Shows
Lenny's ReadsEcosystem is the next big growth channelAI gave everyone speed - but that same speed flooded every distribution channel. Search traffic's down, inboxes are overrun, and even virality is harder when everyone's shipping quickly.In this episode, Emily Kramer reveals the strategy behind today's breakout companies: ecosystem. Instead of going direct, win through partners, creators, communities, and integrations that already have your audience's trust. If you're still relying on the old playbook in an AI-saturated world, this episode will help you rewire your strategy.In this episode, you’ll learn:• Why classic inbound, outbound, virality, events, and life...
2025-11-1111 min
Bridge the Gap™ by Revenue ReimaginedEpisode #91 “We Were Gonna Run Out of Money” — Arrows CEO Reveals Make-or-Break Go-To-Market Pivot ft. Daniel ZarickOn this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit.He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough.From ripping out dash...
2025-04-0940 min
The built hapily Podcastbuilt hapily podcast | Season 1, Episode 9: Daniel ZarickIn this episode of the built hapily podcast, we dive deep with Daniel Zarick, Co-Founder of Arrows, the leading onboarding platform in the HubSpot ecosystem. Daniel shares the journey from building standalone tools to becoming a HubSpot Ventures-backed app, launching Sales Rooms, Client Portals, and more. Learn how Arrows integrates seamlessly into HubSpot, empowering teams to create happy customers through every stage of the customer journey.Timestamps:0:00 – Intro & Daniel’s Origin Story3:00 – Building CRM-Native Tools8:45 – Evolution of Arrows: From Standalone to Integrated14:30 – Sales Rooms & Client Portals Explained22:00 – Why HubSpot is the Future for S...
2024-12-1247 min
Dimmo's 10 Minute Tech PitchEp. 021 - Arrows - Customer Onboarding for HubspotOn this episode, Sarah Brazier chats with Daniel Zarick, CEO of Arrows, a collaborative customer onboarding tool that lives in Hubspot.
You'll learn why Arrows was created, the types of companies that use their solution, challenges they solve for, and how they're different.
2024-07-2510 min
UpYourStackEpisode 2 - ArrowsNoah Berk chats with Daniel Zarick , co-founder of Arrows. Daniel discusses his background, the journey of founding Arrows, a customer onboarding tool for HubSpot users, and the evolution of their product. They dive into the inspiration behind Arrows, its unique features, the challenges of building custom solutions, and the importance of focusing on deep integrations. Daniel also shares insights about adopting AI in their operations and the HubSpot ecosystem. Lastly, they explore the impact of Arrows on customer success and highlight key integrations and future plans. 00:00 Introduction to Up Your Stack Podcast 00:28 Meet Daniel from Arrows ...
2024-07-2228 min
The GTMnow PodcastGTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows' Journey with Daniel ZarickDaniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.Discussed in this Episode:The benefits and challenges of going to market in a single platform ecosystem like HubSpotHow to gain traction and build relationships with key stakeholders in a crowded partner ecosystemStrategies for leveraging content marketing to punch above your weight as a startupThe power of focus and persistence in achieving outsized...
2024-05-2154 min
Good Morning EcosystemHow to Get to the Top with Sam Anderson and Daniel ZarickIdentifying the opportunity. Taking early bets. Getting clear on a vision. Listen in as CEOs at Origin63 and Arrows share their paths to the top in 2024 in HubSpot’s ecosystem and where they’re focused next.
2024-05-1432 min
Out of BetaWorking in BetsPeter finds he has 4 million test rows in his database and needs to do something about them without breaking everything, while he still tries to nail down how to position Reform. Who exactly is Reform for and how does he communicate that? Matt is bringing a series of bets to a close and making some important changes, such as a move away from usage-based pricing.Sponsor - RecastThank you to this month’s sponsor, Recast, a tool that helps podcasters turn long form video and audio content into short clips for social media, like Ti...
2022-11-1742 min
Made with GritSize of markets, pivots, and funding with Daniel Zarick (founder of Arrows.to)Notes:Daniel Zarick (Founder of Arrows.to)Why it's hard to do a podcast about your business when you're growing a company in a competitive categoryLearning about the compounding of SaaS with Daniel's Twilio experience (23rd employee)Some markets are a lot bigger than you thinkDaniel talks about going from bootstrapper to VC-funded with Arrows.toHow did you meet all of the high profile angel investors that joined your seed round?Operators as investorsThe current funding market with valuations droppingWhat were the first things Daniel spent the money on?Pivoting Arrows to an integration-based product (currently focusing on...
