Shows
Profit Sharing in the Real WorldEarn Trust, Keep Customers: The 3 T's That Transform BusinessIn this episode Danny Murphy interviews Dick Erickson about leadership and the three T's: trust, transparency, and touchability. Using real stories from the tire business, they show how honest pricing, clear communication, clean facilities, professional appearance, and being accessible create loyal customers.
Practical examples cover phone manners, appointments, handling mistakes, and how small details build credibility and lasting relationships that support profit sharing and business success.
2025-10-0632 minProfit Sharing in the Real WorldInnovative Hybrid Profit Sharing ModelsJoin host Danny Murphy and guest Dick Erickson in this enlightening episode of "Profit Sharing in the Real World." Discover how Dick, an expert and author on profit sharing, developed an innovative hybrid profit-sharing plan that benefits both employees and businesses.
Explore the ins and outs of crafting a profit-sharing model that includes a strategic combination of 401k contributions and monthly incentives tailored for both management and hourly workers. Erickson shares his valuable insights from years of experience, highlighting the importance of a well-structured plan that aligns company success with employee financial security.
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2025-08-0611 minProfit Sharing in the Real World"Beyond the Basics: How Sparkling Bathrooms Drive Business Success"Join host Danny Murphy as he converses with Dick Erickson, author of "Profit Sharing in the Real World," exploring how the cleanliness of toilets can be linked to business profits and enhanced customer experiences. In this episode, Dick shares his unique journey from discovering the importance of immaculate bathrooms in the Marine Corps to implementing these principles in the tire industry, transforming them into pivotal marketing tools. Understand how simple actions, like meticulous restroom maintenance, can attract more female customers and increase store revenue. Dive into this insightful discussion to uncover the hidden impacts of spotless facilities on profit...
2025-07-2615 minProfit Sharing in the Real WorldUnlocking Success: The Power of Mentorship in BusinessJoin host Danny Murphy and author Dick Erickson in this insightful episode of 'Profit Sharing in the Real World,' where they delve into the intricacies of mentorship. Dick, with his extensive experience in the tire industry, shares personal anecdotes and experiences from his 40-year career, highlighting the critical role mentorship played in his journey.
Discover how effective mentorship can significantly impact profitability and success in business. Dick discusses the importance of humility, listening, and asking the right questions to foster productive mentoring relationships. He also shares stories of his own mentors and mentees, offering valuable lessons...
2025-07-0333 minProfit Sharing in the Real WorldDick Erickson on Demographics, Location, and ProfitabilityIn this episode of Profit Sharing in the Real World, host Danny Murphy sits down with Dick Erickson, founder of Sun Tire and author of the book Profit Sharing in the Real World. They delve into the critical factors that influence profitability in a business, with an emphasis on the importance of choosing the right location. Dick shares his insights on understanding demographics, the significance of accessible parking, and how these elements contribute to a successful business model that supports profit sharing. Listen in as he recounts experiences from his own career, navigating challenges and learning valuable lessons about...
2025-06-1716 minProfit Sharing in the Real WorldUnlocking Profit Potential: The Power of NumbersIn this episode of Profit Sharing in the Real World, host Danny Murphy dives deep into the world of profit sharing with expert insights from Dick Erickson, author of Profit Sharing in the Real World. Listen as Dick shares his decades of experience and reveals how meticulous tracking of numbers can uncover hidden profits in your business.
Learn about practical strategies used in the tire business, such as charging for valve stems, optimizing pricing strategies, controlling administrative costs, and increasing profitability through alignment services. Dick also highlights the significance of a call center in transforming customer inquiries...
2025-05-3125 minProfit Sharing in the Real WorldUnlocking Success: The Four Pillars of Business ExplainedIn this enlightening episode of "Profit Sharing in the Real World," host Danny Murphy sits down with Dick Erickson, the author of "Profit Sharing in the Real World." They delve into the four essential pillars of business success, namely dignity and respect for others, solidarity, subsidiarity, and the ultimate component, profit sharing.
Through engaging dialogue, Danny and Dick explore how these principles create a profitable and harmonious business environment. The episode highlights the importance of respecting employees and customers, fostering team unity, empowering individuals to make decisions, and sharing the rewards of success through profit sharing.
