Shows
The Cyber PMM PodcastS3:E5 - A Live Look Inside a Product Marketer's Event Journey at Cisco Live in San Diego 2025Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt. Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk. Experience the atmosphere of Cisco Live compared to other cybersecurity events, and delve into exciting discussions about AI, reasoning models, and groundbreaking technologies. This episode captures the essence of what it means to be a product...2025-06-1308 minThe Cyber PMM PodcastCyber PMM Brief #26This week:Latest podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding movements, threat actor rebrands between MSFT and CRWD, Hubspot's integration with ChatGPT, new PMM gigs, and why your tagline might still be unclear.2025-06-0712 minThe Cyber PMM PodcastS3:E4 - Strangled by Lanyards: A PMM’s Guide to Doing Events RightIn this episode of the Cyber PMM Podcast, Dane breaks down the critical role events play in a PMM's life and how to navigate them effectively. Fresh from the RSA conference and facing multiple upcoming events, Dane shares insights into aligning product marketing strategies with events, working seamlessly with event teams, and focusing on high-value activities while avoiding distractions. Learn how to use events as powerful marketing moments to showcase your product, maintain consistency in messaging, and drive product launches successfully. Tune in for expert advice on managing the chaos and maximizing the impact of your presence at industry...2025-06-0508 minThe Cyber PMM PodcastS3:E3 - Cyber PMM Brief #25AI-Generated Podcast: Cyber PMM Brief 25 RecapIn this groundbreaking episode of the Cyber PMM podcast, Dane introduces the first-ever AI-generated podcast using Notebook LM. Featuring a comprehensive recap of Cyber PMM Brief #25, the episode highlights critical updates in Cyber Product Marketing, industry news, and strategic insights. Key topics include Jonathan Pipek's deep dive into modern B2B product marketing, Zscaler's acquisition of Red Canary, key findings from the PMA 2025 State of Product Marketing report, and the CrowdStrike 2025 Global Threat Report. You'll also find valuable tips for PMMs, upcoming events, job alerts, and much more. Don't miss this episode...2025-05-3009 minThe Cyber PMM PodcastS3:E2 — Jonathan Pipek on Modern B2B Product Marketing RealitiesIn this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting and a revered product marketing consultant for B2B SaaS startups. Jonathan shares his extensive experience working with companies like CareerBuilder, Assurant, and Lion Guard, and discusses the best practices for product marketing in the cybersecurity space. We dive into Jonathan's career journey, the evolution of product marketing, the impact of AI on the industry, and essential strategies for effective product adoption. The conversation also covers tips for aspiring product marketers, maintaining work-life balance, and the importance...2025-05-2952 minThe Cyber PMM PodcastS3:E1 - Product Marketing on a Team of TeamsBuilding Teams of Teams: Season 3 Kickoff with General Stanley McChrystal's FrameworkIn this compelling kickoff episode for Season 3 of Cyber PMM, host Dane delves into the revolutionary 'Team of Teams' concept introduced by General Stanley McChrystal. Learn why traditional hierarchical structures are giving way to dynamic networks, and how product marketers can thrive in this collaborative environment. Dane shares insights on creating effective teams, dispels myths about product marketing authority, and explores the integration of agentic AI into team dynamics. Tune in to discover practical frameworks, tactical tips for collaboration, and what this new season...2025-05-2214 minThe Cyber PMM PodcastSeason 2 is a WRAP - Season 3 Kickoff: Team of TeamsThanks for tuning in to Season 2 - get ready for Season 3 launching this week!Thank you to everyone who tuned in to Season 2 of Cyber PMM 🐳 content/podcast, it was an adventure. It's time to turn to Season 3: Product Marketing as a Team of Teams. Hope you will join! Borrowing from a concept I learned in General Stan McChrystal's book 'Team of Teams', I will dive into: - the complex challenges facing the product marketing teams today- leading without authority - the key teams/functions that we work wit...2025-05-1902 minThe Cyber PMM PodcastAni Gottiparthy - CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AIUnlocking Competitive Intelligence with AI: An Interview with Ani GottiparthyIn this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive intelligence through AI. Ani shares his journey from studying at UC Berkeley to working at Logitech and finally founding Hindsight through Y Combinator. The conversation covers startup challenges, the integration of AI in competitive intelligence, and the importance of secure, data-driven positioning. Learn how AI can automate and enhance competitive analysis, making it easier for teams to stay ahead in...2025-05-1535 minThe Cyber PMM PodcastThe RSAC 2025 Messaging Tour is LIVE!Join Dane from Cyber PMM as he embarks on the 2025 RSAC (RSA Conference) messaging tour. In this episode, Dane dodges goats, monster trucks and magicians as he navigates through nearly every vendor booth, detailing the latest innovations and key messages from leading cybersecurity vendors. From supply chain security to AI-powered solutions, discover how the cybersecurity