Shows
Corpse ClubEpisode 306: HERETIC, NOSFERATU, THE SUBSTANCE Spoiler-Filled DiscussionCo-hosts Bryan Christopher, Derek Anderson, and Jonathan James reflect on some of their favorite horror films from 2024 with a spoiler-filled discussion of Scott Beck and Bryan Woods' Heretic, Robert Eggers' Nosferatu, Coralie Fargeat's The Substance, and Osgood Perkins' Longlegs!2025-03-281h 06
AI Unplugged Without BordersBuilding with AI Agents: A Conversation with Derek OsgoodIn this episode, we sit down with Derek Osgood, founder of DoubleO and former product & marketing exec, to explore the evolving world of AI agents. Derek shares how his journey from PlayStation to Rippling to Ignition led to building DoubleO—a platform that empowers non-developers to automate complex workflows using teams of AI agents. We break down what AI agents really are, how they differ from traditional SaaS, where they're most effective today, and where the space is headed. If you're curious about how to start using AI agents in your business, this episode is your playbook.2025-03-2431 min
Movie Conversations with Derek RichardsTHE MONKEY & THE GORGE - Movie ReviewsToday Derek discusses Osgood Perkins' new movie The Monkey & Scott Derrickson's new movie The Gorge.Follow along on these social networks:X: @darich06Letterboxd: @darich062025-02-2211 min
My Way (with Ivan Buric)Derek Osgood: Go To Market ExplainedIn this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition.Takeaways:Derek's competitive background has shaped his career approach.2025-01-1242 min
The American VandalThe First Curriculum Is Work Without WagesFollowing Jelani Favors's description of how the second curriculum of HBCUs has been compromised since the 1980s, we look back at the origins of Howard University in the Freedman's Bureau [10:00], discuss the labor history of literature instruction [28:00], and mark the college football playoffs by discussing the dehumanization of athletic workers with the authors of "The End of College Football" [44:30].
Cast (in order of appearance): Matt Seybold, Jelani Favors, Laura Heffernan, Rachel Sagnar Buurma, Nathan Kalman-Lamb, Derek Silva
Soundtrack: DownRiver Collective
Narration: Nathan Osgood & SNR Audio
For more about this episode, including a complete bibliography, please visit MarkTwainStudies.com/StudentWorkers, or...2024-12-311h 26
Jake's Take with Jacob ElyacharEpisode #337: Best of 2024 Podcast (State of the Podcast, Top 15 Reality TV Performances, & Top 15 Albums)2024 is winding down, and it’s time for Jake’s Take with Jacob Elyachar’s annual Best of series! State of the Podcast: But first…let’s do the state of The Jake’s Take with Jacob Elyachar Podcast! The fifth anniversary season has ended, and what a year! Our downloads were the best since 2021 and crossed the 10,000 and 11,000 lifetime downloads milestones. Listeners were the second best since 2021, with listeners from 71 countries! I want to thank the listeners of the United States, Sweden, Canada, United Kingdom, Singapore, India, Australia, Germany, Thailand, and the Netherlands as they liste...2024-12-2320 min
Punch Drunk NerdTrailers Trailers TRAILERS! The Brutalist, Wolf Man, The Monkey, The Legend of Ochi and more! - EP 130This week we have movie trailers and tv trailers galore!
Before we get lost in the trailer-verse, though, we first dive into the latest buzz in the news, including the inevitable shelving of the MCU Blade project, details on the new Christopher Nolan movie, and we fancast for the role of Patrick Bateman in the new adaptation of American Psycho!
