Shows
Last Week In AWS PodcastCorey Quinn Crashes OutAWS Morning Brief for the week of December 8th, with Corey Quinn. Links:Introducing Amazon Route 53 Global Resolver for secure anycast DNS resolution (preview)Introducing AWS Lambda Managed Instances: Serverless simplicity with EC2 flexibilityAWS announces preview of AWS Interconnect - multicloudIntroducing AWS Transform custom: Crush tech debt with AI-powered code modernizationAmazon CloudWatch introduces unified data management and analytics for operations, security, and complianceAmazon EC2 P6e-GB300 UltraServers accelerated by NVIDIA GB300 NVL72 are now generally availableIntroducing AWS AI FactoriesIntroducing AWS DevOps Agent (preview), frontier agent for operational excellenceAmazon S3 Storage Lens adds performance metrics, support for...
2025-12-0808 min
The Deep Specialization™ PodcastHow This Agency Owner Scaled to Their Most Successful Year Yet In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the st...
2025-10-1222 minThe Deep Specialization™ PodcastHow This Agency Owner Scaled to Their Most Successful Year Yet In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the st...
2025-10-1222 min
The Deep Specialization™ PodcastHow This Agency Owner Scaled To $1M+ A Year What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything.In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and learned some hard but powerful lessons along the way. From the myths of “easy growth” to the reality of burnout and breakthroughs, this is a candid look at what agency life is actually like and how to thrive in it.What You’ll L...
2025-09-1218 minThe Deep Specialization™ PodcastHow This Agency Owner Scaled To $1M+ A Year What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything.In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and learned some hard but powerful lessons along the way. From the myths of “easy growth” to the reality of burnout and breakthroughs, this is a candid look at what agency life is actually like and how to thrive in it.What You’ll L...
2025-09-1218 min
The Deep Specialization™ PodcastFrom Rock Bottom to Record Revenue | Austin Houser Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d Join Corey Quinn and Austin Houser, Founder and CEO of Base Coat Marketing, to explore his inspiring journey from side hustle to specialized agency success. Austin opens up about how a life-threatening health crisis reshaped his mindset and pushed him to build with purpose.He shares...
2025-07-231h 12The Deep Specialization™ PodcastFrom Rock Bottom to Record Revenue | Austin Houser Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d Join Corey Quinn and Austin Houser, Founder and CEO of Base Coat Marketing, to explore his inspiring journey from side hustle to specialized agency success. Austin opens up about how a life-threatening health crisis reshaped his mindset and pushed him to build with purpose.He shares...
2025-07-231h 12
The Deep Specialization™ PodcastHow to Build a Profitable, Sellable Agency | Chris Martinez Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can grow (and sell). From pricing strategy to personal therapy, Chris shares bold insights every agency owner needs to hear.Episode Highlights:- From Trouble to Triumph — How Chris turned personal adversity into entrepreneurial drive.- Facts Not Feelings — Why this philosophy is key to s...
2025-07-091h 08The Deep Specialization™ PodcastHow to Build a Profitable, Sellable Agency | Chris Martinez Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can grow (and sell). From pricing strategy to personal therapy, Chris shares bold insights every agency owner needs to hear.Episode Highlights:- From Trouble to Triumph — How Chris turned personal adversity into entrepreneurial drive.- Facts Not Feelings — Why this philosophy is key to s...
2025-07-091h 08
The Deep Specialization™ PodcastAI Is Revolutionizing Healthcare Marketing | Stewart Gandolf Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamlined operations, Stewart shares how agencies can thrive by embracing innovation. Learn the critical role of specialization, the merging of tech and healthcare, and how trust and adaptability will define the next generation of agency success.Episode Highlights:AI Meets Healthcare Marketing — Why AI isn’t just a trend but a transformative force in the industry.Next-Gen Content Creation — How AI tools are speeding up and scaling creative output...
2025-07-0241 minThe Deep Specialization™ PodcastAI Is Revolutionizing Healthcare Marketing | Stewart Gandolf Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamlined operations, Stewart shares how agencies can thrive by embracing innovation. Learn the critical role of specialization, the merging of tech and healthcare, and how trust and adaptability will define the next generation of agency success.Episode Highlights:AI Meets Healthcare Marketing — Why AI isn’t just a trend but a transformative force in the industry.Next-Gen Content Creation — How AI tools are speeding up and scaling creative output...
2025-07-0241 min
The Deep Specialization™ PodcastInside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world. They discuss how niche specialization, strategic alignment, and a client-first mindset fueled Hennessey Digital’s growth, plus what comes next under Herringbone Digital’s leadership.From the inside story of the acquisition to the evolving role of private equity in agency scaling, this episode explores the principles, people, and playbooks behind one of the most strategic moves in digital marketing.Episode Highl...
2025-06-2543 minThe Deep Specialization™ PodcastInside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world. They discuss how niche specialization, strategic alignment, and a client-first mindset fueled Hennessey Digital’s growth, plus what comes next under Herringbone Digital’s leadership.From the inside story of the acquisition to the evolving role of private equity in agency scaling, this episode explores the principles, people, and playbooks behind one of the most strategic moves in digital marketing.Episode Highl...
2025-06-2543 min
The Deep Specialization™ PodcastHow Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest control companies doing $1M+ in revenue. Discover the turning points that led him to niche down, the lessons learned from failed partnerships, and how relentless client focus created a defensible “moat” in a crowded market.If you’re an agency owner ready to escape mediocrity, charge premium fees, and build unstoppabl...
2025-06-1855 minThe Deep Specialization™ PodcastHow Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest control companies doing $1M+ in revenue. Discover the turning points that led him to niche down, the lessons learned from failed partnerships, and how relentless client focus created a defensible “moat” in a crowded market.If you’re an agency owner ready to escape mediocrity, charge premium fees, and build unstoppabl...
2025-06-1855 min
The Deep Specialization™ PodcastThe ROI of Relationships | Brian K. McRae Want to know how ready your agency is to grow sustainably?Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positioning, Marketing, and Sales Systems.🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d Join Corey Quinn and Brian K. McRae—speaker, business coach, and Chief Encouragement Officer at Giftology—as they explore why relationships are the ultimate growth strategy in today’s noisy, fast-paced market. Brian shares his framework for building a referral-base...
