Shows
Software SocialWe're baaaaaack! And more chaotic than everMichele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in halfway through.
2026-03-051h 01Software SocialColleen & Michele are back on the mics! (For today, at least)After two years off-air, Michele and Colleen finally sit down together in front of the mics.Links:SaaS Marketing GymTinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!
2025-02-2235 min
The PanelSaaS predictions for 2025 – Colleen Schnettler and Tyler KingIs bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing?Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products) are joined by Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) to debate our predictions for the new year. CHAPTERS:0:00 - What to expect3:25 - Is SaaS Getting Harder in 2025?5:16 - Bootstrapped SaaS is past its prime8:32 - "Can you really build a good product with AI?"12:00 - "No-Code is in trouble, AI makes product discovery...
2025-01-241h 02
Open ThreadsChoosing & Sustaining Product Ideas w/ Colleen SchnettlerColleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. Brian and Colleen recorded this conversation on November 17th, 2023.(00:00) - Colleen Schnettler
(01:02) - Twitter, Conference, and Podcast friends!
(02:44) - Transitioning between between ideas
(03:29) - Joining TinySeed
(04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)
(15:55) - Emotional Runway
(17:20) - Choosing a product idea
(21:07) - Converting a service into a SaaS
(25:34) - Riding a wave
(29:31) - Evaluating potential ideas
(33:05) - Validating ideas before building
(40:34) - Audience growth vs. not
(44:41...
2023-12-2758 min
Indie BitesWorking towards life-changing outcomes as an indie hacker - Colleen Schnettler, HelloQueryIn this episode I’m joined by Colleen Schnettler, which a lot of you would have heard from through her Software Social podcast she co-hosts with Michele Hansen. Colleen has been on quite the journey over the past few years, going from years of contracting to launching her first product, Simple File Upload, then getting a large contracting gig with Hammerstone, landing a separate full-time job to then quit 3 weeks later to rejoin that Hammerstone as a co-founder. Now Colleen is working on a product called HelloQuery, a reporting tool for SQL queries which has been accepted into a re...
2023-07-0415 min
The Bootstrapped Founder192: Colleen Schnettler — Stair-Stepping into SaaSToday, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.00:00:00 A lot of podcasts00:06:01 Building on Heroku00:12:25 Building on Marketplaces00:16:59 Dealing with support requests00:21:49 Pressure to sell?00:26:27 Hammerstone00:31:24 Business Value00:35:46 Value of value 00:41:11 The risks of having just a few big customers00:46:12 Getting bootstrapper fundingThe blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/ The podcast episod...
2023-02-2253 minSoftware SocialWhat 2023 Brings for Colleen, Michele, and This ShowColleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter...
2023-01-0336 minSoftware SocialReflecting on 2022Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show
2022-12-2035 minSoftware SocialTinySeed, TinyConfColleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ri...
2022-12-0626 minSoftware SocialListing on MicroAcquireColleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Lynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hover...
2022-11-2928 minSoftware SocialThe Hammerstone Podcast is backColleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersLynn Romich from KonbiniChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Ha...
2022-11-2228 minSoftware SocialQualitative and Quantitative DataTalking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Brendon from FeederloopPascal from sharpen.pageLynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a ni...
2022-11-1534 minSoftware SocialTinySeed!Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters! Brendon from FeederloopPascal from sharpen.pageChris from Chipper CIThe Dari...
2022-11-0832 minSoftware SocialSick Leave for Indie Founders?Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve be...
2022-10-2529 minSoftware SocialRefine Update with Aaron and ColleenAaron Francis, Colleen's co-founder, swings by to chat about Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crow...
2022-10-0435 minSoftware SocialSuper Pumped (aka The Saturday Edition)Four things Colleen is super pumped about... and one thing she's not. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of C...
2022-09-2738 minSoftware SocialSprinting a MarathonColleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Rit...
2022-09-2052 minSoftware SocialHairy Projects and Heat WavesMichele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of...
