Shows
The Purple Patch Sales EdgeEP 15 | The Baby OneSummary:In this heartfelt conversation, Lucy shares her journey to parenthood, discussing the challenges and triumphs of navigating IVF as a same-sex couple. From choosing a donor to the emotional and financial toll of the process, we explore the complexities of family dynamics, workplace support, and the significance of biological connections. We wanted to highlight the importance of open communication and support systems in the journey to parenthood.Takeaways:The journey to parenthood can be complex, especially for same-sex couples.Choosing a donor involves careful consideration and emotional factors.IVF and...
2025-06-1729 min
The Purple Patch Sales EdgeEP 14 | The Q1 Success BlueprintSummaryIn this episode of the Purple Patch Sales Edge podcast, we discuss the transition into Q1 for sales professionals, focusing on the challenges of territory planning and account management. We emphasise the importance of having a structured process, effective data enrichment, and utilising CRM tools to manage accounts efficiently. We also highlight the significance of speed to execution and collaboration with team members to achieve sales success. We share practical tips and strategies for managing accounts and maximizing revenue generation in the new quarter.TakeawaysTransitioning into Q1 requires...
2025-03-1223 min
The Purple Patch Sales EdgeEP 13 | Understanding Yourself and Others at WorkIn this conversation, we explore the Myers-Briggs Type Indicator (MBTI) as a tool for understanding personality types and improving team dynamics. We discuss the origins of the MBTI, its four dichotomies, and the value it brings to communication and collaboration in the workplace. We also address some of the common misconceptions about the MBTI and share practical applications of the tool in various sales settings.TakeawaysMyers-Briggs is a powerful tool for unlocking team communication.Understanding personality types can improve workplace dynamics.Carl Jung's theories laid the foundation for Myers-Briggs.The...
2025-02-2028 min
The Purple Patch Sales EdgeEP 12 | Reflecting on 2024: A Podcast JourneyInterested in our UK or Australia training events/workshops? CLICK HERE and enter your details and we will share more information.
We decided to kick off the NY by reflecting on 2024, specifically on our podcast journey, discussing the challenges we faced, the insights gained, and the goals we have for the future.
We decided to share our experiences of launching the podcast, the importance of audience engagement, and the top episodes that resonated with our listeners. The discussion also touches on personal growth, the impact of technology on our content creation, and...
2025-01-2728 min
The Purple Patch Sales EdgeEP 11 | Mastering Q4: Strategies for Sales SuccessSummary
We reconnect and discuss the challenges of Q4 in sales, emphasising the importance of maintaining motivation and influencing others. We share personal anecdotes about our lives and how we have and do navigate the pressures of the sales environment, particularly during the end of the financial year. The discussion highlights strategies for maintaining productivity, managing time effectively, and building strong internal relationships to close deals successfully.
Takeaways
Maintaining a positive attitude is crucial during Q4
Gamification can enhance motivation and performance
Time management is essential to cut out noise and distractions
Focus on...
2024-12-0335 min
REV UP RebellionSales Bites with Lucy and Danielle: The Playbook: Feeling “Tool Overwhelmed”?If you enjoyed this episode, I recommend you check out the full conversation with Lucy and Danielle, which you can find here: https://salesredefined.com.au/podcast/#/Season4-ep1
Lucy Lee, Director of PurplePatch: A seasoned sales professional with a proven track record in sales enablement, coaching, and training. Danielle Dacunha-Howarth, owner and Managing Director of PurplePatch: A sales expert with extensive experience in building high-performing sales
teams and implementing effective sales strategies.
Sharing their insights on what's working in prospecting, the biggest mistakes to avoid, and how to leverage AI and technology to optimise...
2024-11-1213 min
The Purple Patch Sales EdgeEP 10 | Successful SDR/BDR Career PathwaysSummary
In this conversation, we discuss various aspects of sales roles, focusing on the transition from entry-level positions to more advanced roles like Account Executive (AE). We emphasise the importance of nurturing talent within organisations and the challenges faced in sales team dynamics. This discussion also covers strategies for effective discovery of your skills and the diverse career pathways available in the sales field.
Takeaways
Entry-level sales roles are vital for future talent development.
Career pathways in sales can lead to various roles beyond AE.
Sales professionals should be prepared for the realities of...
2024-11-1234 min
The Purple Patch Sales EdgeEP 9 | Know Your Neich - Problem-Led Outreach with Matthew PutnamSummary
In this episode, we welcomed Matthew Putnam onto the Podcast to explore the evolving landscape of sales, emphasising the importance of understanding your niche, the significance of ideal customer profiles, and the necessity of effective outreach strategies. We discuss the role of technology and AI in sales, the importance of sequence testing, and problem-led messaging. Matthew shares valuable insights on how to structure outreach messages and the need for sales professionals to genuinely connect with their audience.
Resources from Matt - http://salespersonplaybook.io/
Takeaways
...
2024-10-2146 min
The Purple Patch Sales EdgeEP 8 | Quota & Balance - Mastering Work / Life in SalesSummary
In this episode, we discuss the challenges of maintaining work-life balance in the sales profession. We explore the high-pressure environment of sales, the prevalence of burnout, and the importance of setting boundaries. This conversation emphasises the need for mindfulness, effective communication, and the use of technology to manage stress. Personal experiences and practical strategies are shared to help you navigate the demands of a sales career while prioritising your well-being.
Takeaways
Sales is not just a job; it's a lifestyle.
