Shows
Business Mastery Podcast210. “You Are What You Post” with Jake IshamSend a textDawn Kennedy talks with Jake Isham,a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. They delve into the significance of personal branding, especially in today's low-trust environment. The discussion highlights the impact of social media posts on perceptions, the importance of consistency, and the idea that 'who you are is what you post.' Jake stresses the value of authenticity and the need to tackle the challenge of building a personal brand, even if it means starting small and unpolished. The episode c...
2026-02-2543 min
Business Mastery Podcast209. “Psychology and Brand Evolution” with Catherine HoltSend a textDawn Kennedy talks with Cat Holt, Founder, CEO & Pres @ Coologee, Inc. They delve into the essential strategies for building a durable, sustainable brand. Cat Holt, shares her extensive experience in marketing, consulting, and branding, along with insights from her work with Progressive Insurance. They discuss the evolution of branding, the importance of customer retention, and the transition from awareness to trust in branding. They also explore the role of in-person engagement, digital trust issues, and the significance of maintaining a welcoming and consistent onboarding experience, even as brands grow and evolve. The discussion...
2026-02-1845 min
Business Mastery Podcast208. "Practitioner to CEO” with Adrienne WilkersonSend a textDawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphasizes the ongoing evolution of leadership mindsets and the balance between control and freedom in effective business management.In This Episode....
2026-02-1143 min
Business Mastery Podcast207. "Seller Side M&A” with Kevon SaberSend a textDawn Kennedy talks with Kevon Saber, a partner and transition architect at Legacy Outcomes, to discuss the intricacies of selling a business. They delve into the importance of succession planning, the differences between mergers, acquisitions, and outright sales, and the critical red flags to watch for. Kevon shares his experience selling two mobile software companies and the lessons learned from those sales. The conversation covers the emotional aspects of selling a business, how to prepare a business for sale, and the importance of a proper valuation. They also discuss seller-side financing, the role...
2026-02-0448 min
Business Mastery Podcast206. “Customer Service AI or Outsourcing” with Adam O'ConnorSend a textDawn Kennedy talks with Adam O'Connor, the Chief Commercial Officer at Gear Inc., about the intricacies and benefits of outsourcing customer service and integrating AI solutions. The discussion covers the pitfalls of implementing AI in flawed systems, the irreplaceable value of human empathy in customer service, and the importance of balancing AI with human intervention to maintain high customer satisfaction. The conversation also delves into how outsourcing can extend business hours, improve efficiency, and help businesses scale effectively. They discuss the ethical considerations of outsourcing, stressing the importance of partnering with reputable firms...
2026-01-2833 min
Business Mastery Podcast205. “How to Rank in AEO”- Part II with Jimi GibsonSend a textDawn Kennedy talks with Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social m...
2026-01-2153 min
Business Mastery Podcast204. "AI and Business Searches (AEO)”- Part 1 with Jimi GibsonSend a textDawn Kennedy talks with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimi emphasizes the necessity for founders and business owners to develop personal brands to maintain visibility and engagement in an AI-driven market. The conversation also covers the impact of AI on customer interactions, the importance of...
2026-01-1442 min
Business Mastery Podcast203. “Working Fewer Hours and Still Growing" with Ruth MannschreckSend a textDawn Kennedy talks with Ruth Mannschreck, a dentist by profession, who shares her personal journey of compressing her workweek from five days to two and a half days following a family crisis. They dive into how licensed professionals in highly regulated industries, like dentistry, can effectively reduce their working hours without sacrificing revenue. The conversation covers the importance of building robust systems, leveraging team strengths through an A, B, C skillset approach, and establishing clear communication and business processes. They also discuss the benefits of culture-driven practice management and the use of technology...
2026-01-0734 min
Business Mastery Podcast202. “Finding Your Raving Fans” with Elina PanteleyevaSend a textDawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She...
2025-12-1727 min
Business Mastery Podcast201. “Data Driven Decisions” with Scott DesgrosseilliersSend a textDawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions. Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, understanding conversion metrics, and setting realistic goals and ranges for campaigns. Scott also talks about the impact of seasonal trends like Black Friday, the effect of AI on marketing strategies, and the importance of focusing on one marketing c...
2025-12-1035 min
Business Mastery Podcast200. “Time Freedom FIRST” with Brian HerriotSend a textDawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free time within a year. In this episode...Who is Brian Herriot, and whom does he serve? (00:50)The Concept of Time Freedom v...
2025-12-0339 min
Business Mastery Podcast199. “Fractional Communications Officer” with Joshua AltmanSend a textDawn Kennedy talks with Joshua Altman, a fractional Chief Communications Officer. Joshua shares insights on efficiently repurposing short-form and long-form content, the importance of viewing your business as a product, and the role of integrated communication strategies. The discussion touches on overcoming the fear of content being perceived as stale and how to utilize evergreen content effectively. Joshua also points out the misconception that all followers see every post, stressing the importance of understanding platform algorithms and the value of engaging email newsletters. The episode wraps up with practical advice on integrating content...
2025-11-1939 min
Business Mastery Podcast198. “Fractional HR and When You Need it” with Dr. Michelle GriffinSend a textDawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Key points include the need for compliance with employment laws, the role of HR in strategic business decisions, and the value of investing in professional HR support to safeguard and grow a company.
2025-11-1235 min
Business Mastery Podcast197. “Your Biggest Asset is You” with Carina GroombridgeSend a textDawn Kennedy talks with Carina Groombridge, a business and mindset coach. They delve into why the business owner is the greatest asset of their business. They discuss the importance of self-awareness, self-care, and personal growth in achieving business success. They explore the concept of the 'zone of genius,' the necessity of trial and error in finding one's strengths, and the significance of making strategic decisions that align with personal and business goals. Through personal anecdotes and client experiences, the episode highlights how investing in oneself leads to sustainable growth and fulfillment in...
2025-11-0545 min
Business Mastery Podcast196. “Why Do You Want To Scale?” with Joe PatneaudeSend a textDawn Kennedy talks with Joe Patneaude, an executive coach and consultant, to discuss the concept of business scaling. They explore the motivations behind why business owners feel the need to scale, the importance of aligning scaling efforts with personal and business values, and the potential pitfalls that come from external pressures to grow. Joe shares insights from his 25 years in financial services and his consulting experience to help business owners understand their reasons for scaling, how to assess their business needs, and strategies for sustainable growth. The discussion also covers the impact of...
