience, and a growth mindset in the face of challenges and encouraged listeners to embrace failure as a learning opportunity.2023-03-2936 min
Good Business with Clay VaughanChat GPT, Google, and the End of Marketing as We Know It with James HallIn this episode, the host and his VP of Production at Good Agency, James Hall, explore the major changes happening in the marketing industry, particularly in relation to artificial intelligence and updates from Google. With a focus on providing listeners with valuable insights into how to stay on top of the latest marketing trends and adapt to the changing landscape, the conversation promises to be both informative and engaging. From chatbots to new privacy laws, the episode offers an in-depth exploration of the latest developments, with James providing his boots-on-the-ground perspective. Whether you're a marketing professional or simply interested...2023-03-2229 minGood Business with Clay VaughanSeason 3 Trailer: A Revolution is ComingWelcome to Season 3 of the Good Business Podcast! I'm excited to be here today to give you a sneak peek into what's in store for this season.First up, we'll be diving into the recession and how it has impacted businesses of all sizes. We'll hear from experts in finance and economics to learn what businesses can do to weather the storm and come out stronger on the other side.Next, we'll explore the rapidly growing field of artificial intelligence and its impact on business operations. We'll hear from industry leaders about how AI is...2023-03-1401 min
Creative PeacemealClay Melton, Blues/Jazz MusicianSend us a textAt only 27, Clay Melton, the Louisiana-born and Texas-based blues-rocker has already spent 14 years performing live. His powerfully raspy voice and wicked guitar licks leave no doubt he’s grown up in the school of barroom blues-rock.Clay’s recent release, Back to Blue (July 2021), is being spun on more than 160 radio stations in the U.S. and abroad. As of August 21st, Roots Music (the #1 independent music chart in the world) ranks Clay on the Blues Rock charts with the #1 song in the world for the title track Back to Blue...2023-02-1333 min
Daily Stock Picks$SCO - triple levered ETF that could move to trade - Earnings and other stocks to buy now - 1-25-23 Market updateNotes for the show are below some of the links, but I focus on $MSFT $SPY $BA $ISRQ $NU $T $HSY $SHOP $BAC $PFE $SCO $SRTY $VIG $CSCO $ATVI $KDP $AVGO - short squeezes - $GNS $FFEI $HLBZ
In Mexico - the show is sponsored by $MELI - what a killer stock.
In the US - the show is sponsored by Carvana $CVNA
SPONSORED BY VISIBLE - Check out this page: https://www.visible.com/get/?3MFGCRG, it has all the info you need to know about joining Visible. When you use my f...2023-01-2536 min
Good Business with Clay VaughanGo Remote the Right Way: Building a Fully Remote Business with Tyler PigottI have the privilege of networking with other creative agency owners from around the world who share my values. One of those guys is Tyler Pigott from Lone Fir Creative. I reached out to him and asked if he would share his insight into how he has built a thriving business while maintaining a fully remote staff. How did he do it, and why did he do it? We’ll also talk about what he believes the pros and cons are of maintaining a fully remote business with over 30 employees. I do not doubt that you all wil...2022-11-1652 min
Good Business with Clay VaughanThe Sales Framework that Works for Small Businesses & Billion Dollar Brands with Dr. J.J. PetersonToday we have an incredibly special guest, Dr. J.J. Peterson. J.J. is the head of StoryBrand, an incredible organization that helps businesses clarify their message through a proven framework. I’ve had the blessing of working with StoryBrand as an agency partner for nearly four years now, and I have cherished every chance I get to learn from him. As you’ll learn, any time you get to spend some quality time with J.J., you’ll laugh, you’ll cry, and you’ll walk away with a deeper perspective on the world around you. J.J...2022-11-0944 min
Good Business with Clay VaughanHow to Respond to Rising Interest Rates & Inflation with John WestonWith the recession on everyone’s mind and interest rates on the rise, already over 7%., I’m constantly getting questions about how to ensure you’re pivoting your business well. Well, I have been dealing with the struggle of building our forever home out in the Austin area, and interest rates are absolutely killing me; at least, that’s how it feels.So I gave my friend, John Weston, a call. He runs an incredibly successful real estate firm out of Washington, and he provided some advice that absolutely rocked my outlook on the future. That’s why I ask...2022-11-0246 minGood Business with Clay VaughanHow to Build a Recession Proof Marketing PlanToday I’m calling an audible and deviating from our normal rhythm of having a special guest. With the fed proposing yet another rate hike and inflation running out of control, the recession is ever present on our minds as business owners. Since I’ve been out for a few weeks, I figured the best way to bring you value is to share a glimpse into the coaching I do for small businesses.A few weeks ago, I hosted a workshop discussing how to build a recession-proof marketing plan. So in this episode of Good Business, I’ll sha...2022-10-2651 min
Good Business with Clay VaughanHow Business Leaders Can Impact Culture with Christian CollinsI met Christian Collins on the front porch of my house, and we got to know each other simply because we both shared the same passions. From there, it’s been a whirlwind. We’ve worked together on his congressional campaign along with the Texas Youth Summit, which is on a mission to help today's youth recognize the need to uphold the strong values our country was built upon. I’m excited to share the conversation he and I had surrounding his mission and how business and organizational leaders should respond to it.This show is sponsored by Roc...2022-10-1236 min
Good Business with Clay VaughanThe Future of Digital Marketing with Aric BerquistWe’re talking about the future of marketing and how entrepreneurs can stay grounded with Aric Berquist. Aric is the Senior Vice President of Partnerships & Revenue at the Ardent Group, an advertising technology platform that is essentially a very real competitor to Google Ads. This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you...2022-10-0544 min
Good Business with Clay VaughanConflict of Interest in Marketing with James HallI love how Todd Henry, author of Herding Tigers, defined Integrity. He said, "Integrity means very simply that your life is integrated. What is on the inside is plainly visible on the outside." When you live by integrity, you will be able to navigate every challenge much easier by simply being who you say you are, no matter where, whatever the cost. In this episode, I invited a long-term ally and confidant who has walked with me since the company's founding, being a man I respect immensely for his integrity. James was in the room, contributing to t...2022-09-2836 min
Good Business with Clay VaughanThe Reality of Running a Kingdom Minded Business with Mike ThakurDespite his inability to recognize a good cup of coffee, I’ve still chosen to invite the tea-loving Englishman, Mike Thakur, onto the show today. Mike is the founder and CEO of The Worklodge, a Texas-based co-working space. Their team is on a mission far greater than having the coolest new swag or local beer on tap. They’re on a greater mission to change the world and be the hands and feet of Jesus. And I’ve asked Mike to walk us through what it actually looks like to run a kingdom-minded business. The Apostle...2022-09-2138 min
Good Business with Clay VaughanThe Work-Life Balance Myth with Jay OwenWe’re talking about the work-life balance myth with Jay Owen, who manages to juggle running a 7-figure agency while also supporting his church full-time. Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!2022-09-1444 minGood Business with Clay VaughanSeason 2 Trailer: The Key to Maintaining Your Values in BusinessOur season kicks off next Wednesday, so subscribe now and in the meantime, check out last season if you missed it! Our most downloaded episode to date was with my dear friend, Michael Green, as we dove into how you can forecast your growth despite the looming, and now very present, recession. Look, the stakes are high in small business. And what we want to do is learn from one another’s mistakes so that we can avoid them. So I’m interviewing business leaders who run businesses with revenues as low as $300,000 and as high as $50 milli...2022-09-0702 min