67% of salespeople report feeling close to burnout.
Setting boundaries is crucial for maintaining...
2024-09-2942 min
Sabbatical StoriesDiscovering Inner Wisdom Through a Career Break: Danielle Dacunha-Howarth’s Sabbatical JourneyDanielle joins us to share her sabbatical story that was prompted by her husband's health challenges. Danielle shares how they planned their sabbatical, the importance of setting intentions, and the adventures they experienced while reconnecting as a couple. We discuss amongst other topics: Why reconnecting as a couple was so important after a period of health issuesHow reverse engineering your sabbatical plans can help in achieving goals.The importance of health considerations when planning travel through a sabbaticalHow best to navigate company policies and ask your man...
2024-09-2640 min
The Purple Patch Sales EdgeEp 7 | The Hedonic Treadmill in SalesSummary
In this conversation, we discuss the concept of the hedonic treadmill, which refers to the idea that people return to a baseline level of happiness regardless of positive or negative experiences. We share the importance of understanding what truly brings you happiness, using emotive goals, and avoiding the trap of materialistic purchases that only provide temporary satisfaction.
We encourage salespeople to set emotive goals and encourage listeners to make intentional choices with their earnings, focusing on experiences and investments that will bring long-term joy.
Check out...
2024-09-0931 min
REV UP RebellionPurplePatch Lucy and Danielle: The Sales Leaders Playbook for FY25In this first episode of the Redefining Sales podcast's new season, we're diving deep into the world of prospecting with Lucy Lee, Director of PurplePatch: an enablement leader with a proven track record in sales enablement, coaching, and training, and Danielle Dacunha-Howarth, a sales leader with extensive experience in building high-performing sales teams.
Sharing their insights on what's working in prospecting, the biggest mistakes to avoid, and how to leverage AI and technology to optimise your sales efforts. Whether you're a seasoned sales professional or just starting out, this episode offers valuable advice to...
2024-09-0354 min
The Purple Patch Sales EdgeEp 6 | Turning Losses into Wins - Cian Mcloughlin's Sales InsightsSummary
In this Episode, we welcome the first of many special guests! Cian McLaughlin is the CEO of Trinity Perspectives and we discuss the importance of win-loss analysis in sales.
Cian shares his experience and insights on why deals are lost and how to improve sales performance. We emphasise the need for professionalism, thorough discovery, and responsiveness in sales interactions. Also, the challenges salespeople face in the current business landscape, including longer sales cycles, tighter budgets, and increased competition.
Cian highlights the importance of being the low-risk option for customers and the value...
2024-08-2139 min
The Purple Patch Sales EdgeEp 5 | ROI and Building Business Casing in SalesSummary
This Episode revolves around the topic of business casing and ROI in sales. We discuss the challenges salespeople and companies face in building business cases and driving ROI in deals. We highlight the importance of understanding the metrics and financial implications of a prospect's pain points and how to use that information to build a compelling business case. We emphasise the need for salespeople to proactively capture the necessary information right from the beginning of the sales process.
As always we provide tips and techniques for effective business casing.
...
2024-08-0730 min
The Purple Patch Sales EdgeEP 4 | Increasing Win Rates with Multi-Threaded SalesSummary
In this conversation, we discuss the importance of multi-threading in sales. Multi-threading refers to developing relationships with multiple decision-makers on the purchasing side. We highlight the benefits of multi-threaded sales, such as increasing win rates by involving three or more people in the sales process. We also share tips and strategies for effective multi-threading, including conducting thorough research, training the trainer, and using tools like LinkedIn Sales Navigator and Salesforce.
We cannot emphasise enough, the need to be proactive in multi-threading to protect deals and increase success.
Takeaways
...
2024-07-2431 minThe Purple Patch Sales EdgeEP 3 | Harnessing the power of your Professional (and Personal) BrandSummary
In this conversation, we discuss the importance of personal and professional branding. We emphasise the need to understand and articulate your strengths, how to engage with others to gather feedback, and use that feedback to build a strong brand. We also highlight the power of LinkedIn in when building a professional brand and recommend updating profiles regularly, seeking recommendations, and posting content that adds value.
Overall, we encourage listeners to be authentic, focus on their strengths, and continuously work on building their personal and professional brand.
Takeaways
Understand...
2024-07-1129 minThe Purple Patch Sales EdgeEp 2 | Discipline Over Motivation in SalesSummary:
In this conversation, Danielle and Lucy discuss the importance of having a growth mindset and the role of discipline over motivation in achieving success in sales. They emphasise the need to believe in yourself and your ability to achieve targets and the importance of consistency and prioritisation. They also discuss the impact of mindset on handling stress and adversity, and the value of understanding yourself and others to maintain focus and productivity. The conversation concludes with practical tips for staying focused and achieving goals.
Takeaways:
Having a growth mindset and...
2024-06-2730 minThe Purple Patch Sales EdgeEp 1 | How the heck did we end up in sales!?Summary
In this episode, hosts Lucy Lee and Danielle Dacunha-Howarth discuss their journeys into sales and why they are passionate about the profession. They share their experiences in different industries, the challenges they faced, and the skills they developed. They also emphasise the importance of finding your why in sales and the need for personal growth, alongside professional growth.
This podcast is to be used as a platform to provide insights, practical tips, and advice to sales professionals, and they invite YOU to engage with them by sending voice notes with their...
2024-06-1332 min