2025-10-2934 min
Business Mastery Podcast195. “Business momentum- BIZZICS” with Chip HigginsSend a textDawn Kennedy talks with Chip Higgins, a Bestselling author, speaker, business coach, and mentor, a retired banker with over 40 years of experience working with small businesses. Chip shares his journey from banking to launching a coaching practice called BIZZICS, which focuses on applying the physics law of momentum to business growth. They discuss the critical role of capital, the importance of realistic planning, and the concept of sustained momentum. Chip also highlights the emotional challenges of saying no to loan applicants and the value of having trusted advisors. The episode is packed with...
2025-10-2237 min
Business Mastery Podcast194. “Scaling from $50k- $30M” with Beth LaChanceSend a textDawn Kennedy talks with Beth Lachance, Founder and CEO of Global Medical Virtual Assistants. Starting her company with a first-year revenue just under $50,000, Beth discusses scaling her business to achieve over $30 million in revenue within six years. The episode covers how she managed rapid growth in the highly regulated medical industry, including overcoming challenges around compliance and data protection. Beth also shares her strategy of leveraging past experiences, evolving with client needs, and investing in team growth. In this episode...Who is Beth Lachance, and w...
2025-10-1539 min
Business Mastery Podcast193. “Financial BITES Framework” with Monica Garcia DuggalSend a textDawn Kennedy talks with Monica Garcia Duggal, a seasoned entrepreneur with over 30 years of experience in finance, to discuss an innovative organizational system for business finance called the BITES framework. Monica introduces her 'Bites' framework—an all-encompassing tool that stands for Business Budgeting, Investing, Taxes, Exit Strategy, and Standard Operating Procedures. They delve into how each component of the framework can help business owners not only stay organized but also make informed, strategic financial decisions aimed at achieving long-term success. Monica shares insights from her 30 years of financial experience and offers practical tips on...
2025-10-0835 min
Business Mastery Podcast192. “Strategies Your Competition Isn't Using” with Michael BarbaritaSend a textDawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers compelling offers, managing cash flow problems, and building a sustainable business through continuous differentiation and risk management. In this episode…Who is Michael Barbarita, and whom does he se...
2025-10-0140 min
Business Mastery Podcast191. “Reinventing Your Business” with Camille L. MillerSend a textDawn Kennedy talks with Camille L Miller, a strategic business designer, to revisit the topic of soul-aligned businesses. Camille discusses how entrepreneurs can create businesses that reflect their true selves, adapt in changing environments, and continue to thrive even after significant disruptions like the pandemic. They delve into the importance of staying true to one's vision while evolving business practices, the significance of personal branding versus company branding, and how businesses can maintain global conversations and connections. Camille also shares her journey of creating the SOUL Professional Business School to educate service-led entrepreneurs...
2025-09-2427 min
Business Mastery Podcast190. “Science of Productivity” with Steven PuriSend a textDawn Kennedy talks with Steven Puri, CEO and founder of the Sukha Company. They delve into the nuances of productivity versus busyness. They discuss methods high performers utilize to differentiate their work, focusing on how to be productive in a compressed amount of time. Steven shares his journey, from raising $21 million in venture capital to his experiences with senior executive roles at major motion picture studios, and the insights he gained along the way. The episode highlights practical strategies like working backward from problems, understanding chronotypes, creating conducive environments for flow states, and...
2025-09-1742 min
Business Mastery Podcast189. “When Business Partners Divorce” with Wendy MeadowsSend a textDawn Kennedy talks with Wendy Meadows, a seasoned family law attorney, former litigator, certified life Coach, and mediator. She is also the author of the best-selling book, sparkle & GRIT, a framework that helps high-achieving women break free from burnout and live on Purpose. Dawn and Wendy Meadows dive deep into the emotional and practical aspects of business breakups, including the human toll, the obligations partners owe to their business, and how to handle the dissolution amicably. Wendy emphasizes the importance of transparency, proper agreements, and the mindset needed to navigate these transitions.
2025-09-1043 min
Business Mastery Podcast188. “Mindset of an Elite Athlete” with Gary ChupikSend a textDawn Kennedy talks with Gary Chupik, a mindset coach for professional athletes and business owners. Gary shares how the attributes necessary for success in sports can be transferred to the business world. Gary and Dawn emphasize the value of self-leadership over motivation, the power of optimism over fleeting positivity, and how to navigate reluctant leadership roles.In this episode…Who is Gary Chopik, and whom does he serve? (00:53)The Importance of Mindset in Business (01:47)How visioning and ide...
2025-09-0333 min
Business Mastery Podcast187. “Amazon FBA vs Other E-Commerce” with Dennis BalonzeSend a textDawn Kennedy talks with Dennis Balonze, a small business owner who successfully transitioned to e-commerce. Dennis began his journey in 2001 with a barbershop in New Jersey and later launched an Amazon store in 2010. He shares insights into his innovative approach, creating products designed for barbershops and leveraging Amazon's Fulfillment by Amazon (FBA) for distribution. Dawn and Dennis explain the logistics, fees, and various models like FBA and FBM (Fulfilled by Merchant), and talk about the challenges and benefits of selling on Amazon.In this episode…Wh...
2025-08-2732 min
Business Mastery Podcast186. “Mastering Your Hospitality Business” with Chris DeferioSend a textDawn Kennedy talks with Chris Deferio, founder, owner, and consultant at Keys to the Shop, Podcast + Consulting for Coffee Shops. Chris shares his experiences and valuable tips for customer retention, the unique challenges faced in daily customer interactions, and the importance of setting boundaries to avoid burnout. Dawn and Chris discuss hospitality, customer service, and business dynamics in the specialty coffee industry.In this episode…Who is Chris Deferiot, and whom does he serve? (00:50)The Unique Challenges of Running a Coffee Shop...
2025-08-2038 min
Business Mastery Podcast185. “Be Water” with Todd SchuchartSend a textDawn Kennedy talks with Todd Schuchart, founder of Razor Ridge Leads. Todd specializes in life insurance marketing. Todd stresses the need for marketers and entrepreneurs to 'be water,' meaning to stay fluid and adaptable in their approach. Dawn and Todd discuss the significance of testing and optimizing marketing efforts, understanding your audience, and not being afraid to pivot when necessary. This engaging and informative discussion is packed with actionable advice for entrepreneurs looking to refine their marketing tactics and grow their businesses.In this episode…...
