Shows
A Change of BrandInstacart with Daniel Renda & Kevin ByrdWe’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn’t easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off...2023-06-2739 min
The Follow-upInstacartwith—Daniel Renda, Wolff Olins—and—Kevin Byrd, Instacart—Original post with images at https://bit.ly/bnpodcast0582022-11-1542 minThe Follow-upInstacartwith—Daniel Renda, Wolff Olins—and—Kevin Byrd, Instacart—Original post with images at https://bit.ly/bnpodcast0582022-11-1542 min