Shows
The Real YouEP 36: Copy That Doesn't Suck: The Real Deal on Writing for Impact with Stacy EleczkoJoin Stacy Eleczko and me for a conversation about:1️⃣ Your Words Might Be Repelling Clients (Without You Realizing It)The hidden psychology behind business messaging and why "sounding good" isn’t enough.Many business owners struggle not because of bad offers but because they fail to communicate their unique value effectively.2️⃣ The Difference Between Generic Copy & Strategic MessagingWhy most entrepreneurs overlook buyer psychology when writing their website copy.How messaging that speaks to audience needs, desires, and decision-making processes leads to conversions.3️⃣ Building a Business Through Authenticity, Not Influence2025-03-131h 02