Shows
PMP Industry InsidersTop Takeaways From June | Insiders RewindWelcome to Insiders Rewind — Recapping June!
✅ Episodes from June: 229 - What’s Trending in Commercial Insurance?
230 - Untapped Talent: How a VA Can Help You Grow
231 - The Biggest Marketing Mistakes We See
232 - From Authority to Ownership: Leadership from the Trenches
A HUGE shout to our sponsors!
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PestSure: Providing pest industry specific insurance for your business and insuring the fu...2025-07-0714 min
PMP Industry InsidersEpisode 231: The Biggest Marketing Mistakes We SeeIn this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From ignoring local SEO to under-investing in branding, she uncovers what successful operators are doing differently.
Guest: Janelle Lucas, Team Lead, Client Success, Coalmarch
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
2025-06-1938 min
PMP Industry InsidersTop Insights From May's PMP Industry Insider Podcast🎙️ Welcome to Insiders Rewind — Recapping May!
This month, we’re diving into insights from Episodes 224-228
✅ Episode Highlights: Ep. 224: Triangle & Voice for Pest: How this amazing tech can flag customers that could be ready to turn away.
Ep. 225: Are You Recession Ready? What to do when the slow times come around.
Ep. 226: Cybersecurity! If you're handling customer credit cards, it is important to protect them AND protect yourself from attacks.
Ep. 227: Massey Services Tom Jarzynka joins the show to discuss the importance of accreditation and how you can get started.2025-06-0219 min
PMP Industry InsidersEpisode 207: 2025 Marketing Trend ShiftsCoalmarch's Alex Booth joins the show this week to discuss changes in marketing trends for 2025, including competition, AI and more. They cover strategies for optimizing for AI search, how Alex would spend a $100,000 marketing budget and the importance of knowing your company's strengths.
Guest: Alex Booth, Digital Marketing Consultant, Coalmarch by WorkWave
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
2025-01-0243 min
PMP Industry InsidersEpisode 203: Search Everywhere Optimization: The Evolving SEO LandscapeCoalmarch's Derek Cummings joins the show to discuss the changing search landscape and its effect on pest and lawn marketing strategies. He covers the increasing integration of AI in search engines, a rise in search on social media directly and how not to get overwhelmed about being 'everywhere.'
Guest: Derek Cummings, Team Lead, SEO, Coalmarch
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
2024-11-2137 min
PMP Industry InsidersEpisode 183: Review Generation & Its Impact on Your GrowthCoalmarch's Christin Nein joins the podcast to share her expertise on the always important topic of generating customer reviews. She covers why reviews matter, how to generate more reviews, how to make sure you get the right reviews and what to do if you get a negative review.
Guest: Christin Nein, Sr. Director, Product Development, Coalmarch by Workwave
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
2024-06-2740 min
PMP Industry InsidersEpisode 147: Is Demand for Home Services Slowing Down? Part 2Coalmarch by WorkWave's Rachel Betterbid is back on the podcast for part 2 of a discussion about how demand for home services is slowing down. In this episode, she shares several things business owners can do in the short- and long-term to overcome a drop in demand for pest control and lawn care services.
Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
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2023-10-0539 min
PMP Industry InsidersEpisode 146: Is Demand for Home Services Slowing Down? Part 1
Coalmarch by WorkWave's Rachel Betterbid joins the podcast to discuss why many home services companies are seeing a drop in demand. She shares her observations, market data and marketing trends in the pest control and lawn care industries.
Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
2023-09-2835 min
PMP Industry InsidersEpisode 128: Termite Liability & You — Part 2In part 2 of 2, attorney Mark Ruff is back to dig deeper on the topic of termite liability. He shares why the pre-purchase inspection form is a top area of concern, and the steps pest control companies can take to reduce their legal exposure.
Guest: Mark Ruff, Attorney, MHR Law
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!
2023-05-1848 min
PMP Industry InsidersEpisode 127: Termite Liability & You — Part 1Attorney Mark Ruff joins Dan and Donnie to discuss why and how termite lawyers go after pest control companies. In part 1 of 2, he covers how PMPs can minimize their risks and protect themselves against these claims, including training, documentation and more.
Guest: Mark Ruff, Attorney, MHR Law
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!
