Shows
Novitas PodcastAnti-capitalist Existence in a Capitalist SystemWhat does it mean to thrive as someone who is opposed to capitalism but still has to exist in a capitalist system?This question is one that my friend and colleague, Helen Tremethick, has spent a lot of time thinking about. Helen is a business coach, writer, and entrepreneur who GETS IT. Most of her clients share the same story: they don’t want to play the game, they don’t want to take other people's money, and they don’t know how to help their business grow without compromising their personal beliefs.Helen’s insight...2024-09-3044 min
The Copywriter Club PodcastTCC Podcast #397: Rethinking How We Work with Helen TremethickOver the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you.
Click the play button below, or scroll down for a full transcript.
Stuff to check out:
4000 Weeks by Oliver Burkeman
Helen's website
Helen's Cuppa Link (talked about on the show)
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: For a lot of freelancers who wri...2024-05-2800 min
Clearing a New Path™Disrupting Rural BusinessSummaryI met Helen Tremethick, a rurally-based Regenerative Business Designer and Holistic Business Coach, through her workshop for the Canadian Women's Chamber of Commerce and it was her workshop's title, "Sustainability is B******t" that caught my and so many others' interest. In this episode, Helen discusses her approach to disrupting business coaching and the importance of redefining success. She emphasizes the need to consider how our businesses are running for us and the impact they have on our ecosystem. Helen also highlights the challenges and benefits of being a rural resident and business owner...2024-05-2437 min
Guts, Grit & Great Business®Select Episode: How to Define and Develop Your Brand VoiceSelect Series: In this special Select episode, we'll delve into "How to Define and Develop Your Brand Voice" with Helen Tremethick. Originally aired as Episode 28 of Guts, Grit & Great Business® on Oct 27, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us.
With Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), a...2024-03-1952 min
Ravel RadioBeyond Financial Growth: In Pursuit of a Well-Rounded Life and Business w/Helen TremethickWelcome back! Today’s guest is fellow Raveler, Helen Tremethick. Helen is a Regenerative Business Designer & Holistic Business Coach for entrepreneurs who are ready for a business on their terms. Since 2011, Helen has worked with entrepreneurs to build successful businesses that combine contemporary strategy, values-based service models, time for real life, and a hefty dose of what makes them unique.Connect With Helen!Helen’s Website: https://www.helentremethick.comBeyond Sustainability Blueprint https://helentremethick.com/blueprint/Connect with Helen on Instagram: https://www.instagram.com/helentremethick/[00:03:42] "Permaculture is a d...2023-06-1650 min
Ravel RadioBeyond Financial Growth: In Pursuit of a Well-Rounded Life and Business w/Helen TremethickWelcome back! Today’s guest is fellow Raveler, Helen Tremethick. Helen is a Regenerative Business Designer & Holistic Business Coach for entrepreneurs who are ready for a business on their terms. Since 2011, Helen has worked with entrepreneurs to build successful businesses that combine contemporary strategy, values-based service models, time for real life, and a hefty dose of what makes them unique.Connect With Helen!Helen’s Website: https://www.helentremethick.comBeyond Sustainability Blueprint https://helentremethick.com/blueprint/Connect with Helen on Instagram: https://www.instagram.com/helentremethick/[00:03:42] "Permaculture is a d...2023-06-1650 min
Making Good: Small Business Podcast177: How to Build a Regenerative Business with Helen TremethickOne of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes!Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach for entre...2023-05-231h 14
Social Slowdown: sustainable digital marketing for entrepreneursRadical Connections with Lindsay JohnsonDo you hear the word "networking" and simply roll your eyes? Well in today's episode, Lindsay Johnson and I have a great conversation that's gonna change the way you think about networking. We talk about radically connecting with others - and what people THINK "networking" is, versus what it ACTUALLY is.In this episode:What does "networking" really mean in 2023 and what can it look like for you, as an entrepreneur?How and why Lindsay uses consent-based strategiesConnecting organically and figuring out who you really click with and want to work withTikTok for networking?Lindsay Johnson...2023-02-2149 min
Movement Makers With Nikki Groom65. Regenerative Business Design With Helen TremethickIn this episode, I'm joined by regenerative business designer and holistic business coach, Helen Tremethick. Helen works with entrepreneurs who are ready to show up more fully and authentically in their lives and businesses. Since 2011, she has worked with hundreds of business owners using a proprietary methodology that combines contemporary business strategy, value-based business models, and a hefty dose of what makes you unique. We talk about Helen’s life on a permaculture farm in the Canadian countryside, as well as what it means to go from being stuck to beyond sustainable, how to identify your Key Per...2022-12-0938 min