2022-09-1332 minSoftware SocialDistribution vs MarketingColleen's in go mode for Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room Stea...
2022-09-0656 minSoftware SocialOne Weekly WinColleen shares the secret to her recent productivity.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of...
2022-08-3045 minSoftware SocialThe One Where Colleen Goes to LA and Michele Looks at HaybalesShould indie entrepreneurs take advice from VC-track folks?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of...
2022-08-2349 minSoftware SocialThat's the JobLearning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bri...
2022-08-1637 minSoftware SocialWork vs Life vs Everything ElseMichele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall Morg...
2022-08-0944 minSoftware SocialColleen vs the CliffIt's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from Use...
2022-08-0230 minSoftware SocialWhat's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and AaronCheck out Hammerstone here!Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe Se...
2022-07-1247 minSoftware SocialSales ModeCheck out The Art of Product Podcast and Default Alive. And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan An...
2022-06-1431 minSoftware SocialLaunching, Back to the Future StyleCheck out Colleen's new product, Refine: https://hammerstone.devHuge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe Se...
2022-05-0335 minSoftware SocialJanuary Blues and easy winsThis episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs. TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git r...
2022-01-1833 minSoftware SocialFrom Side Project to $6M ARRColleen and Michele chat with Nick Zadrozny, Founder and CEO of Bonsai.
2022-01-0444 minSoftware SocialIt's Been a YearEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...
2021-12-2843 minSoftware SocialEnterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRockFollow Josh! https://twitter.com/jlogicEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with...
2021-12-2132 minSoftware SocialMarketing for SaaS Founders with Corey Haines of Swipe FilesEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...
2021-12-1356 minSoftware SocialUsing Atomic Habits to Get Through BurnoutEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...
2021-12-0738 minSoftware SocialSolving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet ToolsFollow Jordan! https://twitter.com/jdnocEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with...
2021-11-3048 minSoftware SocialSo This Is BurnoutEvery doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar...
2021-11-2341 minSoftware SocialFounder Summit TakeawaysFollow the speakers we mentioned!David Sherry: https://twitter.com/_brandswellItamar Marani: https://twitter.com/itamarmaraniColleen Schnettler 0:00 Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help- Hey Check It is a website performance monitoring and optimization tool- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, ha...
2021-11-0942 minSoftware SocialA Conversation with Kevin Sahin, Co-Founder of ScrapingBeeFollow Kevin! https://twitter.com/SahinKevinCheck out ScrapingBee: https://www.scrapingbee.com/AUTOMATED TRANSCRIPTColleen Schnettler 0:00 This episode of Software Social is sponsored by Hey Check It. Does your website performance keep you up at night? The creators behind Hey Check It started it for this very reason—peace of mind about their sites and the sites they manage. Hey Check It is a website performance monitoring and suggestion tool focused on SEO, accessibility, uptime, site speed and content. It includes AI-generated SEO, data, spelling and grammar checking, custom sitemaps, and a numb...
2021-11-0258 minSoftware SocialGetting MetaMIchele: This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try out Reform.
2021-10-1945 minSoftware SocialTo Freemium, or Not to FreemiumMichele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try out R...
2021-10-0529 minSoftware SocialTaking on Amazon...and winning?Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try o...
2021-09-2855 minSoftware SocialSoftware Social University?Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only showing one question at a timeJoin indie businesses like Fathom Analytics and SavvyCal and try ou...
2021-09-2138 minSoftware SocialA Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product ToursSend Cam some love and support! https://twitter.com/SloanCamCheck out Hopscotch: https://hopscotch.club/ Michele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Reform's- It's accessible out-of-the-box... And there are no silly design gimmicks, like frustrating customers by only sh...
2021-09-1454 minSoftware SocialJust Tell People About The Thing You MadeListen to the latest from Michele's podcast book tour! Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansenMichele Hansen 0:01 This episode of Software Social is brought to you by Reform.As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.Here's how Reform is different:- Your brand shines through, not Re...
