Shows
Acquisition CollectiveThe Branding Mistake That Costs Millions in AcquisitionsThe Branding Mistake That Costs Millions in Acquisitions could be the blind spot holding your business back. In this video, we uncover the branding mistake that many entrepreneurs, business buyers, and M&A professionals make—often costing millions in acquisitions. Whether you're prepping your business for sale or buying one, your brand strategy can either multiply enterprise value or tank the deal.You’ll learn how to fix this overlooked M&A branding problem, what investors really look for, and how business branding ties into buyer psychology.Most home service companies are wasting money on mark...2025-06-121h 01
To The Point - Home Services PodcastTTP Micro Episode: Grit, Growth & Getting After ItIn this quick-hitting micro episode, Chris Yano checks in mid-year to help you refocus, realign, and recommit. Are you following through on the plans you made earlier this year—or have they slipped? Chris covers how to get gritty, evaluate your brand message, embrace AI booking agents, and boost CSR performance. He shares lessons from the field, tips for the slower season, and a reminder that it's okay to reset your goals—just don’t stall out.Topics include:Accountability check-in for mid-year goalsThe power of brand story (shoutout to Dan Antonelli & Prolific Brand Design)Real-world impact...2025-06-0510 min
Plumbing & HVAC Hustle PodcastBranding 101 for Home Service Businesses w/ Dan AntonelliIn this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.Discover: • Why most HVAC company names suck—and how to fix yours • The biggest branding mistakes home service owners still make • How to own your market with color psychology, naming, and truck wraps • The true ROI of great branding (including recruiting and exit value)If you’re serious...2025-05-1431 min
Local Marketing SecretsHow To Build a $100M+ Brand For Home Services: Dan AntonelliIn this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.2025-04-2847 min
GPFans - Formule 1-nieuws & meer!Bizarre fout van FIA en deelt straffen uit aan Russell en Antonelli | GPFans Race DayDe FIA heeft twee straffen uitgedeeld na de kwalificatie voor de Grand Prix van Bahrein. George Russell en Andrea Kimi Antonelli van Mercedes zijn de klos, want zij gaan niet vanaf P2 en P4 aan de race beginnen. Ook Nico Hulkenberg is 1 plek teruggezet, maar dan wel door een hele bizarre fout van de FIA.2025-04-1302 min
Recliner To GridEpisode 6 - Chinese Checkmate: Piastri Wins, Ferrari ImplodesIt’s lights out and Ferrari’s out… literally. Dan and Sam are back to break down the return of the Chinese Grand Prix – and what a race it was. Piastri claims his first F1 victory in clinical style, McLaren pulls off a dominant 1-2, and Ferrari disqualifies itself from relevance.The boys dive into:– Piastri’s pole-to-flag masterclass and Norris playing wingman– Double Ferrari DSQ drama: skid plank, underweight, underwhelming– Russell and Antonelli keeping Mercedes quietly in the hunt– Rookie Bearman scores, Ocon’s Haas goes rapid, Alpine disappears again...2025-04-0221 min
Recliner To GridEpisode 5 - Wet, Wild, and Wobbly: Aussie GP Delivers Chaos & CarnageWe’re back! After hiking off the grid (literally), Dan and Sam return to break down a chaotic, rain-soaked start to the 2025 F1 season at the Australian Grand Prix. From Norris holding off a charging Verstappen, to rookies binning it before the lights even went out — Melbourne delivered.The boys cover all the big stories:– Norris wins, Max goes full beast mode, and Piastri nearly buries it in the grass– Cycle lanes, wet seats, and team radios we’ll never forget– 6 DNFs, McLaren team orders, and some surprisingly accurate predictions– Rookies...2025-04-0122 min
The Kee To GrowthMastering Branding for Growth: Dan Antonelli Shares His SecretsIn this episode of the "Kee to Growth" podcast, host Jen McKee is joined by Dan Antonelli, a leader in branding for the trades and service industry. Dan, owner of a successful branding agency in New Jersey, shares his journey from hand painting signs in his youth to creating impactful brands for home service companies today. With 40 employees, Dan is dedicated to helping home service companies stand out with unique and memorable branding. He discusses how his passion for lettering and typography has evolved into a thriving business that integrates branding across various touchpoints like vehicle wraps, collateral, and...2025-03-2538 min
Win Your Mind, Win Your MarketEpisode 12 - Dan Antonelli - Founder of KickCharge CreativeIn this episode, hosts Ryan Fenn and Justin Judd sit down with branding expert Dan Antonelli to dive deep into the power of authenticity, the grind of mastering your craft, and the transformative impact of surrounding yourself with the right people.🔥 "Success leaves clues. Surround yourself with people who inspire you." — Dan Antonelli🔑 Key Takeaways:Authenticity is your superpower in branding and business.Success leaves clues—surround yourself with those who inspire you.Mindset shifts can lead to massive growth in life and business.Gratitude can transform your perspective and fuel resilience.From a teenage sig...2025-03-2457 min
