Shows
Peculiar Career Chit ChatSuddenly Blessings & Time Sensitive InstructionsWelcome Back to the "I won't keep quiet" series!
Crystal Williams welcomed everyone to the career prosperity prayer call, declaring that "it's go time" to pursue goals now rather than waiting, and emphasized moving away from fixed mindsets by affirming that God will provide necessary resources for those willing to execute. Crystal Williams introduced the theme "suddenly is your portion," illustrating through personal stories and biblical examples (Daniel 6, Genesis 22) that God can bring about swift change, and connected this to time-sensitive divine instructions from the "I Won't Keep Quiet" series, stressing the importance of immediate obedience to experience...
2025-12-0838 minPeculiar Career Chit ChatPursue the Career You Are Called To PursueWelcome Back to the "I won't keep quiet" series!
Career Coach, Crystal Williams, began the session with worship and prayer, then introduced a new musical opening for the career prosperity prayer call to encourage listeners to pursue their purpose without seeking permission. Crystal Williams announced that November is National Career Development Month, continuing the "We Will Not Keep Quiet" series, and shared several strategies for career growth, including creating one's own stage, focusing on the "audience of one" (God), shifting one's mindset to leave the comfort zone, and countering facts with faith. Crystal Williams concluded with a prayer f...
2025-11-2029 min
The Catalyst for the TradesBranding That Works: Crystal Williams on Contractor Growth, Strategy & AccountabilityIs your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors.From common marketing mistakes—like “buckshotting” Facebook—to actionable strategies for brand building and operational excellence, Crystal tells it straight. You’ll learn why strategy trumps tactics...
2025-10-2940 min
Principal Matters: The School Leader's Podcast with William D. ParkerPMP469: Instructional Coaching with Crystal WilliamsMeet Crystal Williams: Crystal Williams is a dedicated instructional leader with 20 years of experience, currently serving as a District Literacy Coach in Houston, Texas. Originally from Albuquerque, NM, she holds a BA in Psychology and MA in Elementary Education. Now in her sixth year as an instructional coach, Crystal is passionate about equity, justice, […]
The post PMP469: Instructional Coaching with Crystal Williams appeared first on Principal Matters.
2025-10-0845 minPeculiar Career Chit ChatDon't Give Up/God's Got ThisCrystal Williams welcomed attendees to the "Career Prosperity Prayer Call" and reintroduced the "I Won't Keep Quiet" series, based on Isaiah 62:1, encouraging persistence and praise. Crystal Williams encouraged attendees to become "nerds for the word" by expanding their appetite for God's word and shared a personal experience of feeling "business angry" and reflecting on Joshua 18:3, which emphasized the dangers of delaying work. Crystal Williams shared insights from sermons, reinforced the message of not giving up, emphasized trading worry for God's peace, and highlighted Luke 10:19, emphasizing that God has given believers authority to overcome challenges.
Need accountability and community...
2025-09-2924 min
Soulful Abundance® with Chris WilliamsEp 60: The Power of the Pivot: Thriving in Shifting Markets with Crystal JohnsonIn this episode of Soulful Abundance with Christine Williams, I sit down with Crystal Johnson, founder of CJ and Co Creative and XO Crystal Nicole to talk about the power of pivots in entrepreneurship. Crystal shares her journey from virtual assistant to running a thriving ads agency, how she's navigated imposter syndrome and money mindset challenges, and why leaning into what lights you up is the key to sustainable success. Together, we explore the reality of building a business in shifting markets, setting boundaries to protect your energy, and embracing bold action even before you feel ready. ...
2025-09-1742 min
The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsYour Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.
2025-07-1553 min
The Kee To GrowthCrystal Williams on Building a Memorable Brand in Home ServicesIn this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values. Crystal provides invaluable insights into...
2025-04-2230 min
The Home Service HustleCrystal Williams: Crystal Clear Growth: Rebranding, ROI, and the Mindset to Make It Happen 🎧 Crystal Clear Growth: Rebranding, ROI, and the Mindset to Make It Happen
This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with the one and only Crystal Williams — founder of Lemon Seed Marketing and a powerhouse behind some of the strongest home service brands in the country.
Crystal gets real about what it takes to grow your business through marketing that actually moves the needle:
💥 Why rebranding isn’t a risk — it’s a strategy
📈 How to track your marketing ROI lik...
2025-04-181h 07
2025-03-0907 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed MarketingShow Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2025Summary In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Hea...
