Shows
Baking it Down with Sugar Cookie Marketing 🍪238. Baking it Down - Vendy Blendy Insider InfoSend us a text🎓 Vendy Blendy - Insider info.In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale. Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-.🟠 The Most Important StuffIf you read nothing more than this - here...
2025-11-251h 24Baking it Down with Sugar Cookie Marketing 🍪236. Baking it Down - The Most BORING Podcast Ever RecordedSend us a text☝️ Private Class Pt 2 - A BORING podcast.In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week.Also, (hilariously and probably not totally wrong), someone texted into the podcast that it was boring - ergo the name of this week's episode.
2025-11-111h 32Baking it Down with Sugar Cookie Marketing 🍪235. Baking it Down - Private Class + Vendy Blendy pt. 1Send us a text☝️ Private Class + VB - Part one of a two-part series.In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore after a wild adventure with a cla...
2025-11-041h 15Baking it Down with Sugar Cookie Marketing 🍪232. Baking it Down - Jury DutySend us a text⚖️ Jury Duty - Hung up on client issues.In this week's Baking it Down Podcast - Episode 232 - Jury Duty, Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for). Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes, still on Wednesday, even if I'm barely making it before the buzzer goes off).🏛️ Communication MattersCorrie's t...
2025-10-151h 52Baking it Down with Sugar Cookie Marketing 🍪221. Baking it Down - Money Talks with the MiraclesSend us a text💵 Money Talks With the (older) Miracles.In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com. Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a sales pitch; that said, I do use the app (and pay full price - what happened to s...
2025-07-221h 33Baking it Down with Sugar Cookie Marketing 🍪220. Baking it Down - Ope, It's Amy!Send us a text👋 Ope, It's Amy! The mod team meets the mod team.In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted to? Yes, many times. But...
2025-07-151h 20Baking it Down with Sugar Cookie Marketing 🍪217. Baking it Down - Video Marketing for Local Small BakeriesSend us a text📹 Video Marketing - For local, small cottage bakeries.In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the Facebook platform would now be categorized as Reels, thus shutting the door on horizontal videos (* Lives are still Lives, though).It's what's in...
2025-06-241h 03Baking it Down with Sugar Cookie Marketing 🍪208. Baking it Down - Multi-Holiday ShowdownSend us a text🥊 Multi-Holiday Showdown - How to tackle multiple holidays.In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. Do you tackle all of them to maximize sales? Or will that dilute your offerings too much and you'll sell out of nothing but be stuck with materials for a whole 'nother year? He...
2025-04-221h 12Baking it Down with Sugar Cookie Marketing 🍪206. Baking it Down - Expound then ExpandSend us a text💳 Expound then Expand - Plan before your purchase.In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes?).It's easy to get ✨shiny object✨ syndrome when you check out the Best Bakes threads in the Sugar Cookie Marketing Group thinking, "Well, if that sold well for them, it migh...
2025-04-081h 34Baking it Down with Sugar Cookie Marketing 🍪204. Baking it Down - In the Market for Farmers MarketsSend us a text🥦 In the Market for Markets - How to scope out the ideal vendor setup.In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line.🥕 1. Is the market marketing itself?Markets are businesses too - and as a marketing podcast, what would we be if we didn't say the ideal market is wel...
2025-03-251h 18Baking it Down with Sugar Cookie Marketing 🍪201. Baking it Down - Value over PriceSend us a text💰 Value over Price - How to stand out in saturation.In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that's not what the podcast is focused on. The concept is this: the seller pre-sells 5 bath bombs for $20 a piece - bundle price of $100. Once purchased, she reveals what the bath bomb hides - a piece of jewe...
2025-03-041h 09Baking it Down with Sugar Cookie Marketing 🍪200. Baking it Down - Bu-cee'sSend us a text🦫 Buc-ee's - A beaver’s marketing lessons.In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend.If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're missing out - it's... I don't know that words adequately describe what a Buc-ee's truly is - but I'll say it's fantastic and overwhelmingly so.Whi...