2022-05-1148 min
Keep Going... with Arrows.toOur first team retreat (Ep. 51)Things have been busy here at Arrows HQ, but we made time to get the team together for the first time. Most of us had never met each other before. On this episode, we have Kim and Matt on discuss the experience of organizing and attending our team retreat.
2022-03-1522 minKeep Going... with Arrows.toIt takes a team to create Happy Customers (Ep. 50)Arrows is launching its second podcast today, called Happy Customers. So we have Stuart Balcombe on the show, the host of Happy Customers and the head of product marketing at Arrows. We talk about why we're launching a podcast, what the goal of the podcast is, and some tips he learned after creating multiple podcasts now.
Please subscribe to Happy Customers! https://happycustomers.transistor.fm/subscribe
2022-01-1820 minKeep Going... with Arrows.toLaunching our ebook, with Shareil Nariman (Ep. 49)We're joined this week by the first Arrows employee, Shareil Nariman. Last week we launched the ebook that was written by Shareil, and it was a smashing success. Much better than we'd expected. Shareil tells us what it was like to write the book, and we talk about the strategy of writing it.
You can find the ebook here: http://arrows.to/resources/books/startup-ceo-guide-to-customer-success/
Email shareil@arrows.to if you have any thoughts!
2021-11-1626 minKeep Going... with Arrows.toVar Talk with Justin Duke (Ep. 48)Today we're joined by our friend (and Arrows angel investor) Justin Duke.
We talk about building Arrows, how we try to balance building features vs foundations, and what we get anxious about when prioritizing features. Justin is a super talented developer who runs Buttondown and Spoonbill on the side of being an engineering manager at Stripe.
https://twitter.com/jmduke
https://buttondown.email
https://spoonbill.io
2021-11-0942 minKeep Going... with Arrows.toWhy we need a product marketer (Ep. 47)We've always cared about marketing at Arrows.to, and really think it's critical to our success. But we've never had a full-time marketer who can help us really excel at everything we're doing. In this episode we run through a lot of the things we're doing from a marketing angle and why we think a full-time marketer will help us out.
2021-11-0215 minKeep Going... with Arrows.toLetting an employee go for the first time (Ep. 46)We recently realized one of our early employees was in the wrong role in the wrong environment for them. Neither of us was happy. So what do we do to fix it? How do we communicate it to them? To the rest of the team? Come hear our thoughts.
2021-10-2015 minKeep Going... with Arrows.toBen Orenstein asks us hard questions (Ep. 45)Today our internet friend and listener of the podcast, Ben Orenstein (CEO of Tuple.app), asks us questions he wished we talked about on Keep Going. He asks why we chose to take VC funding, what our equity breakdown is, what the biggest thing we need to focus on is, and more.
This one is long but good!
Ben's company: https://tuple.app
Ben's twitter: https://twitter.com/r00k
2021-09-2138 minKeep Going... with Arrows.toEverybody's one big thing (Ep. 44)After a couple of weeks off, we discuss why "working in bets" feels like it's not working for us as well as it used to when we were smaller... and how we're trying to focus everybody on the team around their own One Big Thing.
2021-09-1416 min
Product JourneyFrom Bootstrapped to Venture Backed with Daniel ZarickLeave a question! https://memo.fm/productDaniel Zarick: https://twitter.com/DanielZarickArrows: https://arrows.toBen: https://twitter.com/digitaltroubleNoah: https://twitter.com/noahwbraggPotion: https://potion.soallround: https://allround.ioTrue Fans: https://true.fans
2021-08-3051 minKeep Going... with Arrows.toEverything is a funnel (Ep. 43)This week we talk about all of the Arrows funnels and the tools we use to organize them... our sales funnel, our marketing funnel, and our product development "funnel".
2021-08-2415 minKeep Going... with Arrows.toImpossible for every employee to know everything (Ep. 42)Growing the team brings new challenges that we hadn't expected. How do we stay open and allow people to be involved in decision-making while still staying focused?
2021-08-1710 minKeep Going... with Arrows.toHow do we build the product we want? (Ep. 41)Arrows has two new engineers starting next week. So we discuss how we're preparing for them to join by getting our plans together for the next big iterations of the product.