2024-12-2348 min2024-12-0700 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryCrystal Williams: From Family Business to Marketing Success
Join hosts Cassie Pound and Heather Bargender-Wavra as they sit down with Crystal Williams at the Women of HVACR conference in Dallas, Texas. This episode of Power Women of the Trades dives into the dynamic world of women in the trades and key insights from successful female entrepreneurs. Crystal Williams, a board member of the conference and owner of Lemon Seed Marketing, shares her unique journey into the marketing side of the trades, offering valuable advice for women looking to make a mark in this industry.
The conversation spans several vital themes such as the...
2024-11-2037 min
10 Minute MarketingStaff Up: You Need To Hire More Than A Social Media ManagerSend us a textYour ideal marketing team is not just one social media manager who does it all!Join 10 Minute Marketing host Sonja Crystal Williams in exploring the different roles of the ideal social media marketing team in a small or mid-sized business. While a social media manager's role is crucial, that position can include the array of responsibilities that are best broken down into individual roles staffed by a range of dedicated professionals.Today's episode delves deeper into the indispensable roles of other critical job functions such as copywriting o...
2024-11-1221 min10 Minute MarketingGoing Solo or Bringing in the Pros? Deciding Your Digital Marketing Path with Sonja Crystal WilliamsSend us a textAre you fully equipped to handle your digital marketing all by yourself, or is it time to build a team?Join Sonja Crystal Williams as she unpacks this crucial decision in the latest episode of 10 Minute Marketing. Business owners will discover how to evaluate if you're ready to grow your marketing support, explore the pros and cons of solo versus team-based strategies, and gain insight into setting realistic goals and timelines for learning and training.Drawing from past 10 Minute Marketing expert interviews, Sonja offers a simple framework to help...
2024-10-3014 min10 Minute MarketingNavigating Entrepreneurship with Purpose and Trust with Dr. Lori A. MannsSend us a text10 Minute Marketing's Sonja Crystal Williams is joined today by Dr. Lori A. Manns, an acclaimed business coach and marketing strategist, who shares her incredible transition from the corporate world of sales to establishing the Quality Media Consultant Group. Discover how Dr. Lori's journey, as well as her industry keystones such as the Trailblazer Business Summit, empowers purpose-driven entrepreneurs to boost their brand value and revenue.Dr. Lori reveals the critical role of continuous learning and professional development in seizing growth opportunities, and they also dive into the real-world challenges of engaging...
2024-10-2328 min10 Minute MarketingEffective Google Ads Tactics for Growing Your Business with Ankit PatelSend us a textGetting your brand's website ranked in Google's search results is no easy task...but, it can get fast-tracked with the successful setup and implementation of a Google Ads campaign. In today's episode of 10 Minute Marketing, Sonja Crystal Williams sits down with Ankit Patel, CEO and Owner of K3 Marketing, to share his wealth of knowledge on crafting highly effective Google Ads campaigns, specifically for Google Search.Throughout the episode, Ankit delivers expert tips on leveraging key tactics like Google Analytics integration and landing pages to measure ROI accurately. Whether...
2024-10-0924 min10 Minute MarketingStaying On-Trend With Your Content Marketing Strategies with Victoria CarltonSend us a textIn this episode of 10 Minute Marketing, Sonja Crystal Williams is joined by Carlton Creative Co. Founder, Victoria Carlton. Victoria shares her insights and tips on how brands can effectively ensure their marketing efforts are consistently aligned with both short-term and long-term business goals. She goes on to share her wealth of knowledge on effective content creation strategies, from maintaining a cohesive brand voice to navigating the latest trends in AI and video content.Throughout the episode, Sonja and Victoria offer actionable insights from their professional experiences designed to support...
2024-10-0222 min10 Minute MarketingStreamlining Systems & Strategies to Scale Your Business with Diane LamSend us a textThis week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly...
2024-09-2528 min10 Minute MarketingWriting Your Path to Success with Denise ReneeSend us a textCan writing a book be the key to skyrocketing your brand?This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.Sonja...
2024-09-1727 min10 Minute MarketingMastering Marketing Funnels for More Traffic & Leads with Karrie CharitonSend us a textNo matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place. Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to a...