2025-02-251h 09Baking it Down with Sugar Cookie Marketing 🍪199. Baking it Down - Are Your Sales Slow Right Now?Send us a text🧐 Are Your Sales Slow? - Here’s how to shift that mindset.For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down.What gives? 😢 Why does that one baker post that this was their best Vday yet and yet you're nowhere near their "units sold" number? 😓 Is your business dying? 😖 Are you losing your edge? 😩 Is it market satu...
2025-02-181h 15Baking it Down with Sugar Cookie Marketing 🍪198. Baking it Down - Weather with Heather (and Corrie)Send us a text❄️ Weather with Heather (and Corrie) - Weather policies 101.This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather.🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what makes weather events and cookie pick-ups a match made in refund hell. So - how to predict the un...
2025-02-121h 23Baking it Down with Sugar Cookie Marketing 🍪197. Baking it Down - Lessons from Susan ReedSend us a text🕵️♂️ Susan Reed - A scammer's lessons in marketing.Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect.We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways for lessons we can steal (on brand) from Susan Reed and company.If you're unacquainted with ol' Suzy, she's the n...
2025-02-041h 22Baking it Down with Sugar Cookie Marketing 🍪190. Baking it Down - How the Grinch Saved ChristmasSend us a text💗 How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. But back to baking - December is a rough time for bakers. On the one hand, with all the marketing work we laid all year, we're finally a...
2024-12-1759 minBaking it Down with Sugar Cookie Marketing 🍪189. Baking it Down - 10 Marketing Lessons from [Redacted]Send us a text🔟 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year.But with every [Redacted], there are marketing lessons to be learned - 🧠 and this year we picked 10 marketing lessons to apply to your bakery-endy (okay now I'm done making up words). 📣 The biggest takeaway from the [redacted] spamming: NO ONE is seeing your posts...
2024-12-031h 23Baking it Down with Sugar Cookie Marketing 🍪187. Baking it Down - The At-Fault CultSend us a text🫗 The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all seriousness though, we wanted to explain the long-term benefits of the short-term losses "absorbing fault" can have on your bottom line. And here's...
2024-11-191h 23Baking it Down with Sugar Cookie Marketing 🍪186. Baking it Down - The 5 Ds of DisarmingSend us a text💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mistakes - or to miss the client's cryptic order details amid the flurry of incoming requests and changes. Hey - we're human. They're human. It happens. But
2024-11-121h 13Baking it Down with Sugar Cookie Marketing 🍪185. Baking it Down - The Vendy Blendy EpisodeSend us a text🛒 The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and how much they'll sell it (not) for. As the hype builds for Black Friday, pre-shopping the Vendys on the podcast is always a fan favo...
2024-11-051h 53Baking it Down with Sugar Cookie Marketing 🍪184. Baking it Down - Boo-urn OutSend us a text👻 Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 months (📅 October, November, and December). 🤑 It's easy to fall prey to that green we've been laying the foundation for all year, 🔥 but it's always the fast pass t...
2024-10-291h 14Baking it Down with Sugar Cookie Marketing 🍪182. Baking it Down - Content Buckets DebunkedSend us a text🪣 Content Buckets DebunkedContent categories explained.In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping you organize and cat...
2024-10-151h 21Baking it Down with Sugar Cookie Marketing 🍪180. Baking it Down - Reach 4 Q4Send us a text🎯 Reach 4 Q4 - Gaining reach in a complex Q4.In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year.And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes, and black Friday.🖐️ Talk about a reach ruckus! All of these major events competition for one really tiny phone screen? You're g...
2024-10-011h 28Baking it Down with Sugar Cookie Marketing 🍪179. Baking it Down - 2 Busy 2 BusinessSend us a text🤹 2 Busy 2 Business - 10 ways to up communication in Sept.In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev).Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie had gotten her inquiry. See, Bev was a referral from another client, Ashley, who loved a 4 day waiting period for cookie communication. But unlike Ash, Boss Bev needed a c...
