Shows
Innovation ImpossibleHow NBC helped launch online video for $45,000 - Keyur Shroff | Innovation ImpossibleIn this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Keyur Shroff, Vice President at a Fortune 500 Health Company.Keyur has over 20 years experience developing innovations for giants like NBC, Comcast, Johnson & Johnson, and now a Fortune 500 Health Company. His work has placed him in fields as diverse as health and pharma, TV and media, AI, and HR, just to name a few! In this episode:How Comcast launched one of its first online video platforms for just $45,000How to get your innovative voice heard at BIG corporationsThe innovation frameworks...
2025-07-3153 min
Innovation ImpossibleFrom Tide Pods to Pringles to Smoke-Free Alternatives - Olivier Houpert | Innovation ImpossibleHow do you balance sustaining vs. disruptive innovation, leveraging AI for product development, all while working within strict regulations? Olivier Houpert breaks it down.In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Olivier Houpert, Chief Innovation and Product Officer at Altria and former global R&D leader at Procter & Gamble. From launching healthier Pringles variants to leading a smoke-free future in one of the most highly regulated industries, Olivier shares the bold decisions, failures, and insights that shaped his innovation mindset. This is a candid look at what it really takes...
2025-07-171h 10
Innovation ImpossibleWhy global launches flop and how Electrolux innovates at scale - Rahul Kumar | Innovation ImpossibleWhat happens when your global product fails miserably in a new market? Rahul Kumar has the answers — and the battle scars to prove it.In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Rahul Kumar, Global Head of R&D for Wellbeing and SDA at Electrolux.In this episode of Innovation Impossible, we dive into:The million-dollar lesson Electrolux learned launching European products in IndiaHow ignoring real-world human behavior destroys innovationThe right way to diagnose product failure (Fishbone + 5 Whys explained)Why "one-size-fits-all" products don't work globally — and what to do i...
2025-06-2652 min
Innovation ImpossibleWhy Google Killed 300+ Products - Alistair Rennie | Innovation ImpossibleIn this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Alistair Rennie, Global Head of Innovation & Thought Leadership @ Protocol Theory.Alistair has spent the last 20 years helping giants like Google, Easy Crypto, and the UK Post Office rethink innovation itself. And in this episode, we discuss the truth behind Google’s “Messy Middle” model of customer behavior; why web3, AI, VR, and even electric car companies fail to cross the chasm — and how to fix it; how to build insight-gathering communities years before launch (even for unbuilt products); and why traditional consumer...
2025-04-111h 04
Innovation ImpossibleThe Insight that Launched Viagra - Arvind Balasundaram | Innovation ImpossibleIn this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals.Arvind shares a ton of interesting stories from his 4 decades of launching products at Chemical Bank, Pfizer, Johnson & Johnson and Regeneron Pharmaceuticals.He shares the insights that led to Viagra's, Lipitor's and Zithromax's global success; the power of involving patients, their partners, and physicians in the co-creation of medication; the importance of brand salience and being a first mover whether it's in pharma or Steve Jobs's approach to packaging Apple...
2025-04-021h 09
Innovation ImpossibleWhy Bud Light Lime Didn't Cannibalize Corona - Jeff Barry | Innovation ImpossibleIn this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Jeff Barry, Director of Innovation at Dot Foods. Jeff shares his experience launching products like Bud Light Lime and Purina Alpo Gravy Lovers, and his work innovating at Dot Foods.We discuss the importance of framing the problem before narrowing down on a solution, separating concept interest and purchase intent during the validation process, why most ideas will get shot down and why that's OK, and what executives and senior managers can do at their companies to improve their innovation ecosystem.
2025-03-2647 min
Innovation ImpossibleHow La-Z-Boy Uncovers Human-Centric Insights - Jorge Calvachi | Innovation ImpossibleIn this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with the Director of Insights at La-Z-Boy, Jorge Calvachi, to discuss human-centric insights, understanding customer perception, using AI, and much more.Jorge shares his experiences from launching Kraft's Easy Mac, and how he had to overcome customer perceptions to find the core insight, to his current work at La-Z-Boy and coming up with the "Long Live the Lazy" campaign. We discuss the challenges in gathering (and testing) insights for brands with longer purchase cycles, the crossovers between FMCG and other niches, the...
2025-02-2054 min
Innovation ImpossibleDon't Launch a Product Without Insights from Real Buyers - Narek Vardanyan | Innovation ImpossibleIn our inaugural episode of Innovation Impossible, our host Danniel Roumian Booker, sits down with the founder of Prelaunch.com, Narek Vardanyan.Narek runs us through his product validation process that guarantees actionable and reliable consumer insights from ready-to-buy customers. And how he helps Fortune 500 brands to apply this method to everything from testing early-stage concepts to fine-tuning messaging, positioning, and their go-to-market strategies.We discuss the current problems in innovation, from start-ups to large multinational corporations, and what changes to expect in the innovation and insights fields over the coming years.
2025-02-131h 01