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The Only Way Is EthicsDr. Saif Abed | Episode 15Welcome to Episode 15 of The Only Way is Ethics, the podcast where we navigate the complex intersections of digital health, clinical safety, and regulation. Hosted by Dean Mawson, Founder and Clinical Director of DPM Digital Health Consultancy, this show brings together voices from across the digital health landscape to discuss critical issues shaping the future of healthcare. Dean, a seasoned Clinical Safety Officer, has extensive experience in clinical safety standards, DTAC readiness, and governance, and he uses this platform to explore how we can elevate patient safety and digital health ethics.
Today, we’re thrilled to be j...
2024-11-151h 19
Podiatry MarketingWhat is Your WORD for the Year?💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' The duo explores how this practice can enhance a podiatry business...
2024-07-1517 minPodiatry MarketingKnowing When It's Time to Switch Podiatry Marketing Providers💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insight...
2024-07-0830 minPodiatry MarketingHow Podiatrists Can Adapt to Direct-to-Patient Marketing💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They al...
2024-06-2425 minPodiatry MarketingWhat Would Walt Disney Do?💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.✉️ CONTACTjim@pod...
2024-06-1718 minPodiatry MarketingEnhancing Professional Networking for Podiatrists on Instagram and LinkedIn💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements. The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media...
2024-06-1024 minPodiatry MarketingWhy Your Clinic's Receptionist Might Be Your MVP💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards. The...
2024-06-0322 minPodiatry MarketingGoogle Analytics: A Podiatrist's Guide to Understanding Website Health💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic. The episod...
2024-05-2729 minPodiatry Marketing5 Key Actions for Enhancing Patient Experience & Online Reputation💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve their patient interactions and digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology for convenience, and actively and empathetically responding to feedback and reviews. These steps are aimed at increasing patient satisfaction, fostering practi...
2024-05-1328 minPodiatry MarketingThe 5 Most Important Podiatry Marketing Rules💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages. Additionally, they advise against trying to please everyone, underscoring the importance of targeting your i...
2024-05-0626 minPodiatry MarketingReflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic. The conversation covers practical tips on taking deliberate steps toward personal fulfillment, including the idea of scheduling time off for reflec...
2024-04-2922 minPodiatry MarketingConvenience is One of the Best Marketing Tools💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, such as appointment scheduling, express services for orthotics, parking availability, and online booking processes, emphasizing the positive impact on patient experience and practice reputation. The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient experience from start to fin...
2024-04-2222 minPodiatry Marketing5 Ways to Get In Front of Your Ideal Patients💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events. Along with these strategies, they emphasize the importance of being consistent across platforms, investing time effect...
2024-04-1525 minPodiatry MarketingDemand-Based Pricing in Podiatry💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics. Through personal anecdotes, including a humorous story involving a motel's dynamic pricing during a storm surge, they illustrate supply and demand principles in action. The podcast also covers how podiatrists can apply these...
2024-04-0823 minPodiatry MarketingBeyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides. They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate growth in practices and invigorate staff teams, contributing to the overall health of your practice.✉...
2024-04-0127 minPodiatry MarketingThe Difference Between Sunk Costs and Opportunity Costs💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be critical considerations for all decisions made. They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capita...
2024-03-2520 minPodiatry MarketingLeveraging Your Electronic Medical Record Software for Practice Growth💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs in generating reviews and making the most of what an EMR system can offer to improve the efficiency of a podiatry practice.✉️ CONTACT
2024-03-1823 minPodiatry MarketingMarketing the Practice, Not the Podiatrists💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in mainta...
2024-03-1118 minPodiatry MarketingUnderstanding the Trade-Offs With Different Marketing Providers💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of cli...
2024-03-0426 minPodiatry MarketingWhat's the Best, Not the Cheapest💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide for the practice, making investments to amplify one's online presence and representation, the perceived stigma with 'cheap' mindsets, and the significance of comprehending the difference between price and value. They strongly encourage listen...
2024-02-2620 minPodiatry MarketingHow to Create A Workflow for Before and After Photos💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, improving patient experience, and providing better education about treatments. They also discuss how to create a photo workflow that can streamline processes and save time. The hosts also provide suggestions for how to make this work in any practice, stressing the importance of proper patient consent, photo qualit...
2024-02-1929 minPodiatry MarketingPiggybacking Onto Other Communities💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and co...
2024-02-1221 minPodiatry MarketingWhy Marketing Your Clinic Shouldn’t Be “Set it and Forget It”💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for va...
2024-02-0521 minPodiatry MarketingHow to Audit Your Podiatry Clinic's Marketing Strategy💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they a...
2024-01-2918 minPodiatry MarketingStep-by-Step Guide to Planning a Podiatry Clinic Photoshoot💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.✉️ CONTACTjim@podiatrygrowth.com
2024-01-2230 min
The Direct Care Podcast For SpecialistsPrivate Practice Solutions Book by Dr. Grace Torres-Hodges, DPMSend us a textDr. Grace Torres-Hodges provides insights on direct care in her latest book.Book title: "Private Practice Solution: Reclaiming Physician Autonomy and Restoring the Doctor-Patient Relationship."Emphasizes the importance of the book: - Focusing on reclaiming autonomy - Promoting price transparency in healthcare.Book recommendationsPrivate Practice Solutions Book on AmazonEpisode 40 Saved By GraceLinkedIn https://www.linkedin.com/in/drgracedpm The Direct Care Launch Course - Take $500 off with coupon code FM2025 at checkout before December 12, 2025. Become an Ea...
2024-01-1632 minPodiatry MarketingPromotional SWAG for Your Podiatry Practice💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those...
2024-01-1530 min