The Estate Agent Consultancy PodcastMen’s Mental Health in Estate Agency with Antonelli Singers & Dan WoodsIn this powerful episode, I sat down with Antonelli Singers and Dan Woods for an open, honest conversation about the state of men’s mental health in the property world. Together, we explored the highs and lows of working in estate agency, sharing our personal stories, challenges we’ve faced, and the lessons we’ve learned along the way.We also discussed practical ways estate agents can take care of their mental well-being while navigating the demands of the industry. Whether you’re an agent yourself or supporting someone in the profession, this episode is filled with valuable...2025-03-2141 min
ALLsportsradioAntonelli imponeert bij knotsgekke seizoensstart! - ALLsportsradio LIVE! 17 maart 2025Afgelopen weekend zijn we dan eindelijk van start gegaan met het nieuwe Formule 1-seizoen. In Melbourne pakte Lando Norris de zege in een race met een knotsgek eind, mede ingegeven door de regen die viel. Hoewel hij ook Driver of the Day werd, mag die titel eigenlijk naar Andrea Kimi Antonelli. Niet alleen finishte hij de race als één van de twee rookies, hij reed zich na een teleurstellende kwalificatie in deze verradelijke omstandigheden helemaal terug naar een vierde positie. We blikten erop terug met Tim Kraaij van GPblog.
Presentatie: Robert Denneman2025-03-1716 min
DOPE Conversations with Dave Carroll and FriendsHow to Build a Brand That Stands Out (And Avoid Common Mistakes!) w/ Dan Antonelli - Ep 20📢 How to Build a Brand That Stands Out (And Avoid Common Mistakes!) w/ Dan Antonelli - Ep 20🚀 Your Brand is Either Helping You Win or Holding You Back 🚀In this episode of Dope Conversations, @DaveCarroll sits down with branding expert and CEO of KickCharge Creative, Dan Antonelli—aka the Michael Jordan of Branding. 🏀🔥If you're a business owner, entrepreneur, or marketing professional, this episode is a must-watch. Your brand is what people say about you when you’re not in the room—what does yours say? 👀✅ The #1 mistake businesses make with branding (hint: it starts with the n...2025-03-1429 minDOPE Conversations with Dave Carroll and FriendsHow to Build a Brand That Stands Out (And Avoid Common Mistakes!) w/ Dan Antonelli - Ep 20How to Build a Brand That Stands Out (And Avoid Common Mistakes!) w/ Dan Antonelli - Ep 20🚀 Your Brand is Either Helping You Win or Holding You Back 🚀In this episode of Dope Conversations, @DaveCarroll sits down with branding expert and CEO of KickCharge Creative, Dan Antonelli—aka the Michael Jordan of Branding. 🏀🔥If you're a business owner, entrepreneur, or marketing professional, this episode is a must-watch. Your brand is what people say about you when you’re not in the room—what does yours say? 👀✅ The #1 mistake businesses make with branding (hint: it starts with th...2025-03-1429 min
Exit Rich: Home Service Secrets with Lance BachmannBranding vs. Marketing: What Every Home Service Business Must KnowWelcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
How do you build a brand that scales and sells? In this episode, I sit down with Dan Antonelli, President of KickCharge Creative, to break down the power of branding in the home service industry. We dive into why most businesses struggle with branding, how a strong brand lowers marketing costs, and what private equity looks for when acquiring a company. If you want to stand out, attract premium customers, and grow your business, this episode is for you.2025-03-1354 min
Marketing Without RulesMWR #15 - Why Most Branding Sucks (And How to Fix It) with Dan AntonelliIn this episode of 'Marketing Without Rules,' host Lewis Vandervalk interviews Dan Antonelli, the founder and CEO of Kick Charge Creative, a branding agency specializing in home service businesses. Dan, with over 25 years of experience and more than 2,000 logos and brand identities to his name, shares his journey from manual lettering to becoming an authority in branding. He discusses the importance of a strong brand in business success, using examples from clients like Grasshopper Heating and Tommy Mello. Dan explains the principles of creating effective truck wraps, the n...2025-03-1157 min
The TradeMarkeBuilding a Brand That Sells: Dan Antonelli on Branding for Home Services CompaniesHow can branding make your business the go-to name in your market? In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Dan Antonelli, CEO of KickCharge Creative, to dive deep into the power of branding in the trades.