2024-09-1028 min10 Minute MarketingCreating Captivating Quizzes For Your Marketing Funnel with Alefiya KhorakiSend us a textWhat's a single powerful tool that could completely transform your marketing strategy?A) QuizzesB) QuizzesC) QuizzesD) All of the above!Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, she unveils how she stumbled upon her niche in quiz-based marketing and le...
2024-09-0428 min10 Minute MarketingNew Season Teaser: Transform Your Online Marketing Strategy With Expert InsightsSend us a textUnlock the secrets to making your brand stand out in an overcrowded digital market! This season of the 10 Minute Marketing Podcast with Sonja Crystal Williams will feature an amazing lineup of digital marketing experts ready to share their invaluable insights. This season promises to equip you with essential frameworks and strategies that can transform your marketing efforts. From content planning to maximizing reach on your favorite social media, each episode is a treasure trove of practical advice and expert tips. Make sure to grab your pen, paper, or digital device to capture these...
2024-08-2806 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth30 | Marketing Mastery with Crystal Williams of Lemon Seed Marketing: Transforming HVAC and Plumbing BrandsPodcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Po...
2024-04-1531 min2024-03-2809 min10 Minute MarketingBuilding the Ultimate Marketing Team for Community ConnectionSend us a textWhether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced support. Listen to this episode for tips on how to plan for audience outreach within g...
2024-03-2717 min10 Minute MarketingHarnessing the Power of Organic Growth on Instagram with Kelly LeardonSend us a textHow did Kelly Leardon achieve a $28k product launch on only pure organic growth?This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.Over the course of the episode, Kelly shares strategies that have stood the test of time in launching programs that resonate...
2024-03-1325 min2024-03-0201 min10 Minute MarketingCrafting a Thriving Community Through Strategic Marketing with Matt ChambersSend us a textToday's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's success story. As the marketing leader behind the...
2024-03-0118 min10 Minute MarketingClever Networking and E-Commerce Business Growth Tactics with SirDarryl RoundtreeSend us a textWhen someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection?In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurturing relationships has propelled his entrepreneurial journey and grown his business.They discuss how to transform mundane business card exchanges into thriving professional networks, how a timely 'thank you' and the...
2024-02-1427 min10 Minute MarketingOptimizing Your LinkedIn Profile for New Clients, New Contracts, and New JobsSend us a textUnlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With a focus on authenticity and strategic engagement, she peels back the curtain on creating a profile that draws the right attention and fosters meaningful relationships within your industry.This session isn't just about s...
2024-02-0921 min10 Minute MarketingDecluttering Your Life and Business To Create Space for Explosive Online Growth This YearSend us a textIf you could come up with one guiding word or phrase for 2024, what would it be?In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success, and leading with a...
2024-02-0313 min2024-01-1401 min2024-01-1408 min2024-01-1206 min10 Minute MarketingTransforming Your Business Through Balance, Partnerships, and Collabs with Angela HendersonSend us a textWhat are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful experiences from her psychology background, her journey from coffee dates to entrepreneurship, and her experience as an Influencer before it was mainstream.
2023-11-2920 min10 Minute Marketing(Pt. 3) Quality vs. Quantity: Which Content Strategy Leaves Your Audience Begging for More?Send us a textContent creation: a tug-of-war between quality and quantity. Where should you be investing your time and efforts?In our final installment of this three-part series, we're diving deeper into the cause for quality and dissecting why leading brands pour resources into crafting research-driven, high-value content. This includes swaying user trust, boosting engagement, and bolstering your brand reputation.I'm Sonja Crystal Williams, your guide through this maze of content strategy. Tune in as I unpack how regular delivery of top-notch, well-researched content can elevate your brand to an authority in...
2023-11-0815 min10 Minute MarketingSuccessful Ad Creation on Facebook & IG for Newbies with Sonja Crystal WilliamsSend us a textIn this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up. With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of these platforms? Sonja walks through the common hiccups and provides a guide to successful campaign launches on both platforms. We go through the nitty-gritty of setting your ad budget and techniques to i...
2023-10-1117 min10 Minute MarketingDriving Business & Branding Success Through LinkedIn: Coaching Call With Cloe Guidry-Reed Of Hire GroundSend us a textIn this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers. Throughout the episode, they outline the trajectory of Hire Ground's growth and Sonja underlines the significance of personal branding in humanizing a business and nurturing deep connections with customers. She also coaches Cloe up on how to leverage LinkedIn to enhance her personal brand and attract clie...
2023-09-2729 min2023-09-2214 min