Shows
The Flowery Folk PodcastAre You Really Ready to Grow Your Floristry Business? (Numbers You Must Know)In this solo episode, Debra digs into a big question so many florists wrestle with: when is it actually the right time to expand your flower business? Whether you’re dreaming of moving from a home studio into a shopfront, taking on a bigger lease, or hiring your first staff member, she walks through the real numbers, the hidden costs, and the systems you need in place before you take the leap. You’ll hear why “feeling busy” isn’t enough of a reason to grow, how to check if demand for your floristry business is truly sustainabl...
2025-12-1128 min
The Flowery Folk PodcastThe Hotel Florist’s Guide to Winning Corporate ClientsIn this episode, Debra chats with Franceska McCaughan, founder of The Hotel Florist®, about turning your floristry skills into steady, contract-based income with hotels and other corporate clients.Franceska shares how she went from Googling “how to be a florist” to building a subscription-style business working with hotels, long-term care facilities, retail stores and more. She explains what hotels are actually looking for in a florist, how to confidently ask for budgets, why you need contracts in place, and how to stop giving away free flowers in the hope of ‘exposure’.If you’re running a florist s...
2025-11-1740 min
The Flowery Folk PodcastShopfront Truths: What Customers See FirstA plain-speaking check on what your shopfront (and website) is saying before you’ve said a word. Deb shares real moments—a grimy sign, staff bickering in earshot—and turns them into a simple, repeatable audit so your space feels professional, calm and clearly… a florist.Why street appeal and basic cleanliness set the standardHow staff tone shapes trust (and whether people come back)Visual basics: tidy counters, presentable uniforms, safety (shoes on!)Make it obvious you sell fresh flowers (not just gifts)Give your website a quick...
2025-11-0617 min
The Bloom-Print PodcastEpisode 75 - Flowers Magazine Australia - everything you need to know - with Debra PembleHey lovelies!This week we have an interview for you and I am super excited to bring you this one, because it was such a vibey chat between Debra and I and by the end of it we were both in stiches!Debra Pemble is the new editor of Flowers Magazine Australia and a passionate voice for the floral industry. With over 20 years of experience as a florist, educator and award-winning designer, Debra brings creativity, insight, and a deep love of flowers to everything she does. Through Flowers Magazine, she’s shining a spotlight on fl...
2025-09-2540 min
The Flowery Folk PodcastBonus Episode: How Using Negative Space can help save you Money in your DesignsIn today's Bonus, quick tip episode Debra explains why using negative space in your designs not only helps you create unique and striking pieces, it'll also save you heaps of Money. Selling Air or using Negative space is how smart designers are creating more for less. About The Flowery Folk 🌸Welcome to the fortnightly flower podcast that helps every florist shop—from out-of-the-way farm gate studios to busy Main-Street flower shops—run a smarter, more profitable Florist Business. Broadcasting from her rainforest workspace outside Port Douglas, award-winning designer & educator Debra P...
2025-09-1505 min
The Flowery Folk PodcastIs FOMO Killing your Floristry Business...?In this podcast, Debra Pemble discusses the detrimental effects of FOMO (Fear of Missing Out) on business success, particularly in the context of social media. She emphasises the importance of focusing on key areas such as website optimisation, administrative efficiency, financial management, and effective marketing strategies that go beyond social media. Debra provides actionable insights and encourages listeners to prioritise their time on activities that directly contribute to their business's profitability.TakeawaysFOMO can distract businesses from what truly matters.Time spent on social media may not translate to sales.
2025-08-1218 min
The Flowery Folk PodcastSimple Tips for Building Your Floral Portfolio.Quick Tip Episode – “Build a Stand-Out Floristry Portfolio”In just a few minutes, Debra breaks down how to turn your student work into a polished, job-winning showcase. You’ll learn:Shoot Like a Pro – simple lighting and framing hacks that make every bloom pop (and why a bad photo can tank even your best design).Curate with Purpose – the magic number of pieces (hint: 15–20) and how to prove you’re more than a “one-bouquet pony.”Tell the Story – short, punchy captions that reveal technique, materials, and inspiration so viewers connect with your artistry.S...
2025-07-2804 min
The Flowery Folk Podcast5 Revenue boosting ideas to try in your Florist Shop.Maximise Your Florist Shop Revenue – 5 Proven Ideas | The Flowery Folk flower podcastIn this episode of The Flowery Folk, award-winning florist and educator Debra Pemble shares five practical, low-risk ways to boost takings in any florist shop this coming financial year. Drawing on two decades in Floristry, Debra dives into hosting profitable flower-arranging workshops, packaging DIY kits that ship beyond your flower shop’s postcode, developing exclusive branded gift lines, designing curated plant installations, and offering streamlined “packaged weddings” that simplify the Florist Business workload.Listeners will learn how to price workshops , calculate kit margins, source l...
2025-06-3019 min
The Flowery Folk PodcastFinding your WHY & how it can change everything.In this short and sweet bonus episode, Debra shares a timely pep talk as we approach the end of the financial year. It’s the perfect moment to pause and reflect—not just on where your business is now, but where you want it to go.Debra dives into:✨ The power of defining your “why” – understanding the deeper motivation behind your business.🗺️ Setting 5-year goals – both personal and business-related (because let’s face it, they’re often intertwined).📆 Breaking it down – how to create short and medium-term goals that move you toward that 5-year vision.
