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Dean Horsfield

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Super UnemployableSuper Unemployable#19: From Gift Baskets to Fertility Revolution: Laura J. McDonald's Entrepreneurial OdysseyJoin us for a captivating conversation with Laura J. McDonald, the innovative co-founder and CEO of Flora, a trailblazing fertility insurance company. Laura's journey is nothing short of extraordinary, beginning in the most unexpected of industries—gift baskets. Despite a lack of pre-existing expertise in fertility, Laura's ambitious spirit has led her to redefine insurance in reproductive health. In this episode, we explore the meaning of being 'super unemployable' through Laura's vast experiences—from launching a successful gift basket business in her early twenties to making a mark in the financial media space, and eventually exiting to corp...2025-06-271h 11Super UnemployableSuper Unemployable#18: Ayahuasca & Entrepreneurship with Richard Forbes: Serial Entrepreneur and Growth HackerJoin us for an intriguing conversation on the Super Unemployable Podcast as host Dean Horsfield dives deep with entrepreneur Richard Forbes into a captivating narrative about the intersections of family life, entrepreneurship, and the mind-altering world of ayahuasca. Journey with Richard from the structured routine of traditional employment to the liberating yet challenging world of being 'super unemployable,' where the call for adventure and self-discovery reigns supreme. In this episode, Richard shares his transformative experiences with ayahuasca, revealing how it has shaped his approach to business and personal life. Get insights into why embracing uncertainty and...2025-05-291h 27Super UnemployableSuper Unemployable#17: Finding Your Rooftop Moment with Oli Gardner: Marketing Pioneer & Co-Founder of UnbounceImagine starting a business in a 500 square foot room with 5 other co-founders, subsisting on beer, sandwiches and a dream. It's not glamorous but for the Super Unemployable, it can often mean the difference between success and failure. For Oli Garnder, it was a random rooftop conversation that would set the wheel in motion for the founding of Unbounce and ultimately change his life forever. During our discussion Oli reflects on key turning points, the importance of partnership and trust, and how embracing risk and uncertainty can lead to incredible opportunities. Throughout the conversation...2024-12-131h 34Super UnemployableSuper Unemployable#16: How Billionaires Act with Chris Hobbs: Tech Founder and AI InnovatorIn this episode, we explore the entrepreneurial journey of Chris Hobbs. He is truly the definition of Super Unemployable having transitioned from saving lives at a water park to leading one of Vancouver's largest iOS development communities. As a renowned leader in the tech industry, Chris shares insights into how billionaires think and act, the value of time, the importance of hiring the right people and the incredible amount of foresight required to stay ahead of ever-evolving technology. From early entrepreneurship endeavors to establishing TTT Studios, Chris provides a deep dive into the challenges of scaling a...2024-11-291h 54Super UnemployableSuper Unemployable#15: Manifesting Dreams with Cynthia McKenna: Author, Life Coach and Former Miss Peru International WinnerIn this episode, we sit down with Cynthia McKenna, a best-selling author, Former Miss Peru Latin International, investor, entrepreneur, and life coach, to explore her transformative journey from the vibrant streets of Peru to the bustling business world. Cynthia shares her remarkable story of rising from humble beginnings to achieving success, despite facing personal challenges such as raising a child with autism, navigating a divorce, and battling inner struggles. Join us as Cynthia delves into her unique process of persistence and reinvention, revealing the courage needed to nurture the entrepreneurial spirit. We discuss the concept of being...2024-11-151h 26Super UnemployableSuper Unemployable#14: Risking It All in Silicon Valley with Dr. Christy Lane: Insurance Tech Researcher & InnovatorIn this episode, we dive