2025-06-1140 minThe Deep Specialization™ PodcastThe ROI of Relationships | Brian K. McRae Want to know how ready your agency is to grow sustainably?Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positioning, Marketing, and Sales Systems.🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d Join Corey Quinn and Brian K. McRae—speaker, business coach, and Chief Encouragement Officer at Giftology—as they explore why relationships are the ultimate growth strategy in today’s noisy, fast-paced market. Brian shares his framework for building a referral-base...
2025-06-1140 min
The Deep Specialization™ PodcastThe Roofing Niche That Built a Marketing Empire | Arielle Cohen Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing niche in the roofing industry. Drawing on her diverse background in music and marketing, Arielle shares lessons on building a high-impact brand, empowering a team, and turning education into a powerful sales tool. If you're an agency founder stuck in the day-to-day, this episode offers a roadmap for scaling smart!Episode Highlights:- The Roofing Niche Advantage — How focusing on one vertical unlocked explosive growth.- Education as a Sales Strategy — Why teaching...
2025-06-0444 minThe Deep Specialization™ PodcastThe Roofing Niche That Built a Marketing Empire | Arielle Cohen Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing niche in the roofing industry. Drawing on her diverse background in music and marketing, Arielle shares lessons on building a high-impact brand, empowering a team, and turning education into a powerful sales tool. If you're an agency founder stuck in the day-to-day, this episode offers a roadmap for scaling smart!Episode Highlights:- The Roofing Niche Advantage — How focusing on one vertical unlocked explosive growth.- Education as a Sales Strategy — Why teaching...
2025-06-0444 min
The Deep Specialization™ PodcastInside the Agency That Dominates the MSP Market | Nate Freedman Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist agency into a leader in MSPs (Managed Service Providers). Nate shares how embracing specialization reshaped his business strategy, helped him connect more deeply with clients, and opened the door to sustainable growth. From leveraging mentorship to making bold moves like acquiring another agency, Nate offers a candid look at the most valuable lessons he’s learned while building a more focused, scalable, and resilient business.Whether you're stuck in generalist mode or looking for your next g...
2025-05-2850 minThe Deep Specialization™ PodcastInside the Agency That Dominates the MSP Market | Nate Freedman Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist agency into a leader in MSPs (Managed Service Providers). Nate shares how embracing specialization reshaped his business strategy, helped him connect more deeply with clients, and opened the door to sustainable growth. From leveraging mentorship to making bold moves like acquiring another agency, Nate offers a candid look at the most valuable lessons he’s learned while building a more focused, scalable, and resilient business.Whether you're stuck in generalist mode or looking for your next g...
2025-05-2850 min
The Deep Specialization™ PodcastBuilding a Sales Machine in a Specialized Agency | Travis Weathers Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the catalyst for his agency’s explosive growth. From hiring the right sales team to designing a killer commission structure, Travis shares hard-earned lessons on what really drives agency growth, even during economic downturns.If you're an agency founder aiming to scale revenue, retain more clients, and simplify your sales process, this episode is packed with actionable strategies you can put to work today.Episode Highlights:Specialization That Scales — How focusing on one n...
2025-05-2154 minThe Deep Specialization™ PodcastBuilding a Sales Machine in a Specialized Agency | Travis Weathers Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the catalyst for his agency’s explosive growth. From hiring the right sales team to designing a killer commission structure, Travis shares hard-earned lessons on what really drives agency growth, even during economic downturns.If you're an agency founder aiming to scale revenue, retain more clients, and simplify your sales process, this episode is packed with actionable strategies you can put to work today.Episode Highlights:Specialization That Scales — How focusing on one n...
2025-05-2154 min
The Deep Specialization™ PodcastThe Genius Model: Turning Wisdom Into Influence | Simon Bowen Join Corey Quinn and Simon Bowen—Founder and CEO of The Models Method—to learn how to use visual models to drive agency growth. Simon shares how The Genius Model helps agency founders simplify complex ideas, improve sales, and avoid internal dilution that can lead to commoditization.Simon believes that business is not just about selling products or services—it's about solving real problems with a noble purpose. If you’re an agency founder looking to refine your strategy and grow your business, this episode offers high-value insights you can apply right now.Episode Highlights:...
2025-05-1448 minThe Deep Specialization™ PodcastThe Genius Model: Turning Wisdom Into Influence | Simon Bowen Join Corey Quinn and Simon Bowen—Founder and CEO of The Models Method—to learn how to use visual models to drive agency growth. Simon shares how The Genius Model helps agency founders simplify complex ideas, improve sales, and avoid internal dilution that can lead to commoditization.Simon believes that business is not just about selling products or services—it's about solving real problems with a noble purpose. If you’re an agency founder looking to refine your strategy and grow your business, this episode offers high-value insights you can apply right now.Episode Highlights:...
2025-05-1448 min
The Deep Specialization™ PodcastReputation, Retention, and ROI: The SmartSites Growth Formula | Alex Melen Join Corey Quinn and Alex Melen—Co-Founder of SmartSites—one of America’s fastest-growing digital marketing agencies. Alex shares how SmartSites has maintained 35% year-over-year growth since 2011 by investing in employee satisfaction, reputation management, and long-term marketing strategy.They discuss what it really takes to scale a service business—how to grow without losing culture, when to specialize (or not), and why reputation is your most valuable asset. Alex also shares how AI is reshaping agency work and the strategies SmartSites uses to stay ahead in an increasingly competitive market.Episode Highlights:- The 35% Growth P...
2025-05-071h 09The Deep Specialization™ PodcastReputation, Retention, and ROI: The SmartSites Growth Formula | Alex Melen Join Corey Quinn and Alex Melen—Co-Founder of SmartSites—one of America’s fastest-growing digital marketing agencies. Alex shares how SmartSites has maintained 35% year-over-year growth since 2011 by investing in employee satisfaction, reputation management, and long-term marketing strategy.They discuss what it really takes to scale a service business—how to grow without losing culture, when to specialize (or not), and why reputation is your most valuable asset. Alex also shares how AI is reshaping agency work and the strategies SmartSites uses to stay ahead in an increasingly competitive market.Episode Highlights:- The 35% Growth P...