2025-08-1344 min
Business Mastery Podcast184. “Neurodivergent Leader Strategies” with Christy LingoSend a textDawn Kennedy talks with Christy Lingo, an executive function and accountability coach and the 'ADHD Mompreneur,' who offers insights and strategies to ease these difficulties. The discussion covers the role of dopamine in ADHD, difficulties with task initiation, procrastination, hyperfocus, and the importance of understanding one's chronotype. Christy shares practical tips on how to manage time and energy effectively, while also emphasizing the importance of creating personalized coping strategies. Dawn and Christy delve into the complexities of being neurodivergent, particularly focusing on those with ADHD, and the challenges they face in running...
2025-08-0638 min
Business Mastery Podcast183. “Business Marketing Archetypes” with Brian GregorySend a textDawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights can revolutionize a business’s marketing efforts. Dawn and Brian also touch on how even seemingly rational business decisions are deeply influenced by emotions and th...
2025-07-3040 min
Business Mastery Podcast182. “Art and Science of Customer Retention” with Adam OrtmanSend a textDawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling out new services and managing expectations to enhance customer loyaltyIn this episode…Who is Adam Ortman, and whom does he serve? (00:57)...
2025-07-2335 min
Business Mastery Podcast181. “Building Strong Family Legacies” with Anne BauerSend a textDawn Kennedy talks with Anne Bauer, a family business consultant, and coach. Anne shares her personal journey of joining and eventually running her sixth-generation family business. She discusses common challenges in family businesses, such as balancing legacy and innovation, clear communication, and generational transitions. Dawn and Anne explore the importance of maintaining both business and personal relationships within the family structure.In this episode…Who is Anne Bauer, and whom does she serve? (01:07 )How Anne transitioned into the family business — and the...
2025-07-1639 min
Business Mastery Podcast180. “Red Customers and Blue Customers” with Chris PetersonSend a textDawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberals and conservatives and their implications for business strategy, customer loyalty, and product innovation.In this episode…Who is Chris Peterson, and wh...
2025-07-0941 min
Business Mastery Podcast179. “Building Real E-Commerce” with Neil TwaSend a textDawn Kennedy talks with Neil Twa, author of Almost Automated Income with FBA, and Host of High Voltage Business Builders Podcast. Dawn and Nei talk about the importance of profitability over volume, understanding market demand, and leveraging Amazon's FBA system to optimize for success. Neil also outlines strategies for scaling a business to seven figures and beyond, the importance of customer intent, and handling tariff challenges.In this episode….Who is Neil Twa, and whom does he serve? (0:48)Th...
2025-07-0240 min
Business Mastery Podcast178. “Truth About Investing in Short Term Rentals” with Anne GannonSend a textDawn Kennedy talks with Anne Gannon, CPA, who is not your typical accountant. A former professional golfer, she began her career as a CPA with a big-five accounting firm in Boston, Massachusetts. There, she quickly realized that the only winner in the traditional “busy season” approach was the accounting firm. Dawn and Anne talk about how short-term rentals can generate revenue, the risks involved, and the importance of planning and understanding regulations. The episode provides valuable insights into the benefits and challenges of managing short-term rentals, including tax advantages and the importance of find...
2025-06-2533 min
Business Mastery Podcast177. “International Business” with Rick YvanovichSend a textDawn Kennedy speaks with Rick Ivanovich. A Chief Master Coach, serial entrepreneur, author, accountant, and speaker with a Life Purpose to inspire and transform professionals for balanced fulfilment. Dawn and Rick talk about the benefits and challenges of doing business internationally, leveraging experience in implementing accounting systems across countries and running various companies, including a technology company and an offshore development center. In this episode…Who is Rick Ivanovich and whom does he serve? (0:53)Rick's Journey: Fro...
2025-06-1840 min
Business Mastery Podcast140. "Owning Your Decisions" by Dawn KennedySend a textSo it's been a while since I've done a solo show where I haven't had an amazing guest to interview, but this particular topic today is really not only very important to me, it's something that I've had to work on for the last few years, and it's something that is completely impacting where I am going now in about the next 90 days. And I wanted to share some of the insights with you and share some thoughts with you around this idea of extreme ownership and owning all of your business decisions.
2024-06-1220 min
Business Mastery Podcast77. "What Happened Inside Convoy Road Coffee Roasters in 2022?" With Mike KennedySend a textDawn talks with her husband, Mike, the founder and roast master of Convoy Road Coffee Roasters, about their business in 2022. Mike and Dawn were met with numerous personal challenges and a few tragedies in 2022 but overcame them all to still achieve 74% growth in just their second year in business. Dawn offers tips throughout the conversation that every small business can benefit from. In this episode…A milestone achieved in January 2022. (1:41). A strategic move in February 2022 that paid dividends nicely. (2:33).Tip #1. (3:22). March 2022 brought with it the firs...
2023-01-1133 min
Business Mastery Podcast76. "Uncovering the Blind Spots in Your Business" with Mickie KennedySend a textDawn talks with Mickie Kennedy, who runs E-releases, a press release distribution company serving small entrepreneurs, start-ups, speakers, authors, and professionals. In this episode…Who is Mickie and whom does he serve? (:55). He started with a Masters of the Fine Arts and Creative Writing, with an emphasis on poetry, but soon realized that waiting tables for the rest of his life was not what he wanted. (1:18).The story behind Mickie starting and growing a company…and getting out in the nick of time. (2:50).Finding blind...
2022-12-2233 min
Business Mastery Podcast68. "How Do I Stack My Luck in Business?" with Mark LaChanceSend a textDawn talks with Mark LaChance, a serial entrepreneur who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects. Mark is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly s...
2022-10-0521 min
Business Mastery Podcast67. "Perspectives on Success" with Andy McDowellSend a textDawn talks with Andy McDowell, a life leadership and small business coach about success, what it means, and his methodology for helping small businesses achieve it quickly. In this episode…Who is Andy and whom does he serve? (:59). Andy’s perception of success and his methodology. (2:00).It all starts with self-leadership. (3:53). Why don’t some people lead themselves to create the life that they want? (5:17). What are the first steps people need to take to correct their actions and behaviors? (7:09). What does right l...
2022-09-0728 min
Business Mastery Podcast66. "Positioning Your Business for Success" with Kim KielSend a textDawn talks with Kim Kiel, a direct response strategist, copy coach and writer, for online and brick and mortar businesses. Dawn and Kim discuss all things messaging. In this episode…Who is Kim and whom does she serve? (1:24). How important is messaging to small businesses and how important is it that they have their own messaging? (2:17).What does it mean to position your business in the marketplace? (3:38). In positioning, do you want your clients to find you, or do you want to find your clients...