deep into the heart of Silicon Valley's tech scene with Dr. Christy Lane, a trailblazer who left a secure academic career to co-found Vivimetrica, a company transforming wearable data into predictive health insights. Despite the odds, with women comprising less than 9% of health tech executives in 2014, Dr. Christy navigated the challenges of skeptical investors and numerous failures to rewrite the industry's rules. Join us as Dr. Christy shares her journey from academia to entrepreneurship, highlighting the evolution of wearable technology from rudimentary pedometers to the sophisticated devices we know today. We explore...2024-11-011h 14Super UnemployableSuper Unemployable#13: From Hucking Rocks to Building Custom Homes with Brandon Smith: Construction Entrepreneur & Business LeaderIn this episode of Super Unemployable, we dive into the inspiring story of Brandon Smith (Co-Founder and CEO of New Vision Projects), a Vancouver-based entrepreneur who transformed his life from humble beginnings in construction to becoming a successful business owner. Brandon shares his journey, driven by the belief that no dream is too big if you're willing to put in the work. We explore Brandon's early entrepreneurial ventures, from selling rocks as a child to navigating challenges in high school, including being labeled with a learning disability. Brandon candidly discusses the pivotal moments in his life, such...2024-10-181h 35Super UnemployableSuper Unemployable#12: From Russia to Miami to MedSpa Maven with Anya Jordan: Skin Health Innovator & EntrepreneurIn this episode of Super Unemployable, we dive into the inspiring journey of Anya Jordan, a relentless entrepreneur who transformed her life from the bustling streets of Russia to the vibrant chaos of Miami. Anya didn't just leave Russia to start anew; she embarked on an adventure that would redefine her existence. Her story is one of grit, determination, and the refusal to be confined by traditional employment. Join us as Anya shares her transition from juggling multiple jobs, including working as a server and selling Mary Kay products, to becoming a single mother navigating the complexities...2024-10-041h 23Super UnemployableSuper Unemployable#11: I Sold My Company to APPLE & Then Found Myself Super Unemployable with Alan Albert: Marketing & Growth SpecialistIn this episode, we sit down with Alan Albert, President of MarketFit.  Alan takes us through his journey from startup to acquisition by Apple Computers.  We dive deep into what it was like to build a company, wear multiple hats, experience the highs and lows of selling to one of the world's largest companies, and then what happens after that sale.  The moments of Super Unemployability that force you to question what comes next and how to cope with a world you no longer feel like you fit within. Show Notes: You can vie...2024-09-251h 31Super UnemployableSuper Unemployable#10: The Founder's Dilemma with Diane Jones: Insurance tech Industry LeaderIn this episode, we dive deep into the world of the Super Unemployable with Diane Jones from InsurTech. We explore the challenges faced by founders who sell their companies and find it difficult to adjust to being employees again, often leaving money on the table. Diane shares her personal journey of selling her family insurance business and her subsequent experiences working for a larger conglomerate. We discuss the concept of job autonomy and what it means to Diane, as well as her transition from being an entrepreneur to working within a structured organization. Diane opens up about...2024-09-041h 13Super UnemployableSuper Unemployable#9: From Pro Snowboarder to Thriving Entrepreneur with Barry Hartman: Co-Founder of 505-JunkIn this episode, I sit down with Barry Hartman, co-founder and CEO of 505-Junk, one of Canada's fastest-growing junk removal companies. Barry's journey is anything but conventional. From taking odd jobs in the fast food and restaurant industry to becoming a professional snowboarder, Barry's path to entrepreneurship is inspiring and motivational. Barry shares candid stories about his early work experiences, including how drinking one too many milkshakes led to his first