2025-05-071h 09
The Deep Specialization™ PodcastAgency Operations Simplified: Systems, Scaling, and Time Freedom | Alyson Caffrey Join Corey Quinn and Alyson Caffrey—Operations Strategist & Founder of Operations Agency—to uncover the systems and strategies that fuel sustainable agency growth. Known for helping founders escape the chaos of day-to-day operations, Alyson has spent the past 8 years streamlining backend ops for agencies, small and large.Together, they dive into the operational foundations every agency needs: from lead generation and fulfillment systems to time tracking, delegation, and performance measurement. Alyson shares why operations don’t have to stifle creativity—and how a few key shifts can help agency leaders reclaim their time, scale smarter, and make a bigger...
2025-04-3048 minThe Deep Specialization™ PodcastAgency Operations Simplified: Systems, Scaling, and Time Freedom | Alyson Caffrey Join Corey Quinn and Alyson Caffrey—Operations Strategist & Founder of Operations Agency—to uncover the systems and strategies that fuel sustainable agency growth. Known for helping founders escape the chaos of day-to-day operations, Alyson has spent the past 8 years streamlining backend ops for agencies, small and large.Together, they dive into the operational foundations every agency needs: from lead generation and fulfillment systems to time tracking, delegation, and performance measurement. Alyson shares why operations don’t have to stifle creativity—and how a few key shifts can help agency leaders reclaim their time, scale smarter, and make a bigger...
2025-04-3048 min
The Deep Specialization™ PodcastHow to Sell or Buy a Digital Agency the Right Way | Azim Nagree Join Corey Quinn and Azim Nagree—Head of M&A at Herringbone Digital—as they unpack the M&A process for digital agencies looking to scale, exit, or acquire. Azim shares what acquirers really look for, why specialization boosts valuation, and how to prepare your agency for a successful acquisition or exit.With deep expertise in scaling revenue engines and improving retention, Azim offers actionable insights on due diligence, financing options, and communicating with clients and employees during transitions. Whether you're looking to buy, sell, or simply grow smarter, this conversation is packed with practical advice for agen...
2025-04-2338 minThe Deep Specialization™ PodcastHow to Sell or Buy a Digital Agency the Right Way | Azim Nagree Join Corey Quinn and Azim Nagree—Head of M&A at Herringbone Digital—as they unpack the M&A process for digital agencies looking to scale, exit, or acquire. Azim shares what acquirers really look for, why specialization boosts valuation, and how to prepare your agency for a successful acquisition or exit.With deep expertise in scaling revenue engines and improving retention, Azim offers actionable insights on due diligence, financing options, and communicating with clients and employees during transitions. Whether you're looking to buy, sell, or simply grow smarter, this conversation is packed with practical advice for agen...
2025-04-2338 min
The Deep Specialization™ PodcastInnovation Essentials for Digital Agencies in 2025 | Jon Morris What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innovation in scaling digital agencies. Drawing from his success building and advising high-growth firms, Jon shares how agencies can stay competitive by prioritizing innovation, defining their ideal client, and allocating resources wisely—even on a tight budget.From AI and client experience to specialization and gross margin, this episode breaks down the key metrics and mindset behind smarter, faster growth. Whether you're run...
2025-04-1645 minThe Deep Specialization™ PodcastInnovation Essentials for Digital Agencies in 2025 | Jon Morris What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innovation in scaling digital agencies. Drawing from his success building and advising high-growth firms, Jon shares how agencies can stay competitive by prioritizing innovation, defining their ideal client, and allocating resources wisely—even on a tight budget.From AI and client experience to specialization and gross margin, this episode breaks down the key metrics and mindset behind smarter, faster growth. Whether you're run...
2025-04-1645 min
The Deep Specialization™ PodcastBeyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares insights on building strategic relationships that drive business growth and how to create systems that turn connections into powerful referral sources.Episode Highlights:The Power of ROR (Return on Relationship): Learn how investing in relationships can take your business places traditional marketing can't reach Relationship Partnership Training System: The step-by-step approach to transform connections into champions and referral partners Clarity Co...
2025-03-1943 minThe Deep Specialization™ PodcastBeyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares insights on building strategic relationships that drive business growth and how to create systems that turn connections into powerful referral sources.Episode Highlights:The Power of ROR (Return on Relationship): Learn how investing in relationships can take your business places traditional marketing can't reach Relationship Partnership Training System: The step-by-step approach to transform connections into champions and referral partners Clarity Co...
2025-03-1943 min
The Deep Specialization™ PodcastCalm the Chaos: Mastering Agency Leadership | Karl Sakas Are you constantly putting out fires in your agency instead of strategically growing it?In this episode of the Deep Specialization podcast, Corey Quinn welcomes Karl Sakas, known as "the agency therapist" who helps agency owners work less, earn more, and reward their best team members. Karl discusses his new book, "Calm the Chaos: 10 Ways to Run a Better Agency," which offers practical strategies for agency leaders looking to create better work environments, improve team morale, and achieve sustainable growth.Episode Highlights:Transitioning from Doer to Leader: Karl shares insights on how agency owners...
2025-03-1245 minThe Deep Specialization™ PodcastCalm the Chaos: Mastering Agency Leadership | Karl Sakas Are you constantly putting out fires in your agency instead of strategically growing it?In this episode of the Deep Specialization podcast, Corey Quinn welcomes Karl Sakas, known as "the agency therapist" who helps agency owners work less, earn more, and reward their best team members. Karl discusses his new book, "Calm the Chaos: 10 Ways to Run a Better Agency," which offers practical strategies for agency leaders looking to create better work environments, improve team morale, and achieve sustainable growth.Episode Highlights:Transitioning from Doer to Leader: Karl shares insights on how agency owners...
2025-03-1245 min
The Deep Specialization™ Podcast3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies for building and scaling a high-performing marketing agency.Jake shares how a strong sales strategy, smarter hiring practices, and a greater focus on clients helped Disruptive Advertising become a leading agency in the marketing world.Stop wasting your budget on strategies that aren’t working. If you want to scale smarter and achieve sustainable growth, get ready to take notes!Episode Hi...