2022-08-3131 min
Business Mastery Podcast65. "Changing an Industry" with Ryan MargolinSend a textDawn talks with Ryan Margolin, CEO of Professional Hair Labs, a company that serves people who have lost their hair, either from genetics or health issues. Dawn and Ryan talk all things product-led business. In this episode…Who is Ryan and whom does he serve? (1:15). The phenomenal story or how Ryan got started? (2:13).Exponential growth and blowing away projections? (4:51). Ryan’s self-development and growth to become the person he needed to be to make the company grow the way that it has. (6:11). How Ryan’s vis...
2022-08-2423 min
Business Mastery Podcast64. "Are You Being Present in Your Business?" with Stacy BahrenfussSend a textDawn talks with Stacy Bahrenfuss, founder of The Truth Teachers, a company that helps women business owners activate their power and lead from what’s inside them. Dawn and Stacy discuss mindset and what it can do for your business. In this episode…Who is Stacy and whom does she serve? (1:30). What is this mindset stuff and why is it so critical to running a successful business? (2:18).How does the mindset stuff work when things go wrong and how does it help make you successful? (3:15). Stacy has...
2022-08-1725 min
Business Mastery Podcast63. "Help! I Don't Love My Business!" with Stephanie HayesSend a textDawn talks with Stephanie Hayes, a business strategist and coach, who works with small businesses who are trying to fall back in love with their business. She is also the host of the Real People Real Business podcast. Dawn and Stephanie discuss falling back in love with your business. In this episode…Who is Stephanie and whom does she serve? (1:18). Which approach to being a business owner, customer first. or the business serving you, the owner, or both? (2:04).How to go about determining the things about your busi...
2022-08-1021 min
Business Mastery Podcast62. "Business Systems Basics" with Anne HillSend a textDawn talks with Anne Hill, a certified Director of Operations, owner of Hilltop Operations and Consulting, a wife, and a mother to two boys. Dawn and Anne discuss operations and systems and how they can benefit your business. In this episode…Who is Anne and whom does she serve? (1:20). What is the number one place where Anne sees gaps in her client’s operations? (2:27).Where does Anne see most businesses struggle to implement repeatable processes? (3:59). What things should business owners think about to make sure the tr...
2022-07-2725 min
Business Mastery Podcast61. "New Perspectives on Managing Time" with Sabrina VictoriaSend a textDawn talks with Sabrina Victoria, an expert on productivity, and owner of a company called Human Better 365, all about managing our time, organization, productivity, and procrastination. This is a tough task for entrepreneurs, but one that must be mastered. In this episode…Who is Sabrina and whom does she serve? (1:08). How does Sabrina teach her clients to manage their time? (1:50).Does our energy level direct what we focus on at any given time? (2:55). What should we do to structure our time that we think is out of...
2022-07-2026 min
Business Mastery Podcast60. "How Easy is it to Do Business with You?" Dawn KennedySend a textDawn talks about processes and asks how easy is it for people to do business with you? How enjoyable is it for people to do business with you? How fun is it for people to do business with you? In this episode…Why do any of these questions matter? (1:22). The customer journey. (1:55).How are people finding you? (2:56). How can people book business with you? (4:53).Making it very easy to do business with you starts with the consultation and request for quote. (6:22).After th...
2022-06-2920 min
Business Mastery Podcast59. "Evolving as an Entrepreneur" with Melissa HoffmannSend a textDawn talks with Melissa Hoffmann, Life and Clarity Coach, who helps women get clear on their purpose and discover the business they were meant to create. In this episode…Who is Melissa and whom does she serve? (1:36). A little bit about Melissa’s journey to where she is now. (2:19).How intuition kept driving Melissa to leave her make-up industry background and pursue more. (10:17). What making that pivot looked like for Melissa, her clients, and her family and friends. (15:04).Life events and their impact on M...
2022-06-2224 min
Business Mastery Podcast58. "Step Fully into Your Zone of Genius to Make More Sales" with Dawn KennedySend a textEvery business owner has a zone of genius, but some of them have not expanded that zone. Dawn talks about ways to expand you’re your offerings to the world that allow you to step fully into your zone of genius. She encourages listeners to stop being stuck in the way you have always done business. She shows you how you can find other ways to make sales and increase your profits. In this episode…Step back, embrace your zone of genius and embrace new sales too. (1:29). Dawn’s ADFP proces...
2022-06-1520 min
Business Mastery Podcast56. "Following God's Guidance: The Ash and Roots Studio Story" with Julie Anne BrinkmanSend a textDawn talks with Julie Anne Brinkman, owner of Ash and Roots Studio in Kalida, Ohio about a personal journey that brought Julie from the ashes to where she is today. In this episode…Who is Julie and whom does she serve? (1:27). How Julie found her voice and her space. (2:22).How Julie interprets guidance and intuition, being open to both and listening to both. (8:38). Julie’s thoughts on how we recognize that our businesses are being guided and brought into alignment and recognizing that we need to set...
2022-06-0126 min
Business Mastery Podcast55. "Strengthen Your Local Business Profile for Growth" with Jeremy Ryan SlateSend a textDawn talks with Jeremy Slate, a Public Relations (PR) expert and founder of the Create Your Own Life Podcast. Dawn and Jeremy discuss all things PR. In this episode…Who is Jeremy and whom does he serve? (1:41). Why is it so important for small businesses to have great PR? (2:37).Why would people care? (4:34). Google News. What? Why does that matter? (6:34). How does Google News tie in to Google My Business? (7:05). Why does Google My Business matter to small businesses? (7:51). How you ca...
2022-05-2525 min
Business Mastery Podcast54. "Keeping a Personal Connection with Your Customers" with Amy DeitemeyerSend a textDawn talks with Amy Deitemeyer, an entrepreneur for 16 years in network marketing, who has worked several different business models. Dawn and Amy discuss sustainable staying power. In this episode…Who is Amy and whom does she serve? (1:37). How did Amy get started in network marketing and what attracted her to it? (2:12).Over the last 16 years, what does managing a network marketing business look like for Amy? (3:30). As things in network marketing have turned more toward digital, how has Amy’s business evolved over the years? (4:3...