firing and how a chance conversation during a recovery from a busted ankle inspired him to buy a junk removal truck. We delve into the concept...2024-08-1559 minSuper UnemployableSuper Unemployable#8: The Super Unemployable Haircut with JP Holecka: Tech Founder & InnovatorI am thrilled to have JP Holecka join me on the podcast today. He is the CEO and founder of Power Shifter Digital and a personal friend and mentor. In this episode, JP discusses his experiences with ADHD, the pivotal moments that shaped his career, and the importance of mentorship. He also delves into the challenges of being super unemployable, balancing personal and professional life, and the concept of leading by example. This is a show you won't want to miss.   Show notes: The study regarding ADHD and entrepreneurship c...2024-08-0155 minSuper UnemployableSuper Unemployable#7: Jacob & the Lessons I Learned Working in Women's RetailWorking in women's retail taught me so much about life, leadership, friendships and integrity.  Honestly, this was one of the most rewarding jobs I have ever had and it has guided so much of my future decisions as an entrepreneur. I honestly believe that everyone should work in retail before starting a business.  Have a listen to the podcast and I will tell you why. 2024-07-1226 minSuper UnemployableSuper Unemployable#6: Telemarketing and the Thick Skin Required to SucceedHey there! Ever wondered what it’s like to dive into the working world at 15? Join me, Dean, as I take you back to the mid-nineties for a wild ride through my very first job as a telemarketer. Spoiler alert: it’s a rollercoaster of smoke-filled offices, chain-smoking bosses, and a hilarious mix of rejection and unexpected connections. In this episode, I share the valuable life lessons learned from getting hung up on, dealing with colorful characters, and fighting for a paycheck to buy that dream bike. Whether you’re reminiscing about your first gig or looking for so...2024-06-2112 minSuper UnemployableSuper Unemployable#5: Serving Tables for the Bachelorette Jillian HarrisI spent my university years serving at a local restaurant. My boss was Jillian Harris.  What I can say is that I wasn't very good at the job but it did teach me a lot about myself and it did help me learn more about my super unemployable self.   What is your serving story?  Share with me on the podcast. Find me on LinkedIn - Dean Horsfield. 2024-06-1221 minSuper UnemployableSuper Unemployable#4: Birthday Reflections and the Howard Schultz StoryToday, we're taking a slight detour from our usual antics. Guess what? Tomorrow's my birthday, and I'm turning the big 4-2! Birthdays always get me in a reflective mood, making me ponder over the past year and my entire 42-year journey. Do you ever find yourself questioning everything around this time too? Maybe it's a "super unemployable" syndrome—never really satisfied, always pushing for more. To celebrate, I want to dive into the life of one of my favorite super unemployables: Howard Schultz, the mastermind behind Starbucks. Inspired by his story on the "Acquired" podcast, we...2024-06-0709 minSuper UnemployableSuper Unemployable#3: Best Buy & How I Ended Backpacking in EuropeMy girlfriend gave me an ultimatum that she was going to Europe, with or without me. Luckily, I am the Supe Unemployable and the decision to ditch my prestigious job at Best Buy and go backpack Europe for the months was a super easy one to make.   2024-05-2918 minSuper UnemployableSuper Unemployable#2: MyWurld & the CEO Who Put His Feet in my FaceIn this week's edition of The Super Unemployable Podcast, I talk about my experience working at a Vancouver based tech company - Contac Services.  Arguably one of the worst CEOs I have ever encountered.  However, it taught me a lot about how to focus, how to be responsible with cash flow and it was the job where I came up with my groundbreaking theory called The Tree of Granularity. 2024-05-1924 minSuper UnemployableSuper Unemployable#1: What it Means to be Super UnemployableBeing super unemployable is not easy, it's not even really a choice, it is essentially just the way you were born.  