Social Slowdown: sustainable digital marketing for entrepreneursEp. 43: Regenerative Business, Permaculture, and Carrots With Helen TremethickHelen Tremethick is a Holistic Business Coach, Co-Conspirator, and Regenerative Business Designer for entrepreneurs who are ready to show up more fully (and authentically) in their lives and their businesses. Since 2011, Helen has worked with hundreds of business owners using a proprietary methodology called Love & Badassery, which combines contemporary business strategy, values-based business models, and a hefty dose of what makes you unique. Helen lives on a permaculture farm in the Canadian countryside, which means if you ever hop on a call with her, you might hear roosters.In this episode, Helen and I talk a...2022-08-0844 min
Supercharging Business SuccessHow To Talk (and Write) About Your Business Easily & Authentically – in Just 7 Minutes with Helen Tremethick
What You’ll Learn From This Episode:
* How to know if you're in that 'alignment' or not
* The mistakes of trying to be hyper independent
* Importance of writing a manifesto
Related Links and Resources:
I interviewed 30 other entrepreneurs and I asked them on how did they grow their business while being more of themselves or while leaning into who they are. They answered by audio, they answered by video, or they answered by written. So, I have these 31 (including myself) resources that answers those questions. If you're looking for inspiration and...2021-10-1912 min
The Brave FilesHelen Tremethick: Coming Home to YourselfTOP TAKEAWAYS:
The most badass thing we can be is who we are.
Even though outside factors can help us realize the actions we need to take, it’s up to us to actually take action.
It’s natural to want to mimic people we admire, and it might even help your project get off the ground. But it’s important to reassess your plan of action. Ask yourself, “Is this true to who I am?”
Every day, it’s our job to take one small step forward. Some days those steps will feel like grand leaps, but it’s because th...2021-04-2249 min
Transcend Your Dichotomy w/ Brooke Monaghan66. Building trust through authenticity with Helen TremethickFind Helen’s Work:Love and Badassery Motorcycle ClubInstagram: @helentremethickFacebook group: Love and Badassery…Grab a spot: Transcendent Vision 1:1Take the Circumventing “Should” DIY Workshop2021-03-0900 min
The Content Experiment Podcast087: Being True to Yourself in Business with Helen TremethickBeing true to yourself and your values is the only way to live, in my humble opinion. But doing that in a big, public space like your business--or the internet--can feel hard. But wouldn’t you rather be yourself and attract the right people to you every day than having calls with people who aren’t sure...and who don’t quite know if you’re for them (and vice versa)...and who don’t get you incredibly excited to get to work each day? Today on the podcast, guest Helen Tremethick and I talk about why b...2021-01-1138 min
The BrandsmithBrand voice strategy with Helen TremethickIn this episode, I’m joined by Helen Tremethick – a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses. Formerly the CEO of The Communications Distillery, Helen has recently rebranded under her own name. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so.
Tune in as we talk about creating a brand voice strategy!
Shownotes: https://petchy.co/shownotes/016/
Connect with Helen:
Website
In...2021-01-0739 min
Access To Anyone with Michael RoderickATA250 - Helen Tremethick: How To Craft Your Own Brand VoiceAs a branding strategist, Helen Tremethick thrives on helping people find and grow a personal voice that resonates with audiences of all sizes. And today she tells us what it really takes to make that happen. During our chat, we also talk about the important role experimentation—and failure—plays in growing your business.2020-11-1939 min
Access to AnyoneHelen Tremethick: How To Craft Your Own Brand VoiceAs a branding strategist, Helen Tremethick thrives on helping people find and grow a personal voice that resonates with audiences of all sizes. And today she tells us what it really takes to make that happen. During our chat, we also talk about the important role experimentation—and failure—plays in growing your business. Topics include: Our businesses evolve just like … Continue reading Helen Tremethick: How To Craft Your Own Brand Voice2020-11-1939 min
The Sell it, Sister! PodcastShow Up As Your Unique Self to Sell More w/ Helen TremethickBeing different and weird/quirky/authentic feels really freaking vulnerable, but showing who you really are is the key to resonating with your perfect people. In a world where people tend to show up as "beige," Helen encourages us to be bold and vibrant instead. And the best part is that it looks different for everyone because we are all unique! In this interview Helen shares why and how to show up as yourself and use it to your advantage to attract the best clients and grow your business in a way that feels damn good. BIO:2020-10-2850 minGuts, Grit & Great Business®How to Define and Develop Your Brand VoiceWith Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), and the importance of taking imperfect action, experimenting, and showing up more fully as ourselves wherever we are, including in our work.