2022-05-1120 min
Business Mastery Podcast53. "A Seasonal Business Model Ten Years Thriving" with Juli HamiltonSend a textDawn talks with Juli Hamilton, owner of Something From the Garden, a seasonal country store in rural Van Wert County, Ohio. In this episode…Who is Juli Hamilton and who does she serve? (1:29). Juli started as 3-season business because winter is very cold in Northwest Ohio. What is Something from the Garden Today? (3:04).Juli’s college degree and her passion is in horticulture, but her business has evolved from there. Her business is different from most farmers market type businesses. (4:06). Her business model allows for so m...
2022-05-0320 min
Business Mastery Podcast52. "The Myth of Motivation" with Dr. Maritsa Yzaguirre-KellySend a textDawn talks with Dr. Maritsa Yzaguirre-Kelley. Dr. Maritsa holds a doctorate in counseling ministries, is a nutritional therapist, and author of “Get Off The Couch” & “The Hypnotic Language Of Success’’. She is also the former executive Director of one of the country’s leading drug and alcohol treatment centers. Currently, as the owner of Obtaining Mastery, she tours the country as a sought-after professional speaker, writer, and trainer in Neuro-Linguistic Programming and Coaching.In this episode…Who is Dr. Maritsa Yzaguirre-Kelley and who does she serve? (1:41). There are different schoo...
2022-04-2725 min
Business Mastery Podcast51. "Preventing Burnout with a Personal Assistant" with Abigail LangridgeSend a textDawn talks with Abigail Langridge, owner of Poppins PA, an agency that helps busy business owners live life seamlessly. In this episode…Who is Abigail and whom does she serve? (1:31). As a Personal Assistant, what does Abigail do to help women reach their goals? (2:02).How in the world does working 13-14 hours a day not lead to burn out with Abigail’s clients? (3:23). What kind of professional woman does Abigail work with? (5:00). Dealing with decision fatigue. (7:45). Abigail’s team. (9:24). What to look...
2022-04-2024 min
Business Mastery Podcast50. "Managing Your Authentic Messaging" with Kristen WestcottSend a textDawn talks with Kristen Westcott, a business growth strategist and copy writer, who collaborates with entrepreneurs in the online space who might be having a tough time getting their big ideas from their head to paper or to their website, or those who just don’t have time to do it themselves. In this episode…Who is Kristen and whom does she serve? (1:22). What about being customer-focused and aligned with your vision and message? (2:35).Many entrepreneurs are told to find a problem and solve it but can find...
2022-04-1325 min
Business Mastery Podcast49. "Opening a New Retail Store from Scratch" with Amanda MillerSend a textDawn talks with Amanda Miller, owner of Cedar Mill Farms and Flock Mercantile and Makerspace and Chief Marketing Officer at Revival Design Studio in rural Ohio. In this episode…Who is Amanda Miller and whom does she serve? (1:44). How Amanda found the space where Flock Mercantile and Makerspace is located. (2:35). Why a Mercantile and Makerspace? (6:05).Why downtown Celina, Ohio? (8:54).What about online sales for Flock and how has it been marketed? (11:57). The impact of the pandemic and why shopping local is so im...
2022-04-0624 min
Business Mastery Podcast48. "Why You Need a Wholesale Line of Business" with Dawn KennedySend a textDawn lays out the details of wholesale and consignment selling for product-based businesses. This is a great way to get your products in front of other audiences and you should know the intricacies involved. In this episode…Why would you want to do this? (2:40). How to get started with wholesale or consignment sales? (4:15). What about expectations? (7:19).Things to think about when setting up ordering? (10:30). Important points to remember once your products are on their shelves. (12:29). Getting the meeting. (17:33). Resource...
2022-03-3020 min
Business Mastery Podcast47. "All About Retreats: Hosting and Attending" with Catherine KontosSend a textDawn talks with Catherine Kontos, Founder of RetreatBoss, a company that specializes in creating exclusive and successful retreats and offers certification courses for those wishing to excel in the retreat business. The RetreatBoss™ Certification program was created as an accumulated fusion of many years' worth of retreat building experience through selling, assessing venues for certification and coaching leaders on their strategies.In this episode…Who is Catherine and who does she serve? (1:41). What are retreats and why are they important to entrepreneurs? (2:53).Retreats immerse your clients in yo...
2022-03-2323 min
Business Mastery Podcast45. "Risk, Perspective, and The Big Picture" with Lisa KellySend a textDawn talks with Lisa Kelly, founder of successful coaching company Life Unlimited, about mindset, pivoting, risk taking, and evaluating your business.In this episode…Who is Lisa Kelly and whom does she serve? (1:28). How do you know if you are stuck in your business; not just caught in “the way business is”. (2:34).How Lisa found her path to coaching. (4:47). How to evaluate the internal “risk dialogue.” (8:18). The relationship between risk and growth. (10:12). What separates those who are ok with “same thing every day”...
2022-03-0927 min
Business Mastery Podcast44. "Are You Making These Business Mistakes?" With Joe DiChiara, CPASend a textDawn talks with Joe Dichiara, a CPA for over 40 years, on the biggest mistakes small businesses make, finding the right financial pro for your business, and the steps you can take now to have a solid year. In this episode…Who is Joe Dichiara, and whom does he serve? (1:37). Joe’s thoughts on having a business finance professional look at your numbers. (4:09).How can business owners know what to ask for when interviewing business finance professionals? (10:08). Where does a business finance professional fit in to help...
2022-03-0232 min
Business Mastery Podcast43. "Three Steps to Your Next Sales Strategy" with Dawn KennedySend a textDawn talks about three steps you need to take when formulating your next sales strategy. She talks capacity, understanding your customers, customer relations and customer service, brainstorming new ways to sell your products, SWOT analysis, and ROI analysis. Use these three steps to find the next place to make sales in your business. In this episode…What you need to understand about your business before executing the three steps. (1:51). Step 1. Brainstorm additional ways customers can experience your products. (7:34).Step 2. The SWOT analysis (Strengths, Weaknesses, Opportunities...
2022-02-2327 min
Business Mastery Podcast38. "The Importance of Keeping Your Business in Compliance" with Special Guest Holly CarterSend a textDawn talks with Holly Carter, who runs Oxalis Integrative Support Services, a company of Cannabis Compliance Experts. The company specializes in helping their clients maintain compliance with governmental regulations in the cannabis industry. In this episode…Who is Holly Carter and whom does she serve? (1:24). The importance of compliance and making sure you are conducting your business the right way. (6:30)Tax issues associated with the cannabis industry. (9:40).Filling out the required forms. (13:08). Weighing the risks of not being in compliance. (15:09).Where were...