Live from the 6th Annual Roofing Process Conference, Dan shares how a strong brand can lower marketing costs, increase customer trust, and boost conversions. Plus, they break down Gary Vaynerchuk’s take on branding vs. marketing, the impact of a polished brand on recruitment, and why your logo and website might be costing yo...2025-02-2826 min
Contractor Evolution200. Celebrating 200 Episodes: Benji Reacts to His Favorite Moments - Benji CarlsonTo learn more about Breakthrough Academy, click here: https://trybta.com/EP200 Today is a very special day for the team here at Contractor Evolution. Today, we’re releasing our 200th episode. We've spoken to some incredible guests, and that has helped us build a following of the coolest listeners in the world. So... if you've been on the show or just listen to it, we want to express profound gratitude to you. To say we are humbled and prou...2025-02-191h 06
De BoordradioDe rookies van 2025: Andrea Kimi AntonelliAndrea Kimi Antonelli wordt gezien als het grootste talent in de Formule 1. Mercedes hoopt zelfs dat het de nieuwe Max Verstappen in huis heeft. Wie is deze 18-jarige Italiaan en hoe waren zijn prestaties in de juniorklasses? Deze aflevering is de eerste in een reeks van zes specials over de nieuwe rookies in 2025. Samen met coureur Richard Verschoor, F1-analist Sebastiaan Bleekemolen en F2-teambaas Sander Dorsman blikken Bas Scharwachter en Joost Nederpelt vooruit op het nieuwe seizoen.Vragen?Voor vragen of opmerkingen over De Boordradio kan je ons altijd mailen op podcast@nu...2025-01-2729 min
Service MVP Sales Training Podcast with Joe CrisaraEpisode 100 - Service Success Stories with Dan Antonelli from KickchargeWelcome to the Service MVP Podcast!In this episode, host Joe Crisara, America’s Service Sales Coach, welcomes his dear friend Dan Antonelli, founder and CEO of KickCharge Creative. Together, they dive into the transformative power of branding and how it fuels business success. From Dan's early days hand-lettering service vans in Staten Island to becoming an industry icon and trusted partner for some of the biggest names in home services, this episode is packed with insights and inspiration.What to Expect:Dan's Journey: From a teenage sign painter to a...2025-01-1036 min
Beers With ContractorsE53 - From $40M to $250M: The Branding Strategy Behind the GrowthIn this episode of Beers with Contractors, hosts Will and Terry unpack a conversation with Dan Antonelli, owner of KickCharge Media. Dan shares insights on effective branding for home service companies, highlighting real-world success stories, including Tommy Mello's A1 Garage’s substantial growth and the innovative Jolly Goat Garage Doors. The episode underscores the significant impact of strong branding on revenue, recruitment, and company culture. Key takeaways include the importance of investing in branding early, avoiding common branding pitfalls, and leveraging community visibility for small businesses. They also discuss Dan's personal experiences, new edition of his book “Branded Not Blan...2024-12-191h 00
Contractors’ Stories PodcastDan Antonelli - Unleashing the Power of Local Marketing: Beyond Digital LeadsIn this episode, Jim Klauck and Dan Antonelli (KickCharge Creative) explore the impactful synergy of non-traditional marketing methods with digital strategies for businesses. Discover how a strategic combination of branding, radio ads, and street visibility can create the highest returns on investment and build a strong community presence. Learn the importance of moving beyond one-dimensional marketing spend, focusing not just online but also on methods that establish a local footprint, making your business a well-known entity in the neighborhood.