Once we get into trailers, we hit on all sorts… from streaming with Season 2 of Severance (Apple TV +), Creature Commandos (DC) and Dune: Prophecy, to movies with the likes of Electric State (Netflix), The Monkey (Neo...2024-10-252h 01
Excuse the IntermissionUnraveling 'Longlegs' + Derek Nunn LIVE at Edison SquareSend us a textWhat if the sinister forces lurking in the shadows of your favorite horror films were more real than you ever imagined? Join us as we dissect "Longlegs," the chilling new horror thriller by Osgood Perkins. Stick around after our ‘Longlegs’ discussion to hear from Tacoma-based filmmaker Derek Nunn. Derek shares his journey from Los Angeles to Tacoma and his mission to boost the Pacific Northwest's filmmaking community. Support the show2024-07-181h 32
The Watch and Talk | Film & TV PodcastLonglegsThis week is looking a little dark as Derek Miranda (@DerekMiranda85) and Karen Peterson (@KarenMPeterson) talk LONGLEGS. We're also discussing our Top 5 Serial Killer Procedural films. As always, featured reviews are done in two parts, a NON-SPOILER review with letter grade and brief discussion, followed by a more in depth SPOILER review. PLOT SUMMARY: FBI Agent Lee Harker is assigned to an unsolved serial killer case that takes an unexpected turn, revealing evidence of the occult. Harker discovers a personal connection to the killer and must stop him before he strikes...2024-07-171h 31
The Hidden Heroes of TechPowerless Prophets When Product Marketing Defines Strategy But has No Power.Product Marketing teams take all of the responsibility and struggle to have enough power to deliver what’s needed to happen. They often end up becoming enablers versus owners and executors of the whole product strategy. Derek talks to the elephant in the room and how he took his frustrations and started his own company.Topics covered in this podcast:1. Personal Mission to get people to understand true product marketing.2. What is the ideal role of product marketing in corporate strategy development?3. Why do product marketing teams often end up in enablement roles ra...2024-06-0556 min
The Product Marketing AI PodcastOh so good Product Marketing & GTM AIHe is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane.
Derek reveals Ignition's killer plans for 2024. Think AI on steroids, making product launches a breeze, boosting team collab, and nailing marketing success metrics. He highlights their new AI models that dish out custom content and smart suggestions.
Get a...2024-05-2927 min
Grow & TellProduct Launches at PlayStation, Rippling & Ignition with Derek OsgoodDerek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform.Derek Osgood is a career product marketer turned founder.He's made a career out of leading product launches at PlayStation and Rippling before founding Ignition, a go-to-market platform designed to help businesses launch products.In today’s show, Derek joins Alex to talk about:how his PlayStation game launch experience lends itself to SaaShow Rippling thought about rein...2024-05-2751 min
The Channel CROiRobot for Sales Teams: How AI is Boosting Business Strategies with Derek OsgoodIn this episode, Kathleen and Desraie sit down with Derek Osgood, the CEO and founder of Ignition, to explore the transformative power of AI in the business world. Derek shares how Ignition leverages AI to streamline product roadmaps and launch campaigns, aligning product, marketing, and sales teams to drive powerful results in the market. Emphasizing that AI is not meant to replace humans but to enhance their capabilities, Derek discusses the importance of breaking down silos and creating a shared understanding among teams. "AI allows your team to work on drastically more strategic work," he notes, highlighting how AI...2024-05-2321 min
Secret OpsIgniting Success: Bridging the Divide Between Product and Marketing with Derek OsgoodOn this episode of Secret Ops, we chat with Derek Osgood, former marketing exec turned Founder of Ignition — the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to an $8B valuation. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the plat...2024-05-2249 min
Keihard Klassiek: De MixOveral ijsGUIDO - Aeternum
David Maslanka - Song for the Coming DaySyzygy Saxophone Quartet
Silvius Leopold Weiss - ChaconneGiulio Tampalini [gitaar]
Steven Mudd - Glacé
John Williams - War Horse - "The reunion"
Charles Villiers Stanford - Partsongs (8), op.119 - nr.3, "The blue bird"Tenebrae o.l.v. Nigel Short
Clemens Christian Poetzsch - Veer
Dennis Korn - February: Valentine's Day
Georg Goltermann - Romance voor cello en orkest, op.60, nr.1 i...2024-04-1758 min
Sales PlayersBuild What Sells. Sell What you Built with Derek Osgood of IgnitionDerek Osgood is the Founder & CEO of Ignition. Derek joins the Sales Players to share the story of his journey to founding Ignition and the importance of getting product, marketing and sales on the same page.
SPONSORS:
• Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an extended, 21-day free trial
• Surfe (LinkedIn Prospecting Streamlined) - https://www.surfe.com/?kfl_ln=jesse-woodbury
EPISODE LINKS:
• Connect with Derek on LinkedIn: https://www.linkedin.com/in/derekosgood3/
• Check out Ignition: https://www.haveignition.com/
CONNECT WITH JE...2024-03-2535 min
SaaS FuelDerek Osgood - Harmony in Chaos: Aligning Product, Marketing, and SalesIn this episode of SaaS Fuel, Jeff Mains sits down with Derek Osgood, the brain behind successful product launches and the wizard of product marketing. We're diving deep into the nitty-gritty of early-stage companies, exploring the challenges, triumphs, and everything in between.Derek's no stranger to the game, and he's generously sharing his wisdom from the trenches, including the inside scoop on his latest venture, Ignition. Join us as we unravel the intricacies of aligning product, marketing, and sales teams. We're talking about the art of clear and differentiated value claims, the secret sauce behind s...2024-03-1249 min
The SaaS CFO$8M Raised to Systematize and Improve Your Product LaunchesIn this episode of The SaaS CFO Podcast, our guest Derek Osgood, founder and CEO of Ignition, shares valuable insights into the world of product marketing and go-to-market strategy. Derek discusses his background in running products and marketing teams, as well as the inception and offerings of Ignition, a platform that assists in creating and launching products, features, and campaigns.