2024-09-241h 23Baking it Down with Sugar Cookie Marketing 🍪178. Baking it Down - Reading the Cookie RoomSend us a text🗣️ Reading the Cookie Room - Tells your market's telling you.In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathedral.What started as an innocent disclaimer in the contract that allowed the make-up artist to gather content for their social ballooned into an uninvited (and intr...
2024-09-171h 49Baking it Down with Sugar Cookie Marketing 🍪177. Baking it Down - When Marketing Isn't WorkingSend us a text😥 When Marketing Isn't Working - What to think and what to do.🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't WorkingIn this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindset and methods to reboot a sluggish marketing season.🧠 In the Diary of a CEO podcast on YouTube, brain doctor, Dr. Daniel Amen who has scanned 2...
2024-09-101h 21Baking it Down with Sugar Cookie Marketing 🍪176. Baking it Down - Cookie Crime Scene CleanupSend us a text🦴 Cookie Crime Scene - Don't look back, look forward.In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.😭 And you will also have to deal with clients who had a less-than-ideal experience with your busin...
2024-09-031h 12Baking it Down with Sugar Cookie Marketing 🍪175. Baking it Down - Wedding Vendor RecapSend us a text💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief.In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - it's genius. Execution - it's lacking. ✌️ The event was two days consisting of two "faux wedding receptions" - one upstairs (🪵 earthy fore...
2024-08-271h 39Baking it Down with Sugar Cookie Marketing 🍪174. Baking it Down - Know NewslettersSend us a text📧 Know Newsletters - What to send to who and how often.In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize on it now, you'll be cookin' (baking?) with fire come the busy season.Jumping straight into it - in the Onesday Wednesday newsletter, I included the...
2024-08-211h 29Baking it Down with Sugar Cookie Marketing 🍪173. Baking it Down - Prep 4 Q4Send us a text🎢 Prep 4 Q4 - How to prepare for our busy season.In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory.🌬️ Add in the cooler weather blowing in (hey, we can hope, right?) and that signals the official kick-off for baking mayhem that will last until the week after New Year's...
2024-08-061h 42Baking it Down with Sugar Cookie Marketing 🍪170. Baking it Down - Class SuppliesSend us a text✂️ Class Supplies - A "bake-down" of what we bring and why.In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this list with every class drop). Let's go through our general "class supplies" list we use f...
2024-07-161h 18Baking it Down with Sugar Cookie Marketing 🍪169. Baking it Down - Corrie-tisolSend us a text😌 Corrie-tisol - Managing stress this summer.In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress.So while this is a business podcast, the business of managing stress will keep you in business. 😫 Chronic stress is no good for the bottom line 📉 - it'll lead to burnout, and up until the...
2024-07-091h 13Baking it Down with Sugar Cookie Marketing 🍪168. Baking it Down - Alotta Parking LotsSend us a text🚶♂ Alotta Parking Lots - Volume-based pricing versus high pricing.In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots.🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three-mile strip that runs along the oceanfront where hotels, restaurants, and shops are lined up as far as you can see (or walk). In between this sea of spending, there are parking lots for t...
2024-07-021h 05Baking it Down with Sugar Cookie Marketing 🍪167. Baking it Down - Getting Corpy OrdersSend us a text💼 Getting Corpy Orders - A campaign for corporate girly eras.In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders.Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully), and could become a consistent recurring order. Corporate clients' "cut-to-the-chase" approach to ordering saves a ton of back-and-forth and the limited scope means sim...
2024-06-181h 28Baking it Down with Sugar Cookie Marketing 🍪166. Baking it Down - Ask and Ye Shall ReceiveSend us a text 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no.In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like a well-oiled machine is a "coping" strategy to avoid the word defeating word "no."But per Corrie's experience in car...