Helen has chaperoned hundreds of entrepreneurs and business owners into the space of more freedom and greater self expression, by developing their authentic voice. We dig into Helen's passion for entrepreneurs, her varied background including her experience in the corporate world, and her...2020-10-2751 min
Marketing The InvisibleHow to Easily and Effortlessly Communicate Your Brand to Your Right People – In Just 7 Minutes with Helen Tremethick
Know more about how to broadcast your brand voice, courage, and confidence easily and effortlessly
Discover how to grow your business while being authentically you, overcoming procrastination, and not holding back on that rebrands that you're waiting for
Learn the pitfalls of smushing your brand into somebody else's template, while trying to do what somebody else has done successfully, and hoping to have the same results for your brand
Resources/Links:
Get FREE access to the Love & Badassery Secret Archives: https://communicationsdistillery.com/free
Summary
It’s time to turn your ho-hum audience into a crowd of raving fans.
Just imag...2020-08-1708 min
The Quirky Brain Club: Neurodivergent Strategies for Entrepreneurial SuccessHow To Market Your Business with Love & BadasserySend us a textHow do you market yourself right now? With Love and Badassery according to my guest Helen Tremethick. Is it still OK to sell and promote our services right now? If so, how to we do it without sounding like an insensitive a-hole? These are just some of the questions Brand voice strategist Helen Tremethick and I dive into in today’s episode of the business NOT as usual podcast. We talk about how Helen’s business is being impacted by the current lockdown and how operating in the lim...2020-04-2733 minThe Copywriter Club PodcastTCC Podcast #179: The Platypus Model for Client Work with Helen TremethickCopywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of The Copywriter Club Podcast. Helen has an interesting approach to working with her clients, so we asked her all about it... and we asked her about these things too:
• the path she followed from R&D director at a cookie company to copywriter
• the common thread running through the jobs she had before she became a writer
• her “complimentary relationship” tactic for finding clients
• the “platypus model” for working with branding and copy clients
• how to create, sell and deliver a workshop for clients (and the economics of it all...2020-03-1755 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Using Brand Voice on Social Media with Helen TremethickBefore anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a career in copywriting and communication How Helen helps her clients identif...2019-09-1939 minThe Quirky Brain Club: Neurodivergent Strategies for Entrepreneurial SuccessHow to have copy courage with Helen TremethickSend us a textHelen Tremethick is on the podcast this week talking about how you can add courage to your copy.Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats.My guest today is here to help with all of that.About Helen TremethickYou know those spots on the radio where the DJ comes on and says something along the lines of "I'm here at...2019-09-1156 min
Rebelpreneur Radio with Ralph BrogdenHelen Tremethick: How to Scale Your Business With the Right Brand Voice StrategyHelen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Canadian countryside.Learn more at: communicationsdistillery.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/2019-08-1629 min
The Framing PodcastE 14 Helen Tremethick - Brand-Voice Strategist and Copywriter | The Framing PodcastHave you ever read something and felt like it was speaking directly to you? Or have you visited a website that was co compelling it made you want to buy that product or service?
This week we bring creativity to life with Helen Tremethick. She craft’s your authentic brand voice, which leads to more sales for you.
About Helen:
Online communication isn’t about magic formulas or some secret stuffed into a fill-in-the-blanks template. It’s a careful balance of truth and nuance. People choose you, just as my clients choose me. And because I think backstory is important, here’s a...2017-06-1100 min