2021-08-1114 minKeep Going... with Arrows.toWe spent thousands of dollars on a PR consultant (Ep. 40)This episode is an interview with Kathy Osborne, founder of Kamel PR, who we worked with to do PR for our seed funding announcement. We talk about how we got connected, why we decided to spend money to hire a PR consultant, and more.
To be honest, when we first took funding we assumed we'd do all the press ourselves. Oh boy, were we wrong... Working with Kathy was fantastic and helped us get great results from our announcement. We'd do it all over again.
https://www.kamelpr.com
https://www.instagram.com/kamelpr/
https://twitter.com/kathy_m_osborne
2021-08-0515 minKeep Going... with Arrows.toWe finally hired developers 🎉 Plus, our new sales pipeline (Ep. 39)In a surprisingly fast turn of events, we hired 2 developers since the last episode! We talk about how that happened, how we structured our take-home project, and more.
2021-07-2712 minKeep Going... with Arrows.toNew employees & new challenges (Ep. 38)As of today, we now have 5 employees at Arrows, and we still have a few more to come (https://arrows.to/jobs). This week we talk about this process and the new challenges we're experiencing as we scale.
2021-07-2011 minKeep Going... with Arrows.toHiring our first team members (Ep. 37)Now that we've raised some funding, we can afford to hire a few people to join Arrows sooner than we expected. We dive into how that's going and what that means for the next few months.
2021-07-0811 min
Keep Going... with Arrows.toTwo bootstrappers raise $2.75 million from VCs, record the process, and interview their lead investor (Ep. 36)This is an unusual episode for us. We recorded most of it back in April, when we decided to raise venture capital money for Arrows. This episode was recorded on April 12th, the day we first started speaking to investors, and on April 14th, which is the day we signed the term sheet. It all happened very quickly.
Special guest at the end: we talk to Darian Shirazi, who is our lead investor at Gradient Ventures.
2021-07-0226 min
Sales For FoundersGetting a deal with Uber, and then another, and another with Daniel Zarick of ArrowsWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Daniel on Twitter at @danielzarick.
We're talking SaaS onboarding in some detail, as well as early-stage sales. Daniel shares a particularly great (and swipeable) sales tactic from his Twilio days, along with insights into...
2021-06-2949 minKeep Going... with Arrows.toWhy is now the right time for Arrows? (Ep. 35)We explore some of the bigger questions around what Arrows actually is, why the timing is right for us now, and how a big new customer is starting to integrate Arrows.
2021-05-1312 minKeep Going... with Arrows.toDoing the job for customers (Ep. 34)We talk about some feature updates we made, and how we're trying to improve the product to better solve the job customers expect.
2021-04-2809 minKeep Going... with Arrows.toGetting people to follow through after demos (Ep. 33)We're trying some new things with demos and how we encourage people to take the next steps at the end. We also discuss our new features that we built on the fly for a trial customer.
2021-04-0615 minKeep Going... with Arrows.toGaining momentum again (Ep. 32)After a slow week or two post-launch, we've starting to build up our momentum again.
2021-03-3013 minKeep Going... with Arrows.toFeeling the post-launch grind (Ep. 31)This week we're really feeling the post-launch grind... website traffic and new trials are settling down to their new baseline and there's just a lot of work ahead of us. We detail how the launch trials went, what content and marketing we're testing and more.
2021-03-2311 minKeep Going... with Arrows.toPost-launch report, Friends of Arrows, & what's next (Ep. 30)We do a full update on all of our launch numbers (tweet impressions, website pageviews, free trials started, paid conversions). We give some details on our "Friends of Arrows" launch strategy. We discuss why the content series we planned to launch today didn't feel right. And finally, we detail our plans for post-launch.
2021-03-1614 minKeep Going... with Arrows.toToday is launch day (Ep. 29)Our launch went really, really well. This episode is two guys who are tired trying to make sense of it all. And actually... the numbers end up really out-of-date even by the time we edited the episode! We also discuss: launch day is only the start, not the end, so what's next?
2021-03-1013 minKeep Going... with Arrows.toAdding a free trial & final week before launch (Ep. 28)We've committed to adding a free trial and actually... it's already built! We also cover how we're adding educational videos to our onboarding process. And overall just covering the last few things we need to do before... 🥁 we launch next week!
2021-03-0213 minKeep Going... with Arrows.toChurch of Bedazzled (Ep. 27)Daniel delivers some lessons from the 2000 Brendan Fraser movie, Bedazzled. Benedict discusses naming concerns as they relate to the API. And together we discuss free trials as we gear up for a launch.