2024-06-121h 28Baking it Down with Sugar Cookie Marketing 🍪165. Baking it Down - Taking a Stab at CollabsSend us a text🔪 Taking a Stab at Collabs - The bake-down of a local collab.In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom.Okay, so what's a local collab? If you're familiar with our cookie collabs on Instagram - it's not that exactly. Our digitally-based SCM collabs get a b...
2024-06-041h 36Baking it Down with Sugar Cookie Marketing 🍪163. Baking it Down - Website 101Send us a text👨💻 Website 101 - An audit of twin2's website.We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best for you and don't be afraid to change and shift as your business grows and pivots. ⚠️ Now - this podcast focus...
2024-05-211h 28Baking it Down with Sugar Cookie Marketing 🍪161. Baking it Down - MmmmmmSend us a text🤝 Mmmmmm - A meeting framework (that works).About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clutch. A framework is a meeting structure - and there are...
2024-05-071h 26Baking it Down with Sugar Cookie Marketing 🍪158. Baking it Down - Comfy MistakesSend us a text🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes.We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes."😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen to make mistakes, right? I mean - imagine a business built on mistakes. Who would want to hire them!?But successful businesses were built on the backs...
2024-04-1623 minBaking it Down with Sugar Cookie Marketing 🍪152. Baking it Down - Copy ThisSend us a text✍️ Copy This - Copy Formulas for Beginners.🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying cookies). So copy could be the caption on Instagram, the social media text you write on Facebook, the newsletter you...
2024-03-041h 24Baking it Down with Sugar Cookie Marketing 🍪151. Baking it Down - Hobby vs. Have ToSend us a text🎨 Hobby vs. Have To - And what Bob Ross has to say about itOkay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anything remotely close to "hobbyist." So for this Onesday Wednesday newsletter, we'll consider the "hobbyists" folks who don't have to make money but want...
2024-02-201h 08Baking it Down with Sugar Cookie Marketing 🍪150. Baking it Down - License to DelightSend us a text🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank.Waiting up in the (fancy) corporate office of Neiman Marcus - a department store so expensive that my hands instantly got sweaty - we had a chance to speak with their CEM - Customer Experience Manager. When I mentioned that...
2024-02-131h 15Baking it Down with Sugar Cookie Marketing 🍪149. Baking it Down - I Adject...ive!Send us a text☝️ I Adject...ive! - Using different words to sweeten the deal.Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders*But in today's podcast, we're talking about words to sweeten the deal, deter an unwanted action towards a desired one, or let the client down niiice and easy (not community group dragg...
2024-02-061h 17Baking it Down with Sugar Cookie Marketing 🍪147. Baking it Down - Peeky BlindersSend us a text👀 Peeky Blinders - When to Look and When to Look AwayThe typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest cookie competitor looks like they're one post away from being featured on Food Network while you're struggling for seasonal sales. So - are we to...
2024-01-231h 23Baking it Down with Sugar Cookie Marketing 🍪146. Baking it Down - G-i-v-e-a-w-a-y-s 101Send us a text🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner.Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner?🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audience growth seems like a no-brainer - 👀 buuut there are a few things you need to watch out for before you pick that winne...
2024-01-1658 minBaking it Down with Sugar Cookie Marketing 🍪144. Baking it Down - Community Groups 101Send us a text📍 Community Groups 101 - Creating Your Greatest Lead SourceCommunity groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types). So what happens when you get banned from a community group? Or when your community group doesn't allow sales? Or if your community group is a dead group plagued by mobile deta...
2024-01-021h 30Baking it Down with Sugar Cookie Marketing 🍪142. Baking it Down - Burnout BoundariesSend us a text💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas.'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine, baby, and then go out in a glorious flame of burnout bust! But that's bad for business. So - here's Corrie's list of burnout boundaries to save ya from your sl...
