Shows
The Fueling StationEpisode 2: The Pros of Content – Using New Media to Attract New CustomersThe latest episode of The Fueling Station podcast, hosted live at WPMA EXPO 2025 by Ed Kammerer and Jonathan Stong – aka the “Pod-troleum Guys” – featured a visit from Darren Wight, Executive VP of Client Success for DeanHouston+, OPW’s marketing-communications partner. Darren touched on how the development of content and marketing programs for petroleum-equipment manufacturers remains important in building a loyal and educated customer base, but highlighted how the growth of new media – YouTube, TikTok, Facebook, LinkedIn, etc. – is prompting manufacturers to take a fresh look at their marketing programs as younger social-media savvy people enter the petroleum industry.
2025-03-0513 min
Marketing Science PodcastData-driven marketing strategies for ScienceWe’re delighted to welcome Jamie Grabert for episode one, Director of Media at DeanHouston. Jamie shares her knowledge of data-driven marketing strategies, the application of data and how to utilize it to make business decisions that define your goals and objectives. Hosted on Acast. See acast.com/privacy for more information.
2022-03-1646 min
DH+ INSPIREINSPIRE Podcast: Episode 28 | Ed Kammerer & Dave Lacaille – Adapting to New Trends in Trade ShowsIn this edition of the DH+ INSPIRE Podcast, our own Colton Stombaugh is joined by fueling industry leaders Dave Lacaille and Ed Kammerer. Dave is the Senior Director of North American Sales at Dover Fueling Solutions, and Ed is the Director of Marketing and Global Product Strategy for OPW Retail Fueling. Both veterans of fueling and convenience store solutions, Dave and Ed offer unique insights on the future of industry trade shows. Together, our guests discuss their roles within their respective companies, expanding upon their familiarity with the trade show scene. In particular, Dave and Ed reflect...
2022-01-1135 minDH+ INSPIREInspire Podcast: Episode 27 | Ashley Poe Thompson – Changing the Face of ManufacturingThis episode of the DH+ INSPIRE podcast marks another addition in our Women Transforming Manufacturing series. In this installment, we had the pleasure of spending time with Ashley Poe Thompson, Operations Manager of Polymer Drive at BASF in Chattanooga, TN. BASF is a global corporation dedicated to creating chemistry that supports a sustainable future.In our conversation with Ashley, she describes how she got her start in engineering and the career path that led her to BASF. She also discusses the ways in which her role has changed over the years, and what she finds to be...
2021-11-2916 minDH+ INSPIREEpisode 26 | Mary Beth Hudson – Embracing Industry 4.0 TechnologiesIn this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to foster collaboration and encourage the adoption of Industry 4.0 technologies.Throughout this conversation, Mary Beth Hudson shares the human-focused approach to training and education that has allowed the institute to flourish globally. From conferences and networking events to staff training and more, th...
2021-10-2015 minDH+ INSPIREInspire Podcast | Episode 24 Julie Mueller – Importance of Defining Company CultureIn this episode of the DH+ INSPIRE podcast, we had the pleasure of enjoying an insightful conversation with Custom Design Benefits CEO and President Julie Mueller. Custom Design Benefits, one of the Midwest's largest independent, full-service Third Party Administrator of self-funded health benefit plans, has long been dedicated to providing excellent cost containment solutions. Throughout the podcast, Julie explores her nonlinear journey with Custom Design Benefits, what led her to redefine the company culture and how she and her team continue to represent these fundamentals today. Julie offers sage advice to current and future executives, using her o...
2021-08-2417 minDH+ INSPIREInspire Podcast | Episode 23 Nick Grewal - EV Innovation by Air, Land and Sea with ePropelledIn this 4-part interview with Nick Grewal, Founder, CEO and President of ePropelled, a leading company in magnetic engineering innovations that dramatically improve electric motor and generator efficiency for propulsion systems in many industries, we're kicking off our new series - Inspiring Positive Energy. Dedicated to shining a light on the powerful transformations occurring in the way the world moves, this series will dive deep into the engineering and philosophical revolution occurring in the world of transportation.In this episode, we venture into Nick's vision for the electrification of the world, including a look into...
2021-07-1238 minDH+ INSPIREINSPIRE Leadership: Dean Douglass | Culture Breaks Down Barriers to GrowthIn the first episode of our Executive series, we had the pleasure to sit down with Dean Douglas, Partner at Cache Creek Industries. During the episode, we chat with Dean about his extensive experience in executive roles within companies like Dover Corporation while discussing the importance and impact of building a company culture. Along the way, we get firsthand advice from Dean about how to succeed in executive positions and how these roles helped him establish best practices for establishing core company values and beliefs.Whether you’re a high-level executive or you’re just looki...