landscape is evolving, and get insights on the technology that’s shaping the future of the industry. Don't miss this in-depth exploration of RSAC 2025!Watch the video version on YouTube here: https://youtu.be/hLWlJ_Y6DSA2025-05-0951 minThe Cyber PMM PodcastAI-Era Cyber Buyers: What Content Converts in 2025Unveiling Cybersecurity Content That Influences Buyers | Cyber PMM PodcastIn this episode of the Cyber PMM Podcast, host Dane shares research on the most effective product content formats influencing cybersecurity buying decisions in 2025. Tune in to learn how modern cyber buyers leverage AI tools, peer networks, and self-directed research, and discover which content formats like demos, product tours, and white papers resonate most with different cyber buyer personas. Gain insights into optimizing content for AI consumption, creating impactful self-service experiences, and amplifying customer advocacy. This episode is essential for product marketers aiming to stay relevant in the evolving digital landscape.00:00...2025-04-2417 minThe Cyber PMM PodcastCreating Product Content in the Age of LLMsNavigating the AI-Enabled Buyer's Journey: Essential Content Strategies for Product MarketersIn this episode, we explore the transition from traditional content marketing to the AI-enabled Buyer’s Flow. Discover how the rise of AI tools like ChatGPT and Claude are transforming the way buyers seek information and make purchasing decisions. Learn about the three key phases in the modern buyer’s journey—signal spark, peer echo, and demo hunt—and how to adapt your content strategy to meet these new demands. I also dive into a 10-step content creation sanity check to ensure your strategies remain effective and relevant...2025-04-1713 minThe Cyber PMM PodcastMartin Naydenov of Frost & Sullivan: Market Research and Insights on Cybersecurity MarketsIn this episode of the Cyber PMM Podcast, host Dane welcomes Martin Naydenov, Industry Principal at Frost & Sullivan, to discuss the intricacies of the cybersecurity market. From Martin's unconventional journey into cybersecurity and market research to the latest trends in threat intelligence and AI, this episode is packed with insights for product marketers and cybersecurity professionals. Martin shares his experiences navigating the evolving landscape of cyber threats, the importance of customized market research, and effective go-to-market strategies. The conversation also delves into the potential of AI in cybersecurity and practical advice for product marketers to stay ahead in a...2025-04-1050 minThe Cyber PMM PodcastRiding the Wave of AI Innovation: Product Marketing in 2025Riding the Wave of Innovation: Product Marketing in 2025In this episode of the Cyber PMM Podcast, host Dane Disimino explores the dynamic landscape of AI innovation from a product marketing lens in 2025. He discusses the accelerating pace of innovation, driven by AI and rapid technological advancements, and shares his personal journey with entrepreneurship and product marketing. Dane emphasizes the importance of adaptability, strategic messaging, and an innovation mindset for PMMs to thrive in the ever-evolving digital age. Tune in to learn how to navigate the chaos, balance legacy and new products, and leverage AI to stay ahead. Don't miss...2025-04-0206 minThe Cyber PMM PodcastMastering Product Launches: How to Survive the Chaos While Staying SaneIn this episode, Dane Disimino dives into the intricacies of product launches in a competitive market. Covering critical realities, he addresses common pitfalls such as unclear messaging, lack of program management and lack of executive sponsorship. Dane breaks down launches into three tiers to effectively manage resources and minimize disruptions. He also emphasizes the importance of dedicated launch managers and relays the concept of 'Marketing Moments' for bundling product launches into unified themes. With practical advice, this episode is a must-watch for product marketers aiming for a successful launch strategy. 00:00 Introduction to Product Launch Challenges01:16...2025-03-2713 minThe Cyber PMM PodcastExploring SOC Surveys, AI, and Cybersecurity Trends with Christopher CrowleyExploring SOC Surveys, AI, and Cybersecurity Trends with Christopher CrowleyIn this episode of the Cyber PMM podcast, I interview Christopher Crowley, a cybersecurity consultant at Montance LLC and instructor at the SANS Institute. We discuss his extensive +20-year journey in cybersecurity, from high school tape backups to handling major incidents during Hurricane Katrina. Chris delves into his work on the annual SANS SOC survey, revealing key trends in security operations, AI, and the evolving role of SOC analysts. We also explore challenges in implementing AI, the importance of meaningful work in retaining talent, and what the future...2025-03-2047 minThe Cyber PMM PodcastInterview with Christopher SteffenExploring Zero Trust and AI in Cybersecurity with Christopher SteffenIn this episode of the Cyber PMM podcast, I interview Christopher Steffen, a cybersecurity analyst, thought leader, and VP of research at Enterprise Management Associates (EMA). We discuss Christopher's recent travels and activities, his insights on the RSA Conference (RSAC), and emerging trends in cybersecurity, especially related to AI and automation. Christopher shares his concerns about the commoditization of Zero Trust and elaborates on how AI and APIs are transforming the cybersecurity landscape. He also offers practical advice for product marketers in the cybersecurity field and tips for effective analyst...2025-03-1349 minThe Cyber PMM PodcastGet My New Book for FREE Until Saturday March 15th - Through the Cyber Maze🚀 My Book, Through the Cyber Maze, is LIVE! Get it FREE Until Saturday, March 15th! 