He delves into the industries Ignition serves, the target audience within organizations, and the effectiveness of its product. Derek also reveals key aspects of their go-to-market strategy, including channel partnerships and the lessons he learned from the f...2024-03-0721 min
Bridge the Gap™ by Revenue ReimaginedEpisode #34 From Playstation to Product Pioneer ft. Derek OsgoodIn today's episode of Revenue Reimagined, we're joined by Derek Osgood, Co-Founder and CEO at IGNITION.Derek Osgood, a former marketing executive and founder of Ignition, shares his journey from working in various companies, including an early role at Rippling and significant contributions to PlayStation, to creating a platform designed for product and marketing teams. Ignition, born out of Osgood's experiences in launching over 100 products and his desire for a tool that simplifies the go-to-market (GTM) process, aims to consolidate various tasks and workflows into a single, cohesive platform. Osgood discusses the genesis of Ignition, highlighting the...2024-03-0632 min
Product Marketing Maestros: Tales from the Front LinesHow a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of IgnitionWelcome to another episode of Product Marketing Maestros: Tales From the Front Lines. In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Derek Osgood, founder of Ignition, a collaborative go-to-market platform. Derek talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads. 2024-01-2612 min
Time TeamINCREDIBLE ARCHAEOLOGY DISCOVERIES | Time Team News (Best of 2023 Feature-length Compilation)A compilation of the amazing stories and finds featured in Time Team News in 2023.
Presented by Dani Wootton, featuring Derek Pitman, Lawrence Shaw, Helen Geake, Carenza Lewis, John Gater, Miles Russell, Philippa Walton, Harry Manley, Megan Russell, Tim Fitzhigham, Richard Osgood and Harvey Mills.
Time Team News is a monthly update of archaeological news and discoveries from Britain and around the world.
- - -
The original video from this podcast is available to watch on the Time Team Official YouTube channel here.2024-01-251h 07
The GTM Pack ShowEpisode #56: Why product, marketing, & sales misalignment is costing you revenue!In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California.
In this conversation, we dig into:
💡 What’s broken in GTM/product launches & how does Ignition help?
💡 How to fix product, marketing, & sales misalignment
💡 What is revenue-based road mapping?
& more!
#b2b #pmm #productmarketing #productlaunches2024-01-2422 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers184 - Two Seed Startup CEOs Talk Marketing Bets In 2024 (Merci Grace and Derek Osgood)Happy MLK Day!
So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again.
These are a couple of companies that, at first glance, look and seem similar. They’ve got similar sized teams. They both talk about Growth or GTM which are seemingly similar concepts. But after digging deeper, I realize that they’ve got a bunch of differences. Who they’re for, what th...2024-01-1555 min
Losing LostDo I Get A Lollipop? - "Deus Ex Machina" S1E19In this episode, the boys cover a wide range of topics, from the memoir of one of LOST's foundational writers to Mark Z. Danielewski's House of Leaves. Oh yeah, and they also discuss one of the best dang episodes of the season.Also, three corrections for this episode: First, both Pierce and Derek are wrong about the dates of Jason Statham's dancing and acting careers. Statham did not appear in anything in the 1980s. He was a backup dancer in the 1993 music video for The Shamen's "Movin' On." His first acting role was in 1999's Lock, Stock...2023-10-311h 41
The Ad PodcastDerek Osgood - CEO - IgnitionDerek Osgood - CEO - Ignition Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at Rippling, Director of Marketing and Growth at BBVA, and as a Product Manager at Playstation .2023-09-2827 min
Allison Pickens' PodcastProduct Marketers: The New Hub of MarketingThere’s a big opportunity for category creation when a tectonic shift has elevated the importance of a particular role.This was exactly the opportunity we had at Gainsight: the explosion of the SaaS ecosystem propelled the population of Customer Success Managers, who were now essential for driving Net Dollar Retention at most SaaS companies.Today, the advent of LLMs has increased the focus on content, thereby positioning Product Marketers, the owners of that content, as the strategic drivers of marketing campaigns.Derek Osgood, the CEO and Founder of Ignition, believes that Product Ma...2023-09-1325 min
Product Market FitEP43: AI Mashup (Part 2): Navigating Marketing, Analytics, and Ethical Frontiers — Product Market Fit podcast (startups | tech | AI | growth)
Part II is here and I've got to admit, putting together this episodes has been a real journey down the rabbit hole of AI insights.