2025-06-1605 min
The Flowery Folk Podcast“Florist Pricing 101: Markups, Labour & Profit”Pricing with Purpose: How to Build a Profitable Florist BusinessAre you charging what your flowers—and your time—are truly worth?In this episode of The Flowery Folk, florist educator Debra Pemble dives deep into one of the most important (and most avoided) topics in the florist business: pricing.Whether you run a busy flower shop, a home-based studio, or you're just starting your flower business, understanding your pricing structure is essential to making your business sustainable—and profitable.Debra shares her own experience from retail florist to International Master Floris...
2025-06-0230 min
The Flowery Folk Podcast“How to Switch Off When You’re Always 'On': Reset Tips for Creative Minds"Feeling burnt out from constant hustle? You’re not alone. In this solo episode, I’m diving into the very real struggle of switching off when you’re running a creative business. Inspired by a florist’s comment—“I just can’t switch off at night”—this episode shares the simple things I’m doing to rest, reset, and reclaim my headspace.From deleting the email app to only using Instagram on desktop, these tips are practical, doable, and honestly—pretty freeing. If you’re craving some white space in your calendar and in your mind, this one’s for you.
2025-05-1930 min
The Flowery Folk Podcast"Making Her Mark: Emma Anderson’s Journey as a Young Florist"Join us in this inspiring episode as we chat with Emma Anderson, the creative behind Ethereal Floral Boutique on the Sunshine Coast, Qld. Emma shares her journey as a young florist, discussing the challenges and triumphs she has faced in the floral industry. From her early beginnings to establishing her own business, Emma's story is one of passion, resilience and creativity.In this episode, Emma opens up about her inspirations, the unique style she brings to her floral designs, and how she navigates the ever-evolving world of floristry. Whether you're a budding florist or...
2025-05-0530 min
The Flowery Folk Podcast"Blooming in the Moment: Zoey Mills on Creativity, Challenges & the Beauty of Fleeting Flowers"In this episode, we chat with Zoey Mills about her journey, inspirations and the story behind A Willow in Bloom, a boutique florist shop located in Mackay. Zoey shares insights into her creative process and the challenges of running a business in Central Queensland.Key Highlights:Introduction to Zoey and her work.Challenges faced during the recording due to weather and internet issues.Insights into Zoey's creative journey and her business philosophy.Technical Notes:The episode includes two parts due to...
2025-04-2136 min
The Flowery Folk Podcast"Mother’s Day Survival Guide – Surviving the Chaos Like a Pro"In this episode, we’re diving into all things Mother’s Day. From planning and preparation to ensuring everything runs smoothly, this guide will help you navigate one of the busiest times of the year.Key topics covered:Introduction to Mother’s Day planning.Tips for organizing delivery drivers and assigning tasks effectively.Insights on utilizing staff efficiently to handle specific jobs.Suggestions for improving workflow and ensuring a seamless experience.Tune in to get actionable advice and make this Mother’s Day a...
2025-04-0736 min
The Flowery Folk PodcastBonus Episode- Push your Boundaries : Why every Florist should compete.In our episode today we are going to have a quick chat about floristry competitions and why I think it's really important to give them a go.
2025-03-2617 min
The Flowery Folk Podcast"Picking the Right Floristry Course: My Top Tips"In this episode of The Flowery Folk Podcast, I share valuable insights and tips on choosing the right floristry education course or program. We'll cover topics like identifying your goals, understanding what each course offers and considering the delivery method, time commitment and budget constraints. I'll also discuss the benefits of asking specific questions to course providers and considering one-on-one sessions for personalised learning.
2025-03-2414 min
The Flowery Folk Podcast"Scaling Up: How Emily Galloway Built Sunday Jungle into a Bustling Flower Business"Join us in this exciting episode as we sit down with Emily Galloway from Sunday Jungle, located in Townsville, North Queensland. Emily shares her journey and insights into the world of creative entrepreneurship. Discover the inspiration behind Sunday Jungle and how Emily navigates the challenges and triumphs of running a successful business in the vibrant community of Townsville. Tune in for an engaging conversation filled with valuable lessons and inspiring stories.
2025-03-1049 min
The Flowery Folk Podcast"Breaking Up with Floral Foam: My Journey & Alternative Mechanics You’ll Love"Navigating Foam-Free Floristry: Tips and ChallengesIn today's episode of the Flowery Folk podcast, I chat about the challenges we florists face in moving away from floral foam due to environmental concerns.Recorded right in my garden, this episode dives into the impact of floral foam on our planet and shares my personal stories and tips for cutting back on its use in floral designs.You'll hear about practical alternatives like chicken wire and Oshun Pouches, and how to tackle issues like transportation, design tweaks, and efficiency.Plus, I share insights...
2025-02-2327 min
The Flowery Folk Podcast"Design Smarter, Not Harder: The Power of Series Production in Your Flower Shop"Welcome to The Flowery Folk Podcast! I'm Debra, your host, and I'm excited to have you here. In this episode, I share a quick and fun tip on series production for flower arrangements. Imagine creating multiples of one item to streamline your workflow and boost efficiency in the studio. By crafting several bouquets or floral arrangements at once, you save time and cut down on waste. Plus, I dive into different price points for various product sizes and how this approach can be a game-changer for smaller studios.I'd love to hear your thoughts, so feel free...
2025-02-2305 min
The Flowery Folk PodcastWelcome to The Flowery Folk PodcastWhat is the Flowery Folk Podcast all about and who's it for? Listen along to find out more.
2025-02-1302 min