2025-02-2651 minThe Deep Specialization™ Podcast3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies for building and scaling a high-performing marketing agency.Jake shares how a strong sales strategy, smarter hiring practices, and a greater focus on clients helped Disruptive Advertising become a leading agency in the marketing world.Stop wasting your budget on strategies that aren’t working. If you want to scale smarter and achieve sustainable growth, get ready to take notes!Episode Hi...
2025-02-2651 min
The Deep Specialization™ PodcastBuilding a Burnout-Proof Agency That Can Scale w/ Steve Guberman Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable, thriving agency without burning out. Steve shares wisdom from his journey through the agency world and the hard-earned lessons that shaped his approach to leadership, specialization, and long-term success.From niching down to leveraging AI and mastering delegation, Steve breaks down the strategies agency owners need to move from reactive to proactive - and achieve an ROI that reflects...
2025-02-1249 minThe Deep Specialization™ PodcastBuilding a Burnout-Proof Agency That Can Scale w/ Steve Guberman Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable, thriving agency without burning out. Steve shares wisdom from his journey through the agency world and the hard-earned lessons that shaped his approach to leadership, specialization, and long-term success.From niching down to leveraging AI and mastering delegation, Steve breaks down the strategies agency owners need to move from reactive to proactive - and achieve an ROI that reflects...
2025-02-1249 min
The Deep Specialization™ PodcastHow Niching Down Scaled This Agency to 700+ Clients In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.Episode Highlights:- How dropping out of high school led Stephen to...
2025-01-3150 minThe Deep Specialization™ PodcastHow Niching Down Scaled This Agency to 700+ Clients In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.Episode Highlights:- How dropping out of high school led Stephen to...
2025-01-3150 min
The Deep Specialization™ PodcastBuilding a $20M Agency Through SEO Specialization w/ Jason Hennessey Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy.Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal ve...
2024-12-2346 minThe Deep Specialization™ PodcastBuilding a $20M Agency Through SEO Specialization w/ Jason Hennessey Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy.Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal ve...
2024-12-2346 min
The Deep Specialization™ PodcastGoing National, Staying Boutique w/ Susan Quinn "We specialize in B2B and we specialize in the experiences of three things: A better brand that will create a better employee experience and ultimately, a stronger client experience." – Susan Quinn, President and CEO of Circle S StudioIt’s not every day you get to sit down with an agency leader with a career spanning four decades, and running! This week’s podcast guest, Susan Quinn, is not only deeply experienced, but also one of those leaders who spits quotable business wisdom on every turn.So, let’s get into it. Susan is t...
2024-06-0538 minThe Deep Specialization™ PodcastGoing National, Staying Boutique w/ Susan Quinn "We specialize in B2B and we specialize in the experiences of three things: A better brand that will create a better employee experience and ultimately, a stronger client experience." – Susan Quinn, President and CEO of Circle S StudioIt’s not every day you get to sit down with an agency leader with a career spanning four decades, and running! This week’s podcast guest, Susan Quinn, is not only deeply experienced, but also one of those leaders who spits quotable business wisdom on every turn.So, let’s get into it. Susan is t...
2024-06-0538 min
The Deep Specialization™ PodcastGrowth Through Strategic Acquisitions w/ Sam Shepler "Acquiring a service you want to offer helps your company leapfrog years of trial and error. " – Sam Shepler, Founder of Testimonial HeroWe welcome back Sam Shepler, Founder of Testimonial Hero, a global video testimonial company that helps B2B SaaS companies close more deals through customer stories. After a quick recap on what Testimonial Hero does (listen to episode 55 for part one), Corey and Sam get into the topic of acquisitions. Testimonial Hero recently acquired a company named Case Study Buddy that, just as the name suggests, provides written customer content like case studies.
2024-04-1746 minThe Deep Specialization™ PodcastGrowth Through Strategic Acquisitions w/ Sam Shepler "Acquiring a service you want to offer helps your company leapfrog years of trial and error. " – Sam Shepler, Founder of Testimonial HeroWe welcome back Sam Shepler, Founder of Testimonial Hero, a global video testimonial company that helps B2B SaaS companies close more deals through customer stories. After a quick recap on what Testimonial Hero does (listen to episode 55 for part one), Corey and Sam get into the topic of acquisitions. Testimonial Hero recently acquired a company named Case Study Buddy that, just as the name suggests, provides written customer content like case studies.
2024-04-1746 min
The Deep Specialization™ PodcastGifting For Growth w/John Ruhlin “We started to realize that we're going to become the expert at how to use high level, unique, creative, physical goods to deepen relationships, open doors, and 10X referrals.” – John Ruhlin, Co-Founder of GiftologyYou can’t talk about corporate gifting without John Ruhlin, the Co-Founder of Giftology (and author of the eponymous book), who not only reverse-engineered the idea for his company after seeing gifting strategies take place organically, but actually opted out of med school because of the success he found early on. He joins the show to explain, in great detail, how to levera...
2024-03-0656 minThe Deep Specialization™ PodcastGifting For Growth w/John Ruhlin “We started to realize that we're going to become the expert at how to use high level, unique, creative, physical goods to deepen relationships, open doors, and 10X referrals.” – John Ruhlin, Co-Founder of GiftologyYou can’t talk about corporate gifting without John Ruhlin, the Co-Founder of Giftology (and author of the eponymous book), who not only reverse-engineered the idea for his company after seeing gifting strategies take place organically, but actually opted out of med school because of the success he found early on. He joins the show to explain, in great detail, how to levera...
2024-03-0656 min
The Deep Specialization™ PodcastVertical Agencies Aren’t Built Overnight w/ Sasha Berson "Everything gets easier once you're a specialist in a vertical, and profitability follows.” – Sasha BersonWhen it comes to niching down, nothing gives you a lesson like learning from failures and mistakes. And oftentimes, the most successful and inspirational agency leaders are the ones who don’t shy away from sharing what they did not get right the first time around. Sasha Berson is one of those leaders, and he joins the show for a deeply insightful conversation on what he has learned along his journey. After founding and selling his first venture, a successful brick an...
