Shows
The NarrativeDean Khan Dhillon (fortyiq)My conversation with Dean Khan Dhillon, the CEO of fortyiq.00:00 Cold open05:29 Dean's backstory 08:17 From contractor to CEO in 240 days 11:42 Thoughts on in crypto marketing13:23 Minimum viable content strategy, and other tips20:49 Common mistakes on crypto twitter22:43 Future Plans for fortyiq27:39 Trends, and closing thoughts
2025-03-2728 min
Building Web3Founder Led Marketing EXPERT Shares Top Secrets for Crypto Success: Dean from FortyIQIn this episode of the Building Web3 podcast, we sit down with Dean, the CEO of FortyIQ, to explore how founder-led marketing can supercharge growth for crypto projects. Dean opens up about his journey from swing trading blue-chip stocks in 2020 to diving headfirst into DeFi and eventually founding FortyIQ, a crypto marketing agency focused on simplifying storytelling in a jargon-heavy space. His mission is to ensure that founders drive their company’s narrative and connect with their target audiences authentically.Work with us: https://buildingweb3media.com/Chapters00:00 Dean's Journey into Crypto03:03 Th...
2025-02-0633 min
Block by Block: A Show on Web3 Growth MarketingDean from FortyIQ.xyz: The Art of Storytelling in CryptoEpisode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77In this conversation, Dean shares his journey into the world of crypto and storytelling with Peter Abilla, emphasizing the importance of personal branding for founders in the Web3 space. He discusses the philosophy behind his agency, FortyIQ, which advocates for simplicity in storytelling and marketing. Dean highlights the emotional aspect of storytelling, explaining how it can create a deeper connection with audiences compared to mere facts. He...
2025-01-2648 min