2021-09-0731 minSoftware SocialEverything Is HappeningMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good data, too — you can even log ti...
2021-08-3139 minSoftware SocialDecisions, Decisions Part 2: Colleen Takes the PlungeCheck out Hammerstone! http://hammerstone.dev/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Noko...
2021-08-1737 minSoftware SocialBreaking 200Buy Michele's book! https://deployempathy.com/Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Nok...
2021-08-1025 minSoftware SocialDecisions, DecisionsBuy Michele's book! deployempathy.comMichele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. When you're bootstrapping on the side, every free moment counts. But do you really know how you're spending those moments? Which days you're most productive? If your product has time sings that just don't pay. Here's one way to find out. Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good data to you can even log time directly from yo...
2021-08-0335 minSoftware SocialIt's Happening!Buy Michele's book! Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon)PDF/ePub: deployempathy.com/pdfMichele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at orbit.love.Colleen Schnettler 0:14 Good morning, Michele. Hey,Michele Hansen 0:17 Hey, how are you?Colleen Schnettler 0:19 Great. So I hear that you have some new book updates.Michele Hansen ...
2021-07-2742 minSoftware SocialWhen Is It Time to Move On?Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at Orbit.love. Michele Hansen Hey, Colleen.Colleen Schnettler 0:15 Hey, Michele. Good morning.Michele Hansen 0:18 It's been a while.Colleen Schnettler 0:19 Oh, I know. I've missed your face.Michele Hansen 0:22 I've missed your face and your voice too.Colleen Schnettler 0:26 Yeah, I think we haven't recorded in almost a month now....
2021-07-2037 minSoftware SocialGrowing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick ReimerFollow Derrick on Twitter: https://twitter.com/derrickreimer Check out SavvyCal (which Michele uses and loves, btw): https://savvycal.com/Colleen Schnettler 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community. Grow and measure your community across any platform with Orbit. Find out more at orbit.love. Hello everyone and welcome back to the Software Social Podcast. I'm your host today Colleen Schnettler. Today I'm very excited to host a special guest, Derrick Reimer. Derrick is a serial maker and has successfully built many products. He...
2021-07-1352 minSoftware SocialHoly Forking SportsballsPre-order Michele's book on talking to customers! https://deployempathy.com/order Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Fathom Analytics. Fathom is trusted by thousands of businesses to power their privacy-first website analytics like GitHub, FastMail, Buffer, Tailwind, and so many amazing small businesses, too. For the longest time, website analytics offer was seriously bad. It was hard to understand, time consuming to use, and worse, and exploited visitor data for big tech to profit. Fathom is website analytics without compromise, easy to use...
2021-06-2236 minSoftware SocialSympathy, Empathy, and Solving ProblemsPre-order Michele's book! deployempathy.com/order/ Michele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. Oh Dear does everything they can to help you avoid downtime like scheduled task monitoring, SSL certificate expiration notifications and more. But downtime happens. When it does, it's how you communicate in times of crisis that make the difference. Oh Dear makes it easy to keep your customers up to date during critical times. You can sign up for a 10 day free trial with no credit card required at OhDear.ap...
2021-06-1541 minSoftware SocialMichele's First Numbers UpdateMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers. A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediately. Everybody has bugs occasionally, but not every company is so responsive to their customers, and we really appreciate that. You can sign up for a 10 d...
2021-06-0832 minSoftware SocialMarketing an eBookMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card required at OhDear.app. Michele Hansen 00:28Hey, welcome back to Software Social. So today we're doi...
2021-06-0156 minSoftware SocialThe Real Life EpisodeMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Geocodio website, and it was really helpful how Oh Dear alerted us to broken links and made it clear what we needed to fix. Broken links are bad for SEO, and so I really appreciate those alerts from Oh Dear. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Colleen Schnettler 00:28Good morning, Michele. Michele Hansen 00:30Hey...