2021-02-2315 minKeep Going... with Arrows.toHow are you feeling? (Ep 26)Since we're planning to launch Arrows soon, we decided to check in with each other to see how we're feeling about everything. Benedict woke up in the middle of the night worried that we hadn't launched and mentions some surprising feelings about it all.
2021-02-1716 minKeep Going... with Arrows.toThe OMG moment (Ep. 25)This week was busy! We had a lot of customer demos, received some great feedback, and work on the API/Zapier launch is super close. And finally..... Daniel is almost finished with the new website. But at least some people have seen it now.
2021-02-0913 minKeep Going... with Arrows.toCall me maybe (Ep. 24)The new website has a progress update, the API+Zapier integration has a more defined structure, and we both recount the calls we had this week.
2021-02-0213 min
Dark DiceVigilance | Ep. 8 | The Long MarchThe team crosses into the southeastern Fringe to meet the infamous Penny Saark and catch their quarry. Vigilance is an Actual Play of the Liberty: AFTER roleplaying game.Credits:Story by Travis Vengroff (The Game Master)Editing and Writing Assistance by K.A. StatzProduced, Edited, with Sound Design by Travis VengroffMixing & Mastering by Brandon StraderCast:Narrator / Game Master :: Wayne JuneCassius Tsogot :: Caitlin BuckleySylvanus Claerhaut :: Peter LewisD...
2021-01-271h 06Keep Going... with Arrows.toAll-in on Zapier, website promises, and funding chat (Ep. 23)Daniel is finally close to being finished with the new website... sort of. Benedict lays out our newest plans to go all-in on Zapier for the near term. And Daniel wraps up the episode by sharing his latest thinking about what this year has in store for Arrows as a business.
2021-01-2614 minKeep Going... with Arrows.toVP churn, API options, and moving week (Ep. 22)Daniel moved into his new apartment in Los Angeles this week, hopefully ending the long nightmare of living out of a suitcase. Benedict talks to customers about their needs from an API and tries to balance the options. We lost a customer due to a new VP coming in and changing the tools, as we predicted.
2021-01-1914 minKeep Going... with Arrows.toSalesforce as the operating system for businesses (Ep. 21)After a rocky first week of the year, we try to get back on track with our marketing launch + API development plans. We share a little about what we've learned from customers so far about our early API, and we discuss how we're thinking about the marketing site.
2021-01-1213 minKeep Going... with Arrows.toNegative 15 windchill (Ep. 20)The boys talk about their new year, the Arrows launch plans, how we're rolling out the API, and more.
2021-01-0512 minKeep Going... with Arrows.toBootstrapping, investors, and API design (Ep. 19)We've started considering options for how we'll get to our break-even point, which could include client work or possibly taking on investors. We also discuss our early strategy for the Arrows API and rollout.
2020-12-2214 minKeep Going... with Arrows.toPlanning our marketing launch (Ep. 18)We dive into our launch + marketing plans as we head into January, when we're planning to roll out Arrows access more broadly.
2020-12-1514 minKeep Going... with Arrows.toSelf-serve signup lives! (Ep. 17)A surprisingly exciting week for such an understated episode. We successfully rolled out our self-serve signup process, and had our first customer go through it today! Plus some discussion around our launch plans.
2020-12-0812 minKeep Going... with Arrows.toA hypothesis about a self-serve product (Ep. 16)We talk about the final steps we need to take before rolling out our self-serve signup process, and what self-serve might mean for Arrows as a product as we move forward.
2020-12-0114 minKeep Going... with Arrows.toSay hello to Arrows Software LLC (Ep. 15)We formed the LLC for Arrows 🥳 We also started to take note of all the SaaS tools we currently use to run Arrows, which leads to some conversation about how Arrows can be a must-have tool.
2020-11-2414 minKeep Going... with Arrows.toThe beginning of a new phase (Ep. 14)This week Daniel talks through some thoughts that have been swirling around his mind as the guys figure out how they should transition into a new phase of Arrows.
2020-11-1714 minKeep Going... with Arrows.toMaking a business out of the business (Ep. 13)This week the boys lay out their plans for incorporating Arrows and enabling self-serve signup for the product.
2020-11-1012 minKeep Going... with Arrows.toWhere the complexity grows (Ep. 12)After a few weeks of heads-down product development, the boys check-in to talk about the work they've been doing to redesign parts of the UI to accommodate future complexity in the product.