2025-05-2316 minProfit Sharing in the Real WorldUnlocking Profit Potential: The Power of SubsidiarityIn this episode of Profit Sharing in the Real World, join host Danny Murphy and guest Dick Erickson as they explore the concept of subsidiarity and its crucial role in enhancing profit sharing within businesses. Discover how granting decision-making authority to individuals at various levels of an organization can streamline operations, foster leadership, and boost efficiency. Dick shares insights from his experience in the tire industry, demonstrating how allowing employees to make informed decisions without managerial approval can lead to better customer satisfaction and increased profitability. Learn how this approach can eliminate unnecessary management layers, reduce costs, and ultimately...
2025-05-1814 minProfit Sharing in the Real World"The Power of 'Why': Building Solidarity in Business"Join host Danny Murphy and guest Dick Erickson as they explore the concept of solidarity in business on the "Profit Sharing in the Real World" podcast. Building on the previous discussion about dignity, this episode delves into how understanding and embracing the 'why' can unite teams and enhance performance. Discover the importance of pleasing the customer, fostering teamwork, and how a collective commitment to common goals paves the way for profit sharing success. Erickson shares insights from his book, offering a roadmap for leaders to create harmonious and high-performing work environments. Don't miss this engaging talk on aligning business...
2025-05-1509 minProfit Sharing in the Real World"Building a Business Through Dignity and Respect"In this episode of Profit Sharing in the Real World, host Danny Murphy and guest Dick Erickson explore the fundamental role of dignity and respect in business success. They delve into its importance in relationships with employees, customers, vendors, and professional support, and discuss how these values tie into effective profit sharing. Discover practical insights into fostering a respectful business environment and how it can elevate your organization's performance.
2025-05-1314 minProfit Sharing in the Real WorldRevolutionizing Tire Retail: The Call Center InnovationIn this episode of "Profit Sharing in the Real World," host Danny Murphy interviews Dick Erickson, the founder of Sun Tire, about his innovative approach to customer service and profit management. Erickson shares how establishing a call center transformed operations across all 11 Sun Tire stores, enhancing efficiency, customer satisfaction, and ultimately profitability. Discover how this strategic move not only streamlined workflow and improved customer service but also lowered payroll expenses, setting a new trend in the tire industry. Tune in to learn valuable insights on maintaining competitive pricing, scheduling efficiencies, and leveraging technology for business success.
2025-05-0309 minProfit Sharing in the Real World"Profit Sharing vs. Minority Stock Ownership: The Real Deal"In this episode of "Profit Sharing in the Real World," host Danny Murphy is joined by Dick Erickson, founder of Sun Tire and author of the book, Profit Sharing in the Real World. Together, they explore the nuances between minority stock ownership and profit sharing, clarifying why these financial incentives impact employees and businesses differently. Erickson shares his personal experiences and challenges with minority stock ownership in a small company,. Learn how he transformed his perspective after visiting Les Schwab and adopted innovative profit-sharing practices that motivated employees at every level. This insightful discussion reveals meaningful strategies to engage...
2025-05-0313 minProfit Sharing in the Real WorldUnlocking Success: Lessons from a Self-Proclaimed Idea LeechWelcome to Profit Sharing in the Real World, hosted by Danny Murphy. In this insightful episode, we sit down with Dick Erickson, the founder of Sun Tire and author of Profit Sharing in the Real World. Dick shares his intriguing journey of being labeled an 'idea leech' and how this revelation led to profound success. By observing others, from learning to drive Caterpillar construction equipment to running a thriving tire business, Dick underscores the importance of learning from those around us.
Listen as Dick delves into his innovative approach to profit sharing, drawing inspiration from industry leader...
2025-04-1938 minProfit Sharing in the Real WorldFrom Marines to Mechanics: Dick Erickson on LeadershipIn this episode of "Profit Sharing in the Real World," host Danny Murphy engages in an insightful conversation with Dick Erickson, founder of Sun Tire and author of the book, "Profit Sharing in the Real World." Dick shares his early experiences with leadership, from learning discipline on a farm with his cousin to undergoing rigorous training in the Marine Corps. He discusses the transition from military to business leadership, emphasizing the importance of listening and adhering to standards. Tune in to hear his journey from being a Marine Corps officer to becoming a leader in the tire industry, where...