Constantly sabotaging good jobs, bouncing from employer to employer and choosing to work for terrible people just because you know that will make it easier to quit.   Ultimately you will either end up starting a company or find yourself in jail.  For me, it could have gone either way, but I found my way out.   Welcome to the Super Unemployable. 2024-05-0305 minE-Commerce Secrets To ScaleE-Commerce Secrets To Scale146 – The Power Of Storytelling With Dean HorsfieldThis week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there and maximize the effectiveness of your marketing, you need to tell a story. Check out the episode to learn more about how to do that.Connect with Dean:- 57th Street AI Marketing- LinkedIn- Building a StoryBrand2023-10-3135 minOri BsorOri BsorDeep Dish - Global Underground 021: Moscow (CD#1)Deep Dish - Global Underground 021: Moscow (CD#1) Photography by Dean Belcher and Skyn Kynaston Sleeve Notes by Dom Phillips Designed at Studio Lobster Compiled, mixed, edited and tweaked by Dubfire & Sharam for Deep Dish Productions. Engineered and helped along by Richard Morel at the new Deep Dish Studios, Washington, DC. This album is dedicated to the memory of Derek Horsfield Released: 2001 00:00:00 - 01 16B Feat. Morel - Escape (Driving To Heaven) (Omid's Full Vocal Mix) 00:07:19 - 02 Soul Providers Feat. Michelle Shellers - Rise (M.A.S Collective's Dub) 00:12:44 - 03 G.Pal Presents GHOS - I Can See The Lights 00:17:46 - 04 El...2023-01-221h 14Ori BsorOri BsorDeep Dish - Global Underground 021: Moscow (CD#2)Deep Dish - Global Underground 021: Moscow (CD#2) Photography by Dean Belcher and Skyn Kynaston Sleeve Notes by Dom Phillips Designed at Studio Lobster Compiled, mixed, edited and tweaked by Dubfire & Sharam for Deep Dish Productions. Engineered and helped along by Richard Morel at the new Deep Dish Studios, Washington, DC. This album is dedicated to the memory of Derek Horsfield Released: 2001 00:00:00 - 01 BT - Shame (Way Out West Mix) 00:07:09 - 02 Blackwatch Presents Professor Okku - Word Unspoken 00:11:35 - 03 PMT - Deeper Water (Sander Kleinenberg's Caffeine Remix) 00:17:37 - 04 Envy - Falling (High Vocal Pass) 00:23:52 - 05 Mara - Coming Down 00:30:33 - 06 Finger...2023-01-221h 17Ori BsorOri BsorDeep Dish - Global Underground 021: Moscow (CD#1)Deep Dish - Global Underground 021: Moscow (CD#1) Photography by Dean Belcher and Skyn Kynaston Sleeve Notes by Dom Phillips Designed at Studio Lobster Compiled, mixed, edited and tweaked by Dubfire & Sharam for Deep Dish Productions. Engineered and helped along by Richard Morel at the new Deep Dish Studios, Washington, DC. This album is dedicated to the memory of Derek Horsfield Released: 2001 00:00:00 - 01 16B Feat. Morel - Escape (Driving To Heaven) (Omid's Full Vocal Mix) 00:07:19 - 02 Soul Providers Feat. Michelle Shellers - Rise (M.A.S Collective's Dub) 00:12:44 - 03 G.Pal Presents GHOS - I Can See The Lights 00:17:46 - 04 El...2023-01-221h 14Prompety PromptPrompety PromptPrompety Prompt: Episode 9 - We Write Because... (Listener Response Special)Welcome to a bumper series end special, crammed with 23 different listener contributions based on past season prompts; plus a catch up between Letty Butler and Stephen Mellor and a cheeky new prompt challenge between our two hosts …because revenge is best served minty fresh!If this all sounds like fun; that’s because it is! Remember you too can be part of the show, so always feel free to send us in your own ‘prompt responses’. The two unseen special prompts were ‘the last of the toothpaste’ and ‘I write because…’This episode featu...2022-02-231h 07Welsh Bodyboard ClubWelsh Bodyboard ClubEpisode 5 - Dave HubbardWe've headed back over to Hawaii for this instalment of our podcast series catching up with Dave Hubbard. Rich Livock, Allan Horsfield and Dean Page catch up with Jeff's baby bro to talk about his bodyboarding life. Enjoy guys, Mahalo!2020-12-311h 35Welsh Bodyboard ClubWelsh Bodyboard ClubEpisode 3 - Jeff HubbardWe are so stoked to be able to bring you episode 3 of our podcast series featuring Jeff Hubbard. This time round Rich Livock, Allan Horsfield and Dean Page catch up with one of the bodyboard worlds biggest legends! Enjoy guys, Mahalo!2020-10-132h 53