2020-11-0311 minKeep Going... with Arrows.toHow we decide what to build (Ep. 11)We decided it'd be interesting to share how we organize and plan our product development based on the customer research we do. Enjoy!
2020-09-2915 minKeep Going... with Arrows.toThe optimist & the conservative (Ep. 10)We reconcile with a tense conversation we had at the end of last week, and discuss the positives and negatives around one of us being more optimistic and the other being more generally conservative.
2020-09-2212 minKeep Going... with Arrows.toSpreading ourselves too thin (Ep. 9)The boys talk this week about how we've been spreading ourselves too thin across too many initiatives. And now it's time to refocus on the most important and highest leverage things we can do.
Find out more about Arrows at https://arrows.to
2020-09-1511 minKeep Going... with Arrows.toWe reached 10 customers! 🥳 (Ep. 8)Arrows finally reached 10 paid customers! It's an exciting milestone for us. We discuss the new product feedback we received from an early customer, our exciting onboarding calls, hiring a content marketer, and more.
Find out more about Arrows at https://arrows.to
2020-09-0112 minKeep Going... with Arrows.toHair on fire problem (Ep. 7)Both Daniel and Benedict are back together this week. We talk about how Benedict's blog post performed, how getting more demos doesn't necessarily turn into more sales, and nailing our ideal customer profile.
Find out more about Arrows at https://arrows.to
2020-08-2512 min
Keep Going... with Arrows.toA big list of stuff (Ep. 6)Benedict has a solo episode this week where he runs through the big list of our marketing experiments from last week. Then he breaks down the blog post he wrote for the brand new Arrows blog.
Find out more about Arrows at https://arrows.to
2020-08-1408 minKeep Going... with Arrows.toCold emails, Google ads, and a bit more (Ep. 5)This week we do a follow-up on last week's cold email goals, discussing how they've been going and some details about how we've been structuring the emails. We also started testing some small Google Ads, and talk through our thinking there.
Find out more about Arrows at https://arrows.to
Spoiler for next week's episode: about 45 minutes after we recorded this episode, we had a payment come through from one of the customers we discussed. Then a few hours later we had another one!
2020-08-0714 minKeep Going... with Arrows.toBird by Bird (Ep. 4)This week we recap how our sales efforts from last week are going (hint: not as we'd hoped). So we make some new plans for how to move forward.
Find out more about Arrows at https://arrows.to
2020-07-3111 minKeep Going... with Arrows.toFilling up the sales funnel (Ep. 3)We discuss our plans for hitting our upcoming sales goals of 10 total customers! It's a follow-up to last week's episode, where Daniel spoke about how we're doing follow-up demo calls with companies we've already talked to. So this week is about how we're planning to find new companies who don't yet know Arrows exists. Enjoy!
2020-07-2314 min
Keep Going... with Arrows.toSales, Sales, Sales (Ep. 2)This episode is a solo with Daniel. He gives rundown of the sales work we're doing now that we've onboarded our first customers and are trying to get more people to use the product.
Find out more about Arrows at https://arrows.to
2020-07-1512 minKeep Going... with Arrows.toOnboarding our first customers (Ep. 1)This week we started onboarding our very first customers, most were preorders from a few months ago before we even wrote a single line of code.
Find out more about Arrows at https://arrows.to
2020-07-0712 min
The Liberty PodcastVigilance | Ep. 8 | The Long MarchThe team crosses into the southeastern Fringe to meet the infamous Penny Saark and catch their quarry. Their journey is not without incident.
Vigilance is an Actual Play of the Liberty: AFTER roleplaying game. Start Your Own Adventure Today!
Credits:
Story by Travis Vengroff (The Game Master)
Editing and Writing Assistance by K.A. Statz
Produced, Edited, with Sound Design by Travis Vengroff
Mixing & Mastering by Brandon Strader
Cast:
Narrator / Game Master :: Wayne June
Cassius T...
2018-06-121h 07
Open Ended#09: ‘Dunkin’ on Fools’, with guest Daniel ZarickSpecial guest Daniel Zarick joins the show to discuss the ups and downs as a freelancer. Topics include: finding work, saying no, raising rates, and dealing with doubt. During the after show, we discuss the game Threes, Apple Watch, music by Leon Bridges, and the necklace collaboration between Chad Kouri and Tusk.
2015-06-1700 min