Gain insights into the "know, like, and trust" factor, where effective branding across multiple platforms - from podcasts...2024-12-1203 min
Mission Control PodcastBuilding a Better Brand with Dan AntonelliIn this episode of the Mission Control Podcast, Mike sits down with branding expert Dan Antonelli, the mastermind behind KickCharge Creative. Dan shares game-changing insights on why a strong brand is essential for business success and how a poor brand can cost you customers. They explore how to recognize the perfect time to rebrand, tackle common fears about the process, and expose the biggest branding mistakes businesses make—and how to avoid them. With a published book and years of experience, Dan delivers actionable advice to help your brand stand out and thrive. Don’t miss this deep dive into...2024-12-1134 min
Blue Collar ProsperityEliminate White Van Syndrome and Build a Brand That Stands Out with Dan Antonelli Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the...2024-10-2130 min
Motorsport.com Formule 1-podcastF1-update: Zware crash Antonelli, waarom Red Bull en Verstappen meer hoop hebben dan in ZandvoortNiet McLaren of Red Bull, maar juist Lewis Hamilton staat bovenaan de tijdenlijst na de vrijdagse F1-trainingen in Monza. Max Verstappen bleef steken op P14, maar Helmut Marko liet na afloop weten dat Red Bull beter is dan dat de tijdenlijst doet vermoeden. Volgens hem is de balans beter dan in Zandvoort, al had Red Bull in de lange runs nog wel problemen met graining. De vrijdag in Monza stond verder vooral in het teken van Andrea Kimi Antonelli, die tijdens zijn trainingsdebuut nogal stevig crashte in Parabolica. Toto Wolff sprak van een impact van 45G, maar voegde toe...2024-08-3014 min
Grow Your Moving CompanyThe Power of Great Branding with Dan Antonelli of Kickcharge CreativeDan Antonelli is the founder and president of Kickcharge Creative, and best selling author of the book, Branded Not Blanded. He is the world's leading expert on branding for home service companies, and his agency, Kickcharge Creative, has propelled hundreds of home service companies to massive growth, including Tommy Mello's A1 Garage Door Service from $30 million to over $200 million dollars in revenue in a few short years. Dan will also be leading a branding workshop for moving companies at the upcoming Moving Titan Retreat in October! Learn more and connect with Dan Antonelli: Dan’s w...2024-07-291h 11
Blue Collar NationBranded not Blanded with Dan AntonelliMost of us in the home services space are well acquainted with Dan Antonelli's amazing van wraps. What began as Dan's childhood passion, which started in a basement, grew into the award-winning agency Kickcharge Creative.Kickcharge Creative is now the leading brand creation company in the home services space. Dan has helped over 2,500 individual brands recognize the better side of business, all while building a best-in-class agency that’s collectively earned over 250 design awards.Join Eric and Dan to learn what great is and is not. We hope you enjoy the conversation and every person who...2024-06-061h 20
Pressure Washing Marketing PodcastEpisode 33: Creating a Standout Home Service Business Brand - Dan Antonelli of Kickcharge CreativeKickcharge Creative: https://www.kickcharge.com
Dan's Book: https://www.kickcharge.com/tips-tools/our-books-on-branding/
In this video, I had the honor of discussing how to make your home service brand stand-out with branding expert Dan Antonelli of Kickcharge Creative
Dan and his team at Kickcharge Creative have been instrumental in rebranding over 2,000 companies and most famously Tommy Mello’s company, A1 Garage Door Service.
He also authored a best selling book on branding called “Branded Not Blanded”.
Some of the things we discuss in the video are:
✅ The top branding mistakes
✅ How to name your company
✅ When it’s time for a bra...2024-05-2440 min
The Roofer Show379: Branding Your Business: A Roofer’s Guide to Professional Success with Dan AntonelliIn the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us!2024-05-1059 min
NAILED IT! The Business of Construction210. How to Differentiate Your Business in a Competitive Marketplace with Dan AntonelliJoin Joseph Hughes and Dan Antonelli in a dynamic discussion about conquering competitive challenges and distinguishing your home service business in today's saturated market. Discover innovative strategies to elevate your brand and ensure your company stands out, despite the heavy competition and high ad spends that dominate the roofing industry.
What You’ll Learn in This Video:
🚀 Market Differentiation: Joseph and Dan dive into the essentials of setting your business apart from competitors, especially in markets dominated by heavily funded companies.
