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Danilo Zatta

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Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesScaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja GeraraIn this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building automation, managing elasticity, and balancing autonomy with control through her “freedom within a framework” philosophy.Key Topics:How a background i...
2025-10-2229 minPricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives2025 Pricing Predictions: Insights from Industry ExpertsHow will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.Featured Experts:🎙️ Stephan Liozu – Chief Value Officer, Zilliant🎙️ Per Sjöfors – Author of The Price Whisperer🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transf...
2025-01-3024 min\
"Escucha, Aprende, Inspírate""Pricing Revolution" de Danilo ZattaSumérgete en una exploración fascinante de "Pricing Revolution" de Danilo Zatta, donde descubriremos cómo las empresas más exitosas del mundo están transformando sus estrategias de precios en la era digital. Desde la revolución del pricing estratégico de Tesla hasta la innovación en modelos de suscripción de Adobe, pasando por las estrategias maestras de Zara y la sostenibilidad de Patagonia, este episodio te revelará los diez principios fundamentales que están redefiniendo las reglas del pricing moderno. Ya seas empresario, profesional de marketing o entusiasta de la innovación empresarial, estas insights tra...
2025-01-1429 minPricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesBuilding Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal ChavanIn this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field.Sheetal recommends several resources for those interested in pricing:The 10 Rules of Highly Effective Pricing by Danilo ZattaPrice Model Revolution by Danilo ZattaGet in touch with us...
2024-10-2329 minThe Science and Art of Pricing
The Science and Art of PricingThe 10 Rules of Highly Effective Pricing with Danilo ZattaDanilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of the fastest growing and most sought after disciplines in today's business. I hope...
2024-05-2622 minThe Sales Strategist Podcast (Italiano)
The Sales Strategist Podcast (Italiano)Danilo Zatta | Prenditi cura del Pricing Management e lui si prenderà cura della tua aziendaRecentemente ho avuto l'opportunità di fare una chiacchierata con Danilo Zatta sul Pricing e TopLine Excellence e la nostra conversazione mi ha lasciato a bocca aperta.Abbiamo avuto la possibilità di parlare di Pricing, di Pricing Strategy e Pricing Innovation: in tutte le sue risposte Danilo è stato in grado di fornire suggerimenti e consigli pratici per le aziende che vogliono migliorare le loro attività di Pricing Management.Danilo è uno dei principali consulenti di gestione e leader di pensiero nel settore del Pricing e della TopLine Excellence.Il Financial Times lo ha definito "una delle menti...
2024-03-2039 minThe Sales Strategist Podcast
The Sales Strategist PodcastDanilo Zatta | Take care of Pricing Management, and it will take care of your companyI recently had the chance to have a chat with Danilo Zatta about Pricing and TopLine Excellence and or conversation blew my mind.We had the chance to deep dive into Pricing management, Pricing Strategies and Pricing Innovation - in all his answers Danilo was able to pricde suggestions and step-by-step advices for the companies who want to improve their Pricing Management practices.Danilo is one of the world's leading management consultants and thought leaders in Pricing and TopLine Excellence.The Financial Times called him 'one of the world's leading pricing minds' and he...
2024-03-2039 minImpact Pricing
Impact PricingMaximize Profitability and Value with these Revolutionary Pricing Models with Dan ZattaDan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books 'The 10 Rules of Highly Effective Pricing' and 'The Pricing Model Revolution', translated into 10+ languages. In this episode, Dan shares how these pricing models he mentions in his book can greatly impact a company's growth and profitability when used in a comprehensive approach. Why you have to check out today's podcast: Explore the various pricing models that can significantly influence...
2024-02-1928 minPUNKTGENAU - Impulse und Ideen für den Unternehmenserfolg
PUNKTGENAU - Impulse und Ideen für den Unternehmenserfolg#59 Der Einfluss innovativer PreismodelleIn unserem Podcast liefert der weltbekannte Pricing-Experte Danilo Zatta einen grundlegenden und fesselnden Leitfaden für den Aufbau eines dauerhaften Wettbewerbsvorteils mit den richtigen unser Gast erörtert alle verfügbaren Optionen. Es geht um Preisfindung und Sensibilität für das Thema Preis. Warum wird das Thema unterschätzt und wo muss ein Unternehmer genau ansetzen? Diese Fragen wird Danilo beantworten und Empfehlunhgen geben. Dr. Danilo Zatta ist einer der weltweit führenden Berater und Vordenker für Pricing und TopLine Excellence. Seit mehr als 20 Jahren ist er als Unternehmensberater tätig. Er hat sowohl national als auch international Hunderte...
2024-02-1129 minPricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesDiscover Your Perfect Pricing Model with Danilo ZattaToday’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times.  For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth.Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline and, his most recent work, The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management...
