Shows
The Corporate Dropout108: Aggressive Marketing in the Film Industry: Exploring Over Branding, Celebrity Controversies, and the Influence of Word-of-MouthIn this week’s episode, Mix+Shine’s D’Asia Lasala and Hannah Seda join Rachael to discuss the recent marketing strategies observed in the film industry. Together, they explore the impacts of over branding and over marketing, as well as the underlying motives driving these tactics. The trio talks about success stories of movies with minimal marketing investments, such as Saltburn and Oppenheimer, emphasizing the effectiveness of unconventional promotion strategies and the influence of word-of-mouth. Additionally, they examine the impact of celebrity PR missteps and controversies on movie performance, providing insights into the adaptive dynamics of film...2024-03-1427 min
Conscious ChatterTARA + THE ERA OF CUSTOMIZATION In episode 88, Kestrel welcomes Annette Lasala Spillane, the founder and CEO of TARA (The Artisan Row Accessories), to the show. Known for their buildable fine jewelry, TARA intentionally designs each piece so it stands beautifully on its own, but can also be stylishly interchanged with with other pieces in their collection. Throughout this episode, Kestrel and Annette chat about the era of customization, whether it's here to stay, and in what capacity. They also discuss individual ideas of personal style, and innovative ways to make the clothes in your closet go a long way. 2017-11-1533 min