2021-05-2533 minSoftware SocialValuable, Usable, Viable, FeasibleMichele Hansen 00:00Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer myself, I particularly like how easy it is to make SLA reports with Oh Dear. They're professional and sleek, and they make it easier for us to service enterprise customers. And I actually requested this feature myself last year, and I'm so delighted with how open to suggestions they are. You can sign up for a free 10 day trial with no credit card required at OhDear.app. Colleen Schnettler 00:32S...
2021-05-1832 minSoftware SocialReal Internet Money Colleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also reduce frustration by helping users learn how to use your product without the need for demo calls, visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours. Michele Hansen 00:28Hey, Colleen. Colleen Schnettler 00:29Hey, Michele. Michele Hansen 00:31How you...
2021-05-1132 minSoftware SocialNo Longer "Bootstrapped" Michele Hansen 00:00Hey, welcome back to Software Social. This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL certificates, broken links, scheduled tasks and more. They send out notifications when something is wrong. All of that is paired with a developer friendly API and great documentation. And I can back them up on that because we use Oh Dear for Geocodio and are happy customers. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Michele HansenSo I ha...
2021-05-0434 minSoftware SocialSurprisesColleen Schnettler 00:00This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also, reduce frustration by helping users learn how to use your product, without the need for demo calls. Visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours. Michele Hansen 00:28So Colleen. Cloudflare. Colleen Schnettler 00:33Oh, Cloudflare. Michele HansenThis week, Cloudflare intro...
2021-04-2736 minSoftware SocialApproaching Nebulous TasksMichele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by KB Clip. So much institutional knowledge transfer happens in Slack. KB Clip is a magic shortcut to turn a conversation into an FAQ entry, a wiki page, or a Knowledge Base article. If your team is asking the same questions over and over again in chat, KB Clip may be a great solution to keep your people better informed. KB Clip i...
2021-04-2034 minSoftware SocialDoing Different Things, Doing Things DifferentlyMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Homeschool Boss. Homeschool Boss offers NWA MAP growth assessments to homeschoolers in the US. These are untimed online tests and math reading science and language usage that adapt to the child's performance as they test. In this challenging year. Homeschool Boss makes it easy for parents to learn what their kids know and what they are ready to learn next. They offer gr...
2021-04-1334 minSoftware SocialGood ProblemsMichele Hansen 00:00The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Leave Me Alone. Leave Me Alone makes it super easy to unsubscribe from unwanted emails, simply connect your email account, and they'll show you everything you're subscribed to. And you can unsubscribe with a single click. Leave Me Alone works with all email providers, Gmail, Outlook, AOL, Yahoo, and many more. The best part is that you can connect all of y...
2021-04-0632 minSoftware SocialApplying the Five Steps to Finding an AudienceMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Bella Scena.Are you making the best use of time in your meetings? Do you ever feel like your meetings are groundhog day where you talk about the same things week after week? Bella Scena helps you get a handle on your meetings to make the best use of your time. With Bella Scena, meetings are a process. Bella...
2021-03-3039 minSoftware SocialCustomer Interview Part 2: The DebriefListen to The Customer Interview: Part 1 https://softwaresocial.dev/episodes/customer-interview-part-1-the-interviewColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by POW!, usepow.app. POW! is a privacy-first menstrual cycle journal for people with periods and those who care about them. Whether it's for health, productivity, or part of trying to conceive, POW! is a flexible way to privately track periods. Check it out at usepow.app.Th...
2021-03-2333 minSoftware SocialCustomer Interview Part 1: The InterviewMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by RosieLand. RosieLand is going meta and building a community for community builders through a newsletter community of course and soon to launch podcast. RosieLand brings together community builders for conversations wherever we can have them. And Rosie Sherry would love to chat with anyone who is building a community. Check it out at Rosie.Land. Thank you again to Balsamiq f...
2021-03-1625 minSoftware SocialCommunication, Empathy, and FlexibilityGet Michele's free newsletter on customer research: https://www.getrevue.co/profile/mjwhansenMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Koody. Koody helps under 35 in the UK make the most of their money. Koody's website houses free money management tools, expert guidance and financial advisors. Koody's online community is the place to be if you need help with your finances, or are a finance expert, check out th...