In this episode, we explore the transformative impact of AI on marketing and technology. We discuss AI's influence on product and content marketing, its role in reshaping SEO strategies, and how Chat-GPT is changing search dynamics. We delve into the evolving digital advertising landscape, augmented analytics, and the ethical considerations surrounding AI. Tune in Now!
Chapters:
(00:00) Intro
(02:23) How will AI impact content marketing (D...2023-08-3042 min
ELEVATE: Products & People that Make an Impact[127] The Man behind $1 BILLION in Product Launches: Derek Osgood, CEO of IgnitionDerek Osgood is the founder of Ignition, a groundbreaking go-to-market platform. With over 100 successful product launches under his belt and more than $1 billion in revenue generated, Derek is an expert in scaling technology companies and gaining an edge in product marketing.
We cover all this and more:
[00:05:00] Scaling a chaotic startup to rapid growth.
[00:09:28] Navigating Outbounding Challenges.
[00:15:01] The Power of Creativity and Simplicity.
[00:19:12] Streamlining Product Launches and Sales for Companies.
[00:23:22] Streamlined Integration, Roadmap Planning, and AI-driven Updates.
[00:26:07] Boosting Productivity by the use of AI.
[00:29:37] Driving Growth through...2023-08-2741 min
B2B Revenue LeadersProduct Is A Marketing Function | Derek Osgood (Ignition)This week, Dustin chats with Derek Osgood, Founder & CEO at Ignition, about how product is really a marketing function. They dive deep into the process of launching new products and features, from the biggest mistakes companies make to why roadmaps often go off the rails. The pair discuss how marketing and product have both moved too far away from the customer and how to tie them back closer.
If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Ignition's website to learn more about their work.2023-08-2227 min
Founders In LAIgniting the Future of Product Launches: The AI-Driven Vision of Ignition's Derek OsgoodIn this episode of Founders in LA, host Ethan Cole sits down with Derek Osgood, the founder and CEO of Ignition, a groundbreaking go-to-market operating system. Osgood provides a comprehensive overview of Ignition's mission, which is to streamline the process of bringing new products, features, and campaigns to market, from concept to launch. Osgood explains how Ignition's suite of tools bridges the gap between product development and marketing, enhancing communication, collaboration, and accountability across teams. He delves into a powerful upcoming feature that leverages AI to identify deal-blocking feature ideas and quantifies their revenue impact. The conversation covers challenges...2023-08-2115 min
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBuilding a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about:
what it was like being a PMM for Playstation
his journey of going from PMM to founder
opportunities and challenges of selling to Product Marketers
Ignition's GTM strategy of niching down
the ideal PMM tech stack
And lots more!
Follow Derek: LinkedIn
Check...2023-07-2932 min
The Sales Technology PodcastSolving the Marketing and Sales Alignment Problem in Product LaunchesIn this episode of the Sales Development Podcast, David Dulany interviews Derek Osgood, Founder and CEO of Ignition, a company focused on solving the alignment problem in product launches.They discuss the challenges faced by sales teams when new features or products are launched without proper communication and alignment, leading to suboptimal selling experiences. Derek shares insights on the importance of user research and customer insights in the go-to-market process, as well as the need for coordinated planning and communication between product, product marketing, and sales teams.They also explore how Ignition aims to provide a...2023-06-0627 min
DTC POD: How The Best Brands Are Built#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch StrategyEpisode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling2023-05-0940 min
The Remarkable SaaS PodcastDerek Osgood, CEO Ignition - on nailing Go-To-MarketThis podcast interview focuses on product innovation that has the power to launch your next product, without the chaos. My guest is Derek Osgood, Founder and CEO of Ignition.Derek Osgood is a former marketing exec turned founder. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. In February 2021 h...2023-05-0338 min
Product Market FitEp24: The Tactical Guide to Product Launches; w/ Mary Sheehan (Adobe) — Product Market Fit podcastIn this episode, I speak with Mary Sheehan, author of the Product Launches book, host of the Women in Product Marketing podcast, and a renowned product marketing leader with an impressive track record at Adobe, Google, NextRoll, and others.