2023-12-191h 02Baking it Down with Sugar Cookie Marketing 🍪139. Baking it Down - 2023 Best Baker Gift ListSend us a text🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜Ho-Ho-Hold your credit cards, because some of these are really creative! We've come up with an "actually affordable," mid-grade, and budget-buster list for you... to forward to your... ahem... in-home Santa. 🧑🎄 So if you find your friends and fam askin', "What the elf does this...
2023-11-281h 27Baking it Down with Sugar Cookie Marketing 🍪137. Baking it Down - Surviving Q4Send us a text😵💫 Surviving Q4 - the fight for the newsfeedIt's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips and tricks to help you gain some ground.🥊 Reset Expectations.We're in a battle of the business and the news...
2023-11-141h 02Baking it Down with Sugar Cookie Marketing 🍪136. Baking it Down - The Last Rule BenderSend us a text⤴️ The Last Rule Bender - bending the rules for the bottom lineYou know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy. 🤷♀ "I'm sorry - my policies state no refunds for no-shows."🤷♀ "Oh man, I wish I could! But my policies say that payment is due at time of order."🤷♀ "Darn it - I would, but the policy states th...
2023-11-071h 02Baking it Down with Sugar Cookie Marketing 🍪135. Baking it Down - Audit of a Cake ClassSend us a text🍰 Audit of a Cake Classand the lessons we're implementing.Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "bake down" of her mental notes post-caker crash course.🎂 1. Remind - Remind - Remind!"Eventbrite remind...
2023-10-311h 26Baking it Down with Sugar Cookie Marketing 🍪131. Baking it Down - Consistent CrowsSend us a text🦉 Consistent CrowsRuth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at 6AM on the nose. So - last year, 🦉🦉🦉🦉🦉 (I know, these are owls - but there's no crow emoji) when a family of 5 crows shows up at the bottom of the driveway one day and she spr...
2023-10-031h 17Baking it Down with Sugar Cookie Marketing 🍪130. Baking it Down - Make Mistakes.Send us a text🩹 Make Mistakes.I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?" 🧐 "Metric? We weren't following a metric. I knew we needed to grow because we weren't making any mistakes. When your business is growing, you're making mistakes because you're trying new things, and we weren't ma...
2023-09-261h 18Baking it Down with Sugar Cookie Marketing 🍪127. Baking it Down - The Nuclear OptionSend us a text💣 The Nuclear Option 💵Put ya money where ya goals are.Here's all you need to know about this week's podcast:PayPal: hello@sugarcookiemarketing.com💥 Okay - a lil' more context before you send me your life's savings. I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accountability" in the form of the nuclear option. 🤯 It's putting your money where your goals are.Here's how he words it - ba...
2023-09-051h 22Baking it Down with Sugar Cookie Marketing 🍪116. Baking it Down - Check the Check ListsSend us a text📋 Checking the Checklist🤔 Heather: "I feel like we're forgetting something."🙃 Corrie: "Yeah - I'm getting that vibe too."🤔 Heather: "Whatever it is, it's big." 😬 Corrie: "Oh most definitely."So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend's 🐠 Under the Sea 🐠 sugar cookie decorating class. 😨 Imagine my horror as we enter the venue, 30+ minutes from the "icing fridge" only t...
2023-06-131h 19Baking it Down with Sugar Cookie Marketing 🍪106. Baking it Down - A Refreshing RebrandSend us a text👋A Refreshing RebrandWhen you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business - but it wasn't an intentional business. So likely - again, if you're like us - "branding" wasn't as much the focu...
2023-04-041h 31Baking it Down with Sugar Cookie Marketing 🍪102. Baking it Down - Whisk-y BusinessSend us a text😳 Whisk-y Business 🍪Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize. 💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is one you're willing to take on - and willingly face the potential consequences if the worst happens. 1️⃣ Copyright can b...
2023-03-0158 minBaking it Down with Sugar Cookie Marketing 🍪101. Baking it Down - Cookie Classes - 101Send us a text🏫 Cookie Class 101 🍪School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class (note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?") 1️⃣ Marketing a Cookie ClassApps we use:Eventbrite - to list the cookie classFacebook - to crosspost...