2021-03-0935 minSoftware SocialMicroConf On Air + Software Social CrossoverTranscript below. Watch the video: https://youtu.be/cfeXNzWwAEcThe hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more. https://microconfonair.comMicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.comMicroConf 2021 Headline PartnersStripehttps://stripe.comTwitter ➡️ https://twitter.com/StripeHeyhttps://hey.comhttps://twitter.com...
2021-03-0529 minSoftware SocialTo Take Funding, or Not to Take FundingColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Intro CRM. There's a new simple sales tool built just for freelancers and early stage founders called Intro CRM. Add details in one click and know what you're earning next month. Quickly log next steps for every deal and integrate with Basecamp, Trello or Asana for managing tasks. Check out their website at introcrm.com. Thanks again to Balsamiq for ge...
2021-03-0236 minSoftware SocialGiving Up On An IdeaMichele Hansen 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.This episode is sponsored by Domain Mapper. Domain Mapper gives you a single place to see all of your domains from multiple registrars and their DNS settings. Automated tracking for domains includes a MX and txt records. Plus, you can get domain renewal reminders, so you never lose one of your domains. Check it out at domainmapper.app. Thanks again to Balsamiq for generously supporting ou...
2021-02-2337 minSoftware SocialRaising a BusinessColleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Diversify Tech. Diversify Tech helps companies reach candidates from underrepresented communities in tech. Their job board reaches 7,300 members. They have a free talent directory, and they have a newsletter for companies to learn about diversity, equality and inclusion. Please check them out at DiversifyTech.co Thank you again to Balsamiq for generously supporting our listeners in this way. If you'd li...
2021-02-1637 minSoftware SocialFirst on GoogleLink to the marketing to developers article Colleen mentionedMichele Hansen 0:01 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by SnapShooter. SnapShooter helps you keep your server safe with backups for all major VPS hosting providers like Digital Ocean, AWS, Hetzner, and more. It makes it easy to take backups for MySQL, PostgreSQL and MongoDB. And you can also do super easy backups for applications like WordPress, Laravel, and Ghost. Check it...
2021-02-0934 minSoftware SocialGetting to 100Colleen Schnettler 0:00 The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Teleprompt.me. Teleprompt.me is a voice activated teleprompter service. You can write and save scripts and read them in multiple languages. Check it out at teleprompt.me. Thank you again to Balsamiq for generously supporting our listeners in this way. If you'd like to receive a promo code for Balsamiq, visit https://balsamiq.com/go/software-social/.Michele Ha...
2021-02-0236 minSoftware SocialPrioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback PandaMichele Hansen 0:00 This episode of Software Social is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by GetTheAudience. Every entrepreneur has the same problem. Find out who their audience of their product or service is, what they talk about a need, and when to engage with them in a fruitful conversation. Get the Audience helps entrepreneurs to understand and develop their audience much easier than before. It's a web based tool with a monthly or yearly subscription, cr...
2021-01-2648 minSoftware SocialWhat to Work On NextColleen Schnettler 0:00 This episode of Software Social is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. Balsamiq is designed for founders who have great ideas for their apps, but can't afford to hire a full-time UX designer. Balsamiq is as easy as using Keynote. Drag and drop elements on the page and you'll have the screens for your app designed in no time. You can then review your designs with a developer or prospective clients, before writing any code.Because they're...
2021-01-1931 minSoftware SocialWading Through Feature RequestsMichele Hansen 0:00 So Colleen, you launched your new SaaS -- actually your first SaaS -- about a month ago, Simple File Upload. And you launched it first on the Heroku marketplace. But you also launched it off of the Heroku marketplace so that people who are not on Heroku can use it as well. And I was thinking about this. And I'm really curious if anyone has signed up off of Heroku, and how that's gone?Colleen Schnettler 0:30 Yes. So I got the most wonderful surprise yesterday, when I actually checked my subscriptions and saw that...