2021-11-1031 min
Business Mastery Podcast37. "All the Emotions of Starting a New Business" with Special Guest Katie LanhamSend a textDawn talks with her daughter, Katie Lanham, a new business owner, about starting a new business; the trials and tribulations, emotions and mindset involved in all of it. In this episode…Who is Katie Lanham and whom does she serve? (1:28). What was the first thing Katie decided to create when she started Art Bard Candles? (1:56)Katie explains what her emotional state was when she started her business. (2:37).What it took for Katie to realize that her candles could be different from all the others. (3:18). The h...
2021-11-0319 min
Business Mastery Podcast36. "Choosing and Hiring the Right Assistant" with Suzie FlynnSend a textDawn talks with Suzie Flynn, CEO of Suzie Flynn Coaching, a mindset and business coach who specializes in coaching Virtual Assistants (VA) and helping them unlock their money blocks. Dawn and Suzie discuss all things VA. In this episode…Who is Suzie Flynn and whom does she serve? (1:24). What do Virtual Assistants do and why would someone need one? (2:03)Coaching Virtual Assistants to go into business for themselves. (3:40).How using a VA works. (4:55). VAs should work in areas that they are passionate about, not...
2021-10-2722 min
Business Mastery Podcast35. "Scaling a Business and Winning a Walmart Contract" with Leanna GanttSend a textDawn talks with Leanna Gantt, the CEO of TookTake, a company that produces medication dosage reminder labels about taking the company from something she needed for herself to scaling for a supercenter sized company. In this episode…Who is Leanna Gantt, and who does she serve? (1:30). A bout with breast cancer started all this for Leanna. (1:59)How do TookTake labels work? (3:40).How has TookTake blown up in the last two years? (4:49). How Leanna went from wholesale orders to carried in Wal-Mart. (5:57). Wal-Mart...
2021-10-1319 min
Business Mastery Podcast34. "The Resources at Your Local Chamber of Commerce" with Mark VervilleSend a textDawn talks with Mark Verville, Executive Director of the Van Wert County, Ohio, Chamber of Commerce. In this episode…Who is Mark Verville, and who does he serve? (1:29). Besides ribbon cuttings for new businesses, what else does the Chamber of Commerce do to support local businesses? (2:54)Why should an online business join their local Chamber of Commerce? (4:43).The Chamber connects with you other business owners who might be having the same struggles you are. (7:44). What is the number one thing businesses thinking of joining the chamber should keep in mind...
2021-10-0720 min
Business Mastery Podcast33. "Balancing Masculine and Feminine Energy" with Special Guest Aimmee OdomSend a textDawn talks with Aimee Odom, an expert on masculine and feminine energy, about people tapping into the uniqueness of themselves. In this episode…Who is Aimee Odom, and who does she serve? (1:39). What do masculine and feminine energy even mean? (2:30).How to start to find that balance. (6:46).How do we tap into the intuition of our energies? (8:39). How do we lead from a feminine place? (10:08). How do we check and balance our energies? (13:04).How we can learn more about masc...
2021-09-2923 min
Business Mastery Podcast32. "Keeping Simplicity in Mind for Your Business" with Special Guest Rose LounsburySend a textDawn talks with Rose Lounsbury, a simplicity coach for female professionals, about all the things we can do to help keep our businesses from driving us crazy. In this episode…Who is Rose Lounsbury, and who does she serve? (1:22). If I just had 4 days, I could get everything under control… (5:16)Where does the busy entrepreneur even start to simplify? (8:06).When you don’t know where to start, clean your…? (15:17). Rose’s process for finding out if something is helpful to us or we should get ri...
2021-09-2231 min
Business Mastery Podcast31. "Selecting and Automating Social Media For Your Business" with Rosanne ReidSend a textDawn talks with Rosanne Reid, a Digital Marketing Expert. In this episode…Who is Roseanne and who does she serve? (1:28). What is digital marketing? (2:56).How important is it to have a digital presence? (5:04). What you need to think about when establishing a social media presence and what platforms you should consider joining. (7:29). How can someone leverage automated scheduling software to manage posts or just to try out using a platform? (15:36). How to find Rosanne. (21:39).Resource links: Website...
2021-09-1523 min
Business Mastery Podcast30. "When is it Time For a Pivot? With" Special Guest Olivia HickmanSend a textDawn talks with Olivia Hickman, a Women's Empowerment Mentor, about when it is time to make a pivot and find new lines of revenue. In this episode…Who is Olivia Hickman and who does she serve? (1:23). How to find your purpose. (2:00).What are some things you should be looking for that indicate adding new lines is the right thing for you? (4:00). How you can tell that it’s time to make a pivot. (5:31). Action steps you should take when going after an idea. (9:29...
2021-09-0825 min
Business Mastery Podcast29. "From the Ground Up- Convoy Road Coffee Roasters" with Mike KennedySend a textDawn talks with her husband, Mike Kennedy, about their coffee business, Convoy Road Coffee Roasters. They started this new business 7.5 years after Mike’s near fatal accident and this episode deals with Mike’s new normal and how he has to do things a little differently this time around. In this episode…What happened that led to starting this new business. (1:30). How it all started with a few Christmas presents. (2:19).Why coffee? (3:03). Mike is growing coffee in Northwest Ohio? What? (4:40). What Mike and Dawn are do...
2021-09-0121 min
Business Mastery Podcast28. "PR Things to do Now" With Samantha HarmanSend a textDawn talks with Samantha Harman, an editor and public relations expert, about everythingyou need to know to make public relations work for you. In this episode…Who is Samantha Harman and who does she serve? (1:22). How long do you have to be in business before you seriously start thinking about PR opportunities? (2:00).How to start your PR. (3:11). How to get started writing content to be published in editorials and other forms of print publication? (4:43). Samantha’s thoughts on ghost writing. (7:01). Where d...
2021-06-1620 min
Business Mastery Podcast27. "Boundaries and Preventing Burnout" With Meisha OsorioSend a textDawn talks about taking care of ourselves so that can continue running our businesses. Dawn and Meisha Osorio, In this episode…Who is Meisha Osorio, and who does she serve? (1:31). Why Meisha was heading for burnout. (2:10).Meisha’s four pillars. (5:40). What you need to do each day in the four pillars (it starts with a mindful morning). (6:31). Everyone will have their own way of doing the four pillars. (9:21). Respect the boundaries that you set for yourself. (10:26).Showing up as your best...