2023-02-211h 39Baking it Down with Sugar Cookie Marketing 🍪99. Baking it Down - Refund ChaosSend us a text🥤 Refund Chaos Twin2 (Corrie) is weirdly obsessed with TikTok drama - and not just any TikTok drama - no, specifically Tumbler TikTok drama - you know, the cups? Yeah - that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she's been popcorning about since last week. 😳It's regarding all the good stuff - refunds, screenshots, screenshots of screenshots, Etsy reviews, mudsliggin' retorts - you know, the internet drama that gets you under a warm...
2023-02-071h 12Baking it Down with Sugar Cookie Marketing 🍪98. Baking it Down - 8 Social Media Baker Faux PasSend us a text😧 8 Social Media Baker Faux Pas It's easy to get bogged down with orders and forget your social media - but not with twin2 lurkin' behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing, I asked her to come up with a list of the top 8 offenses she sees bakers makin' on social media that's likely robbin' from their bottom lines. Here goes:😒 1. Not Putting your Location in the Instagram BioCheck out Corrie's Instagram below (and
2023-01-311h 08Baking it Down with Sugar Cookie Marketing 🍪90. Baking it Down - Santa's Top 20 List of Gifts for BakersSend us a text🎅 Santa's Top 20 Gifts for Bakers🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze).1️⃣ $70 - $180 - An Airbrush MachineFirst up - an airbrush machine. 💨 There are many options, but the ones that twin2 is digging are the Sweet Pink Olive airbrush ($1...
2022-12-061h 16Baking it Down with Sugar Cookie Marketing 🍪86. Baking it Down - Compare AwareSend us a text🧠 Comparison Awareness 101 👀It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue! 😞 "They sold out, but I have wide-open weekends." 😔 "They filled 3 classes, and I haven't even listed one."😖 "They got the BRP snowman belly bags, and I missed them before they sold out."😓 "They're doing 4 Christmas markets, and I only sold a few customs this week."😭 "They're doing something and I'm not and now I feel bad, sad, depressed, burnt out, res...
2022-11-0857 minBaking it Down with Sugar Cookie Marketing 🍪81. Baking it Down - Reels Really Explained for RealSend us a text🎥 Reels Really Explained for RealInstagram Reels must stand for "reel-y confusing," but rest easy, you're not alone. Instagram Reels are new, and are shifting the decade-old photo-centric platform by a lot - which is making things feel a bit all over the place - so we (ahem - Corrie) wanted to cover the "who, what, where, when, and what the heck" of Instagram's newest push - Reels. To understand why Reels are a thing, it's important to understand how Meta (Facebook) was losing users to competing app...
2022-10-041h 07Baking it Down with Sugar Cookie Marketing 🍪67. Baking it Down - Facebook Banny BansSend us a text"No." - Mark Zuckerberg🤔 What would happen if you lost access to Facebook for 90 days?Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing.Backstory - Corrie woke up this morning to find her primary account (Corrie Miracle) suspended for a meme she posted 1 year ago in The Cookie College Facebook group. The meme? Here ya go... [RSVP to our newsletter to se...
2022-06-2352 minBaking it Down with Sugar Cookie Marketing 🍪65. Baking it Down - Overwhelming GoalsSend us a text😳 Marketing Overwhelm.😖 Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket.Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out the door, and a handful of marketing ideas in each episode. On top of that - if you're in the SCM group, you're seeing about 50+ posts a day. Sprinkle in other Facebook groups, resources, and podcasts on marketing and sales - and yeah, we're...