2021-01-1235 minSoftware SocialGetting People to Reply to Those Critical Early Feedback EmailsColleen Schnettler 0:00 Hey listeners, Colleen here. This week I lead off discussing the positive uptick in my signup numbers, tempered by the fact that none of those new signups responded to my welcome email, Michele and I discussed what I'm doing wrong. And we also talked about how I should be prioritizing my time, every bootstrapper's most challenging problem, at least in the beginning. Michele talks about a detailed customer feedback email that brought her great joy. And we discussed the new book she is reading called Jobs To Be Done in the context of small business. Hope yo...
2021-01-0543 minSoftware SocialCompeting with Huge Companies as a BootstrapperMichele Hansen 0:02 So you remember a couple weeks ago how we were talking about competitors nipping at our heels?Colleen Schnettler 0:07 Yes.Michele Hansen 0:09 So, recently, we had a new competitor, enter the space. Colleen SchnettlerOoh, interesting. Michele HansenAmazon.Colleen Schnettler 0:18 Oh, no. That's fair. Michele Hansen 0:22 I mean, it's inevitable. Um, and we already compete with the likes of Google and Microsoft, and you know, all of these huge companies. So it's not, it's definitely not unexpected. Like, it's de...
2020-12-2927 minSoftware SocialGetting Really ExcitedColleen Schnettler 0:00 Welcome to Software Social. I'm Colleen. This week, Michele and I discuss my progress getting my first product, a file uploading widget to 100 users. Why 100 because I'm going to sell it in the Heroku add on store, and I need 100 users before I can start charging. We also do a deep dive into what makes a good customer interview. And Michelle gets really excited about something called Prospect Theory. Enjoy the show. So I'm excited to share my numbers with you this week. For the past couple weeks for those that are new. I have been sh...
2020-12-2228 minSoftware SocialWhen Competitors Are Nipping At Your HeelsMichele Hansen 0:00 So we had kind of a wake up call this week.Colleen Schnettler 0:04 Oh, what happened?Michele Hansen 0:07 So we're looking at some of our competitors websites, and we realize either their employees don't have kids, or they don't care that their employees have kids or what, but they have gotten a lot more done this year than we have.Colleen Schnettler 0:24 Oh, okay. Michele Hansen 0:26 I mean, we feel good about what we've gotten done considering everything. But it was definitely kind of a moment of...
2020-12-1530 minSoftware SocialWorkshopping User Onboarding ProblemsVOTE FOR US! SaaSPodcastAwards.comColleen's Heroku landing page: https://elements.heroku.com/addons/simple-file-uploadMichele Hansen 0:00 So I got a pretty exciting email yesterday. We were nominated for the MicroConf SaaS Podcast Awards!Colleen Schnettler 0:09 That's amazing. Michele Hansen 0:10 In three categories.Colleen Schnettler 0:13 Wow, that's so funny, Michele, because when we started this podcast, I was pretty sure no one was gonna listen to it except for me. So I can't believe like people listen to it. I feel like a little uncomfortable that peo...
2020-12-0835 minSoftware SocialSnowballing One Project Into AnotherColleen Schnettler 0:00 So Michelle, I saw that you recently published a blog post a little bit about the founding of your company. And I haven't read it, because I want to hear the story fresh from you. And I, this is something I've actually wanted to talk to you about, frequently, and you've always kind of just been like, Oh, yeah, you know, we just started it. And then it just, you know, happened. So I'm super excited to dive into this with you, especially where I'm coming from, like, where it seems so far away to have a...
2020-12-0134 minSoftware SocialChoosing a Pricing ModelColleen Schnettler 0:00 So one of the things I kind of wanted to talk about was a few weeks ago on the podcast, I sat here and I told you that what I really want is a job where I only have to work nine to five. And I bring that up. Michele HansenYeah?Colleen SchnettlerI seems great. But my husband totally called me out on this, he pointed out that I have had jobs where I've only had to work nine to five, and I have quit them all. ...