2023-05-1143 min
Built for the TradesWhy Having An Online Presence Is Important For BusinessOn today’s Built For The Trades podcast episode, host Dan Dowdy is interviewing Rachel Betterbid from CoalMarch. You will get to hear how having an online presence is essential for any business looking to grow and reach more customers. For home service companies, this is particularly important as consumers increasingly rely on the Internet to find and hire service providers for their homes. But with so many options and strategies to consider, it can be challenging to know where to start.
To help guide the conversation, here are some key questions to consider when it comes to...2023-05-0641 min
Built for the TradesWhy Having An Online Presence Is Important For BusinessOn today’s Built For The Trades podcast episode, host Dan Dowdy is interviewing Rachel Betterbid from CoalMarch. You will get to hear how having an online presence is essential for any business looking to grow and reach more customers. For home service companies, this is particularly important as consumers increasingly rely on the Internet to find and hire service providers for their homes. But with so many options and strategies to consider, it can be challenging to know where to start.
To help guide the conversation, here are some key questions to consider when it comes to...2023-05-0641 min
PMP Industry InsidersEpisode 126: A Chat GPT Field ReportA ChatGPT Field Report
On this episode, Dan and Donnie continue "geeking out" over the artificial intelligence tool ChatGPT. Donnie shares several real-life examples of how he's using it in his business and they discuss how other pest control and lawn care operators can do the same.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!
2023-05-0443 min
PMP Industry InsidersEpisode 125: Q1 Review: M&A, Door-to-Door & MoreHosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
Description:
In this episode, Dan and Donnie review the first quarter of 2023, delving into the status of the pest control M&A market, why attitudes are changing about door-to-door, and where lawn care valuations stand. They also cover how the economy is affecting sales and marketing.
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!2023-04-2739 min
PMP Industry InsidersEpisode 124: How One LCO Leverages Marketing Automation Tools
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
Guest: Liam Sunstrum, Owner of Yard Dawgs
Description: Liam Sunstrum, owner of Yard Dawgs in Calgary, joins Dan and Donnie to discuss his company's approach to marketing automation, including Hubspot, artificial intelligence and more to streamline sales, accounts receivable and cancellations. He also details other marketing successes and failures.
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!
2023-04-2046 min
PMP Industry InsidersEpisode 122: When Is It Time to Fire Your Marketing Firm?
Coalmarch COO Frank Andolina joins Dan and Donnie to discuss signs it's time to move on from your marketing agency. He also shares several steps to take before you make a move.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
Guest:
Frank Andolina, COO, Coalmarch
2023-04-0643 min
PMP Industry InsidersEpisode 119: How to Evolve & Grow in Lawn Care
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
Guest:
Jennifer Lemcke, CEO of Weed Man & Turfbot
Dan and Donnie are joined by lawn care industry leader Jennifer Lemcke, CEO of Weed Man and Turfbot. They cover her background, the challenges Weed Man is facing, how it's overcoming them, and the opportunities for growth Jennifer sees coming down the pike.
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-03-1650 min
PMP Industry InsidersEpisode 118: How to Expand Your Business Through M&AHow do you compete against the big boys and private equity firms in the mergers and acquisitions game? On this episode, Dan and Donnie discuss the opportunities that exist for smaller players to purchase other pest control companies and the steps involved in closing a deal.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-03-0947 min
Climate Action ShowPRESS BRIEFING THE CLIMATE STORY IN 2023.CLIMATE ACTION RADIO SHOWFEBRUARY 27TH 2023Produced by Vivien Langford PRESS BRIEFING THE CLIMATE STORY IN 2023. This is an edited version of the webinar from COVERING CLIMATE NOWPress Briefing | The Climate Story in 2023 — Covering Climate Now Thanks to :Mark Hertsgaard - American journalist and the co-founder and executive director of Covering Climate Now. author of seven non-fiction books, including Earth Odyssey (1998) and Hot: Living Through the Next Fifty Years on Earth (2011). Dr Saleemul Huq - International Centre for Climate Change and Development in Dhaka, BangladeshTaxing air travel could fund climate victims | International Center for Climate Change and Development (ICCCAD) Bill Mc Kibben - Author and...2023-02-2700 min
PMP Industry InsidersEpisode 116: EOS Implementation - A Field ReportOn this episode, Sharon Roebuck-McBride gives us an overview of the Entrepreneurial Operating System (EOS) and the steps required to implement it. Sharon and Donnie Shelton discuss the EOS journey at Triangle Home Services, including challenges, wins and benefits. They also reveal Triangle's goals and next steps.