2021-06-0919 min
Business Mastery Podcast26. "Reigniting Your Creativity" with Audra AllenSend a textDawn talks with Audra Allen, a Creatives expert, about how, as entrepreneurs, we are all Creatives. Many business owners often forget this. Dawn and Audra discuss how we can protect this very important part of what we do, and how we serve and give, as business owners. In this episode…Who is Audra Allen, and who does she serve? (1:21). How can we understand, foster, and keep, creativity at the front of our minds? (2:39).The three-step process for removing creative blocks. (4:39). How to know when it is ti...
2021-06-0222 min
Business Mastery Podcast25. "Understanding Your Value" with Chelle ShohetSend a textDawn talks with Chelle Shohet, an international stylist, coach, speaker, and author, about understanding your own value so we can do better business. In this episode…Who is Chelle Shohet and who does she serve? (1:20). How Chelle gets started in the process to release women from their judgments so that they can show up bigger on the outside. (3:08). Post-pandemic, how do we turn back to making our personal appearance important again? (6:31). Golden thread? (10:32). Where do you start when you don’t like any of the c...
2021-05-2628 min
Business Mastery Podcast24. "Understanding Google Ads" with Eloise SteenSend a textDawn talks with Eloise Steen, a Google Ads expert, and uncovers the mysteries of Google Ads. In this episode…Who is Eloise Steen, and who does she serve? (1:17). Who should be running Google Ads? (1:49).How Google Ads work. (3:25). Sister sites? (5:36). How affordable are Google Ads? (6:24). Pay Per Click? Pay Per View? (7:10).How to determine your competition in the field. (8:40).High Converting Landing Pages? (10:45). What does a campaign look like? (12:26).When everything is ready, do I...
2021-05-1918 min
Business Mastery Podcast23. Tips for Business Planning and StrategySend a textDawn talks planning and strategy, why its important for your business, what strategies you should have for your business, how to plan and strategize, and to make sure everything is in integrity and alignment. In this episode…The first mistake Dawn sees a lot of business owners make. (1:46). Planning as a roadmap. (2:11). Where are you going? (3:47). The first sets of planning. (4:33). WARNING- DANGEROUS PLACE. (5:25). From wouldn’t it be great if… to wont it be wonderful when... (6:30).The very first str...
2021-05-0519 min
Business Mastery Podcast22. "Tackling Stubborn Money Mindset Blocks" with Erin SolizSend a textDawn talks with Erin Soliz, an expert in money mindset, about money blocks. Money blocks are beliefs you hold about money that limit your ability to make more of it. They are subconscious beliefs that hold you back from making all the money you and your business deserves. Maybe you believe that you don’t need to make more money or making a lot of money will make you greedy. It might even be true that you don’t believe that you really can make a lot of money. Whatever your money blocks are, Erin...
2021-04-2827 min
Business Mastery Podcast21. "Tips From a New Entrepreneur" with Jessica PerleSend a textDawn talks with Jessica Perle, a mental health and wellbeing coach with a focus on burnout, who helps professional women in high pressured careers to prevent and work through anxiety, stress and burnout. She and Dawn talk about new business start-ups and financial things concerning them. In this episode…Who is Jessica Perle and who does she serve? (1:18). When Jessica first started her business, financial stuff was furthest from her mind. (2:12). Why Jessica didn’t think financial things were important…yet. (2:39). Dawn and Jessica review the basics...
2021-04-2115 min
Business Mastery Podcast20. "Authentic Entrepreneurship" with Santina Rigano-LeschSend a textDawn talks with Santina Rigano-Lesch about the need for women business owners to be authentic in who you are and how you run your business. The way you run your business is authentic to you and your business needs to be in alignment with who you are. Santina walks us through that. In this episode…Who is Santina-Rigano-Lesch and who does she serve? (1:45). How you can figure out what you need to do, as a new entrepreneur, to show up and be authentic to your mission. (2:50). How Santin...
2021-04-1421 min
Business Mastery Podcast19. Get it in Writing: Business AgreementsSend a textDawn puts on her lawyer hat for this episode and talks contracts. Getting “it” in writing will help you protect your business. Dawn gives you high-level reasons why you should always want to use contracts and how you can do it, so you don’t feel overwhelmed. In this episode…Why some businesses don’t use contracts. (0:45). The things you should always get in writing. (2:11). QTIPS. (4:09). Before you sign. (7:22).If the contract goes South. (10:14)Some other things you want to consider. (12:25...
2021-04-0716 min
Business Mastery Podcast18. "Why You Need a Quiz in Your Biz" with Christen SchneiderSend a textDawn talks with Christen Schneider, an email and interactive marketing expert. Christen discusses quizzes and other interactive marketing tools that will help you to build relationships with potential clients or customers. In this episode…While new, quizzes are becoming more prevalent. (0:56). Why quizzes work as a marketing tool and what they are used for. (1:46). Why people take quizzes and the different kinds of quizzes. (4:10).What you should be aiming for with quizzes. (7:00).How to work backwards from quiz results and how much is too m...
2021-03-3124 min
Business Mastery Podcast17. "How to Use Pinterest In Your Marketing Strategy" with Tammie Jones,Send a textDawn talks with Tammie Jones, a Pinterest marketing guru. Tammie shares with the audience some key things about marketing on Pinterest that will help you hit that audience in just the right way. In this episode…Who Tammie is and who she serves. (1:21). Who Pinterest is good for. (2:00). Pinterest as a search engine. (3:11).Ads on Pinterest. (4:22).How you can make a Pin and make it successful. (4:42). What you can link to when you make a Pin. (5:55). Finding keywords you need t...
2021-03-2416 min
Business Mastery Podcast16. Pricing and Profit Made SimpleSend a textDawn talks profit, pricing, and knowing what you need in operating expenses. All in one episode, without an MBA, without complicated business knowledge, so you can run your business more effectively and make more profit. In this episode…Is there something wrong with your numbers? (1:35). How to tip the scales so that you are more profitable. (2:49). Pricing. (4:07).Profit Margin. (6:18).Knowing your operating expenses. (7:24). A quick example. (11:05). Checking your expenses. (13:05).The idea of margin. (14:24).Having a financi...