🛠 Branding and Visibility: Explore effective branding techniques with Dan Antonell...2024-05-0709 min
Million Dollar Electrician - Sale to Scale For Home Service ProsEp 298 - Replay - Branded NOT Blanded with Dan AntonelliWhen it comes to crafting your business's brand, is splurging on a high-end strategy truly worth it? Dan of KickCharge passionately argues yes, explaining that a strong brand is not just about a flashy logo but a meaningful dialogue with your customers. In our candid discussion, we dissect the hidden dangers of budget branding services like those on Fiverr, where trademark troubles and a lack of strategic thinking lurk behind their low costs. We also unpack real stories of home service companies striking gold post-branding facelifts, where memorable mascots and vibrant truck wraps transformed their fortunes, dialing up customer...2024-04-081h 02
Off the Ladder ContractorEpisode 17: Dan Antonelli - Grow Your Business by Taking it From "Blanded to Branded"Send us a textIn this episode Branden interviews Dan Antonelli, founder of Kickcharge Creative. Dan is a genius when it comes to branding home service businesses. We discuss his new book "Branded not Blanded". Dan shares expert advice on building a brand that is "sticky". He helps home services business owners increase their revenue through leveling up their brand. If you need help with your brand, then this is an episode for you!You can order Dan's book below:https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service/dp/0988353911/ref=tmm_pap_swatch_0?_encoding=UTF8&qid...2024-02-2144 min
Nothing But Net with Debbie AntonelliDan Burt, Duquesne WBBDan Burt, Duquesne Women's BasketballLinkTree: https://linktr.ee/NBNwithDA Host: Debbie AntonelliProducer: Brian "BMac" MackayBe sure to listen and subscribe to Nothing But Net with Debbie Antonelli, so you will never miss a future episode! E-mail your questions to Debbie at AskAntonelli@gmail.com for our weekly segment of #AskAntonelli.2024-02-0720 min
Service MVP Sales Training Podcast with Joe CrisaraEpisode 58 - Service Success Stories With Dan Antonelli From KickCharge Creative"So I started when I was 15 years old and I was really fascinated with hand lettering, pinstriping cars and I was doing some signs and I think the first actual service van that I hand lettered in my parents' backyard was for a plumbing company."- Dan Antonelli Growing a small business is no easy task. It takes ingenuity, resolve and setbacks before reaching success.Dan knows this because he’s lived it.From a one-person basement shop to an award-winning agency, Dan navigated the tumultuous small business landscape and...2024-01-2135 min
Zero Ambitions PodcastPH+ revisited: Seeing the wood for the trees (part two), with Andy Simmonds (AECB) and Lenny Antonelli (PH+)Happy post-Christmas day, hope you made it through OK. Today we have part two of the latest Passive House Plus revisited, looking at Lloyd Alter's favourite article of 2021: Seeing the wood for the trees - Placing ecology at the heart of construction.Again, we're joined by authors Lenny Antonelli and Andy Simmonds talking about mass timber, embodied carbon, why we should just use less and, unexpectedly, the place of AI.It turned out to be an extra long one but it felt deserving of the space, so rather than butcher the conversation we...2023-12-2658 minZero Ambitions PodcastPH+ revisited: Seeing the wood for the trees (part one), with Andy Simmonds (AECB) and Lenny Antonelli (PH+)Merry Christmas!This week we have a Passive House Plus revisited two-parter for you, led by our occasional co-host Lloyd Alter, looking at his favourite article of 2021: Seeing the wood for the trees - Placing ecology at the heart of construction.We're joined by authors Lenny Antonelli and Andy Simmonds and the conversation wheels around, covering the place of mass timber as a solution to construction's problems, embodied carbon, why we should just use less, and why it's so hard to use less, amongst lots of other things.It turned out to be...2023-12-251h 05
Lessons From LeroyInterview with Dan Antonelli - Entrepreneur, Inventor and OptimistI hope you enjoyed this episode, send me a text message with your thoughts and suggestions for future episodes, LSOn this episode of Lessons From Leroy; host Leroy Smith interviews Dan Antonelli, Entrepreneur, Inventor, Optimist and Jokester. They will discuss his experiences as founder for several start-ups and his time with several fortune 500 companies, as well as, his 2019 Tedx Talk called, :Do What Makes You Love Yourself"!https://www.ted.com/talks/dan_antonelli_do_what_makes_you_love_yourselfAnd many other interesting topics - Tune-in to this exciting episode today!T...2023-12-1450 min
Agency BytesEp 047 – Dan Antonelli, KickCharge CreativeFeaturing: Dan Antonelli, KickCharge Creative
In this episode, I got to speak with Dan Antonelli, President and Chief Creative Officer of KickCharge Creative. Dan’s agency is by far one of the most deeply niched teams I know of, literally owning the home service branding space and having written the book on it. Dan and I dug into the difference his agency saw once they declared ownership over that space, stopped chasing service-based work that they didn’t find profitable, and rebranded themselves to drink their own cool-aid. Dan experienced a near-death event a few years ago and he spok...2023-12-0830 min
Sales Training. Close It Now!Profit Rocket Growth Summit 2023 Speaker Series Part #10: Unleashing Business Transformation: The Power of Effective Branding with Dan AntonelliIn this enlightening episode of the Close It Now podcast, we dive deep into the world of branding with the renowned Dan Antonelli, founder of Kickcharge Creative. Dan unveils the secrets behind his latest book, 'Branded, Not Blanded,' and explores how effective branding can be the missing piece that transforms your business.Discover why a compelling brand is essential in today's competitive landscape and how it can set your business apart. Dan shares real-world examples of businesses that have experienced remarkable growth through strategic branding.We also delve into the core principles of effective...2023-09-2254 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryMotivation for Working in the Trades | Compilation from Power Women of the Trades Podcast | Part 2On this Power Women of the Trades quick podcast episode we review some of our highlight moments from episodes 9-16.