Guest: Sharon Roebuck-McBride, VP of Culture and Customer Experience, Triangle Home Services
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episod...2023-02-2344 minPMP Industry InsidersEpisode 115: Should You Incentivize Your Team with Phantom Stock?Tune in to hear Dan and Donnie discuss phantom stock as a deferred compensation model in the pest control industry. They cover the pros and cons, why Dan is a fan of this approach and why Donnie no longer uses it in his business.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-02-1646 min
PMP Industry InsidersEpisode 114: When to Go Low Tech in a High-Tech WorldOn this episode, Dan and Donnie discuss the potential problems with relying *too much* on technology in pest control and lawn care companies. They cover how to avoid technology becoming a distraction from the fundamentals of your business.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-02-0946 min
PMP Industry InsidersEpisode 113: ChatGPT: The Pest and Lawn Game ChangerDan and Donnie dive into why this popular new artificial intelligence technology is poised to revolutionize how businesses communicate — pest control and lawn care companies included.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-02-0233 min
PMP Industry InsidersEpisode 112: Everything You Always Wanted to Know About Balance SheetsWhat's a balance sheet and why is it important for a pest control company? On this episode, Dan and Donnie cover the components of a balance sheet, how it's different from a P&L, and smart ways to use a balance sheet in your business.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's sponsor, Coalmarch by WorkWave!
2023-01-2642 min
PMP Industry InsidersEpisode 111: Looking into the Pest Industry Crystal BallJim Fredericks, Ph.D., joins the podcast to discuss his new role as executive director of the Professional Pest Management Alliance. He also talks about what's in the pipeline for PPMA and NMPA and what the future may hold for the industry.
Guest:
Jim Fredericks, Ph.D.
Executive Director, PPMA
Senior Vice President of Public Affairs, NPMA
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
YouTube.com/@pmpindustryinsiders
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to this episode's...2023-01-1938 min
PMP Industry InsidersEpisode 110: Peer Groups — Next Level Opportunity or a Waste of Time?If you need ideas, information and accountability that you can't get from within your organization, it's time to consider joining a peer group. On this episode, Dan and Donnie dive into peer groups — how they work, how to find one and how to get the most out of them.
Hosts
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor, Coalmarch by WorkWave!2023-01-1245 min
PMP Industry InsidersEpisode 109: Q4 Recap and New Year PredictionsOn this episode, Dan and Donnie recap the fourth quarter of 2022 and look ahead to 2023. They make predictions for the new year and share how they're preparing in case of a recession and housing market slowdown.
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
For detailed show notes and more information, visit PMPIndustryInsider.com or follow us on social media:
Facebook.com/PMPIndustryInsiders
LinkedIn.com/company/pmp-industry-insiders
Thank you to our sponsor Coalmarch by WorkWave!2023-01-0549 min
PMP Industry InsidersEpisode 108: Rentokil Terminix — an Exclusive Integration Update
With the mega merger complete, integration is well underway at Rentokil Terminix. In an exclusive conversation with the company's U.S. leaders, Dan and Donnie get an update on the status of the combined company and what it means for employees, operations, M&A and the industry.
Guests:
John Myers, CEO, U.S. Pest Control
Brett Ponton, CEO
Rentokil Terminix
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services & Coalmarch
For detailed show notes and more information, visit PMPIndustryInsider.com. 2022-12-1545 min
PMP Industry InsidersEpisode 103: Combating the Ever-Rising Cost of Digital MarketingCoalmarch COO Frank Andolina joins Dan and Donnie to discuss why digital marketing costs are on the rise and what pest control operators can do about it. They cover Google ads, search and recommendations for improving your ROI in 2023. 2022-11-0340 min
PMP Industry InsidersEpisode 91: Maximize Your Google Paid BudgetCoalmarch's Katie McCaskill and Alanna Young join the podcast to discuss trends in search engine marketing, the top 3 recommendations they have for getting the most out of your Google paid marketing budget, and why you should start planning your 2023 marketing budget now.
