Shows
Giants Talk: A San Francisco Giants PodcastWhy Giants’ top prospects have potential for bright future“Giants Talk” hosts Cole Kuiper and Alex Pavlovic react to Baseball America’s top prospect rankings and break down the latest MLB free agency moves. Plus, advisor to baseball operations Curt Casali sits down with Alex at the winter meetings in Orlando.--(2:50) - Jung Hoo Lee detained at LAX airport(8:32) - Giants host their first fan fest(14:42) - San Francisco's offseason updates(17:00) - Reacting to Baseball America's prospect rankings(23:10) - Dodgers sign Kyle Tucker(26:00) - Looking ahead to potential lockout (31:42) - Cody Belling...
2026-01-221h 00
being humnHow to Align Mission, Donors, and Public Messaging — Being HUMNPassion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.They explore:Why nonprofits struggle to communicate clearlyHow to avoid “we need money” messaging that pushes donors awayThe role of mission, donor, and public brand scriptsHow empathy and clarity build lasting donor trustPractical ways to align teams, boards, and communications👉 Learn more about building clarity and traction at gowithhu
2025-10-1447 min
being humnNonprofit Messaging That Drives Mission and DonationsNonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.They cover:Why nonprofits need mission and donor brand scriptsHow to avoid making donors feel like ATMsThe balance between passion and clarity in messagingHow to engage donors authentically and build community 👉 Don’t miss the...
2025-10-0913 min
being humnThe Power of Focused Messaging in Marketing — Being HUMNClarity builds trust—and trust builds business.In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.They explore:The StoryBrand process and why most companies skip empathyHow to create “laser-focused” messaging that connectsWhy no brand survives first contact with customersThe Product Validation Funnel and finding traction quicklyWhy narrowing your message feels hard but pays off👉 Learn more about building clarity and traction at gowithhumn.com
2025-09-301h 03
being humnWhy Trust Is the Foundation of Every Great Brand — HighlightsClarity builds trust—and trust builds business.In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.They explore:The StoryBrand process and why most companies skip empathyHow to create “laser-focused” messaging that connectsWhy no brand survives first contact with customersThe Product Validation Funnel and finding traction quicklyWhy narrowing your message feels hard but pays off👉 Learn more about building clarity and traction at gowithhumn.com
2025-09-2507 min
Brand in the Making by ThinkTank Thought LeadershipHuman-Centered Marketing with Curt Kuiper, Rob Monacelli, and Zach RamirezCurt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable growth.Chapters: (00:00) Introduction to Human-Centered Marketing (03:45) Why Most Marketing Misses the Mark (07:30) Focusing on Customer Problems, Not Solutions (11:50) Brand Scripts and StoryBrand Explained (17:20) Creating Authentic Brand Voice and Personality (23:15) Building and Applying Scalable Marketing Plans (30:10) Choosing the Right...
2025-09-1922 min
being humnSEO in the Age of AI with Jake Britton from WiseBear CreativeStruggling with SEO that doesn’t drive results?In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.Chapters: (00:00) Welcome to Being HUMN + Introd...
2025-09-1644 min
being humnSEO, AI, and StoryBrand: Building Clarity That Converts — HighlightsSEO has changed more in the last two years than ever before.In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.You’ll discover:✔️ Why old SEO tactics (like keyword stuffing) no longer work✔️ How AI tools read and rank content differently today✔️ Why clarity and StoryBrand messaging drive conversions more than clicks✔️ Practical examples of turning traffic into real leads and sales✔️ Why “fluff” content is being penalized...
2025-09-1110 min
being humnWhy Most Brands Fail to Connect with Customers (And How to Fix It)If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).You’ll learn:- Why “talking about yourself” drives customers away- The power of the problem–solution–result framework- How to align your internal team around one clear story- What to fix on your website in the next 10 minutes- How to stop wasting money on random acts of ma...
2025-09-0908 min
being humnStop Being a Useless Marketer - HUMN HighlightThis Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.They discuss:Why desperation-mode marketing never deliversThe problem with chasing “silver bullet” solutionsHow empathy and insight should guide your strategyPractical steps to focus on tactics that actually drive growth👉 Learn more about building strategy-first marketing at gowithhumn.com
2025-09-0601 min
being humnSecret Power of _______ in Marketing — HUMN HighlightIn this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.