2021-05-2509 minDH+ INSPIREINSPIRE Podcast: Episode 22 | Carter Hostelley – Turning B2B Executives into Market InfluencersIn part two of the latest episode of DH+ INSPIRE Podcast, we sit down with Carter Hostelley, the CEO of Leadtail. During this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he thinks influencer marketing is so essential for success. From finances to business development, Carter has seen and experienced it all.Along the way, Carter provides his insights on how turning your organization's key leaders into B2B influencers can unlock significant busi...
2021-03-3126 minDH+ INSPIREINSPIRE Podcast: Episode 21 | Carter Hostelley – Importance of Influencer MarketingIn this episode of DH+ INSPIRE Podcast, we had the pleasure to sit down with Carter Hostelley, the CEO of Leadtail. During part 1 of this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he thinks influencer marketing is so essential for success. From finances to business development, Carter has seen and experienced it all. Along the way, Carter provides his insights on how influencer marketing and social media can benefit any business. We also...
2021-03-1951 minDH+ INSPIREINSPIRE Podcast: Episode 20 | Denise Rice – The Future of ManufacturingIn the sixth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the pleasure to sit down with Denise Rice, President/Founder of Peak Performance and Director of the Tennessee Manufacturers Association. During the episode, we discuss Denise’s impressive and extensive background while chatting about her progression throughout her time in the manufacturing industry – including what drew her to the industry and her thoughts on the future of manufacturing. From engineering to business development, there isn’t much Denise hasn’t dealt with when it comes to manufacturing.Along the way, we cover what has change...
2021-03-0425 minDH+ INSPIREINSPIRE Podcast: Episode 19 | Elizabeth Gubrud-Howe – The Importance of Strong LeadershipIn the fifth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the privilege to sit down with Elizabeth Gubrud-Howe, CEO at Pacific Die Casting Corporation. During the podcast, we discuss her impressive career – including her stops at Starbucks and Dover Corporation – and chat about how her accomplishments and unique experiences have helped turn her into a better leader and innovator. From the human resources department to being CEO, there isn’t much Elizabeth hasn’t experienced on the leadership front.Along the way, we cover how Elizabeth went from working for industry-leading corporations to pivoting h...
2021-03-0333 minDH+ INSPIREINSPIRE Podcast: Episode 18 | DH+ Picks the Winners & Losers from the 2021 Big Game CommercialsIn this special edition of the DH+ INSPIRE podcast, DeanHouston+ advertising and media experts review the winners (and losers!) from the 2021 Big Game commercials.What was your favorite commercial? Leave us a comment to let us know.If you need a refresher on any of the ads discussed during this episode, just click on the links below.Cheetos | It Wasn't Me (https://www.youtube.com/watch?v=o7yvr...)Mountain Dew | Major Melon (https://www.youtube.com/watch?v=9cEiY...)Cadillac | ScissorHandsFree (https://www.youtube.com/watch?v=_HQU0...)
2021-02-1553 minDH+ INSPIREINSPIRE Podcast: Episode 17 | Shari Matras – Diving into Data, Customer Insights and Brand SuccessIn the fourth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the opportunity and privilege to spend some time with Shari Matras, Chief Growth Officer with CLR Brands. We take a deep dive through her incredible career, including stops at Quaker, Orbit Gum, and Gevalia Kaffe – and how her accomplishments at each major stop have helped make her a data-driven, growth-focused marketer This is one that no brand builder wants to miss. Along the way, we explore the stories and experiences that helped forge her knowledge that customer insights are key in the success of an...
2021-02-031h 10DH+ INSPIREINSPIRE Podcast: Episode 16 | Jacki Lutz - Embracing and Inspiring Your Professional CommunityIn our third episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had a lively conversation on the value of tapping into your network and professional community with Jacki Lutz, a rising marketing star, and the Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS at Sensata Technologies. Along with her primary role, she’s also a critical member of several prominent industry organizations such as the AASA, YANG, the Auto Care Association, and Women in Auto Care.As we weave through her story, we dive into her people-focused and human take on mark...
2021-01-2044 minDH+ INSPIREINSPIRE Podcast: Episode 15 | Sonita Lontoh - The Power of a Growth MindsetIn our second episode of DH+ Inspire’s Women Transforming Manufacturing series, we were honored and humbled to spend some time with Sonita Lontoh, Global Marketing Chief for HP’s new, disruptive Printing & Digital Manufacturing business. A recent inductee into the inaugural class of Women In Manufacturing’s (WiM) Hall of Fame, Sonita’s experience spans from leading teams at Fortune 100 global companies such as HP, Siemens and PG&E to venture-backed startups and strong exits. Through this conversation, we covered a lot of insightful and inspiring ground:- Where Sonita's drive and passion for technolog...