2024-02-2849 minThe Deep Specialization™ PodcastVertical Agencies Aren’t Built Overnight w/ Sasha Berson "Everything gets easier once you're a specialist in a vertical, and profitability follows.” – Sasha BersonWhen it comes to niching down, nothing gives you a lesson like learning from failures and mistakes. And oftentimes, the most successful and inspirational agency leaders are the ones who don’t shy away from sharing what they did not get right the first time around. Sasha Berson is one of those leaders, and he joins the show for a deeply insightful conversation on what he has learned along his journey. After founding and selling his first venture, a successful brick an...
2024-02-2849 min
The Deep Specialization™ PodcastProductizing Social Proof w/ Sam Shepler "It was a lot of brute force, cold outreach, going direct to people.” – Sam SheplerWhat every agency founder knows about starting up shop, is that the reality of growth in the early days comes from simply pounding the pavement, putting in the hours, and hustling your way to success. Today’s guest, Sam Shepler, did just that when he founded Testimonial Hero, a global video testimonial company that helps B2B SaaS companies close more deals through video testimonials. Founded in 2017, Sam bootstrapped his now 7-figure business from the start, maintaining control all the way.
2024-02-2151 minThe Deep Specialization™ PodcastProductizing Social Proof w/ Sam Shepler "It was a lot of brute force, cold outreach, going direct to people.” – Sam SheplerWhat every agency founder knows about starting up shop, is that the reality of growth in the early days comes from simply pounding the pavement, putting in the hours, and hustling your way to success. Today’s guest, Sam Shepler, did just that when he founded Testimonial Hero, a global video testimonial company that helps B2B SaaS companies close more deals through video testimonials. Founded in 2017, Sam bootstrapped his now 7-figure business from the start, maintaining control all the way.
2024-02-2151 min
The Deep Specialization™ PodcastDefying the Odds in Travel and Tourism w/ Nicole Mahoney How do you keep serving your vertical when it goes into freefall?Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.Nicole and Corey sit down to discuss her journey of transf...
2024-02-0748 minThe Deep Specialization™ PodcastDefying the Odds in Travel and Tourism w/ Nicole Mahoney How do you keep serving your vertical when it goes into freefall?Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.Nicole and Corey sit down to discuss her journey of transf...
2024-02-0748 min
The Deep Specialization™ PodcastEOS and Vertical Specialization w/ Justin Mink “It was like the universe was telling me what I needed to do was EOS.” – Justin Mink, a Certified EOS ImplementerToday’s guest is Justin Mink, a certified Entrepreneurial Operating System Implementer. In a nutshell, The EOS system is a leadership framework businesses lean on to codify their vision, drive team alignment, and meet goals by using a toolbox of processes. Justin joins the show to share his fascinating journey into solopreneurship, overcoming health challenges, and how EOS impacts his life in and outside of work. In this episode, you’ll also get a peek inside...
2024-01-3138 minThe Deep Specialization™ PodcastEOS and Vertical Specialization w/ Justin Mink “It was like the universe was telling me what I needed to do was EOS.” – Justin Mink, a Certified EOS ImplementerToday’s guest is Justin Mink, a certified Entrepreneurial Operating System Implementer. In a nutshell, The EOS system is a leadership framework businesses lean on to codify their vision, drive team alignment, and meet goals by using a toolbox of processes. Justin joins the show to share his fascinating journey into solopreneurship, overcoming health challenges, and how EOS impacts his life in and outside of work. In this episode, you’ll also get a peek inside...
2024-01-3138 min
The Deep Specialization™ PodcastThe Generalist Agency Is Over w/ Allan Dib "The days of the generalist marketing agency are over." It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib.Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing.Long be...
2024-01-1051 minThe Deep Specialization™ PodcastThe Generalist Agency Is Over w/ Allan Dib "The days of the generalist marketing agency are over." It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib.Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing.Long be...
2024-01-1051 min
The Deep Specialization™ PodcastBeyond the Buzz: AI In Marketing w/ Mark de Grasse “Marketing is about to get a lot more fun.”If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too!This episode blasts you into the marketing future with The President of DigitalMarketer, author, and entrepreneur Mark de Grasse.Get ready to crack the code on the three forces shaping tomorrow's marketing landscape: the AI revolution, brand building, and how disruptive technologies will completely shift our experiences as consumers and as marketers. What w...
2024-01-0337 minThe Deep Specialization™ PodcastBeyond the Buzz: AI In Marketing w/ Mark de Grasse “Marketing is about to get a lot more fun.”If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too!This episode blasts you into the marketing future with The President of DigitalMarketer, author, and entrepreneur Mark de Grasse.Get ready to crack the code on the three forces shaping tomorrow's marketing landscape: the AI revolution, brand building, and how disruptive technologies will completely shift our experiences as consumers and as marketers. What w...
2024-01-0337 min
The Deep Specialization™ PodcastThe Science of Scaling a Niche Agency w/ Erik Clausen “We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Erik Clausen, Managing Partner at CG LifeWondering how to achieve sustained success in a competitive market? Look no further than Erik Clausen, Managing Partner of CG Life, a longstanding life sciences and healthcare communications agency.Erik joins the show to reveal the secrets behind his agency's incredible journey, with a special emphasis on the power of a vertical focus. In this episode, he shares his insights on topics like maintaining a vert...
2023-12-2740 minThe Deep Specialization™ PodcastThe Science of Scaling a Niche Agency w/ Erik Clausen “We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Erik Clausen, Managing Partner at CG LifeWondering how to achieve sustained success in a competitive market? Look no further than Erik Clausen, Managing Partner of CG Life, a longstanding life sciences and healthcare communications agency.Erik joins the show to reveal the secrets behind his agency's incredible journey, with a special emphasis on the power of a vertical focus. In this episode, he shares his insights on topics like maintaining a vert...
2023-12-2740 min
The Deep Specialization™ PodcastAuthority Is ROI with Stephen Woessner How do you sell agency services with authority?Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a bestselling author, to discuss content marketing, agency sales, and so much more.Back to the question; Stephen explains on the show that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.In this episode, Corey and Stephe...
2023-12-1340 minThe Deep Specialization™ PodcastAuthority Is ROI with Stephen Woessner How do you sell agency services with authority?Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a bestselling author, to discuss content marketing, agency sales, and so much more.Back to the question; Stephen explains on the show that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.In this episode, Corey and Stephe...
