Shows
Drinks InsiderEp 34: How Los Cuernos Canned Wine Transformed the On-Trade With Just $1.4MHow did US wine lose the plot — and a whole generation of new consumers?
Cory Assink and Zeke Blattler, co-founders of Los Cuernos, explain what happened and how they’re rebuilding the on-trade wine category, one consumer trial at a time.
They discuss the incentive failures of the three-tier system, why on-premise margins bred stale product and bad value, and how beer distributors outmanoeuvred wine by owning convenience and single-serve.
They detail how they grew their accounts from 0 to more than 240. Forecast: ~15k cases this year, aiming for 50–70k next year.
And don...
2025-09-0359 min
Legends Behind the CraftCanned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos WineMeet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere. Here’s a glimpse of what you’ll learn: Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers Dive into t...
2024-07-1859 min
The Ad PodcastCory Assink & Zeke Blattler - Co founders of Los Cuernos WineCory Assink & Zeke Blattler are the Co founders of Los Cuernos Wine. After pouring wine to thousands of people and wine professionals, they realized wine had become too complicated. Los Cuernos Wine is a non-vintage, consistent house-style that's ready to be enjoyed with or without food. Don't overthink it, drink what you like.
2024-04-221h 08
Rock The ResetCory Assink King of Commercials to King of WineRock The Reset Cory Assink knew what he wanted to do since the 3rd grade. Fresh out of college he landed 60+ International commercials. Cory talks about how flat rates killed the biz and out of necessity and family he rocked the reset button on his life. His love for wine took him into a new lifestyle, and he has zero plans on going back to acting. I asked Cory about some of his favorite wines. (Please note an '97 is hard to find) so here is a link to a 2011 Solaia Red Wine
2017-08-0730 min