2020-11-2430 minSoftware SocialRaising and Setting PricesColleen SchnettlerHey Software Social listeners! Colleen here. For their first time ever, MicroConf is putting on a SaaS podcast awards. Michele and I would be so honored if you would nominate us at saaspodcastawards.com! And here's today's show.Michele Hansen 0:02 So I think I already know what the title of this week's episode is going to be.Colleen Schnettler 0:08 Oh, that's funny, because I don't know, please tell me.Michele Hansen 0:12 See, normally we don't decide on the title until I've loaded everything into Transistor and cleaned up the...
2020-11-1739 minSoftware SocialWho's the villain?Michele Hansen 0:01 Can I ask you an honest question?Colleen Schnettler 0:03 Of course, I love honest questions.Michele Hansen 0:05 Did you actually get any work done this week?Colleen Schnettler 0:09 Oh, my goodness. So it has been very challenging. For me to focus this week, I've really struggled with it. How about you?Michele Hansen 0:19 Between, you know, all of the checking Twitter and phone banking and everything else that has consumed this week. I have gotten some things done, though. Weirdly enough, things that require deep think...
2020-11-1031 minSoftware SocialFounder/Business/Lifecycle Fit (aka "The Feelings Episode")Michele Hansen 0:00 So last week, Colleen, you said something to me that really seemed to resonate and jump out at a lot of our listeners. And that was that you aspire to have a business that is in the position that our business is in, but that you don't want our lifestyle.Colleen Schnettler 0:23 Yeah, so I felt a little bit like a jerk when I was editing the podcast. And I heard myself say that, and I almost cut it out. But it's true. And I'd love to discuss some of that with you. Beca...
2020-11-0334 minSoftware SocialVendor Lock-In, Heroes, and TimezonesColleen Schnettler 0:00 So for those who are just joining us, I am in the process of building my first software business. It is a small software widget that I am trying to sell. And so right now it's invitation only in the Heroku marketplace. So I was sharing this idea I have, and it's a product, with a friend of mine. And he brought up an interesting point. And I don't think of what I'm building as a commodity, right? We all want to feel special. But at the end of the day, I am repackaging cl...
2020-10-2732 minSoftware SocialHealth Insurance for BootstrappersGUIDE: Michele wrote an in-depth companion guide for this episode. Read a more thorough rundown of the different health insurance options.Michele Hansen 0:00 Remember how a couple weeks ago, you were saying, you're really excited to get feedback and questions from our listeners.Colleen Schnettler 0:08 Yes, I do.Michele Hansen 0:10 So we got a really good question from someone recently that they asked me to address. And it is maybe one of the biggest obstacles that entrepreneurs in the US face. Can you guess what it is? Colleen Schnet...
2020-10-2038 minSoftware SocialBootstrapping a Company to 130 EmployeesMichele Hansen 0:00 Hey, welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:04 And I'm Colleen Schnettler. Michelle PenczakAnd I'm Michelle Penczak, the CEO of Squared Away.Michele Hansen 0:09 We are so excited to have Michele with us our guest, another Michelle. She. So she said she's the founder of Squared Away, which is a company that employs mostly military spouses to be virtual assistants. And they have over 130 remote virtual assistants working for them. So Colleen and I are super pumped to have us joining our virtual table...
2020-10-1339 minSoftware SocialDocumentation as SEO, SEO as DocumentationMichele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:03 And I'm Colleen Schnettler.Michele Hansen 0:06 Hey, Colleen!Colleen Schnettler 0:07 Hey, Michele, how are you doing?Michele Hansen 0:10 I'm good. I'm good. I had a pretty productive day today. Little ADD in the morning, but it was good.Colleen Schnettler 0:16 What does that mean? Michele Hansen 0:19 Well, so I was diagnosed with ADD as a kid when I was 10. And so it's always been something that I have to work with...