Featuring:
Michelle Myers Episode 9
Ashley Baillio Episode 10
Angie Snow Episode 11
Dan Antonelli Episode 12
Elaine Damshen Episode 13
Jen Mckee Episode 14
Stephanie Postell Episode 15
Warren Lentz Episode 16
Consider this highlight reel your inspiration and reminder! Check out our feed to hear more from our guests.
Meet the Hosts:
Leslie Harpole is the co-owner of...2023-09-1308 min
The Mondo SolutionHow to Use Color Psychology in Marketing & Brandingwww.mondopodcast.comJordan and Brandon dive deep into the vivid world of "Color Psychology in Marketing & Branding." They illuminate how colors are not just visual elements but powerful psychological tools that can influence emotions, behavior, and consequently, purchasing decisions. With color accounting for up to 90% of a consumer's initial brand impression, the co-hosts emphasize its pivotal role in branding strategy. They delve into real-world applications, drawing insights from experts like Kevin Kaminyar, CEO of Yellow Tree Marketing, who tailored his brand around the positivity and warmth associated with the color yellow. Similarly, Dan Antonelli from Kickcharge...2023-09-111h 03NAILED IT! The Business of Construction170. How To Brand Your Roofing Company For Long Term SuccessHow would your business and life change if you had one of the most recognizable brands in your local area?
What does it take to get people to desire to work with you before they even need your services?
How do you stay on the top of everyone’s mind, so you’re the most referred roofing company?
Our guest today answers all of these question, and more.
Dan Antonelli is the founder of Kickcharge Creative, a branding company for...2023-08-3157 min
Born For The Trades: A Home Service PodcastUnveiling the Future of Home Service Branding: Dan Antonelli and Tommy Mello UniteWelcome to today's episode where we dive deep into the exciting collaboration between two industry powerhouses, Dan Antonelli and Tommy Mello. Join us as we unravel the future of home service branding and gain insights into the visionary minds behind this transformative partnership.Dan Antonelli, the President and Chief Creative Officer of KickCharge Creative, boasts an impressive track record of revolutionizing home service business branding over his illustrious 25-year career. With bestselling books like "Building a Big Small Business Brand" and "Branded Not Blanded: KickCharge Your Home Service Brand" under his belt, Dan is a beacon of...2023-08-3035 minMission Control PodcastMastering Home Service Contractor Branding in 2023 with Dan AntonelliOn todays episode, Mike has on Dan Antonelli, an expert in home service contractor branding. As the author of Branded Not Blanded, book on brand marketing, he has equipped contractors with innovative insights, and guiding them on crafting impactful brand identities. Dan emphasizes that branding encompasses not just what customers perceive, but also the company's internal culture and employee dynamics. He also explains the importance of consumer psychology, empowering contractors to optimize subconscious trust of their target audience. In today’s era of digital evolution, Dan has guided home service contractors in embracing the...2023-08-1753 minThe TradeMarkeFit in or Stand Out with Dan AntonelliOn this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge.
We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards.
Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up the phone to call.