2025-09-0500 min
being humnThe 5 Biggest Marketing Mistakes (and How to Fix Them)Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN, Rob and Curt share the five biggest mistakes companies make when trying to connect with customers.They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your entire team around one clear message.Chapters: (00:00) Welcome to Being HUMN with Rob & Curt (00:42) The 5 Key Marketing Mistakes Businesses Make (02:57) StoryBrand: Making the Customer the Hero...
2025-09-0249 min
being humnFix Your Website in 5 Seconds With This SECRET — HUMN Highlightn this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.They reveal:Why most websites lose customers instantlyHow to write messaging that resonates emotionallyThe secret to connecting with visitors in secondsWhy clarity builds trust (and conversions)👉 Learn more about building websites that connect and convert at gowithhumn.com
2025-08-2900 min
being humnThe Death of SEO - No More ‘Set It & Forget It’ — HUMN HighlightSEO isn’t dead—but the way you’ve been doing it is.In this Being HUMN Episode Highlight, Rob and Curt explain why SEO is no longer a “set it and forget it” strategy. They compare SEO to an investment—something you must continually nurture if you want to own your space on Google, search engines, or even AI tools like ChatGPT.👉 Learn how to evolve your SEO and take control of your digital presence at gowithhumn.com.#HUMN #SEO #MarketingStrategy #DigitalMarketing #SearchOptimization #ContentStrategy
2025-08-2800 min
Main Street Success StoriesEpisode 40: Stop Guessing: How to Truly Understand Your CustomersIn this episode, Jennifer sits down with Curt and Rob, co-founders of HUMN Marketing Agency, to unpack the power of customer-centered storytelling and human-first marketing strategy. With complementary backgrounds in design, nonprofit leadership, and brand messaging. The conversation dives into the importance of understanding your customers on a deeper level—and how most business owners are marketing based on assumptions, not insights. You’ll learn how to use frameworks like StoryBrand, plus how HUMN blends human-centered design with smart strategy to build confident, simple marketing plans.💡 Top 5 Takeaways:Don’t market to yourself—market to your customers’...
2025-06-0235 min
GeekWireDeepSeek reality check; Amazon, Kuiper, Bezos, and the Post; lost in the Microsoft garageThis week on the GeekWire Podcast, we dive deep into DeepSeek, the AI project that shaking up the tech world, to better understand the underlying technical advances and the long-term implications for the industry. Joining us is Bill Howe, an associate professor at the University of Washington's Information School and the co-founding director of the UW Center for Responsible AI Systems and Experiences, among other UW roles. Related stories: DeepSeek’s new model shows that AI expertise might matter more than compute in 2025 Allen Institute for AI challenges DeepSeek on key benchmarks with big new...
2025-02-0140 min
Giants Talk: A San Francisco Giants Podcast2022 MLB trade deadline recap: Giants keep Rodón, Pederson as NL West gets strongerAlex Pavlovic and Cole Kuiper break down the Giants’ decision to hold on to Carlos Rodón and Joc Pederson, the reasons San Francisco parted ways with Darin Ruf and Curt Casali and where the team stands in the NL West after the Padres made the blockbuster trade for Juan Soto and the Dodgers acquired Joey Gallo.(1:36) Giants keep Rodón, Pederson at deadline(6:09) Ruf headed to Mets in trade(13:09) What does Casali trade mean for Bart?(17:31) Padres acquire Soto from Nationals Hosted by Simplecast, an AdsWizz company. See...
2022-08-0322 min
Giants Talk: A San Francisco Giants PodcastDoes MLB have Hall of Fame problem?On this episode of Balk Talk, Jessica Kleinschmidt is joined by Britt Ghroli, MLB writer for The Athletic, to discuss the Hall of Fame, if Barry Bonds and Curt Schilling deserve to be enshrined in Cooperstown and the challenges of covering MLB as a woman.(2:10) How prevalent is weed in MLB? (12:45) Why is Hall of Fame voting so controversial? (21:30) Should the voting process be changed? (25:01) Ghiroli weighs in on the Mets’ situation (32:15) Ghiroli discusses the challenges of covering sports as a woman Hosted by Simplecast, an Ad...
2021-01-2741 min