2023-12-1340 min
The Deep Specialization™ Podcast'From Gavel to Google’: Seth Price's Journey from Lawyer to Digital Agency Owner "It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship." If you ask Seth Price, The Founder of BluShark Digital, being a successful verticalized agency is all about relationships by showing up in your industry consistently. That’s the strategy he leaned on when he took an internal marketing team and turned it into a powerhouse that today represents hundreds of law firms. In this episode, Seth shares a wealth of examples of how he built his agency’s name in the legal industry, both through...
2023-12-0655 minThe Deep Specialization™ Podcast'From Gavel to Google’: Seth Price's Journey from Lawyer to Digital Agency Owner "It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship." If you ask Seth Price, The Founder of BluShark Digital, being a successful verticalized agency is all about relationships by showing up in your industry consistently. That’s the strategy he leaned on when he took an internal marketing team and turned it into a powerhouse that today represents hundreds of law firms. In this episode, Seth shares a wealth of examples of how he built his agency’s name in the legal industry, both through...
2023-12-0655 min
The Deep Specialization™ Podcast30 Years of Verticalized Wisdom w/ Brad Gillum “If you think about it, there really is an association for everything.”This was the founding insight for today’s guest, Brad Gillum, who found a niche providing marketing services to membership-based companies and professional associations.Brad’s company, Willow Marketing, has been in business for over thirty years. However, it did not start out offering marketing services. In fact, his agency originally provided product and sales training for Philips (the technology giant). When the economy dipped, their brand trimmed its marketing team, and that provided an opening for Brad’s agency to step in and...
2023-11-2240 minThe Deep Specialization™ Podcast30 Years of Verticalized Wisdom w/ Brad Gillum “If you think about it, there really is an association for everything.”This was the founding insight for today’s guest, Brad Gillum, who found a niche providing marketing services to membership-based companies and professional associations.Brad’s company, Willow Marketing, has been in business for over thirty years. However, it did not start out offering marketing services. In fact, his agency originally provided product and sales training for Philips (the technology giant). When the economy dipped, their brand trimmed its marketing team, and that provided an opening for Brad’s agency to step in and...
2023-11-2240 min
The Deep Specialization™ Podcast8-Figure Agencies Are Built Like This w/ Bill Hauser Are events the secret sauce to scaling your agency?If you ask SMB Team’s CEO Bill Hauser, events can take you beyond where you even dreamed of. But it’s not easy. In fact, there are only a handful of agencies that have mastered scaling their business through events.SMB Team is an 8 (soon to be 9) figure agency that offers law firms marketing, intake, CFO and business coaching services. He joins the show to break down how his agency leverages events to accelerate its growth.What’s more, the conversation’s never surface...
2023-11-151h 01The Deep Specialization™ Podcast8-Figure Agencies Are Built Like This w/ Bill Hauser Are events the secret sauce to scaling your agency?If you ask SMB Team’s CEO Bill Hauser, events can take you beyond where you even dreamed of. But it’s not easy. In fact, there are only a handful of agencies that have mastered scaling their business through events.SMB Team is an 8 (soon to be 9) figure agency that offers law firms marketing, intake, CFO and business coaching services. He joins the show to break down how his agency leverages events to accelerate its growth.What’s more, the conversation’s never surface...
2023-11-151h 01
The Deep Specialization™ PodcastThe Pulse on Healthcare Marketing w/ Stewart Gandolf What’s the key to growing a healthcare niche marketing agency?If you ask today’s guest, Stewart Gandolf, the answer is quite simple. It’s all about deep domain expertise. But simple doesn’t mean easy, and in this episode, we break down just how Stewart built his expertise - and his agency.Founded in 2006, Healthcare Success is a 40-person agency that today works with multi-location healthcare providers from medical specialty to dental offices, as well as health systems providers and medical device companies.Stewart shares his story, going from working at agency g...
2023-11-0841 min
The Deep Specialization™ PodcastGetting SaaS-sy with B2B Websites with Rhami Aboud Are you ready to learn from a niche agency that quickly went from 0 to 200+ SaaS website design clients?What’s more, Rhami Aboud’s SaaS marketing agency now hits seven figures annually. Businesses flock to Aboud’s agency, Arch Web Design, to reimagine their websites into revenue machines. Typically, their clients see 2-3X growth in website sales after working with Rhami’s ten-person team.How? A well-optimized website is a game-changer in attracting new users while helping retain existing customers.Rhami joins Corey to share the story behind his agency and how h...
2023-10-2533 minThe Deep Specialization™ PodcastGetting SaaS-sy with B2B Websites with Rhami Aboud Are you ready to learn from a niche agency that quickly went from 0 to 200+ SaaS website design clients?What’s more, Rhami Aboud’s SaaS marketing agency now hits seven figures annually. Businesses flock to Aboud’s agency, Arch Web Design, to reimagine their websites into revenue machines. Typically, their clients see 2-3X growth in website sales after working with Rhami’s ten-person team.How? A well-optimized website is a game-changer in attracting new users while helping retain existing customers.Rhami joins Corey to share the story behind his agency and how h...
2023-10-2533 min
The Deep Specialization™ PodcastThe Building Blocks of Construction Marketing with Joseph Hughes Can you pivot a niche agency business into consulting?Let’s hear it from Joseph Hughes, an entrepreneur and founder who has successfully built a marketing training company from the legacy of a construction marketing agency he started all the way back in 2013. After working his way up into the office of his family’s construction business (that has been around for over 100 years), he decided to carve out a path of his own while still staying in the lane his family had built by offering marketing services to construction companies. Joseph quickly discov...
2023-10-1848 minThe Deep Specialization™ PodcastThe Building Blocks of Construction Marketing with Joseph Hughes Can you pivot a niche agency business into consulting?Let’s hear it from Joseph Hughes, an entrepreneur and founder who has successfully built a marketing training company from the legacy of a construction marketing agency he started all the way back in 2013. After working his way up into the office of his family’s construction business (that has been around for over 100 years), he decided to carve out a path of his own while still staying in the lane his family had built by offering marketing services to construction companies. Joseph quickly discov...