2025-04-1820 minProfit Sharing in the Real WorldThe Power of Incentives: Transforming Employees into ManagersIn this episode of "Profit Sharing in the Real World," host Danny Murphy talks with Dick Erickson, founder of Sun Tire, about the crucial role managers play in the company's profit sharing plan. Erickson shares insights on developing leadership from within, focusing on identifying motivated individuals who, despite lacking formal education, possess the honesty, dependability, and drive to lead. The discussion delves into Sun Tire's strategy of promoting from within, allowing tire changers and mechanics to rise to managerial positions. Additionally, the episode explores how profit sharing incentives motivate managers and employees alike, creating a culture of accountability and...
2025-04-1818 minProfit Sharing in the Real WorldUnlocking Customer Loyalty: The Power of Profit Sharing in ServiceIn this episode of Profit Sharing in the Real World, host Danny Murphy welcomes Dick Erickson, author of the book by the same name, to explore how profit sharing transformed customer service in his business. Starting with a single store, Dick expanded Suntire into a successful chain, realizing that empowered employees could enhance customer satisfaction and loyalty. Through profit sharing, employees became more invested in delivering outstanding service, taking ownership, and managing their peers to ensure every customer felt valued.
Discover the tangible benefits of profit sharing as the hosts reveal how a culture of ownership and...
2025-04-0413 minProfit Sharing in the Real WorldHow Defined Profit Sharing Transformed Sun Tire's WorkforceIn this episode of "Profit Sharing in the Real World," host Danny Murphy welcomes Dick Erickson, founder of Sun Tire in North Florida and author of the book "Profit Sharing in the Real World." Dick shares insights on the importance of having a defined and transparent profit-sharing plan, recounting his experience at Sun Tire, where employees at different levels received bonuses based on clear and understandable criteria. The discussion underscores how transparency in business operations, including profit sharing and expenses, not only motivates employees but also fosters a culture of trust and accountability. Tune in to learn more about...
2025-04-0310 minProfit Sharing in the Real WorldFrom Plateau to Profit: Dick Erickson's 50-50 FormulaJoin Danny Murphy as he delves into the world of profit sharing with industry expert Dick Erickson. Discover the pivotal role of net profit numbers and how a 50-50 split strategy can transform employee motivation and business growth. Erickson shares his experiences from building a multi-store business to setting achievable financial goals that benefit both the company and its employees. Gain valuable insights into structuring a profit-sharing plan tailored to your business needs.
2025-04-0307 minProfit Sharing in the Real WorldUnlocking Business Success with Profit Sharing: Lessons from Dick Erickson, author of Profit Sharing in the Real World.In this episode of Profit Sharing in the Real World, host Danny Murphy delves into the groundbreaking approach of profit sharing with expert insights from Dick Erickson, founder of Sun Tire and author of a book on the subject. Erickson shares his experiences from starting with a single store to growing a network of successful outlets across Florida, inspired by a visit to the West Coast's iconic Les Schwab Tire.
Learn how Erickson implemented a defined and participatory profit-sharing plan that aligned employees' interests with the company's success, transforming customer service and employee loyalty. Discover the valuable...
2025-04-0219 min
Gain TractionProfit Sharing Increases Caring With Dick Erickson, Founder of Sun Tire and Author of How the Rubber Meets the Road.Dick Erickson is the Founder of Sun Tire and author of How the Rubber Meets the Road: A Blue-Collar Roadmap to Success for Business Owners and Entrepreneurs. He opened his first Sun Tire store in Orange Park, Florida in 1981, and added ten more stores over the next few decades. Dick sold the business to a national chain of tire stores in 2018. His book details his journey from rural North Dakota to flying helicopters in the Marine Corps in Vietnam and covers four key business topics: customer service, profit sharing, mentoring, and profitable growth. In this episode… How do...
2022-09-2126 min