Dan talks to Eric about the importance of having an attention-grabbing brand, as well as some tips and tricks of things to avoid when...2023-07-1948 min
Fight Club 4 BusinessEp. 148 Jake WoldJake Wold is the CEO of Right Way Garage Doors in California and oversees the garage door Division for Axolotl Global, creators of authentic surface applications and products that include metal, concrete, terrazzo, terracotta, stone and glass.Time Stamps:📌[5:23]What does Jake do when things go the "wrong" way?📌[6:45]Jake loves hearing about the experiences when things go the wrong way. RW used to represent their last names...📌[7:05]Dan Antonelli talked Jake into changing their company name📌[7:52]We do things the right way for external and internal audiences...📌[8:24]"Do...2023-06-2657 minMillion Dollar Electrician - Sale to Scale For Home Service ProsEpisode 98 - Branded NOT Blanded with Dan AntonelliJoseph, Clay, and Dan discussed the controversy around branding for electricians, with Dan advocating for investing in a quality brand rather than going cheap on platforms like Fiverr. They also discussed the potential ethical concerns with crowdsourcing designs and the shortcuts some designers may take, such as trademark infringement.The Red-Headed Stepchild of the industry - Two master electricians discuss the lack of attention given to their trade. Dan, Joseph, and Clay discussed the importance of investing in branding for service companies, as poor branding can be more expensive in the long run. They also e...2023-06-231h 02
The Roofer Show333: Is Your Roofing Business Branded Or Blanded with Dan Antonelli In the roofing business, profitability and success come to those who brand the best. Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company–and IF you come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us to learn...2023-06-231h 04Million Dollar Electrician - Sale to Scale For Home Service ProsEpisode 92 - The Action Guide to Fixing Your Schedule PT 1Ep 92 - The ACTION guide to fixing your schedule Pt 1 - June 15 Clay and Joseph had a fun conversation about various topics including their lateness, gang signs, martial arts, and scheduling. They acknowledged that they couldn't cover everything about scheduling in one episode and hinted at a possible series. -Clay and Joseph discussed various topics including their upcoming 100th episode, a recent interview with a former client, and the importance of being human and imperfect in their podcast. They also briefly touched on the topic of scheduling and hinted that it may...2023-06-1537 minZero Ambitions PodcastAn outsider's view on green building in UK and Ireland, AKA 'Lloyd loves wood now', with Lloyd Alter (Upfront Carbon; Passive House Accelerator)This week we have a transatlantic expert's perspective on the state of sustainable building in Ireland and the UK. Friend of the show, Lloyd’s Alter joined us after a research trip and drinking holiday to the UK.We thought it would be interesting to ask him to tell us about what learned on his travels and he offered us hiss thoughts on wood, the inspiring projects he visited, the people he met, cycling in Dublin, ventilation, air quality, transport, and all sorts.Notes from the episodeThat Extinction Beckons art ex...2023-06-061h 17
The Million Dollar Wrap Shop PodcastWrap design and the importance of of the design process part 2 Feat. Dan AntonelliIn this episode we sit down with Dan Antonelli, Founder and president of Kickcharge Creative. We discuss the design process and how the power of branding can change lives and influence the trajectory of your business.2023-05-1759 min
Contractor Evolution106. Is Wrapping Your Vehicles Worth It? - Dan AntonelliTo learn more about Breakthrough Academy, Click Here Use The Scrollers To See Dan’s Brand Transformations (srsly cool): https://www.kickcharge.com/portfolio/small-business-rebranding-before-after/ Dan’s Book “Branded, Not Blanded:” https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9 If you’ve ever wondered whether wrapping your fleet of vehicles is worth the cost, this episode is a must-listen. We’re suuuper lucky to have the “G.O.A.T.” of vehicle wraps, Dan Antonelli, on the show today. His agency KickCharge Creative has built brands for some of the biggest home servic...2023-05-0353 minPower Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryThe Power of Brand Identity: Expert Tips from Dan AntonelliDo you want to skyrocket your business success through a powerful, unified branding strategy? Discover how your small business can achieve this, as Dan Antonelli reveals the secrets to unlocking a thriving, prosperous enterprise through consistent branding tactics.
As Dan Antonelli developed expertise in branding and marketing, he was met with an unexpected twist: the power of empathy in connecting with customers, and instilling themes of confidence, honesty, and trustworthiness. With this realization, Dan began working wonders and has since achieved great success in helping businesses flourish with strong branding and unforgettable brand experiences. What other surprises...2023-04-2648 min
Fight Club 4 BusinessEp. 140 Ryan ReddingBusiness consultant & marketing strategist with experience in multiple industries and market sectors. Owns a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Also has extensive experience in non profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.Time Stamps:📍[6:40]Marketing in the wild...📍[7:36]What Ryan learned from the ad agency life to his full service marketing company📍[8:14]How we match advertising to revenue?📍[9:24]The role of brand ide...2023-04-2458 min
The Craft Your Life Radio Show - live empowered & trusted.Unleashing Your Brand’s Potential: Insights from Dan Antonelli on the Koolers Lifestyle Podcast #42In this episode of the Koolers Lifestyle Podcast, host Matthew Kuehlhorn interviews Dan Antonelli, the President and Creative Director of KickCharge Creative, a marketing agency that helps businesses grow through brand-driven solutions. They discuss the importance of logos and how style can impact customer perception, memory, and reviews. Dan even shares his experience rebranding Matthew's main company, Kooler Garage Doors. Learn from Dan's extensive experience in the industry and discover how you can take your brand to the next level.