2022-06-0747 minBaking it Down with Sugar Cookie Marketing 🍪64. Baking it Down - On the MoveSend us a text🏡 Movin' and a Shakin'.🏡 Tips we suggest implementing when you plan to move your bakery (and your home). Okay - yeah. We're mostly home-based bakeries. But what happens when the "home" part of a home-based bakery needs to move? Whether a military family, cashin' in on the housing market's cash cowness (interest rates, say whaaaaa?!), or simply relating just because - it can wreak havoc on the marketing you've worked so hard for. 🤔 So what do then? 😶 Start over? 😯 Delete everything? 🤐 Don't Tell Anyone? 😬 Tell Every...
2022-06-0147 minBaking it Down with Sugar Cookie Marketing 🍪61. Baking it Down - Breakdown of a Sugar Cookie ClassSend us a text🍪 Anatomy of a Cookie Class.🤑 Simply put - cookie classes are high margin offerings - and we love 'em. Plus - let's be honest, if you're okay with talking in front of groups, cookie classes can be really fun. You get the date nighters, the girls-day-outters, the mom and her kiddos, the mom trying to get away from her kiddos, the bakers looking to expand their offerings, the bakers looking to hate royal icing consistencies - and just about everything in between. 💸 And at $75/ticket here in the...
2022-05-101h 00Baking it Down with Sugar Cookie Marketing 🍪53. Baking it Down - Cookie Class Conflict and SWOT TeamsSend us a textIt's finally Tuesday and we're operating ON SCHEDULE for the weekly Sugar Cookie Marketing Facebook Group podcast! We talked a little longer in this episode - but for good reason - lots of content to cover! Here's what we're covering this week:IntroMarketing Minutes - Cookie Class PersonalitiesBusiness of Baking - SWOT AnalysisThe Course Recap - Facebook Live AuditsVoicemails - How to keep the "C" in CRM from standing for "Creepy"Group Stuff
2022-03-151h 23Baking it Down with Sugar Cookie Marketing 🍪51. Baking it Down - Popcorn PositivitySend us a textWelcome to Archer's intro for the Sugar Cookie Marketing Facebook Group podcast! We're runnin' on a skeleton crew (aka Corrie needs to ditch), so welcome to a slightly abridged version of "The Pod." Here's what we're covering this week:IntroMarketing Minutes - Popcorn TintsBusiness of Baking - Positive Shelly BoundariesThe Course RecapGroup Stuff - Upcoming LivesSponsorsIn the Marketing Minutes, Corrie is ridin' illegally not in a fishbowl l...
2022-03-0149 minBaking it Down with Sugar Cookie Marketing 🍪50. Baking it Down - Watering Instagram and DianeSend us a textThe Sugar Cookie Marketing Facebook Group podcast has reached its 50th episode! Which means... the same thing as usual - weird noises from Corrie.Here's what we're covering this week:IntroMarketing Minutes - Water Water, EverywhereBusiness of Baking - Targeted TargetsThe Course Recap - Copy 101Group Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests SponsorsIn the Marketing Minutes, Corrie's been watering the S...
2022-02-221h 05Baking it Down with Sugar Cookie Marketing 🍪49. Baking it Down - Jane and Pre-PlanningSend us a textTake two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice.The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown!Here's what we're covering this week:IntroMarketing Minutes - Call me Colonoscopy Business of Baking - Pre-Planning EasterThe Course Recap - Enrollment is OPENGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests Sponsors...
2022-02-1547 minBaking it Down with Sugar Cookie Marketing 🍪46. Baking it Down - Facebook Times and #PodcastGiveawaySend us a textCorrie forgot to pick up her kid so enjoy this extremely intense episode of the Sugar Cookie Marketing Facebook Group podcast. Warning: elephant noises.Here's what we're covering this week:IntroMarketing Minutes - Facebook Posting - When and WhyBusiness of Baking - Podcast Giveaway (finally)The Course Recap - Facebook Planner AppGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests - Stratia Liquid Gold and Michaels ChocolatesSponsors
2022-01-251h 02Baking it Down with Sugar Cookie Marketing 🍪45. Baking it Down - Effective Universal BillboardsSend us a textListen as Corrie doesn't listen to me talking about small business ethics in this Week's Sugar Cookie Marketing Facebook Group podcast!Here's what we're covering this week:IntroMarketing Minutes - Effective FrequencyBusiness of Baking - Billboard PrincipleThe Course Recap - Facebook Business PlannerGroup Stuff - Upcoming LivesVoicemails / Texts / Emails (571) 556-5644Twinterests - Texture Spray and MiroSponsorsMailbagIn the Marketing Minutes, I wanted t...