2020-12-1842 minDH+ INSPIREINSPIRE Podcast: Episode 14 | Allison Grealis - Women In Manufacturing™, Transforming ManufacturingIn the first episode of our Women Transforming Manufacturing series, we were extremely excited to sit down with Allison Grealis, President and Founding Member of Women In Manufacturing™ – a 5,300+ member (and growing every day!) trade association committed to supporting, promoting, and inspiring women who have selected careers in manufacturing. The organization works with both individual professionals and major manufacturers to help women in every function and at every level of manufacturing. Through this conversation, we explore:- What inspired Allison to pursue a career driven by empowering others and facilitating powerful and meaningful evolution in miss...
2020-12-1043 minDH+ INSPIREINSPIRE Podcast: Episode 13 | Lewis Bell (OPW) - Training A Market for GrowthIn this episode of the INSPIRE+ podcast, we sit down with Lewis Bell, Director of Training, for OPW - a leading manufacturer of mission critical fluid handling technology. Through this conversation, we discuss the power and importance of end user and channel partner training in technical products markets. As we discuss into how training helps customers not only be more effective and safer, but the impact it makes on business development and revenue, we dive deep into a number of topics, including:- The historical importance of content-driven training and how good training should be...
2020-11-2555 minDH+ INSPIREInspire Ep. 12 | HeroWear - Helping Workers Lift and Live BetterIn this episode of the INSPIRE+ podcast, we sit down with HeroWear's Karl Zelik (Chief Scientific Officer) and Matt Marino (Director of Ergonomics and Human Factors) to discuss an emerging and impactful technology - passive exosuits. Designed to reduce the stress placed on the back and core during routine lifting tasks, HeroWear's passive exosuit is showing significant potential to help critical workers in various industries prevent the pain associated with repetitive stress injuries and help employers take care of their most valuable asset. As we dive deep into the HeroWear story, we discuss:- A...
2020-11-1243 minDH+ INSPIREInspire Podcast: Episode 11 | Lincoln Electric, Navigating the Re-opening with Leaders in Industrial EducationIn this episode of the INSPIRE+ podcast, we sit down with Jason Scales (Business Manager, Lincoln Electric) and Sarah Evans (Education & Sales Marketing Manager, Lincoln Electric) to discuss how Lincoln Electric Education navigated their COVID-19 Reopening Plan. Facing the challenge of creating and delivering educational product solutions - as well as managing in-person, hands-on classroom learning - Jason and Sarah’s unique perspectives provide their experience-driven take on how to:Think about employee and external stakeholder safety through challenging health and safety protocolsListen, watch and learn as regulations and COVID data shiftsQuickly pivot customer and learning pro...
2020-11-0340 minDH+ INSPIREInspire Podcast: Episode 10 | Brian Siegel, "We're as Great as We Help Others Become!"In this episode of Inspire, we have an energizing discussion with VP/CMO Brian Siegel on how he has utilized his upbringing to bring life to work, and have harmony personally and professionally to thrive. To capitalize on an ecosystem consisting of listening, awareness, convictions, care, and grit to be its own economy to help scale impact all around that helps delight, enchant, and explore taking ground forward. We enjoyed how this conversation was a great reminder that there are more important situations in life than make money, although this is important too, and to walk daily f...
2020-10-211h 03DH+ INSPIREInspire Podcast: Episode 9 | Fall In Love With The Problem - Keys to Resiliency with Academy LeadershipFollowing up with Andy Foerster, Certified Facilitator and Coach with Academy Leadership, and Dale Dean, CEO of DeanHouston, we expand on last week's conversation on resiliency and the value of investing in leadership organization wide. In part 2 of this spirited conversation, we dive into what "Falling in Love with the Problem" means and how it's a perspective held by companies focused on creating enduring value for both its customers and employees. Andy and Dale also explore the value created by working with third party leadership coaches and consultants, and how their "outsider" perspective can help e...