We take a deep dive into the world of product marketing, exploring the role of product marketing managers, the product launch process, and essential metrics for measuring success.
We also discuss common pitfalls and mistakes that startups encounter during the launch process and cost-effective ways to launch products.
Don't miss out on this informative...2023-04-2541 min
SaaS Origin StoriesFriends vs Strangers: Whose Feedback Is More Valuable? With Derek Osgood of IgnitionEpisode Summary:In this episode of SaaS Origin Stories, Phil speaks with Derek Osgood, Founder and CEO of Ignition, a collaborative hub to help launch teams dynamically plan, execute, and measure GTM processes. Derek is also a Fellow at On Deck, and was previously the Director of Product Marketing at Rippling and the Product Manager at Playstation.They delve into the fundraising process that Ignition went through, when to commit to an idea you have, the thought that goes into choosing to co-found a company, and why you should try to get...2023-04-1336 min
Product Market FitEp22 Mashup: What is product market fit? How to gather feedback from customers? And launching on Product Hunt — Product Market Fit podcastSince I'm off celebrating Passover, instead of releasing a new interview today, I present to you a mashup of key insights from past episodes on several recurring topics, including:
Product market fit — what it is, how it's measured, and how you know if you have it.
Talking to customers and collecting user feedback.
How launching on Product Hunt has gone for several of the startups featured so far on the podcast.
If you're new to the pod, hopefully, this is a good entry point and encourages you to go back and listen to these fantastic interviews. But ev...2023-04-1244 min
Product Market FitEp18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market FitDerek Osgood is the founder & CEO of Ignition and a seasoned Product Marketer. Ignition is “the platform for go-to-market” — a collaborative hub to plan, execute, and measure launches.
In today’s discussion Derek shares the keys to a successful launch; Ignition’s experience launching on Product Hunt and AppSumo; why Apple is so successful with their launches and much more; so tune in and get ready to master your next product launch.
As always, I love to hear from you so please leave a rating or review wherever you love to listen and/or contact me directly...2023-03-2244 min
Awkward Silences#118- The Product Launch Playbook with Derek OsgoodAccording to Derek Osgood, it takes a "great product and product marketing collaboration" to get people to adopt products. But with such a small window of opportunity and many moving parts, it's easy to get it wrong. So how do massively successful brands execute a winning product launch?Join Erin and JH as they welcome guest Derek Osgood, CEO of Ignition, to examine the key components of a product launch. Derek shares his perspective on branding at scale as he outlines critical aspects to consider before, during, and after launch. He also provides a step-by-step walkthrough of...2023-03-0146 min
Lessons In Product Management5 Key Elements of Successful Product Launches with Derek Osgood - Founder and CEO of IgnitionThis week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the success of your launches.
0:00-0:32 - Podcast intro
0:32-2:30 - Derek’s Intro
2:30-4:15 - Who is Ignition for?
4:15-4:40 - Where to find Ignition
4:40-8:40 - The PM/PMM Disconnect
8:40-10:23 - Aligning PM/PMM Teams
...2023-02-2224 min
This is Product Management311 - Go-to-Market Collaboration is Product ManagementIn the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 2023-02-0628 min
The Thoughtful Entrepreneur1450 - Launching with Ignition's Derek OsgoodIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Ignition, Derek Osgood. Ignition is a platform that helps companies create structured launch plans by providing tools and resources tailored to the launch process's specific communication needs. Derek advises businesses that treating each launch as a smaller version of future launches can help owners establish a defined process for launching new products or services. This approach helps ensure that each launch is well-planned and executed, and helps identify areas for improvement that can be applied to future l...2023-01-2521 min
Code Story: Insights from Startup Tech LeadersS7 Bonus: Derek Osgood, Ignition (Replay)Derek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well.At his previous companies, Derek has been through hundreds of product...2023-01-0328 min
Winged Wheel PodcastTop Copp, Bertuzzi Out, and Goalie Troubles - Dec. 1st, 2022The Detroit Red Wings have had some goalie troubles...