2022-01-181h 03Baking it Down with Sugar Cookie Marketing 🍪44. Baking it Down - We vs Me and VoIPSend us a textThere's a podcast?! WHEW it's been a minute - but we're back with a new jazzy intro and the same old interruptions.The Sugar Cookie Marketing Facebook Group podcast is here for the tail end of 2021 talkin' about goal settin' and roadblock gettin'. Here's what we're covering this week:IntroMarketing Minutes - We vs MeBusiness of Baking - VoIP The Course Recap - Enrollment is OPENGroup Stuff - Upcoming LivesVoicemails / Te...
2022-01-1159 minBaking it Down with Sugar Cookie Marketing 🍪41. Baking it Down - A Mission for Smart GoalsSend us a textThe Sugar Cookie Marketing Facebook Group "pod" is back and Corrie's in the Facebook clinker - and all's right with the world. Here's what we're covering this week:IntroMarketing Minutes - Mission StatementsBusiness of Baking - SMARTThe Course Recap - Cookie ClassesVoicemails / Texts / Emails (571) 556-5644Twinterests SponsorsIn the Marketing Minutes, Heather covers Mission Statements. What they are and why they're so important to your marketing messaging. If...
2021-12-071h 16Baking it Down with Sugar Cookie Marketing 🍪40. Baking it Down - A/Be MindfulSend us a textThe Sugar Cookie Marketing Facebook Group duo is finally back (Corrie actually decided to work), but I'm off tomorrow, so you get this a day early and a dollar extra (?). It's the Baking it Down Podcast with Sugar Cookie Marketing! Here's what we're covering this week:IntroMarketing Minutes - A/B/C/D TestingBusiness of Baking - MindfulnessThe Course Recap - FlodeskVoicemails / Texts / Emails (571) 556-5644TwinterestsSponsors
2021-11-291h 06Baking it Down with Sugar Cookie Marketing 🍪35. Baking it Down - Communication and More CommunicationSend us a textHey, it's the Sugar Cookie Marketing Facebook Group Baking it Down podcast! If you're new here (hey mom), welcome! Here's what we're covering this week:IntroMarketing Minutes - Main Street MarketingBusiness of Baking - Validation StationThe Course Recap - Hawaiian Bake-AlongVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.TwinterestsSponsorsMailBag!In the Marketing Minutes, Heather recaps poor Ra...
2021-10-2757 minBaking it Down with Sugar Cookie Marketing 🍪29. Baking it Down - Ray BannedSend us a textTwo days late and a dollar short - but we're back! Welcome to the weekly Baking it Down Podcast from the Sugar Cookie Marketing Facebook Group!Here's what we're covering this week:IntroMarketing Minutes - Ray BansBusiness of Baking - Target Audience Loading...The Course RecapVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.SponsorsMailBag!In the Marketing Minutes, Heather has an addiction...
2021-09-161h 01Baking it Down with Sugar Cookie Marketing 🍪28. Baking it Down - COOKIECON 2021!Send us a textHEYO COOKIECON! This session was recorded Live at CookieCon Orlando 2021 - if you're new here, welcome to the Sugar Cookie Marketing Facebook Group Podcast!Here's what we're covering this week:IntroMarketing Minutes - InvestingBusiness of Baking - Communication is KEYThe Course - Launch Date!Voicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.SponsorsIn the Marketing Minutes, we wanted to talk about investing in yourself...
2021-09-0743 min