2021-03-1722 min
Business Mastery Podcast15. "Consensual Sales" With Shawna BeckmannSend a textDawn talks with Shawna Beckman, a super sales coach and founder of the 3.5 step consensual sales process. In this episode…Who Shawna is and what she does. (1:42). The steps to navigate the awkward sales conversation. (6:18).Why she keeps her network really, really, small. (10:18).The next step after making a connection. (13:28). Where she thinks most people get into trouble in the conversation. (15:25). How much business Shawna actually closed in the last few weeks. (16:06). How knowing and liking someone will naturally...
2021-03-1022 min
Business Mastery Podcast14. Protect Your Business With a Cyclical FundSend a textIn this episode, Dawn talks all about the Cyclical, or C-Fund. This is another tool you can use to protect your business, protect your cashflow, and get a handle on those larger annual or semi-annual business expenses, like license renewals. In this episode…How the C-Fund is like an expense most people already pay. (0:50). Why using a C-Fund makes a lot of sense. (2:18).Determining your expected costs. (3:04).In the beginning… (5:01). Some other places you can use this idea. (5:59). What the separate a...
2021-03-0311 min
Business Mastery Podcast13. "Working on Your Money Mindset" with Sharan SammiSend a textIn this episode, Dawn talks with Sharan Sammi, a Money Mindset expert, on all topics related to it. Sharan works with women around the globe, helping to influence major breakthroughs against life's challenges. Sharan helps women reach their true potential in all areas of life by teaching empowerment strategies to gain confidence, self-esteem, and control over their own lives. In this episode…Find out who Sharan is and who she serves. (0:50). How Sharan describes money mindset. (1:35).How you can recognize whether you have a positive or a ne...
2021-02-2432 min
Business Mastery Podcast12. How Much Do You Need For That VA?Send a textIn this episode, Dawn talks about what it really costs to hire support staff; and about what it costs to not have these people in your life. It’s too expensive, I can’t afford it. Can you afford it? Have you even priced the support you need? Maybe you just have it in your mind that you can’t afford to get the help you need from people whose zone of genius is exactly what you need. In this episode…One way to look at it. (1:22). Another way to look...
2021-02-1712 min
Your Transformation JourneyDawn Kennedy the Author of the Profit AcceleratorThe Profit Accelerator by Dawn Kennedy. Dawn Kennedy Dawn Kennedy is an attorney, financial coach, author, and serial entrepreneur who is passionate about helping small businesses thrive in the face of unexpected market changes by ensuring there is a plan to protect financial milestones and a plan for the company’s successful growth. She gained an extensive background in program management and strategic planning working for the US Army and as a consultant for companies in both the government and private sectors.Her focus on financial coaching began when she faced some tou...
2021-02-1037 min
Business Mastery Podcast11. Still Arriving, Just at a Different TerminalSend a textIn this episode, Dawn has a conversation with her husband, Mike about his accident that ended UNEQ Consulting, their multi six figure business they ran for a few years before the accident. Mike talks about how and when he realized that as bad as it all was, he and Dawn would still arrive at a good life, just at a different terminal. He and Dawn discuss the impact on the family, the realization that when we are given a gift or a business idea, we have a duty to share it with the world...
2021-02-1028 min
Business Mastery Podcast10. Cashflow Decisions: The Tough CallsSend a textIn this episode, Dawn talks about cash flow and cash flow management. For nearly all types of businesses, January and February are slow months. Customers are coming off the holidays where they spent a lot of money on gifts and parties, and family get-togethers. With good cash flow management, your business can be better prepared to carry through the slow months. In this episode Dawn discusses…Cash flow strategies to protect the 4 walls of your business. (2:00). The first thing she wants you to do. (2:08).The structural thin...
2021-02-0315 min
Business Mastery Podcast9. Protecting Your Business (Emergency Fund)Send a textIn this episode, Dawn talks about protecting your business and the strategies for doing it. The Bureau of Labor reports that every year 1 in 12 businesses closes and only 4 out of 100 businesses survive past the 10-year mark. According to a US Bank study, 82% of companies fail because of cash flow problems. Protect Your Business!In this episode Dawn discusses…Why protection is so incredibly important. (:45). Protecting the 4 walls of your business. (1:36).What happened after her husband’s accident in 2013 and what Dawn had to do. (2:00).How t...
2021-01-2712 min
Business Mastery Podcast8. Tips for Your Brand Voice with Marie Miller, the Marketing JunkieSend a textIn this episode, Dawn interviews Marie Miller; The Marketing Junkie, her branding and marketing guru. Dawn and Marie discuss all things branding and marketing, including, how it affects your profit and how a great brand helps your business do better. In this episode Dawn and Marie discuss…Marie’s background and experience over 20 years in the marketing and branding field. (:38).The importance of Branding and Logos. (2:08).All the pieces of Branding and Marketing you probably don’t think about. (4:51).What somebody who has not thought t...
2021-01-2026 min
Business Mastery Podcast7. Setting, Reaching, and Missing Financial GoalsSend a textIn this episode, Dawn talks about setting and reaching financial goals. There are three important things to keep in mind when setting, and reaching, financial goals. 1) your mindset, 2) your capacity to reach the goal, and 3) tracking your progress. Dawn elaborates on all three to help you get the ball rolling and your business growing. In this episode Dawn discusses…Your mindset around goals. (1:18).Mindset shifts you can make today to help you reach your goals. (2:38).Your capacity to reach your goals. (6:02).Back your goals up...
2021-01-1317 min
Business Mastery Podcast6. "How Time Management Leaks Cost Your Business" With Christy LingoSend a textIn this episode, Dawn talks with Christy Lingo, a mom to two and a two-time entrepreneur, who made the pivot from Professional Organizer to coaching mom entrepreneurs with productivity. She is the owner of Business Savvy Mama, a company that helps mom entrepreneurs find their happiest and most fulfilled life through time management, productivity, and mindset tips.In this episode…Christy explains that she helps mom entrepreneurs to organize and simplify their time. (1:10).The Morning Four, how the Pandemic of 2020 brought it about, what it is and what it...
2021-01-0620 min
Business Mastery Podcast2. Protecting Your Business 4 WallsSend a textProtecting the inside of your business is one of the first steps in the Entre Money Coach business finance management method. By doing so, you prioritize your expenses in a way that keeps the doors open and able to conduct business. Let’s face it, sometimes business owners make decisions from a place of fear and that is never a good thing. If those decisions are not made with the right priorities, you could end up having to close the doors. Dawn walks you through the steps for finding your Breakthrough Number or...
2020-12-3018 min