Tune in as the Winged Wheel Podcast opens the show with a surprise gift from the Detroit Red Wings to kick off the festive season (0:00) before diving into Detroit's recent games against the Toronto Maple Leafs (7:45) and the Buffalo Sabres (16:30), including: strong offense from Mo Seider but weak defense from the Seider Chiarot pairing, Ville Husso and Alex Nedeljkovic struggles, failed power plays, Berggren, Sundqvist, Copp, Hronek, Larkin, & others producing, whether these are "good" losses, & lots more.
We also discuss key storylines surrounding the team, including Tyler Bertuzzi's second broken hand...2022-12-021h 17
Winged Wheel Podcast - A Detroit Red Wings PodcastTop Copp, Bertuzzi Out, and Goalie Troubles - Dec. 1st, 2022The Detroit Red Wings have had some goalie troubles... Tune in as the Winged Wheel Podcast opens the show with a surprise gift from the Detroit Red Wings to kick off the festive season (0:00) before diving into Detroit's recent games against the Toronto Maple Leafs (7:45) and the Buffalo Sabres (16:30), including: strong offense from Mo Seider but weak defense from the Seider Chiarot pairing, Ville Husso and Alex Nedeljkovic struggles, failed power plays, Berggren, Sundqvist, Copp, Hronek, Larkin, & others producing, whether these are "good" losses, & lots more. We also discuss key storylines surrounding the team, including...2022-12-021h 17
Grind Sell ElevateHow to Ignite Your Go-To Market Strategy - w/Derek OsgoodAs a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, Derek blends analytical, strategic, and creative approaches in a way most tech marketers can't. As both marketing executive and consultant, he has consistently delivered double-digit monthly growth across a variety of markets and business models.He is an exec with wide-ranging marketing acumen and skills. His toolkit was built owning giant P&L's at PlayStation and honed relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and...2022-12-0138 min
Code Story: Insights from Startup Tech LeadersS7 Bonus: Derek Osgood, IgnitionDerek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well.At his previous companies, Derek has been through hundreds of product...2022-10-2028 min
The Product Marketing AI PodcastIt's the remix to Ignition Go-To-Market editionProject Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools.
Check out Ignition here
The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.
Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify.
Follow Derek Osgood Twitter | LinkedIn2022-10-0416 min
B2B Digital Marketer350 Derek Osgood - How Rapid Growth B2B Companies Go To MarketThe art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest determinant of efficient marketing, however, is your target market. If you’re not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all. The biggest difference, though, is between individual consumers and businesses. It is common for some companies to cater to individual shoppers, while others ca...2022-09-0144 min
All Things GrowthAlignment: It’s Not Just for Planets Anymore with Derek OsgoodHave you ever planned to launch your product on stage (like Steve Jobs with the iPhone perfectly orchestrated and massively distributed) only to have it fail miserably? If you don't have a real go-to-market strategy, keep listening... Our guest in this episode is Derek Osgood. Derek is a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA. Top reasons to listen to the complete episode: Derek discusses the importance of consistent processes. Learn who...2022-07-2637 min
Product Marketing LifeProactively improving your go-to-market function | Derek Osgood, IgnitionIn this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. They also share some practical tips on how product marketers can proactively address those problems.2022-07-1556 min
The Product Launch PodcastWhen’s The Right Time to Launch Your Product with Ignite’s Derek OsgoodDerek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch:How to define product marketing and why it’s in such high demand. Different strategies for launching a product. Common pitfalls companies fall into during their product launch. How indirect...2022-07-0430 min
The People of Digital MarketingInterview with Derek Osgood - Your GTM Strategy Needs a Makeover - Episode #85Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.
Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way...2022-06-2735 min
Innovation TalksGTM processes and product launches with Derek OsgoodDerek Osgood is the Founder and CEO of Ignition, the first dedicated go-to-market (GTM) platform built for product marketing and product teams. Their services centralize launch plans, assets, and executions that make launches easier to manage. Derek has over a decade of experience working with the industry's biggest names, including a role as Sony’s Product [...]
The post GTM processes and product launches with Derek Osgood appeared first on Sopheon.2022-06-1331 min
The Product ExperienceProduct Launches - Derek Osgood on The Product ExperienceReleasing new products and features are a routine part of a product manager's craft. But what are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights.Featured Links: Follow Derek on LinkedIn and Twitter | Derek's website | Ignition - The first dedicated GTM platform for PMMs | 'Critical Customer Touchpoints for a Successful Product Launch' feature at Mind The ProductOur HostsLily Smith enjoys working...2022-03-3036 min