2022-08-0447 min
PMP Industry InsidersEpisode 67: Digital Marketing - Beyond the WebsiteWhat role should search engine optimization play in today's digital marketing strategy? Is SEO still valuable for field service businesses like pest control companies? Coalmarch's Senior SEO Manager, Jay Stalls, shares his perspective along with strategies companies can use to tackle SEO challenges.
2022-02-1038 min
PMP Industry Insiders10 Ways to Take Your Digital to the Next Level in the Off SeasonCoalmarch's resident experts Rachel Betterbid and Rachel Kirkpatrick join the podcast to school pest control operators on marketing moves they should consider now to drive growth in the future.
2021-09-0942 min
PMP Industry InsidersEpisode 26: 2021 Digital Marketing Strategies That Get ResultsHear from Coalmarch's in-house expert Rachel Betterbid about the steps PCOs should take to set up successful digital marketing campaigns this season.
2021-03-2550 minPMP Industry InsidersEpisode:14 - Top Takeaway from CO2@HomeDonnie and Dan break down their favorite sessions and top actionable insights they gained from Coalmarch's 2020 CO2@Home conference.
2020-12-1757 min
The Home Service Expert PodcastHow To Use Technology to Grow A Profitable Pest Control BusinessDonnie Shelton is the owner-operator of Triangle Pest Control and Coalmarch Productions, both of which he has grown to multi-million dollar enterprises within the last 10 years. He is the author of two books on business development, Build and Grow! A former United States Air Force Reserve pilot and software developer for a Fortune 500 company, he is an innovator with a proven track record of helping entrepreneurs beat strategic growth challenges in the pest control and lawn care industries. In this episode, we talked about team leadership, project management, business development, pest control, software development...2020-12-151h 08
PrewettPestJourneyEP 9: From $0 to $6 Mill- How to Turn Passion Into Profit: feat. Donnie Shelton, Owner of Triangle Pest ControlIn today's episode, Rusty interviews Donnie Shelton, owner of Triangle Pest Control & CEO of Coalmarch. Before starting his business, Donnie was a U.S. Air Force reserve pilot and software developer for a Fortune 500 company. Within a few years, Donnie grew Triangle Pest Control into a multi-million dollar company later publishing Grow! How to rapidly and profitably grow your service company online & Build: How to create a phenomenal team for your service company. Are you passionate to develop? Let's go!2020-11-121h 08
PMP Industry InsidersEpisode:09 - How Does Your Digital Marketing Stack Up?Coalmarch breaks down industry averages on spend, lead generation, and cost per lead for pest control companies across some of the fastest growing digital channels.
Download the Marketing Benchmark report at: https://www.coalmarch.com/2020-marketing-benchmark-report2020-11-0541 min
PMP Industry InsidersEpisode:01 - PMP Industry InsidersWith over 1,000 business owners and industry partners registering for their COVID series, hosts Dan Gordon and Donnie Shelton wanted to provide a way to have those conversations and make advice from some of the industry’s best leaders accessible. In this episode, get to know hosts Donnie Shelton (Triangle Pest Control, Coalmarch) and Dan Gordon (PCO Bookkeepers, M&A Specialists), as they discuss their motives behind starting the PMP Industry Insiders Podcast. Each PMP Industry Insider episode discusses impactful topics, where once applied, can help you grow your pest control business.
2020-08-2845 min
Colony Confidential PodcastThe Fall and Winter Pest Control Conference 2018 TourThis episode was recorded as Joe walked through the halls at the 2018 NPMA Global Bedbug Summit in Denver CO 11/26 - 11/29. Then we get into some of the details about the Coalmarch CO2 conference in North Carolina 12/4 -12/7 2018. MVP Tip - A VOIP System that works better and is probably cheaper than the one you’re using now. We share our plans for the Company Holiday Dinner and some of our favorite memories from holiday parties past. 1:55 Ed's Scheming 4:51 Anyone over the age of 70 is a bad driver 8:30 VOIP System 12:00 A...2018-12-0421 min