Shows
Wine Stains011: Everything About Our Trip to Central Coast, CAWE’RE DISCUSSING:
The new decade Connor just entered (& the catalyst for our trip)
What someone said to Kaitlyn that she had to immediately fact-check
The topic Kaitlyn’s become more sensitive about & the phrase she keeps repeating to herself as a result
Why we went on this trip & how it came about
What we did during our time in LA / Venice Beach area
Where we stopped in Santa Barbara & thoughts about the downtown area in general
The type of boutique hotel we’re loving, where we stayed in San Luis Obispo, and our favorite aspect of their guest...
2022-09-2846 minWine Stains010: Fundamental Differences Between Branding & MarketingWE'RE DISCUSSING:
- Our first mini-milestone (cheers to hitting 10 episodes)
- Thoughts about "social" club tennis
- What Connor believes is the "right" way to pour beer
- The Budweiser Clydesdale horse commercials - is it branding or marketing?
- A loose definition and core elements of "branding"
- Connor's "fit-check" and a few of his favorite brands
- How brands shape our identity & vice versa
- The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about i...
2022-09-0335 minWine Stains009. Connor's 29029 Challenge Recap & What's NextEpisode - 009. Connor's 29029 Challenge & What's Next
We shared the 'before' if you will in episode 8 - and now it's time for the 'after'. Tune in to hear Kaitlyn interview Connor about his experience tackling the 29029 Everesting Challenge at Snowbasin in Utah.
INCLUDING:
- His expectations going into it
- The reality of his experience
- The biggest challenge(s) he faced
- His biggest breakthrough or breath of fresh air
- Other hurdles he had to overcome during & on the way home from the challenge
2022-08-2738 minWine Stains008. Fitness Challenges & Core ValuesWE’RE DISCUSSING:
- The trip / fitness challenge / organization Connor is supporting with a trip to Utah next weekend
- More about said fitness challenge and what he’s doing to prepare …and why
- How it’s inspired both of us in many ways to lean in to discomfort and try new things
- Kaitlyn’s favorite form of exercise and (how/why it still makes her nervous each time)
- How this new challenge has deepened the meaning and purpose of core values
- The 4 core values we’...
2022-08-1334 minWine Stains007: Working With a Travel Agent & Our Reading PreferencesWE'RE DISCUSSING:
- Our first time working with a travel agent, why we chose to do so & how it works
- What we thought about the experience and whether we'd do it again
- A quick download of our most recent big trip (Riviera Maya, Mexico)
- The great debate: Kindle vs. physical books (lottaaa comments on this)
- Thoughts about reading in general and the indecision that comes with choosing a book to read
- A list of what we’ve each been reading as well as...
2022-08-0548 minWine Stains006. Reintroducing Wine Stains & What We've Been Up ToWE'RE DISCUSSING:
What the heck we've been up to over the past year-ish (aka since Season 1 and since our summer 2021 road trip)
Introducing Season 2 of the Wine Stains Podcast
What we've learned from Season 1, why we brought it back, and what you can expect moving forward
How we're finding the balance between "unfiltered" and "structured"
Where we're recording from now, as well as other big updates in Connor's work life
Our thoughts on 'consistency' and starting any new creative endeavor or passion project
Connor's journey & experience with alcohol - and a major lifestyle change he's made
The new lo...
2022-08-0532 min
Wine Stains005: Client Experience, Expectations & SpontaneityWE'RE DISCUSSING:
The unfortunate but very on-brand event that happened during our initial attempt at recording episode 5 while in Asheville, NC
Debating how to count the days of a vacation (long story, ya just gotta listen)
Luxury experiences + expectations
Client experience + expectations
How scarcity mindset as an entrepreneur can lead to taking on work that’s unaligned and sub-par
Learning when and how to say no (and yes)
How to identify when you’re out of alignment
Things Kaitlyn takes into consideration when accepting clients outside of a ‘niche’
Connor’s great one-liner about client experience
Kaitlyn’s Airbnb booki...
2021-07-121h 04
Wine Stains004: Announcement: How We're Spending the Next 30 DaysSit down with husband and wife Connor & Kaitlyn Parker as they share a big announcement about their early summer plans and generally just banter about life, dating, and family heritage.
WE'RE DISCUSSING:
Our tasting, convo, and review of this week's wine; plus what we've learned about wine tasting from Kaitlyn's Dad
#Wineofwisdom: Why copywriting/branding is so important to creating word of mouth buzz for your business
Our spontaneous summer 2021 travel plans - what we're doing, why, and how
The weirdness of the English language - I.e. Arkan-SAS (SAW) versus Kan-SAS
Hillary Duff and our...
2021-06-2652 min
Wine Stains003: What We Wish We Knew About Running a BusinessSit down with husband and wife Connor & Kaitlyn Parker as they share an honest reflection on what they wish they knew earlier about running a business, as well as some of what's gone well.
WE'RE DISCUSSING:
Today's wine (we'll be sharing it at the beginning of the episode from now on!) and just a bit about tasting wines in general
Growth, accountability, rosy retrospection and staying in your lane with running a business
(3) things we each wish we knew earlier / have learned since working for ourselves
Bouncing back from mistakes/errors and learning where confidence really c...
2021-06-2657 min
Wine Stains002: Quality Over Quantity & Completing the Stress CycleSit down with husband and wife Connor & Kaitlyn Parker as they share a bit more on the personal front, from love languages, personal style, to weight fluctuations, and pretty much everything in between.
WE'RE DISCUSSING:
"The 5 Love Languages" and what each of ours is
How our personal style & shopping choices have evolved (quality over quantity, brands we love, and our day-to-day "uniform")
Stereotypes within the financial industry and the "power suit"
What to spend more on vs. where to save
Body image, diets, and weight fluctuations over the years (and the difference between a cost + pay-off)
...
2021-06-261h 02
Wine Stains001: WTF is Wine Stains & Social Media Marketing 101Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be.
WE'RE DISCUSSING:
How the "Wine Stains Pod" came to be
What does Kaitlyn do all day? (life as a copywriter)
Managing personal and business finances as dual entrepreneurs
When & how we both made the leap to full-time business owners
Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53)
Team-building and the importance of outsourcing/hiring the right people
Practicing "less but better" lifestyle philosophy
Focusing on...
2021-06-2659 min