Website:
https://www.kickcharge.com/tips-tools/our-books-cwdm/
Book:
Website - https://www.kickcharge...2023-04-2340 min
Design EmergencyJulia Watson on indigenous designHow can we develop safe, sustainable ways of designing, making and building? In this episode, Alice Rawsthorn talks to Julia Watson, the designer, academic and activist whose years of research into the ancient nature-based technologies and sacred landscapes created by indigenous communities in remote parts of our planet promise to produce ingenious solutions to the devastating damage caused by the climate emergency.Raised in Australia and based in the US, Julia spent 20 years researching the diverse ways in which isolated communities have drawn on ancient wisdom and readily available natural materials to design ecologically responsible ways...2023-03-2243 min
Fight Club 4 BusinessEp. 135 Tommy MelloTommy Mello is the owner and operator of A1 Garage Door Service, a leading $200+ million home service business based in Phoenix, Arizona, with over 700 employees in 19 states.Tommy is also the host of the Home Service Expert, a top 0.1% podcast in the world, and the author of Elevate, a book where he shares his secret to attracting, retaining, and developing A-Players.Time Stamps:📌[7:10]Marketing: The value of a strong brand...📌[7:33]Defining the identity of your "brand"📌[7:54]Marketing: the importance of consistency📌[8:15]Book Rec: Wizard of Ads📌[8:23]Boo...2023-03-141h 12
The ServiceLegend PodcastThe ServiceLegend Podcast - Episode #33 -Disruptive Branding for Home Service Businesses W/ Dan AntonelliIntroducing Dan Antonelli, President and Chief Creative Officer of award-winning branding agency KickCharge Creative. Dan is a nationally recognized expert on home service branding, with over 25 years of experience overseeing the branding of more home service businesses than any other brand agency in the world. Join us as Dan shares his insights on disruptive branding and how it can help home service businesses stand out in the market. Listen in as we explore Dan's expertise on the Service Legend Podcast.
If you want your business to reach new heights, listen in on the Service Legend Podcast today!2023-03-0342 min
Nothing But Net with Debbie AntonelliDan Burt, Duquesne WBBDan Burt, Duquesne Women's Basketball
LinkTree: https://linktr.ee/NBNwithDA
Host: Debbie Antonelli
Producer: Brian "BMac" Mackay
In our latest "One on One with the Coaches of the Atlantic 10 Conference," Debbie Antonelli talks to Dan Burt, the Head Coach of Duquesne Women's Basketball.
Be sure to listen and subscribe to Nothing But Net with Debbie Antonelli, so you will never miss a future episode!
E-Mail your questions to Debbie at AskAntonelli@gmail.com for our weekly segment of #AskAntonelli.2023-02-1816 min
Better Sign Shop PodcastDesign Like Lives are at Stake // Dan Antonelli of KickCharge CreativeIndustry legend – Dan Antonelli of KickCharge Creative joins us to talk about his new book Branded Not Blanded and to discuss why you're playing with fire if you're not educating your sign shop's customers on the importance of design and branding.Make sure you pick up a copy of Dan's latest book – Branded Not Blanded – at https://www.kickcharge.com/books/---This episode sponsored by:GCI Digital ImagingYour large / grand format trade printing partnerOwner T.J. Bedacht and his team focus on providing customer service the old-school way. C...2023-01-241h 18
The Home Service Expert PodcastHow To Get Clients To Sell Themselves On Your Brand Before They Even Call YouDan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world. In this episode, we talked about branding, digital marketing, graphic design, market research, trademarking and copyright…2022-12-301h 09
Roofing Podcast: Hook Better LeadsWhy Roofing Brands Suck? & What To Do About It (Dan Antonelli of Kickcharge)Why do most roofing brands suck? We tried to get to the bottom of it and what to do about it in this interview.Kickcharge's website: https://www.kickcharge.com/Our website: https://hookagency.com/2022-12-3039 min
Contractor Growth Network#371 The New Era of Branding (feat. Dan Antonelli - Kickcharge Creative)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT AT WWW.NEWERACONTRACTINGSUMMIT.COM Dan Antontelli has helped hundred of contractors redefine their brand. Whether it be vehichle wraps, a new company name and logo, and more! Dan is the go-to guy when it comes to branding for your contracting business. Dan is one of our presenters at the New Era of Contracting Summit January 18th and 19th 2023. Consider today a preview for what he'll be talking about during his talk! 2022-12-3022 min