2023-10-1848 min
The Deep Specialization™ PodcastWhat’s Brewing with Agency M&A with Jonathan Baker When should agency owners consider selling their business? What are buyers looking for? What’s the market like in 2023?Buckle up, because today’s guest, Jonathan Baker has the answers. As the Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker), Jonathan knows a thing (or ten!) about what it takes to successfully close a deal in this market, and in the agency landscape overall.Interestingly, Jonathan has experience in selling his own business, having gone through the process with his brewery company that today boasts multiple locations and close to 200 employees.
2023-10-0420 min
Screaming in the CloudAsk Me Anything with Corey QuinnIn this special live-recorded episode of Screaming in the Cloud, Corey interviews himself— well, kind of. Corey hosts an AMA session, answering both live and previously submitted questions from his listeners. Throughout this episode, Corey discusses misconceptions about his public persona, the nature of consulting on AWS bills, why he focuses so heavily on AWS offerings, his favorite breakfast foods, and much, much more. Corey shares insights into how he monetizes his public persona without selling out his genuine opinions on the products he advertises, his favorite and least favorite AWS services, and some tips and tricks to get th...
2023-10-0353 min
The Deep Specialization™ PodcastDouble Your Agency Revenue with Focus Selling featuring Rory J. Clark When it comes to sales, “Founders aren’t important.”Provocative, yes. But hear today’s guest out. Rory Clark is a sales expert who has trained over 15,000 executives across 30 countries and has a revolutionary system in place to transform sales organizations.What’s more, Rory has actually trained Corey back at Scorpion. Now, the duo gets back together to discuss Rory’s proprietary Focus Selling system. You’ll need to listen for the full scoop but in short, Focus Selling is a groundbreaking customer development methodology that leans into human psychology spiced up with a rigorous syste...
2023-09-2744 minThe Deep Specialization™ PodcastDouble Your Agency Revenue with Focus Selling featuring Rory J. Clark When it comes to sales, “Founders aren’t important.”Provocative, yes. But hear today’s guest out. Rory Clark is a sales expert who has trained over 15,000 executives across 30 countries and has a revolutionary system in place to transform sales organizations.What’s more, Rory has actually trained Corey back at Scorpion. Now, the duo gets back together to discuss Rory’s proprietary Focus Selling system. You’ll need to listen for the full scoop but in short, Focus Selling is a groundbreaking customer development methodology that leans into human psychology spiced up with a rigorous syste...
2023-09-2744 min
The Deep Specialization™ PodcastFrom SEO to CEO with Mike Perez, Founder of iLawyerMarketing Can a verticalized agency get referral business from its competitors?Believe it or not, today's guest Mike Perez made it happen. We'll get to just how he did it, but first: introductions. The founder of iLawyerMarketing has several decades of experience in law firm marketing and SEO. Mike sits down with Corey to recount the story of his business from the early days working at one of the largest law firm marketing shops to founding his own agency all the way to getting successfully acquired.With some employees boasting impressive tenures of 10-15 y...
2023-09-2037 minThe Deep Specialization™ PodcastFrom SEO to CEO with Mike Perez, Founder of iLawyerMarketing Can a verticalized agency get referral business from its competitors?Believe it or not, today's guest Mike Perez made it happen. We'll get to just how he did it, but first: introductions. The founder of iLawyerMarketing has several decades of experience in law firm marketing and SEO. Mike sits down with Corey to recount the story of his business from the early days working at one of the largest law firm marketing shops to founding his own agency all the way to getting successfully acquired.With some employees boasting impressive tenures of 10-15 y...
2023-09-2037 min
The Deep Specialization™ PodcastNo Bark, All Bite: How MeanPug Digital Scaled Its Legal Marketing Business Should founders always remain hands-on with their clients, even as they scale?Today’s guest Bobby Steinbach would give you a resounding “Absolutely!” The founder of MeanPug Digital prides in running a successful legal marketing agency where partners are closely involved with client work to ensure quality, consistency, and the highest level of service.Tune in for a conversation on sales mishaps and successes, driving word-of-mouth, expert perspectives on client success, and what processes founders should look out for to be successful. And, as an owner of a seven figure agency business with close to 30 employ...
2023-09-1345 minThe Deep Specialization™ PodcastNo Bark, All Bite: How MeanPug Digital Scaled Its Legal Marketing Business Should founders always remain hands-on with their clients, even as they scale?Today’s guest Bobby Steinbach would give you a resounding “Absolutely!” The founder of MeanPug Digital prides in running a successful legal marketing agency where partners are closely involved with client work to ensure quality, consistency, and the highest level of service.Tune in for a conversation on sales mishaps and successes, driving word-of-mouth, expert perspectives on client success, and what processes founders should look out for to be successful. And, as an owner of a seven figure agency business with close to 30 employ...
2023-09-1345 min
The Deep Specialization™ PodcastFrom Law School to Legal Marketing Agency with Tyler and April Roberts What does the dental industry have in common with the legal world? Let’s ask the law firm marketing experts Tyler and April Roberts, who join the podcast this week, to discuss all things verticalization and agency entrepreneurship.The pair took the learnings they acquired working in a specialized marketing shop serving the dental industry to found Nomos Marketing together with their partners Laura Maly and Michael Anderson. Today, the five-year old agency serves over 75 clients with two offices in San Diego and Charleston.Our Host Corey Quinn is curious to dig into Apri...
2023-08-3048 minThe Deep Specialization™ PodcastFrom Law School to Legal Marketing Agency with Tyler and April Roberts What does the dental industry have in common with the legal world? Let’s ask the law firm marketing experts Tyler and April Roberts, who join the podcast this week, to discuss all things verticalization and agency entrepreneurship.The pair took the learnings they acquired working in a specialized marketing shop serving the dental industry to found Nomos Marketing together with their partners Laura Maly and Michael Anderson. Today, the five-year old agency serves over 75 clients with two offices in San Diego and Charleston.Our Host Corey Quinn is curious to dig into Apri...