2024-01-2519 minThe Science and Art of Pricing
The Science and Art of PricingThe Pricing Model Revolution with Danilo ZattaSpecial guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of Y." Innovative pricing models - such as subscription-based,  pay-per-use, pay-per-result, freemium, sympathetic pricing, etc. are breaking through new barriers of corporate growth. Getting pricing right IS the new frontier and no one knows pricing models better than Danilo Zatta, one of the world's leading advisors in pricing. Mr. Zatta has been in...
2024-01-0719 minIL BAFFO Podcast - con Andrea Lisi
IL BAFFO Podcast - con Andrea Lisi#277 - La rivoluzione del Pricing: Intervista a Danilo ZattaIl prezzo è la leva principale del profitto.Questo vale per ogni settore. E l’ospite di oggi lo ha dimostrato, numeri alla mano.Assegnare il giusto prezzo ai tuoi prodotti mette in moto un meccanismo virtuoso che ti porta a crescere nel medio e lungo termine.Farti pagare al massimo delle tue possibilità rende più sostenibile la tua intera catena produttiva.Ma anche come ti fai pagare spesso fa un’enorme differenza.La tecnologia in tale campo ha aperto nuove opportunità. E Le aziende che comprendono i risvolti più innovativi del pricing h...
2023-01-3122 minIL BAFFO Podcast - con Andrea Lisi
IL BAFFO Podcast - con Andrea Lisi#277 - La rivoluzione del Pricing: Intervista a Danilo ZattaIl prezzo è la leva principale del profitto.Questo vale per ogni settore. E l’ospite di oggi lo ha dimostrato, numeri alla mano.Assegnare il giusto prezzo ai tuoi prodotti mette in moto un meccanismo virtuoso che ti porta a crescere nel medio e lungo termine.Farti pagare al massimo delle tue possibilità rende più sostenibile la tua intera catena produttiva.Ma anche come ti fai pagare spesso fa un’enorme differenza.La tecnologia in tale campo ha aperto nuove opportunità. E Le aziende che comprendono i risvolti più innovativi del pricing h...
2023-01-3122 minIL BAFFO Podcast - con Andrea Lisi
IL BAFFO Podcast - con Andrea Lisi#277 - La rivoluzione del Pricing: Intervista a Danilo ZattaIl prezzo è la leva principale del profitto.Questo vale per ogni settore. E l’ospite di oggi lo ha dimostrato, numeri alla mano.Assegnare il giusto prezzo ai tuoi prodotti mette in moto un meccanismo virtuoso che ti porta a crescere nel medio e lungo termine.Farti pagare al massimo delle tue possibilità rende più sostenibile la tua intera catena produttiva.Ma anche come ti fai pagare spesso fa un’enorme differenza.La tecnologia in tale campo ha aperto nuove opportunità. E Le aziende che comprendono i risvolti più innovativi del pricing h...
2023-01-3122 minI podcast di AIFI
I podcast di AIFICome gestire il pricing per incrementare i profitti nel Private EquityLa gestione dei prezzi è non solo la leva più forte ma anche quella più veloce per incrementare i profitti. Nel contesto attuale con inflazione e forte incremento dei costi è ancor più importante gestire bene il pricing. Inoltre, molte aziende stanno scoprendo come modelli di prezzo innovativi stiano divenendo la nuova fonte del vantaggio competitivo. A cura di Danilo Zatta - Horváth Italia Segui AIFI su LinkedIn: https://www.linkedin.com/company/aifi---associazione-italiana-private-equity-e-venture-capital
2022-10-2808 minGet Lost In This Inspiring Full Audiobook — Perfect While Cooking.
Get Lost In This Inspiring Full Audiobook — Perfect While Cooking.The Pricing Model Revolution by Danilo ZattaPlease visithttps://thebookvoice.com/podcasts/2/audible/259267to listen full audiobooks. Title: The Pricing Model Revolution Author: Danilo Zatta Narrator: Michael Kirby Format: mp3 Length: 6 hrs and 28 mins Release date: 07-19-22 Ratings: 4.4 out of 5 stars, 7 ratings Genres: Sales & Selling Publisher's Summary: In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the...
2022-07-196h 28Explore The Unforgettable Full Audiobook Now, Curious Minds!
Explore The Unforgettable Full Audiobook Now, Curious Minds!The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline by Danilo ZattaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/591608to listen full audiobooks. Title: The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Author: Danilo Zatta Narrator: Michael Kirby Format: Unabridged Audiobook Length: 6 hours 28 minutes Release date: July 12, 2022 Genres: Business & Career Development Publisher's Summary: In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches...
2022-07-126h 28Listen to Top Full Audiobooks in Business & Economics, Business & Career Development
Listen to Top Full Audiobooks in Business & Economics, Business & Career DevelopmentThe Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline by Danilo ZattaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/591608to listen full audiobooks. Title: The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Author: Danilo Zatta Narrator: Michael Kirby Format: Unabridged Audiobook Length: 6 hours 28 minutes Release date: July 12, 2022 Genres: Business & Career Development Publisher's Summary: In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches...
2022-07-126h 28