🚀12 years. 7 vendors. Somehow I've lived to tell the story of my maze-like journey through the chaos of cybersecurity and product marketing. This is my first book. I’m figuring it out as I go, but life’s too short not to give it a shot.What's Inside?📖 Through the Cyber Maze is a collection of 7 stories filled with hard-earned lessons, behind-the-scenes moments, and the realities of navigating an industry built on chaos.I take you through:🚢 7 Chapters, 7 "Ships"Part 1: The Comodo Pirate ShipPart 2: The Optiv Cruise Shi...2025-03-1202 minThe Cyber PMM PodcastAI for Beginners (Like Me): The 10 Camps of AI Innovation - Cutting Through the HypeWelcome to the Cyber PMM podcast! In this episode, Dane Disimino breaks down the overwhelming surge of AI innovations into 10 distinct categories or 'camps'. From chip makers to large language models, AI-native startups to enterprise-focused development platforms, discover the key players and technologies shaping the future. Learn about the latest tools, frameworks, and how to keep up with this fast-evolving digital landscape. Perfect for beginners and anyone looking to understand the basics of AI. Tune in for a simplified guide to cutting through the AI hype and staying relevant in the tech world.00:00 Introduction and AI Hype2025-02-2713 minThe Cyber PMM PodcastZero Trust Thirty: Interview with Dr. Zero Trust -- Chase Cunningham, on AI, Cybersecurity, and MoreThis week, I sit down withDr. Zero Trust, Chase Cunningham, a cybersecurity expert with a background in theNavy, NSA, and Forrester, to discuss the current chaos in AI, security, and the financial world.Fromnation-state cyber strategies tohow AI is reshaping software development, this episode covers:✔️ The explosion of AI security threats & deepfakes✔️ TheBuy the Breach stock strategy✔️ What cybersecurity vendors get wrong when pitching analysts✔️ How the game is being impacted by AI advancements🔊 Tune in now—this is one you don’t want to miss!👉 Don't forget to lik...2025-02-2025 minThe Cyber PMM PodcastDrowning in AI Chaos? Here's What You Need to KnowIn this episode of the Cyber PMM podcast, host Dane Disimino addresses the overwhelming flood of AI innovations and market changes plastered all over LinkedIn. Dane dives into his own journey of exploring AI's potential for product marketers, starting with Jensen Huang's CES keynote. He elaborates on the concepts of generative AI, agentic AI, and their implications for the future of product marketing after researching and testing nearly 30 AI tools.
Dane shares his experiences with no-code developer tools like Bolt and Bubble, where he quickly transitioned from a product marketer to an app developer. He discusses the...2025-02-0412 minThe Cyber PMM PodcastWhen Will AI Agents Replace PMMs?Join this podcast to dive into the world of AI Agents. After watching Jensen Huang's CES keynote, I began thinking, why can't AI Agents replace my job? And down the rabbit hole I went, diving into the practicality of coding AI Agents with Cursor with zero coding experience, I began to take things more seriously. In this episode, I go through the possibility of an AI Agent-based future for product marketing and share what you need to know to prepare - those prepared for AI Agents will lead the way forward.
Please subscribe to...2025-01-1714 minThe Cyber PMM PodcastSteve MulterFor more than 25 years, Steve Multer has partnered with the world’s most powerful and influential brands to craft and share their core values to the global marketplace. He’s delivered more than 20,000 talks at 1000+ events for over 2.5 million customers, partners, and industry analysts. As a keynote speaker, executive presence trainer, and presentation coach across North America, Europe, and Asia, Steve is an enthusiastic evangelist for better Corporate Storytelling, guiding executives, thought leaders, and sales teams at every level in their careers toward stronger spoken content and measurable communication success.
I have personally been impacted by Steve's coaching while a PM...2025-01-1650 minThe Cyber PMM PodcastRichard StiennonJoin this conversation with cybersecurity industry and market expert Richard Stiennon. Learn about his industry origin story, the IT Harvest beginnings, how he's categorizing 10,000+ products, overall market trends, and his advice for Cyber PMMs on how to meet buyers in the coming age of AI-assisted buyer research. 2025-01-1539 minThe Cyber PMM PodcastJon OltsikThis is the inaugural episode of the Cyber PMM channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career, sharing his valuable insights and experiences. He discusses the pivotal moments that shaped his journey, offers in-depth observations on the evolving cybersecurity landscape, and provides practical advice for product marketers navigating this dynamic field. From personal anecdotes to professional wisdom, this conversation is a must-watch for anyone interested in the intersection of industry dynamics, cybersecurity, and product marketing.2025-01-1442 min