2023-08-3048 min
The Deep Specialization™ PodcastWhat Well-Run Agencies Are Made of With Drew McLellan How does one decide to start an agency? According to Drew McLellan, Founder of Agency Management Institute, most people who start an agency are accidental business owners. They know the ins and outs of their craft but not necessarily the ropes of running a business. And that’s where Drew’s company comes in. AMI helps agencies run their business better through workshops, peer-to-peer groups, and educational content like their podcast.In this episode of the Vertical Go-To Market Podcast our host Corey Quinn sits down with Drew to break down what it takes to build...
2023-08-1639 minThe Deep Specialization™ PodcastWhat Well-Run Agencies Are Made of With Drew McLellan How does one decide to start an agency? According to Drew McLellan, Founder of Agency Management Institute, most people who start an agency are accidental business owners. They know the ins and outs of their craft but not necessarily the ropes of running a business. And that’s where Drew’s company comes in. AMI helps agencies run their business better through workshops, peer-to-peer groups, and educational content like their podcast.In this episode of the Vertical Go-To Market Podcast our host Corey Quinn sits down with Drew to break down what it takes to build...
2023-08-1639 min
The Deep Specialization™ PodcastScaling a Construction Agency Business with Luke Eggebraaten What’s the secret to unearthing a niche that is both profitable and lucrative to your agency business? Luke Eggebraaten has a hot take (or two!).Welcome to the latest episode of the Vertical Go-To Market Podcast, where our host Corey Quinn, dives into the topic of niching down with the entrepreneur, fellow podcaster, and agency founder Luke Eggebraaten.In this episode, we explore Luke’s journey of starting a business as a hobby, including the steps to submit for an LLC and set up company financials. Luke initially operated part-time until the moment was righ...
2023-08-0945 minThe Deep Specialization™ PodcastScaling a Construction Agency Business with Luke Eggebraaten What’s the secret to unearthing a niche that is both profitable and lucrative to your agency business? Luke Eggebraaten has a hot take (or two!).Welcome to the latest episode of the Vertical Go-To Market Podcast, where our host Corey Quinn, dives into the topic of niching down with the entrepreneur, fellow podcaster, and agency founder Luke Eggebraaten.In this episode, we explore Luke’s journey of starting a business as a hobby, including the steps to submit for an LLC and set up company financials. Luke initially operated part-time until the moment was righ...
2023-08-0945 min
The Deep Specialization™ PodcastThe Journey from Generalist Agency to Million Dollar Subscription-Based Productized Web Design Firm w/ Ryan Golgosky Can a web design company for home services make a million dollars?It sure can.Ryan created just that.On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm. From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan’s journey is extraordinary. In the face of adversity, he found his niche - creating his firm, 180 Sites, whic...
2023-06-2838 min
The Deep Specialization™ PodcastFrom Overwhelmed Agency Founder To Thriving 7-Figure CEO My next guest is Sarah Durham, Founder and CEO of Big Duck.I recently sat down with Sarah to learn how she transformed her generalist marketing agency into a 7-figure PR and Communications firm specializing in the non-profit sector. We get into the details of why she decided to specialize her firm, how she did it, what led her company to become the premier PR and Communications firm in the non-profit sector, and much more. Connect with Sarah through her website: https://www.comptondurham.com For more business growth and vertical go-to-market tips and...
2023-04-0533 min
The Deep Specialization™ PodcastFrom Generalist to Specialist: The Story of a Platinum Hubspot Partner Is being a Platinum Hubspot Partner a lasting differentiator? It wasn’t for this agency.I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector. In this episode, you’ll hear the market forces that provoked them to specialize, why they chose manufacturers as their focus vertical, the details about transitioning from a generalist to a specialist agency, the biggest fear in selecting a vertical focus, how they built early momentum in the new focus vertical of manufacturing, and much...
2023-03-2241 min
The Deep Specialization™ PodcastThe Road to 8-Figure Success: Specializing to Grow Your Digital Marketing Agency Beyond 7 Figures Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist?My guest is Cardinal Digital Marketing’s Founder and CEO, Alex MembrilloIn this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more.The...
2023-03-0124 min
The Deep Specialization™ PodcastScaling Up with a Multi-Vertical Approach: Lessons from Scorpion Want to know the secrets of Scorpion’s enormous growth from $20M to $200M in 7 years?My guest is Scorpion’s Chief Growth Officer (sales), Jamie Adams.In this episode, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy. In our candid and revealing conversation, Jamie shares the changes he made to the sales process, building an outbound sales culture, the power of verticalizing a business, how breaking into the Franchise vertical changed Scorpion, and much more. The resources mentioned in this episode are:- Connect with Jami...
2023-02-041h 42Last Week In AWS PodcastThe Next AWS CMO: Corey QuinnWant to give your ears a break and read this as an article? You’re looking for this link.Want to watch the full dramatic reenactment of this podcast? Watch the YouTube Video here: https://youtu.be/2ve_Xmtx7_oNever miss an episodeJoin the Last Week in AWS newsletterSubscribe wherever you get your podcastsHelp the showLeave a reviewShare your feedbackSubscribe wherever you get your podcastsBuy our merch https://store.lastweekinaws.comWhat's Cor...
2022-09-2108 minLast Week In AWS PodcastCorey Quinn’s AWS Beta Certification Exam ReportWant to give your ears a break and read this as an article? You’re looking for this link.Join the Last Week in AWS newsletterSubscribe wherever you get your podcastsHelp the showLeave a reviewShare your feedbackSubscribe wherever you get your podcastsWhat's Corey up to?Follow Corey on Twitter (@quinnypig)See our recent work at the Duckbill GroupApply to work with Corey and the Duckbill Group to help lower your AWS bill
2021-03-1008 minLast Week In AWS PodcastCounting Twitter Followers over Time, the Corey Quinn WayWant to give your ears a break and read this as an article? You’re looking for this link.SponsorsExtraHopLinodeNever miss an episodeJoin the Last Week in AWS newsletterSubscribe wherever you get your podcastsHelp the showLeave a reviewShare your feedbackSubscribe wherever you get your podcastsWhat's Corey up to?Follow Corey on Twitter (@quinnypig)See our recent work at the Duckbill GroupApply to work with Corey and the Duckbill Group to help lower your AWS bill
2020-12-3010 min