2020-10-0633 minSoftware SocialSomething Boring, Something True, Something Alluring, Something NewMichele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler 0:03 And I'm Colleen Schnettler. Michele HansenHey, Colleen. Colleen SchnettlerHey, Michele!Michele HansenHow's it going? Colleen SchnettlerI'm doing well. I'm excited to hear what you have to share with us this week since we didn't get to share last week since we did my little video intro. So what has been going on with you and your business?Michele Hansen 0:22 Honestly, not a whole lot.
2020-09-2930 minSoftware SocialThe Reveal!See Colleen's product! Video at https://youtu.be/vdO7uFT63dwTRANSCRIPTMichele Hansen 0:00 We're doing something a little bit different. Colleen's product is ready to have a little walkthrough of it. So this will be the first time I'm seeing it. So we're doing something different. This week's episode is going to be a podcast as normal, but it is also going to be a video. So you can see what Colleen's product looks like. So hopefully this is just as enjoyable as whether you're listening to the podcast, or you're watching the vi...
2020-09-2431 minSoftware SocialNegotiations... with Customers and OneselfMichele Hansen Welcome back to software social. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler. So Michele, what's been on your mind this week?Michele Hansen So after our conversation with Alex last week, which, by the way was so fun, I feel like we got to talk to him about like, a 10th of the things I wanted to talk about. I have been thinking a lot about what I got out of my own MBA, because his book, The Tiny MBA, and we talked about this a little bit abo...
2020-09-2333 minSoftware SocialBONUS: Alex Hillman Joins Our TableMichele Hansen Welcome to the Software Social podcast. I'm Michele Hansen.Colleen SchnettlerAnd I'm Colleen Schnettler. Alex HillmanAnd I'm Alex Hillman.Michele Hansen And we have a special guest with us today, which is very exciting. Alex has recently released a book called The Tiny MBA. Colleen and I have both read it and we are super excited to talk to you today, Alex.Alex HillmanUm, thank you for having me. I've been enjoying listening to this show. And I feel like I go...
2020-09-2354 minSoftware SocialThe Drudgery of Launching and the Difficulty of HiringMichele Hansen Welcome back to Software Social. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler.Michele Hansen So what's going on, Colleen?Colleen Schnettler I have so many things I want to share today. Yeah. I, yes, yes, I am super excited. Because I have finally finished my image management widget. I need a better name. By the way. Image management widget is like the worst name. I need something snappy, like cool image uploader. Anyway, I'll work on that.Michele Hansen Naming is one of th...
2020-09-2333 minSoftware SocialDon't Rearrange the Desks On Your UsersMichele Hansen Welcome to the Software Social podcast. I'm Michele Hansen.Colleen Schnettler And I'm Colleen Schnettler .Michele Hansen So Colleen, tell me what's going on this week.Colleen Schnettler So I unfortunately have not had a whole lot of time to work on my side project this week, because life has been crazy. I've been swamped with client work and family stuff. So I didn't really do anything. Michele Hansen That happens! Right? Especially during COVID times.Colleen Schnettler Yes!Michel...
2020-09-2229 minSoftware SocialWhen should you give up or pivot?Michele Hansen Welcome to the Software Social podcast where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. Michele HansenHow's it going, Colleen?Colleen Schnettler I'm doing well. It's been a pretty exciting week for me on a tech front. So I haven't had as much time this week. I'm really trying to commit to talking to more people. I mentioned that. Michele HansenYeah!Colleen Schnettler And...
2020-09-2232 minSoftware SocialSelling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First PlaceMICHELE HANSEN Hey, and welcome back to software social. I'm MicheleCOLLEEN SCHNETTLERand I'm Colleen. MICHELE HANSENAnd we're inviting you to join our conversation about what's going on in our businesses.COLLEEN SCHNETTLERMichele, do you want to get started today?MICHELE HANSENYeah, so something I'm thinking a lot about is the golden goose of software: enterprise software.COLLEEN SCHNETTLEROh, man. Okay.MICHELE HANSENYeah. So I mean, you had mentioned a couple weeks ag...
2020-09-2232 min