2020-10-0731 minDH+ INSPIREInspire Podcast: Episode 8 | Preparing Your Team to Thrive in Any ConditionsIn this episode, we sit down with Andy Foerster, Certified Facilitator and Coach with Academy Leadership, an organization dedicated to developing leaders who deliver results. Full of unique insights, the conversation between Dale Dean (CEO of DeanHouston) and Andy explores the value that an investment in leadership training has brought DH+. Walking through an engagement that started in February 2020, Dale and Andy dive into how getting the DH+ team thinking about leadership before the COVID crisis helped them navigate the uncertain, unprecedented times. Stay tuned for part 2 of the conversation next week to get more ac...
2020-10-0243 minDH+ INSPIREInspire Podcast: Episode 7 | Taking Action to Uplift Your Community - Wisdom From a Young FounderIn this episode we sit down with Tanya Keskar, Founder and CEO of Realize to Act to learn how one high school student helped mobilize her community to make a positive impact through various charitable and cause-driven initiatives.As we dove into her story, she provided incredible insights into what motivated her and how she took a simple and noble concept and brought it to reality quickly and effectively. It was incredibly inspiring and motivating to hear how she went from thought to action, and there were a number of profound takeaways for leaders at any level...
2020-09-2323 minDH+ INSPIREInspire Podcast: Episode 6 | Scientific Thinking and Inclusive Planning During COVID ReopeningDeanHouston's Colton Stombaugh sits down with the DH+ Reopening Task Force/ROTF (Rene Normand, Emma Mendenhall, Krystal Garcia & Dale Dean) to explore how the company approached opening their four North American offices starting July '20 in the midst of the COVID-19 Pandemic. Listen to hear how one professional services firm approached process, equipment and supply procurement and created a reopening conversation that allowed for every single one of the company's 80+ employees to get involved in the strategic ideation.
2020-09-0358 minDH+ INSPIREInspire Podcast: Episode 5 | Aligning Your Brand With Your Company CultureDeanHouston's Colton Stombaugh (Director of Digital Marketing) sits down with Nexigen's Chris West (Director of Sales and Marketing) and DH+'s Ron Gerlach (Marketing Director) to explore how alignment in company culture and marketing messaging can create engaged, "sticky" customers that drive business results.
2020-08-1934 minDH+ INSPIREInspire Podcast: Episode 4 | Account- Based MarketingDeanHouston’s Colton Stombaugh (Director of Digital Marketing) sat down with Walter Bonnett (GM & E.V.P. of Strategy) and Ryan Lenihan (Digital Marketing Director) to discuss Account-Based Marketing. DeanHouston’s Inspire Podcast offers fearless B2B marketing insights aimed to inspire and provide value to its audience. For more information on DeanHouston please visit deanhouston.com.
2020-06-1841 minDH+ INSPIREInspire Podcast: Episode 3 | Pivoting During a PandemicDeanHouston’s Dale Dean (CEO & Founder) and Colton Stombaugh (Director of Digital Marketing) sat down with Exhibit Logistics' Tyler Houston (Business Development Director) and Andy Dean (Vice President & General Manager) to discuss how they quickly shifted from organizing in-person trade shows to creating face mask and shields for clients, employees, and other essential workers.DeanHouston’s Inspire Podcast offers fearless B2B marketing insights aimed to inspire and provide value to its audience. For more information on DeanHouston please visit deanhouston.com.
2020-05-0629 minDH+ INSPIREInspire Podcast: Episode 2 | Virtual Trade Shows: WFH-Proof Bingeable Brand Experiences Part 2DeanHouston’s Dale Dean (CEO & Founder) and Colton Stombaugh (Director of Digital Marketing) sat down with OPW’s Ed Kammerer (Director of Marketing and Strategy) again to share updates on OPW's successful virtual trade show. The conversation continued to touch upon emerging opportunities for companies in the digital space and how organizations can utilize these tools to build and connect with their audience. DeanHouston’s Inspire Podcast offers fearless B2B marketing insights aimed to inspire and provide value to its audience. For more information on DeanHouston and OPW, please visit deanhouston.com and opwglobal.com.
2020-05-0638 minDH+ INSPIREInspire Podcast: Episode 1 | Virtual Trade Shows: WFH-Proof Bingeable Brand ExperiencesIn the first episode of the Inspire Podcast, DeanHouston’s Dale Dean (CEO & Founder) and Colton Stombaugh (Director of Digital Marketing) sit down with OPW’s Ed Kammerer (Director of Marketing and Strategy) to discuss digital marketing in the changing world and virtual trade shows. The half-hour conversation touches on emerging opportunities for companies in the digital space and how organizations can utilize these tools to build and connect with their audience. DeanHouston’s Inspire Podcast offers fearless B2B marketing insights aimed to inspire and provide value to its audience. For more information on DeanHouston and OPW...
2020-05-0433 min